id_number authid Arai_flag q0001_q1_price q0002_q1_design q0003_q1_brand q0004_q1_capacity q0005_q1_popularity q0006_q1_reputation q0007_q2 q0007_q2_other q0008_q3 q0009_q4 q0010_q5_pioneer q0010_q5_sony q0010_q5_sharp q0010_q5_panasonic q0010_q5_mitsubishi q0010_q5_toshiba q0010_q5_hitachi q0010_q5_other q0010_q5_dk q0011_q6 q0011_q6_correct q7_cntr_dummy q7_exp_a_dummy q7_exp_b_dummy q7_grp q7_choice q0015_q7_cntr q0016_q7_exp_a q0017_q7_exp_b q0018_q8 q0019_q9 q0020_q10 q0021_q11 q11_sq1_2 q0024_q12_1 q0025_q12_2 q0100_q13_1 q0101_q13_todofuken time_start time_start_str time_end time_end_str resume_str total_resord countco countta counttb rorder_c rorder_ta rorder_tb count_a_blu count_b_blu count_a_hd count_b_hd ratio_a_blu ratio_b_blu ratio_a_hd ratio_b_hd 1 10003 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "DK" "2-4 million yen" 27 "Tokyo" 12 Feb 08 "2008/2/12 15:11" 12 Feb 08 "2008/2/12 15:20" "" 1060 1060 .9610154 226 31 .8793774 .1206226 2 10004 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 40 "Tokyo" 10 Feb 08 "2008/2/10 13:36" 10 Feb 08 "2008/2/10 13:46" "" 887 887 .8070974 733 153 .8273138 .1726862 3 10008 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 33 "Hiroshima" 08 Feb 08 "2008/2/8 21:02" 08 Feb 08 "2008/2/8 21:24" "" 17 17 .0154125 5 1 .8333333 .1666667 4 10011 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 56 "Miyagi" 08 Feb 08 "2008/2/8 22:18" 08 Feb 08 "2008/2/8 22:52" "" 143 143 .1301183 125 17 .8802817 .1197183 5 10012 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 61 "Kyoto" 08 Feb 08 "2008/2/8 22:49" 08 Feb 08 "2008/2/8 23:31" "" 196 196 .1776972 49 6 .8909091 .1090909 6 10018 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 53 "Tokyo" 09 Feb 08 "2008/2/9 23:50" 09 Feb 08 "2008/2/9 23:56" "" 825 825 .7479601 182 24 .8834952 .1165049 7 10021 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "DK" "DK" 62 "Aichi" 09 Feb 08 "2008/2/9 15:16" 09 Feb 08 "2008/2/9 15:26" "" 664 664 .6041856 560 103 .8446456 .1553545 8 10028 "Used in the analysis" "First" "4th" "Second" "Third" "Do not care" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 32 "Nagasaki" 09 Feb 08 "2008/2/9 21:35" 09 Feb 08 "2008/2/9 21:42" "" 853 853 .7055418 9 10029 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Other" "Other" "2-4 million yen" "Less than 2 million yen" 31 "Aichi" 11 Feb 08 "2008/2/11 12:17" 11 Feb 08 "2008/2/11 12:24" "" 983 983 .8912058 212 29 .8796681 .120332 10 10032 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 52 "Osaka" 10 Feb 08 "2008/2/10 0:25" 10 Feb 08 "2008/2/10 0:34" "" 831 831 .7533998 184 24 .8846154 .1153846 11 10037 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "Don't want to answer" "Don't want to answer" "Don't want to answer" "Don't want to answer" 10 Feb 08 "2008/2/10 15:28" 10 Feb 08 "2008/2/10 15:36" "" 902 902 .8177697 197 27 .8794643 .1205357 12 10038 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Clerical" "2-4 million yen" "Less than 2 million yen" 20 "Kagoshima" 08 Feb 08 "2008/2/8 23:06" 08 Feb 08 "2008/2/8 23:48" "" 228 228 .1885856 13 10039 "Used in the analysis" "Second" "6th" "First" "4th" "Third" "5th" "Panasonic" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "4-6 million yen" 65 "Osaka" 12 Feb 08 "2008/2/12 9:31" 12 Feb 08 "2008/2/12 9:49" "" 1037 1037 .9435851 859 177 .8291506 .1708494 14 10043 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "2-4 million yen" 67 "Nara" 08 Feb 08 "2008/2/8 23:52" 09 Feb 08 "2008/2/9 0:17" "" 283 283 .2340778 15 10045 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "No particular brand" "Don't know" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 42 "Osaka" 11 Feb 08 "2008/2/11 21:03" 11 Feb 08 "2008/2/11 21:12" "" 1017 1017 .9220308 216 29 .8816326 .1183673 16 10046 "Used in the analysis" "Second" "5th" "4th" "First" "6th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Other" "Other" "DK" "DK" 58 "Kanagawa" 09 Feb 08 "2008/2/9 9:39" 09 Feb 08 "2008/2/9 9:49" "" 497 497 .4522293 413 83 .8326613 .1673387 17 10048 "Used in the analysis" "Do not care" "Do not care" "4th" "First" "Second" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 58 "Osaka" 09 Feb 08 "2008/2/9 21:18" 09 Feb 08 "2008/2/9 21:31" "" 772 772 .6999093 174 24 .8787879 .1212121 18 10049 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "5th" "Panasonic" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Other" "4-6 million yen" "2-4 million yen" 28 "Tottori" 09 Feb 08 "2008/2/9 6:57" 09 Feb 08 "2008/2/9 7:02" "" 389 389 .3526745 99 12 .8918919 .1081081 19 10053 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "8-10 million yen" 39 "Hiroshima" 08 Feb 08 "2008/2/8 21:37" 08 Feb 08 "2008/2/8 21:49" "" 59 59 .0536852 49 9 .8448276 .1551724 20 10056 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "8-10 million yen" "8-10 million yen" 50 "Fukuoka" 09 Feb 08 "2008/2/9 1:20" 09 Feb 08 "2008/2/9 1:30" "" 375 375 .3101737 21 10064 "Used in the analysis" "6th" "4th" "5th" "First" "Third" "Second" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Employee at a private company" "Manager" "More than 14 million yen" "4-6 million yen" 34 "Shizuoka" 09 Feb 08 "2008/2/9 10:01" 09 Feb 08 "2008/2/9 10:14" "" 566 566 .4681555 22 10065 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Elementary/junior high school" "Yes" "Homemaker" "2-4 million yen" "Less than 2 million yen" 64 "Aichi" 09 Feb 08 "2008/2/9 11:51" 09 Feb 08 "2008/2/9 12:13" "" 591 591 .5377616 498 92 .8440678 .1559322 23 10071 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 3 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "2-4 million yen" 37 "Oita" 11 Feb 08 "2008/2/11 11:15" 11 Feb 08 "2008/2/11 11:35" "" 1077 1077 .8908188 24 10072 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "Do not care" "Sharp" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "6-8 million yen" 38 "Aichi" 09 Feb 08 "2008/2/9 9:40" 09 Feb 08 "2008/2/9 9:47" "" 546 546 .4516129 25 10076 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "Do not care" "Sharp" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 61 "Fukuoka" 09 Feb 08 "2008/2/9 15:41" 09 Feb 08 "2008/2/9 15:54" "" 671 671 .6105551 564 106 .841791 .158209 26 10079 "Used in the analysis" "5th" "Second" "4th" "First" "Do not care" "Third" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 08 Feb 08 "2008/2/8 21:27" 08 Feb 08 "2008/2/8 21:49" "" 51 51 .0464058 41 9 .82 .18 27 10081 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "4-6 million yen" 62 "Chiba" 10 Feb 08 "2008/2/10 9:46" 10 Feb 08 "2008/2/10 9:53" "" 941 941 .7783292 28 10082 "Used in the analysis" "Third" "5th" "6th" "4th" "First" "Second" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 66 "Saitama" 08 Feb 08 "2008/2/8 21:02" 08 Feb 08 "2008/2/8 21:10" "" 5 5 .0041356 29 10083 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "Sony" "know" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "2-4 million yen" 24 "Osaka" 08 Feb 08 "2008/2/8 22:58" 08 Feb 08 "2008/2/8 23:30" "" 199 199 .180417 49 6 .8909091 .1090909 30 10087 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 66 "Kanagawa" 10 Feb 08 "2008/2/10 14:53" 10 Feb 08 "2008/2/10 15:03" "" 897 897 .8132367 197 27 .8794643 .1205357 31 10088 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 39 "Fukushima" 08 Feb 08 "2008/2/8 21:32" 08 Feb 08 "2008/2/8 21:39" "" 51 51 .0462375 13 3 .8125 .1875 32 10093 "Used in the analysis" "4th" "5th" "Third" "First" "6th" "Second" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 35 "Kanagawa" 12 Feb 08 "2008/2/12 22:52" 12 Feb 08 "2008/2/12 23:01" "" 1191 1191 .9851117 33 10099 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Other" "Other" "8-10 million yen" "Less than 2 million yen" 50 "Hokkaido" 08 Feb 08 "2008/2/8 21:07" 08 Feb 08 "2008/2/8 21:25" "" 11 11 .0100091 10 0 1 0 34 10105 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" "Akita" 08 Feb 08 "2008/2/8 22:26" 08 Feb 08 "2008/2/8 23:20" "" 147 147 .133758 128 18 .8767123 .1232877 35 10107 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Clerical" "6-8 million yen" "4-6 million yen" 47 "Aichi" 08 Feb 08 "2008/2/8 22:51" 09 Feb 08 "2008/2/9 0:09" "" 192 192 .1588089 36 10108 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 45 "Kanagawa" 09 Feb 08 "2008/2/9 23:38" 10 Feb 08 "2008/2/10 0:09" "" 905 905 .7485525 37 10109 "Used in the analysis" "Second" "Do not care" "Third" "First" "5th" "4th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Other" "Other" "6-8 million yen" "Less than 2 million yen" 58 "Kanagawa" 10 Feb 08 "2008/2/10 19:36" 10 Feb 08 "2008/2/10 19:51" "" 930 930 .843155 201 28 .8777292 .1222707 38 10124 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Running own business" "Clerical" "Don't want to answer" "4-6 million yen" 61 "Saga" 08 Feb 08 "2008/2/8 21:23" 08 Feb 08 "2008/2/8 21:32" "" 38 38 .0344515 10 3 .7692308 .2307692 39 10126 "Used in the analysis" "First" "Second" "5th" "Third" "6th" "4th" "NEC" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "Yes" "Student" "Less than 2 million yen" "Less than 2 million yen" 29 "Tokyo" 12 Feb 08 "2008/2/12 11:31" 12 Feb 08 "2008/2/12 11:41" "" 1048 1048 .950136 223 31 .8779528 .1220472 40 10132 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 54 "Akita" 10 Feb 08 "2008/2/10 10:50" 10 Feb 08 "2008/2/10 10:57" "" 866 866 .7851315 191 26 .8801844 .1198157 41 10133 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 52 "Saitama" 11 Feb 08 "2008/2/11 0:19" 11 Feb 08 "2008/2/11 0:26" "" 962 962 .8721668 207 28 .8808511 .1191489 42 10135 "Used in the analysis" "First" "Second" "Do not care" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 31 "Hiroshima" 10 Feb 08 "2008/2/10 13:53" 10 Feb 08 "2008/2/10 14:01" "" 893 893 .8096101 197 27 .8794643 .1205357 43 10140 "Used in the analysis" "Third" "4th" "5th" "First" "Do not care" "Second" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Graduate school" "Yes" "Student" "Less than 2 million yen" "Less than 2 million yen" 25 "Miyagi" 09 Feb 08 "2008/2/9 0:24" 09 Feb 08 "2008/2/9 0:46" "" 329 329 .2721257 44 10142 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 41 "Hiroshima" 10 Feb 08 "2008/2/10 1:46" 10 Feb 08 "2008/2/10 1:57" "" 839 839 .7606528 184 25 .8803828 .1196172 45 10145 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Don't want to answer" "Don't want to answer" "Unemployed" "Don't want to answer" "Don't want to answer" 67 "Nara" 08 Feb 08 "2008/2/8 21:10" 08 Feb 08 "2008/2/8 21:19" "" 23 23 .019024 46 10149 "Used in the analysis" "First" "Do not care" "Third" "Second" "4th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 57 "Miyagi" 09 Feb 08 "2008/2/9 17:09" 09 Feb 08 "2008/2/9 17:20" "" 695 695 .6300997 159 21 .8833333 .1166667 47 10151 "Used in the analysis" "First" "6th" "5th" "Second" "Third" "4th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 40 "Tokyo" 11 Feb 08 "2008/2/11 19:48" 11 Feb 08 "2008/2/11 19:55" "" 1013 1013 .9184043 215 29 .8811476 .1188525 48 10153 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Homemaker" "8-10 million yen" "Less than 2 million yen" 53 "Kanagawa" 11 Feb 08 "2008/2/11 4:07" 11 Feb 08 "2008/2/11 4:16" "" 1061 1061 .8775848 49 10154 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 62 "Hokkaido" 09 Feb 08 "2008/2/9 8:46" 09 Feb 08 "2008/2/9 8:53" "" 465 465 .4231119 388 76 .8362069 .1637931 50 10157 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Do not care" "Do not care" "Sharp" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 68 "Saitama" 08 Feb 08 "2008/2/8 21:15" 08 Feb 08 "2008/2/8 21:22" "" 17 17 .0154686 16 0 1 0 51 10159 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 49 "Saitama" 08 Feb 08 "2008/2/8 22:16" 08 Feb 08 "2008/2/8 23:24" "" 174 174 .1577516 44 6 .88 .12 52 10160 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "DK" 32 "Chiba" 10 Feb 08 "2008/2/10 21:59" 10 Feb 08 "2008/2/10 22:08" "" 1033 1033 .8544251 53 10163 "Used in the analysis" "First" "4th" "Second" "Third" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 64 "Tokyo" 12 Feb 08 "2008/2/12 9:01" 12 Feb 08 "2008/2/12 9:12" "" 1034 1034 .9408553 856 177 .8286544 .1713456 54 10165 "Used in the analysis" "4th" "6th" "Third" "First" "5th" "Second" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 46 "Hokkaido" 08 Feb 08 "2008/2/8 22:52" 08 Feb 08 "2008/2/8 23:20" "" 195 195 .1612903 55 10172 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "4th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "Less than 2 million yen" 27 "Iwate" 09 Feb 08 "2008/2/9 0:37" 09 Feb 08 "2008/2/9 0:56" "" 295 295 .2674524 76 9 .8941177 .1058824 56 10173 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Other" "4-6 million yen" "Less than 2 million yen" 61 "Oita" 08 Feb 08 "2008/2/8 21:08" 08 Feb 08 "2008/2/8 21:16" "" 7 7 .0063694 6 0 1 0 57 10175 "Used in the analysis" "4th" "Do not care" "Third" "First" "Second" "6th" "Panasonic" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 35 "Osaka" 09 Feb 08 "2008/2/9 14:07" 09 Feb 08 "2008/2/9 15:24" "" 712 712 .5889165 58 10178 "Used in the analysis" "First" "4th" "5th" "Second" "Do not care" "Third" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "More than 14 million yen" "Less than 2 million yen" 53 "Tochigi" 09 Feb 08 "2008/2/9 23:49" 10 Feb 08 "2008/2/10 0:03" "" 835 835 .7597816 695 139 .8333333 .1666667 59 10180 "Used in the analysis" "First" "5th" "4th" "Third" "Second" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 35 "Niigata" 09 Feb 08 "2008/2/9 10:05" 09 Feb 08 "2008/2/9 10:15" "" 515 515 .4686078 430 84 .8365759 .1634241 60 10181 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 51 "Nara" 10 Feb 08 "2008/2/10 16:22" 10 Feb 08 "2008/2/10 16:30" "" 910 910 .8280255 751 158 .8261826 .1738174 61 10183 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 66 "Tochigi" 09 Feb 08 "2008/2/9 12:55" 09 Feb 08 "2008/2/9 13:20" "" 676 676 .5591398 62 10185 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have a next g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 63 "Mie" 09 Feb 08 "2008/2/9 6:48" 09 Feb 08 "2008/2/9 6:54" "" 388 388 .3517679 99 12 .8918919 .1081081 63 10186 "Used in the analysis" "First" "5th" "Second" "Third" "4th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Unemployed" "4-6 million yen" "2-4 million yen" 53 "Toyama" 08 Feb 08 "2008/2/8 23:05" 08 Feb 08 "2008/2/8 23:25" "2008/2/8 23:17" 209 209 .1894832 49 6 .8909091 .1090909 64 10192 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 52 "Aichi" 10 Feb 08 "2008/2/10 12:53" 10 Feb 08 "2008/2/10 13:01" "" 888 888 .8050771 197 26 .8834081 .1165919 65 10193 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Running own business" "Clerical" "8-10 million yen" "6-8 million yen" 42 "Osaka" 09 Feb 08 "2008/2/9 21:23" 09 Feb 08 "2008/2/9 21:35" "" 774 774 .7017226 174 24 .8787879 .1212121 66 10194 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "NEC" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "More than 14 million yen" "More than 14 million yen" 59 "Hiroshima" 08 Feb 08 "2008/2/8 21:46" 08 Feb 08 "2008/2/8 22:25" "" 79 79 .0718835 69 9 .8846154 .1153846 67 10205 "Used in the analysis" "First" "Second" "6th" "Third" "4th" "5th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 28 "Miyagi" 09 Feb 08 "2008/2/9 10:59" 09 Feb 08 "2008/2/9 11:06" "" 538 538 .4877607 124 14 .8985507 .1014493 68 10206 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "Less than 2 million yen" 37 "Hyogo" 09 Feb 08 "2008/2/9 0:31" 09 Feb 08 "2008/2/9 0:49" "" 292 292 .2647325 75 9 .8928571 .1071429 69 10207 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 21 "Okayama" 09 Feb 08 "2008/2/9 13:28" 09 Feb 08 "2008/2/9 13:35" "" 692 692 .5723739 70 10208 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "Panasonic" "Don't know" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 33 "Aichi" 09 Feb 08 "2008/2/9 21:34" 09 Feb 08 "2008/2/9 21:41" "" 851 851 .7038875 71 10219 "Used in the analysis" "Second" "First" "4th" "Third" "Do not care" "Do not care" "Panasonic" "know" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Other" "12-14 million yen" "6-8 million yen" 29 "Aichi" 09 Feb 08 "2008/2/9 13:03" 09 Feb 08 "2008/2/9 13:12" "" 669 669 .5533499 72 10225 "Used in the analysis" "Second" "First" "4th" "Third" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 46 "Aichi" 08 Feb 08 "2008/2/8 23:09" 08 Feb 08 "2008/2/8 23:35" "" 208 208 .189263 177 30 .8550724 .1449275 73 10230 "Used in the analysis" "Second" "First" "Do not care" "Do not care" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 39 "Tokyo" 10 Feb 08 "2008/2/10 15:15" 10 Feb 08 "2008/2/10 15:22" "" 984 984 .8138958 74 10234 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 45 "Shimane" 08 Feb 08 "2008/2/8 23:18" 08 Feb 08 "2008/2/8 23:51" "" 217 217 .1967362 53 7 .8833333 .1166667 75 10235 "Used in the analysis" "Second" "4th" "5th" "First" "6th" "Third" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "Less than 2 million yen" 25 "Hokkaido" 09 Feb 08 "2008/2/9 16:12" 09 Feb 08 "2008/2/9 16:21" "" 762 762 .6302729 76 10237 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 53 "Aichi" 13 Feb 08 "2008/2/13 11:03" 13 Feb 08 "2008/2/13 11:20" "2008/2/13 11:15" 1206 1206 .9975186 77 10239 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Unemployed" "8-10 million yen" "4-6 million yen" 62 "Shiga" 09 Feb 08 "2008/2/9 10:14" 09 Feb 08 "2008/2/9 10:31" "" 528 528 .4804368 442 85 .8387097 .1612903 78 10246 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 29 "Kanagawa" 09 Feb 08 "2008/2/9 2:53" 09 Feb 08 "2008/2/9 2:59" "" 402 402 .3325062 79 10248 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "DK" "DK" 50 "Chiba" 13 Feb 08 "2008/2/13 13:15" 13 Feb 08 "2008/2/13 13:22" "" 1209 1209 1 80 10256 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 32 "Saitama" 09 Feb 08 "2008/2/9 21:46" 09 Feb 08 "2008/2/9 21:51" "" 858 858 .7096774 81 10257 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Panasonic" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Other" "Other" "6-8 million yen" "6-8 million yen" 60 "Shizuoka" 08 Feb 08 "2008/2/8 21:03" 08 Feb 08 "2008/2/8 21:08" "" 1 1 .0008271 82 10258 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 56 "Okayama" 08 Feb 08 "2008/2/8 21:16" 08 Feb 08 "2008/2/8 21:22" "" 25 25 .0226655 8 2 .8 .2 83 10259 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Panasonic" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 29 "Osaka" 10 Feb 08 "2008/2/10 9:27" 10 Feb 08 "2008/2/10 9:31" "" 851 851 .7715322 186 25 .8815166 .1184834 84 10264 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 34 "Shizuoka" 09 Feb 08 "2008/2/9 10:08" 09 Feb 08 "2008/2/9 10:24" "" 513 513 .4650952 119 13 .9015151 .0984849 85 10268 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Public employee" "Other" "More than 14 million yen" "2-4 million yen" 31 "Kanagawa" 09 Feb 08 "2008/2/9 11:51" 09 Feb 08 "2008/2/9 11:56" "" 637 637 .5268817 86 10270 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Unemployed" "4-6 million yen" "Less than 2 million yen" 54 "Aichi" 10 Feb 08 "2008/2/10 16:46" 10 Feb 08 "2008/2/10 16:52" "2008/2/10 16:49" 997 997 .8246485 87 10272 "Used in the analysis" "First" "6th" "5th" "Third" "4th" "Second" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 49 "Kyoto" 09 Feb 08 "2008/2/9 9:47" 09 Feb 08 "2008/2/9 9:56" "" 555 555 .4590571 88 10274 "Used in the analysis" "First" "Third" "Second" "4th" "5th" "6th" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "4-6 million yen" "Less than 2 million yen" 22 "Fukuoka" 09 Feb 08 "2008/2/9 0:51" 09 Feb 08 "2008/2/9 0:55" "" 318 318 .289354 262 55 .8264984 .1735016 89 10275 "Used in the analysis" "Second" "First" "5th" "Third" "4th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "Less than 2 million yen" 24 "Okinawa" 10 Feb 08 "2008/2/10 4:05" 10 Feb 08 "2008/2/10 4:12" "" 923 923 .7634408 90 10279 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 65 "Hokkaido" 09 Feb 08 "2008/2/9 7:41" 09 Feb 08 "2008/2/9 7:50" "" 424 424 .3858053 357 66 .8439716 .1560284 91 10280 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Other" "8-10 million yen" "6-8 million yen" 34 "Hokkaido" 10 Feb 08 "2008/2/10 9:38" 10 Feb 08 "2008/2/10 9:44" "" 939 939 .7766749 92 10281 "Used in the analysis" "Second" "4th" "6th" "First" "5th" "Third" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 57 08 Feb 08 "2008/2/8 21:02" 08 Feb 08 "2008/2/8 21:10" "" 5 5 .0045331 1 0 1 0 93 10282 "Used in the analysis" "Second" "Third" "5th" "First" "4th" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Public employee" "Other" "8-10 million yen" "Less than 2 million yen" 51 "Tottori" 10 Feb 08 "2008/2/10 0:47" 10 Feb 08 "2008/2/10 0:52" "" 842 842 .7661511 701 140 .8335315 .1664685 94 10283 "Used in the analysis" "First" "Second" "Do not care" "Third" "Do not care" "Do not care" "Sony" "know" "Have neither rec." 3 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 30 "Tokyo" 09 Feb 08 "2008/2/9 13:17" 09 Feb 08 "2008/2/9 13:20" "" 681 681 .5632755 95 10285 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "8-10 million yen" "8-10 million yen" 46 "Osaka" 09 Feb 08 "2008/2/9 22:57" 09 Feb 08 "2008/2/9 23:05" "" 812 812 .736174 179 24 .8817734 .1182266 96 10287 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 58 "Shizuoka" 08 Feb 08 "2008/2/8 21:16" 08 Feb 08 "2008/2/8 21:25" "" 31 31 .025641 97 10292 "Used in the analysis" "Third" "6th" "4th" "First" "5th" "Second" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 63 "Miyagi" 09 Feb 08 "2008/2/9 11:06" 09 Feb 08 "2008/2/9 11:15" "" 558 558 .5077343 469 88 .8420108 .1579892 98 10295 "Used in the analysis" "Second" "First" "6th" "Third" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Running own business" "Clerical" "Don't want to answer" "Don't want to answer" 34 "Okinawa" 09 Feb 08 "2008/2/9 13:19" 09 Feb 08 "2008/2/9 13:31" "" 621 621 .5650591 523 97 .8435484 .1564516 99 10296 "Used in the analysis" "Third" "4th" "First" "Second" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Error answer (3)" "Error answer (3)" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 68 "Fukuoka" 09 Feb 08 "2008/2/9 12:05" 09 Feb 08 "2008/2/9 12:25" "" 282 282 .2556664 138 16 .8961039 .1038961 100 10299 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "6-8 million yen" "Less than 2 million yen" 44 "Aichi" 10 Feb 08 "2008/2/10 21:08" 10 Feb 08 "2008/2/10 21:14" "" 1026 1026 .8486353 101 10302 "Used in the analysis" "4th" "Third" "First" "Second" "Do not care" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "No" "Student" "Don't want to answer" "Less than 2 million yen" 31 "Hyogo" 08 Feb 08 "2008/2/8 23:25" 08 Feb 08 "2008/2/8 23:43" "" 221 221 .2003627 54 8 .8709677 .1290323 102 10305 "Used in the analysis" "Second" "First" "5th" "Third" "4th" "6th" "Panasonic" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Clerical" "2-4 million yen" "2-4 million yen" 33 "Iwate" 11 Feb 08 "2008/2/11 5:30" 11 Feb 08 "2008/2/11 5:38" "" 960 960 .8735214 792 167 .8258603 .1741397 103 10306 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "Don't want to answer" "Don't want to answer" 42 "Nagano" 12 Feb 08 "2008/2/12 9:10" 12 Feb 08 "2008/2/12 9:15" "" 1035 1035 .9417652 857 177 .8288201 .1711799 104 10308 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Don't want to answer" "No" "Employee at a private company" "Clerical" "DK" "DK" 27 "Osaka" 08 Feb 08 "2008/2/8 21:47" 08 Feb 08 "2008/2/8 22:51" "" 81 81 .0737034 70 10 .875 .125 105 10309 "Used in the analysis" "First" "Third" "Do not care" "Second" "5th" "4th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "4-6 million yen" 66 "Kanagawa" 09 Feb 08 "2008/2/9 1:21" 09 Feb 08 "2008/2/9 1:25" "" 373 373 .3085194 106 10313 "Used in the analysis" "First" "Third" "6th" "Second" "4th" "5th" "Pioneer" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 35 "Kanagawa" 12 Feb 08 "2008/2/12 8:54" 12 Feb 08 "2008/2/12 9:02" "" 1031 1031 .9381256 855 175 .8300971 .1699029 107 10317 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "NEC" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 56 "Chiba" 12 Feb 08 "2008/2/12 13:36" 12 Feb 08 "2008/2/12 13:44" "" 1061 1061 .9654231 878 182 .8283019 .1716981 108 10319 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Public employee" "Clerical" "2-4 million yen" "2-4 million yen" 28 "Niigata" 08 Feb 08 "2008/2/8 22:47" 08 Feb 08 "2008/2/8 23:24" "" 205 205 .1695616 109 10320 "Used in the analysis" "First" "6th" "Second" "5th" "Third" "4th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "4-6 million yen" 66 "Chiba" 10 Feb 08 "2008/2/10 14:12" 10 Feb 08 "2008/2/10 14:29" "" 894 894 .8134668 736 157 .8241881 .1758119 110 10321 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Don't want to answer" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 24 "Ibaraki" 12 Feb 08 "2008/2/12 10:22" 12 Feb 08 "2008/2/12 10:27" "" 1156 1156 .9561621 111 10329 "Used in the analysis" "First" "6th" "Second" "Third" "5th" "4th" "Sharp" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 26 "Saitama" 11 Feb 08 "2008/2/11 14:06" 11 Feb 08 "2008/2/11 14:11" "" 988 988 .8957389 213 29 .8801653 .1198347 112 10333 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Other" "Other" "Less than 2 million yen" "Less than 2 million yen" 66 "Tokyo" 10 Feb 08 "2008/2/10 22:46" 10 Feb 08 "2008/2/10 23:03" "" 951 951 .862194 205 28 .8798283 .1201717 113 10334 "Used in the analysis" "First" "Third" "5th" "Second" "4th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "No" "Homemaker" "Don't want to answer" "Don't want to answer" "Hiroshima" 09 Feb 08 "2008/2/9 9:43" 09 Feb 08 "2008/2/9 10:13" "2008/2/9 9:59" 559 559 .4623656 114 10335 "Used in the analysis" "Second" "5th" "4th" "First" "Third" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 27 "Kyoto" 09 Feb 08 "2008/2/9 6:35" 09 Feb 08 "2008/2/9 6:38" "" 399 399 .3630573 335 63 .8417085 .1582915 115 10336 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Other" "4-6 million yen" "2-4 million yen" 42 "Yamaguchi" 10 Feb 08 "2008/2/10 17:29" 10 Feb 08 "2008/2/10 17:44" "" 921 921 .8349954 200 27 .8810573 .1189427 116 10337 "Used in the analysis" "Third" "Second" "Do not care" "First" "4th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Other" "DK" "2-4 million yen" "Nagano" 10 Feb 08 "2008/2/10 1:02" 10 Feb 08 "2008/2/10 1:19" "" 847 847 .7707006 704 142 .8321513 .1678487 117 10341 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Other" "Other" "DK" "2-4 million yen" 23 "Tokyo" 09 Feb 08 "2008/2/9 2:14" 09 Feb 08 "2008/2/9 2:21" "" 359 359 .3266606 299 59 .8351955 .1648045 118 10346 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "Do not care" "Apple" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Other" "Other" "2-4 million yen" "Less than 2 million yen" 38 "Kyoto" 08 Feb 08 "2008/2/8 21:41" 08 Feb 08 "2008/2/8 21:59" "" 66 66 .0600546 56 9 .8615385 .1384615 119 10354 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 40 "Aichi" 12 Feb 08 "2008/2/12 15:56" 12 Feb 08 "2008/2/12 16:04" "" 1063 1063 .9637353 228 31 .8803089 .1196911 120 10357 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "12-14 million yen" 50 "Hokkaido" 09 Feb 08 "2008/2/9 17:52" 09 Feb 08 "2008/2/9 18:13" "" 713 713 .6464189 159 22 .878453 .121547 121 10358 "Used in the analysis" "First" "5th" "6th" "Second" "Third" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 35 "Shizuoka" 10 Feb 08 "2008/2/10 11:23" 10 Feb 08 "2008/2/10 11:28" "" 880 880 .800728 730 149 .8304892 .1695108 122 10362 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 59 "Okayama" 08 Feb 08 "2008/2/8 23:36" 09 Feb 08 "2008/2/9 0:24" "" 259 259 .2356688 216 42 .8372093 .1627907 123 10373 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 51 "Tokyo" 12 Feb 08 "2008/2/12 17:18" 12 Feb 08 "2008/2/12 17:29" "" 1178 1178 .974359 124 10374 "Used in the analysis" "Third" "First" "Second" "4th" "6th" "5th" "Apple" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 24 "Hyogo" 11 Feb 08 "2008/2/11 21:44" 11 Feb 08 "2008/2/11 21:49" "" 1118 1118 .9247312 125 10377 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Other" "Other" "2-4 million yen" "Less than 2 million yen" 22 "Tokyo" 12 Feb 08 "2008/2/12 10:48" 12 Feb 08 "2008/2/12 11:04" "" 1047 1047 .9526843 867 179 .8288719 .1711281 126 10380 "Used in the analysis" "Second" "6th" "4th" "First" "5th" "Third" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 62 "Kagoshima" 08 Feb 08 "2008/2/8 21:39" 08 Feb 08 "2008/2/8 21:57" "" 79 79 .0653433 127 10382 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 51 "Gifu" 08 Feb 08 "2008/2/8 21:06" 08 Feb 08 "2008/2/8 21:15" "" 5 5 .0045496 4 0 1 0 128 10383 "Used in the analysis" "First" "Second" "6th" "Third" "5th" "4th" "Sony" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "Don't want to answer" "Don't want to answer" "Don't want to answer" "Don't want to answer" 36 "Fukuoka" 10 Feb 08 "2008/2/10 14:07" 10 Feb 08 "2008/2/10 14:14" "" 975 975 .8064516 129 10385 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "Sony" "know" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "2-4 million yen" 26 "Nagasaki" 09 Feb 08 "2008/2/9 23:12" 09 Feb 08 "2008/2/9 23:18" "" 898 898 .7427626 130 10388 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "Do not care" "Panasonic" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "Less than 2 million yen" 30 "Gifu" 09 Feb 08 "2008/2/9 16:10" 09 Feb 08 "2008/2/9 16:18" "" 680 680 .6187443 569 110 .8379971 .162003 131 10393 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" "Fukuoka" 09 Feb 08 "2008/2/9 13:41" 09 Feb 08 "2008/2/9 13:54" "" 625 625 .5666364 146 17 .8957055 .1042945 132 10400 "Used in the analysis" "First" "Do not care" "Third" "Second" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" "Tokyo" 09 Feb 08 "2008/2/9 2:22" 09 Feb 08 "2008/2/9 2:34" "" 392 392 .3242349 133 10402 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 64 "Kanagawa" 08 Feb 08 "2008/2/8 22:20" 08 Feb 08 "2008/2/8 22:34" "" 137 137 .1246588 119 17 .875 .125 134 10405 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Elementary/junior high school" "Yes" "Homemaker" "Less than 2 million yen" "Less than 2 million yen" 67 "Hyogo" 09 Feb 08 "2008/2/9 22:46" 09 Feb 08 "2008/2/9 22:56" "" 893 893 .738627 135 10409 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "Do not care" "Panasonic" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Unemployed" "Don't want to answer" "Don't want to answer" 62 "Miyagi" 11 Feb 08 "2008/2/11 8:37" 11 Feb 08 "2008/2/11 8:46" "" 1063 1063 .879239 136 10410 "Used in the analysis" "First" "6th" "5th" "Second" "Third" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "6-8 million yen" "Less than 2 million yen" 54 "Hokkaido" 09 Feb 08 "2008/2/9 10:49" 09 Feb 08 "2008/2/9 10:56" "" 543 543 .4940855 455 87 .8394834 .1605166 137 10411 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Do not care" "6th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "8-10 million yen" "4-6 million yen" 52 "Tokyo" 08 Feb 08 "2008/2/8 21:44" 08 Feb 08 "2008/2/8 22:10" "" 90 90 .0815957 19 4 .8260869 .173913 138 10418 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 55 "Fukuoka" 08 Feb 08 "2008/2/8 21:01" 08 Feb 08 "2008/2/8 21:14" "" 14 14 .0115798 139 10420 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 64 "Tokyo" 09 Feb 08 "2008/2/9 20:26" 09 Feb 08 "2008/2/9 20:34" "" 768 768 .6988171 636 131 .8292047 .1707953 140 10424 "Used in the analysis" "First" "Third" "5th" "Second" "6th" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "4-6 million yen" 36 "Saitama" 08 Feb 08 "2008/2/8 22:31" 08 Feb 08 "2008/2/8 23:28" "" 161 161 .1331679 141 10425 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "6-8 million yen" "Less than 2 million yen" 22 "Tokyo" 08 Feb 08 "2008/2/8 23:47" 09 Feb 08 "2008/2/9 0:01" "" 241 241 .218495 58 8 .8787879 .1212121 142 10426 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 69 "Tokyo" 08 Feb 08 "2008/2/8 22:58" 08 Feb 08 "2008/2/8 23:24" "" 195 195 .1612903 143 10431 "Used in the analysis" "Second" "4th" "6th" "First" "Third" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Student" "DK" "Don't want to answer" 24 "Miyazaki" 08 Feb 08 "2008/2/8 23:17" 08 Feb 08 "2008/2/8 23:51" "" 226 226 .2056415 191 34 .8488889 .1511111 144 10432 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "8-10 million yen" "8-10 million yen" 49 "Nagasaki" 09 Feb 08 "2008/2/9 10:19" 09 Feb 08 "2008/2/9 10:27" "" 576 576 .4764268 145 10439 "Used in the analysis" "4th" "First" "Do not care" "Second" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 34 "Aichi" 09 Feb 08 "2008/2/9 21:47" 09 Feb 08 "2008/2/9 21:58" "" 787 787 .7135086 176 24 .88 .12 146 10440 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 55 "Osaka" 08 Feb 08 "2008/2/8 21:10" 08 Feb 08 "2008/2/8 21:16" "" 12 12 .0108794 5 0 1 0 147 10442 "Used in the analysis" "Second" "4th" "First" "Third" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 33 "Yamaguchi" 08 Feb 08 "2008/2/8 21:10" 08 Feb 08 "2008/2/8 21:14" "" 16 16 .0132341 148 10446 "Used in the analysis" "Third" "4th" "6th" "First" "Second" "5th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 68 "Iwate" 09 Feb 08 "2008/2/9 8:23" 09 Feb 08 "2008/2/9 8:30" "" 422 422 .3825929 105 12 .8974359 .1025641 149 10449 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Other" "Don't want to answer" "Don't want to answer" 24 "Tokyo" 08 Feb 08 "2008/2/8 23:25" 09 Feb 08 "2008/2/9 0:03" "" 253 253 .2092639 150 10450 "Used in the analysis" "First" "6th" "5th" "Second" "Third" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 59 "Okayama" 09 Feb 08 "2008/2/9 13:35" 09 Feb 08 "2008/2/9 13:49" "" 627 627 .5705187 529 97 .845048 .1549521 151 10453 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Other" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "8-10 million yen" 54 "Aichi" 12 Feb 08 "2008/2/12 8:16" 12 Feb 08 "2008/2/12 8:20" "" 1139 1139 .9421009 152 10454 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "Don't want to answer" "Don't want to answer" 30 "Tokyo" 12 Feb 08 "2008/2/12 23:35" 12 Feb 08 "2008/2/12 23:41" "" 1193 1193 .9867659 153 10459 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 26 "Okayama" 11 Feb 08 "2008/2/11 20:32" 11 Feb 08 "2008/2/11 20:36" "" 1110 1110 .9181141 154 10466 "Used in the analysis" "First" "5th" "Third" "Second" "6th" "4th" "Other" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Don't want to answer" "No" "Unemployed" "DK" "Don't want to answer" 34 "Osaka" 08 Feb 08 "2008/2/8 22:37" 08 Feb 08 "2008/2/8 22:54" "" 172 172 .1559384 44 6 .88 .12 155 10472 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Other" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 44 "Kagoshima" 10 Feb 08 "2008/2/10 15:16" 10 Feb 08 "2008/2/10 15:26" "" 900 900 .8159565 197 27 .8794643 .1205357 156 10474 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 45 "Kanagawa" 12 Feb 08 "2008/2/12 10:50" 12 Feb 08 "2008/2/12 10:57" "" 1158 1158 .9578164 157 10477 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Unemployed" "8-10 million yen" "Less than 2 million yen" 64 "Niigata" 09 Feb 08 "2008/2/9 0:02" 09 Feb 08 "2008/2/9 0:22" "" 281 281 .255687 235 45 .8392857 .1607143 158 10480 "Used in the analysis" "First" "Third" "Second" "4th" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Running own business" "Other" "Don't want to answer" "Don't want to answer" 53 "Kanagawa" 09 Feb 08 "2008/2/9 0:43" 09 Feb 08 "2008/2/9 0:57" "" 316 316 .2875341 261 54 .8285714 .1714286 159 10486 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "No particular brand" "know" "Have both recs." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "8-10 million yen" 57 "Osaka" 09 Feb 08 "2008/2/9 18:03" 09 Feb 08 "2008/2/9 18:26" "" 715 715 .6482321 160 22 .8791209 .1208791 160 10487 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Public employee" "Manager" "10-12 million yen" "6-8 million yen" 46 "Fukuoka" 08 Feb 08 "2008/2/8 21:28" 08 Feb 08 "2008/2/8 21:36" "" 47 47 .0388751 161 10493 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Third" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Other" "4-6 million yen" "Less than 2 million yen" 25 "Hiroshima" 10 Feb 08 "2008/2/10 1:17" 10 Feb 08 "2008/2/10 1:27" "" 837 837 .7588395 184 25 .8803828 .1196172 162 10501 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "6-8 million yen" "Less than 2 million yen" "Kagoshima" 11 Feb 08 "2008/2/11 20:38" 11 Feb 08 "2008/2/11 20:53" "" 1007 1007 .9162875 833 173 .8280318 .1719682 163 10503 "Used in the analysis" "4th" "Second" "5th" "First" "Third" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 50 "Osaka" 09 Feb 08 "2008/2/9 11:58" 09 Feb 08 "2008/2/9 12:07" "" 642 642 .5310174 164 10507 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Other" "HITACHI" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Homemaker" "Less than 2 million yen" "Less than 2 million yen" 55 "Miyagi" 09 Feb 08 "2008/2/9 0:19" 09 Feb 08 "2008/2/9 0:35" "" 292 292 .2656961 244 47 .838488 .161512 165 10510 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Other" "kenwood" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Running own business" "Other" "4-6 million yen" "Less than 2 million yen" 26 "Yamagata" 09 Feb 08 "2008/2/9 9:32" 09 Feb 08 "2008/2/9 9:46" "" 541 541 .4474773 166 10519 "Used in the analysis" "Second" "4th" "First" "Third" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Other" "Other" "6-8 million yen" "Less than 2 million yen" 35 "Yamanashi" 11 Feb 08 "2008/2/11 8:54" 11 Feb 08 "2008/2/11 9:00" "2008/2/11 8:57" 965 965 .878071 797 167 .8267635 .1732365 167 10525 "Used in the analysis" "First" "Second" "Third" "5th" "4th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "6-8 million yen" "6-8 million yen" 57 "Niigata" 09 Feb 08 "2008/2/9 9:59" 09 Feb 08 "2008/2/9 10:13" "" 565 565 .4673284 168 10526 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "Less than 2 million yen" "Less than 2 million yen" 24 "Fukuoka" 11 Feb 08 "2008/2/11 0:07" 11 Feb 08 "2008/2/11 0:14" "" 960 960 .8703536 206 28 .8803419 .1196581 169 10529 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "2-4 million yen" "2-4 million yen" 54 "Saitama" 09 Feb 08 "2008/2/9 8:52" 09 Feb 08 "2008/2/9 8:58" "" 496 496 .4102564 170 10533 "Used in the analysis" "First" "Do not care" "4th" "Third" "Do not care" "Second" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 34 "Oita" 12 Feb 08 "2008/2/12 0:48" 12 Feb 08 "2008/2/12 0:52" "" 1028 1028 .9353958 852 175 .8296008 .1703992 171 10534 "Used in the analysis" "First" "6th" "5th" "Second" "Third" "4th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "Less than 2 million yen" 56 "Shizuoka" 08 Feb 08 "2008/2/8 21:42" 08 Feb 08 "2008/2/8 22:02" "" 85 85 .070306 172 10537 "Used in the analysis" "First" "5th" "6th" "Second" "Third" "4th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "6-8 million yen" "4-6 million yen" 31 "Tokyo" 09 Feb 08 "2008/2/9 0:30" 09 Feb 08 "2008/2/9 0:50" "" 344 344 .2845327 173 10538 "Used in the analysis" "Third" "5th" "First" "Second" "4th" "Do not care" "NEC" "Heard about it, but don't know well" "Have both recs." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 61 "Fukuoka" 08 Feb 08 "2008/2/8 22:52" 08 Feb 08 "2008/2/8 23:24" "" 191 191 .1731641 49 6 .8909091 .1090909 174 10539 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "5th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "6-8 million yen" 39 "Tokyo" 08 Feb 08 "2008/2/8 21:07" 08 Feb 08 "2008/2/8 21:18" "" 20 20 .0165426 175 10542 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 52 "Osaka" 09 Feb 08 "2008/2/9 6:54" 09 Feb 08 "2008/2/9 7:09" "" 407 407 .3703367 340 66 .8374384 .1625616 176 10543 "Used in the analysis" "Do not care" "Do not care" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 64 "Hyogo" 09 Feb 08 "2008/2/9 8:09" 09 Feb 08 "2008/2/9 8:14" "" 442 442 .4021838 369 72 .8367347 .1632653 177 10545 "Used in the analysis" "Second" "6th" "5th" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Unemployed" "Don't want to answer" "Don't want to answer" 55 "Tokyo" 09 Feb 08 "2008/2/9 10:11" 09 Feb 08 "2008/2/9 10:33" "" 583 583 .4822167 178 10552 "Used in the analysis" "Second" "Third" "Do not care" "First" "5th" "4th" "Toshiba" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Other" "4-6 million yen" "2-4 million yen" 51 "Okinawa" 09 Feb 08 "2008/2/9 0:54" 09 Feb 08 "2008/2/9 1:03" "" 320 320 .2911738 264 55 .8275862 .1724138 179 10553 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Public employee" "Other" "10-12 million yen" "4-6 million yen" 65 "Osaka" 10 Feb 08 "2008/2/10 11:21" 10 Feb 08 "2008/2/10 11:35" "" 873 873 .7914778 191 26 .8801844 .1198157 180 10561 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 48 "Hiroshima" 09 Feb 08 "2008/2/9 12:08" 09 Feb 08 "2008/2/9 12:16" "" 580 580 .5258386 137 16 .8954248 .1045752 181 10562 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "Less than 2 million yen" 42 "Miyagi" 08 Feb 08 "2008/2/8 21:02" 08 Feb 08 "2008/2/8 21:09" "" 1 1 .0008271 182 10563 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 60 "Fukushima" 12 Feb 08 "2008/2/12 13:35" 12 Feb 08 "2008/2/12 13:45" "" 1169 1169 .9669148 183 10564 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 63 "Hokkaido" 08 Feb 08 "2008/2/8 22:57" 08 Feb 08 "2008/2/8 23:35" "" 199 199 .1645988 184 10566 "Used in the analysis" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 44 "Mie" 09 Feb 08 "2008/2/9 23:42" 09 Feb 08 "2008/2/9 23:53" "" 823 823 .7461469 181 24 .8829268 .1170732 185 10569 "Used in the analysis" "First" "Do not care" "Third" "Second" "5th" "4th" "Sony" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Clerical" "8-10 million yen" "Less than 2 million yen" 46 "Yamagata" 11 Feb 08 "2008/2/11 14:56" 11 Feb 08 "2008/2/11 15:00" "" 987 987 .8980892 816 170 .8275862 .1724138 186 10571 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "2-4 million yen" "2-4 million yen" 58 "Kanagawa" 08 Feb 08 "2008/2/8 23:49" 09 Feb 08 "2008/2/9 0:15" "" 244 244 .2212149 60 9 .8695652 .1304348 187 10574 "Used in the analysis" "First" "5th" "Third" "Second" "4th" "Do not care" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 52 "Kanagawa" 08 Feb 08 "2008/2/8 23:24" 08 Feb 08 "2008/2/8 23:44" "" 226 226 .2056415 191 34 .8488889 .1511111 188 10576 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 26 "Tokyo" 09 Feb 08 "2008/2/9 1:15" 09 Feb 08 "2008/2/9 1:20" "" 370 370 .3060381 189 10580 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "Do not care" "Other" "Casio" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "Don't want to answer" "Homemaker" "Don't want to answer" "Less than 2 million yen" 62 "Akita" 08 Feb 08 "2008/2/8 21:10" 08 Feb 08 "2008/2/8 21:18" "" 24 24 .0198511 190 10584 "Used in the analysis" "Second" "5th" "4th" "First" "6th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 34 "Tokyo" 09 Feb 08 "2008/2/9 6:36" 09 Feb 08 "2008/2/9 6:45" "" 400 400 .3639672 336 63 .8421053 .1578947 191 10586 "Used in the analysis" "Second" "First" "Third" "4th" "Do not care" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 56 "Fukushima" 08 Feb 08 "2008/2/8 21:03" 08 Feb 08 "2008/2/8 21:11" "" 6 6 .0054397 1 0 1 0 192 10587 "Used in the analysis" "4th" "Second" "Third" "First" "6th" "5th" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "Less than 2 million yen" 45 "Niigata" 08 Feb 08 "2008/2/8 21:08" 08 Feb 08 "2008/2/8 21:14" "" 11 11 .0090984 193 10593 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Unemployed" "6-8 million yen" "2-4 million yen" 67 "Fukuoka" 08 Feb 08 "2008/2/8 22:12" 08 Feb 08 "2008/2/8 22:55" "" 147 147 .1332729 37 6 .8604651 .1395349 194 10608 "Used in the analysis" "Third" "Second" "5th" "First" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 23 "Niigata" 09 Feb 08 "2008/2/9 1:43" 09 Feb 08 "2008/2/9 1:57" "" 399 399 .3617407 85 11 .8854167 .1145833 195 10616 "Used in the analysis" "Second" "5th" "4th" "First" "6th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" "Hyogo" 11 Feb 08 "2008/2/11 13:12" 11 Feb 08 "2008/2/11 13:20" "" 1085 1085 .8974359 196 10622 "Used in the analysis" "Second" "4th" "First" "Third" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "10-12 million yen" "8-10 million yen" 48 "Tokyo" 09 Feb 08 "2008/2/9 0:11" 09 Feb 08 "2008/2/9 0:30" "" 287 287 .2611465 240 46 .8391609 .1608392 197 10624 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "10-12 million yen" "8-10 million yen" 47 "Hyogo" 09 Feb 08 "2008/2/9 14:19" 09 Feb 08 "2008/2/9 14:30" "" 644 644 .5859873 544 99 .8460342 .1539658 198 10625 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Running own business" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 61 "Saga" 08 Feb 08 "2008/2/8 23:49" 09 Feb 08 "2008/2/9 0:04" "" 271 271 .2465878 228 42 .8444445 .1555556 199 10627 "Used in the analysis" "First" "Second" "4th" "Third" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 50 "Aichi" 08 Feb 08 "2008/2/8 21:41" 08 Feb 08 "2008/2/8 22:16" "" 81 81 .0734361 16 4 .8 .2 200 10631 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Homemaker" "6-8 million yen" "6-8 million yen" 68 "Okayama" 09 Feb 08 "2008/2/9 14:10" 09 Feb 08 "2008/2/9 14:19" "" 641 641 .5832575 541 99 .8453125 .1546875 201 10633 "Used in the analysis" "First" "5th" "Second" "Third" "4th" "6th" "Sony" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "10-12 million yen" "Less than 2 million yen" 27 "Gifu" 09 Feb 08 "2008/2/9 11:04" 09 Feb 08 "2008/2/9 11:12" "" 546 546 .4950136 126 15 .893617 .106383 202 10637 "Used in the analysis" "4th" "First" "Second" "Third" "6th" "5th" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "4-6 million yen" 43 "Tokyo" 09 Feb 08 "2008/2/9 22:40" 09 Feb 08 "2008/2/9 22:46" "" 819 819 .7452229 679 139 .8300734 .1699266 203 10639 "Used in the analysis" "First" "4th" "5th" "Third" "6th" "Second" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "8-10 million yen" 53 "Kagoshima" 09 Feb 08 "2008/2/9 6:31" 09 Feb 08 "2008/2/9 6:42" "" 435 435 .3598015 204 10644 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 29 "Tokyo" 08 Feb 08 "2008/2/8 21:00" 08 Feb 08 "2008/2/8 21:09" "" 2 2 .0018198 1 0 1 0 205 10646 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "Do not care" "Sharp" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 35 "Oita" 08 Feb 08 "2008/2/8 21:08" 08 Feb 08 "2008/2/8 21:15" "" 7 7 .0063694 6 0 1 0 206 10650 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "6th" "Sony" "know" "Have neither rec." 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "2-4 million yen" 36 "Aichi" 12 Feb 08 "2008/2/12 10:23" 12 Feb 08 "2008/2/12 10:25" "" 1045 1045 .9508644 866 178 .8295019 .1704981 207 10651 "Used in the analysis" "Third" "First" "Second" "4th" "5th" "6th" "Sony" "know" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 38 "Aichi" 09 Feb 08 "2008/2/9 1:12" 09 Feb 08 "2008/2/9 1:19" "" 368 368 .3043838 208 10652 "Used in the analysis" "First" "5th" "Second" "6th" "Third" "4th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 53 "Miyazaki" 09 Feb 08 "2008/2/9 8:15" 09 Feb 08 "2008/2/9 8:21" "" 472 472 .3904053 209 10660 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Panasonic" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 41 "Niigata" 10 Feb 08 "2008/2/10 12:46" 10 Feb 08 "2008/2/10 13:09" "2008/2/10 13:07" 887 887 .8041704 197 26 .8834081 .1165919 210 10663 "Used in the analysis" "First" "Do not care" "Third" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 66 "Hiroshima" 09 Feb 08 "2008/2/9 8:49" 09 Feb 08 "2008/2/9 8:57" "" 469 469 .4267516 390 78 .8333333 .1666667 211 10664 "Used in the analysis" "First" "6th" "Second" "Third" "5th" "4th" "Other" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Running own business" "Clerical" "8-10 million yen" "2-4 million yen" 52 "Aichi" 09 Feb 08 "2008/2/9 0:25" 09 Feb 08 "2008/2/9 0:36" "" 318 318 .2630273 212 10666 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 61 "Hokkaido" 08 Feb 08 "2008/2/8 21:41" 08 Feb 08 "2008/2/8 22:02" "" 79 79 .0653433 213 10668 "Used in the analysis" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "Toshiba" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "Less than 2 million yen" 37 "Saitama" 09 Feb 08 "2008/2/9 20:55" 09 Feb 08 "2008/2/9 20:59" "" 835 835 .6906534 214 10675 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 35 "Tokyo" 09 Feb 08 "2008/2/9 21:28" 09 Feb 08 "2008/2/9 21:40" "" 781 781 .7080689 175 24 .879397 .120603 215 10691 "Used in the analysis" "First" "Do not care" "5th" "Second" "4th" "6th" "Sharp" "know" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 58 "Tokyo" 08 Feb 08 "2008/2/8 23:37" 09 Feb 08 "2008/2/9 0:05" "" 237 237 .2148685 57 8 .8769231 .1230769 216 10694 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 51 "Yamaguchi" 09 Feb 08 "2008/2/9 19:00" 09 Feb 08 "2008/2/9 19:12" "" 726 726 .6582049 162 22 .8804348 .1195652 217 10696 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Don't want to answer" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 39 "Tochigi" 11 Feb 08 "2008/2/11 7:28" 11 Feb 08 "2008/2/11 7:36" "" 1062 1062 .8784119 218 10706 "Used in the analysis" "Third" "4th" "Do not care" "First" "Do not care" "Second" "No particular brand" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Student" "DK" "Less than 2 million yen" 21 "Osaka" 10 Feb 08 "2008/2/10 22:45" 10 Feb 08 "2008/2/10 22:49" "" 940 940 .855323 777 162 .827476 .172524 219 10710 "Used in the analysis" "Second" "6th" "5th" "First" "4th" "Third" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Public employee" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" "Mie" 08 Feb 08 "2008/2/8 22:08" 08 Feb 08 "2008/2/8 22:42" "" 149 149 .1232423 220 10711 "Used in the analysis" "5th" "Third" "First" "4th" "Second" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Other" "8-10 million yen" "8-10 million yen" 41 "Aichi" 11 Feb 08 "2008/2/11 7:56" 11 Feb 08 "2008/2/11 8:02" "" 964 964 .877161 796 167 .8265836 .1734164 221 10715 "Used in the analysis" "Second" "4th" "First" "Third" "6th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Other" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 67 "Tokyo" 08 Feb 08 "2008/2/8 21:15" 08 Feb 08 "2008/2/8 21:21" "" 25 25 .0206782 222 10719 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 61 "Fukuoka" 09 Feb 08 "2008/2/9 13:11" 09 Feb 08 "2008/2/9 13:23" "" 616 616 .5605096 521 94 .8471545 .1528455 223 10721 "Used in the analysis" "Second" "6th" "Third" "First" "4th" "5th" "Sharp" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 59 "Saitama" 09 Feb 08 "2008/2/9 22:10" 09 Feb 08 "2008/2/9 22:18" "" 812 812 .7388535 672 139 .8286067 .1713933 224 10730 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Working for your family business" "Clerical" "DK" "Less than 2 million yen" 35 "Kanagawa" 09 Feb 08 "2008/2/9 22:24" 09 Feb 08 "2008/2/9 22:33" "" 883 883 .7303557 225 10732 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "4-6 million yen" 29 "Saitama" 10 Feb 08 "2008/2/10 1:22" 10 Feb 08 "2008/2/10 1:29" "" 917 917 .7584781 226 10733 "Used in the analysis" "First" "Third" "Do not care" "Second" "4th" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Student" "Less than 2 million yen" "Less than 2 million yen" 20 "Kanagawa" 08 Feb 08 "2008/2/8 23:23" 09 Feb 08 "2008/2/9 0:04" "" 259 259 .2356688 216 42 .8372093 .1627907 227 10734 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "No particular brand" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 42 "Okayama" 09 Feb 08 "2008/2/9 15:17" 09 Feb 08 "2008/2/9 15:26" "" 663 663 .6032757 559 103 .8444109 .1555891 228 10737 "Used in the analysis" "First" "Second" "5th" "4th" "Do not care" "Third" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Graduate school" "No" "Student" "DK" "Less than 2 million yen" 23 "Okayama" 08 Feb 08 "2008/2/8 21:46" 08 Feb 08 "2008/2/8 22:30" "" 100 100 .082713 229 10738 "Used in the analysis" "Second" "5th" "4th" "First" "Do not care" "Third" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "4-6 million yen" 39 "Shizuoka" 09 Feb 08 "2008/2/9 9:57" 09 Feb 08 "2008/2/9 10:14" "" 501 501 .4542158 113 13 .8968254 .1031746 230 10740 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 34 "Tokyo" 08 Feb 08 "2008/2/8 23:38" 09 Feb 08 "2008/2/9 2:18" "" 251 251 .2076096 231 10744 "Used in the analysis" "Second" "First" "Third" "4th" "Do not care" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Graduate school" "No" "Student" "6-8 million yen" "Less than 2 million yen" 24 "Tokyo" 09 Feb 08 "2008/2/9 11:34" 09 Feb 08 "2008/2/9 11:41" "" 633 633 .5235732 232 10747 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "8-10 million yen" 50 "Saitama" 10 Feb 08 "2008/2/10 9:47" 10 Feb 08 "2008/2/10 9:56" "" 942 942 .7791563 233 10748 "Used in the analysis" "First" "5th" "Third" "Second" "6th" "4th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Clerical" "10-12 million yen" "10-12 million yen" 43 "Shimane" 09 Feb 08 "2008/2/9 9:39" 09 Feb 08 "2008/2/9 11:31" "2008/2/9 11:23" 565 565 .5141037 475 89 .8421986 .1578014 234 10749 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 53 "Hyogo" 08 Feb 08 "2008/2/8 21:36" 08 Feb 08 "2008/2/8 21:47" "" 55 55 .0500455 45 9 .8333333 .1666667 235 10751 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 39 "Kanagawa" 09 Feb 08 "2008/2/9 0:51" 09 Feb 08 "2008/2/9 1:09" "" 318 318 .2883046 81 9 .9 .1 236 10755 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "Sharp" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 61 "Chiba" 09 Feb 08 "2008/2/9 8:58" 09 Feb 08 "2008/2/9 9:09" "" 447 447 .4052584 107 12 .8991597 .1008403 237 10757 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 43 "Hyogo" 11 Feb 08 "2008/2/11 1:54" 11 Feb 08 "2008/2/11 2:00" "" 956 956 .8698817 789 166 .826178 .173822 238 10771 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sharp" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 63 "Gunma" 08 Feb 08 "2008/2/8 21:53" 09 Feb 08 "2008/2/9 10:33" "2008/2/9 10:24" 515 515 .4669084 119 13 .9015151 .0984849 239 10772 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "5th" "Panasonic" "Heard about it, but don't know well" "Don't know" 3 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Running own business" "Clerical" "6-8 million yen" "2-4 million yen" 62 "Kanagawa" 09 Feb 08 "2008/2/9 17:00" 09 Feb 08 "2008/2/9 17:18" "" 777 777 .6426799 240 10773 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 28 "Aichi" 08 Feb 08 "2008/2/8 22:17" 08 Feb 08 "2008/2/8 23:06" "" 153 153 .1265509 241 10776 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "Less than 2 million yen" 45 "Osaka" 12 Feb 08 "2008/2/12 17:17" 12 Feb 08 "2008/2/12 17:25" "" 1072 1072 .9754322 889 182 .8300654 .1699346 242 10786 "Used in the analysis" "First" "5th" "Third" "Second" "4th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 57 "Shimane" 09 Feb 08 "2008/2/9 15:46" 09 Feb 08 "2008/2/9 15:54" "" 673 673 .6123749 566 106 .8422619 .1577381 243 10792 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 33 "Aichi" 08 Feb 08 "2008/2/8 21:05" 08 Feb 08 "2008/2/8 21:10" "" 4 4 .0033085 244 10799 "Used in the analysis" "Third" "4th" "First" "Second" "Do not care" "Do not care" "Toshiba" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "Yes" "Unemployed" "Don't want to answer" "Don't want to answer" 62 "Fukuoka" 09 Feb 08 "2008/2/9 10:16" 09 Feb 08 "2008/2/9 10:26" "" 579 579 .4789082 245 10804 "Used in the analysis" "First" "Third" "5th" "Second" "Do not care" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 43 "Tokyo" 11 Feb 08 "2008/2/11 22:49" 11 Feb 08 "2008/2/11 22:59" "" 1025 1025 .9292838 217 29 .8821138 .1178862 246 10807 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 60 "Kochi" 08 Feb 08 "2008/2/8 22:40" 08 Feb 08 "2008/2/8 23:10" "" 181 181 .1640979 45 6 .8823529 .1176471 247 10808 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "6th" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "8-10 million yen" 33 "Tokyo" 09 Feb 08 "2008/2/9 23:24" 09 Feb 08 "2008/2/9 23:28" "" 901 901 .745244 248 10810 "Used in the analysis" "4th" "Third" "6th" "First" "5th" "Second" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Other" "Sales, service and manual labor" "6-8 million yen" "4-6 million yen" 68 "Miyagi" 08 Feb 08 "2008/2/8 21:13" 08 Feb 08 "2008/2/8 21:24" "" 30 30 .0248139 249 10813 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 64 "Nara" 09 Feb 08 "2008/2/9 17:01" 09 Feb 08 "2008/2/9 17:17" "" 705 705 .6414922 587 117 .8338068 .1661932 250 10814 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "4-6 million yen" "Less than 2 million yen" 20 "Nara" 09 Feb 08 "2008/2/9 0:04" 09 Feb 08 "2008/2/9 0:17" "" 279 279 .2538671 234 44 .8417266 .1582734 251 10815 "Used in the analysis" "Second" "First" "4th" "Third" "6th" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "No" "Unemployed" "DK" "Less than 2 million yen" 29 "Hokkaido" 10 Feb 08 "2008/2/10 13:06" 10 Feb 08 "2008/2/10 13:11" "" 889 889 .8059837 197 26 .8834081 .1165919 252 10817 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Panasonic" "know" "Don't know" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "Less than 2 million yen" "Less than 2 million yen" 41 "Hokkaido" 10 Feb 08 "2008/2/10 16:32" 10 Feb 08 "2008/2/10 16:38" "" 913 913 .8277425 200 27 .8810573 .1189427 253 10818 "Used in the analysis" "First" "6th" "Third" "4th" "Second" "5th" "Toshiba" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Graduate school" "No" "Student" "8-10 million yen" "4-6 million yen" 34 "Ehime" 09 Feb 08 "2008/2/9 8:55" 09 Feb 08 "2008/2/9 9:01" "" 501 501 .4143921 254 10819 "Used in the analysis" "5th" "First" "4th" "Second" "6th" "Third" "Sharp" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 32 "Tokyo" 09 Feb 08 "2008/2/9 23:13" 09 Feb 08 "2008/2/9 23:20" "" 826 826 .7515923 686 139 .8315151 .1684849 255 10825 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "10-12 million yen" "8-10 million yen" 38 "Nara" 09 Feb 08 "2008/2/9 7:32" 09 Feb 08 "2008/2/9 7:40" "" 397 397 .3599275 100 12 .8928571 .1071429 256 10826 "Used in the analysis" "First" "6th" "Second" "Third" "5th" "4th" "NEC" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 50 "Mie" 08 Feb 08 "2008/2/8 21:09" 08 Feb 08 "2008/2/8 21:16" "" 13 13 .011786 5 1 .8333333 .1666667 257 10829 "Used in the analysis" "First" "5th" "4th" "Second" "Do not care" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 64 "Ishikawa" 10 Feb 08 "2008/2/10 21:54" 10 Feb 08 "2008/2/10 22:04" "" 1030 1030 .8519437 258 10832 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "Do not care" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "8-10 million yen" 48 "Fukuoka" 09 Feb 08 "2008/2/9 1:15" 09 Feb 08 "2008/2/9 1:27" "" 339 339 .3084622 280 58 .8284023 .1715976 259 10835 "Used in the analysis" "First" "Third" "5th" "Second" "Do not care" "4th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Employee at a private company" "Other" "10-12 million yen" "8-10 million yen" 38 "Aichi" 11 Feb 08 "2008/2/11 10:55" 11 Feb 08 "2008/2/11 11:05" "" 1074 1074 .8883375 260 10839 "Used in the analysis" "Second" "4th" "First" "Third" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Other" "10-12 million yen" "10-12 million yen" 53 "Aichi" 09 Feb 08 "2008/2/9 6:52" 09 Feb 08 "2008/2/9 6:59" "" 404 404 .3676069 337 66 .8362283 .1637717 261 10847 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 31 "Osaka" 08 Feb 08 "2008/2/8 22:50" 08 Feb 08 "2008/2/8 23:33" "" 203 203 .1847134 173 29 .8564357 .1435644 262 10848 "Used in the analysis" "6th" "First" "Second" "Third" "4th" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Unemployed" "12-14 million yen" "Less than 2 million yen" 63 "Tokyo" 09 Feb 08 "2008/2/9 0:01" 09 Feb 08 "2008/2/9 0:11" "" 257 257 .2330009 64 9 .8767123 .1232877 263 10850 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Don't know" "Have both recs." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Other" "DK" "Less than 2 million yen" 54 "Hokkaido" 09 Feb 08 "2008/2/9 22:52" 09 Feb 08 "2008/2/9 23:01" "" 810 810 .7343608 179 24 .8817734 .1182266 264 10852 "Used in the analysis" "First" "6th" "4th" "Second" "5th" "Third" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Working for your family business" "Other" "4-6 million yen" "Less than 2 million yen" 59 "Miyagi" 08 Feb 08 "2008/2/8 21:25" 08 Feb 08 "2008/2/8 21:36" "" 40 40 .0362647 11 3 .7857143 .2142857 265 10853 "Used in the analysis" "First" "Third" "6th" "Second" "4th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 42 "Saitama" 09 Feb 08 "2008/2/9 17:06" 09 Feb 08 "2008/2/9 17:16" "" 688 688 .6237534 158 21 .8826815 .1173184 266 10854 "Used in the analysis" "Second" "4th" "Do not care" "First" "Do not care" "Third" "Other" "Canon" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 40 "Fukuoka" 11 Feb 08 "2008/2/11 14:44" 11 Feb 08 "2008/2/11 14:52" "" 1092 1092 .9032258 267 10856 "Used in the analysis" "4th" "Third" "Second" "First" "6th" "5th" "No particular brand" "know" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Other" "Other" "6-8 million yen" "Less than 2 million yen" 29 "Saitama" 09 Feb 08 "2008/2/9 10:10" 09 Feb 08 "2008/2/9 10:22" "" 573 573 .4739454 268 10869 "Used in the analysis" "Second" "First" "Do not care" "Third" "Do not care" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 27 "Osaka" 08 Feb 08 "2008/2/8 23:38" 09 Feb 08 "2008/2/9 0:47" "" 296 296 .2693357 248 47 .840678 .159322 269 10875 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have both recs." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 67 "Osaka" 09 Feb 08 "2008/2/9 0:12" 09 Feb 08 "2008/2/9 0:27" "" 300 300 .248139 270 10880 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "NEC" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Running own business" "Other" "DK" "8-10 million yen" 38 "Ehime" 09 Feb 08 "2008/2/9 22:55" 09 Feb 08 "2008/2/9 23:02" "" 811 811 .7352675 179 24 .8817734 .1182266 271 10882 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "2-4 million yen" "Less than 2 million yen" 22 "Hyogo" 11 Feb 08 "2008/2/11 0:15" 11 Feb 08 "2008/2/11 0:24" "" 961 961 .8712602 207 28 .8808511 .1191489 272 10883 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 52 "Tokyo" 11 Feb 08 "2008/2/11 16:43" 11 Feb 08 "2008/2/11 16:52" "" 1000 1000 .9066183 214 29 .8806584 .1193416 273 10885 "Used in the analysis" "First" "5th" "Third" "Second" "4th" "6th" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "8-10 million yen" 52 "Kagoshima" 08 Feb 08 "2008/2/8 23:35" 09 Feb 08 "2008/2/9 0:15" "" 261 261 .2374886 218 42 .8384615 .1615385 274 10886 "Used in the analysis" "Third" "5th" "Second" "First" "4th" "6th" "Panasonic" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 41 "Gifu" 08 Feb 08 "2008/2/8 21:01" 08 Feb 08 "2008/2/8 21:12" "" 3 3 .0027199 1 0 1 0 275 10887 "Used in the analysis" "4th" "5th" "Third" "First" "Second" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Don't want to answer" "Other" "Specialist (doctor, lawyer etc.)" "DK" "Don't want to answer" 29 "Toyama" 10 Feb 08 "2008/2/10 5:31" 10 Feb 08 "2008/2/10 5:37" "" 926 926 .7659222 276 10889 "Used in the analysis" "4th" "Second" "First" "Third" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 36 "Chiba" 08 Feb 08 "2008/2/8 21:21" 08 Feb 08 "2008/2/8 21:29" "" 41 41 .0339123 277 10892 "Used in the analysis" "Second" "Third" "First" "4th" "Do not care" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 57 "Hyogo" 09 Feb 08 "2008/2/9 13:49" 09 Feb 08 "2008/2/9 13:58" "" 702 702 .5806451 278 10895 "Used in the analysis" "First" "5th" "4th" "Second" "Third" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 35 "Aomori" 09 Feb 08 "2008/2/9 20:55" 09 Feb 08 "2008/2/9 21:03" "" 837 837 .6923077 279 10899 "Used in the analysis" "Second" "4th" "5th" "First" "Do not care" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 44 "Hokkaido" 09 Feb 08 "2008/2/9 14:34" 09 Feb 08 "2008/2/9 14:41" "" 717 717 .5930521 280 10900 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "Don't want to answer" "Don't want to answer" 57 "Fukuoka" 10 Feb 08 "2008/2/10 22:15" 10 Feb 08 "2008/2/10 22:28" "" 1035 1035 .8560794 281 10902 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sharp" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 31 "Osaka" 10 Feb 08 "2008/2/10 14:28" 10 Feb 08 "2008/2/10 14:30" "" 896 896 .8152866 737 158 .8234637 .1765363 282 10904 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Error answer (3)" "Error answer (3)" "Female" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "Less than 2 million yen" "Less than 2 million yen" 43 "Shizuoka" 09 Feb 08 "2008/2/9 9:43" 09 Feb 08 "2008/2/9 9:55" "" 552 552 .4565757 283 10906 "Used in the analysis" "First" "Second" "6th" "Third" "4th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Running own business" "Clerical" "4-6 million yen" "2-4 million yen" 54 "Saitama" 09 Feb 08 "2008/2/9 8:05" 09 Feb 08 "2008/2/9 8:07" "" 438 438 .3985441 366 71 .8375286 .1624714 284 10907 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "DK" "2-4 million yen" 33 "Tokyo" 09 Feb 08 "2008/2/9 22:25" 09 Feb 08 "2008/2/9 22:29" "" 799 799 .724388 178 24 .8811881 .1188119 285 10913 "Used in the analysis" "First" "6th" "Third" "Second" "5th" "4th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "6-8 million yen" "Less than 2 million yen" 44 "Fukuoka" 08 Feb 08 "2008/2/8 21:05" 08 Feb 08 "2008/2/8 21:13" "" 7 7 .0057899 286 10917 "Used in the analysis" "Second" "Do not care" "Third" "First" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "DK" "Less than 2 million yen" 61 "Gifu" 11 Feb 08 "2008/2/11 13:53" 11 Feb 08 "2008/2/11 14:08" "" 1087 1087 .8990902 287 10925 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "DK" "2-4 million yen" 41 "Chiba" 12 Feb 08 "2008/2/12 13:10" 12 Feb 08 "2008/2/12 13:17" "" 1167 1167 .9652606 288 10932 "Used in the analysis" "Second" "6th" "4th" "First" "5th" "Third" "Apple" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 50 "Tokushima" 09 Feb 08 "2008/2/9 10:30" 09 Feb 08 "2008/2/9 10:41" "" 595 595 .4921423 289 10933 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 31 "Miyazaki" 10 Feb 08 "2008/2/10 11:55" 10 Feb 08 "2008/2/10 12:03" "" 882 882 .8025478 731 150 .8297389 .1702611 290 10935 "Used in the analysis" "Third" "5th" "First" "Second" "4th" "Do not care" "Panasonic" "know" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Don't want to answer" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "4-6 million yen" 36 "Gifu" 09 Feb 08 "2008/2/9 8:59" 09 Feb 08 "2008/2/9 9:09" "" 446 446 .4043518 107 12 .8991597 .1008403 291 10938 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "More than 14 million yen" "More than 14 million yen" 49 "Miyazaki" 08 Feb 08 "2008/2/8 22:55" 08 Feb 08 "2008/2/8 23:17" "" 195 195 .1612903 292 10939 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 34 "Hiroshima" 09 Feb 08 "2008/2/9 19:31" 09 Feb 08 "2008/2/9 19:45" "2008/2/9 19:42" 737 737 .6681777 166 23 .8783069 .1216931 293 10940 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "Sony" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Don't want to answer" "Don't want to answer" "2-4 million yen" "Don't want to answer" 42 "Kyoto" 09 Feb 08 "2008/2/9 10:00" 09 Feb 08 "2008/2/9 10:20" "" 517 517 .4704277 431 85 .8352713 .1647287 294 10945 "Used in the analysis" "6th" "Third" "Second" "First" "4th" "5th" "Sony" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 40 "Chiba" 09 Feb 08 "2008/2/9 14:09" 09 Feb 08 "2008/2/9 14:17" "" 635 635 .5757026 147 19 .8855422 .1144578 295 10950 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 54 "Akita" 08 Feb 08 "2008/2/8 21:37" 08 Feb 08 "2008/2/8 21:46" "" 66 66 .0598368 14 4 .7777778 .2222222 296 10951 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 49 "Tottori" 10 Feb 08 "2008/2/10 14:15" 10 Feb 08 "2008/2/10 14:23" "" 895 895 .8114234 197 27 .8794643 .1205357 297 10953 "Used in the analysis" "First" "5th" "4th" "Third" "6th" "Second" "NEC" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 63 "Osaka" 09 Feb 08 "2008/2/9 22:48" 09 Feb 08 "2008/2/9 23:00" "" 809 809 .7334542 179 24 .8817734 .1182266 298 10957 "Used in the analysis" "4th" "Third" "Second" "First" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "6-8 million yen" "Less than 2 million yen" 41 "Aichi" 09 Feb 08 "2008/2/9 16:01" 09 Feb 08 "2008/2/9 16:04" "" 675 675 .6141948 566 108 .8397626 .1602374 299 10958 "Used in the analysis" "First" "Third" "5th" "Second" "4th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 38 "Miyagi" 13 Feb 08 "2008/2/13 10:08" 13 Feb 08 "2008/2/13 10:19" "" 1095 1095 .9963603 908 186 .8299817 .1700183 300 10963 "Used in the analysis" "Third" "First" "4th" "Second" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Unemployed" "6-8 million yen" "2-4 million yen" 30 "Shiga" 09 Feb 08 "2008/2/9 10:43" 09 Feb 08 "2008/2/9 11:02" "" 613 613 .5070306 301 10965 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "Less than 2 million yen" "Less than 2 million yen" 21 "Tokyo" 08 Feb 08 "2008/2/8 22:05" 08 Feb 08 "2008/2/8 22:39" "" 126 126 .1146497 110 15 .88 .12 302 10967 "Used in the analysis" "First" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" "Hokkaido" 12 Feb 08 "2008/2/12 14:24" 12 Feb 08 "2008/2/12 14:30" "" 1064 1064 .9681529 881 182 .8287864 .1712136 303 10975 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 28 "Shizuoka" 09 Feb 08 "2008/2/9 10:04" 09 Feb 08 "2008/2/9 10:28" "" 568 568 .4698098 304 10976 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "5th" "No particular brand" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 61 "Gunma" 09 Feb 08 "2008/2/9 15:19" 09 Feb 08 "2008/2/9 15:31" "" 740 740 .6120761 305 10977 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Clerical" "4-6 million yen" "Less than 2 million yen" 50 "Yamaguchi" 09 Feb 08 "2008/2/9 11:14" 09 Feb 08 "2008/2/9 11:29" "" 563 563 .5122839 473 89 .841637 .158363 306 10978 "Used in the analysis" "Second" "4th" "First" "Third" "5th" "6th" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 31 10 Feb 08 "2008/2/10 0:31" 10 Feb 08 "2008/2/10 0:36" "" 910 910 .7526882 307 10981 "Used in the analysis" "First" "Third" "Do not care" "5th" "4th" "Second" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "6-8 million yen" "6-8 million yen" 43 "Kanagawa" 10 Feb 08 "2008/2/10 16:44" 10 Feb 08 "2008/2/10 16:52" "" 913 913 .8307552 753 159 .8256579 .1743421 308 10985 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "4-6 million yen" "4-6 million yen" 36 "Saitama" 08 Feb 08 "2008/2/8 20:59" 08 Feb 08 "2008/2/8 21:07" "" 2 2 .0018132 0 0 309 10987 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "10-12 million yen" 41 "Tokyo" 09 Feb 08 "2008/2/9 11:40" 09 Feb 08 "2008/2/9 11:47" "" 564 564 .5113328 131 15 .8972602 .1027397 310 11002 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "DK" "2-4 million yen" 31 "Osaka" 09 Feb 08 "2008/2/9 8:17" 09 Feb 08 "2008/2/9 8:24" "" 446 446 .4058235 372 73 .8359551 .1640449 311 11005 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Other" "FUJITSU" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Unemployed" "4-6 million yen" "2-4 million yen" 63 "Mie" 11 Feb 08 "2008/2/11 21:05" 11 Feb 08 "2008/2/11 21:16" "" 1112 1112 .9197684 312 11007 "Used in the analysis" "First" "Second" "Do not care" "Third" "4th" "5th" "Sony" "know" "Have both recs." "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 29 "Saitama" 08 Feb 08 "2008/2/8 21:08" 08 Feb 08 "2008/2/8 21:12" "" 10 10 .0082713 313 11008 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 39 "Tokyo" 09 Feb 08 "2008/2/9 1:44" 09 Feb 08 "2008/2/9 1:53" "" 354 354 .322111 294 59 .8328612 .1671388 314 11017 "Used in the analysis" "5th" "Second" "Third" "First" "6th" "4th" "Pioneer" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "6-8 million yen" 49 "Kumamoto" 09 Feb 08 "2008/2/9 9:15" 09 Feb 08 "2008/2/9 9:21" "" 520 520 .4301075 315 11018 "Used in the analysis" "4th" "First" "Second" "Third" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" "Kanagawa" 12 Feb 08 "2008/2/12 22:09" 12 Feb 08 "2008/2/12 22:21" "" 1086 1086 .988171 899 186 .8285714 .1714286 316 11021 "Used in the analysis" "First" "Second" "5th" "Third" "6th" "4th" "Sony" "know" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 42 "Tokyo" 12 Feb 08 "2008/2/12 9:38" 12 Feb 08 "2008/2/12 9:49" "" 1038 1038 .944495 860 177 .8293153 .1706847 317 11022 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Third" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Working for your family business" "Manager" "2-4 million yen" "Less than 2 million yen" 50 "Ehime" 09 Feb 08 "2008/2/9 9:01" 09 Feb 08 "2008/2/9 9:07" "" 446 446 .4043518 107 12 .8991597 .1008403 318 11024 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 37 "Fukushima" 09 Feb 08 "2008/2/9 20:01" 09 Feb 08 "2008/2/9 20:12" "" 754 754 .6860783 623 130 .8273572 .1726428 319 11026 "Used in the analysis" "First" "Do not care" "Third" "Second" "4th" "5th" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "8-10 million yen" "2-4 million yen" 39 "Hyogo" 10 Feb 08 "2008/2/10 13:41" 10 Feb 08 "2008/2/10 13:47" "" 888 888 .8080073 734 153 .8275084 .1724916 320 11027 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "Do not care" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 54 "Chiba" 09 Feb 08 "2008/2/9 2:39" 09 Feb 08 "2008/2/9 2:49" "" 347 347 .3145966 87 11 .8877551 .1122449 321 11028 "Used in the analysis" "Third" "First" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 27 "Tokyo" 12 Feb 08 "2008/2/12 10:01" 12 Feb 08 "2008/2/12 13:50" "" 1042 1042 .9481347 863 178 .8290105 .1709894 322 11032 "Used in the analysis" "5th" "Third" "Second" "First" "4th" "6th" "NEC" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 57 "Miyazaki" 09 Feb 08 "2008/2/9 12:56" 09 Feb 08 "2008/2/9 13:30" "" 688 688 .5690653 323 11035 "Used in the analysis" "4th" "Second" "Third" "First" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Clerical" "6-8 million yen" "6-8 million yen" 58 "Hokkaido" 09 Feb 08 "2008/2/9 21:24" 09 Feb 08 "2008/2/9 21:33" "" 847 847 .700579 324 11037 "Used in the analysis" "4th" "Third" "First" "Second" "6th" "5th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 60 "Chiba" 09 Feb 08 "2008/2/9 15:23" 09 Feb 08 "2008/2/9 15:36" "" 665 665 .6050956 560 104 .8433735 .1566265 325 11038 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "No particular brand" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Clerical" "12-14 million yen" "4-6 million yen" 30 "Shizuoka" 09 Feb 08 "2008/2/9 0:57" 09 Feb 08 "2008/2/9 1:02" "" 358 358 .2961125 326 11041 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Other" "4-6 million yen" "2-4 million yen" 52 "Nagasaki" 11 Feb 08 "2008/2/11 22:57" 11 Feb 08 "2008/2/11 23:08" "" 1022 1022 .9299363 846 175 .8285994 .1714006 327 11044 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Running own business" "Clerical" "More than 14 million yen" "8-10 million yen" 57 "Nagano" 09 Feb 08 "2008/2/9 12:03" 09 Feb 08 "2008/2/9 12:17" "" 579 579 .524932 137 16 .8954248 .1045752 328 11046 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "DK" "Less than 2 million yen" 35 "Aichi" 10 Feb 08 "2008/2/10 10:09" 10 Feb 08 "2008/2/10 10:16" "" 858 858 .7778785 188 25 .8826291 .1173709 329 11049 "Used in the analysis" "First" "Third" "Second" "4th" "5th" "6th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "Don't want to answer" "Less than 2 million yen" 20 "Tokyo" 09 Feb 08 "2008/2/9 3:27" 09 Feb 08 "2008/2/9 3:31" "" 358 358 .3245693 90 11 .8910891 .1089109 330 11053 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "No" "Employee at a private company" "Manager" "4-6 million yen" "2-4 million yen" 28 "Tottori" 08 Feb 08 "2008/2/8 21:22" 08 Feb 08 "2008/2/8 21:29" "" 43 43 .0355666 331 11055 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Public employee" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "2-4 million yen" 33 "Tottori" 12 Feb 08 "2008/2/12 10:30" 12 Feb 08 "2008/2/12 10:35" "" 1044 1044 .9465095 223 31 .8779528 .1220472 332 11056 "Used in the analysis" "First" "Third" "Do not care" "Second" "5th" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 21 "Ehime" 08 Feb 08 "2008/2/8 23:53" 09 Feb 08 "2008/2/9 0:10" "" 250 250 .2266546 62 9 .8732395 .1267606 333 11059 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 40 "Aichi" 09 Feb 08 "2008/2/9 16:28" 09 Feb 08 "2008/2/9 16:37" "" 680 680 .6165004 157 21 .8820225 .1179775 334 11063 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "10-12 million yen" "4-6 million yen" 27 "Tokyo" 12 Feb 08 "2008/2/12 12:33" 12 Feb 08 "2008/2/12 12:37" "" 1057 1057 .9617835 874 182 .8276515 .1723485 335 11065 "Used in the analysis" "4th" "6th" "Third" "First" "5th" "Second" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 54 "Hiroshima" 08 Feb 08 "2008/2/8 21:23" 08 Feb 08 "2008/2/8 21:30" "" 37 37 .0335449 9 3 .75 .25 336 11066 "Used in the analysis" "Second" "4th" "Do not care" "First" "Do not care" "Third" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 45 "Miyazaki" 09 Feb 08 "2008/2/9 18:36" 09 Feb 08 "2008/2/9 18:53" "" 734 734 .6678799 609 124 .8308322 .1691678 337 11072 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 50 "Osaka" 08 Feb 08 "2008/2/8 21:34" 08 Feb 08 "2008/2/8 21:45" "" 60 60 .0496278 338 11077 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "2-4 million yen" "2-4 million yen" 34 "Fukushima" 10 Feb 08 "2008/2/10 14:23" 10 Feb 08 "2008/2/10 14:29" "" 895 895 .8143767 736 158 .8232662 .1767338 339 11079 "Used in the analysis" "4th" "6th" "Second" "First" "Third" "Do not care" "Sony" "h" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Homemaker" "8-10 million yen" "8-10 million yen" 12 Feb 08 "2008/2/12 15:22" 12 Feb 08 "2008/2/12 15:43" "" 1066 1066 .9699727 883 182 .829108 .170892 340 11081 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "8-10 million yen" "4-6 million yen" 29 "Tokyo" 10 Feb 08 "2008/2/10 1:07" 10 Feb 08 "2008/2/10 1:12" "" 846 846 .7697907 703 142 .8319527 .1680473 341 11088 "Used in the analysis" "4th" "Second" "First" "Third" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 29 "Mie" 10 Feb 08 "2008/2/10 20:00" 10 Feb 08 "2008/2/10 20:05" "" 1014 1014 .8387097 342 11089 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "2-4 million yen" 30 "Saitama" 12 Feb 08 "2008/2/12 15:30" 12 Feb 08 "2008/2/12 15:38" "" 1062 1062 .9628286 228 31 .8803089 .1196911 343 11090 "Used in the analysis" "Second" "Third" "First" "4th" "5th" "6th" "Panasonic" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 29 "Saitama" 08 Feb 08 "2008/2/8 23:50" 09 Feb 08 "2008/2/9 0:05" "" 264 264 .2183623 344 11091 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "More than 14 million yen" "2-4 million yen" 62 "Tokyo" 09 Feb 08 "2008/2/9 10:05" 09 Feb 08 "2008/2/9 10:15" "" 518 518 .4713376 432 85 .8355899 .1644101 345 11095 "Used in the analysis" "Second" "4th" "5th" "First" "6th" "Third" "Microsoft" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "Yes" "Homemaker" "2-4 million yen" "Less than 2 million yen" 69 "Niigata" 10 Feb 08 "2008/2/10 23:13" 10 Feb 08 "2008/2/10 23:21" "" 957 957 .8676337 206 28 .8803419 .1196581 346 11098 "Used in the analysis" "Third" "4th" "First" "Second" "6th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 57 "Osaka" 09 Feb 08 "2008/2/9 8:34" 09 Feb 08 "2008/2/9 8:40" "" 429 429 .3889393 105 12 .8974359 .1025641 347 11102 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 63 "Aichi" 08 Feb 08 "2008/2/8 21:33" 08 Feb 08 "2008/2/8 21:47" "" 67 67 .0554177 348 11103 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Other" "Other" "4-6 million yen" "2-4 million yen" 63 "Hyogo" 08 Feb 08 "2008/2/8 21:04" 08 Feb 08 "2008/2/8 21:09" "" 3 3 .0027298 2 0 1 0 349 11112 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 62 "Saga" 08 Feb 08 "2008/2/8 21:07" 08 Feb 08 "2008/2/8 21:09" "" 6 6 .0049628 350 11118 "Used in the analysis" "Second" "4th" "First" "Third" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Other" "10-12 million yen" "4-6 million yen" 38 "Hokkaido" 09 Feb 08 "2008/2/9 14:47" 09 Feb 08 "2008/2/9 14:54" "" 646 646 .5856754 148 20 .8809524 .1190476 351 11120 "Used in the analysis" "Second" "First" "Third" "4th" "6th" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 23 "Miyazaki" 09 Feb 08 "2008/2/9 5:48" 09 Feb 08 "2008/2/9 5:52" "" 393 393 .3575978 330 62 .8418368 .1581633 352 11121 "Used in the analysis" "Second" "4th" "5th" "Third" "First" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "6-8 million yen" "Less than 2 million yen" 33 "Hokkaido" 09 Feb 08 "2008/2/9 9:08" 09 Feb 08 "2008/2/9 9:16" "" 514 514 .4251448 353 11129 "Used in the analysis" "4th" "Second" "Third" "First" "Do not care" "Do not care" "Other" "Nikon" "know" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "10-12 million yen" "2-4 million yen" 65 "Chiba" 08 Feb 08 "2008/2/8 21:05" 08 Feb 08 "2008/2/8 21:13" "" 7 7 .0057899 354 11139 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "8-10 million yen" "2-4 million yen" 53 "Tokyo" 09 Feb 08 "2008/2/9 18:52" 09 Feb 08 "2008/2/9 19:01" "" 738 738 .6715196 613 124 .8317503 .1682497 355 11142 "Used in the analysis" "First" "4th" "Second" "Third" "Do not care" "Do not care" "Panasonic" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 35 "Ibaraki" 09 Feb 08 "2008/2/9 18:49" 09 Feb 08 "2008/2/9 18:53" "" 722 722 .6545784 161 22 .8797814 .1202186 356 11144 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "DK" "4-6 million yen" 36 "Chiba" 08 Feb 08 "2008/2/8 21:41" 08 Feb 08 "2008/2/8 21:54" "" 70 70 .0634633 14 4 .7777778 .2222222 357 11145 "Used in the analysis" "Second" "6th" "Third" "4th" "5th" "First" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Clerical" "10-12 million yen" "Less than 2 million yen" 53 "Tokushima" 12 Feb 08 "2008/2/12 21:21" 12 Feb 08 "2008/2/12 22:42" "" 1190 1190 .9842845 358 11146 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "5th" "No particular brand" "know" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Other" "DK" "Don't want to answer" "Tokyo" 08 Feb 08 "2008/2/8 21:00" 08 Feb 08 "2008/2/8 21:06" "" 1 1 .0009066 0 0 359 11147 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Toshiba" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Elementary/junior high school" "Yes" "Other" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "Less than 2 million yen" 36 "Hokkaido" 09 Feb 08 "2008/2/9 21:38" 09 Feb 08 "2008/2/9 21:46" "" 856 856 .7080231 360 11148 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 55 "Hyogo" 09 Feb 08 "2008/2/9 16:45" 09 Feb 08 "2008/2/9 16:57" "" 696 696 .633303 581 114 .8359712 .1640288 361 11154 "Used in the analysis" "First" "Second" "Do not care" "Third" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Working for your family business" "Manager" "Less than 2 million yen" "Less than 2 million yen" 27 "Iwate" 08 Feb 08 "2008/2/8 21:06" 08 Feb 08 "2008/2/8 21:17" "" 8 8 .0072529 2 0 1 0 362 11160 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "Toshiba" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 31 "Tokyo" 09 Feb 08 "2008/2/9 21:41" 09 Feb 08 "2008/2/9 21:47" "" 801 801 .7288444 664 136 .83 .17 363 11161 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "Do not care" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "4-6 million yen" 48 "Ehime" 09 Feb 08 "2008/2/9 15:40" 09 Feb 08 "2008/2/9 15:47" "" 669 669 .6087352 562 106 .8413174 .1586826 364 11163 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "NEC" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 27 "Chiba" 09 Feb 08 "2008/2/9 12:41" 09 Feb 08 "2008/2/9 12:58" "" 662 662 .54756 365 11169 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "10-12 million yen" 55 "Iwate" 09 Feb 08 "2008/2/9 1:36" 09 Feb 08 "2008/2/9 1:41" "" 335 335 .3037171 85 11 .8854167 .1145833 366 11172 "Used in the analysis" "First" "Second" "4th" "Third" "6th" "5th" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Unemployed" "DK" "Less than 2 million yen" 34 "Hiroshima" 10 Feb 08 "2008/2/10 14:02" 10 Feb 08 "2008/2/10 14:07" "" 974 974 .8056245 367 11178 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 52 "Tokyo" 08 Feb 08 "2008/2/8 21:22" 08 Feb 08 "2008/2/8 21:29" "" 25 25 .022748 22 2 .9166667 .0833333 368 11182 "Used in the analysis" "Third" "Second" "5th" "First" "6th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Employee at a private company" "Other" "Don't want to answer" "Don't want to answer" 37 "Aichi" 09 Feb 08 "2008/2/9 9:14" 09 Feb 08 "2008/2/9 9:30" "" 524 524 .433416 369 11183 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "5th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 37 "Hokkaido" 09 Feb 08 "2008/2/9 17:52" 09 Feb 08 "2008/2/9 17:59" "" 707 707 .6409792 159 21 .8833333 .1166667 370 11184 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 37 "Okinawa" 09 Feb 08 "2008/2/9 0:17" 09 Feb 08 "2008/2/9 0:34" "" 309 309 .2555831 371 11187 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 60 "Saitama" 09 Feb 08 "2008/2/9 2:00" 09 Feb 08 "2008/2/9 2:08" "" 343 343 .3109701 85 11 .8854167 .1145833 372 11193 "Used in the analysis" "First" "6th" "Third" "Second" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 55 "Hokkaido" 08 Feb 08 "2008/2/8 21:46" 08 Feb 08 "2008/2/8 22:08" "" 100 100 .082713 373 11198 "Used in the analysis" "Second" "4th" "5th" "First" "Third" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 58 09 Feb 08 "2008/2/9 18:05" 09 Feb 08 "2008/2/9 18:12" "" 722 722 .6569608 601 120 .8335645 .1664355 374 11207 "Used in the analysis" "4th" "6th" "5th" "First" "Third" "Second" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 37 "Osaka" 08 Feb 08 "2008/2/8 21:25" 08 Feb 08 "2008/2/8 21:27" "" 27 27 .0245678 24 2 .9230769 .0769231 375 11208 "Used in the analysis" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Running own business" "Other" "4-6 million yen" "4-6 million yen" 61 "Tokyo" 09 Feb 08 "2008/2/9 23:35" 09 Feb 08 "2008/2/9 23:44" "" 821 821 .7443336 181 24 .8829268 .1170732 376 11210 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Don't want to answer" "Employee at a private company" "Other" "6-8 million yen" "6-8 million yen" 34 "Aichi" 08 Feb 08 "2008/2/8 22:18" 08 Feb 08 "2008/2/8 22:52" "" 131 131 .1191993 114 16 .8769231 .1230769 377 11211 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 52 "Okinawa" 08 Feb 08 "2008/2/8 21:56" 08 Feb 08 "2008/2/8 22:24" "" 101 101 .0835401 378 11218 "Used in the analysis" "Third" "Second" "6th" "First" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Error answer (3)" "Error answer (3)" "Female" "High school" "Don't want to answer" "Don't want to answer" "4-6 million yen" "Don't want to answer" 22 "Kyoto" 09 Feb 08 "2008/2/9 22:04" 09 Feb 08 "2008/2/9 22:10" "" 810 810 .7370337 671 138 .829419 .170581 379 11219 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "6-8 million yen" 54 "Oita" 10 Feb 08 "2008/2/10 7:33" 10 Feb 08 "2008/2/10 7:44" "" 929 929 .7684036 380 11220 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "Do not care" "Apple" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 28 "Tokyo" 12 Feb 08 "2008/2/12 19:17" 12 Feb 08 "2008/2/12 19:21" "" 1183 1183 .9784946 381 11221 "Used in the analysis" "6th" "4th" "Second" "First" "Third" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 29 "Shizuoka" 11 Feb 08 "2008/2/11 13:08" 11 Feb 08 "2008/2/11 13:13" "" 985 985 .893019 212 29 .8796681 .120332 382 11223 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "Do not care" "Sharp" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 35 "Ishikawa" 08 Feb 08 "2008/2/8 21:03" 08 Feb 08 "2008/2/8 21:08" "" 1 1 .0009099 0 0 383 11227 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 56 "Tokyo" 09 Feb 08 "2008/2/9 1:56" 09 Feb 08 "2008/2/9 2:09" "" 342 342 .3100635 85 11 .8854167 .1145833 384 11229 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 26 "Saitama" 09 Feb 08 "2008/2/9 0:25" 09 Feb 08 "2008/2/9 0:48" "" 325 325 .2688172 385 11230 "Used in the analysis" "Second" "5th" "4th" "First" "Third" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 63 "Shizuoka" 09 Feb 08 "2008/2/9 3:59" 09 Feb 08 "2008/2/9 4:16" "" 387 387 .3521383 324 62 .8393782 .1606218 386 11233 "Used in the analysis" "Third" "First" "Second" "4th" "5th" "6th" "Sony" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 39 "Saitama" 08 Feb 08 "2008/2/8 21:20" 08 Feb 08 "2008/2/8 21:26" "" 20 20 .0181984 18 1 .9473684 .0526316 387 11238 "Used in the analysis" "Third" "6th" "5th" "First" "4th" "Second" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 42 "Chiba" 12 Feb 08 "2008/2/12 14:18" 12 Feb 08 "2008/2/12 14:26" "" 1172 1172 .9693962 388 11249 "Used in the analysis" "First" "4th" "Second" "Third" "Do not care" "Do not care" "Other" "Japanese brand" "know" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Manager" "Don't want to answer" "Don't want to answer" 77 "Fukui" 09 Feb 08 "2008/2/9 8:34" 09 Feb 08 "2008/2/9 8:43" "" 492 492 .4069479 389 11252 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "Do not care" "Sharp" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 58 "Kanagawa" 09 Feb 08 "2008/2/9 0:01" 09 Feb 08 "2008/2/9 0:22" "" 275 275 .2502275 231 43 .8430657 .1569343 390 11257 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "Don't want to answer" "Don't want to answer" 60 "Tokyo" 09 Feb 08 "2008/2/9 11:15" 09 Feb 08 "2008/2/9 11:19" "" 619 619 .5119934 391 11262 "Used in the analysis" "First" "Third" "Second" "5th" "4th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "6-8 million yen" 51 "Osaka" 09 Feb 08 "2008/2/9 13:34" 09 Feb 08 "2008/2/9 13:42" "" 621 621 .56301 146 17 .8957055 .1042945 392 11263 "Used in the analysis" "Second" "4th" "Do not care" "First" "5th" "Third" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 61 "Toyama" 08 Feb 08 "2008/2/8 21:16" 08 Feb 08 "2008/2/8 21:29" "" 35 35 .0289495 393 11265 "Used in the analysis" "4th" "Third" "First" "Second" "Do not care" "Do not care" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "10-12 million yen" "8-10 million yen" 37 "Saitama" 09 Feb 08 "2008/2/9 1:36" 09 Feb 08 "2008/2/9 1:42" "" 349 349 .3175614 290 58 .8333333 .1666667 394 11269 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 59 "Mie" 09 Feb 08 "2008/2/9 16:02" 09 Feb 08 "2008/2/9 16:09" "" 676 676 .6151046 567 108 .84 .16 395 11272 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "DK" "2-4 million yen" 29 "Fukuoka" 09 Feb 08 "2008/2/9 21:02" 09 Feb 08 "2008/2/9 21:27" "" 770 770 .6980961 174 24 .8787879 .1212121 396 11274 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 29 "Saitama" 09 Feb 08 "2008/2/9 21:37" 09 Feb 08 "2008/2/9 21:43" "" 798 798 .7261146 662 135 .8306148 .1693852 397 11275 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Other" "6-8 million yen" "6-8 million yen" 45 "Saitama" 09 Feb 08 "2008/2/9 0:26" 09 Feb 08 "2008/2/9 0:31" "" 320 320 .2646815 398 11279 "Used in the analysis" "Second" "Third" "4th" "5th" "First" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "Don't want to answer" "Don't want to answer" 58 "Hyogo" 10 Feb 08 "2008/2/10 22:58" 10 Feb 08 "2008/2/10 23:02" "" 952 952 .8631006 205 28 .8798283 .1201717 399 11285 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Sharp" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "Don't want to answer" "Homemaker" "8-10 million yen" "Less than 2 million yen" 63 "Tokyo" 09 Feb 08 "2008/2/9 14:13" 09 Feb 08 "2008/2/9 14:32" "" 714 714 .5905707 400 11286 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 46 "Fukushima" 10 Feb 08 "2008/2/10 20:30" 10 Feb 08 "2008/2/10 20:41" "" 1019 1019 .8428453 401 11293 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "Don't want to answer" "Don't want to answer" 41 "Fukui" 08 Feb 08 "2008/2/8 21:53" 08 Feb 08 "2008/2/8 22:39" "" 89 89 .0809827 77 11 .875 .125 402 11295 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Employee at a private company" "Clerical" "12-14 million yen" "8-10 million yen" 65 "Shizuoka" 09 Feb 08 "2008/2/9 2:31" 09 Feb 08 "2008/2/9 2:39" "" 398 398 .3291977 403 11296 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 61 "Yamaguchi" 08 Feb 08 "2008/2/8 21:48" 08 Feb 08 "2008/2/8 22:23" "" 113 113 .1024479 25 5 .8333333 .1666667 404 11305 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 43 "Osaka" 10 Feb 08 "2008/2/10 21:04" 10 Feb 08 "2008/2/10 21:13" "" 1024 1024 .846981 405 11306 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "Don't want to answer" "Less than 2 million yen" 52 "Shizuoka" 08 Feb 08 "2008/2/8 21:24" 08 Feb 08 "2008/2/8 21:35" "" 40 40 .0362647 11 3 .7857143 .2142857 406 11311 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "DK" "Less than 2 million yen" 51 "Hokkaido" 09 Feb 08 "2008/2/9 6:06" 09 Feb 08 "2008/2/9 6:19" "" 428 428 .3540116 407 11312 "Used in the analysis" "4th" "Second" "First" "Third" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Don't want to answer" "No" "Don't want to answer" "DK" "Less than 2 million yen" 20 "Tokyo" 09 Feb 08 "2008/2/9 8:46" 09 Feb 08 "2008/2/9 8:53" "" 435 435 .394379 106 12 .8983051 .1016949 408 11313 "Used in the analysis" "Third" "First" "Second" "4th" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 24 "Yamaguchi" 12 Feb 08 "2008/2/12 17:47" 12 Feb 08 "2008/2/12 17:56" "" 1072 1072 .9718949 229 32 .8773946 .1226054 409 11316 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 34 "Nara" 12 Feb 08 "2008/2/12 9:24" 12 Feb 08 "2008/2/12 9:36" "" 1037 1037 .9401632 222 29 .8844622 .1155379 410 11321 "Used in the analysis" "6th" "First" "Third" "Second" "5th" "4th" "Panasonic" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "DK" "Less than 2 million yen" 25 "Saga" 08 Feb 08 "2008/2/8 21:12" 08 Feb 08 "2008/2/8 21:18" "" 10 10 .0090992 9 0 1 0 411 11322 "Used in the analysis" "First" "6th" "5th" "Third" "4th" "Second" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "2-4 million yen" 47 "Hyogo" 09 Feb 08 "2008/2/9 8:33" 09 Feb 08 "2008/2/9 8:40" "" 455 455 .4140127 379 75 .8348017 .1651982 412 11324 "Used in the analysis" "First" "Second" "Third" "5th" "4th" "Do not care" "Panasonic" "know" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 52 "Osaka" 09 Feb 08 "2008/2/9 16:13" 09 Feb 08 "2008/2/9 16:18" "" 682 682 .6205642 569 112 .835536 .164464 413 11325 "Used in the analysis" "Second" "4th" "5th" "First" "6th" "Third" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 64 "Yamaguchi" 09 Feb 08 "2008/2/9 18:06" 09 Feb 08 "2008/2/9 18:30" "" 805 805 .6658396 414 11326 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Elementary/junior high school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 69 "Aichi" 09 Feb 08 "2008/2/9 11:24" 09 Feb 08 "2008/2/9 11:46" "" 631 631 .521919 415 11327 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 51 "Mie" 09 Feb 08 "2008/2/9 20:49" 09 Feb 08 "2008/2/9 20:57" "" 764 764 .6926564 174 23 .8832487 .1167513 416 11329 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 32 "Nagano" 09 Feb 08 "2008/2/9 11:18" 09 Feb 08 "2008/2/9 11:31" "" 626 626 .5177833 417 11331 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "Do not care" "No particular brand" "Don't know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "6-8 million yen" "4-6 million yen" 45 "Ishikawa" 08 Feb 08 "2008/2/8 21:38" 08 Feb 08 "2008/2/8 22:05" "" 73 73 .0661831 14 4 .7777778 .2222222 418 11333 "Used in the analysis" "Second" "First" "6th" "Third" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Don't know" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 31 "Kanagawa" 09 Feb 08 "2008/2/9 18:30" 09 Feb 08 "2008/2/9 18:36" "" 720 720 .6527652 161 22 .8797814 .1202186 419 11336 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "More than 14 million yen" "More than 14 million yen" 59 "Hyogo" 09 Feb 08 "2008/2/9 3:27" 09 Feb 08 "2008/2/9 3:36" "" 360 360 .3263826 91 11 .8921568 .1078431 420 11337 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "4-6 million yen" 50 "Kanagawa" 08 Feb 08 "2008/2/8 23:21" 09 Feb 08 "2008/2/9 0:00" "" 238 238 .1968569 421 11339 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Public employee" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "Less than 2 million yen" 33 "Gifu" 09 Feb 08 "2008/2/9 11:03" 09 Feb 08 "2008/2/9 11:11" "" 554 554 .5040947 466 87 .8426763 .1573237 422 11341 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "More than 14 million yen" "More than 14 million yen" 66 "Hyogo" 10 Feb 08 "2008/2/10 11:59" 10 Feb 08 "2008/2/10 12:12" "" 882 882 .7996374 194 26 .8818182 .1181818 423 11346 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "know" "Have a next g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 63 "Hokkaido" 09 Feb 08 "2008/2/9 4:00" 09 Feb 08 "2008/2/9 4:07" "" 364 364 .3300091 93 11 .8942308 .1057692 424 11347 "Used in the analysis" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "No" "Homemaker" "DK" "Don't want to answer" 58 "Osaka" 09 Feb 08 "2008/2/9 3:25" 09 Feb 08 "2008/2/9 3:35" "" 359 359 .325476 91 11 .8921568 .1078431 425 11355 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "Panasonic" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 35 "Saga" 12 Feb 08 "2008/2/12 10:23" 12 Feb 08 "2008/2/12 10:31" "" 1157 1157 .9569892 426 11356 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "4-6 million yen" "4-6 million yen" 59 "Kagawa" 12 Feb 08 "2008/2/12 13:37" 12 Feb 08 "2008/2/12 13:45" "" 1057 1057 .9582956 225 31 .8789063 .1210938 427 11357 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 47 "Oita" 09 Feb 08 "2008/2/9 0:35" 09 Feb 08 "2008/2/9 1:05" "" 348 348 .2878412 428 11365 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "Don't want to answer" "Homemaker" "Don't want to answer" "Don't want to answer" 58 "Osaka" 08 Feb 08 "2008/2/8 21:06" 08 Feb 08 "2008/2/8 21:15" "" 11 11 .0090984 429 11366 "Used in the analysis" "Third" "Second" "First" "4th" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 37 "Shizuoka" 11 Feb 08 "2008/2/11 2:05" 11 Feb 08 "2008/2/11 2:13" "" 968 968 .8776065 207 28 .8808511 .1191489 430 11372 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Don't know" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 59 "Tokyo" 09 Feb 08 "2008/2/9 20:09" 09 Feb 08 "2008/2/9 20:15" "" 825 825 .6823821 431 11380 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "Less than 2 million yen" 26 "Toyama" 09 Feb 08 "2008/2/9 8:22" 09 Feb 08 "2008/2/9 8:27" "" 420 420 .3807797 105 12 .8974359 .1025641 432 11383 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 39 "Osaka" 09 Feb 08 "2008/2/9 2:14" 09 Feb 08 "2008/2/9 2:19" "" 345 345 .3127833 85 11 .8854167 .1145833 433 11389 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "12-14 million yen" 50 "Miyagi" 09 Feb 08 "2008/2/9 8:23" 09 Feb 08 "2008/2/9 8:33" "" 483 483 .3995037 434 11392 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Toshiba" "know" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 37 "Shizuoka" 09 Feb 08 "2008/2/9 0:04" 09 Feb 08 "2008/2/9 0:22" "" 294 294 .2431762 435 11399 "Used in the analysis" "Third" "5th" "4th" "Second" "6th" "First" "Other" "Philips" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Running own business" "Clerical" "2-4 million yen" "Less than 2 million yen" 32 08 Feb 08 "2008/2/8 22:32" 08 Feb 08 "2008/2/8 23:33" "" 180 180 .1488834 436 11403 "Used in the analysis" "Third" "5th" "4th" "First" "6th" "Second" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 67 "Saitama" 09 Feb 08 "2008/2/9 15:26" 09 Feb 08 "2008/2/9 15:41" "" 744 744 .6153846 437 11404 "Used in the analysis" "Third" "5th" "6th" "First" "4th" "Second" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 36 "Kagawa" 08 Feb 08 "2008/2/8 22:53" 08 Feb 08 "2008/2/8 23:29" "" 198 198 .1795104 49 6 .8909091 .1090909 438 11406 "Used in the analysis" "4th" "Third" "First" "Second" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "10-12 million yen" "10-12 million yen" 50 "Osaka" 10 Feb 08 "2008/2/10 10:55" 10 Feb 08 "2008/2/10 11:01" "" 952 952 .7874276 439 11407 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 43 "Chiba" 09 Feb 08 "2008/2/9 0:09" 09 Feb 08 "2008/2/9 1:49" "" 316 316 .261373 440 11408 "Used in the analysis" "First" "Second" "6th" "Third" "4th" "5th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 34 "Kanagawa" 11 Feb 08 "2008/2/11 20:40" 11 Feb 08 "2008/2/11 20:45" "" 1006 1006 .9153776 832 173 .8278607 .1721393 441 11409 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 42 "Fukushima" 12 Feb 08 "2008/2/12 9:15" 12 Feb 08 "2008/2/12 9:28" "" 1036 1036 .9392565 221 29 .884 .116 442 11410 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 44 "Oita" 09 Feb 08 "2008/2/9 0:01" 09 Feb 08 "2008/2/9 0:21" "" 259 259 .2348141 64 9 .8767123 .1232877 443 11412 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Toshiba" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "6-8 million yen" "4-6 million yen" 73 "Kanagawa" 10 Feb 08 "2008/2/10 16:05" 10 Feb 08 "2008/2/10 16:16" "" 908 908 .8232094 198 27 .88 .12 444 11414 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 45 "Chiba" 09 Feb 08 "2008/2/9 15:07" 09 Feb 08 "2008/2/9 15:20" "" 732 732 .605459 445 11418 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Apple" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 42 "Osaka" 08 Feb 08 "2008/2/8 21:02" 08 Feb 08 "2008/2/8 21:08" "" 3 3 .0027199 1 0 1 0 446 11423 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 56 "Osaka" 09 Feb 08 "2008/2/9 16:08" 09 Feb 08 "2008/2/9 16:16" "" 761 761 .6294459 447 11437 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Don't want to answer" "Unemployed" "DK" "2-4 million yen" 63 "Hyogo" 08 Feb 08 "2008/2/8 23:30" 09 Feb 08 "2008/2/9 7:15" "2008/2/9 7:09" 391 391 .3544877 100 12 .8928571 .1071429 448 11438 "Used in the analysis" "First" "Second" "Do not care" "Third" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 36 "Yamagata" 08 Feb 08 "2008/2/8 22:44" 08 Feb 08 "2008/2/8 23:21" "" 176 176 .1601456 153 22 .8742857 .1257143 449 11443 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Unemployed" "DK" "DK" 60 "Aichi" 08 Feb 08 "2008/2/8 21:15" 08 Feb 08 "2008/2/8 21:33" "2008/2/8 21:27" 42 42 .038078 11 3 .7857143 .2142857 450 11445 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sony" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 66 "Nara" 08 Feb 08 "2008/2/8 21:43" 08 Feb 08 "2008/2/8 22:16" "" 97 97 .0802316 451 11446 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "DK" "Less than 2 million yen" 60 "Tokyo" 08 Feb 08 "2008/2/8 22:16" 08 Feb 08 "2008/2/8 22:52" "" 159 159 .1441523 39 6 .8666667 .1333333 452 11447 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "6-8 million yen" "6-8 million yen" 68 "Aichi" 09 Feb 08 "2008/2/9 9:55" 09 Feb 08 "2008/2/9 10:09" "" 500 500 .4533091 113 13 .8968254 .1031746 453 11448 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "DK" 36 "Aichi" 10 Feb 08 "2008/2/10 9:04" 10 Feb 08 "2008/2/10 9:17" "" 935 935 .7733664 454 11449 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Other" "4-6 million yen" "Less than 2 million yen" 60 "Miyagi" 09 Feb 08 "2008/2/9 13:35" 09 Feb 08 "2008/2/9 13:47" "" 625 625 .5686988 527 97 .8445513 .1554487 455 11450 "Used in the analysis" "First" "4th" "5th" "Second" "Third" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 37 "Kanagawa" 10 Feb 08 "2008/2/10 10:14" 10 Feb 08 "2008/2/10 10:26" "" 860 860 .7796918 189 25 .8831776 .1168224 456 11455 "Used in the analysis" "6th" "Second" "5th" "First" "Third" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Other" "2-4 million yen" "Less than 2 million yen" 69 "Miyagi" 09 Feb 08 "2008/2/9 15:14" 09 Feb 08 "2008/2/9 15:34" "" 742 742 .6137304 457 11463 "Used in the analysis" "4th" "Third" "Second" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 61 "Kanagawa" 12 Feb 08 "2008/2/12 15:33" 12 Feb 08 "2008/2/12 15:41" "" 1173 1173 .9702233 458 11473 "Used in the analysis" "First" "5th" "Second" "Third" "4th" "6th" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Other" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 65 "Fukuoka" 09 Feb 08 "2008/2/9 0:15" 09 Feb 08 "2008/2/9 0:35" "" 307 307 .2539289 459 11476 "Used in the analysis" "First" "5th" "Third" "Second" "6th" "4th" "No particular brand" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "Less than 2 million yen" 56 "Fukuoka" 11 Feb 08 "2008/2/11 18:55" 11 Feb 08 "2008/2/11 19:00" "" 1102 1102 .9114971 460 11477 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Working for your family business" "Other" "4-6 million yen" "Less than 2 million yen" 30 "Tokushima" 08 Feb 08 "2008/2/8 22:34" 08 Feb 08 "2008/2/8 23:16" "" 174 174 .1439206 461 11478 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "4-6 million yen" "4-6 million yen" 39 "Ehime" 12 Feb 08 "2008/2/12 8:53" 12 Feb 08 "2008/2/12 9:01" "" 1145 1145 .9470637 462 11479 "Used in the analysis" "Second" "5th" "4th" "First" "6th" "Third" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "4-6 million yen" "2-4 million yen" 45 "Shizuoka" 12 Feb 08 "2008/2/12 8:00" 12 Feb 08 "2008/2/12 8:16" "" 1030 1030 .9372156 854 175 .829932 .170068 463 11481 "Used in the analysis" "Second" "Third" "5th" "First" "4th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 24 "Hokkaido" 08 Feb 08 "2008/2/8 21:06" 08 Feb 08 "2008/2/8 21:12" "" 8 8 .0072529 2 0 1 0 464 11483 "Used in the analysis" "First" "Second" "Do not care" "Do not care" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Running own business" "Manager" "Less than 2 million yen" "Less than 2 million yen" 60 "Shizuoka" 10 Feb 08 "2008/2/10 19:15" 10 Feb 08 "2008/2/10 19:23" "" 924 924 .8407643 763 160 .8266522 .1733478 465 11486 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "Do not care" "Sharp" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "Less than 2 million yen" "Less than 2 million yen" 56 "Shiga" 09 Feb 08 "2008/2/9 17:18" 09 Feb 08 "2008/2/9 17:25" "" 701 701 .6355394 159 21 .8833333 .1166667 466 11491 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "6th" "Toshiba" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Elementary/junior high school" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "2-4 million yen" 58 "Osaka" 10 Feb 08 "2008/2/10 14:02" 10 Feb 08 "2008/2/10 14:19" "" 894 894 .8105168 197 27 .8794643 .1205357 467 11500 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "6th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 26 "Chiba" 09 Feb 08 "2008/2/9 13:23" 09 Feb 08 "2008/2/9 13:28" "" 622 622 .565969 524 97 .8438003 .1561997 468 11505 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "6-8 million yen" 66 "Kanagawa" 12 Feb 08 "2008/2/12 12:17" 12 Feb 08 "2008/2/12 12:28" "" 1164 1164 .9627792 469 11507 "Used in the analysis" "5th" "Second" "Third" "First" "Do not care" "4th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "6-8 million yen" "6-8 million yen" 35 "Hokkaido" 08 Feb 08 "2008/2/8 22:36" 09 Feb 08 "2008/2/9 0:58" "2008/2/9 0:56" 180 180 .1631913 45 6 .8823529 .1176471 470 11509 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 34 08 Feb 08 "2008/2/8 21:05" 08 Feb 08 "2008/2/8 21:17" "" 7 7 .0063694 6 0 1 0 471 11510 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Manager" "More than 14 million yen" "8-10 million yen" 37 "Aichi" 09 Feb 08 "2008/2/9 0:11" 09 Feb 08 "2008/2/9 0:32" "" 292 292 .2656961 244 47 .838488 .161512 472 11513 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 51 "Hyogo" 10 Feb 08 "2008/2/10 16:26" 10 Feb 08 "2008/2/10 16:38" "" 992 992 .8205128 473 11515 "Used in the analysis" "Second" "6th" "5th" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 67 "Saitama" 10 Feb 08 "2008/2/10 15:08" 10 Feb 08 "2008/2/10 15:21" "" 900 900 .8189263 741 158 .8242491 .1757508 474 11526 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 43 "Kumamoto" 11 Feb 08 "2008/2/11 13:18" 11 Feb 08 "2008/2/11 13:29" "" 978 978 .8898999 808 169 .8270215 .1729785 475 11531 "Used in the analysis" "First" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 61 "Osaka" 10 Feb 08 "2008/2/10 16:02" 10 Feb 08 "2008/2/10 16:12" "" 907 907 .8252957 748 158 .8256071 .1743929 476 11536 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 39 "Osaka" 08 Feb 08 "2008/2/8 23:12" 08 Feb 08 "2008/2/8 23:47" "" 224 224 .1852771 477 11539 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 60 "Hyogo" 13 Feb 08 "2008/2/13 7:34" 13 Feb 08 "2008/2/13 7:39" "" 1199 1199 .9917287 478 11542 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "Don't want to answer" "Don't want to answer" 48 "Tokyo" 09 Feb 08 "2008/2/9 13:29" 09 Feb 08 "2008/2/9 13:32" "" 691 691 .5715467 479 11544 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "8-10 million yen" "6-8 million yen" 55 "Chiba" 09 Feb 08 "2008/2/9 20:53" 09 Feb 08 "2008/2/9 21:02" "" 766 766 .6944696 174 23 .8832487 .1167513 480 11546 "Used in the analysis" "First" "4th" "5th" "Second" "6th" "Third" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 52 "Fukuoka" 09 Feb 08 "2008/2/9 0:29" 09 Feb 08 "2008/2/9 0:36" "" 326 326 .2696443 481 11552 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "6th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "8-10 million yen" 40 "Tokyo" 09 Feb 08 "2008/2/9 17:50" 09 Feb 08 "2008/2/9 17:54" "" 798 798 .6600496 482 11553 "Used in the analysis" "First" "Third" "5th" "Second" "Do not care" "4th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 30 "Niigata" 09 Feb 08 "2008/2/9 15:03" 09 Feb 08 "2008/2/9 15:15" "" 652 652 .5911151 150 20 .8823529 .1176471 483 11554 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Toshiba" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "Less than 2 million yen" 37 "Miyagi" 10 Feb 08 "2008/2/10 11:29" 10 Feb 08 "2008/2/10 11:34" "" 958 958 .7923904 484 11563 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 40 "Fukuoka" 09 Feb 08 "2008/2/9 1:15" 09 Feb 08 "2008/2/9 1:21" "" 324 324 .2937443 83 9 .9021739 .0978261 485 11564 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "5th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Other" "12-14 million yen" "4-6 million yen" 45 "Kanagawa" 09 Feb 08 "2008/2/9 12:02" 09 Feb 08 "2008/2/9 12:11" "" 575 575 .5213055 136 16 .8947368 .1052632 486 11566 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "8-10 million yen" "2-4 million yen" 60 "Fukui" 09 Feb 08 "2008/2/9 9:45" 09 Feb 08 "2008/2/9 10:11" "" 560 560 .4631927 487 11571 "Used in the analysis" "Second" "5th" "Do not care" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 60 "Toyama" 08 Feb 08 "2008/2/8 21:56" 09 Feb 08 "2008/2/9 9:04" "2008/2/9 8:57" 120 120 .1091902 105 14 .8823529 .1176471 488 11573 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 28 "Gifu" 09 Feb 08 "2008/2/9 12:35" 09 Feb 08 "2008/2/9 12:46" "" 605 605 .5505005 510 94 .8443708 .1556291 489 11577 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 39 "Chiba" 09 Feb 08 "2008/2/9 16:09" 09 Feb 08 "2008/2/9 16:18" "" 680 680 .6187443 569 110 .8379971 .162003 490 11579 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "Toshiba" "Heard about it, but don't know well" "Have neither rec." 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 25 "Aichi" 09 Feb 08 "2008/2/9 18:50" 09 Feb 08 "2008/2/9 18:55" "" 723 723 .655485 161 22 .8797814 .1202186 491 11582 "Used in the analysis" "4th" "Third" "5th" "First" "Do not care" "Second" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "No" "Employee at a private company" "Clerical" "8-10 million yen" "2-4 million yen" 44 "Oita" 08 Feb 08 "2008/2/8 23:51" 09 Feb 08 "2008/2/9 0:19" "" 253 253 .2293744 63 9 .875 .125 492 11585 "Used in the analysis" "First" "6th" "5th" "Second" "Third" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "6-8 million yen" "2-4 million yen" 52 "Miyagi" 09 Feb 08 "2008/2/9 9:39" 09 Feb 08 "2008/2/9 9:48" "" 480 480 .4351768 112 13 .896 .104 493 11592 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "DK" "Less than 2 million yen" 27 "Tokyo" 09 Feb 08 "2008/2/9 18:08" 09 Feb 08 "2008/2/9 18:16" "" 724 724 .6587807 603 120 .8340249 .1659751 494 11593 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "No particular brand" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Running own business" "Sales, service and manual labor" "8-10 million yen" "4-6 million yen" 28 "Nagano" 09 Feb 08 "2008/2/9 18:30" 09 Feb 08 "2008/2/9 18:35" "" 731 731 .6651502 608 122 .8328767 .1671233 495 11597 "Used in the analysis" "First" "6th" "5th" "4th" "Second" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 64 "Shiga" 08 Feb 08 "2008/2/8 22:19" 08 Feb 08 "2008/2/8 23:15" "" 157 157 .1423391 39 6 .8666667 .1333333 496 11599 "Used in the analysis" "Second" "First" "4th" "Third" "6th" "5th" "Apple" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "Less than 2 million yen" 24 "Aichi" 08 Feb 08 "2008/2/8 23:59" 09 Feb 08 "2008/2/9 0:19" "" 259 259 .2348141 64 9 .8767123 .1232877 497 11600 "Used in the analysis" "First" "4th" "5th" "Second" "Do not care" "Third" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "2-4 million yen" "Less than 2 million yen" 22 "Okinawa" 10 Feb 08 "2008/2/10 16:14" 10 Feb 08 "2008/2/10 16:20" "" 909 909 .8241161 198 27 .88 .12 498 11602 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Running own business" "Clerical" "6-8 million yen" "2-4 million yen" 31 "Tokyo" 10 Feb 08 "2008/2/10 5:48" 10 Feb 08 "2008/2/10 5:57" "" 927 927 .7667494 499 11603 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 65 "Hyogo" 10 Feb 08 "2008/2/10 16:25" 10 Feb 08 "2008/2/10 16:41" "" 913 913 .8277425 200 27 .8810573 .1189427 500 11610 "Used in the analysis" "First" "4th" "Second" "Third" "6th" "5th" "Toshiba" "know" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 58 "Tokyo" 08 Feb 08 "2008/2/8 21:07" 08 Feb 08 "2008/2/8 21:15" "" 10 10 .0082713 501 11611 "Used in the analysis" "4th" "Second" "Third" "First" "Do not care" "Do not care" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "DK" "6-8 million yen" 45 "Kyoto" 12 Feb 08 "2008/2/12 0:44" 12 Feb 08 "2008/2/12 0:54" "" 1028 1028 .9320036 218 29 .8825911 .1174089 502 11615 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 31 "Miyagi" 12 Feb 08 "2008/2/12 21:22" 12 Feb 08 "2008/2/12 21:33" "" 1080 1080 .9791478 232 32 .8787879 .1212121 503 11616 "Used in the analysis" "First" "Third" "5th" "Second" "4th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "More than 14 million yen" "More than 14 million yen" 64 "Hiroshima" 11 Feb 08 "2008/2/11 14:14" 11 Feb 08 "2008/2/11 14:24" "" 990 990 .8975521 214 29 .8806584 .1193416 504 11623 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 39 "Miyazaki" 08 Feb 08 "2008/2/8 21:24" 08 Feb 08 "2008/2/8 21:33" "" 29 29 .0263876 26 2 .9285714 .0714286 505 11630 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 60 "Aichi" 08 Feb 08 "2008/2/8 22:59" 08 Feb 08 "2008/2/8 23:27" "" 201 201 .1662531 506 11631 "Used in the analysis" "First" "Third" "5th" "Second" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 31 "Gifu" 13 Feb 08 "2008/2/13 11:41" 13 Feb 08 "2008/2/13 11:45" "" 1208 1208 .9991729 507 11636 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "8-10 million yen" "Less than 2 million yen" 31 "Hyogo" 12 Feb 08 "2008/2/12 21:56" 12 Feb 08 "2008/2/12 22:01" "" 1082 1082 .980961 232 32 .8787879 .1212121 508 11640 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 55 "Yamagata" 09 Feb 08 "2008/2/9 8:46" 09 Feb 08 "2008/2/9 8:54" "" 432 432 .3916591 106 12 .8983051 .1016949 509 11644 "Used in the analysis" "First" "4th" "Second" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Homemaker" "8-10 million yen" "Less than 2 million yen" 41 "Aichi" 09 Feb 08 "2008/2/9 21:03" 09 Feb 08 "2008/2/9 21:13" "2008/2/9 21:08" 841 841 .6956162 510 11646 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 60 "Osaka" 08 Feb 08 "2008/2/8 21:17" 08 Feb 08 "2008/2/8 21:27" "2008/2/8 21:27" 32 32 .0290118 9 3 .75 .25 511 11652 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 64 "Kanagawa" 08 Feb 08 "2008/2/8 21:18" 08 Feb 08 "2008/2/8 21:25" "" 32 32 .0264682 512 11653 "Used in the analysis" "First" "4th" "Do not care" "Second" "Do not care" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Other" "6-8 million yen" "Less than 2 million yen" 65 "Shiga" 10 Feb 08 "2008/2/10 11:34" 10 Feb 08 "2008/2/10 11:52" "" 874 874 .7923844 191 26 .8801844 .1198157 513 11656 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "Toshiba" "know" "Have neither rec." 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 39 "Tokyo" 08 Feb 08 "2008/2/8 22:46" 08 Feb 08 "2008/2/8 23:05" "" 180 180 .1631913 45 6 .8823529 .1176471 514 11660 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "6th" "No particular brand" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "Less than 2 million yen" 25 "Tokyo" 08 Feb 08 "2008/2/8 22:48" 08 Feb 08 "2008/2/8 23:18" "" 193 193 .1596361 515 11668 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 33 "Osaka" 09 Feb 08 "2008/2/9 9:49" 09 Feb 08 "2008/2/9 10:03" "" 505 505 .4595087 421 83 .8353174 .1646825 516 11671 "Used in the analysis" "First" "Do not care" "Third" "Second" "Do not care" "Do not care" "Toshiba" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "8-10 million yen" 45 "Kyoto" 10 Feb 08 "2008/2/10 1:10" 10 Feb 08 "2008/2/10 1:15" "" 847 847 .7707006 704 142 .8321513 .1678487 517 11673 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Unemployed" "8-10 million yen" "4-6 million yen" 69 "Kanagawa" 08 Feb 08 "2008/2/8 21:09" 08 Feb 08 "2008/2/8 21:19" "" 22 22 .0181969 518 11674 "Used in the analysis" "5th" "Third" "4th" "First" "6th" "Second" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Don't want to answer" "Don't want to answer" "Don't want to answer" "DK" "Don't want to answer" 49 "Kanagawa" 11 Feb 08 "2008/2/11 0:24" 11 Feb 08 "2008/2/11 0:30" "" 1048 1048 .8668321 519 11687 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Running own business" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 47 "Nagano" 09 Feb 08 "2008/2/9 19:16" 09 Feb 08 "2008/2/9 19:29" "" 733 733 .6645512 164 22 .8817204 .1182796 520 11688 "Used in the analysis" "First" "6th" "Third" "Second" "5th" "4th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 58 "Gifu" 11 Feb 08 "2008/2/11 21:44" 11 Feb 08 "2008/2/11 21:59" "" 1120 1120 .9263855 521 11691 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "5th" "Pioneer" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "2-4 million yen" 26 "Kagawa" 08 Feb 08 "2008/2/8 21:33" 08 Feb 08 "2008/2/8 21:42" "" 43 43 .0391265 36 6 .8571429 .1428571 522 11693 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 58 "Miyazaki" 09 Feb 08 "2008/2/9 22:22" 09 Feb 08 "2008/2/9 22:33" "" 883 883 .7303557 523 11695 "Used in the analysis" "First" "5th" "6th" "4th" "Second" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 43 "Tokyo" 09 Feb 08 "2008/2/9 17:14" 09 Feb 08 "2008/2/9 17:25" "" 783 783 .6476427 524 11698 "Used in the analysis" "Second" "5th" "Third" "First" "6th" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Elementary/junior high school" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 30 "Aichi" 09 Feb 08 "2008/2/9 11:28" 09 Feb 08 "2008/2/9 11:35" "" 630 630 .5210918 525 11700 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Don't want to answer" "Less than 2 million yen" "Less than 2 million yen" 38 "Tokyo" 09 Feb 08 "2008/2/9 1:12" 09 Feb 08 "2008/2/9 1:26" "" 325 325 .2946509 84 9 .9032258 .0967742 526 11704 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Student" "8-10 million yen" "Less than 2 million yen" 21 08 Feb 08 "2008/2/8 21:49" 08 Feb 08 "2008/2/8 22:20" "" 94 94 .0777502 527 11705 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Other" "4-6 million yen" "Less than 2 million yen" 61 "Saitama" 08 Feb 08 "2008/2/8 22:16" 12 Feb 08 "2008/2/12 16:42" "2008/2/12 16:37" 146 146 .1323663 37 6 .8604651 .1395349 528 11713 "Used in the analysis" "First" "Second" "Do not care" "Third" "Do not care" "Do not care" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 30 "Saitama" 09 Feb 08 "2008/2/9 7:17" 09 Feb 08 "2008/2/9 7:23" "" 411 411 .3739763 344 66 .8390244 .1609756 529 11714 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "2-4 million yen" "2-4 million yen" 28 "Aichi" 09 Feb 08 "2008/2/9 19:13" 09 Feb 08 "2008/2/9 19:18" "" 745 745 .677889 618 126 .8306451 .1693548 530 11715 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 31 "Chiba" 12 Feb 08 "2008/2/12 11:13" 12 Feb 08 "2008/2/12 11:23" "" 1049 1049 .9545041 868 180 .8282443 .1717557 531 11718 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have both recs." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "6-8 million yen" "2-4 million yen" 63 "Hokkaido" 09 Feb 08 "2008/2/9 9:21" 09 Feb 08 "2008/2/9 9:35" "" 486 486 .4422202 403 82 .8309278 .1690722 532 11719 "Used in the analysis" "Second" "4th" "5th" "First" "6th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "6-8 million yen" 29 "Saitama" 09 Feb 08 "2008/2/9 18:20" 09 Feb 08 "2008/2/9 18:28" "" 807 807 .6674938 533 11721 "Used in the analysis" "Third" "First" "4th" "Second" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "More than 14 million yen" "4-6 million yen" 46 "Chiba" 11 Feb 08 "2008/2/11 16:39" 11 Feb 08 "2008/2/11 16:43" "" 992 992 .9026387 820 171 .827447 .172553 534 11722 "Used in the analysis" "Second" "6th" "Third" "First" "4th" "5th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "2-4 million yen" 65 "Kumamoto" 08 Feb 08 "2008/2/8 21:16" 08 Feb 08 "2008/2/8 21:33" "" 39 39 .0322581 535 11734 "Used in the analysis" "Third" "4th" "5th" "First" "Do not care" "Second" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Student" "Less than 2 million yen" "Less than 2 million yen" 26 "Fukuoka" 08 Feb 08 "2008/2/8 21:48" 08 Feb 08 "2008/2/8 22:51" "" 86 86 .078253 75 10 .8823529 .1176471 536 11737 "Used in the analysis" "First" "Third" "Do not care" "Second" "4th" "Do not care" "Panasonic" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Error answer (3)" "Error answer (3)" "Male" "University (undergrad)" "No" "Working for your family business" "Clerical" "2-4 million yen" "Less than 2 million yen" 50 "Ishikawa" 08 Feb 08 "2008/2/8 21:37" 08 Feb 08 "2008/2/8 21:52" "" 69 69 .0625567 14 4 .7777778 .2222222 537 11740 "Used in the analysis" "4th" "Third" "First" "Second" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 62 "Mie" 08 Feb 08 "2008/2/8 22:41" 08 Feb 08 "2008/2/8 23:05" "" 181 181 .1640979 45 6 .8823529 .1176471 538 11743 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Running own business" "Sales, service and manual labor" "12-14 million yen" "12-14 million yen" 63 "Yamaguchi" 08 Feb 08 "2008/2/8 21:50" 08 Feb 08 "2008/2/8 23:04" "2008/2/8 22:38" 168 168 .1528662 146 21 .8742515 .1257485 539 11745 "Used in the analysis" "First" "5th" "Third" "Second" "4th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Graduate school" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 63 "Tokyo" 11 Feb 08 "2008/2/11 20:14" 11 Feb 08 "2008/2/11 20:25" "" 1106 1106 .9148057 540 11748 "Used in the analysis" "Third" "Second" "First" "4th" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "10-12 million yen" "4-6 million yen" 28 "Aichi" 09 Feb 08 "2008/2/9 21:31" 09 Feb 08 "2008/2/9 21:39" "" 849 849 .7022333 541 11750 "Used in the analysis" "First" "4th" "Second" "Third" "6th" "5th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 62 "Kanagawa" 09 Feb 08 "2008/2/9 10:14" 09 Feb 08 "2008/2/9 10:22" "" 523 523 .4758872 437 85 .8371648 .1628353 542 11752 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "6-8 million yen" 59 "Tokyo" 11 Feb 08 "2008/2/11 12:41" 11 Feb 08 "2008/2/11 12:48" "" 977 977 .88899 807 169 .8268443 .1731557 543 11753 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "6-8 million yen" 56 "Tokyo" 09 Feb 08 "2008/2/9 23:54" 10 Feb 08 "2008/2/10 0:14" "" 827 827 .7497733 182 24 .8834952 .1165049 544 11754 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "10-12 million yen" "Less than 2 million yen" 44 "Kanagawa" 09 Feb 08 "2008/2/9 12:04" 09 Feb 08 "2008/2/9 12:10" "" 592 592 .5386715 499 92 .8443316 .1556684 545 11755 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 34 "Hiroshima" 09 Feb 08 "2008/2/9 16:38" 09 Feb 08 "2008/2/9 16:46" "" 768 768 .6352357 546 11757 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "6th" "Panasonic" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 44 "Miyazaki" 11 Feb 08 "2008/2/11 21:42" 11 Feb 08 "2008/2/11 21:52" "" 1119 1119 .9255583 547 11762 "Used in the analysis" "Third" "5th" "4th" "First" "Second" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "2-4 million yen" "Less than 2 million yen" 40 "Osaka" 08 Feb 08 "2008/2/8 23:02" 09 Feb 08 "2008/2/9 0:26" "" 206 206 .1703888 548 11767 "Used in the analysis" "Do not care" "Do not care" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 61 "Yamagata" 09 Feb 08 "2008/2/9 8:05" 09 Feb 08 "2008/2/9 8:18" "" 411 411 .3726201 103 12 .8956522 .1043478 549 11771 "Used in the analysis" "First" "5th" "4th" "Second" "6th" "Third" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "Don't want to answer" "2-4 million yen" 25 "Tokyo" 09 Feb 08 "2008/2/9 20:59" 09 Feb 08 "2008/2/9 21:11" "" 841 841 .6956162 550 11772 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 63 "Saitama" 09 Feb 08 "2008/2/9 18:10" 09 Feb 08 "2008/2/9 18:16" "" 725 725 .6596906 604 120 .8342541 .1657459 551 11781 "Used in the analysis" "4th" "Third" "Second" "First" "6th" "Do not care" "Other" "FUJITSU" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "4-6 million yen" 60 "Hokkaido" 09 Feb 08 "2008/2/9 7:41" 09 Feb 08 "2008/2/9 7:54" "" 456 456 .3771712 552 11787 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "8-10 million yen" 38 "Kanagawa" 11 Feb 08 "2008/2/11 23:22" 11 Feb 08 "2008/2/11 23:26" "" 1128 1128 .9330025 553 11788 "Used in the analysis" "Second" "Third" "5th" "First" "4th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 62 "Aichi" 09 Feb 08 "2008/2/9 17:24" 09 Feb 08 "2008/2/9 17:57" "" 798 798 .6600496 554 11789 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 34 "Ehime" 09 Feb 08 "2008/2/9 20:09" 09 Feb 08 "2008/2/9 20:15" "" 749 749 .6790571 171 23 .8814433 .1185567 555 11796 "Used in the analysis" "Third" "5th" "6th" "First" "Second" "4th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "4-6 million yen" 37 "Mie" 11 Feb 08 "2008/2/11 16:12" 11 Feb 08 "2008/2/11 16:18" "" 997 997 .9038985 214 29 .8806584 .1193416 556 11800 "Used in the analysis" "4th" "Second" "First" "Third" "6th" "5th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 25 "Hiroshima" 12 Feb 08 "2008/2/12 1:08" 12 Feb 08 "2008/2/12 1:11" "" 1132 1132 .936311 557 11806 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 44 "Aichi" 09 Feb 08 "2008/2/9 13:51" 09 Feb 08 "2008/2/9 13:59" "" 631 631 .5741583 531 99 .8428571 .1571429 558 11807 "Used in the analysis" "Third" "5th" "First" "Second" "6th" "Do not care" "No particular brand" "know" "Have both recs." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "12-14 million yen" "Less than 2 million yen" 49 "Tokyo" 09 Feb 08 "2008/2/9 13:08" 09 Feb 08 "2008/2/9 13:19" "" 608 608 .5512239 144 16 .9 .1 559 11809 "Used in the analysis" "Second" "4th" "First" "Third" "5th" "6th" "Sharp" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 66 "Osaka" 09 Feb 08 "2008/2/9 8:42" 09 Feb 08 "2008/2/9 8:59" "" 495 495 .4094293 560 11811 "Used in the analysis" "Second" "First" "4th" "Third" "6th" "5th" "Panasonic" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Public employee" "Manager" "8-10 million yen" "6-8 million yen" 60 "Hyogo" 08 Feb 08 "2008/2/8 21:48" 08 Feb 08 "2008/2/8 22:15" "" 95 95 .0861287 21 4 .84 .16 561 11812 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Other" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 51 "Tokyo" 09 Feb 08 "2008/2/9 18:55" 09 Feb 08 "2008/2/9 19:07" "" 742 742 .6751592 615 126 .8299595 .1700405 562 11821 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Other" "DK" "DK" 54 "Tokyo" 08 Feb 08 "2008/2/8 21:47" 08 Feb 08 "2008/2/8 22:13" "" 106 106 .0964513 91 14 .8666667 .1333333 563 11825 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "2-4 million yen" "2-4 million yen" 49 "Aichi" 08 Feb 08 "2008/2/8 23:12" 09 Feb 08 "2008/2/9 0:00" "" 227 227 .2058024 55 8 .8730159 .1269841 564 11827 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "10-12 million yen" "8-10 million yen" 50 "Saitama" 09 Feb 08 "2008/2/9 8:59" 09 Feb 08 "2008/2/9 9:05" "" 506 506 .4185277 565 11829 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "Less than 2 million yen" "Less than 2 million yen" 56 "Osaka" 09 Feb 08 "2008/2/9 9:17" 09 Feb 08 "2008/2/9 9:23" "" 483 483 .4394904 401 81 .8319502 .1680498 566 11838 "Used in the analysis" "First" "5th" "Second" "Third" "Do not care" "4th" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Less than 2 million yen" "Less than 2 million yen" 63 "Mie" 08 Feb 08 "2008/2/8 22:17" 08 Feb 08 "2008/2/8 22:36" "" 137 137 .1242067 33 5 .8684211 .131579 567 11841 "Used in the analysis" "Second" "5th" "6th" "First" "4th" "Third" "Apple" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Graduate school" "No" "Don't want to answer" "Don't want to answer" "Don't want to answer" 31 09 Feb 08 "2008/2/9 1:36" 09 Feb 08 "2008/2/9 1:43" "" 381 381 .3151365 568 11845 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "Other" "Nikon" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "6-8 million yen" 67 "Chiba" 09 Feb 08 "2008/2/9 17:31" 09 Feb 08 "2008/2/9 17:47" "" 714 714 .6496815 595 118 .8345021 .1654979 569 11847 "Used in the analysis" "First" "6th" "Third" "Second" "5th" "4th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 60 "Kyoto" 11 Feb 08 "2008/2/11 17:48" 11 Feb 08 "2008/2/11 18:03" "" 1007 1007 .9129646 215 29 .8811476 .1188525 570 11852 "Used in the analysis" "Third" "Second" "5th" "First" "6th" "4th" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 62 "Kanagawa" 09 Feb 08 "2008/2/9 20:30" 09 Feb 08 "2008/2/9 20:46" "" 776 776 .7060965 644 131 .8309677 .1690323 571 11857 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "10-12 million yen" "2-4 million yen" 27 "Gifu" 08 Feb 08 "2008/2/8 23:50" 09 Feb 08 "2008/2/9 0:36" "" 254 254 .2302811 63 9 .875 .125 572 11858 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "Sharp" "know" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 51 "Saitama" 09 Feb 08 "2008/2/9 17:15" 09 Feb 08 "2008/2/9 17:26" "" 702 702 .6364461 159 21 .8833333 .1166667 573 11859 "Used in the analysis" "4th" "5th" "Third" "First" "6th" "Second" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "6-8 million yen" "4-6 million yen" 32 "Shizuoka" 09 Feb 08 "2008/2/9 4:48" 09 Feb 08 "2008/2/9 4:57" "" 419 419 .3465674 574 11860 "Used in the analysis" "First" "Third" "6th" "Second" "4th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "2-4 million yen" 32 "Aichi" 09 Feb 08 "2008/2/9 0:39" 09 Feb 08 "2008/2/9 0:55" "" 302 302 .2737987 79 9 .8977273 .1022727 575 11867 "Used in the analysis" "First" "6th" "Second" "Third" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "8-10 million yen" "2-4 million yen" 60 "Yamagata" 09 Feb 08 "2008/2/9 0:12" 09 Feb 08 "2008/2/9 0:40" "" 312 312 .2580645 576 11871 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 53 "Kanagawa" 09 Feb 08 "2008/2/9 9:25" 09 Feb 08 "2008/2/9 9:35" "" 491 491 .4467698 407 83 .8306122 .1693878 577 11872 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "8-10 million yen" "4-6 million yen" 37 "Hyogo" 10 Feb 08 "2008/2/10 0:11" 10 Feb 08 "2008/2/10 0:16" "" 829 829 .7515866 184 24 .8846154 .1153846 578 11873 "Used in the analysis" "Second" "6th" "5th" "First" "Third" "4th" "Other" "io data" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "More than 14 million yen" "More than 14 million yen" 61 "Tokyo" 09 Feb 08 "2008/2/9 10:41" 09 Feb 08 "2008/2/9 10:53" "" 602 602 .4979322 579 11874 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Homemaker" "10-12 million yen" "8-10 million yen" 55 "Tokyo" 11 Feb 08 "2008/2/11 23:30" 11 Feb 08 "2008/2/11 23:42" "" 1129 1129 .9338296 580 11875 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Apple" "know" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Student" "8-10 million yen" "Less than 2 million yen" 20 "Hyogo" 13 Feb 08 "2008/2/13 4:00" 13 Feb 08 "2008/2/13 4:08" "" 1095 1095 .9927471 235 33 .8768657 .1231343 581 11876 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 42 "Tokyo" 08 Feb 08 "2008/2/8 23:43" 09 Feb 08 "2008/2/9 0:17" "" 269 269 .2224979 582 11878 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "More than 14 million yen" "More than 14 million yen" 66 "Kyoto" 08 Feb 08 "2008/2/8 23:13" 08 Feb 08 "2008/2/8 23:40" "" 228 228 .1885856 583 11881 "Used in the analysis" "Second" "6th" "5th" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 65 "Saitama" 08 Feb 08 "2008/2/8 23:42" 09 Feb 08 "2008/2/9 20:25" "2008/2/9 20:18" 763 763 .6942675 631 131 .828084 .171916 584 11883 "Used in the analysis" "First" "5th" "4th" "Second" "6th" "Third" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "4-6 million yen" 60 "Yamaguchi" 09 Feb 08 "2008/2/9 8:27" 09 Feb 08 "2008/2/9 8:38" "" 453 453 .4121929 377 75 .8340708 .1659292 585 11884 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 37 "Saitama" 09 Feb 08 "2008/2/9 11:06" 09 Feb 08 "2008/2/9 11:14" "" 546 546 .4950136 126 15 .893617 .106383 586 11889 "Used in the analysis" "Third" "Second" "First" "4th" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 36 "Aichi" 08 Feb 08 "2008/2/8 21:45" 11 Feb 08 "2008/2/11 19:40" "2008/2/11 19:33" 1012 1012 .9174978 215 29 .8811476 .1188525 587 11895 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Public employee" "Clerical" "2-4 million yen" "2-4 million yen" 61 "Aichi" 09 Feb 08 "2008/2/9 7:51" 09 Feb 08 "2008/2/9 8:01" "" 430 430 .3912648 361 68 .8414918 .1585082 588 11896 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 52 "Kagawa" 09 Feb 08 "2008/2/9 9:38" 09 Feb 08 "2008/2/9 9:48" "" 543 543 .4491315 589 11897 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "8-10 million yen" "2-4 million yen" 34 "Tokyo" 08 Feb 08 "2008/2/8 22:31" 08 Feb 08 "2008/2/8 22:56" "" 163 163 .1477788 40 6 .8695652 .1304348 590 11899 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "6-8 million yen" "6-8 million yen" 52 "Hokkaido" 09 Feb 08 "2008/2/9 11:59" 09 Feb 08 "2008/2/9 12:05" "" 590 590 .5368517 497 92 .843803 .1561969 591 11901 "Used in the analysis" "Second" "4th" "5th" "First" "Third" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 52 "Osaka" 08 Feb 08 "2008/2/8 21:32" 08 Feb 08 "2008/2/8 22:07" "" 81 81 .0734361 16 4 .8 .2 592 11905 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Student" "12-14 million yen" "Less than 2 million yen" 52 "Tokyo" 10 Feb 08 "2008/2/10 11:22" 10 Feb 08 "2008/2/10 11:31" "" 879 879 .799818 729 149 .8302961 .1697039 593 11908 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Other" "FUJITSU" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 57 "Hyogo" 08 Feb 08 "2008/2/8 22:18" 09 Feb 08 "2008/2/9 19:09" "2008/2/9 19:05" 743 743 .6760691 616 126 .8301887 .1698113 594 11910 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Clerical" "6-8 million yen" "Less than 2 million yen" 48 "Hokkaido" 08 Feb 08 "2008/2/8 21:03" 08 Feb 08 "2008/2/8 21:10" "" 3 3 .0024814 595 11912 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 55 "Kanagawa" 09 Feb 08 "2008/2/9 19:15" 09 Feb 08 "2008/2/9 19:21" "" 729 729 .6609247 163 22 .8810811 .1189189 596 11916 "Used in the analysis" "Second" "4th" "5th" "First" "Third" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 65 "Chiba" 09 Feb 08 "2008/2/9 4:33" 09 Feb 08 "2008/2/9 4:50" "" 418 418 .3457403 597 11920 "Used in the analysis" "4th" "5th" "Second" "First" "Third" "6th" "Apple" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "DK" "Less than 2 million yen" 32 "Tokyo" 09 Feb 08 "2008/2/9 16:33" 09 Feb 08 "2008/2/9 16:45" "" 689 689 .6269336 575 113 .8357558 .1642442 598 11922 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 33 "Osaka" 08 Feb 08 "2008/2/8 22:12" 08 Feb 08 "2008/2/8 22:41" "" 126 126 .1146497 110 15 .88 .12 599 11923 "Used in the analysis" "Second" "5th" "4th" "Third" "First" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 50 "Kanagawa" 08 Feb 08 "2008/2/8 21:49" 08 Feb 08 "2008/2/8 22:29" "" 100 100 .0906618 24 4 .8571429 .1428571 600 11925 "Used in the analysis" "First" "Do not care" "5th" "4th" "Second" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Clerical" "4-6 million yen" "2-4 million yen" 41 "Chiba" 12 Feb 08 "2008/2/12 17:04" 12 Feb 08 "2008/2/12 17:14" "" 1071 1071 .9745223 888 182 .8299065 .1700935 601 11930 "Used in the analysis" "4th" "6th" "5th" "First" "Third" "Second" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "8-10 million yen" 61 "Tokyo" 08 Feb 08 "2008/2/8 22:30" 09 Feb 08 "2008/2/9 15:26" "2008/2/9 15:17" 736 736 .6087676 602 11931 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Other" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 24 "Hokkaido" 08 Feb 08 "2008/2/8 21:06" 08 Feb 08 "2008/2/8 21:23" "" 23 23 .0208522 7 2 .7777778 .2222222 603 11932 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Other" "Other" "2-4 million yen" "2-4 million yen" 55 "Fukuoka" 09 Feb 08 "2008/2/9 14:18" 09 Feb 08 "2008/2/9 14:33" "" 638 638 .5784225 148 19 .8862275 .1137725 604 11936 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 59 "Fukuoka" 09 Feb 08 "2008/2/9 0:42" 09 Feb 08 "2008/2/9 0:58" "" 315 315 .2866242 260 54 .8280255 .1719745 605 11945 "Used in the analysis" "4th" "Second" "First" "Third" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "6-8 million yen" 64 "Shizuoka" 08 Feb 08 "2008/2/8 23:24" 08 Feb 08 "2008/2/8 23:47" "" 237 237 .1960298 606 11948 "Used in the analysis" "First" "Do not care" "Third" "Second" "4th" "5th" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 59 "Aichi" 09 Feb 08 "2008/2/9 2:50" 09 Feb 08 "2008/2/9 2:58" "" 350 350 .3173164 88 11 .8888889 .1111111 607 11951 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 61 "Hokkaido" 08 Feb 08 "2008/2/8 22:37" 09 Feb 08 "2008/2/9 9:05" "2008/2/9 9:00" 505 505 .4177006 608 11953 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 33 "Aichi" 09 Feb 08 "2008/2/9 2:57" 09 Feb 08 "2008/2/9 3:05" "" 43 43 .0355666 609 11958 "Used in the analysis" "Second" "Do not care" "Third" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Student" "Don't want to answer" "Don't want to answer" 60 "Hyogo" 09 Feb 08 "2008/2/9 10:16" 09 Feb 08 "2008/2/9 10:27" "" 514 514 .4660018 119 13 .9015151 .0984849 610 11959 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Unemployed" "2-4 million yen" "Don't want to answer" 40 "Hokkaido" 09 Feb 08 "2008/2/9 16:57" 09 Feb 08 "2008/2/9 17:03" "" 703 703 .6396725 585 117 .8333333 .1666667 611 11960 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "4th" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Running own business" "Clerical" "4-6 million yen" "Less than 2 million yen" 30 "Kyoto" 09 Feb 08 "2008/2/9 13:31" 09 Feb 08 "2008/2/9 13:37" "" 617 617 .5593835 146 16 .9012346 .0987654 612 11967 "Used in the analysis" "6th" "Second" "Third" "First" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 40 "Aichi" 09 Feb 08 "2008/2/9 10:26" 09 Feb 08 "2008/2/9 10:33" "2008/2/9 10:30" 529 529 .4813467 442 86 .8371212 .1628788 613 11969 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 62 "Hokkaido" 09 Feb 08 "2008/2/9 17:28" 09 Feb 08 "2008/2/9 17:36" "" 789 789 .6526055 614 11971 "Used in the analysis" "First" "5th" "Third" "Second" "4th" "6th" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 49 "Ehime" 09 Feb 08 "2008/2/9 8:00" 09 Feb 08 "2008/2/9 8:07" "" 436 436 .3967243 364 71 .8367816 .1632184 615 11973 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "NEC" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 38 "Aichi" 11 Feb 08 "2008/2/11 1:55" 11 Feb 08 "2008/2/11 2:05" "" 957 957 .8707916 790 166 .8263598 .1736402 616 11974 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Pioneer" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "More than 14 million yen" "DK" 50 "Tokyo" 10 Feb 08 "2008/2/10 15:37" 10 Feb 08 "2008/2/10 15:53" "" 903 903 .8186764 198 27 .88 .12 617 11975 "Used in the analysis" "First" "Third" "Second" "4th" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 43 "Fukuoka" 08 Feb 08 "2008/2/8 22:26" 08 Feb 08 "2008/2/8 23:40" "" 158 158 .1437671 139 18 .8853503 .1146497 618 11978 "Used in the analysis" "4th" "Second" "First" "Third" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 38 "Ishikawa" 09 Feb 08 "2008/2/9 1:20" 09 Feb 08 "2008/2/9 1:29" "" 341 341 .3102821 282 58 .8294117 .1705882 619 11979 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 43 "Tokyo" 12 Feb 08 "2008/2/12 23:15" 12 Feb 08 "2008/2/12 23:26" "" 1090 1090 .988214 233 32 .8792453 .1207547 620 11981 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "Don't want to answer" "Don't want to answer" 32 "Osaka" 09 Feb 08 "2008/2/9 12:38" 09 Feb 08 "2008/2/9 12:45" "" 604 604 .5495905 509 94 .8441128 .1558872 621 11982 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 39 "Hiroshima" 09 Feb 08 "2008/2/9 21:52" 09 Feb 08 "2008/2/9 22:16" "" 865 865 .7154673 622 11983 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "6-8 million yen" "Less than 2 million yen" 39 "Aichi" 10 Feb 08 "2008/2/10 0:33" 10 Feb 08 "2008/2/10 0:39" "" 911 911 .7535153 623 11986 "Used in the analysis" "First" "4th" "Second" "Third" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 34 "Chiba" 09 Feb 08 "2008/2/9 18:53" 09 Feb 08 "2008/2/9 19:01" "" 724 724 .6563917 161 22 .8797814 .1202186 624 11988 "Used in the analysis" "First" "5th" "Third" "Second" "6th" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 60 "Tokyo" 09 Feb 08 "2008/2/9 6:20" 09 Feb 08 "2008/2/9 6:26" "" 398 398 .3621474 334 63 .8413098 .1586902 625 11993 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "Don't want to answer" "Don't want to answer" 61 "Kanagawa" 12 Feb 08 "2008/2/12 13:28" 12 Feb 08 "2008/2/12 13:34" "" 1056 1056 .9573889 225 31 .8789063 .1210938 626 11994 "Used in the analysis" "4th" "6th" "5th" "First" "Third" "Second" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Clerical" "6-8 million yen" "4-6 million yen" 63 "Aichi" 09 Feb 08 "2008/2/9 13:42" 09 Feb 08 "2008/2/9 13:51" "" 698 698 .5773367 627 11996 "Used in the analysis" "Second" "First" "Third" "4th" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Clerical" "6-8 million yen" "6-8 million yen" 35 "Osaka" 09 Feb 08 "2008/2/9 10:31" 09 Feb 08 "2008/2/9 10:37" "" 591 591 .4888338 628 11999 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "DK" "2-4 million yen" 31 "Tokyo" 08 Feb 08 "2008/2/8 23:12" 08 Feb 08 "2008/2/8 23:42" "" 213 213 .1931097 51 6 .8947368 .1052632 629 12001 "Used in the analysis" "Second" "4th" "6th" "First" "Third" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 60 "Kanagawa" 09 Feb 08 "2008/2/9 20:45" 09 Feb 08 "2008/2/9 20:51" "" 760 760 .6890299 174 23 .8832487 .1167513 630 12008 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "5th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 38 "Tokyo" 12 Feb 08 "2008/2/12 10:20" 12 Feb 08 "2008/2/12 10:28" "" 1155 1155 .955335 631 12011 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "know" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 50 "Aichi" 09 Feb 08 "2008/2/9 11:14" 09 Feb 08 "2008/2/9 11:24" "" 622 622 .5144747 632 12017 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "More than 14 million yen" "More than 14 million yen" 53 "Tokyo" 12 Feb 08 "2008/2/12 13:31" 12 Feb 08 "2008/2/12 13:37" "" 1060 1060 .9645132 877 182 .8281398 .1718602 633 12019 "Used in the analysis" "First" "5th" "6th" "Third" "4th" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 46 "Kumamoto" 09 Feb 08 "2008/2/9 7:39" 09 Feb 08 "2008/2/9 7:45" "" 421 421 .3830755 354 66 .8428571 .1571429 634 12021 "Used in the analysis" "First" "6th" "5th" "Second" "Third" "4th" "Panasonic" "know" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 38 "Tokyo" 12 Feb 08 "2008/2/12 13:44" 12 Feb 08 "2008/2/12 13:51" "" 1170 1170 .9677419 635 12022 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "6-8 million yen" "Less than 2 million yen" 40 "Chiba" 08 Feb 08 "2008/2/8 21:20" 08 Feb 08 "2008/2/8 21:29" "" 23 23 .0209281 21 1 .9545454 .0454545 636 12024 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "8-10 million yen" "6-8 million yen" 61 "Shiga" 09 Feb 08 "2008/2/9 11:38" 09 Feb 08 "2008/2/9 11:51" "" 564 564 .5113328 131 15 .8972602 .1027397 637 12032 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "8-10 million yen" "4-6 million yen" 56 "Aichi" 09 Feb 08 "2008/2/9 19:38" 09 Feb 08 "2008/2/9 19:52" "" 821 821 .6790736 638 12039 "Used in the analysis" "Second" "5th" "6th" "First" "4th" "Third" "Sony" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 44 "Oita" 11 Feb 08 "2008/2/11 22:05" 11 Feb 08 "2008/2/11 22:13" "" 1015 1015 .9235669 841 173 .8293886 .1706114 639 12040 "Used in the analysis" "Third" "Second" "6th" "First" "4th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 43 "Aichi" 10 Feb 08 "2008/2/10 8:52" 10 Feb 08 "2008/2/10 8:58" "" 849 849 .7697189 186 25 .8815166 .1184834 640 12045 "Used in the analysis" "Third" "4th" "5th" "First" "6th" "Second" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "12-14 million yen" "Less than 2 million yen" 60 "Okayama" 09 Feb 08 "2008/2/9 21:59" 09 Feb 08 "2008/2/9 22:07" "" 808 808 .7352138 669 138 .8289963 .1710037 641 12050 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 59 "Chiba" 09 Feb 08 "2008/2/9 20:03" 09 Feb 08 "2008/2/9 20:08" "" 823 823 .6807279 642 12056 "Used in the analysis" "First" "5th" "Third" "Second" "4th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 29 "Osaka" 10 Feb 08 "2008/2/10 23:07" 10 Feb 08 "2008/2/10 23:15" "" 944 944 .8589627 780 163 .8271474 .1728526 643 12057 "Used in the analysis" "Third" "Second" "Do not care" "First" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 40 "Gifu" 10 Feb 08 "2008/2/10 20:02" 10 Feb 08 "2008/2/10 20:08" "" 926 926 .8425842 765 160 .827027 .172973 644 12058 "Used in the analysis" "First" "4th" "6th" "Second" "5th" "Third" "Other" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "6-8 million yen" 45 "Hokkaido" 09 Feb 08 "2008/2/9 7:59" 09 Feb 08 "2008/2/9 8:04" "" 465 465 .3846154 645 12062 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 54 "Hokkaido" 08 Feb 08 "2008/2/8 21:17" 08 Feb 08 "2008/2/8 21:35" "" 44 44 .0363937 646 12065 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Apple" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 58 "Tokyo" 10 Feb 08 "2008/2/10 23:44" 10 Feb 08 "2008/2/10 23:55" "" 1045 1045 .8643507 647 12067 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Panasonic" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 63 "Oita" 09 Feb 08 "2008/2/9 11:03" 09 Feb 08 "2008/2/9 11:11" "" 543 543 .4922937 125 15 .8928571 .1071429 648 12070 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Other" "Other" "6-8 million yen" "Less than 2 million yen" 22 "Mie" 08 Feb 08 "2008/2/8 23:32" 09 Feb 08 "2008/2/9 0:00" "" 251 251 .2283894 213 37 .852 .148 649 12072 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 32 "Aichi" 09 Feb 08 "2008/2/9 19:37" 09 Feb 08 "2008/2/9 19:42" "" 738 738 .6690843 167 23 .8789474 .1210526 650 12078 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have both recs." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Other" "Specialist (doctor, lawyer etc.)" "DK" "2-4 million yen" 58 "Ishikawa" 09 Feb 08 "2008/2/9 20:20" 09 Feb 08 "2008/2/9 20:29" "" 766 766 .6969973 634 131 .8287582 .1712418 651 12081 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Working for your family business" "Other" "4-6 million yen" "Less than 2 million yen" 60 "Aichi" 09 Feb 08 "2008/2/9 3:59" 09 Feb 08 "2008/2/9 4:12" "" 416 416 .344086 652 12082 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "DK" "DK" 41 "Tokyo" 13 Feb 08 "2008/2/13 11:36" 13 Feb 08 "2008/2/13 11:44" "" 1100 1100 .9972801 235 34 .873606 .126394 653 12087 "Used in the analysis" "First" "6th" "4th" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Other" "Other" "2-4 million yen" "2-4 million yen" 68 "Aichi" 10 Feb 08 "2008/2/10 15:47" 10 Feb 08 "2008/2/10 15:52" "" 904 904 .8195829 198 27 .88 .12 654 12094 "Used in the analysis" "Third" "First" "5th" "Second" "6th" "4th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Other" "10-12 million yen" "8-10 million yen" 31 "Tokyo" 09 Feb 08 "2008/2/9 16:38" 09 Feb 08 "2008/2/9 17:42" "" 794 794 .6567411 655 12095 "Used in the analysis" "4th" "First" "Third" "Second" "Do not care" "Do not care" "Apple" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "10-12 million yen" 40 "Saitama" 12 Feb 08 "2008/2/12 10:47" 12 Feb 08 "2008/2/12 11:10" "" 1046 1046 .9483228 223 31 .8779528 .1220472 656 12098 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Sony" "Don't know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 60 "Hiroshima" 09 Feb 08 "2008/2/9 14:34" 09 Feb 08 "2008/2/9 14:47" "" 652 652 .5932666 549 102 .843318 .156682 657 12099 "Used in the analysis" "Second" "First" "4th" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 29 "Miyagi" 08 Feb 08 "2008/2/8 22:11" 08 Feb 08 "2008/2/8 23:56" "2008/2/8 23:30" 236 236 .2147407 200 35 .8510638 .1489362 658 12100 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 62 "Saitama" 08 Feb 08 "2008/2/8 21:08" 08 Feb 08 "2008/2/8 21:14" "" 18 18 .0148883 659 12102 "Used in the analysis" "4th" "Second" "Third" "First" "6th" "5th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 64 "Tokyo" 09 Feb 08 "2008/2/9 0:08" 09 Feb 08 "2008/2/9 0:24" "" 299 299 .2473118 660 12103 "Used in the analysis" "Third" "First" "4th" "Second" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 31 "Kanagawa" 11 Feb 08 "2008/2/11 14:13" 11 Feb 08 "2008/2/11 14:25" "" 989 989 .8966455 213 29 .8801653 .1198347 661 12105 "Used in the analysis" "6th" "First" "Third" "Second" "5th" "4th" "Sony" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 42 "Tokyo" 08 Feb 08 "2008/2/8 22:08" 08 Feb 08 "2008/2/8 23:01" "" 144 144 .1310282 126 17 .8811189 .1188811 662 12107 "Used in the analysis" "First" "5th" "6th" "Second" "Third" "4th" "Sharp" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Other" "Don't want to answer" "Don't want to answer" 59 "Aichi" 09 Feb 08 "2008/2/9 10:48" 09 Feb 08 "2008/2/9 11:00" "" 608 608 .5028949 663 12112 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Clerical" "4-6 million yen" "2-4 million yen" 53 "Tochigi" 09 Feb 08 "2008/2/9 15:38" 09 Feb 08 "2008/2/9 15:47" "" 666 666 .6038078 154 21 .88 .12 664 12115 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Unemployed" "DK" "Less than 2 million yen" 22 "Shizuoka" 08 Feb 08 "2008/2/8 22:44" 08 Feb 08 "2008/2/8 23:21" "" 191 191 .1579818 665 12124 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 61 "Kyoto" 11 Feb 08 "2008/2/11 15:37" 11 Feb 08 "2008/2/11 15:48" "" 994 994 .9011786 214 29 .8806584 .1193416 666 12127 "Used in the analysis" "First" "4th" "Third" "6th" "Do not care" "Second" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Student" "Less than 2 million yen" "Less than 2 million yen" 20 "Ibaraki" 10 Feb 08 "2008/2/10 5:46" 10 Feb 08 "2008/2/10 5:51" "" 845 845 .7660925 186 25 .8815166 .1184834 667 12129 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Student" "Less than 2 million yen" "Less than 2 million yen" 23 "Niigata" 08 Feb 08 "2008/2/8 21:51" 08 Feb 08 "2008/2/8 22:16" "" 108 108 .0982712 93 14 .8691589 .1308411 668 12136 "Used in the analysis" "5th" "6th" "First" "4th" "Second" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 36 "Chiba" 12 Feb 08 "2008/2/12 8:11" 12 Feb 08 "2008/2/12 8:20" "" 1138 1138 .9412738 669 12145 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Other" "8-10 million yen" "4-6 million yen" 63 "Chiba" 09 Feb 08 "2008/2/9 8:32" 09 Feb 08 "2008/2/9 8:43" "" 489 489 .4044665 670 12150 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 35 "Hiroshima" 08 Feb 08 "2008/2/8 21:31" 08 Feb 08 "2008/2/8 21:37" "" 48 48 .0435177 12 3 .8 .2 671 12151 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "2-4 million yen" 29 "Osaka" 12 Feb 08 "2008/2/12 17:45" 12 Feb 08 "2008/2/12 17:49" "" 1180 1180 .9760132 672 12155 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "DK" "Less than 2 million yen" 28 "Yamagata" 10 Feb 08 "2008/2/10 11:57" 10 Feb 08 "2008/2/10 12:07" "" 878 878 .7960109 191 26 .8801844 .1198157 673 12156 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "Elementary/junior high school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 28 "Fukui" 09 Feb 08 "2008/2/9 1:15" 09 Feb 08 "2008/2/9 1:20" "" 336 336 .3057325 278 57 .8298507 .1701493 674 12158 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 41 "Mie" 08 Feb 08 "2008/2/8 21:14" 08 Feb 08 "2008/2/8 21:21" "" 25 25 .0206782 675 12164 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "12-14 million yen" 45 "Tokyo" 09 Feb 08 "2008/2/9 9:18" 09 Feb 08 "2008/2/9 9:28" "" 525 525 .4342432 676 12167 "Used in the analysis" "4th" "Second" "First" "Third" "Do not care" "Do not care" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "8-10 million yen" 51 "Tokyo" 09 Feb 08 "2008/2/9 18:35" 09 Feb 08 "2008/2/9 18:42" "" 721 721 .6536718 161 22 .8797814 .1202186 677 12170 "Used in the analysis" "6th" "5th" "Third" "First" "Second" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 59 "Hyogo" 10 Feb 08 "2008/2/10 15:24" 10 Feb 08 "2008/2/10 15:33" "" 902 902 .8207461 743 158 .8246393 .1753607 678 12172 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "6th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "Don't want to answer" "4-6 million yen" 26 "Kanagawa" 11 Feb 08 "2008/2/11 17:00" 11 Feb 08 "2008/2/11 17:06" "" 1098 1098 .9081886 679 12175 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 41 "Ishikawa" 09 Feb 08 "2008/2/9 16:34" 09 Feb 08 "2008/2/9 16:40" "" 687 687 .6251137 573 113 .835277 .164723 680 12179 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Other" "Other" "Don't want to answer" "Less than 2 million yen" 66 "Tokyo" 08 Feb 08 "2008/2/8 21:15" 08 Feb 08 "2008/2/8 21:26" "" 33 33 .0272953 681 12182 "Used in the analysis" "Do not care" "Do not care" "Do not care" "Third" "Do not care" "Do not care" "Other" "Leica" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "Less than 2 million yen" "Less than 2 million yen" 61 "Kanagawa" 08 Feb 08 "2008/2/8 21:56" 08 Feb 08 "2008/2/8 22:07" "" 100 100 .0909918 87 12 .8787879 .1212121 682 12188 "Used in the analysis" "6th" "4th" "Do not care" "First" "Second" "Third" "No particular brand" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 64 "Fukuoka" 09 Feb 08 "2008/2/9 12:01" 09 Feb 08 "2008/2/9 12:13" "" 576 576 .5222121 137 16 .8954248 .1045752 683 12196 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Public employee" "Clerical" "8-10 million yen" "8-10 million yen" 44 "Kochi" 09 Feb 08 "2008/2/9 8:27" 09 Feb 08 "2008/2/9 8:33" "" 452 452 .411283 376 75 .8337029 .1662971 684 12197 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 64 "Miyagi" 09 Feb 08 "2008/2/9 1:05" 09 Feb 08 "2008/2/9 1:11" "" 326 326 .2966333 270 55 .8307692 .1692308 685 12199 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 55 "Osaka" 09 Feb 08 "2008/2/9 11:14" 09 Feb 08 "2008/2/9 11:20" "" 560 560 .5095541 470 89 .8407871 .1592129 686 12200 "Used in the analysis" "First" "Third" "6th" "Second" "4th" "5th" "No particular brand" "Don't know" "Don't know" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "2-4 million yen" 47 "Tokyo" 08 Feb 08 "2008/2/8 21:43" 11 Feb 08 "2008/2/11 18:45" "2008/2/11 18:37" 1009 1009 .9147779 215 29 .8811476 .1188525 687 12205 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Do not care" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 58 "Aichi" 11 Feb 08 "2008/2/11 18:31" 11 Feb 08 "2008/2/11 18:37" "" 1008 1008 .9138713 215 29 .8811476 .1188525 688 12208 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 11 Feb 08 "2008/2/11 13:44" 11 Feb 08 "2008/2/11 13:58" "" 980 980 .8917198 810 169 .8273749 .1726251 689 12211 "Used in the analysis" "First" "Do not care" "4th" "Third" "5th" "Second" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Unemployed" "DK" "Less than 2 million yen" 38 "Okayama" 08 Feb 08 "2008/2/8 22:26" 08 Feb 08 "2008/2/8 22:48" "" 153 153 .1265509 690 12214 "Used in the analysis" "Third" "Do not care" "First" "Second" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Other" "8-10 million yen" "8-10 million yen" 53 "Hiroshima" 12 Feb 08 "2008/2/12 6:56" 12 Feb 08 "2008/2/12 7:03" "" 1134 1134 .9379653 691 12217 "Used in the analysis" "First" "Third" "6th" "Second" "4th" "5th" "NEC" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "2-4 million yen" 26 "Aomori" 12 Feb 08 "2008/2/12 22:36" 12 Feb 08 "2008/2/12 22:41" "" 1087 1087 .9854941 232 32 .8787879 .1212121 692 12222 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 30 "Fukuoka" 09 Feb 08 "2008/2/9 13:04" 09 Feb 08 "2008/2/9 13:08" "" 603 603 .5466908 143 16 .8993711 .1006289 693 12227 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "4-6 million yen" 62 "Saitama" 09 Feb 08 "2008/2/9 5:54" 09 Feb 08 "2008/2/9 6:07" "" 378 378 .3427017 96 11 .8971962 .1028037 694 12238 "Used in the analysis" "Third" "First" "Second" "4th" "Do not care" "Do not care" "Apple" "Don't know" "Don't know" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 26 "Tokyo" 08 Feb 08 "2008/2/8 21:30" 08 Feb 08 "2008/2/8 21:33" "" 49 49 .0405294 695 12243 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "12-14 million yen" 47 "Tokyo" 08 Feb 08 "2008/2/8 22:07" 08 Feb 08 "2008/2/8 23:06" "" 124 124 .1025641 696 12252 "Used in the analysis" "Second" "Do not care" "Third" "First" "Do not care" "4th" "Other" "FUJITSU" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "Don't want to answer" 66 "Osaka" 09 Feb 08 "2008/2/9 10:50" 09 Feb 08 "2008/2/9 11:03" "" 531 531 .4814143 122 14 .8970588 .1029412 697 12253 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 66 "Ehime" 09 Feb 08 "2008/2/9 15:41" 09 Feb 08 "2008/2/9 15:49" "" 669 669 .6065276 155 21 .8806818 .1193182 698 12259 "Used in the analysis" "Third" "First" "4th" "Second" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Public employee" "Clerical" "4-6 million yen" "2-4 million yen" 36 "Hyogo" 13 Feb 08 "2008/2/13 10:01" 13 Feb 08 "2008/2/13 10:08" "" 1202 1202 .9942101 699 12260 "Used in the analysis" "Second" "4th" "First" "Third" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "12-14 million yen" 59 "Kanagawa" 11 Feb 08 "2008/2/11 4:59" 11 Feb 08 "2008/2/11 5:17" "" 959 959 .8726115 791 167 .8256785 .1743215 700 12262 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Other" "8-10 million yen" "8-10 million yen" 45 "Hiroshima" 09 Feb 08 "2008/2/9 21:51" 09 Feb 08 "2008/2/9 22:17" "" 792 792 .7180417 177 24 .880597 .119403 701 12263 "Used in the analysis" "First" "5th" "Third" "Second" "6th" "4th" "NEC" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 56 "Oita" 09 Feb 08 "2008/2/9 14:34" 09 Feb 08 "2008/2/9 14:37" "" 650 650 .5914468 549 100 .8459168 .1540832 702 12265 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 47 "Kanagawa" 09 Feb 08 "2008/2/9 13:19" 09 Feb 08 "2008/2/9 13:24" "" 683 683 .5649297 703 12267 "Used in the analysis" "Second" "Third" "Do not care" "First" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "8-10 million yen" "4-6 million yen" 66 "Aichi" 08 Feb 08 "2008/2/8 21:18" 08 Feb 08 "2008/2/8 21:30" "" 34 34 .030825 9 3 .75 .25 704 12270 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 51 "Niigata" 09 Feb 08 "2008/2/9 12:39" 09 Feb 08 "2008/2/9 12:44" "" 591 591 .5358114 140 16 .8974359 .1025641 705 12274 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 39 "Nagasaki" 10 Feb 08 "2008/2/10 9:42" 10 Feb 08 "2008/2/10 9:46" "" 855 855 .7751586 187 25 .8820755 .1179245 706 12281 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 50 "Tokyo" 09 Feb 08 "2008/2/9 14:02" 09 Feb 08 "2008/2/9 14:06" "" 633 633 .5738894 147 18 .8909091 .1090909 707 12282 "Used in the analysis" "Second" "6th" "5th" "First" "4th" "Third" "No particular brand" "Don't know" "Don't know" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "10-12 million yen" "4-6 million yen" 60 "Tokyo" 09 Feb 08 "2008/2/9 20:58" 09 Feb 08 "2008/2/9 21:03" "" 781 781 .710646 648 132 .8307692 .1692308 708 12283 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "12-14 million yen" "12-14 million yen" 35 "Tokyo" 09 Feb 08 "2008/2/9 0:37" 09 Feb 08 "2008/2/9 0:51" "" 301 301 .2728921 78 9 .8965517 .1034483 709 12286 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 36 "Tokyo" 11 Feb 08 "2008/2/11 16:10" 11 Feb 08 "2008/2/11 16:16" "" 996 996 .9029918 214 29 .8806584 .1193416 710 12289 "Used in the analysis" "Second" "5th" "Third" "First" "Do not care" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 33 "Kanagawa" 09 Feb 08 "2008/2/9 5:27" 09 Feb 08 "2008/2/9 5:36" "" 375 375 .3399819 95 11 .8962264 .1037736 711 12297 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "6th" "Other" "Fuji film" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 24 "Saitama" 11 Feb 08 "2008/2/11 1:34" 11 Feb 08 "2008/2/11 1:40" "" 1056 1056 .8734491 712 12298 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 37 "Kanagawa" 09 Feb 08 "2008/2/9 9:34" 09 Feb 08 "2008/2/9 9:41" "" 472 472 .4279239 110 12 .9016393 .0983607 713 12301 "Used in the analysis" "Second" "6th" "First" "Third" "4th" "5th" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "6-8 million yen" 67 "Shiga" 09 Feb 08 "2008/2/9 23:11" 09 Feb 08 "2008/2/9 23:21" "" 815 815 .7388939 180 24 .8823529 .1176471 714 12302 "Used in the analysis" "Second" "6th" "4th" "First" "Third" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "6-8 million yen" 57 "Shizuoka" 09 Feb 08 "2008/2/9 7:28" 09 Feb 08 "2008/2/9 7:37" "" 395 395 .3581142 100 12 .8928571 .1071429 715 12303 "Used in the analysis" "4th" "First" "Third" "Second" "Do not care" "Do not care" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 22 "Aichi" 09 Feb 08 "2008/2/9 13:44" 09 Feb 08 "2008/2/9 13:51" "" 625 625 .5666364 146 17 .8957055 .1042945 716 12305 "Used in the analysis" "Third" "6th" "First" "Second" "5th" "4th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 64 "Kagoshima" 08 Feb 08 "2008/2/8 21:03" 08 Feb 08 "2008/2/8 21:12" "" 7 7 .0063463 1 0 1 0 717 12306 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "6-8 million yen" 28 "Kanagawa" 08 Feb 08 "2008/2/8 23:15" 08 Feb 08 "2008/2/8 23:53" "" 223 223 .18445 718 12311 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 39 "Kanagawa" 09 Feb 08 "2008/2/9 8:50" 09 Feb 08 "2008/2/9 8:58" "" 439 439 .3980054 107 12 .8991597 .1008403 719 12314 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Other" "FUJITSU" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Unemployed" "6-8 million yen" "4-6 million yen" 63 "Miyazaki" 09 Feb 08 "2008/2/9 10:45" 09 Feb 08 "2008/2/9 10:54" "" 606 606 .5012407 720 12320 "Used in the analysis" "4th" "6th" "Third" "First" "Second" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 55 "Tokyo" 10 Feb 08 "2008/2/10 13:55" 10 Feb 08 "2008/2/10 14:08" "" 973 973 .8047974 721 12322 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "6-8 million yen" "6-8 million yen" 51 "Aichi" 09 Feb 08 "2008/2/9 14:38" 09 Feb 08 "2008/2/9 14:56" "" 723 723 .5980149 722 12323 "Used in the analysis" "Second" "4th" "6th" "First" "5th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 47 "Osaka" 09 Feb 08 "2008/2/9 8:05" 09 Feb 08 "2008/2/9 8:31" "" 470 470 .388751 723 12325 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Third" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Unemployed" "4-6 million yen" "2-4 million yen" 66 "Shiga" 09 Feb 08 "2008/2/9 17:47" 09 Feb 08 "2008/2/9 17:53" "" 800 800 .6617039 724 12328 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 37 "Okayama" 11 Feb 08 "2008/2/11 23:41" 11 Feb 08 "2008/2/11 23:46" "" 1026 1026 .933576 850 175 .8292683 .1707317 725 12331 "Used in the analysis" "Third" "5th" "Second" "First" "Do not care" "Do not care" "NEC" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 39 "Aomori" 09 Feb 08 "2008/2/9 0:02" 09 Feb 08 "2008/2/9 0:15" "" 257 257 .2330009 64 9 .8767123 .1232877 726 12335 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 34 "Osaka" 13 Feb 08 "2008/2/13 0:26" 13 Feb 08 "2008/2/13 0:34" "" 1091 1091 .9927207 904 186 .8293578 .1706422 727 12336 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 37 "Shiga" 08 Feb 08 "2008/2/8 21:07" 08 Feb 08 "2008/2/8 21:16" "" 11 11 .0099728 4 0 1 0 728 12337 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "DK" "2-4 million yen" 31 "Kanagawa" 08 Feb 08 "2008/2/8 23:47" 09 Feb 08 "2008/2/9 0:06" "" 266 266 .2200165 729 12338 "Used in the analysis" "First" "5th" "4th" "Second" "Third" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "4-6 million yen" 27 "Tokyo" 12 Feb 08 "2008/2/12 9:46" 12 Feb 08 "2008/2/12 9:53" "" 1040 1040 .9463148 862 177 .8296439 .1703561 730 12339 "Used in the analysis" "First" "4th" "Second" "Third" "6th" "5th" "Sony" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Other" "Less than 2 million yen" "Less than 2 million yen" 45 "Kumamoto" 10 Feb 08 "2008/2/10 17:30" 10 Feb 08 "2008/2/10 17:41" "" 1004 1004 .8304384 731 12341 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 62 "Tokyo" 09 Feb 08 "2008/2/9 20:56" 09 Feb 08 "2008/2/9 21:24" "" 843 843 .6972705 732 12347 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Running own business" "Other" "6-8 million yen" "Less than 2 million yen" 69 "Mie" 08 Feb 08 "2008/2/8 22:42" 08 Feb 08 "2008/2/8 23:15" "" 192 192 .1740707 49 6 .8909091 .1090909 733 12363 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Sony" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 57 "Saitama" 11 Feb 08 "2008/2/11 10:22" 11 Feb 08 "2008/2/11 10:46" "" 969 969 .8817106 800 168 .8264463 .1735537 734 12364 "Used in the analysis" "Third" "First" "4th" "Second" "5th" "Do not care" "Sharp" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "10-12 million yen" "Less than 2 million yen" 58 "Osaka" 09 Feb 08 "2008/2/9 17:36" 09 Feb 08 "2008/2/9 19:10" "" 813 813 .6724566 735 12365 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Microsoft" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 40 "Kagawa" 09 Feb 08 "2008/2/9 9:47" 09 Feb 08 "2008/2/9 10:01" "" 499 499 .4540491 415 83 .8333333 .1666667 736 12374 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "Yes" "Unemployed" "More than 14 million yen" "More than 14 million yen" 61 "Fukuoka" 09 Feb 08 "2008/2/9 22:58" 09 Feb 08 "2008/2/9 23:05" "" 824 824 .7497725 684 139 .8311057 .1688943 737 12378 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 43 "Tokyo" 12 Feb 08 "2008/2/12 11:33" 12 Feb 08 "2008/2/12 11:40" "" 1162 1162 .9611249 738 12379 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 31 "Kanagawa" 10 Feb 08 "2008/2/10 16:54" 10 Feb 08 "2008/2/10 17:05" "" 915 915 .8325751 755 159 .8260394 .1739606 739 12383 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 53 "Okinawa" 08 Feb 08 "2008/2/8 21:28" 08 Feb 08 "2008/2/8 21:55" "" 63 63 .057117 14 4 .7777778 .2222222 740 12394 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 29 "Osaka" 09 Feb 08 "2008/2/9 12:41" 09 Feb 08 "2008/2/9 12:46" "" 607 607 .5523203 512 94 .8448845 .1551155 741 12398 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "5th" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 55 "Saitama" 08 Feb 08 "2008/2/8 21:07" 08 Feb 08 "2008/2/8 21:16" "" 5 5 .0045496 4 0 1 0 742 12400 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 59 "Shimane" 11 Feb 08 "2008/2/11 0:54" 11 Feb 08 "2008/2/11 1:08" "" 1054 1054 .8717949 743 12406 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 60 "Fukushima" 09 Feb 08 "2008/2/9 8:07" 09 Feb 08 "2008/2/9 8:20" "" 469 469 .3879239 744 12407 "Used in the analysis" "Second" "First" "6th" "Third" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "4-6 million yen" 38 "Hiroshima" 12 Feb 08 "2008/2/12 9:35" 12 Feb 08 "2008/2/12 9:45" "" 1150 1150 .9511994 745 12413 "Used in the analysis" "4th" "First" "Third" "Second" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 53 "Tokyo" 11 Feb 08 "2008/2/11 20:20" 11 Feb 08 "2008/2/11 20:27" "" 1107 1107 .9156327 746 12415 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Running own business" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 65 "Aichi" 11 Feb 08 "2008/2/11 16:08" 11 Feb 08 "2008/2/11 16:16" "" 1096 1096 .9065343 747 12416 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "6-8 million yen" "2-4 million yen" 30 "Toyama" 09 Feb 08 "2008/2/9 15:36" 09 Feb 08 "2008/2/9 15:47" "" 668 668 .6078253 561 106 .8410795 .1589205 748 12419 "Used in the analysis" "First" "6th" "Third" "Second" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Other" "Clerical" "6-8 million yen" "Less than 2 million yen" 41 "Aichi" 09 Feb 08 "2008/2/9 21:37" 09 Feb 08 "2008/2/9 21:46" "" 855 855 .7071961 749 12429 "Used in the analysis" "First" "Third" "6th" "Second" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "2-4 million yen" 61 "Mie" 09 Feb 08 "2008/2/9 19:54" 09 Feb 08 "2008/2/9 20:07" "" 751 751 .6833485 622 128 .8293333 .1706667 750 12431 "Used in the analysis" "Third" "Second" "6th" "First" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 27 "Shiga" 10 Feb 08 "2008/2/10 21:46" 10 Feb 08 "2008/2/10 21:51" "" 942 942 .8540344 203 28 .8787879 .1212121 751 12432 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 37 "Ehime" 09 Feb 08 "2008/2/9 3:43" 09 Feb 08 "2008/2/9 3:52" "" 412 412 .3407775 752 12433 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 44 "Mie" 08 Feb 08 "2008/2/8 23:22" 08 Feb 08 "2008/2/8 23:52" "" 232 232 .211101 197 34 .8528138 .1471861 753 12437 "Used in the analysis" "Second" "4th" "First" "Third" "5th" "6th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "DK" 62 "Fukuoka" 08 Feb 08 "2008/2/8 22:42" 08 Feb 08 "2008/2/8 23:16" "" 172 172 .1565059 149 22 .871345 .128655 754 12438 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "4-6 million yen" 42 "Kanagawa" 09 Feb 08 "2008/2/9 2:07" 09 Feb 08 "2008/2/9 2:10" "" 357 357 .3248408 297 59 .8342696 .1657303 755 12444 "Used in the analysis" "Second" "Third" "Do not care" "First" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Clerical" "6-8 million yen" "Less than 2 million yen" 50 "Hokkaido" 08 Feb 08 "2008/2/8 22:55" 08 Feb 08 "2008/2/8 23:29" "" 198 198 .1801638 168 29 .8527919 .1472081 756 12446 "Used in the analysis" "Third" "Second" "Do not care" "First" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 51 "Kanagawa" 09 Feb 08 "2008/2/9 16:21" 09 Feb 08 "2008/2/9 16:51" "" 693 693 .6305733 578 114 .8352601 .1647399 757 12448 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "4-6 million yen" 45 "Hokkaido" 09 Feb 08 "2008/2/9 16:41" 09 Feb 08 "2008/2/9 16:44" "" 770 770 .63689 758 12455 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Manager" "2-4 million yen" "Less than 2 million yen" 50 "Nagasaki" 09 Feb 08 "2008/2/9 13:41" 09 Feb 08 "2008/2/9 13:47" "" 696 696 .5756824 759 12459 "Used in the analysis" "Second" "Third" "5th" "First" "4th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "10-12 million yen" "10-12 million yen" 60 "Fukuoka" 09 Feb 08 "2008/2/9 22:02" 09 Feb 08 "2008/2/9 22:15" "" 791 791 .7171351 176 24 .88 .12 760 12465 "Used in the analysis" "4th" "First" "Third" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "More than 14 million yen" "2-4 million yen" 30 "Hokkaido" 08 Feb 08 "2008/2/8 23:05" 08 Feb 08 "2008/2/8 23:33" "" 201 201 .1662531 761 12466 "Used in the analysis" "Do not care" "First" "Do not care" "Do not care" "Do not care" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Running own business" "Other" "Don't want to answer" "Don't want to answer" "Gifu" 12 Feb 08 "2008/2/12 18:39" 12 Feb 08 "2008/2/12 18:46" "" 1075 1075 .978162 892 182 .8305401 .16946 762 12468 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "Don't want to answer" "Don't want to answer" "Don't want to answer" "Don't want to answer" 52 "Kanagawa" 11 Feb 08 "2008/2/11 23:08" 11 Feb 08 "2008/2/11 23:11" "" 1023 1023 .9308462 847 175 .8287671 .1712329 763 12472 "Used in the analysis" "First" "Second" "4th" "Third" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 28 "Osaka" 08 Feb 08 "2008/2/8 22:23" 09 Feb 08 "2008/2/9 0:22" "" 275 275 .2274607 764 12473 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 29 "Aichi" 09 Feb 08 "2008/2/9 0:14" 09 Feb 08 "2008/2/9 0:42" "" 271 271 .2456936 69 9 .8846154 .1153846 765 12476 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "10-12 million yen" "8-10 million yen" 60 "Hiroshima" 09 Feb 08 "2008/2/9 20:10" 09 Feb 08 "2008/2/9 20:17" "" 759 759 .6906279 627 131 .8271768 .1728232 766 12477 "Used in the analysis" "Third" "Second" "Do not care" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 61 "Tokyo" 09 Feb 08 "2008/2/9 6:40" 09 Feb 08 "2008/2/9 6:51" "" 401 401 .3648772 336 64 .84 .16 767 12479 "Used in the analysis" "5th" "6th" "4th" "First" "Third" "Second" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 60 "Toyama" 09 Feb 08 "2008/2/9 19:06" 09 Feb 08 "2008/2/9 19:18" "" 816 816 .674938 768 12481 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 25 "Hokkaido" 08 Feb 08 "2008/2/8 21:49" 08 Feb 08 "2008/2/8 22:09" "" 97 97 .0802316 769 12487 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "10-12 million yen" "8-10 million yen" 55 "Aichi" 11 Feb 08 "2008/2/11 10:22" 11 Feb 08 "2008/2/11 10:28" "" 968 968 .8808007 799 168 .8262668 .1737332 770 12490 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 56 "Osaka" 09 Feb 08 "2008/2/9 2:49" 09 Feb 08 "2008/2/9 3:02" "" 351 351 .318223 88 11 .8888889 .1111111 771 12493 "Used in the analysis" "Second" "6th" "5th" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Error answer (3)" "Error answer (3)" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "Don't want to answer" "4-6 million yen" 34 "Saitama" 09 Feb 08 "2008/2/9 4:49" 09 Feb 08 "2008/2/9 4:54" "" 368 368 .3336355 94 11 .8952381 .1047619 772 12496 "Used in the analysis" "5th" "6th" "4th" "Third" "First" "Second" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Other" "Other" "2-4 million yen" "Less than 2 million yen" 62 "Hokkaido" 08 Feb 08 "2008/2/8 22:18" 08 Feb 08 "2008/2/8 23:02" "" 159 159 .1441523 39 6 .8666667 .1333333 773 12499 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 24 "Ehime" 09 Feb 08 "2008/2/9 0:25" 09 Feb 08 "2008/2/9 0:43" "" 340 340 .2812242 774 12502 "Used in the analysis" "Third" "First" "Do not care" "Second" "Do not care" "4th" "No particular brand" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "12-14 million yen" "12-14 million yen" 46 "Osaka" 09 Feb 08 "2008/2/9 0:23" 09 Feb 08 "2008/2/9 0:37" "" 294 294 .2675159 246 47 .8395904 .1604096 775 12505 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "10-12 million yen" "2-4 million yen" 34 "Osaka" 08 Feb 08 "2008/2/8 21:34" 08 Feb 08 "2008/2/8 21:53" "" 49 49 .044586 41 7 .8541667 .1458333 776 12514 "Used in the analysis" "Third" "Do not care" "First" "Second" "Do not care" "4th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "DK" "DK" 65 "Tokyo" 09 Feb 08 "2008/2/9 10:45" 09 Feb 08 "2008/2/9 11:02" "" 544 544 .4949954 456 87 .839779 .160221 777 12517 "Used in the analysis" "Second" "Third" "First" "4th" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 52 "Yamaguchi" 08 Feb 08 "2008/2/8 21:12" 08 Feb 08 "2008/2/8 21:20" "" 14 14 .0127389 13 0 1 0 778 12520 "Used in the analysis" "First" "Third" "5th" "Second" "6th" "4th" "Sharp" "know" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "4-6 million yen" 35 "Fukuoka" 08 Feb 08 "2008/2/8 21:57" 08 Feb 08 "2008/2/8 22:14" "" 106 106 .0961015 25 4 .862069 .137931 779 12521 "Used in the analysis" "Second" "Do not care" "4th" "Third" "Do not care" "First" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Unemployed" "DK" "2-4 million yen" 63 "Kanagawa" 09 Feb 08 "2008/2/9 16:03" 09 Feb 08 "2008/2/9 16:09" "" 672 672 .6092475 155 21 .8806818 .1193182 780 12522 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 35 "Kanagawa" 09 Feb 08 "2008/2/9 21:21" 09 Feb 08 "2008/2/9 21:25" "" 844 844 .6980976 781 12525 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "Less than 2 million yen" 43 "Saitama" 09 Feb 08 "2008/2/9 13:11" 09 Feb 08 "2008/2/9 13:19" "" 615 615 .5595996 520 94 .8469055 .1530945 782 12528 "Used in the analysis" "Third" "Second" "Do not care" "First" "Do not care" "4th" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Public employee" "Other" "4-6 million yen" "Less than 2 million yen" 27 "Okinawa" 08 Feb 08 "2008/2/8 21:40" 08 Feb 08 "2008/2/8 21:58" "" 68 68 .06165 14 4 .7777778 .2222222 783 12537 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "8-10 million yen" 54 "Osaka" 10 Feb 08 "2008/2/10 22:25" 10 Feb 08 "2008/2/10 22:35" "" 938 938 .8535032 775 162 .8271078 .1728922 784 12541 "Used in the analysis" "Third" "6th" "Second" "First" "4th" "5th" "Sony" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "2-4 million yen" 69 "Kanagawa" 10 Feb 08 "2008/2/10 11:52" 10 Feb 08 "2008/2/10 12:06" "" 963 963 .7965261 785 12543 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "Less than 2 million yen" "Less than 2 million yen" 23 "Tokyo" 08 Feb 08 "2008/2/8 21:09" 08 Feb 08 "2008/2/8 21:21" "" 11 11 .0100091 10 0 1 0 786 12544 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "8-10 million yen" 55 "Saitama" 08 Feb 08 "2008/2/8 21:12" 08 Feb 08 "2008/2/8 21:24" "" 22 22 .0199456 6 2 .75 .25 787 12549 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 66 "Shizuoka" 08 Feb 08 "2008/2/8 21:06" 08 Feb 08 "2008/2/8 21:15" "" 10 10 .0090662 3 0 1 0 788 12550 "Used in the analysis" "4th" "Second" "First" "Third" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 31 "Tokyo" 08 Feb 08 "2008/2/8 22:00" 08 Feb 08 "2008/2/8 22:15" "" 113 113 .0934657 789 12554 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "4-6 million yen" "4-6 million yen" 29 "Kumamoto" 08 Feb 08 "2008/2/8 23:28" 08 Feb 08 "2008/2/8 23:47" "" 219 219 .1985494 54 8 .8709677 .1290323 790 12557 "Used in the analysis" "Third" "4th" "First" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Working for your family business" "Other" "10-12 million yen" "8-10 million yen" 61 "Aichi" 09 Feb 08 "2008/2/9 9:48" 09 Feb 08 "2008/2/9 10:04" "" 489 489 .4433364 113 13 .8968254 .1031746 791 12558 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Don't want to answer" "Running own business" "Other" "DK" "DK" "Tokyo" 10 Feb 08 "2008/2/10 22:16" 10 Feb 08 "2008/2/10 22:37" "" 948 948 .8594742 204 28 .8793104 .1206897 792 12559 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Public employee" "Other" "2-4 million yen" "2-4 million yen" 36 "Hokkaido" 09 Feb 08 "2008/2/9 8:13" 09 Feb 08 "2008/2/9 8:19" "" 471 471 .3895782 793 12560 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "DK" "Less than 2 million yen" "Kanagawa" 09 Feb 08 "2008/2/9 9:40" 09 Feb 08 "2008/2/9 9:45" "" 56 56 .0463193 794 12561 "Used in the analysis" "First" "Second" "5th" "Third" "6th" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 32 "Akita" 08 Feb 08 "2008/2/8 22:07" 08 Feb 08 "2008/2/8 22:43" "" 126 126 .1146497 110 15 .88 .12 795 12566 "Used in the analysis" "First" "Third" "5th" "Second" "4th" "Do not care" "No particular brand" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 57 "Oita" 08 Feb 08 "2008/2/8 21:22" 08 Feb 08 "2008/2/8 21:27" "" 26 26 .0236579 23 2 .92 .08 796 12573 "Used in the analysis" "Third" "6th" "First" "Second" "4th" "5th" "Panasonic" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "10-12 million yen" "10-12 million yen" 42 "Chiba" 08 Feb 08 "2008/2/8 21:59" 09 Feb 08 "2008/2/9 19:25" "2008/2/9 19:23" 104 104 .0946315 89 14 .8640777 .1359223 797 12576 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "Less than 2 million yen" "Less than 2 million yen" 49 "Saitama" 08 Feb 08 "2008/2/8 22:20" 08 Feb 08 "2008/2/8 22:46" "" 145 145 .1199338 798 12579 "Used in the analysis" "First" "5th" "Third" "4th" "6th" "Second" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Don't want to answer" "Don't want to answer" "Don't want to answer" 29 "Shimane" 09 Feb 08 "2008/2/9 22:41" 09 Feb 08 "2008/2/9 22:47" "" 890 890 .7361456 799 12580 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "4-6 million yen" "4-6 million yen" 31 "Hokkaido" 09 Feb 08 "2008/2/9 15:37" 09 Feb 08 "2008/2/9 15:47" "" 666 666 .6038078 154 21 .88 .12 800 12583 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Third" "4th" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "No" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 42 "Fukushima" 12 Feb 08 "2008/2/12 8:57" 12 Feb 08 "2008/2/12 10:03" "" 1153 1153 .9536808 801 12584 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Clerical" "DK" "Don't want to answer" 35 "Akita" 09 Feb 08 "2008/2/9 20:00" 09 Feb 08 "2008/2/9 20:07" "" 753 753 .6851683 623 129 .8284575 .1715426 802 12587 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "6th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Working for your family business" "Other" "2-4 million yen" "Less than 2 million yen" 59 "Yamaguchi" 09 Feb 08 "2008/2/9 20:29" 09 Feb 08 "2008/2/9 20:33" "" 829 829 .6856906 803 12592 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 54 "Aichi" 10 Feb 08 "2008/2/10 11:00" 10 Feb 08 "2008/2/10 11:12" "" 955 955 .789909 804 12593 "Used in the analysis" "First" "Third" "5th" "Second" "4th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 30 "Tokyo" 12 Feb 08 "2008/2/12 23:36" 12 Feb 08 "2008/2/12 23:43" "" 1093 1093 .9909338 235 32 .8801498 .1198502 805 12598 "Used in the analysis" "4th" "First" "Second" "Third" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "10-12 million yen" "2-4 million yen" 58 "Gunma" 08 Feb 08 "2008/2/8 21:07" 08 Feb 08 "2008/2/8 21:17" "" 17 17 .0140612 806 12599 "Used in the analysis" "First" "Third" "Do not care" "Second" "6th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "DK" "Less than 2 million yen" 64 "Aichi" 09 Feb 08 "2008/2/9 21:27" 09 Feb 08 "2008/2/9 21:36" "" 794 794 .722475 658 135 .8297604 .1702396 807 12600 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "NEC" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 46 "Fukui" 09 Feb 08 "2008/2/9 9:19" 09 Feb 08 "2008/2/9 9:27" "" 526 526 .4350703 808 12602 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 37 "Kanagawa" 08 Feb 08 "2008/2/8 21:08" 08 Feb 08 "2008/2/8 21:14" "" 9 9 .0074442 809 12605 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 30 "Hyogo" 10 Feb 08 "2008/2/10 11:34" 10 Feb 08 "2008/2/10 11:38" "" 960 960 .7940447 810 12607 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "More than 14 million yen" "More than 14 million yen" 52 "Miyagi" 11 Feb 08 "2008/2/11 16:47" 11 Feb 08 "2008/2/11 16:52" "" 994 994 .9044586 822 171 .8277946 .1722054 811 12608 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "4-6 million yen" 61 "Miyagi" 09 Feb 08 "2008/2/9 0:31" 09 Feb 08 "2008/2/9 0:42" "" 290 290 .2629193 74 9 .8915663 .1084337 812 12610 "Used in the analysis" "5th" "Do not care" "Second" "First" "4th" "Third" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 64 "Kanagawa" 10 Feb 08 "2008/2/10 10:48" 10 Feb 08 "2008/2/10 11:00" "" 865 865 .7842249 191 26 .8801844 .1198157 813 12612 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "6-8 million yen" 43 "Okinawa" 11 Feb 08 "2008/2/11 9:21" 11 Feb 08 "2008/2/11 9:29" "" 1065 1065 .8808933 814 12617 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 40 "Miyagi" 09 Feb 08 "2008/2/9 7:54" 09 Feb 08 "2008/2/9 7:59" "" 462 462 .382134 815 12618 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 57 "Kanagawa" 09 Feb 08 "2008/2/9 11:45" 09 Feb 08 "2008/2/9 11:57" "2008/2/9 11:56" 586 586 .533212 494 91 .8444445 .1555556 816 12623 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "6th" "NEC" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 53 "Hokkaido" 13 Feb 08 "2008/2/13 11:31" 13 Feb 08 "2008/2/13 11:39" "" 1098 1098 .9990901 911 186 .8304467 .1695533 817 12624 "Used in the analysis" "First" "Third" "5th" "Second" "4th" "6th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "4-6 million yen" 57 "Chiba" 09 Feb 08 "2008/2/9 19:19" 09 Feb 08 "2008/2/9 19:30" "" 819 819 .6774194 818 12625 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Clerical" "4-6 million yen" "2-4 million yen" 53 "Kumamoto" 09 Feb 08 "2008/2/9 9:45" 09 Feb 08 "2008/2/9 10:08" "" 556 556 .4598842 819 12631 "Used in the analysis" "5th" "First" "Do not care" "4th" "Third" "Second" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "Less than 2 million yen" 29 "Kochi" 09 Feb 08 "2008/2/9 14:31" 09 Feb 08 "2008/2/9 14:38" "" 649 649 .5905368 549 99 .8472222 .1527778 820 12634 "Used in the analysis" "4th" "First" "6th" "Second" "Third" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Public employee" "Clerical" "12-14 million yen" "Less than 2 million yen" 26 "Kagawa" 13 Feb 08 "2008/2/13 9:17" 13 Feb 08 "2008/2/13 9:32" "" 1093 1093 .9945405 906 186 .8296703 .1703297 821 12637 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 67 "Fukuoka" 08 Feb 08 "2008/2/8 22:29" 08 Feb 08 "2008/2/8 23:00" "" 158 158 .1437671 139 18 .8853503 .1146497 822 12638 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 66 "Fukuoka" 09 Feb 08 "2008/2/9 16:38" 09 Feb 08 "2008/2/9 16:42" "" 766 766 .6335815 823 12639 "Used in the analysis" "Third" "First" "4th" "Second" "6th" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "6-8 million yen" "Less than 2 million yen" 25 "Aichi" 08 Feb 08 "2008/2/8 21:50" 08 Feb 08 "2008/2/8 22:32" "" 95 95 .0861287 21 4 .84 .16 824 12641 "Used in the analysis" "5th" "4th" "Second" "First" "6th" "Third" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 51 "Osaka" 12 Feb 08 "2008/2/12 20:08" 12 Feb 08 "2008/2/12 20:20" "" 1186 1186 .980976 825 12648 "Used in the analysis" "First" "Second" "5th" "Third" "4th" "6th" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Other" "More than 14 million yen" "Less than 2 million yen" 52 "Fukui" 08 Feb 08 "2008/2/8 23:07" 08 Feb 08 "2008/2/8 23:30" "" 204 204 .1849501 49 6 .8909091 .1090909 826 12649 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 48 "Osaka" 08 Feb 08 "2008/2/8 22:58" 09 Feb 08 "2008/2/9 0:07" "2008/2/8 23:53" 241 241 .218495 58 8 .8787879 .1212121 827 12661 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 33 "Niigata" 08 Feb 08 "2008/2/8 22:18" 08 Feb 08 "2008/2/8 22:36" "" 136 136 .1124897 828 12662 "Used in the analysis" "Second" "4th" "5th" "First" "Third" "6th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 50 "Nagasaki" 08 Feb 08 "2008/2/8 21:09" 08 Feb 08 "2008/2/8 21:15" "" 15 15 .0124069 829 12663 "Used in the analysis" "Second" "Do not care" "Third" "First" "Do not care" "Do not care" "Toshiba" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Other" "Other" "4-6 million yen" "2-4 million yen" 68 "Yamaguchi" 09 Feb 08 "2008/2/9 19:23" 09 Feb 08 "2008/2/9 19:30" "" 735 735 .6663644 165 23 .8776596 .1223404 830 12665 "Used in the analysis" "Second" "5th" "6th" "Third" "4th" "First" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Working for your family business" "Clerical" "DK" "Less than 2 million yen" 53 "Tokyo" 12 Feb 08 "2008/2/12 11:38" 12 Feb 08 "2008/2/12 12:00" "" 1052 1052 .9572338 870 181 .827783 .1722169 831 12668 "Used in the analysis" "6th" "5th" "Third" "First" "Second" "4th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "10-12 million yen" "2-4 million yen" 43 "Yamaguchi" 08 Feb 08 "2008/2/8 21:19" 08 Feb 08 "2008/2/8 21:25" "" 31 31 .0281052 9 3 .75 .25 832 12677 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "10-12 million yen" "2-4 million yen" 26 "Kyoto" 10 Feb 08 "2008/2/10 9:39" 10 Feb 08 "2008/2/10 9:46" "" 940 940 .7775021 833 12679 "Used in the analysis" "6th" "Third" "Second" "First" "5th" "4th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Running own business" "Other" "4-6 million yen" "4-6 million yen" 54 "Miyagi" 08 Feb 08 "2008/2/8 21:14" 08 Feb 08 "2008/2/8 21:26" "" 27 27 .0244787 8 2 .8 .2 834 12681 "Used in the analysis" "First" "5th" "Third" "Second" "Do not care" "4th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "6-8 million yen" 35 "Aichi" 11 Feb 08 "2008/2/11 21:09" 11 Feb 08 "2008/2/11 21:19" "" 1113 1113 .9205955 835 12682 "Used in the analysis" "4th" "First" "Third" "Second" "6th" "5th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 36 "Hokkaido" 09 Feb 08 "2008/2/9 3:00" 09 Feb 08 "2008/2/9 3:07" "" 404 404 .3341605 836 12683 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" "Osaka" 08 Feb 08 "2008/2/8 21:34" 08 Feb 08 "2008/2/8 21:43" "" 58 58 .0479735 837 12684 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "Don't want to answer" "Other" "Other" "Don't want to answer" "Don't want to answer" 54 "Hyogo" 09 Feb 08 "2008/2/9 3:15" 09 Feb 08 "2008/2/9 3:26" "" 373 373 .3393995 312 60 .8387097 .1612903 838 12688 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "More than 14 million yen" "More than 14 million yen" 57 "Saitama" 09 Feb 08 "2008/2/9 12:26" 09 Feb 08 "2008/2/9 12:33" "" 654 654 .5409429 839 12689 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "8-10 million yen" "Less than 2 million yen" 21 "Hiroshima" 09 Feb 08 "2008/2/9 20:26" 09 Feb 08 "2008/2/9 20:31" "" 768 768 .6988171 636 131 .8292047 .1707953 840 12690 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 27 "Iwate" 08 Feb 08 "2008/2/8 21:11" 08 Feb 08 "2008/2/8 21:16" "" 14 14 .0126927 5 1 .8333333 .1666667 841 12700 "Used in the analysis" "6th" "4th" "5th" "First" "Third" "Second" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "No" "Running own business" "Other" "2-4 million yen" "Less than 2 million yen" 39 "Chiba" 08 Feb 08 "2008/2/8 22:12" 08 Feb 08 "2008/2/8 22:33" "" 137 137 .1242067 33 5 .8684211 .131579 842 12703 "Used in the analysis" "Third" "6th" "4th" "First" "5th" "Second" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 44 "Fukuoka" 09 Feb 08 "2008/2/9 11:40" 09 Feb 08 "2008/2/9 11:47" "" 566 566 .513146 131 15 .8972602 .1027397 843 12708 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 46 "Kanagawa" 09 Feb 08 "2008/2/9 6:13" 09 Feb 08 "2008/2/9 6:21" "" 383 383 .3472348 98 11 .8990825 .1009174 844 12709 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 35 "Chiba" 09 Feb 08 "2008/2/9 18:51" 09 Feb 08 "2008/2/9 18:55" "" 736 736 .6696997 611 124 .8312925 .1687075 845 12711 "Used in the analysis" "First" "Third" "4th" "5th" "6th" "Second" "Sharp" "Don't know" "Don't know" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 29 "Saitama" 10 Feb 08 "2008/2/10 19:59" 10 Feb 08 "2008/2/10 20:01" "" 933 933 .8458749 201 28 .8777292 .1222707 846 12712 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "Toshiba" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 57 "Fukuoka" 11 Feb 08 "2008/2/11 2:28" 11 Feb 08 "2008/2/11 2:37" "" 1059 1059 .8759305 847 12714 "Used in the analysis" "First" "4th" "6th" "Second" "Third" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "DK" 33 "Hokkaido" 08 Feb 08 "2008/2/8 21:15" 08 Feb 08 "2008/2/8 21:22" "" 15 15 .0136488 14 0 1 0 848 12715 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 29 "Miyazaki" 10 Feb 08 "2008/2/10 0:59" 10 Feb 08 "2008/2/10 1:06" "" 916 916 .757651 849 12718 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Microsoft" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Public employee" "Don't want to answer" "4-6 million yen" "4-6 million yen" 33 "Kyoto" 08 Feb 08 "2008/2/8 22:36" 08 Feb 08 "2008/2/8 23:16" "" 165 165 .1364764 850 12719 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Don't want to answer" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 32 "Osaka" 11 Feb 08 "2008/2/11 0:09" 11 Feb 08 "2008/2/11 0:18" "" 948 948 .8626024 783 164 .8268216 .1731785 851 12721 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 30 "Hokkaido" 09 Feb 08 "2008/2/9 10:44" 09 Feb 08 "2008/2/9 10:51" "" 541 541 .4922657 453 87 .8388889 .1611111 852 12723 "Used in the analysis" "Second" "First" "Do not care" "Third" "Do not care" "4th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Don't want to answer" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 37 "Hyogo" 08 Feb 08 "2008/2/8 21:11" 08 Feb 08 "2008/2/8 21:16" "" 19 19 .0157155 853 12726 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 40 "Kanagawa" 10 Feb 08 "2008/2/10 0:41" 10 Feb 08 "2008/2/10 0:51" "" 840 840 .7643312 699 140 .8331347 .1668653 854 12730 "Used in the analysis" "First" "5th" "Third" "Second" "4th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "8-10 million yen" 50 "Shizuoka" 08 Feb 08 "2008/2/8 21:40" 08 Feb 08 "2008/2/8 21:56" "" 63 63 .0573248 53 9 .8548387 .1451613 855 12734 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 66 "Tokyo" 09 Feb 08 "2008/2/9 0:55" 09 Feb 08 "2008/2/9 1:00" "" 320 320 .2911738 264 55 .8275862 .1724138 856 12742 "Used in the analysis" "First" "4th" "5th" "Second" "6th" "Third" "No particular brand" "know" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 42 "Hokkaido" 08 Feb 08 "2008/2/8 21:08" 08 Feb 08 "2008/2/8 21:16" "" 14 14 .0126927 5 1 .8333333 .1666667 857 12744 "Used in the analysis" "Third" "6th" "5th" "First" "Second" "4th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 55 "Hokkaido" 08 Feb 08 "2008/2/8 22:53" 09 Feb 08 "2008/2/9 13:17" "2008/2/9 13:13" 679 679 .5616212 858 12748 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 43 "Aichi" 11 Feb 08 "2008/2/11 22:28" 11 Feb 08 "2008/2/11 22:35" "" 1016 1016 .9244768 841 174 .8285714 .1714286 859 12750 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Don't know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Employee at a private company" "Other" "Don't want to answer" "Don't want to answer" 41 "Miyagi" 09 Feb 08 "2008/2/9 1:05" 09 Feb 08 "2008/2/9 1:13" "" 330 330 .300273 273 56 .8297873 .1702128 860 12755 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "4-6 million yen" 37 "Osaka" 10 Feb 08 "2008/2/10 12:23" 10 Feb 08 "2008/2/10 12:33" "" 884 884 .8014506 194 26 .8818182 .1181818 861 12767 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 66 "Aichi" 09 Feb 08 "2008/2/9 17:06" 09 Feb 08 "2008/2/9 17:20" "" 780 780 .6451613 862 12771 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "Other" "IBM" "know" "Have neither rec." 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 42 "Hokkaido" 08 Feb 08 "2008/2/8 22:15" 08 Feb 08 "2008/2/8 23:13" "" 172 172 .1565059 149 22 .871345 .128655 863 12776 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Sharp" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "Yes" "Working for your family business" "Don't want to answer" "10-12 million yen" "8-10 million yen" 37 "Kanagawa" 10 Feb 08 "2008/2/10 22:34" 10 Feb 08 "2008/2/10 22:39" "" 1037 1037 .8577337 864 12781 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 39 10 Feb 08 "2008/2/10 14:45" 10 Feb 08 "2008/2/10 14:55" "" 979 979 .8097602 865 12783 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "No" "Employee at a private company" "Other" "4-6 million yen" "2-4 million yen" 31 "Hyogo" 12 Feb 08 "2008/2/12 3:27" 12 Feb 08 "2008/2/12 3:32" "" 1029 1029 .9329103 219 29 .8830645 .1169355 866 12791 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 39 "Hyogo" 09 Feb 08 "2008/2/9 6:52" 09 Feb 08 "2008/2/9 7:00" "" 443 443 .3664185 867 12795 "Used in the analysis" "Third" "4th" "First" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Unemployed" "DK" "Don't want to answer" 53 "Tokushima" 08 Feb 08 "2008/2/8 21:10" 08 Feb 08 "2008/2/8 21:21" "" 21 21 .019039 6 2 .75 .25 868 12800 "Used in the analysis" "Third" "6th" "First" "Second" "4th" "5th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 47 "Tokyo" 08 Feb 08 "2008/2/8 21:54" 08 Feb 08 "2008/2/8 22:54" "" 120 120 .0992556 869 12806 "Used in the analysis" "First" "Third" "Do not care" "Second" "6th" "4th" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 46 "Tokyo" 09 Feb 08 "2008/2/9 21:49" 09 Feb 08 "2008/2/9 21:56" "" 787 787 .7135086 176 24 .88 .12 870 12808 "Used in the analysis" "First" "4th" "Do not care" "Second" "Do not care" "Third" "Other" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "DK" "Less than 2 million yen" "Tokushima" 08 Feb 08 "2008/2/8 21:51" 08 Feb 08 "2008/2/8 22:17" "" 97 97 .0802316 871 12814 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 40 "Shizuoka" 09 Feb 08 "2008/2/9 0:34" 09 Feb 08 "2008/2/9 0:53" "" 342 342 .2828784 872 12815 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 44 "Ehime" 08 Feb 08 "2008/2/8 21:19" 08 Feb 08 "2008/2/8 21:25" "" 34 34 .0281224 873 12818 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 29 "Nara" 09 Feb 08 "2008/2/9 16:38" 09 Feb 08 "2008/2/9 16:46" "" 691 691 .6287534 577 113 .8362319 .1637681 874 12820 "Used in the analysis" "First" "Second" "4th" "Third" "6th" "5th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Don't want to answer" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 60 "Miyagi" 09 Feb 08 "2008/2/9 15:51" 09 Feb 08 "2008/2/9 16:04" "" 753 753 .6228288 875 12823 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 27 "Tokyo" 10 Feb 08 "2008/2/10 7:43" 10 Feb 08 "2008/2/10 7:48" "" 930 930 .7692308 876 12824 "Used in the analysis" "Third" "5th" "Second" "First" "4th" "6th" "NEC" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 31 "Hiroshima" 11 Feb 08 "2008/2/11 3:52" 11 Feb 08 "2008/2/11 3:59" "" 1060 1060 .8767576 877 12828 "Used in the analysis" "First" "Third" "5th" "Second" "6th" "4th" "Panasonic" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 60 "Tokyo" 09 Feb 08 "2008/2/9 21:47" 09 Feb 08 "2008/2/9 21:56" "" 805 805 .7324841 666 138 .8283582 .1716418 878 12831 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 47 "Miyagi" 09 Feb 08 "2008/2/9 11:49" 09 Feb 08 "2008/2/9 12:06" "" 573 573 .5194923 134 16 .8933333 .1066667 879 12835 "Used in the analysis" "4th" "Third" "First" "Second" "Do not care" "Do not care" "Sony" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Don't want to answer" "Don't want to answer" "2-4 million yen" "Less than 2 million yen" 33 "Fukushima" 08 Feb 08 "2008/2/8 23:49" 09 Feb 08 "2008/2/9 0:11" "" 269 269 .2224979 880 12843 "Used in the analysis" "Third" "Second" "5th" "First" "6th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Public employee" "Clerical" "6-8 million yen" "Less than 2 million yen" 34 "Shizuoka" 09 Feb 08 "2008/2/9 22:15" 09 Feb 08 "2008/2/9 22:21" "" 877 877 .7253929 881 12849 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 64 "Toyama" 09 Feb 08 "2008/2/9 17:03" 09 Feb 08 "2008/2/9 17:21" "" 690 690 .6255667 158 21 .8826815 .1173184 882 12852 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Don't want to answer" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "Don't want to answer" 35 "Tokyo" 10 Feb 08 "2008/2/10 2:38" 10 Feb 08 "2008/2/10 2:43" "" 858 858 .7807097 713 144 .831972 .168028 883 12853 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 61 "Osaka" 09 Feb 08 "2008/2/9 17:41" 09 Feb 08 "2008/2/9 17:49" "" 715 715 .6505914 596 118 .8347339 .1652661 884 12855 "Used in the analysis" "First" "Third" "Do not care" "Second" "5th" "4th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "2-4 million yen" 67 "Akita" 10 Feb 08 "2008/2/10 9:16" 10 Feb 08 "2008/2/10 9:32" "" 937 937 .7750207 885 12863 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 42 "Tokyo" 09 Feb 08 "2008/2/9 8:42" 09 Feb 08 "2008/2/9 8:48" "" 460 460 .4185623 384 75 .8366013 .1633987 886 12865 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 50 "Kochi" 09 Feb 08 "2008/2/9 10:39" 09 Feb 08 "2008/2/9 10:50" "" 599 599 .4954508 887 12866 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "Don't want to answer" "Don't want to answer" "Don't want to answer" "Don't want to answer" 50 "Miyagi" 08 Feb 08 "2008/2/8 21:16" 08 Feb 08 "2008/2/8 21:21" "" 27 27 .0223325 888 12868 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Don't want to answer" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 56 "Fukuoka" 09 Feb 08 "2008/2/9 3:38" 09 Feb 08 "2008/2/9 3:44" "" 361 361 .3272892 92 11 .8932039 .1067961 889 12869 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Don't want to answer" "Running own business" "Clerical" "4-6 million yen" "Less than 2 million yen" 54 "Ibaraki" 08 Feb 08 "2008/2/8 21:14" 08 Feb 08 "2008/2/8 21:25" "" 24 24 .0217588 7 2 .7777778 .2222222 890 12870 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "4-6 million yen" 65 "Okinawa" 09 Feb 08 "2008/2/9 10:58" 09 Feb 08 "2008/2/9 11:10" "" 545 545 .494107 125 15 .8928571 .1071429 891 12873 "Used in the analysis" "First" "4th" "Do not care" "Second" "Do not care" "Third" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Don't want to answer" "Running own business" "Clerical" "4-6 million yen" "Don't want to answer" 52 "Saitama" 08 Feb 08 "2008/2/8 23:18" 08 Feb 08 "2008/2/8 23:29" "" 227 227 .1877585 892 12879 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "NEC" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "4-6 million yen" 49 "Fukuoka" 09 Feb 08 "2008/2/9 9:47" 09 Feb 08 "2008/2/9 9:58" "" 485 485 .4397099 113 13 .8968254 .1031746 893 12882 "Used in the analysis" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 34 "Kanagawa" 09 Feb 08 "2008/2/9 11:25" 09 Feb 08 "2008/2/9 11:29" "" 556 556 .5040798 128 15 .8951049 .1048951 894 12883 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Running own business" "Manager" "6-8 million yen" "2-4 million yen" 50 "Yamagata" 09 Feb 08 "2008/2/9 8:31" 09 Feb 08 "2008/2/9 8:41" "" 455 455 .4140127 379 75 .8348017 .1651982 895 12884 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Don't want to answer" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 62 "Kanagawa" 09 Feb 08 "2008/2/9 13:13" 09 Feb 08 "2008/2/9 13:29" "" 683 683 .5649297 896 12885 "Used in the analysis" "Second" "Third" "First" "4th" "Do not care" "5th" "Toshiba" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Unemployed" "DK" "Less than 2 million yen" 26 "Aichi" 09 Feb 08 "2008/2/9 0:17" 09 Feb 08 "2008/2/9 0:30" "" 288 288 .2620564 241 46 .8397213 .1602788 897 12890 "Used in the analysis" "First" "Do not care" "4th" "Second" "5th" "Third" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Homemaker" "4-6 million yen" "Less than 2 million yen" 34 "Kanagawa" 09 Feb 08 "2008/2/9 14:37" 09 Feb 08 "2008/2/9 14:43" "" 718 718 .5938792 898 12894 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Other" "8-10 million yen" "8-10 million yen" 51 "Osaka" 09 Feb 08 "2008/2/9 1:11" 09 Feb 08 "2008/2/9 1:25" "" 323 323 .2928377 83 9 .9021739 .0978261 899 12901 "Used in the analysis" "Second" "6th" "5th" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 67 "Okayama" 09 Feb 08 "2008/2/9 17:23" 09 Feb 08 "2008/2/9 17:33" "" 787 787 .6509512 900 12903 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "2-4 million yen" "Less than 2 million yen" 42 "Hokkaido" 09 Feb 08 "2008/2/9 14:07" 09 Feb 08 "2008/2/9 14:15" "" 639 639 .5814376 539 99 .8448276 .1551724 901 12904 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "NEC" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Public employee" "Manager" "Don't want to answer" "Don't want to answer" 57 "Hokkaido" 11 Feb 08 "2008/2/11 18:39" 11 Feb 08 "2008/2/11 18:44" "" 1001 1001 .9108281 827 173 .827 .173 902 12907 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 38 "Aichi" 08 Feb 08 "2008/2/8 22:38" 08 Feb 08 "2008/2/8 23:12" "" 174 174 .1577516 44 6 .88 .12 903 12908 "Used in the analysis" "5th" "Second" "4th" "First" "Third" "Do not care" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Other" "Other" "Don't want to answer" "Don't want to answer" 64 "Hokkaido" 09 Feb 08 "2008/2/9 19:41" 09 Feb 08 "2008/2/9 19:47" "" 743 743 .6736174 169 23 .8802083 .1197917 904 12913 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 33 "Osaka" 08 Feb 08 "2008/2/8 23:56" 09 Feb 08 "2008/2/9 0:19" "" 285 285 .235732 905 12915 "Used in the analysis" "Second" "First" "Third" "4th" "6th" "5th" "Other" "HITACHI" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "10-12 million yen" "4-6 million yen" 29 "Kanagawa" 09 Feb 08 "2008/2/9 21:50" 09 Feb 08 "2008/2/9 22:02" "" 863 863 .7138131 906 12918 "Used in the analysis" "Third" "Second" "5th" "First" "4th" "6th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "DK" "Less than 2 million yen" 23 "Kanagawa" 08 Feb 08 "2008/2/8 23:42" 09 Feb 08 "2008/2/9 0:30" "" 262 262 .216708 907 12920 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "4-6 million yen" 43 "Shizuoka" 09 Feb 08 "2008/2/9 23:59" 10 Feb 08 "2008/2/10 0:08" "" 826 826 .7488667 182 24 .8834952 .1165049 908 12924 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Working for your family business" "Other" "4-6 million yen" "Less than 2 million yen" 51 "Aichi" 08 Feb 08 "2008/2/8 22:17" 08 Feb 08 "2008/2/8 23:36" "" 150 150 .1364877 131 18 .8791946 .1208054 909 12928 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 60 "Niigata" 08 Feb 08 "2008/2/8 23:56" 09 Feb 08 "2008/2/9 0:10" "" 256 256 .2320943 64 9 .8767123 .1232877 910 12932 "Used in the analysis" "First" "5th" "Third" "Second" "4th" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 38 "Miyagi" 09 Feb 08 "2008/2/9 11:23" 09 Feb 08 "2008/2/9 11:30" "" 628 628 .5194376 911 12934 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Homemaker" "6-8 million yen" "Less than 2 million yen" 35 "Fukuoka" 11 Feb 08 "2008/2/11 21:37" 11 Feb 08 "2008/2/11 21:46" "" 1117 1117 .9239041 912 12936 "Used in the analysis" "Second" "5th" "Third" "First" "Do not care" "4th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 63 "Nagano" 09 Feb 08 "2008/2/9 9:07" 09 Feb 08 "2008/2/9 9:25" "" 480 480 .4367607 398 81 .8308977 .1691023 913 12939 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 41 "Kanagawa" 09 Feb 08 "2008/2/9 17:27" 09 Feb 08 "2008/2/9 17:32" "" 712 712 .6478617 593 118 .8340366 .1659634 914 12940 "Used in the analysis" "Second" "Third" "5th" "First" "4th" "6th" "Panasonic" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "8-10 million yen" 38 "Shizuoka" 09 Feb 08 "2008/2/9 1:47" 10 Feb 08 "2008/2/10 1:45" "" 919 919 .7601323 915 12941 "Used in the analysis" "First" "Third" "Second" "4th" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "4-6 million yen" 55 "Oita" 09 Feb 08 "2008/2/9 16:45" 09 Feb 08 "2008/2/9 17:06" "" 698 698 .6351228 582 115 .8350072 .1649928 916 12947 "Used in the analysis" "First" "5th" "4th" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 40 "Aichi" 09 Feb 08 "2008/2/9 2:06" 09 Feb 08 "2008/2/9 2:12" "" 344 344 .3118767 85 11 .8854167 .1145833 917 12952 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 47 "Hokkaido" 09 Feb 08 "2008/2/9 10:02" 09 Feb 08 "2008/2/9 10:20" "" 503 503 .456029 114 13 .8976378 .1023622 918 12956 "Used in the analysis" "Second" "5th" "4th" "First" "6th" "Third" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 54 "Shimane" 09 Feb 08 "2008/2/9 16:28" 09 Feb 08 "2008/2/9 16:37" "" 686 686 .6242038 572 113 .8350365 .1649635 919 12959 "Used in the analysis" "4th" "Third" "6th" "First" "Second" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 45 "Hiroshima" 08 Feb 08 "2008/2/8 23:16" 08 Feb 08 "2008/2/8 23:30" "" 213 213 .1931097 51 6 .8947368 .1052632 920 12965 "Used in the analysis" "Second" "Third" "Do not care" "First" "4th" "5th" "Sharp" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 40 "Gifu" 08 Feb 08 "2008/2/8 22:53" 08 Feb 08 "2008/2/8 23:21" "" 195 195 .177434 165 29 .8505155 .1494845 921 12966 "Used in the analysis" "First" "Third" "Second" "4th" "5th" "6th" "Sony" "know" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "10-12 million yen" 55 "Hiroshima" 09 Feb 08 "2008/2/9 8:30" 09 Feb 08 "2008/2/9 8:38" "" 487 487 .4028122 922 12967 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "6th" "Other" "HITACHI" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 60 "Hiroshima" 08 Feb 08 "2008/2/8 21:17" 08 Feb 08 "2008/2/8 21:26" "" 27 27 .0244787 8 2 .8 .2 923 12968 "Used in the analysis" "First" "Second" "4th" "Third" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "10-12 million yen" 55 "Nagano" 09 Feb 08 "2008/2/9 15:04" 09 Feb 08 "2008/2/9 15:15" "" 730 730 .6038048 924 12974 "Used in the analysis" "First" "6th" "Third" "Second" "5th" "4th" "Panasonic" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 63 "Nagano" 09 Feb 08 "2008/2/9 12:04" 09 Feb 08 "2008/2/9 12:13" "" 577 577 .5231188 137 16 .8954248 .1045752 925 12976 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Homemaker" "DK" "DK" 56 "Hokkaido" 08 Feb 08 "2008/2/8 22:52" 08 Feb 08 "2008/2/8 23:19" "" 192 192 .1740707 49 6 .8909091 .1090909 926 12977 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "6-8 million yen" "6-8 million yen" 40 "Hyogo" 08 Feb 08 "2008/2/8 23:11" 09 Feb 08 "2008/2/9 0:01" "" 213 213 .1931097 51 6 .8947368 .1052632 927 12988 "Used in the analysis" "5th" "Second" "4th" "First" "Third" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 50 "Chiba" 09 Feb 08 "2008/2/9 1:06" 09 Feb 08 "2008/2/9 1:14" "" 333 333 .3030027 276 56 .8313253 .1686747 928 12992 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Other" "Clerical" "6-8 million yen" "4-6 million yen" 44 "Osaka" 11 Feb 08 "2008/2/11 21:24" 11 Feb 08 "2008/2/11 21:33" "" 1011 1011 .9199272 837 173 .8287129 .1712871 929 12994 "Used in the analysis" "Do not care" "Second" "Third" "First" "4th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 51 "Kagawa" 10 Feb 08 "2008/2/10 15:04" 10 Feb 08 "2008/2/10 15:15" "" 899 899 .8180164 740 158 .8240535 .1759465 930 12998 "Used in the analysis" "Second" "4th" "Do not care" "First" "Third" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Clerical" "6-8 million yen" "Less than 2 million yen" "Nagano" 09 Feb 08 "2008/2/9 22:19" 09 Feb 08 "2008/2/9 22:36" "" 885 885 .7320099 931 12999 "Used in the analysis" "First" "4th" "Do not care" "Second" "Do not care" "Third" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 41 "Aichi" 09 Feb 08 "2008/2/9 7:29" 09 Feb 08 "2008/2/9 7:40" "" 417 417 .3794358 350 66 .8413461 .1586538 932 13003 "Used in the analysis" "Third" "5th" "Second" "First" "4th" "Do not care" "Other" "Epson" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 65 "Chiba" 08 Feb 08 "2008/2/8 22:01" 08 Feb 08 "2008/2/8 22:36" "" 130 130 .1178604 29 5 .8529412 .1470588 933 13005 "Used in the analysis" "Third" "Second" "5th" "First" "6th" "4th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 47 "Nagano" 09 Feb 08 "2008/2/9 0:31" 09 Feb 08 "2008/2/9 0:49" "" 292 292 .2647325 75 9 .8928571 .1071429 934 13006 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Third" "4th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 61 "Saitama" 09 Feb 08 "2008/2/9 14:47" 09 Feb 08 "2008/2/9 14:55" "" 722 722 .5971878 935 13010 "Used in the analysis" "Third" "Second" "5th" "First" "4th" "6th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 42 "Osaka" 08 Feb 08 "2008/2/8 21:39" 08 Feb 08 "2008/2/8 21:51" "" 69 69 .057072 936 13017 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Clerical" "Don't want to answer" "Don't want to answer" "Fukuoka" 08 Feb 08 "2008/2/8 22:55" 09 Feb 08 "2008/2/9 0:28" "" 198 198 .1795104 49 6 .8909091 .1090909 937 13019 "Used in the analysis" "Third" "First" "4th" "Second" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "10-12 million yen" "Don't want to answer" 54 "Fukuoka" 09 Feb 08 "2008/2/9 5:00" 09 Feb 08 "2008/2/9 5:07" "" 420 420 .3473946 938 13025 "Used in the analysis" "First" "5th" "4th" "Third" "6th" "Second" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Running own business" "Clerical" "4-6 million yen" "Less than 2 million yen" 45 "Kanagawa" 09 Feb 08 "2008/2/9 7:18" 09 Feb 08 "2008/2/9 7:28" "" 414 414 .3767061 347 66 .8401937 .1598063 939 13028 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "Apple" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 47 "Shizuoka" 08 Feb 08 "2008/2/8 22:30" 08 Feb 08 "2008/2/8 22:51" "" 156 156 .1419472 137 18 .883871 .116129 940 13029 "Used in the analysis" "4th" "Second" "5th" "Third" "First" "6th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "Less than 2 million yen" "Less than 2 million yen" 59 "Toyama" 09 Feb 08 "2008/2/9 13:52" 09 Feb 08 "2008/2/9 14:00" "" 634 634 .5768881 534 99 .8436019 .1563981 941 13030 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "No" "Other" "Sales, service and manual labor" "12-14 million yen" "Less than 2 million yen" 51 "Tokyo" 12 Feb 08 "2008/2/12 9:40" 12 Feb 08 "2008/2/12 9:52" "" 1039 1039 .9454049 861 177 .8294798 .1705202 942 13037 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 41 "Gunma" 09 Feb 08 "2008/2/9 11:25" 09 Feb 08 "2008/2/9 11:30" "" 568 568 .5168335 478 89 .8430335 .1569665 943 13041 "Used in the analysis" "5th" "Second" "4th" "First" "Do not care" "Third" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 54 "Nara" 09 Feb 08 "2008/2/9 10:10" 09 Feb 08 "2008/2/9 10:21" "" 511 511 .463282 118 13 .9007633 .0992366 944 13043 "Used in the analysis" "4th" "First" "Second" "Third" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Other" "Sales, service and manual labor" "6-8 million yen" "Less than 2 million yen" 33 "Osaka" 08 Feb 08 "2008/2/8 21:22" 08 Feb 08 "2008/2/8 21:27" "" 22 22 .0200182 20 1 .952381 .047619 945 13045 "Used in the analysis" "Do not care" "Do not care" "Do not care" "First" "Do not care" "Do not care" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 64 "Chiba" 10 Feb 08 "2008/2/10 9:12" 10 Feb 08 "2008/2/10 9:20" "" 936 936 .7741935 946 13048 "Used in the analysis" "First" "6th" "Second" "Third" "Do not care" "4th" "Other" "FUJITSU" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 54 "Hyogo" 09 Feb 08 "2008/2/9 12:29" 09 Feb 08 "2008/2/9 12:35" "" 600 600 .5459509 506 93 .8447412 .1552588 947 13050 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 61 "Miyagi" 08 Feb 08 "2008/2/8 21:18" 08 Feb 08 "2008/2/8 21:22" "" 25 25 .0226655 8 2 .8 .2 948 13053 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "NEC" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 27 "Aichi" 09 Feb 08 "2008/2/9 14:29" 09 Feb 08 "2008/2/9 14:38" "" 716 716 .592225 949 13055 "Used in the analysis" "First" "Third" "6th" "Second" "4th" "5th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "6-8 million yen" "6-8 million yen" 55 "Ibaraki" 09 Feb 08 "2008/2/9 8:13" 09 Feb 08 "2008/2/9 8:22" "" 444 444 .4040036 370 73 .8352144 .1647855 950 13056 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 50 "Aichi" 11 Feb 08 "2008/2/11 2:03" 11 Feb 08 "2008/2/11 2:12" "" 1058 1058 .8751034 951 13058 "Used in the analysis" "4th" "First" "Second" "Third" "5th" "6th" "Panasonic" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 35 "Tokyo" 09 Feb 08 "2008/2/9 18:57" 09 Feb 08 "2008/2/9 19:02" "" 740 740 .6733394 615 124 .8322057 .1677943 952 13069 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Apple" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 51 "Hokkaido" 10 Feb 08 "2008/2/10 9:47" 10 Feb 08 "2008/2/10 9:58" "" 944 944 .7808106 953 13072 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 41 "Hokkaido" 10 Feb 08 "2008/2/10 7:07" 10 Feb 08 "2008/2/10 7:14" "" 868 868 .7898089 721 146 .8316032 .1683968 954 13074 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Other" "Specialist (doctor, lawyer etc.)" "12-14 million yen" "Less than 2 million yen" 55 "Kanagawa" 10 Feb 08 "2008/2/10 16:02" 10 Feb 08 "2008/2/10 16:11" "" 908 908 .8262057 749 158 .8257993 .1742007 955 13090 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Other" "6-8 million yen" "6-8 million yen" 39 "Tokyo" 09 Feb 08 "2008/2/9 5:56" 09 Feb 08 "2008/2/9 6:03" "" 377 377 .3417951 96 11 .8971962 .1028037 956 13091 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "8-10 million yen" "8-10 million yen" 59 "Kanagawa" 11 Feb 08 "2008/2/11 16:46" 11 Feb 08 "2008/2/11 16:54" "" 1001 1001 .9075249 214 29 .8806584 .1193416 957 13094 "Used in the analysis" "Third" "4th" "Do not care" "First" "Do not care" "Second" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 66 "Ishikawa" 08 Feb 08 "2008/2/8 23:21" 08 Feb 08 "2008/2/8 23:42" "" 223 223 .2021759 55 8 .8730159 .1269841 958 13095 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Panasonic" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Student" "More than 14 million yen" "Less than 2 million yen" 26 "Osaka" 09 Feb 08 "2008/2/9 0:15" 09 Feb 08 "2008/2/9 0:27" "" 286 286 .2602366 239 46 .8385965 .1614035 959 13096 "Used in the analysis" "Third" "First" "4th" "Second" "5th" "Do not care" "Other" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Other" "Clerical" "6-8 million yen" "Less than 2 million yen" 54 "Nagano" 09 Feb 08 "2008/2/9 6:12" 09 Feb 08 "2008/2/9 6:18" "" 382 382 .3463282 98 11 .8990825 .1009174 960 13097 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "Apple" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 37 "Kumamoto" 08 Feb 08 "2008/2/8 22:48" 09 Feb 08 "2008/2/9 0:02" "" 204 204 .1849501 49 6 .8909091 .1090909 961 13098 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 59 "Miyazaki" 09 Feb 08 "2008/2/9 22:01" 09 Feb 08 "2008/2/9 22:11" "" 871 871 .7204301 962 13101 "Used in the analysis" "First" "6th" "4th" "Third" "5th" "Second" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "Don't want to answer" "Don't want to answer" 55 "Fukuoka" 09 Feb 08 "2008/2/9 0:37" 09 Feb 08 "2008/2/9 0:59" "" 311 311 .2829845 257 53 .8290322 .1709677 963 13102 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "4-6 million yen" 28 "Yamaguchi" 10 Feb 08 "2008/2/10 21:58" 10 Feb 08 "2008/2/10 22:10" "" 1033 1033 .8544251 964 13103 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 40 "Fukuoka" 09 Feb 08 "2008/2/9 23:40" 09 Feb 08 "2008/2/9 23:50" "" 822 822 .7452403 181 24 .8829268 .1170732 965 13110 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "Sharp" "know" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 49 "Mie" 09 Feb 08 "2008/2/9 9:43" 09 Feb 08 "2008/2/9 10:05" "" 489 489 .4433364 113 13 .8968254 .1031746 966 13111 "Used in the analysis" "4th" "Second" "First" "Third" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "8-10 million yen" 51 "Saitama" 09 Feb 08 "2008/2/9 1:39" 09 Feb 08 "2008/2/9 1:47" "" 350 350 .3184713 291 58 .8338109 .1661891 967 13112 "Used in the analysis" "Second" "First" "Third" "4th" "Do not care" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 51 "Hokkaido" 09 Feb 08 "2008/2/9 8:22" 09 Feb 08 "2008/2/9 8:29" "" 421 421 .3816863 105 12 .8974359 .1025641 968 13116 "Used in the analysis" "Third" "6th" "First" "Second" "4th" "5th" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 60 "Hyogo" 09 Feb 08 "2008/2/9 8:45" 09 Feb 08 "2008/2/9 8:51" "" 432 432 .3916591 106 12 .8983051 .1016949 969 13122 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "Don't want to answer" "Don't want to answer" 43 "Shizuoka" 10 Feb 08 "2008/2/10 23:20" 10 Feb 08 "2008/2/10 23:24" "" 958 958 .8685403 206 28 .8803419 .1196581 970 13125 "Used in the analysis" "Third" "First" "Second" "4th" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "DK" "Less than 2 million yen" 28 "Kanagawa" 10 Feb 08 "2008/2/10 19:38" 10 Feb 08 "2008/2/10 19:47" "" 929 929 .8422484 201 28 .8777292 .1222707 971 13126 "Used in the analysis" "Second" "4th" "Do not care" "First" "Third" "5th" "Panasonic" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "6-8 million yen" 52 "Osaka" 10 Feb 08 "2008/2/10 18:01" 10 Feb 08 "2008/2/10 18:04" "" 1010 1010 .8354012 972 13128 "Used in the analysis" "Second" "Third" "5th" "First" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "DK" "6-8 million yen" 47 "Kanagawa" 08 Feb 08 "2008/2/8 21:31" 08 Feb 08 "2008/2/8 21:57" "2008/2/8 21:37" 53 53 .0482257 43 9 .8269231 .1730769 973 13129 "Used in the analysis" "First" "6th" "Third" "Second" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 52 "Nara" 11 Feb 08 "2008/2/11 2:08" 12 Feb 08 "2008/2/12 16:43" "2008/2/12 16:36" 1177 1177 .9735318 974 13130 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "Do not care" "Toshiba" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Running own business" "Clerical" "More than 14 million yen" "8-10 million yen" 61 "Aichi" 08 Feb 08 "2008/2/8 21:14" 08 Feb 08 "2008/2/8 21:21" "" 13 13 .0118289 12 0 1 0 975 13132 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "5th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "Less than 2 million yen" 40 "Aichi" 09 Feb 08 "2008/2/9 12:11" 09 Feb 08 "2008/2/9 12:16" "" 594 594 .5404913 501 92 .8448567 .1551433 976 13135 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "8-10 million yen" 57 "Nara" 11 Feb 08 "2008/2/11 19:52" 11 Feb 08 "2008/2/11 19:59" "" 1104 1104 .9131514 977 13138 "Used in the analysis" "Third" "First" "4th" "Second" "5th" "6th" "NEC" "know" "Have neither rec." 3 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "2-4 million yen" 45 "Oita" 09 Feb 08 "2008/2/9 8:07" 09 Feb 08 "2008/2/9 8:14" "" 468 468 .3870968 978 13140 "Used in the analysis" "Second" "5th" "4th" "First" "6th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 35 "Nagasaki" 09 Feb 08 "2008/2/9 12:55" 09 Feb 08 "2008/2/9 13:00" "" 608 608 .5532302 513 94 .84514 .15486 979 13143 "Used in the analysis" "Third" "5th" "First" "Second" "6th" "4th" "NEC" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Unemployed" "4-6 million yen" "2-4 million yen" 67 "Okayama" 09 Feb 08 "2008/2/9 12:34" 09 Feb 08 "2008/2/9 12:48" "" 606 606 .5514104 511 94 .8446281 .1553719 980 13144 "Used in the analysis" "First" "6th" "Third" "Second" "5th" "4th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "8-10 million yen" "Less than 2 million yen" 36 "Chiba" 10 Feb 08 "2008/2/10 17:53" 10 Feb 08 "2008/2/10 17:58" "" 1007 1007 .8329198 981 13149 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 40 "Hyogo" 09 Feb 08 "2008/2/9 9:54" 09 Feb 08 "2008/2/9 10:12" "" 497 497 .4505893 113 13 .8968254 .1031746 982 13152 "Used in the analysis" "First" "4th" "Do not care" "Second" "Do not care" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "4-6 million yen" 37 "Okayama" 08 Feb 08 "2008/2/8 23:49" 09 Feb 08 "2008/2/9 0:28" "" 268 268 .2216708 983 13153 "Used in the analysis" "Third" "5th" "Second" "First" "6th" "4th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Clerical" "6-8 million yen" "4-6 million yen" 51 "Iwate" 08 Feb 08 "2008/2/8 22:19" 09 Feb 08 "2008/2/9 9:44" "2008/2/9 9:36" 495 495 .4504095 411 83 .8319838 .1680162 984 13154 "Used in the analysis" "First" "Third" "Do not care" "Second" "4th" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Other" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "2-4 million yen" 62 "Kanagawa" 09 Feb 08 "2008/2/9 17:08" 09 Feb 08 "2008/2/9 17:17" "" 692 692 .6273799 159 21 .8833333 .1166667 985 13158 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Student" "Less than 2 million yen" "Less than 2 million yen" 23 "Fukushima" 09 Feb 08 "2008/2/9 6:26" 09 Feb 08 "2008/2/9 6:35" "" 385 385 .349048 99 12 .8918919 .1081081 986 13162 "Used in the analysis" "First" "Third" "Do not care" "Second" "4th" "Do not care" "Panasonic" "know" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "More than 14 million yen" "2-4 million yen" 30 "Tokushima" 09 Feb 08 "2008/2/9 9:56" 09 Feb 08 "2008/2/9 10:05" "" 495 495 .4487761 113 13 .8968254 .1031746 987 13165 "Used in the analysis" "Do not care" "4th" "Second" "First" "5th" "Third" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Other" "Other" "More than 14 million yen" "Less than 2 million yen" 52 "Osaka" 09 Feb 08 "2008/2/9 21:15" 09 Feb 08 "2008/2/9 21:25" "" 787 787 .7161055 652 134 .8295165 .1704835 988 13166 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "6th" "Sony" "Don't know" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "Don't want to answer" "Don't want to answer" 09 Feb 08 "2008/2/9 17:49" 09 Feb 08 "2008/2/9 17:54" "" 718 718 .6533212 598 119 .8340307 .1659693 989 13173 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Employee at a private company" "Clerical" "More than 14 million yen" "4-6 million yen" 27 "Toyama" 09 Feb 08 "2008/2/9 0:50" 09 Feb 08 "2008/2/9 0:56" "" 307 307 .2783318 79 9 .8977273 .1022727 990 13175 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Other" "HITACHI" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "6-8 million yen" "6-8 million yen" 38 "Fukushima" 08 Feb 08 "2008/2/8 21:56" 08 Feb 08 "2008/2/8 22:11" "" 97 97 .0882621 84 12 .875 .125 991 13178 "Used in the analysis" "Third" "5th" "Second" "First" "4th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "10-12 million yen" "6-8 million yen" 40 "Osaka" 08 Feb 08 "2008/2/8 22:39" 08 Feb 08 "2008/2/8 23:46" "" 228 228 .1885856 992 13181 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "8-10 million yen" "2-4 million yen" 55 "Hyogo" 09 Feb 08 "2008/2/9 11:26" 09 Feb 08 "2008/2/9 11:33" "" 558 558 .505893 128 15 .8951049 .1048951 993 13183 "Used in the analysis" "4th" "First" "Third" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "No" "Unemployed" "6-8 million yen" "Less than 2 million yen" 56 "Yamaguchi" 08 Feb 08 "2008/2/8 23:26" 09 Feb 08 "2008/2/9 8:38" "2008/02/08 23:40:07##2008/02/09 08:34:52" 246 246 .2238398 209 36 .8530612 .1469388 994 13199 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Junior college" "Don't want to answer" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" "Tokyo" 09 Feb 08 "2008/2/9 13:20" 09 Feb 08 "2008/2/9 13:24" "" 687 687 .5682382 995 13204 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 44 "Ehime" 08 Feb 08 "2008/2/8 21:58" 08 Feb 08 "2008/2/8 22:47" "" 146 146 .120761 996 13205 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "5th" "Sharp" "Heard about it, but don't know well" "Have neither rec." 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Other" "Other" "2-4 million yen" "Less than 2 million yen" 65 "Miyagi" 08 Feb 08 "2008/2/8 22:44" 10 Feb 08 "2008/2/10 23:07" "2008/2/10 23:01" 172 172 .1565059 149 22 .871345 .128655 997 13209 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "More than 14 million yen" "More than 14 million yen" 59 "Kanagawa" 09 Feb 08 "2008/2/9 6:51" 09 Feb 08 "2008/2/9 6:57" "" 439 439 .36311 998 13213 "Used in the analysis" "First" "Third" "Second" "4th" "6th" "5th" "Apple" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Working for your family business" "Clerical" "More than 14 million yen" "2-4 million yen" 40 "Aichi" 08 Feb 08 "2008/2/8 21:42" 08 Feb 08 "2008/2/8 22:00" "" 84 84 .0694789 999 13214 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "DK" 54 "Kyoto" 08 Feb 08 "2008/2/8 22:41" 08 Feb 08 "2008/2/8 23:22" "" 186 186 .168631 47 6 .8867925 .1132075 1000 13215 "Used in the analysis" "4th" "Third" "First" "Second" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Elementary/junior high school" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 41 "Hyogo" 09 Feb 08 "2008/2/9 23:42" 09 Feb 08 "2008/2/9 23:54" "" 824 824 .7470535 181 24 .8829268 .1170732 1001 13220 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "8-10 million yen" "8-10 million yen" 50 "Chiba" 09 Feb 08 "2008/2/9 20:42" 09 Feb 08 "2008/2/9 20:49" "" 759 759 .6881233 174 23 .8832487 .1167513 1002 13221 "Used in the analysis" "First" "4th" "5th" "Second" "Third" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 54 "Nara" 09 Feb 08 "2008/2/9 13:35" 09 Feb 08 "2008/2/9 13:41" "" 622 622 .5639166 146 17 .8957055 .1042945 1003 13225 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "NEC" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 63 "Hiroshima" 08 Feb 08 "2008/2/8 22:12" 08 Feb 08 "2008/2/8 22:33" "" 137 137 .1242067 33 5 .8684211 .131579 1004 13227 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "NEC" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "DK" "Less than 2 million yen" 26 "Hyogo" 09 Feb 08 "2008/2/9 23:35" 09 Feb 08 "2008/2/9 23:44" "" 819 819 .7425204 180 24 .8823529 .1176471 1005 13231 "Used in the analysis" "First" "Do not care" "Second" "4th" "5th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 62 "Hokkaido" 09 Feb 08 "2008/2/9 0:00" 09 Feb 08 "2008/2/9 0:20" "" 290 290 .2398677 1006 13232 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 27 "Yamagata" 12 Feb 08 "2008/2/12 9:34" 12 Feb 08 "2008/2/12 9:41" "" 1038 1038 .9410698 222 29 .8844622 .1155379 1007 13237 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Panasonic" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 30 "Fukuoka" 10 Feb 08 "2008/2/10 10:59" 10 Feb 08 "2008/2/10 11:05" "" 954 954 .7890819 1008 13238 "Used in the analysis" "Second" "6th" "First" "Third" "4th" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 53 "Nara" 08 Feb 08 "2008/2/8 22:28" 08 Feb 08 "2008/2/8 23:10" "" 165 165 .1501365 143 21 .8719512 .1280488 1009 13241 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 50 "Aichi" 10 Feb 08 "2008/2/10 13:30" 10 Feb 08 "2008/2/10 13:38" "" 91 91 .0752688 1010 13243 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 44 "Aichi" 09 Feb 08 "2008/2/9 12:10" 09 Feb 08 "2008/2/9 12:19" "" 649 649 .5368073 1011 13244 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "10-12 million yen" "4-6 million yen" 42 "Miyagi" 09 Feb 08 "2008/2/9 9:12" 09 Feb 08 "2008/2/9 9:23" "" 521 521 .4309347 1012 13260 "Used in the analysis" "Third" "First" "4th" "Second" "Do not care" "5th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Running own business" "Sales, service and manual labor" "6-8 million yen" "4-6 million yen" 09 Feb 08 "2008/2/9 9:57" 09 Feb 08 "2008/2/9 10:15" "" 504 504 .4569356 115 13 .8984375 .1015625 1013 13264 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Toshiba" "know" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 67 "Saitama" 11 Feb 08 "2008/2/11 21:01" 11 Feb 08 "2008/2/11 21:11" "" 1016 1016 .9211242 216 29 .8816326 .1183673 1014 13265 "Used in the analysis" "First" "Third" "Second" "4th" "5th" "6th" "Sony" "Heard about it, but don't know well" "Don't know" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 45 "Aichi" 09 Feb 08 "2008/2/9 10:09" 09 Feb 08 "2008/2/9 10:22" "" 522 522 .4749773 436 85 .8368522 .1631478 1015 13274 "Used in the analysis" "Third" "First" "Second" "4th" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Other" "6-8 million yen" "4-6 million yen" 43 "Gifu" 09 Feb 08 "2008/2/9 7:39" 09 Feb 08 "2008/2/9 7:47" "" 399 399 .3617407 100 12 .8928571 .1071429 1016 13275 "Used in the analysis" "Second" "4th" "5th" "First" "Third" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "Junior college" "No" "Student" "6-8 million yen" "Less than 2 million yen" 23 "Tokyo" 10 Feb 08 "2008/2/10 14:15" 10 Feb 08 "2008/2/10 14:20" "" 893 893 .8125569 736 156 .8251121 .1748879 1017 13277 "Used in the analysis" "Second" "First" "Do not care" "Third" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "2-4 million yen" "Less than 2 million yen" 44 "Fukuoka" 09 Feb 08 "2008/2/9 12:59" 09 Feb 08 "2008/2/9 13:05" "" 610 610 .5550501 515 94 .8456486 .1543514 1018 13278 "Used in the analysis" "First" "Third" "Second" "4th" "5th" "6th" "Sharp" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 29 "Tokyo" 09 Feb 08 "2008/2/9 0:15" 09 Feb 08 "2008/2/9 0:46" "2008/2/9 0:30" 274 274 .2484134 70 9 .886076 .113924 1019 13279 "Used in the analysis" "Third" "4th" "First" "Second" "6th" "5th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "10-12 million yen" "4-6 million yen" 35 "Tokyo" 09 Feb 08 "2008/2/9 22:42" 09 Feb 08 "2008/2/9 22:50" "" 892 892 .7377998 1020 13280 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "8-10 million yen" 56 "Yamaguchi" 09 Feb 08 "2008/2/9 7:35" 09 Feb 08 "2008/2/9 15:13" "" 730 730 .6038048 1021 13283 "Used in the analysis" "First" "Third" "5th" "Second" "4th" "6th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 60 "Tokyo" 09 Feb 08 "2008/2/9 0:25" 09 Feb 08 "2008/2/9 0:46" "" 329 329 .2721257 1022 13287 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 57 "Fukuoka" 09 Feb 08 "2008/2/9 0:04" 09 Feb 08 "2008/2/9 0:23" "" 278 278 .2529572 234 43 .8447654 .1552346 1023 13288 "Used in the analysis" "Second" "Do not care" "Third" "First" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Other" "Sales, service and manual labor" "6-8 million yen" "Less than 2 million yen" 60 "Tokyo" 09 Feb 08 "2008/2/9 0:11" 09 Feb 08 "2008/2/9 0:28" "" 311 311 .2572374 1024 13290 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Clerical" "4-6 million yen" "4-6 million yen" 43 "Kagoshima" 09 Feb 08 "2008/2/9 0:49" 09 Feb 08 "2008/2/9 1:21" "" 369 369 .3052109 1025 13293 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "2-4 million yen" 46 "Shizuoka" 09 Feb 08 "2008/2/9 22:54" 09 Feb 08 "2008/2/9 23:06" "" 896 896 .7411084 1026 13294 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 40 "Akita" 09 Feb 08 "2008/2/9 5:52" 09 Feb 08 "2008/2/9 6:00" "" 424 424 .3507031 1027 13296 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 60 "Fukuoka" 08 Feb 08 "2008/2/8 23:34" 09 Feb 08 "2008/2/9 1:33" "2008/2/9 1:28" 259 259 .2142266 1028 13298 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Running own business" "Other" "4-6 million yen" "4-6 million yen" 59 "Wakayama" 09 Feb 08 "2008/2/9 9:21" 09 Feb 08 "2008/2/9 9:27" "" 530 530 .4383788 1029 13299 "Used in the analysis" "First" "Second" "5th" "Third" "6th" "4th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Clerical" "4-6 million yen" "Less than 2 million yen" 33 "Hyogo" 09 Feb 08 "2008/2/9 9:46" 09 Feb 08 "2008/2/9 9:54" "" 482 482 .43699 113 13 .8968254 .1031746 1030 13300 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 54 "Okayama" 08 Feb 08 "2008/2/8 23:43" 09 Feb 08 "2008/2/9 0:14" "" 270 270 .2233251 1031 13304 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Other" "Don't want to answer" "Less than 2 million yen" 56 "Ishikawa" 09 Feb 08 "2008/2/9 10:09" 09 Feb 08 "2008/2/9 11:09" "" 550 550 .500455 462 87 .84153 .1584699 1032 13307 "Used in the analysis" "First" "Third" "Second" "4th" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Other" "6-8 million yen" "Less than 2 million yen" 38 "Wakayama" 09 Feb 08 "2008/2/9 1:14" 09 Feb 08 "2008/2/9 1:18" "" 335 335 .3048226 277 57 .8293413 .1706587 1033 13312 "Used in the analysis" "First" "6th" "5th" "Third" "4th" "Second" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "4-6 million yen" 43 "Hiroshima" 08 Feb 08 "2008/2/8 21:59" 08 Feb 08 "2008/2/8 22:24" "" 113 113 .0934657 1034 13320 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "6-8 million yen" "6-8 million yen" 46 "Hokkaido" 09 Feb 08 "2008/2/9 0:31" 09 Feb 08 "2008/2/9 0:50" "" 295 295 .2674524 76 9 .8941177 .1058824 1035 13335 "Used in the analysis" "Third" "6th" "5th" "First" "4th" "Second" "Sharp" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 43 "Aichi" 13 Feb 08 "2008/2/13 13:07" 13 Feb 08 "2008/2/13 13:20" "" 1103 1103 1 235 34 .873606 .126394 1036 13336 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 36 "Kanagawa" 09 Feb 08 "2008/2/9 11:06" 09 Feb 08 "2008/2/9 11:14" "" 549 549 .4977334 126 15 .893617 .106383 1037 13345 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 60 "Fukuoka" 11 Feb 08 "2008/2/11 18:35" 11 Feb 08 "2008/2/11 18:45" "" 1000 1000 .9099181 826 173 .8268268 .1731732 1038 13346 "Used in the analysis" "Third" "6th" "4th" "First" "5th" "Second" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "No" "Working for your family business" "Other" "6-8 million yen" "Less than 2 million yen" "Kyoto" 09 Feb 08 "2008/2/9 1:14" 09 Feb 08 "2008/2/9 1:25" "" 338 338 .3075523 279 58 .8278932 .1721068 1039 13347 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "8-10 million yen" "Less than 2 million yen" 46 "Fukuoka" 10 Feb 08 "2008/2/10 8:55" 10 Feb 08 "2008/2/10 9:04" "" 872 872 .7934486 725 146 .8323766 .1676234 1040 13350 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 51 "Tokyo" 11 Feb 08 "2008/2/11 18:46" 11 Feb 08 "2008/2/11 18:54" "" 1003 1003 .9126478 829 173 .8273453 .1726547 1041 13353 "Used in the analysis" "Second" "6th" "5th" "Third" "4th" "First" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Other" "Clerical" "6-8 million yen" "Less than 2 million yen" 40 "Tottori" 11 Feb 08 "2008/2/11 23:11" 11 Feb 08 "2008/2/11 23:27" "" 1127 1127 .9321753 1042 13359 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "8-10 million yen" "8-10 million yen" 45 "Aichi" 09 Feb 08 "2008/2/9 3:06" 09 Feb 08 "2008/2/9 3:34" "" 375 375 .3412193 314 60 .8395722 .1604278 1043 13363 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "5th" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 49 "Tokyo" 10 Feb 08 "2008/2/10 13:05" 10 Feb 08 "2008/2/10 13:14" "" 969 969 .8014888 1044 13364 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 31 "Kagawa" 09 Feb 08 "2008/2/9 10:26" 09 Feb 08 "2008/2/9 10:38" "" 589 589 .4871795 1045 13374 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 28 "Fukushima" 09 Feb 08 "2008/2/9 22:34" 09 Feb 08 "2008/2/9 22:42" "" 888 888 .7344913 1046 13378 "Used in the analysis" "First" "4th" "Second" "Third" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "Don't want to answer" "Don't want to answer" 34 "Hiroshima" 10 Feb 08 "2008/2/10 0:25" 10 Feb 08 "2008/2/10 0:31" "" 839 839 .7634213 698 140 .8329356 .1670644 1047 13381 "Used in the analysis" "First" "Second" "Do not care" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "DK" "Less than 2 million yen" 33 09 Feb 08 "2008/2/9 15:01" 09 Feb 08 "2008/2/9 15:05" "" 650 650 .5893019 150 20 .8823529 .1176471 1048 13383 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "12-14 million yen" "12-14 million yen" 57 "Tokyo" 09 Feb 08 "2008/2/9 8:22" 09 Feb 08 "2008/2/9 8:29" "" 480 480 .3970223 1049 13391 "Used in the analysis" "Second" "6th" "5th" "First" "Third" "4th" "Other" "Mitsubishi" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 58 "Kanagawa" 08 Feb 08 "2008/2/8 22:50" 08 Feb 08 "2008/2/8 23:16" "" 186 186 .1692448 157 28 .8486487 .1513513 1050 13394 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Third" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "6-8 million yen" 70 "Kanagawa" 09 Feb 08 "2008/2/9 11:47" 09 Feb 08 "2008/2/9 11:58" "" 587 587 .5341219 494 92 .8430034 .1569966 1051 13397 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 50 "Kanagawa" 09 Feb 08 "2008/2/9 15:53" 09 Feb 08 "2008/2/9 15:58" "" 750 750 .6203474 1052 13399 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Other" "2-4 million yen" "Less than 2 million yen" 65 "Kumamoto" 09 Feb 08 "2008/2/9 8:52" 09 Feb 08 "2008/2/9 9:06" "" 441 441 .3998187 107 12 .8991597 .1008403 1053 13400 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "5th" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Other" "Other" "2-4 million yen" "Less than 2 million yen" 66 "Osaka" 08 Feb 08 "2008/2/8 21:45" 08 Feb 08 "2008/2/8 22:17" "" 79 79 .0718835 69 9 .8846154 .1153846 1054 13403 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "5th" "Other" "Lenovo" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "2-4 million yen" "2-4 million yen" 41 "Osaka" 09 Feb 08 "2008/2/9 0:07" 09 Feb 08 "2008/2/9 0:21" "" 283 283 .2575068 237 45 .8404256 .1595745 1055 13404 "Used in the analysis" "Second" "4th" "Do not care" "First" "Third" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "4-6 million yen" 65 "Aichi" 08 Feb 08 "2008/2/8 21:53" 09 Feb 08 "2008/2/9 19:20" "2008/2/9 19:11" 728 728 .6600181 163 22 .8810811 .1189189 1056 13406 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "NEC" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 51 "Hokkaido" 09 Feb 08 "2008/2/9 3:57" 09 Feb 08 "2008/2/9 4:05" "" 415 415 .3432589 1057 13409 "Used in the analysis" "First" "4th" "6th" "Second" "5th" "Third" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 28 "Fukuoka" 11 Feb 08 "2008/2/11 15:43" 11 Feb 08 "2008/2/11 15:49" "" 995 995 .9020852 214 29 .8806584 .1193416 1058 13410 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 51 "Kanagawa" 09 Feb 08 "2008/2/9 9:51" 09 Feb 08 "2008/2/9 10:08" "" 497 497 .4505893 113 13 .8968254 .1031746 1059 13411 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "More than 14 million yen" "8-10 million yen" 41 "Tokyo" 11 Feb 08 "2008/2/11 12:14" 11 Feb 08 "2008/2/11 12:20" "" 976 976 .8880801 806 169 .8266667 .1733333 1060 13416 "Used in the analysis" "Second" "4th" "First" "Third" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 49 "Kanagawa" 09 Feb 08 "2008/2/9 15:00" 09 Feb 08 "2008/2/9 15:08" "" 659 659 .599636 555 103 .843465 .156535 1061 13421 "Used in the analysis" "Third" "First" "4th" "Second" "6th" "5th" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Working for your family business" "Other" "2-4 million yen" "Less than 2 million yen" 33 "Tokyo" 09 Feb 08 "2008/2/9 1:28" 09 Feb 08 "2008/2/9 1:35" "" 346 346 .3148317 287 58 .8318841 .1681159 1062 13422 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 55 "Nagasaki" 09 Feb 08 "2008/2/9 2:43" 09 Feb 08 "2008/2/9 3:04" "" 348 348 .3155032 87 11 .8877551 .1122449 1063 13423 "Used in the analysis" "4th" "First" "Second" "Third" "6th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "2-4 million yen" 38 "Chiba" 08 Feb 08 "2008/2/8 21:50" 08 Feb 08 "2008/2/8 22:09" "" 89 89 .0809827 77 11 .875 .125 1064 13425 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 56 "Chiba" 09 Feb 08 "2008/2/9 12:08" 09 Feb 08 "2008/2/9 12:15" "" 648 648 .5359802 1065 13426 "Used in the analysis" "First" "Do not care" "5th" "Second" "4th" "Third" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 32 "Kanagawa" 09 Feb 08 "2008/2/9 0:37" 09 Feb 08 "2008/2/9 0:50" "" 296 296 .268359 76 9 .8941177 .1058824 1066 13430 "Used in the analysis" "4th" "Second" "Third" "First" "6th" "5th" "Apple" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Error answer (3)" "Error answer (3)" "Female" "High school" "No" "Other" "Clerical" "4-6 million yen" "Less than 2 million yen" 42 "Osaka" 09 Feb 08 "2008/2/9 0:47" 09 Feb 08 "2008/2/9 0:58" "" 309 309 .280145 79 9 .8977273 .1022727 1067 13431 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 41 "Miyagi" 09 Feb 08 "2008/2/9 15:15" 09 Feb 08 "2008/2/9 15:25" "" 658 658 .5965549 152 21 .8786127 .1213873 1068 13434 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Manager" "6-8 million yen" "6-8 million yen" 43 "Nagasaki" 09 Feb 08 "2008/2/9 8:25" 09 Feb 08 "2008/2/9 8:35" "" 482 482 .3986766 1069 13435 "Used in the analysis" "Second" "6th" "5th" "First" "Third" "4th" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "2-4 million yen" 60 "Hiroshima" 10 Feb 08 "2008/2/10 18:20" 10 Feb 08 "2008/2/10 18:29" "" 924 924 .8377153 200 28 .877193 .122807 1070 13437 "Used in the analysis" "First" "6th" "Second" "Third" "5th" "4th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "DK" 34 "Osaka" 09 Feb 08 "2008/2/9 6:51" 09 Feb 08 "2008/2/9 6:58" "" 403 403 .366697 337 65 .8383085 .1616915 1071 13440 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 52 "Hokkaido" 09 Feb 08 "2008/2/9 17:07" 09 Feb 08 "2008/2/9 17:21" "" 707 707 .6433121 589 117 .8342776 .1657224 1072 13441 "Used in the analysis" "Second" "Third" "5th" "First" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Other" "4-6 million yen" "Less than 2 million yen" 40 "Ishikawa" 09 Feb 08 "2008/2/9 23:18" 09 Feb 08 "2008/2/9 23:36" "" 830 830 .755232 690 139 .8323281 .1676719 1073 13442 "Used in the analysis" "5th" "6th" "Third" "Second" "4th" "First" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 38 "Aichi" 08 Feb 08 "2008/2/8 21:13" 08 Feb 08 "2008/2/8 21:18" "" 16 16 .0145059 5 1 .8333333 .1666667 1074 13443 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Elementary/junior high school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 66 "Chiba" 09 Feb 08 "2008/2/9 13:38" 09 Feb 08 "2008/2/9 13:45" "" 695 695 .5748553 1075 13444 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 30 "Osaka" 09 Feb 08 "2008/2/9 10:32" 09 Feb 08 "2008/2/9 10:39" "" 532 532 .4840764 445 86 .8380414 .1619586 1076 13445 "Used in the analysis" "4th" "Third" "First" "Second" "5th" "6th" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 56 "Chiba" 09 Feb 08 "2008/2/9 21:40" 09 Feb 08 "2008/2/9 21:58" "" 787 787 .7135086 176 24 .88 .12 1077 13446 "Used in the analysis" "First" "Third" "5th" "Second" "4th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Other" "4-6 million yen" "Less than 2 million yen" 63 "Hyogo" 09 Feb 08 "2008/2/9 18:53" 09 Feb 08 "2008/2/9 18:59" "" 811 811 .6708023 1078 13448 "Used in the analysis" "First" "5th" "6th" "Second" "Third" "4th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Running own business" "Clerical" "6-8 million yen" "2-4 million yen" 49 "Tokyo" 09 Feb 08 "2008/2/9 21:40" 09 Feb 08 "2008/2/9 21:52" "" 785 785 .7116954 176 24 .88 .12 1079 13449 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 61 "Saitama" 08 Feb 08 "2008/2/8 22:53" 08 Feb 08 "2008/2/8 23:16" "" 187 187 .1701547 158 28 .8494624 .1505376 1080 13454 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "5th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 55 "Kanagawa" 08 Feb 08 "2008/2/8 21:19" 08 Feb 08 "2008/2/8 21:25" "" 18 18 .0163785 16 1 .9411765 .0588235 1081 13458 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "No" "Unemployed" "6-8 million yen" "Less than 2 million yen" 53 "Toyama" 12 Feb 08 "2008/2/12 21:26" 12 Feb 08 "2008/2/12 21:30" "" 1084 1084 .9863513 898 185 .8291782 .1708218 1082 13459 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "5th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "More than 14 million yen" "Less than 2 million yen" 23 "Fukuoka" 09 Feb 08 "2008/2/9 9:37" 09 Feb 08 "2008/2/9 9:49" "" 546 546 .4516129 1083 13460 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "NEC" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" "Fukuoka" 12 Feb 08 "2008/2/12 19:13" 12 Feb 08 "2008/2/12 19:21" "" 1080 1080 .9827116 895 184 .8294717 .1705283 1084 13463 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Graduate school" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 58 "Kanagawa" 08 Feb 08 "2008/2/8 22:01" 08 Feb 08 "2008/2/8 22:23" "" 118 118 .0976013 1085 13468 "Used in the analysis" "5th" "Third" "Second" "First" "4th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Homemaker" "8-10 million yen" "2-4 million yen" 47 "Fukuoka" 09 Feb 08 "2008/2/9 23:08" 09 Feb 08 "2008/2/9 23:24" "" 899 899 .7435898 1086 13469 "Used in the analysis" "4th" "First" "Second" "Third" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 46 "Tokyo" 08 Feb 08 "2008/2/8 21:12" 08 Feb 08 "2008/2/8 21:18" "" 21 21 .0173697 1087 13473 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 67 "Akita" 09 Feb 08 "2008/2/9 1:30" 09 Feb 08 "2008/2/9 1:46" "" 380 380 .3143094 1088 13474 "Used in the analysis" "First" "4th" "Second" "Third" "6th" "5th" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Elementary/junior high school" "No" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "Less than 2 million yen" 42 "Iwate" 09 Feb 08 "2008/2/9 2:29" 09 Feb 08 "2008/2/9 2:38" "" 396 396 .3275434 1089 13476 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 62 "Fukuoka" 09 Feb 08 "2008/2/9 13:20" 09 Feb 08 "2008/2/9 13:30" "" 689 689 .5698925 1090 13479 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 43 "Aichi" 08 Feb 08 "2008/2/8 23:14" 08 Feb 08 "2008/2/8 23:57" "" 213 213 .1938126 180 32 .8490566 .1509434 1091 13486 "Used in the analysis" "Third" "5th" "Second" "First" "Do not care" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 67 "Osaka" 09 Feb 08 "2008/2/9 18:59" 09 Feb 08 "2008/2/9 19:08" "" 813 813 .6724566 1092 13489 "Used in the analysis" "Second" "5th" "6th" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "2-4 million yen" 40 "Shimane" 09 Feb 08 "2008/2/9 6:13" 09 Feb 08 "2008/2/9 6:39" "" 397 397 .3612375 333 63 .8409091 .1590909 1093 13490 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "Less than 2 million yen" 25 "Niigata" 08 Feb 08 "2008/2/8 22:13" 09 Feb 08 "2008/2/9 0:13" "" 234 234 .2121487 57 8 .8769231 .1230769 1094 13491 "Used in the analysis" "6th" "4th" "Second" "First" "Third" "5th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 28 "Mie" 08 Feb 08 "2008/2/8 23:39" 09 Feb 08 "2008/2/9 0:18" "" 267 267 .2429481 224 42 .8421053 .1578947 1095 13492 "Used in the analysis" "4th" "5th" "6th" "Second" "First" "Third" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 43 "Hiroshima" 10 Feb 08 "2008/2/10 22:54" 10 Feb 08 "2008/2/10 23:04" "" 943 943 .8580528 779 163 .8269639 .1730361 1096 13498 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "Toshiba" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Unemployed" "Don't want to answer" "Don't want to answer" 62 "Fukuoka" 09 Feb 08 "2008/2/9 21:40" 09 Feb 08 "2008/2/9 21:54" "" 857 857 .7088503 1097 13500 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "Do not care" "Other" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 59 "Fukuoka" 11 Feb 08 "2008/2/11 22:09" 11 Feb 08 "2008/2/11 22:17" "" 1121 1121 .9272126 1098 13503 "Used in the analysis" "Third" "Second" "First" "4th" "5th" "6th" "Toshiba" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 50 "Akita" 11 Feb 08 "2008/2/11 22:21" 11 Feb 08 "2008/2/11 22:28" "" 1124 1124 .9296939 1099 13506 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "Do not care" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Running own business" "Other" "8-10 million yen" "Less than 2 million yen" 35 "Saitama" 10 Feb 08 "2008/2/10 8:30" 10 Feb 08 "2008/2/10 8:41" "" 933 933 .7717122 1100 13510 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 64 "Fukuoka" 12 Feb 08 "2008/2/12 21:36" 12 Feb 08 "2008/2/12 21:52" "" 1080 1080 .9791478 232 32 .8787879 .1212121 1101 13516 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 42 "Hyogo" 09 Feb 08 "2008/2/9 16:14" 09 Feb 08 "2008/2/9 16:19" "" 683 683 .6214741 570 112 .8357771 .1642229 1102 13521 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sharp" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "4-6 million yen" 45 "Osaka" 09 Feb 08 "2008/2/9 10:42" 09 Feb 08 "2008/2/9 10:51" "" 601 601 .497105 1103 13527 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Sharp" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "12-14 million yen" "12-14 million yen" 36 "Nagano" 09 Feb 08 "2008/2/9 12:28" 09 Feb 08 "2008/2/9 12:31" "" 599 599 .545041 505 93 .8444816 .1555184 1104 13530 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "8-10 million yen" "8-10 million yen" "Tottori" 10 Feb 08 "2008/2/10 16:43" 10 Feb 08 "2008/2/10 16:49" "" 916 916 .8304624 200 27 .8810573 .1189427 1105 13540 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 60 "Hyogo" 08 Feb 08 "2008/2/8 22:26" 08 Feb 08 "2008/2/8 23:21" "2008/2/8 23:13" 160 160 .1455869 140 19 .8805031 .1194969 1106 13542 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Elementary/junior high school" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 65 "Hyogo" 08 Feb 08 "2008/2/8 21:30" 08 Feb 08 "2008/2/8 21:44" "" 57 57 .0471464 1107 13547 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Other" "6-8 million yen" "Less than 2 million yen" 52 "Niigata" 09 Feb 08 "2008/2/9 8:08" 09 Feb 08 "2008/2/9 8:12" "" 409 409 .3708069 101 12 .8938053 .1061947 1108 13549 "Used in the analysis" "4th" "Second" "Third" "First" "Do not care" "5th" "Panasonic" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "10-12 million yen" 50 "Tokyo" 09 Feb 08 "2008/2/9 17:20" 09 Feb 08 "2008/2/9 17:33" "2008/2/9 17:29" 711 711 .6469518 592 118 .8338028 .1661972 1109 13553 "Used in the analysis" "4th" "6th" "Third" "First" "5th" "Second" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 61 "Osaka" 08 Feb 08 "2008/2/8 21:49" 10 Feb 08 "2008/2/10 0:10" "2008/2/10 0:04" 836 836 .7606915 696 139 .8335329 .1664671 1110 13554 "Used in the analysis" "First" "Second" "4th" "Third" "6th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 30 "Kanagawa" 11 Feb 08 "2008/2/11 20:21" 11 Feb 08 "2008/2/11 20:27" "" 1015 1015 .9202176 215 29 .8811476 .1188525 1111 13558 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Running own business" "Other" "2-4 million yen" "2-4 million yen" 57 "Hyogo" 10 Feb 08 "2008/2/10 22:01" 10 Feb 08 "2008/2/10 22:09" "" 944 944 .8558477 203 28 .8787879 .1212121 1112 13561 "Used in the analysis" "First" "Do not care" "Second" "Third" "Do not care" "Do not care" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "DK" "DK" 60 "Okayama" 09 Feb 08 "2008/2/9 3:09" 09 Feb 08 "2008/2/9 3:17" "" 407 407 .3366418 1113 13563 "Used in the analysis" "Third" "Second" "4th" "5th" "First" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 27 "Osaka" 09 Feb 08 "2008/2/9 10:35" 09 Feb 08 "2008/2/9 10:40" "" 534 534 .4858963 446 87 .836773 .163227 1114 13565 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Running own business" "Clerical" "4-6 million yen" "Less than 2 million yen" 60 "Niigata" 09 Feb 08 "2008/2/9 11:11" 09 Feb 08 "2008/2/9 11:21" "" 620 620 .5128205 1115 13568 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 51 "Gifu" 08 Feb 08 "2008/2/8 23:06" 08 Feb 08 "2008/2/8 23:34" "" 212 212 .1753515 1116 13570 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Running own business" "Clerical" "8-10 million yen" "Less than 2 million yen" 51 "Tokyo" 08 Feb 08 "2008/2/8 23:33" 09 Feb 08 "2008/2/9 0:01" "" 251 251 .2283894 213 37 .852 .148 1117 13572 "Used in the analysis" "Second" "6th" "Third" "5th" "First" "4th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "8-10 million yen" 41 "Tokyo" 11 Feb 08 "2008/2/11 22:39" 11 Feb 08 "2008/2/11 22:47" "" 1019 1019 .9272066 843 175 .8280943 .1719057 1118 13576 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 59 "Fukui" 09 Feb 08 "2008/2/9 14:55" 09 Feb 08 "2008/2/9 15:06" "" 647 647 .5865821 148 20 .8809524 .1190476 1119 13589 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 25 "Aichi" 10 Feb 08 "2008/2/10 22:51" 10 Feb 08 "2008/2/10 23:02" "" 950 950 .8612874 205 28 .8798283 .1201717 1120 13591 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "Less than 2 million yen" 23 "Hyogo" 10 Feb 08 "2008/2/10 15:44" 10 Feb 08 "2008/2/10 15:53" "" 904 904 .8195829 198 27 .88 .12 1121 13592 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "6-8 million yen" "4-6 million yen" 62 "Yamagata" 08 Feb 08 "2008/2/8 22:33" 08 Feb 08 "2008/2/8 22:53" "" 169 169 .1397849 1122 13595 "Used in the analysis" "Third" "6th" "5th" "First" "Second" "4th" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Error answer (3)" "Error answer (3)" "Male" "Graduate school" "Yes" "Public employee" "Clerical" "10-12 million yen" "8-10 million yen" 52 "Hyogo" 09 Feb 08 "2008/2/9 18:57" 09 Feb 08 "2008/2/9 19:05" "" 812 812 .6716294 1123 13602 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Don't want to answer" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 39 "Hokkaido" 09 Feb 08 "2008/2/9 19:37" 09 Feb 08 "2008/2/9 19:41" "" 738 738 .6690843 167 23 .8789474 .1210526 1124 13604 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "8-10 million yen" 46 "Hokkaido" 09 Feb 08 "2008/2/9 15:57" 09 Feb 08 "2008/2/9 16:04" "" 755 755 .624483 1125 13605 "Used in the analysis" "Second" "Do not care" "5th" "First" "4th" "Third" "No particular brand" "know" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 53 "Hokkaido" 09 Feb 08 "2008/2/9 4:59" 09 Feb 08 "2008/2/9 5:08" "" 370 370 .3354488 94 11 .8952381 .1047619 1126 13613 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Don't want to answer" "Public employee" "Manager" "10-12 million yen" "6-8 million yen" 51 "Mie" 08 Feb 08 "2008/2/8 22:25" 08 Feb 08 "2008/2/8 23:17" "" 159 159 .1441523 39 6 .8666667 .1333333 1127 13616 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Pioneer" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "6-8 million yen" "6-8 million yen" 33 "Chiba" 09 Feb 08 "2008/2/9 2:58" 09 Feb 08 "2008/2/9 3:10" "" 405 405 .3349876 1128 13620 "Used in the analysis" "Second" "5th" "4th" "First" "6th" "Third" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Homemaker" "4-6 million yen" "Less than 2 million yen" 27 "Ibaraki" 10 Feb 08 "2008/2/10 13:48" 10 Feb 08 "2008/2/10 13:56" "" 890 890 .8098271 734 155 .8256468 .1743532 1129 13621 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "5th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "Less than 2 million yen" 24 "Nagasaki" 09 Feb 08 "2008/2/9 0:28" 09 Feb 08 "2008/2/9 0:45" "" 305 305 .277525 255 49 .8388158 .1611842 1130 13626 "Used in the analysis" "5th" "Third" "6th" "4th" "Second" "First" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 45 "Osaka" 11 Feb 08 "2008/2/11 14:32" 11 Feb 08 "2008/2/11 14:39" "" 1089 1089 .9007444 1131 13628 "Used in the analysis" "4th" "Third" "Second" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "More than 14 million yen" "6-8 million yen" 60 "Kanagawa" 09 Feb 08 "2008/2/9 7:36" 09 Feb 08 "2008/2/9 7:42" "" 398 398 .3608341 100 12 .8928571 .1071429 1132 13630 "Used in the analysis" "4th" "Second" "Third" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 56 "Tokyo" 09 Feb 08 "2008/2/9 9:17" 09 Feb 08 "2008/2/9 9:26" "" 484 484 .4404004 401 82 .8302277 .1697723 1133 13632 "Used in the analysis" "Third" "Second" "Do not care" "First" "Do not care" "4th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Employee at a private company" "Other" "2-4 million yen" "Less than 2 million yen" 32 "Osaka" 09 Feb 08 "2008/2/9 15:14" 09 Feb 08 "2008/2/9 15:20" "" 734 734 .6071133 1134 13634 "Used in the analysis" "Third" "4th" "5th" "Second" "6th" "First" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Elementary/junior high school" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 68 "Kochi" 10 Feb 08 "2008/2/10 8:02" 10 Feb 08 "2008/2/10 8:17" "" 870 870 .7916288 723 146 .8319908 .1680092 1135 13638 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Unemployed" "Don't want to answer" "Don't want to answer" 65 "Fukuoka" 09 Feb 08 "2008/2/9 9:32" 09 Feb 08 "2008/2/9 9:53" "" 545 545 .4507858 1136 13649 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 50 "Tokyo" 08 Feb 08 "2008/2/8 22:06" 08 Feb 08 "2008/2/8 22:30" "" 130 130 .1178604 29 5 .8529412 .1470588 1137 13653 "Used in the analysis" "First" "5th" "6th" "Second" "Third" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Other" "Other" "2-4 million yen" "2-4 million yen" 60 "Aichi" 09 Feb 08 "2008/2/9 7:41" 09 Feb 08 "2008/2/9 7:48" "" 423 423 .3848954 356 66 .8436019 .1563981 1138 13654 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 65 "Hyogo" 09 Feb 08 "2008/2/9 9:26" 09 Feb 08 "2008/2/9 9:39" "" 492 492 .4476797 408 83 .8309572 .1690428 1139 13657 "Used in the analysis" "4th" "Third" "Second" "First" "6th" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "Less than 2 million yen" 39 "Hyogo" 09 Feb 08 "2008/2/9 2:19" 09 Feb 08 "2008/2/9 2:23" "" 360 360 .3275705 300 59 .8356546 .1643454 1140 13662 "Used in the analysis" "4th" "Third" "First" "Second" "Do not care" "Do not care" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "Graduate school" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "2-4 million yen" 29 "Fukui" 08 Feb 08 "2008/2/8 21:13" 08 Feb 08 "2008/2/8 21:19" "" 17 17 .0154125 5 1 .8333333 .1666667 1141 13663 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Panasonic" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "8-10 million yen" "8-10 million yen" 46 "Saitama" 10 Feb 08 "2008/2/10 8:13" 10 Feb 08 "2008/2/10 8:18" "" 931 931 .7700579 1142 13664 "Used in the analysis" "4th" "First" "Second" "Third" "Do not care" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "Less than 2 million yen" 37 "Okinawa" 10 Feb 08 "2008/2/10 1:44" 10 Feb 08 "2008/2/10 1:53" "" 853 853 .7761601 710 142 .8333333 .1666667 1143 13665 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "8-10 million yen" "4-6 million yen" 55 "Aichi" 08 Feb 08 "2008/2/8 22:52" 08 Feb 08 "2008/2/8 23:37" "" 197 197 .1792539 167 29 .8520408 .1479592 1144 13672 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Other" "canon" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 29 "Niigata" 09 Feb 08 "2008/2/9 19:14" 09 Feb 08 "2008/2/9 19:21" "" 729 729 .6609247 163 22 .8810811 .1189189 1145 13673 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Student" "6-8 million yen" "Less than 2 million yen" "Okayama" 09 Feb 08 "2008/2/9 13:12" 09 Feb 08 "2008/2/9 13:20" "" 680 680 .5624483 1146 13677 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "NEC" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 61 "Osaka" 08 Feb 08 "2008/2/8 21:59" 09 Feb 08 "2008/2/9 23:40" "2008/2/9 23:35" 832 832 .7570519 692 139 .8327317 .1672684 1147 13678 "Used in the analysis" "Third" "First" "6th" "Second" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 25 "Saga" 09 Feb 08 "2008/2/9 21:38" 09 Feb 08 "2008/2/9 21:46" "" 783 783 .7098821 176 24 .88 .12 1148 13680 "Used in the analysis" "First" "4th" "5th" "Third" "Do not care" "Second" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "Don't want to answer" "Homemaker" "Don't want to answer" "Don't want to answer" 09 Feb 08 "2008/2/9 13:38" 09 Feb 08 "2008/2/9 13:46" "" 623 623 .5648232 146 17 .8957055 .1042945 1149 13685 "Used in the analysis" "Second" "4th" "First" "Third" "5th" "6th" "Apple" "Don't know" "Don't know" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Other" "Specialist (doctor, lawyer etc.)" "DK" "Less than 2 million yen" 31 "Gifu" 08 Feb 08 "2008/2/8 23:34" 08 Feb 08 "2008/2/8 23:50" "" 242 242 .2001654 1150 13687 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Toshiba" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "More than 14 million yen" "8-10 million yen" 56 "Mie" 10 Feb 08 "2008/2/10 10:58" 10 Feb 08 "2008/2/10 11:06" "" 868 868 .7869447 191 26 .8801844 .1198157 1151 13689 "Used in the analysis" "First" "Third" "5th" "Second" "6th" "4th" "No particular brand" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Other" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 32 "Aomori" 09 Feb 08 "2008/2/9 9:50" 09 Feb 08 "2008/2/9 10:10" "2008/2/9 10:03" 505 505 .4595087 421 83 .8353174 .1646825 1152 13690 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Don't want to answer" "Don't want to answer" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" "Tokyo" 08 Feb 08 "2008/2/8 21:44" 08 Feb 08 "2008/2/8 21:56" "" 83 83 .0752493 17 4 .8095238 .1904762 1153 13698 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "Sharp" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 37 "Tokyo" 09 Feb 08 "2008/2/9 22:32" 09 Feb 08 "2008/2/9 22:40" "" 803 803 .7280145 179 24 .8817734 .1182266 1154 13700 "Used in the analysis" "Second" "4th" "5th" "First" "6th" "Third" "Panasonic" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 64 "Chiba" 09 Feb 08 "2008/2/9 8:22" 09 Feb 08 "2008/2/9 9:34" "2008/2/9 9:30" 461 461 .4194722 385 75 .8369565 .1630435 1155 13702 "Used in the analysis" "First" "Do not care" "4th" "Third" "6th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "6-8 million yen" 59 "Chiba" 08 Feb 08 "2008/2/8 21:43" 08 Feb 08 "2008/2/8 22:12" "" 76 76 .068903 15 4 .7894737 .2105263 1156 13703 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "DK" "Less than 2 million yen" 26 "Niigata" 10 Feb 08 "2008/2/10 0:48" 10 Feb 08 "2008/2/10 0:54" "" 914 914 .7559967 1157 13704 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "DK" "Less than 2 million yen" 59 "Saitama" 08 Feb 08 "2008/2/8 23:13" 08 Feb 08 "2008/2/8 23:27" "" 214 214 .1770058 1158 13705 "Used in the analysis" "4th" "Third" "First" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 54 "Shizuoka" 08 Feb 08 "2008/2/8 22:40" 08 Feb 08 "2008/2/8 23:10" "" 180 180 .1488834 1159 13708 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "5th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 29 "Tokyo" 09 Feb 08 "2008/2/9 14:21" 09 Feb 08 "2008/2/9 14:28" "" 637 637 .5775158 147 19 .8855422 .1144578 1160 13712 "Used in the analysis" "4th" "5th" "Third" "First" "6th" "Second" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Don't want to answer" "Kanagawa" 08 Feb 08 "2008/2/8 21:46" 08 Feb 08 "2008/2/8 22:16" "" 102 102 .0924751 25 4 .862069 .137931 1161 13713 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "Less than 2 million yen" 59 "Kanagawa" 09 Feb 08 "2008/2/9 5:12" 09 Feb 08 "2008/2/9 5:20" "" 422 422 .3490488 1162 13715 "Used in the analysis" "First" "5th" "Second" "Third" "6th" "4th" "Panasonic" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 34 "Osaka" 09 Feb 08 "2008/2/9 17:14" 09 Feb 08 "2008/2/9 17:21" "" 782 782 .6468155 1163 13717 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "5th" "No particular brand" "know" "Have both recs." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Other" "Other" "10-12 million yen" "4-6 million yen" 61 "Kanagawa" 09 Feb 08 "2008/2/9 11:36" 09 Feb 08 "2008/2/9 11:53" "" 569 569 .5158658 134 15 .8993289 .1006711 1164 13721 "Used in the analysis" "Third" "Second" "5th" "First" "6th" "4th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "10-12 million yen" 60 "Tokyo" 09 Feb 08 "2008/2/9 10:52" 09 Feb 08 "2008/2/9 11:08" "2008/2/9 11:00" 551 551 .5013649 463 87 .8418182 .1581818 1165 13723 "Used in the analysis" "First" "Second" "4th" "Third" "6th" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "2-4 million yen" "Less than 2 million yen" 48 "Hokkaido" 11 Feb 08 "2008/2/11 14:43" 11 Feb 08 "2008/2/11 14:46" "" 1091 1091 .9023987 1166 13725 "Used in the analysis" "4th" "5th" "Third" "First" "Second" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 39 "Tokyo" 09 Feb 08 "2008/2/9 0:08" 09 Feb 08 "2008/2/9 0:39" "" 275 275 .24932 70 9 .886076 .113924 1167 13729 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "DK" "Less than 2 million yen" 36 "Wakayama" 13 Feb 08 "2008/2/13 0:05" 13 Feb 08 "2008/2/13 0:11" "" 1194 1194 .9875931 1168 13730 "Used in the analysis" "First" "Second" "5th" "Third" "4th" "6th" "Sony" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 61 "Mie" 09 Feb 08 "2008/2/9 10:31" 09 Feb 08 "2008/2/9 10:39" "" 519 519 .4705349 119 13 .9015151 .0984849 1169 13732 "Used in the analysis" "Second" "Third" "5th" "First" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 62 "Aichi" 10 Feb 08 "2008/2/10 18:37" 10 Feb 08 "2008/2/10 18:57" "" 927 927 .8404351 201 28 .8777292 .1222707 1170 13734 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 33 "Osaka" 09 Feb 08 "2008/2/9 13:51" 09 Feb 08 "2008/2/9 14:01" "" 632 632 .5750682 532 99 .8431062 .1568938 1171 13742 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Panasonic" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 69 "Aomori" 09 Feb 08 "2008/2/9 9:07" 09 Feb 08 "2008/2/9 9:22" "" 453 453 .4106981 107 12 .8991597 .1008403 1172 13743 "Used in the analysis" "Third" "4th" "First" "Second" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 60 "Saitama" 10 Feb 08 "2008/2/10 17:50" 10 Feb 08 "2008/2/10 18:00" "" 1007 1007 .8329198 1173 13744 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Don't want to answer" "Don't want to answer" "2-4 million yen" "Less than 2 million yen" 50 "Hyogo" 08 Feb 08 "2008/2/8 21:45" 08 Feb 08 "2008/2/8 22:08" "" 89 89 .0736146 1174 13751 "Used in the analysis" "Second" "6th" "5th" "First" "Third" "4th" "NEC" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Don't want to answer" "No" "Public employee" "Other" "2-4 million yen" "2-4 million yen" 55 "Tokushima" 09 Feb 08 "2008/2/9 2:47" 09 Feb 08 "2008/2/9 2:53" "" 401 401 .3316791 1175 13756 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 60 "Osaka" 12 Feb 08 "2008/2/12 15:52" 12 Feb 08 "2008/2/12 16:02" "" 1068 1068 .9717925 885 182 .8294283 .1705717 1176 13757 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 60 "Fukuoka" 09 Feb 08 "2008/2/9 9:12" 09 Feb 08 "2008/2/9 9:22" "" 480 480 .4367607 398 81 .8308977 .1691023 1177 13758 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Other" "Other" "6-8 million yen" "2-4 million yen" 54 "Osaka" 09 Feb 08 "2008/2/9 20:48" 09 Feb 08 "2008/2/9 20:53" "" 832 832 .688172 1178 13760 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "DK" "Less than 2 million yen" 28 "Tochigi" 09 Feb 08 "2008/2/9 0:41" 09 Feb 08 "2008/2/9 0:50" "" 299 299 .2710789 78 9 .8965517 .1034483 1179 13761 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "2-4 million yen" 34 "Kagawa" 08 Feb 08 "2008/2/8 21:19" 08 Feb 08 "2008/2/8 21:42" "" 50 50 .0413565 1180 13762 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "No particular brand" "Don't know" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "Less than 2 million yen" 35 "Hokkaido" 11 Feb 08 "2008/2/11 19:06" 11 Feb 08 "2008/2/11 19:12" "" 1010 1010 .9156845 215 29 .8811476 .1188525 1181 13763 "Used in the analysis" "Second" "4th" "First" "Third" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "2-4 million yen" 43 "Okayama" 10 Feb 08 "2008/2/10 18:37" 10 Feb 08 "2008/2/10 18:45" "" 926 926 .8395286 200 28 .877193 .122807 1182 13764 "Used in the analysis" "Do not care" "Third" "First" "Second" "Do not care" "4th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "12-14 million yen" "2-4 million yen" 29 "Yamanashi" 09 Feb 08 "2008/2/9 3:57" 09 Feb 08 "2008/2/9 4:05" "" 385 385 .3503185 323 61 .8411458 .1588542 1183 13766 "Used in the analysis" "Second" "Do not care" "Third" "First" "Do not care" "4th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "6-8 million yen" "2-4 million yen" 66 "Fukui" 12 Feb 08 "2008/2/12 17:55" 12 Feb 08 "2008/2/12 18:03" "" 1073 1073 .9763421 890 182 .8302239 .1697761 1184 13770 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 63 "Shimane" 09 Feb 08 "2008/2/9 20:41" 09 Feb 08 "2008/2/9 20:50" "" 831 831 .6873449 1185 13771 "Used in the analysis" "5th" "6th" "4th" "Second" "Third" "First" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 22 "Aichi" 09 Feb 08 "2008/2/9 7:36" 09 Feb 08 "2008/2/9 7:41" "" 450 450 .3722084 1186 13780 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 43 "Kanagawa" 08 Feb 08 "2008/2/8 21:48" 08 Feb 08 "2008/2/8 22:44" "" 105 105 .0868486 1187 13781 "Used in the analysis" "First" "5th" "4th" "Second" "Third" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 55 "Aichi" 08 Feb 08 "2008/2/8 21:44" 08 Feb 08 "2008/2/8 22:06" "" 87 87 .0788758 19 4 .8260869 .173913 1188 13782 "Used in the analysis" "Second" "5th" "Third" "First" "6th" "4th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Other" "6-8 million yen" "6-8 million yen" 55 "Shizuoka" 08 Feb 08 "2008/2/8 22:12" 08 Feb 08 "2008/2/8 23:15" "" 157 157 .1423391 39 6 .8666667 .1333333 1189 13784 "Used in the analysis" "Third" "First" "Second" "4th" "Do not care" "Do not care" "Apple" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "8-10 million yen" 46 "Chiba" 09 Feb 08 "2008/2/9 10:30" 09 Feb 08 "2008/2/9 10:36" "" 531 531 .4831665 444 86 .8377358 .1622642 1190 13792 "Used in the analysis" "Third" "4th" "5th" "First" "6th" "Second" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 58 "Gifu" 09 Feb 08 "2008/2/9 21:22" 09 Feb 08 "2008/2/9 21:30" "" 846 846 .6997519 1191 13793 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "DK" "Less than 2 million yen" 65 "Tokyo" 09 Feb 08 "2008/2/9 11:52" 09 Feb 08 "2008/2/9 12:06" "" 639 639 .528536 1192 13796 "Used in the analysis" "First" "4th" "Second" "Third" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 44 "Osaka" 09 Feb 08 "2008/2/9 1:33" 09 Feb 08 "2008/2/9 1:42" "" 348 348 .3166515 289 58 .832853 .167147 1193 13797 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 51 "Aichi" 08 Feb 08 "2008/2/8 23:16" 08 Feb 08 "2008/2/8 23:45" "" 217 217 .1967362 53 7 .8833333 .1166667 1194 13798 "Used in the analysis" "Second" "Third" "First" "4th" "Do not care" "Do not care" "Sony" "know" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 69 "Hokkaido" 11 Feb 08 "2008/2/11 11:54" 11 Feb 08 "2008/2/11 12:11" "" 979 979 .8875793 211 29 .8791667 .1208333 1195 13800 "Used in the analysis" "First" "5th" "4th" "Second" "Third" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 65 "Chiba" 09 Feb 08 "2008/2/9 11:11" 09 Feb 08 "2008/2/9 11:22" "" 560 560 .5095541 470 89 .8407871 .1592129 1196 13801 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 44 "Oita" 08 Feb 08 "2008/2/8 21:19" 08 Feb 08 "2008/2/8 21:24" "" 18 18 .0163785 16 1 .9411765 .0588235 1197 13806 "Used in the analysis" "4th" "6th" "Third" "First" "5th" "Second" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "Less than 2 million yen" 55 "Tokyo" 09 Feb 08 "2008/2/9 10:51" 09 Feb 08 "2008/2/9 11:06" "" 616 616 .509512 1198 13810 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 26 "Chiba" 10 Feb 08 "2008/2/10 0:43" 10 Feb 08 "2008/2/10 0:48" "" 913 913 .7551696 1199 13811 "Used in the analysis" "Third" "5th" "Second" "First" "6th" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 29 "Shiga" 11 Feb 08 "2008/2/11 0:18" 11 Feb 08 "2008/2/11 0:53" "" 1049 1049 .8676592 1200 13812 "Used in the analysis" "4th" "Third" "First" "Second" "6th" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 40 "Aichi" 08 Feb 08 "2008/2/8 21:23" 08 Feb 08 "2008/2/8 21:35" "" 29 29 .0263876 26 2 .9285714 .0714286 1201 13815 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "10-12 million yen" "10-12 million yen" 53 "Wakayama" 09 Feb 08 "2008/2/9 2:08" 09 Feb 08 "2008/2/9 2:14" "" 388 388 .3209264 1202 13816 "Used in the analysis" "Second" "Do not care" "Third" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Other" "Clerical" "6-8 million yen" "6-8 million yen" 65 "Saitama" 12 Feb 08 "2008/2/12 10:08" 12 Feb 08 "2008/2/12 10:22" "" 1042 1042 .9446963 223 30 .8814229 .1185771 1203 13821 "Used in the analysis" "Third" "4th" "6th" "Second" "5th" "First" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "Less than 2 million yen" 55 "Ishikawa" 09 Feb 08 "2008/2/9 3:03" 09 Feb 08 "2008/2/9 3:13" "" 354 354 .3209429 88 11 .8888889 .1111111 1204 13823 "Used in the analysis" "6th" "Third" "Second" "First" "4th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Public employee" "Manager" "12-14 million yen" "8-10 million yen" 60 "Nagano" 09 Feb 08 "2008/2/9 15:18" 09 Feb 08 "2008/2/9 15:29" "" 660 660 .5983681 152 21 .8786127 .1213873 1205 13826 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Error answer (3)" "Error answer (3)" "Female" "Junior college" "No" "Employee at a private company" "Other" "4-6 million yen" "2-4 million yen" 22 "Kanagawa" 09 Feb 08 "2008/2/9 1:39" 09 Feb 08 "2008/2/9 1:46" "" 337 337 .3055304 85 11 .8854167 .1145833 1206 13829 "Used in the analysis" "Second" "6th" "5th" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 64 "Shiga" 10 Feb 08 "2008/2/10 16:11" 10 Feb 08 "2008/2/10 16:34" "" 991 991 .8196857 1207 13830 "Used in the analysis" "Third" "Second" "5th" "First" "6th" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 53 "Akita" 09 Feb 08 "2008/2/9 11:09" 09 Feb 08 "2008/2/9 11:27" "" 625 625 .5169562 1208 13831 "Used in the analysis" "Second" "5th" "6th" "First" "Third" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "DK" "Less than 2 million yen" 61 "Chiba" 08 Feb 08 "2008/2/8 21:19" 08 Feb 08 "2008/2/8 21:28" "" 32 32 .0290118 9 3 .75 .25 1209 13832 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 34 "Nagano" 09 Feb 08 "2008/2/9 22:00" 09 Feb 08 "2008/2/9 22:11" "" 870 870 .719603 1210 13842 "Used in the analysis" "First" "6th" "4th" "Second" "5th" "Third" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 34 "Shizuoka" 09 Feb 08 "2008/2/9 6:51" 09 Feb 08 "2008/2/9 6:58" "" 439 439 .36311 1211 13843 "Used in the analysis" "Third" "First" "4th" "Second" "Do not care" "Do not care" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 26 "Iwate" 09 Feb 08 "2008/2/9 9:02" 09 Feb 08 "2008/2/9 9:13" "" 477 477 .434031 395 81 .829832 .1701681 1212 13845 "Used in the analysis" "First" "Do not care" "4th" "Second" "5th" "Third" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 64 "Tokyo" 09 Feb 08 "2008/2/9 7:22" 09 Feb 08 "2008/2/9 7:31" "" 394 394 .3572076 100 12 .8928571 .1071429 1213 13849 "Used in the analysis" "Second" "6th" "Third" "First" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "Yes" "Homemaker" "2-4 million yen" "Less than 2 million yen" 65 "Shizuoka" 10 Feb 08 "2008/2/10 9:26" 10 Feb 08 "2008/2/10 9:37" "" 873 873 .7943585 726 146 .8325688 .1674312 1214 13859 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 26 "Hyogo" 09 Feb 08 "2008/2/9 9:09" 09 Feb 08 "2008/2/9 9:18" "" 516 516 .426799 1215 13860 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 58 "Hokkaido" 10 Feb 08 "2008/2/10 18:07" 10 Feb 08 "2008/2/10 18:13" "" 1011 1011 .8362283 1216 13863 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 38 "Ehime" 08 Feb 08 "2008/2/8 21:33" 08 Feb 08 "2008/2/8 21:38" "" 53 53 .0438379 1217 13870 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "6-8 million yen" 41 "Fukuoka" 09 Feb 08 "2008/2/9 10:36" 09 Feb 08 "2008/2/9 11:03" "" 602 602 .4979322 1218 13872 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 32 "Miyagi" 12 Feb 08 "2008/2/12 1:01" 12 Feb 08 "2008/2/12 1:10" "" 1131 1131 .9354839 1219 13874 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "DK" "Less than 2 million yen" 29 "Fukuoka" 09 Feb 08 "2008/2/9 15:22" 09 Feb 08 "2008/2/9 15:26" "" 662 662 .6001813 152 21 .8786127 .1213873 1220 13876 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "NEC" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Other" "DK" "4-6 million yen" 28 "Tokyo" 10 Feb 08 "2008/2/10 23:13" 10 Feb 08 "2008/2/10 23:22" "" 1040 1040 .8602151 1221 13877 "Used in the analysis" "Third" "4th" "6th" "First" "5th" "Second" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 62 "Kanagawa" 09 Feb 08 "2008/2/9 17:30" 09 Feb 08 "2008/2/9 17:36" "" 790 790 .6534326 1222 13886 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "No" "Running own business" "Manager" "6-8 million yen" "2-4 million yen" 60 "Kagoshima" 09 Feb 08 "2008/2/9 7:55" 09 Feb 08 "2008/2/9 7:59" "" 402 402 .3644606 101 12 .8938053 .1061947 1223 13887 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 65 "Tokyo" 08 Feb 08 "2008/2/8 21:12" 08 Feb 08 "2008/2/8 21:20" "" 25 25 .0206782 1224 13892 "Used in the analysis" "Second" "5th" "4th" "First" "Third" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Working for your family business" "Other" "Don't want to answer" "Don't want to answer" 35 "Kyoto" 11 Feb 08 "2008/2/11 11:29" 11 Feb 08 "2008/2/11 11:42" "" 972 972 .8844404 803 168 .8269825 .1730175 1225 13893 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "More than 14 million yen" "2-4 million yen" 27 "Shizuoka" 08 Feb 08 "2008/2/8 22:04" 08 Feb 08 "2008/2/8 22:53" "" 147 147 .1215881 1226 13898 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "Less than 2 million yen" "Less than 2 million yen" 24 "Aichi" 09 Feb 08 "2008/2/9 13:55" 09 Feb 08 "2008/2/9 13:59" "" 633 633 .5759782 533 99 .8433544 .1566456 1227 13899 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 43 "Hokkaido" 09 Feb 08 "2008/2/9 20:18" 09 Feb 08 "2008/2/9 20:26" "" 765 765 .6960874 633 131 .828534 .171466 1228 13901 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 46 "Hyogo" 09 Feb 08 "2008/2/9 11:53" 09 Feb 08 "2008/2/9 12:07" "" 573 573 .5194923 134 16 .8933333 .1066667 1229 13904 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Apple" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Clerical" "2-4 million yen" "2-4 million yen" 59 "Chiba" 09 Feb 08 "2008/2/9 8:20" 09 Feb 08 "2008/2/9 8:29" "" 477 477 .3945409 1230 13905 "Used in the analysis" "Second" "First" "4th" "Third" "6th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "2-4 million yen" "2-4 million yen" 37 "Tokyo" 08 Feb 08 "2008/2/8 21:44" 08 Feb 08 "2008/2/8 22:03" "" 75 75 .0682439 65 9 .8783784 .1216216 1231 13906 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "6-8 million yen" "Less than 2 million yen" 53 "Tokushima" 09 Feb 08 "2008/2/9 11:15" 09 Feb 08 "2008/2/9 11:23" "" 553 553 .5013599 128 15 .8951049 .1048951 1232 13918 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "Sony" "Don't know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Don't want to answer" "Working for your family business" "Other" "2-4 million yen" "2-4 million yen" 57 "Ibaraki" 09 Feb 08 "2008/2/9 9:37" 09 Feb 08 "2008/2/9 9:46" "" 543 543 .4491315 1233 13920 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 45 "Tokyo" 09 Feb 08 "2008/2/9 0:10" 09 Feb 08 "2008/2/9 0:24" "" 283 283 .2575068 237 45 .8404256 .1595745 1234 13922 "Used in the analysis" "First" "6th" "4th" "Second" "Third" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 66 "Mie" 08 Feb 08 "2008/2/8 21:22" 08 Feb 08 "2008/2/8 21:30" "" 36 36 .0326383 9 3 .75 .25 1235 13923 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "More than 14 million yen" "6-8 million yen" 09 Feb 08 "2008/2/9 9:26" 09 Feb 08 "2008/2/9 9:32" "" 486 486 .4422202 403 82 .8309278 .1690722 1236 13924 "Used in the analysis" "Third" "First" "Second" "4th" "Do not care" "5th" "Sony" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 34 "Shizuoka" 12 Feb 08 "2008/2/12 11:02" 12 Feb 08 "2008/2/12 11:07" "" 1159 1159 .9586435 1237 13927 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "4th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "2-4 million yen" "Less than 2 million yen" 21 "Osaka" 08 Feb 08 "2008/2/8 21:26" 08 Feb 08 "2008/2/8 21:32" "" 45 45 .0372208 1238 13934 "Used in the analysis" "First" "6th" "4th" "Second" "5th" "Third" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Graduate school" "No" "Homemaker" "Less than 2 million yen" "Less than 2 million yen" 61 "Tokyo" 09 Feb 08 "2008/2/9 18:00" 09 Feb 08 "2008/2/9 18:03" "" 803 803 .6641853 1239 13935 "Used in the analysis" "Second" "6th" "4th" "First" "Third" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "10-12 million yen" "4-6 million yen" 26 "Fukuoka" 11 Feb 08 "2008/2/11 13:26" 11 Feb 08 "2008/2/11 13:31" "" 987 987 .8948323 213 29 .8801653 .1198347 1240 13938 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Clerical" "DK" "Less than 2 million yen" 60 "Fukushima" 10 Feb 08 "2008/2/10 8:48" 10 Feb 08 "2008/2/10 8:55" "" 848 848 .7688124 186 25 .8815166 .1184834 1241 13940 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 41 "Fukuoka" 09 Feb 08 "2008/2/9 9:59" 09 Feb 08 "2008/2/9 10:15" "" 511 511 .4649681 426 84 .8352941 .1647059 1242 13941 "Used in the analysis" "First" "Do not care" "Second" "Third" "5th" "6th" "Sharp" "Don't know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 58 "Hiroshima" 09 Feb 08 "2008/2/9 19:00" 09 Feb 08 "2008/2/9 19:17" "" 725 725 .6572983 162 22 .8804348 .1195652 1243 13943 "Used in the analysis" "Third" "5th" "4th" "First" "6th" "Second" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 40 "Kanagawa" 09 Feb 08 "2008/2/9 15:17" 09 Feb 08 "2008/2/9 15:24" "" 736 736 .6087676 1244 13946 "Used in the analysis" "Third" "Second" "5th" "First" "Do not care" "4th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Other" "6-8 million yen" "4-6 million yen" 37 "Tokyo" 09 Feb 08 "2008/2/9 10:38" 09 Feb 08 "2008/2/9 10:46" "" 524 524 .475068 120 14 .8955224 .1044776 1245 13947 "Used in the analysis" "Second" "5th" "6th" "First" "Third" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 30 "Hyogo" 10 Feb 08 "2008/2/10 22:48" 10 Feb 08 "2008/2/10 22:55" "" 941 941 .8562329 777 163 .8265957 .1734043 1246 13962 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 34 "Aichi" 09 Feb 08 "2008/2/9 15:00" 09 Feb 08 "2008/2/9 15:08" "" 660 660 .6005459 556 103 .8437026 .1562974 1247 13966 "Used in the analysis" "First" "6th" "5th" "Second" "Third" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 37 "Mie" 08 Feb 08 "2008/2/8 23:56" 09 Feb 08 "2008/2/9 0:10" "" 271 271 .2465878 228 42 .8444445 .1555556 1248 13967 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "8-10 million yen" 49 "Okayama" 09 Feb 08 "2008/2/9 0:36" 09 Feb 08 "2008/2/9 0:51" "" 306 306 .2784349 256 49 .8393443 .1606557 1249 13968 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 48 "Hyogo" 10 Feb 08 "2008/2/10 22:37" 10 Feb 08 "2008/2/10 22:47" "" 939 939 .8544131 776 162 .8272921 .1727079 1250 13971 "Used in the analysis" "Third" "Second" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Other" "Other" "2-4 million yen" "2-4 million yen" "Hokkaido" 09 Feb 08 "2008/2/9 12:33" 09 Feb 08 "2008/2/9 12:43" "" 603 603 .5486806 508 94 .8438538 .1561462 1251 13972 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "NEC" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Unemployed" "8-10 million yen" "6-8 million yen" 60 "Hokkaido" 09 Feb 08 "2008/2/9 8:17" 09 Feb 08 "2008/2/9 8:28" "" 419 419 .3798731 105 12 .8974359 .1025641 1252 13974 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "Do not care" "Apple" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Public employee" "Specialist (doctor, lawyer etc.)" "DK" "Less than 2 million yen" 23 "Niigata" 08 Feb 08 "2008/2/8 22:38" 08 Feb 08 "2008/2/8 23:21" "" 177 177 .146402 1253 13977 "Used in the analysis" "First" "5th" "Third" "Second" "4th" "Do not care" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "4-6 million yen" 68 "Okayama" 09 Feb 08 "2008/2/9 7:01" 09 Feb 08 "2008/2/9 7:15" "" 446 446 .3688999 1254 13983 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "DK" "Less than 2 million yen" 22 "Aichi" 08 Feb 08 "2008/2/8 23:25" 09 Feb 08 "2008/2/9 1:13" "" 327 327 .2975432 271 55 .8312883 .1687117 1255 13986 "Used in the analysis" "First" "Third" "Second" "6th" "4th" "5th" "Toshiba" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Clerical" "2-4 million yen" "2-4 million yen" 60 "Aomori" 09 Feb 08 "2008/2/9 13:27" 09 Feb 08 "2008/2/9 13:32" "" 614 614 .5566636 146 16 .9012346 .0987654 1256 13988 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "4th" "No particular brand" "Don't know" "Don't know" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "Yes" "Homemaker" "6-8 million yen" "Don't want to answer" 63 "Osaka" 12 Feb 08 "2008/2/12 10:02" 12 Feb 08 "2008/2/12 10:18" "" 1041 1041 .9437897 223 30 .8814229 .1185771 1257 13990 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "Less than 2 million yen" 37 "Yamanashi" 09 Feb 08 "2008/2/9 22:35" 09 Feb 08 "2008/2/9 22:42" "" 804 804 .7289211 179 24 .8817734 .1182266 1258 13992 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "8-10 million yen" 38 "Saitama" 12 Feb 08 "2008/2/12 8:21" 12 Feb 08 "2008/2/12 8:28" "" 1140 1140 .942928 1259 13996 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Elementary/junior high school" "Yes" "Public employee" "Sales, service and manual labor" "8-10 million yen" "6-8 million yen" 55 "Iwate" 08 Feb 08 "2008/2/8 22:15" 08 Feb 08 "2008/2/8 23:11" "" 143 143 .1182796 1260 14000 "Used in the analysis" "First" "6th" "4th" "Second" "5th" "Third" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "Yes" "Running own business" "Clerical" "4-6 million yen" "2-4 million yen" 33 "Miyagi" 09 Feb 08 "2008/2/9 20:15" 09 Feb 08 "2008/2/9 20:25" "" 764 764 .6951774 632 131 .8283093 .1716907 1261 14003 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 33 "Osaka" 10 Feb 08 "2008/2/10 16:33" 10 Feb 08 "2008/2/10 16:40" "" 995 995 .8229942 1262 14006 "Used in the analysis" "First" "Do not care" "Third" "Second" "4th" "5th" "Sony" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 69 "Hyogo" 10 Feb 08 "2008/2/10 17:32" 10 Feb 08 "2008/2/10 17:36" "" 920 920 .8340889 200 27 .8810573 .1189427 1263 14011 "Used in the analysis" "Third" "5th" "Second" "First" "6th" "4th" "Apple" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 40 "Kyoto" 08 Feb 08 "2008/2/8 21:29" 08 Feb 08 "2008/2/8 21:41" "" 38 38 .0345769 31 6 .8378378 .1621622 1264 14016 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Homemaker" "4-6 million yen" "2-4 million yen" 67 "Chiba" 12 Feb 08 "2008/2/12 22:56" 12 Feb 08 "2008/2/12 23:14" "" 1089 1089 .9873074 233 32 .8792453 .1207547 1265 14021 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 66 "Kanagawa" 09 Feb 08 "2008/2/9 16:21" 09 Feb 08 "2008/2/9 16:32" "" 685 685 .6232939 572 112 .8362573 .1637427 1266 14027 "Used in the analysis" "Second" "6th" "Third" "First" "4th" "5th" "Other" "FUJITSU FM V series" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "6-8 million yen" 41 "Shimane" 09 Feb 08 "2008/2/9 7:45" 09 Feb 08 "2008/2/9 7:53" "" 427 427 .388535 360 66 .8450704 .1549296 1267 14029 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Apple" "know" "Have neither rec." 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "8-10 million yen" "4-6 million yen" 32 "Tokyo" 09 Feb 08 "2008/2/9 16:46" 09 Feb 08 "2008/2/9 16:52" "" 695 695 .6323931 580 114 .8357348 .1642651 1268 14030 "Used in the analysis" "First" "Second" "Do not care" "4th" "5th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Running own business" "Sales, service and manual labor" "6-8 million yen" "2-4 million yen" 57 "Fukuoka" 09 Feb 08 "2008/2/9 2:29" 09 Feb 08 "2008/2/9 2:39" "" 366 366 .33303 305 60 .8356164 .1643836 1269 14031 "Used in the analysis" "Third" "6th" "5th" "Second" "4th" "First" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 52 "Saitama" 10 Feb 08 "2008/2/10 16:16" 10 Feb 08 "2008/2/10 16:26" "" 990 990 .8188586 1270 14032 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "DK" "Less than 2 million yen" 60 "Osaka" 09 Feb 08 "2008/2/9 13:36" 09 Feb 08 "2008/2/9 13:45" "" 693 693 .573201 1271 14037 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 56 "Osaka" 12 Feb 08 "2008/2/12 14:25" 12 Feb 08 "2008/2/12 14:32" "" 1059 1059 .9601088 225 31 .8789063 .1210938 1272 14041 "Used in the analysis" "First" "4th" "5th" "Second" "Third" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 52 "Osaka" 09 Feb 08 "2008/2/9 17:07" 09 Feb 08 "2008/2/9 17:16" "" 777 777 .6426799 1273 14042 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "4-6 million yen" 51 "Fukuoka" 08 Feb 08 "2008/2/8 21:59" 08 Feb 08 "2008/2/8 22:27" "" 115 115 .0951199 1274 14044 "Used in the analysis" "4th" "First" "Second" "Third" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 53 "Tokyo" 08 Feb 08 "2008/2/8 21:20" 08 Feb 08 "2008/2/8 21:24" "" 30 30 .0271985 9 3 .75 .25 1275 14045 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "Apple" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 50 "Kyoto" 10 Feb 08 "2008/2/10 16:20" 10 Feb 08 "2008/2/10 16:25" "" 909 909 .8271155 750 158 .8259912 .1740088 1276 14046 "Used in the analysis" "First" "6th" "Second" "5th" "Third" "4th" "Toshiba" "know" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 54 "Ibaraki" 09 Feb 08 "2008/2/9 19:34" 09 Feb 08 "2008/2/9 19:42" "" 740 740 .6708975 169 23 .8802083 .1197917 1277 14048 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 35 "Kanagawa" 09 Feb 08 "2008/2/9 3:15" 09 Feb 08 "2008/2/9 3:20" "" 408 408 .337469 1278 14049 "Used in the analysis" "First" "5th" "Third" "Second" "6th" "4th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "12-14 million yen" 63 "Chiba" 09 Feb 08 "2008/2/9 14:52" 09 Feb 08 "2008/2/9 15:07" "" 657 657 .5978162 553 103 .8429878 .1570122 1279 14053 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 32 "Aichi" 10 Feb 08 "2008/2/10 21:38" 10 Feb 08 "2008/2/10 21:45" "" 933 933 .8489536 771 161 .8272532 .1727468 1280 14054 "Used in the analysis" "4th" "Second" "Third" "First" "6th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 48 "Tokyo" 09 Feb 08 "2008/2/9 6:26" 09 Feb 08 "2008/2/9 6:34" "" 384 384 .3481414 98 12 .8909091 .1090909 1281 14056 "Used in the analysis" "First" "Second" "Do not care" "Third" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Don't want to answer" "Yes" "Running own business" "Clerical" "Don't want to answer" "Don't want to answer" "Osaka" 10 Feb 08 "2008/2/10 1:20" 10 Feb 08 "2008/2/10 1:26" "" 849 849 .7725205 706 142 .8325472 .1674528 1282 14058 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Sony" "know" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 32 "Yamaguchi" 09 Feb 08 "2008/2/9 20:34" 09 Feb 08 "2008/2/9 20:37" "" 756 756 .6854035 174 23 .8832487 .1167513 1283 14060 "Used in the analysis" "Third" "4th" "First" "Second" "Do not care" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "DK" "2-4 million yen" 30 "Fukuoka" 10 Feb 08 "2008/2/10 20:13" 10 Feb 08 "2008/2/10 20:19" "" 934 934 .8467815 201 28 .8777292 .1222707 1284 14062 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 60 "Hokkaido" 09 Feb 08 "2008/2/9 9:28" 09 Feb 08 "2008/2/9 9:37" "" 535 535 .4425145 1285 14063 "Used in the analysis" "Third" "Do not care" "Second" "First" "5th" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "4-6 million yen" 64 "Tokyo" 09 Feb 08 "2008/2/9 0:20" 09 Feb 08 "2008/2/9 0:34" "" 316 316 .261373 1286 14064 "Used in the analysis" "Second" "5th" "4th" "First" "Do not care" "Third" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "8-10 million yen" 56 "Tokyo" 11 Feb 08 "2008/2/11 17:24" 11 Feb 08 "2008/2/11 17:34" "" 1100 1100 .9098428 1287 14069 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "4-6 million yen" "2-4 million yen" 63 "Hokkaido" 10 Feb 08 "2008/2/10 10:12" 10 Feb 08 "2008/2/10 10:19" "" 947 947 .783292 1288 14074 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Manager" "6-8 million yen" "2-4 million yen" "Fukuoka" 09 Feb 08 "2008/2/9 8:53" 09 Feb 08 "2008/2/9 9:02" "" 440 440 .3989121 107 12 .8991597 .1008403 1289 14077 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 55 "Saitama" 09 Feb 08 "2008/2/9 2:48" 09 Feb 08 "2008/2/9 2:57" "" 370 370 .3366697 309 60 .8373984 .1626016 1290 14080 "Used in the analysis" "Third" "5th" "6th" "First" "4th" "Second" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Clerical" "More than 14 million yen" "12-14 million yen" 46 "Tokyo" 09 Feb 08 "2008/2/9 20:30" 09 Feb 08 "2008/2/9 20:37" "" 770 770 .7006369 638 131 .8296489 .1703511 1291 14081 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sony" "know" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "8-10 million yen" 34 "Shizuoka" 08 Feb 08 "2008/2/8 21:14" 08 Feb 08 "2008/2/8 21:18" "" 20 20 .0181324 5 2 .7142857 .2857143 1292 14083 "Used in the analysis" "Second" "4th" "6th" "First" "5th" "Third" "Apple" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Don't want to answer" "Don't want to answer" "6-8 million yen" 51 "Okayama" 08 Feb 08 "2008/2/8 21:27" 08 Feb 08 "2008/2/8 21:41" "" 51 51 .0462375 13 3 .8125 .1875 1293 14086 "Used in the analysis" "First" "4th" "Do not care" "Second" "Third" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "6-8 million yen" "Less than 2 million yen" 52 "Aichi" 09 Feb 08 "2008/2/9 16:53" 09 Feb 08 "2008/2/9 17:02" "" 700 700 .6369427 583 116 .8340486 .1659514 1294 14090 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "8-10 million yen" "Less than 2 million yen" 53 "Aichi" 09 Feb 08 "2008/2/9 0:15" 09 Feb 08 "2008/2/9 0:31" "" 289 289 .2629663 242 46 .8402778 .1597222 1295 14096 "Used in the analysis" "Second" "Third" "5th" "First" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Student" "2-4 million yen" "2-4 million yen" 41 "Tokyo" 09 Feb 08 "2008/2/9 1:16" 09 Feb 08 "2008/2/9 1:28" "" 329 329 .2982774 84 10 .893617 .106383 1296 14097 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Apple" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "10-12 million yen" "10-12 million yen" 42 "Hyogo" 09 Feb 08 "2008/2/9 1:55" 09 Feb 08 "2008/2/9 5:14" "" 355 355 .3230209 295 59 .8333333 .1666667 1297 14102 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "Do not care" "No particular brand" "Don't know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 34 "Tokyo" 09 Feb 08 "2008/2/9 21:51" 09 Feb 08 "2008/2/9 22:06" "" 807 807 .7343039 668 138 .8287841 .1712159 1298 14105 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Other" "Other" "10-12 million yen" "Less than 2 million yen" 47 "Chiba" 08 Feb 08 "2008/2/8 22:48" 08 Feb 08 "2008/2/8 23:33" "" 195 195 .1612903 1299 14108 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 28 "Kyoto" 08 Feb 08 "2008/2/8 22:29" 08 Feb 08 "2008/2/8 23:11" "" 180 180 .1631913 45 6 .8823529 .1176471 1300 14113 "Used in the analysis" "First" "6th" "Third" "Second" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "DK" "Don't want to answer" 47 "Osaka" 10 Feb 08 "2008/2/10 15:42" 10 Feb 08 "2008/2/10 15:49" "" 903 903 .821656 744 158 .8248337 .1751663 1301 14114 "Used in the analysis" "Third" "First" "Second" "4th" "Do not care" "Do not care" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 29 "Tokyo" 08 Feb 08 "2008/2/8 21:19" 08 Feb 08 "2008/2/8 21:24" "" 33 33 .0272953 1302 14115 "Used in the analysis" "Second" "6th" "5th" "First" "Third" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Other" "2-4 million yen" "Less than 2 million yen" 59 "Hiroshima" 10 Feb 08 "2008/2/10 21:13" 10 Feb 08 "2008/2/10 21:24" "" 1028 1028 .8502895 1303 14118 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 61 "Fukui" 12 Feb 08 "2008/2/12 9:27" 12 Feb 08 "2008/2/12 9:34" "" 1036 1036 .9426752 858 177 .8289855 .1710145 1304 14122 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "6-8 million yen" 32 "Tokyo" 10 Feb 08 "2008/2/10 1:22" 10 Feb 08 "2008/2/10 1:27" "" 850 850 .7734304 707 142 .8327444 .1672556 1305 14124 "Used in the analysis" "First" "6th" "Third" "4th" "Second" "5th" "Panasonic" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 32 "Gifu" 12 Feb 08 "2008/2/12 17:49" 12 Feb 08 "2008/2/12 18:07" "" 1074 1074 .9772521 891 182 .8303821 .1696179 1306 14127 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 48 "Gunma" 10 Feb 08 "2008/2/10 22:06" 10 Feb 08 "2008/2/10 22:15" "" 934 934 .8498635 772 161 .8274384 .1725616 1307 14131 "Used in the analysis" "4th" "Third" "Second" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 56 "Gunma" 10 Feb 08 "2008/2/10 11:30" 10 Feb 08 "2008/2/10 11:36" "" 959 959 .7932175 1308 14132 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "6-8 million yen" "6-8 million yen" 31 "Tokyo" 10 Feb 08 "2008/2/10 15:13" 10 Feb 08 "2008/2/10 15:18" "" 983 983 .8130686 1309 14135 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "Less than 2 million yen" 55 "Aichi" 08 Feb 08 "2008/2/8 21:15" 08 Feb 08 "2008/2/8 21:21" "" 18 18 .0163191 5 1 .8333333 .1666667 1310 14136 "Used in the analysis" "Second" "6th" "5th" "First" "4th" "Third" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "Don't want to answer" "Less than 2 million yen" 53 "Tokyo" 09 Feb 08 "2008/2/9 1:06" 09 Feb 08 "2008/2/9 1:18" "" 320 320 .2901179 81 9 .9 .1 1311 14137 "Used in the analysis" "6th" "First" "Second" "Third" "4th" "5th" "Apple" "know" "Have both recs." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "DK" 64 "Nagano" 09 Feb 08 "2008/2/9 7:04" 09 Feb 08 "2008/2/9 7:18" "" 410 410 .3730664 343 66 .8386308 .1613692 1312 14140 "Used in the analysis" "Second" "Third" "5th" "First" "4th" "6th" "Pioneer" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "8-10 million yen" 53 "Tokyo" 12 Feb 08 "2008/2/12 21:26" 12 Feb 08 "2008/2/12 21:55" "" 1085 1085 .9872612 898 186 .8284133 .1715867 1313 14144 "Used in the analysis" "Third" "5th" "Second" "First" "6th" "4th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 51 "Ibaraki" 08 Feb 08 "2008/2/8 21:52" 08 Feb 08 "2008/2/8 22:23" "" 114 114 .0942928 1314 14145 "Used in the analysis" "Second" "6th" "4th" "First" "Third" "5th" "No particular brand" "Don't know" "Don't know" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 68 "Osaka" 10 Feb 08 "2008/2/10 16:52" 10 Feb 08 "2008/2/10 17:06" "" 918 918 .8322756 200 27 .8810573 .1189427 1315 14147 "Used in the analysis" "First" "5th" "Second" "Third" "6th" "4th" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Student" "DK" "Don't want to answer" 21 "Fukuoka" 08 Feb 08 "2008/2/8 21:23" 08 Feb 08 "2008/2/8 21:27" "" 24 24 .021838 22 1 .9565217 .0434783 1316 14156 "Used in the analysis" "4th" "Second" "Third" "First" "Do not care" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Other" "Other" "4-6 million yen" "4-6 million yen" 10 Feb 08 "2008/2/10 5:03" 10 Feb 08 "2008/2/10 5:09" "" 863 863 .7852593 717 145 .8317865 .1682135 1317 14159 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 48 "Fukuoka" 09 Feb 08 "2008/2/9 6:08" 09 Feb 08 "2008/2/9 6:16" "" 381 381 .3454216 98 11 .8990825 .1009174 1318 14168 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 25 "Kanagawa" 08 Feb 08 "2008/2/8 23:21" 09 Feb 08 "2008/2/9 0:06" "" 239 239 .2174704 203 35 .8529412 .1470588 1319 14172 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "Do not care" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 33 "Aichi" 09 Feb 08 "2008/2/9 13:54" 09 Feb 08 "2008/2/9 14:03" "" 636 636 .5787079 536 99 .8440945 .1559055 1320 14178 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Panasonic" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 39 "Fukuoka" 09 Feb 08 "2008/2/9 9:32" 09 Feb 08 "2008/2/9 9:38" "" 467 467 .4233907 110 12 .9016393 .0983607 1321 14181 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Running own business" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 33 "Hokkaido" 12 Feb 08 "2008/2/12 23:25" 12 Feb 08 "2008/2/12 23:32" "" 1092 1092 .9900272 234 32 .8796992 .1203008 1322 14183 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Other" "Sales, service and manual labor" "8-10 million yen" "Less than 2 million yen" 62 "Aichi" 09 Feb 08 "2008/2/9 9:03" 09 Feb 08 "2008/2/9 9:18" "2008/2/9 9:14" 456 456 .413418 108 12 .9 .1 1323 14186 "Used in the analysis" "Third" "Second" "First" "4th" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "4-6 million yen" 29 "Tokyo" 10 Feb 08 "2008/2/10 16:00" 10 Feb 08 "2008/2/10 16:07" "" 906 906 .8243858 747 158 .8254144 .1745856 1324 14188 "Used in the analysis" "First" "6th" "Third" "Second" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "Less than 2 million yen" "Less than 2 million yen" 35 "Hokkaido" 09 Feb 08 "2008/2/9 0:24" 09 Feb 08 "2008/2/9 0:42" "" 300 300 .2729754 251 48 .8394649 .1605351 1325 14189 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Apple" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 49 "Tokyo" 10 Feb 08 "2008/2/10 14:55" 10 Feb 08 "2008/2/10 15:04" "" 898 898 .8141432 197 27 .8794643 .1205357 1326 14193 "Used in the analysis" "First" "6th" "Third" "Second" "5th" "4th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "8-10 million yen" 58 "Hyogo" 09 Feb 08 "2008/2/9 20:03" 09 Feb 08 "2008/2/9 20:12" "" 756 756 .6878981 625 130 .8278146 .1721854 1327 14196 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "6-8 million yen" "6-8 million yen" 69 "Hokkaido" 09 Feb 08 "2008/2/9 9:31" 09 Feb 08 "2008/2/9 9:38" "" 536 536 .4433416 1328 14200 "Used in the analysis" "Second" "Do not care" "Third" "First" "Do not care" "Do not care" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 55 "Niigata" 10 Feb 08 "2008/2/10 21:04" 10 Feb 08 "2008/2/10 21:15" "" 1026 1026 .8486353 1329 14202 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "4-6 million yen" 56 "Nagano" 08 Feb 08 "2008/2/8 21:48" 08 Feb 08 "2008/2/8 22:51" "" 106 106 .0961015 25 4 .862069 .137931 1330 14209 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 42 "Saitama" 08 Feb 08 "2008/2/8 21:25" 08 Feb 08 "2008/2/8 21:31" "" 28 28 .0254777 25 2 .9259259 .0740741 1331 14212 "Used in the analysis" "Third" "4th" "First" "Second" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 60 "Nara" 09 Feb 08 "2008/2/9 10:56" 09 Feb 08 "2008/2/9 11:09" "" 534 534 .4841342 122 14 .8970588 .1029412 1332 14213 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 57 "Hiroshima" 10 Feb 08 "2008/2/10 21:09" 10 Feb 08 "2008/2/10 21:20" "" 938 938 .850408 202 28 .8782609 .1217391 1333 14214 "Used in the analysis" "Second" "Do not care" "4th" "First" "Do not care" "Third" "NEC" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Working for your family business" "Other" "4-6 million yen" "Less than 2 million yen" 47 "Hokkaido" 09 Feb 08 "2008/2/9 7:45" 09 Feb 08 "2008/2/9 7:58" "" 429 429 .3903549 361 67 .8434579 .1565421 1334 14216 "Used in the analysis" "Second" "First" "4th" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "Yes" "Other" "Other" "2-4 million yen" "2-4 million yen" 34 "Osaka" 09 Feb 08 "2008/2/9 13:18" 09 Feb 08 "2008/2/9 14:00" "" 619 619 .5632393 522 96 .8446602 .1553398 1335 14223 "Used in the analysis" "Second" "Do not care" "Third" "First" "Do not care" "Do not care" "Toshiba" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 51 "Osaka" 10 Feb 08 "2008/2/10 17:25" 10 Feb 08 "2008/2/10 17:32" "" 919 919 .8331822 200 27 .8810573 .1189427 1336 14224 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "5th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Other" "8-10 million yen" "4-6 million yen" 35 "Yamanashi" 09 Feb 08 "2008/2/9 16:40" 09 Feb 08 "2008/2/9 16:48" "" 682 682 .6183137 157 21 .8820225 .1179775 1337 14229 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 42 "Kyoto" 08 Feb 08 "2008/2/8 23:48" 09 Feb 08 "2008/2/9 0:50" "" 259 259 .2348141 64 9 .8767123 .1232877 1338 14230 "Used in the analysis" "First" "Third" "5th" "Second" "4th" "Do not care" "Other" "kenwood" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 31 "Okinawa" 08 Feb 08 "2008/2/8 23:49" 09 Feb 08 "2008/2/9 0:01" "" 241 241 .218495 58 8 .8787879 .1212121 1339 14231 "Used in the analysis" "Third" "First" "6th" "Second" "4th" "5th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" "Miyagi" 09 Feb 08 "2008/2/9 17:57" 09 Feb 08 "2008/2/9 18:21" "" 804 804 .6650124 1340 14233 "Used in the analysis" "Second" "5th" "4th" "First" "Do not care" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 65 "Tokyo" 08 Feb 08 "2008/2/8 21:19" 09 Feb 08 "2008/2/9 14:07" "2008/2/9 14:00" 706 706 .5839537 1341 14241 "Used in the analysis" "First" "Do not care" "Second" "Do not care" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Employee at a private company" "Other" "2-4 million yen" "Less than 2 million yen" 38 "Hokkaido" 11 Feb 08 "2008/2/11 10:54" 11 Feb 08 "2008/2/11 11:04" "" 976 976 .8848595 210 28 .8823529 .1176471 1342 14248 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 67 "Hokkaido" 10 Feb 08 "2008/2/10 10:58" 10 Feb 08 "2008/2/10 11:13" "" 869 869 .7878513 191 26 .8801844 .1198157 1343 14250 "Used in the analysis" "First" "5th" "4th" "Second" "Do not care" "Third" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "Yes" "Working for your family business" "Specialist (doctor, lawyer etc.)" "More than 14 million yen" "10-12 million yen" 63 "Aichi" 10 Feb 08 "2008/2/10 13:24" 10 Feb 08 "2008/2/10 13:35" "" 886 886 .8061875 732 153 .8271186 .1728813 1344 14257 "Used in the analysis" "First" "Third" "Second" "5th" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Don't want to answer" "Don't want to answer" "Homemaker" "4-6 million yen" "Less than 2 million yen" 09 Feb 08 "2008/2/9 21:43" 09 Feb 08 "2008/2/9 21:47" "" 802 802 .7297543 665 136 .8302122 .1697878 1345 14265 "Used in the analysis" "First" "4th" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "Don't want to answer" 49 "Kagawa" 08 Feb 08 "2008/2/8 21:15" 08 Feb 08 "2008/2/8 21:24" "" 16 16 .0145587 15 0 1 0 1346 14266 "Used in the analysis" "Third" "5th" "Second" "First" "Do not care" "4th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 61 "Niigata" 09 Feb 08 "2008/2/9 9:58" 09 Feb 08 "2008/2/9 10:14" "" 514 514 .4676979 429 84 .8362573 .1637427 1347 14271 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Other" "Specialist (doctor, lawyer etc.)" "Don't want to answer" "Don't want to answer" 50 "Tokyo" 09 Feb 08 "2008/2/9 0:50" 09 Feb 08 "2008/2/9 1:01" "" 315 315 .2855848 81 9 .9 .1 1348 14273 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 50 "Hokkaido" 09 Feb 08 "2008/2/9 8:34" 10 Feb 08 "2008/2/10 10:22" "2008/2/10 10:18" 859 859 .7787851 189 25 .8831776 .1168224 1349 14275 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "2-4 million yen" 68 "Oita" 09 Feb 08 "2008/2/9 9:22" 09 Feb 08 "2008/2/9 9:36" "" 489 489 .44495 406 82 .8319672 .1680328 1350 14277 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "10-12 million yen" 52 "Fukuoka" 10 Feb 08 "2008/2/10 17:22" 10 Feb 08 "2008/2/10 17:28" "" 1001 1001 .827957 1351 14278 "Used in the analysis" "Third" "Do not care" "Second" "First" "Do not care" "4th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "Don't want to answer" "Don't want to answer" 58 "Shizuoka" 09 Feb 08 "2008/2/9 14:32" 09 Feb 08 "2008/2/9 14:42" "" 650 650 .5914468 549 100 .8459168 .1540832 1352 14281 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "6-8 million yen" 55 "Tokyo" 09 Feb 08 "2008/2/9 6:52" 09 Feb 08 "2008/2/9 7:02" "" 444 444 .3672456 1353 14282 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "6-8 million yen" "4-6 million yen" 38 "Kochi" 08 Feb 08 "2008/2/8 21:18" 08 Feb 08 "2008/2/8 21:25" "" 27 27 .0244787 8 2 .8 .2 1354 14284 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "Do not care" "Panasonic" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 45 "Saitama" 09 Feb 08 "2008/2/9 13:05" 09 Feb 08 "2008/2/9 13:13" "" 671 671 .5550041 1355 14289 "Used in the analysis" "First" "4th" "5th" "Second" "Third" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 43 "Oita" 08 Feb 08 "2008/2/8 21:46" 08 Feb 08 "2008/2/8 21:59" "" 87 87 .0719603 1356 14290 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "8-10 million yen" 52 "Saitama" 08 Feb 08 "2008/2/8 21:39" 08 Feb 08 "2008/2/8 22:09" "" 63 63 .0573248 53 9 .8548387 .1451613 1357 14295 "Used in the analysis" "Third" "5th" "Second" "First" "Do not care" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Public employee" "Clerical" "6-8 million yen" "4-6 million yen" 34 "Osaka" 09 Feb 08 "2008/2/9 12:11" 09 Feb 08 "2008/2/9 12:16" "" 581 581 .5267453 137 16 .8954248 .1045752 1358 14303 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Other" "4-6 million yen" "4-6 million yen" 64 "Hokkaido" 09 Feb 08 "2008/2/9 11:28" 09 Feb 08 "2008/2/9 11:37" "" 569 569 .5177434 478 90 .8415493 .1584507 1359 14305 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "4-6 million yen" 64 "Yamagata" 08 Feb 08 "2008/2/8 21:45" 08 Feb 08 "2008/2/8 22:03" "" 88 88 .0797824 19 4 .8260869 .173913 1360 14311 "Used in the analysis" "First" "5th" "6th" "Second" "Third" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Other" "10-12 million yen" "Less than 2 million yen" 44 "Iwate" 09 Feb 08 "2008/2/9 8:46" 09 Feb 08 "2008/2/9 8:52" "" 433 433 .3925657 106 12 .8983051 .1016949 1361 14312 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Sales, service and manual labor" "8-10 million yen" "2-4 million yen" 57 "Tokushima" 09 Feb 08 "2008/2/9 6:47" 09 Feb 08 "2008/2/9 7:03" "" 405 405 .3685168 338 66 .8366337 .1633663 1362 14317 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "5th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "6-8 million yen" "4-6 million yen" 65 "Gifu" 09 Feb 08 "2008/2/9 7:29" 09 Feb 08 "2008/2/9 7:38" "" 396 396 .3590209 100 12 .8928571 .1071429 1363 14318 "Used in the analysis" "Third" "6th" "Second" "First" "4th" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "8-10 million yen" 33 "Fukui" 11 Feb 08 "2008/2/11 16:36" 11 Feb 08 "2008/2/11 16:42" "" 1097 1097 .9073614 1364 14323 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 33 "Chiba" 10 Feb 08 "2008/2/10 17:06" 10 Feb 08 "2008/2/10 17:37" "" 917 917 .8343949 757 159 .8264192 .1735808 1365 14325 "Used in the analysis" "Second" "5th" "6th" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 38 "Saitama" 09 Feb 08 "2008/2/9 5:42" 09 Feb 08 "2008/2/9 5:49" "" 376 376 .3408885 96 11 .8971962 .1028037 1366 14326 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 60 "Tokyo" 09 Feb 08 "2008/2/9 0:43" 09 Feb 08 "2008/2/9 0:49" "" 309 309 .2811647 257 51 .8344156 .1655844 1367 14329 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "10-12 million yen" "2-4 million yen" "Kanagawa" 11 Feb 08 "2008/2/11 15:03" 11 Feb 08 "2008/2/11 15:10" "" 989 989 .899909 817 171 .8269231 .1730769 1368 14335 "Used in the analysis" "First" "Do not care" "Third" "Second" "Do not care" "Do not care" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 55 "Ehime" 09 Feb 08 "2008/2/9 9:37" 09 Feb 08 "2008/2/9 9:48" "" 479 479 .4342702 112 13 .896 .104 1369 14338 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 36 "Toyama" 09 Feb 08 "2008/2/9 8:44" 09 Feb 08 "2008/2/9 8:48" "" 494 494 .4086021 1370 14340 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "Don't want to answer" "Don't want to answer" 67 "Aichi" 10 Feb 08 "2008/2/10 21:46" 10 Feb 08 "2008/2/10 21:52" "" 942 942 .8540344 203 28 .8787879 .1212121 1371 14347 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "Do not care" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Unemployed" "2-4 million yen" "Less than 2 million yen" 65 "Fukuoka" 09 Feb 08 "2008/2/9 9:17" 09 Feb 08 "2008/2/9 9:31" "" 529 529 .4375517 1372 14352 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "Less than 2 million yen" 56 "Aichi" 09 Feb 08 "2008/2/9 6:14" 09 Feb 08 "2008/2/9 6:26" "" 429 429 .3548387 1373 14355 "Used in the analysis" "First" "6th" "Third" "Second" "5th" "4th" "Other" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "10-12 million yen" "10-12 million yen" 51 "Fukuoka" 09 Feb 08 "2008/2/9 16:47" 09 Feb 08 "2008/2/9 16:57" "" 684 684 .6201269 158 21 .8826815 .1173184 1374 14357 "Used in the analysis" "Third" "6th" "First" "Second" "5th" "4th" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 61 "Tokyo" 08 Feb 08 "2008/2/8 21:16" 08 Feb 08 "2008/2/8 21:22" "" 29 29 .0239868 1375 14364 "Used in the analysis" "Third" "Do not care" "5th" "First" "4th" "Second" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Running own business" "Clerical" "6-8 million yen" "2-4 million yen" 60 "Osaka" 08 Feb 08 "2008/2/8 22:08" 09 Feb 08 "2008/2/9 15:41" "2008/2/9 15:35" 745 745 .6162118 1376 14367 "Used in the analysis" "Third" "Second" "Do not care" "First" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 49 "Tokyo" 08 Feb 08 "2008/2/8 21:32" 08 Feb 08 "2008/2/8 21:48" "" 64 64 .0529363 1377 14368 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "10-12 million yen" "8-10 million yen" 65 "Chiba" 11 Feb 08 "2008/2/11 1:45" 11 Feb 08 "2008/2/11 1:58" "" 1057 1057 .8742763 1378 14373 "Used in the analysis" "Second" "6th" "4th" "First" "5th" "Third" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "Don't want to answer" "4-6 million yen" 36 "Kanagawa" 08 Feb 08 "2008/2/8 22:52" 09 Feb 08 "2008/2/9 11:46" "2008/2/9 11:43" 216 216 .1965423 183 32 .8511628 .1488372 1379 14378 "Used in the analysis" "First" "4th" "5th" "Second" "6th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 61 "Oita" 09 Feb 08 "2008/2/9 10:51" 09 Feb 08 "2008/2/9 11:00" "" 531 531 .4814143 122 14 .8970588 .1029412 1380 14380 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Public employee" "Clerical" "4-6 million yen" "4-6 million yen" 43 "Okayama" 09 Feb 08 "2008/2/9 0:15" 09 Feb 08 "2008/2/9 0:44" "" 313 313 .2588916 1381 14384 "Used in the analysis" "Third" "First" "4th" "Second" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Other" "Other" "Don't want to answer" "Don't want to answer" 22 "Tokyo" 10 Feb 08 "2008/2/10 21:01" 10 Feb 08 "2008/2/10 21:07" "" 936 936 .8485947 202 28 .8782609 .1217391 1382 14385 "Used in the analysis" "First" "4th" "5th" "Second" "Do not care" "Third" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 29 "Fukui" 09 Feb 08 "2008/2/9 9:10" 09 Feb 08 "2008/2/9 9:16" "" 515 515 .4259719 1383 14402 "Used in the analysis" "Third" "Second" "Do not care" "First" "Do not care" "4th" "Pioneer" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "10-12 million yen" "2-4 million yen" 49 "Yamanashi" 09 Feb 08 "2008/2/9 10:28" 09 Feb 08 "2008/2/9 10:36" "" 588 588 .4863524 1384 14405 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "Less than 2 million yen" "Less than 2 million yen" 23 "Aichi" 12 Feb 08 "2008/2/12 12:47" 12 Feb 08 "2008/2/12 12:55" "" 1059 1059 .9636033 876 182 .8279773 .1720227 1385 14406 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Other" "Clerical" "4-6 million yen" "Less than 2 million yen" 21 "Hokkaido" 08 Feb 08 "2008/2/8 21:45" 08 Feb 08 "2008/2/8 22:11" "" 75 75 .0682439 65 9 .8783784 .1216216 1386 14408 "Used in the analysis" "First" "6th" "4th" "Third" "Second" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 32 "Kochi" 09 Feb 08 "2008/2/9 19:23" 09 Feb 08 "2008/2/9 19:32" "" 735 735 .6663644 165 23 .8776596 .1223404 1387 14412 "Used in the analysis" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "Panasonic" "Don't know" "Don't know" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "Don't want to answer" "Don't want to answer" "Don't want to answer" "DK" "DK" 25 "Kanagawa" 09 Feb 08 "2008/2/9 1:19" 09 Feb 08 "2008/2/9 1:21" "" 326 326 .2955576 84 10 .893617 .106383 1388 14415 "Used in the analysis" "Second" "6th" "5th" "First" "Third" "4th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "More than 14 million yen" "More than 14 million yen" 44 "Hiroshima" 08 Feb 08 "2008/2/8 23:58" 09 Feb 08 "2008/2/9 18:51" "2008/2/9 18:43" 733 733 .66697 608 124 .8306011 .1693989 1389 14416 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "More than 14 million yen" "8-10 million yen" 37 "Osaka" 12 Feb 08 "2008/2/12 15:48" 12 Feb 08 "2008/2/12 15:55" "" 1174 1174 .9710504 1390 14417 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Other" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 29 "Saitama" 10 Feb 08 "2008/2/10 0:14" 10 Feb 08 "2008/2/10 0:23" "" 908 908 .7510339 1391 14418 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "No" "Homemaker" "2-4 million yen" "Don't want to answer" 58 "Hyogo" 09 Feb 08 "2008/2/9 15:40" 09 Feb 08 "2008/2/9 15:44" "" 668 668 .605621 155 21 .8806818 .1193182 1392 14425 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "2-4 million yen" 67 "Tokyo" 10 Feb 08 "2008/2/10 3:10" 10 Feb 08 "2008/2/10 3:28" "" 860 860 .7825296 715 144 .8323632 .1676368 1393 14429 "Used in the analysis" "Third" "First" "5th" "Second" "4th" "6th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "More than 14 million yen" "2-4 million yen" 29 "Tokyo" 10 Feb 08 "2008/2/10 6:00" 10 Feb 08 "2008/2/10 6:12" "" 865 865 .7870792 719 145 .8321759 .1678241 1394 14431 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "Other" "FUJITSU" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 60 "Kanagawa" 09 Feb 08 "2008/2/9 8:45" 09 Feb 08 "2008/2/9 9:01" "" 437 437 .3961922 107 12 .8991597 .1008403 1395 14436 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 32 "Nara" 09 Feb 08 "2008/2/9 21:44" 09 Feb 08 "2008/2/9 21:51" "" 859 859 .7105045 1396 14449 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "DK" "2-4 million yen" 26 "Toyama" 09 Feb 08 "2008/2/9 9:08" 09 Feb 08 "2008/2/9 9:13" "" 479 479 .4358508 397 81 .8305439 .1694561 1397 14452 "Used in the analysis" "Second" "4th" "First" "Third" "Do not care" "Do not care" "NEC" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Public employee" "Clerical" "8-10 million yen" "Less than 2 million yen" 48 "Hokkaido" 11 Feb 08 "2008/2/11 8:57" 11 Feb 08 "2008/2/11 9:05" "" 973 973 .8821396 208 28 .8813559 .1186441 1398 14454 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 40 "Miyagi" 09 Feb 08 "2008/2/9 13:40" 09 Feb 08 "2008/2/9 13:44" "" 694 694 .5740281 1399 14456 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Other" "FUJITSU" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "6-8 million yen" 65 "Fukui" 08 Feb 08 "2008/2/8 22:12" 08 Feb 08 "2008/2/8 22:41" "" 137 137 .1242067 33 5 .8684211 .131579 1400 14457 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "Yes" "Homemaker" "8-10 million yen" "Less than 2 million yen" 57 "Miyagi" 09 Feb 08 "2008/2/9 9:00" 09 Feb 08 "2008/2/9 9:06" "" 507 507 .4193548 1401 14463 "Used in the analysis" "First" "6th" "4th" "Second" "5th" "Third" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 52 "Hokkaido" 09 Feb 08 "2008/2/9 17:38" 09 Feb 08 "2008/2/9 17:53" "" 717 717 .6524113 597 119 .8337989 .1662011 1402 14464 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 68 "Hyogo" 09 Feb 08 "2008/2/9 8:46" 09 Feb 08 "2008/2/9 8:54" "" 464 464 .422202 387 76 .8358532 .1641469 1403 14465 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "5th" "Panasonic" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 36 "Kyoto" 09 Feb 08 "2008/2/9 20:06" 09 Feb 08 "2008/2/9 20:16" "" 758 758 .6897179 626 131 .8269485 .1730515 1404 14467 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "10-12 million yen" "8-10 million yen" 45 "Aichi" 10 Feb 08 "2008/2/10 9:55" 10 Feb 08 "2008/2/10 10:05" "" 856 856 .7760653 187 25 .8820755 .1179245 1405 14468 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Other" "Other" "6-8 million yen" "Less than 2 million yen" 54 "Aichi" 09 Feb 08 "2008/2/9 7:46" 09 Feb 08 "2008/2/9 7:56" "" 458 458 .3788255 1406 14472 "Used in the analysis" "4th" "Third" "First" "Second" "5th" "6th" "Apple" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "Don't want to answer" "Homemaker" "Don't want to answer" "Don't want to answer" 58 "Fukuoka" 09 Feb 08 "2008/2/9 11:53" 09 Feb 08 "2008/2/9 12:04" "" 638 638 .5277088 1407 14474 "Used in the analysis" "Third" "First" "Do not care" "Second" "Do not care" "Do not care" "Apple" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 39 "Tokyo" 10 Feb 08 "2008/2/10 0:44" 10 Feb 08 "2008/2/10 0:52" "" 834 834 .7561197 184 25 .8803828 .1196172 1408 14480 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Unemployed" "More than 14 million yen" "4-6 million yen" 61 "Tokyo" 10 Feb 08 "2008/2/10 22:23" 10 Feb 08 "2008/2/10 22:30" "" 937 937 .8525932 774 162 .8269231 .1730769 1409 14481 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 67 "Gifu" 08 Feb 08 "2008/2/8 21:20" 08 Feb 08 "2008/2/8 21:26" "" 38 38 .0314309 1410 14484 "Used in the analysis" "First" "Second" "5th" "Third" "6th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Other" "12-14 million yen" "Less than 2 million yen" 52 "Saitama" 09 Feb 08 "2008/2/9 0:15" 09 Feb 08 "2008/2/9 0:37" "" 281 281 .2547598 72 9 .8888889 .1111111 1411 14489 "Used in the analysis" "First" "5th" "Second" "Third" "6th" "4th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "Less than 2 million yen" "Less than 2 million yen" 25 "Shizuoka" 09 Feb 08 "2008/2/9 10:30" 09 Feb 08 "2008/2/9 10:35" "" 591 591 .4888338 1412 14491 "Used in the analysis" "First" "5th" "4th" "Second" "Do not care" "Third" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 60 "Kanagawa" 09 Feb 08 "2008/2/9 8:57" 09 Feb 08 "2008/2/9 9:08" "" 473 473 .4303913 392 80 .8305085 .1694915 1413 14492 "Used in the analysis" "Second" "Do not care" "5th" "First" "Third" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 62 "Miyagi" 08 Feb 08 "2008/2/8 21:34" 08 Feb 08 "2008/2/8 22:13" "2008/02/08 21:49:46##2008/02/08 21:55:57##2008/02/08 22:04:42" 49 49 .044586 41 7 .8541667 .1458333 1414 14493 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Other" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "12-14 million yen" "2-4 million yen" 67 "Okayama" 08 Feb 08 "2008/2/8 21:31" 08 Feb 08 "2008/2/8 21:47" "" 64 64 .0529363 1415 14497 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Clerical" "2-4 million yen" "2-4 million yen" 27 "Hokkaido" 09 Feb 08 "2008/2/9 13:34" 09 Feb 08 "2008/2/9 13:39" "" 618 618 .5602901 146 16 .9012346 .0987654 1416 14501 "Used in the analysis" "First" "6th" "Second" "Third" "4th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Other" "Other" "DK" "Less than 2 million yen" 45 "Miyagi" 08 Feb 08 "2008/2/8 22:59" 09 Feb 08 "2008/2/9 0:30" "" 238 238 .2157752 57 8 .8769231 .1230769 1417 14507 "Used in the analysis" "First" "Do not care" "Do not care" "Third" "Do not care" "Second" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "DK" "DK" 58 "Yamaguchi" 09 Feb 08 "2008/2/9 9:00" 09 Feb 08 "2008/2/9 9:07" "" 445 445 .4034452 107 12 .8991597 .1008403 1418 14508 "Used in the analysis" "First" "5th" "Third" "Second" "6th" "4th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "4-6 million yen" 49 "Aichi" 09 Feb 08 "2008/2/9 17:59" 09 Feb 08 "2008/2/9 18:07" "" 720 720 .6551411 599 120 .8331015 .1668985 1419 14512 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 63 "Ishikawa" 09 Feb 08 "2008/2/9 11:18" 09 Feb 08 "2008/2/9 11:41" "2008/2/9 11:29" 632 632 .5227461 1420 14515 "Used in the analysis" "Second" "6th" "4th" "First" "5th" "Third" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "8-10 million yen" "8-10 million yen" 52 "Hokkaido" 10 Feb 08 "2008/2/10 14:53" 10 Feb 08 "2008/2/10 15:01" "" 898 898 .8171065 739 158 .8238573 .1761427 1421 14518 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "NEC" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "No" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "2-4 million yen" 29 "Fukuoka" 09 Feb 08 "2008/2/9 17:17" 09 Feb 08 "2008/2/9 17:24" "" 700 700 .6346328 159 21 .8833333 .1166667 1422 14519 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "10-12 million yen" "4-6 million yen" 34 "Saitama" 09 Feb 08 "2008/2/9 10:46" 09 Feb 08 "2008/2/9 10:54" "" 609 609 .5037221 1423 14521 "Used in the analysis" "First" "4th" "Do not care" "Second" "Do not care" "Third" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 60 "Shizuoka" 09 Feb 08 "2008/2/9 17:20" 09 Feb 08 "2008/2/9 17:32" "" 785 785 .6492969 1424 14522 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 29 "Fukuoka" 08 Feb 08 "2008/2/8 23:40" 09 Feb 08 "2008/2/9 0:45" "" 263 263 .2393085 220 42 .8396947 .1603053 1425 14523 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "10-12 million yen" 58 "Kanagawa" 09 Feb 08 "2008/2/9 16:00" 09 Feb 08 "2008/2/9 16:18" "" 759 759 .6277916 1426 14524 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 39 "Tokyo" 09 Feb 08 "2008/2/9 2:23" 09 Feb 08 "2008/2/9 2:31" "" 362 362 .3293903 302 59 .8365651 .1634349 1427 14527 "Used in the analysis" "First" "Second" "5th" "Third" "4th" "6th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 49 "Oita" 08 Feb 08 "2008/2/8 21:28" 08 Feb 08 "2008/2/8 21:43" "" 55 55 .049864 14 4 .7777778 .2222222 1428 14528 "Used in the analysis" "First" "Do not care" "Third" "Second" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "10-12 million yen" "10-12 million yen" 61 "Osaka" 09 Feb 08 "2008/2/9 8:07" 09 Feb 08 "2008/2/9 8:16" "" 441 441 .4012739 368 72 .8363636 .1636364 1429 14530 "Used in the analysis" "Third" "Second" "5th" "First" "6th" "4th" "Panasonic" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "12-14 million yen" "2-4 million yen" 25 "Gifu" 08 Feb 08 "2008/2/8 21:28" 08 Feb 08 "2008/2/8 21:30" "" 44 44 .0363937 1430 14531 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 60 "Fukuoka" 09 Feb 08 "2008/2/9 13:45" 09 Feb 08 "2008/2/9 13:56" "" 630 630 .5711696 147 18 .8909091 .1090909 1431 14533 "Used in the analysis" "Third" "Second" "6th" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "DK" "Less than 2 million yen" 28 "Hiroshima" 09 Feb 08 "2008/2/9 17:06" 09 Feb 08 "2008/2/9 17:38" "" 791 791 .6542597 1432 14538 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Working for your family business" "Clerical" "6-8 million yen" "2-4 million yen" 30 "Mie" 12 Feb 08 "2008/2/12 19:36" 12 Feb 08 "2008/2/12 19:44" "" 1185 1185 .9801489 1433 14541 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 46 "Nara" 10 Feb 08 "2008/2/10 21:59" 10 Feb 08 "2008/2/10 22:10" "" 1032 1032 .853598 1434 14554 "Used in the analysis" "Second" "Do not care" "5th" "First" "4th" "Third" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Working for your family business" "Other" "4-6 million yen" "Less than 2 million yen" 49 "Aichi" 09 Feb 08 "2008/2/9 0:43" 09 Feb 08 "2008/2/9 0:58" "" 307 307 .2783318 79 9 .8977273 .1022727 1435 14555 "Used in the analysis" "Second" "5th" "Third" "First" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 61 "Osaka" 08 Feb 08 "2008/2/8 21:51" 08 Feb 08 "2008/2/8 22:13" "" 95 95 .0861287 21 4 .84 .16 1436 14559 "Used in the analysis" "Second" "First" "Third" "4th" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 54 "Tottori" 09 Feb 08 "2008/2/9 3:41" 09 Feb 08 "2008/2/9 3:46" "" 362 362 .3281958 92 11 .8932039 .1067961 1437 14560 "Used in the analysis" "Third" "6th" "4th" "First" "Second" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 40 "Kyoto" 09 Feb 08 "2008/2/9 11:35" 09 Feb 08 "2008/2/9 11:45" "" 572 572 .5204732 480 91 .8406305 .1593695 1438 14565 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "4-6 million yen" 67 "Ehime" 08 Feb 08 "2008/2/8 21:25" 08 Feb 08 "2008/2/8 21:38" "" 33 33 .0300273 28 4 .875 .125 1439 14566 "Used in the analysis" "Second" "First" "6th" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Other" "4-6 million yen" "2-4 million yen" 26 "Hyogo" 12 Feb 08 "2008/2/12 21:51" 12 Feb 08 "2008/2/12 22:47" "" 1088 1088 .9899909 901 186 .8288869 .1711131 1440 14567 "Used in the analysis" "Second" "5th" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 65 "Mie" 10 Feb 08 "2008/2/10 13:27" 10 Feb 08 "2008/2/10 13:39" "" 891 891 .8077969 197 27 .8794643 .1205357 1441 14568 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "Yes" "Homemaker" "Don't want to answer" "Don't want to answer" 65 "Hokkaido" 10 Feb 08 "2008/2/10 14:05" 10 Feb 08 "2008/2/10 14:13" "" 892 892 .8116469 735 156 .8249158 .1750842 1442 14572 "Used in the analysis" "First" "Second" "4th" "Third" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Employee at a private company" "Other" "10-12 million yen" "Less than 2 million yen" 47 "Kagoshima" 09 Feb 08 "2008/2/9 0:26" 09 Feb 08 "2008/2/9 1:01" "" 331 331 .27378 1443 14574 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 54 "Hokkaido" 09 Feb 08 "2008/2/9 15:14" 09 Feb 08 "2008/2/9 15:32" "" 663 663 .6010879 152 21 .8786127 .1213873 1444 14579 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 38 "Tokyo" 08 Feb 08 "2008/2/8 21:59" 08 Feb 08 "2008/2/8 23:23" "" 208 208 .172043 1445 14581 "Used in the analysis" "First" "Second" "6th" "Third" "4th" "5th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 48 "Nagano" 10 Feb 08 "2008/2/10 14:44" 10 Feb 08 "2008/2/10 14:52" "" 897 897 .8161966 738 158 .8236607 .1763393 1446 14582 "Used in the analysis" "First" "Second" "4th" "Third" "6th" "5th" "Panasonic" "know" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 29 "Tokyo" 08 Feb 08 "2008/2/8 21:18" 08 Feb 08 "2008/2/8 21:25" "" 37 37 .0306038 1447 14590 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 51 "Aichi" 08 Feb 08 "2008/2/8 21:42" 08 Feb 08 "2008/2/8 21:57" "" 63 63 .0573248 53 9 .8548387 .1451613 1448 14597 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "Less than 2 million yen" "Less than 2 million yen" 66 "Kanagawa" 10 Feb 08 "2008/2/10 20:40" 10 Feb 08 "2008/2/10 20:52" "" 1022 1022 .8453267 1449 14598 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Sales, service and manual labor" "6-8 million yen" "4-6 million yen" 45 "Tokyo" 09 Feb 08 "2008/2/9 0:42" 09 Feb 08 "2008/2/9 0:57" "" 313 313 .2848044 258 54 .8269231 .1730769 1450 14604 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "8-10 million yen" "8-10 million yen" 46 "Hyogo" 09 Feb 08 "2008/2/9 1:19" 09 Feb 08 "2008/2/9 1:24" "" 372 372 .3076923 1451 14607 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "2-4 million yen" 50 "Mie" 08 Feb 08 "2008/2/8 22:39" 08 Feb 08 "2008/2/8 23:23" "" 178 178 .1619654 153 24 .8644068 .1355932 1452 14609 "Used in the analysis" "4th" "5th" "6th" "Third" "Second" "First" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Other" "Sales, service and manual labor" "2-4 million yen" "Less than 2 million yen" 60 "Chiba" 08 Feb 08 "2008/2/8 22:29" 08 Feb 08 "2008/2/8 23:19" "" 166 166 .1510464 144 21 .8727273 .1272727 1453 14611 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Don't want to answer" "No" "Running own business" "Manager" "More than 14 million yen" "Less than 2 million yen" 35 "Yamagata" 10 Feb 08 "2008/2/10 10:52" 10 Feb 08 "2008/2/10 10:59" "" 951 951 .7866005 1454 14612 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 56 "Tokyo" 09 Feb 08 "2008/2/9 16:54" 09 Feb 08 "2008/2/9 17:09" "" 774 774 .6401985 1455 14614 "Used in the analysis" "Second" "Do not care" "4th" "First" "5th" "Third" "Toshiba" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "10-12 million yen" "4-6 million yen" 49 "Tokyo" 12 Feb 08 "2008/2/12 12:26" 12 Feb 08 "2008/2/12 12:34" "" 1055 1055 .9599636 872 182 .8273245 .1726755 1456 14615 "Used in the analysis" "Third" "6th" "4th" "First" "Second" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "2-4 million yen" 23 "Hyogo" 08 Feb 08 "2008/2/8 21:35" 08 Feb 08 "2008/2/8 21:48" "" 67 67 .0554177 1457 14619 "Used in the analysis" "First" "Second" "Do not care" "Third" "4th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "Less than 2 million yen" 43 "Osaka" 09 Feb 08 "2008/2/9 19:15" 09 Feb 08 "2008/2/9 19:24" "" 746 746 .6787989 619 126 .8308725 .1691275 1458 14621 "Used in the analysis" "First" "5th" "4th" "Second" "6th" "Third" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 34 "Aichi" 09 Feb 08 "2008/2/9 22:27" 09 Feb 08 "2008/2/9 22:33" "" 801 801 .7262013 178 24 .8811881 .1188119 1459 14622 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Student" "Less than 2 million yen" "Less than 2 million yen" 24 "Tottori" 10 Feb 08 "2008/2/10 13:21" 10 Feb 08 "2008/2/10 13:23" "" 970 970 .802316 1460 14623 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "Do not care" "Other" "Canon" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 32 "Shizuoka" 09 Feb 08 "2008/2/9 17:35" 09 Feb 08 "2008/2/9 17:41" "" 793 793 .6559139 1461 14626 "Used in the analysis" "First" "5th" "4th" "Second" "Do not care" "Third" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 28 "Osaka" 11 Feb 08 "2008/2/11 9:59" 11 Feb 08 "2008/2/11 10:15" "" 974 974 .8830462 208 28 .8813559 .1186441 1462 14627 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 50 "Akita" 09 Feb 08 "2008/2/9 11:34" 09 Feb 08 "2008/2/9 11:41" "" 571 571 .5195633 480 90 .8421053 .1578947 1463 14628 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 67 "Hiroshima" 08 Feb 08 "2008/2/8 21:23" 08 Feb 08 "2008/2/8 21:32" "" 38 38 .0344515 10 3 .7692308 .2307692 1464 14635 "Used in the analysis" "Second" "4th" "Do not care" "First" "Do not care" "Third" "Apple" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 24 "Kanagawa" 09 Feb 08 "2008/2/9 10:52" 09 Feb 08 "2008/2/9 11:00" "" 548 548 .4986351 460 87 .8409507 .1590494 1465 14636 "Used in the analysis" "Second" "5th" "Third" "First" "6th" "4th" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "More than 14 million yen" "More than 14 million yen" 67 "Hokkaido" 12 Feb 08 "2008/2/12 10:09" 12 Feb 08 "2008/2/12 10:17" "" 1154 1154 .9545079 1466 14640 "Used in the analysis" "Second" "Third" "5th" "First" "4th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 56 "Hokkaido" 08 Feb 08 "2008/2/8 22:30" 08 Feb 08 "2008/2/8 22:52" "" 163 163 .1348222 1467 14641 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "Don't want to answer" "Don't want to answer" 57 "Tokyo" 09 Feb 08 "2008/2/9 10:13" 09 Feb 08 "2008/2/9 10:25" "" 575 575 .4755997 1468 14642 "Used in the analysis" "Second" "First" "4th" "6th" "Third" "5th" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Other" "8-10 million yen" "4-6 million yen" 50 "Yamaguchi" 10 Feb 08 "2008/2/10 9:08" 10 Feb 08 "2008/2/10 9:18" "" 850 850 .7706256 186 25 .8815166 .1184834 1469 14644 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Unemployed" "6-8 million yen" "6-8 million yen" 68 "Tokushima" 09 Feb 08 "2008/2/9 5:58" 09 Feb 08 "2008/2/9 6:05" "" 425 425 .3515302 1470 14647 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "DK" "2-4 million yen" 25 "Saitama" 10 Feb 08 "2008/2/10 9:39" 10 Feb 08 "2008/2/10 9:46" "" 854 854 .7742521 186 25 .8815166 .1184834 1471 14649 "Used in the analysis" "Third" "5th" "Second" "First" "6th" "4th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "DK" 58 "Iwate" 09 Feb 08 "2008/2/9 8:16" 09 Feb 08 "2008/2/9 8:25" "" 417 417 .3780598 104 12 .8965517 .1034483 1472 14651 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 31 "Kanagawa" 08 Feb 08 "2008/2/8 21:27" 08 Feb 08 "2008/2/8 21:33" "" 46 46 .038048 1473 14657 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "10-12 million yen" 37 "Tokyo" 11 Feb 08 "2008/2/11 13:02" 11 Feb 08 "2008/2/11 13:11" "" 1083 1083 .8957816 1474 14659 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Running own business" "Clerical" "8-10 million yen" "Less than 2 million yen" 46 "Aichi" 08 Feb 08 "2008/2/8 23:54" 09 Feb 08 "2008/2/9 1:08" "" 289 289 .2390405 1475 14660 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 50 "Kanagawa" 09 Feb 08 "2008/2/9 8:18" 09 Feb 08 "2008/2/9 8:26" "" 448 448 .4076433 374 73 .8366891 .163311 1476 14662 "Used in the analysis" "Second" "First" "4th" "Third" "6th" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "2-4 million yen" 25 "Fukuoka" 09 Feb 08 "2008/2/9 10:28" 09 Feb 08 "2008/2/9 10:33" "" 587 587 .4855252 1477 14663 "Used in the analysis" "First" "Second" "5th" "Third" "4th" "6th" "No particular brand" "know" "Have both recs." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 40 "Hyogo" 09 Feb 08 "2008/2/9 11:06" 09 Feb 08 "2008/2/9 11:16" "" 618 618 .5111663 1478 14664 "Used in the analysis" "4th" "Do not care" "5th" "Third" "Second" "First" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "8-10 million yen" "6-8 million yen" 63 "Aichi" 08 Feb 08 "2008/2/8 23:50" 09 Feb 08 "2008/2/9 0:16" "" 247 247 .2239347 61 9 .8714285 .1285714 1479 14665 "Used in the analysis" "Third" "4th" "First" "Second" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 56 "Toyama" 09 Feb 08 "2008/2/9 23:38" 09 Feb 08 "2008/2/9 23:57" "" 834 834 .7588717 694 139 .8331333 .1668667 1480 14668 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Toshiba" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Running own business" "Other" "4-6 million yen" "2-4 million yen" 42 "Hokkaido" 09 Feb 08 "2008/2/9 15:19" 09 Feb 08 "2008/2/9 15:28" "" 659 659 .5974615 152 21 .8786127 .1213873 1481 14669 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 38 "Aichi" 09 Feb 08 "2008/2/9 6:44" 09 Feb 08 "2008/2/9 6:52" "2008/2/9 6:50" 437 437 .3614557 1482 14674 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 27 "Fukuoka" 12 Feb 08 "2008/2/12 22:41" 12 Feb 08 "2008/2/12 22:50" "" 1089 1089 .9909008 902 186 .8290441 .1709559 1483 14675 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 54 "Aichi" 08 Feb 08 "2008/2/8 23:22" 09 Feb 08 "2008/2/9 0:01" "" 243 243 .2009926 1484 14691 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "4-6 million yen" 65 "Hiroshima" 08 Feb 08 "2008/2/8 22:03" 08 Feb 08 "2008/2/8 22:44" "" 141 141 .1282984 123 17 .8785715 .1214286 1485 14692 "Used in the analysis" "4th" "Third" "5th" "Second" "6th" "First" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "6-8 million yen" "Less than 2 million yen" 20 "Hokkaido" 09 Feb 08 "2008/2/9 0:15" 09 Feb 08 "2008/2/9 0:39" "" 276 276 .2502266 70 9 .886076 .113924 1486 14694 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Third" "4th" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Error answer (3)" "Error answer (3)" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 40 "Ishikawa" 09 Feb 08 "2008/2/9 10:01" 09 Feb 08 "2008/2/9 10:14" "" 505 505 .4578423 115 13 .8984375 .1015625 1487 14695 "Used in the analysis" "4th" "Third" "First" "Second" "Do not care" "Do not care" "Sony" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Other" "2-4 million yen" "Less than 2 million yen" 64 "Ishikawa" 09 Feb 08 "2008/2/9 9:34" 09 Feb 08 "2008/2/9 9:44" "" 542 542 .4483044 1488 14696 "Used in the analysis" "First" "Do not care" "Second" "Third" "6th" "Do not care" "Other" "hp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Unemployed" "10-12 million yen" "2-4 million yen" 68 "Tokyo" 09 Feb 08 "2008/2/9 10:27" 09 Feb 08 "2008/2/9 10:44" "" 596 596 .4929694 1489 14699 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "6th" "Panasonic" "know" "Have neither rec." 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 53 "Hyogo" 11 Feb 08 "2008/2/11 13:39" 11 Feb 08 "2008/2/11 13:44" "" 979 979 .8908098 809 169 .8271984 .1728016 1490 14703 "Used in the analysis" "Second" "5th" "Third" "First" "6th" "4th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 57 "Aichi" 09 Feb 08 "2008/2/9 8:47" 09 Feb 08 "2008/2/9 8:54" "" 466 466 .4240218 389 76 .8365591 .1634409 1491 14704 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Other" "4-6 million yen" "4-6 million yen" 65 "Yamaguchi" 09 Feb 08 "2008/2/9 17:57" 09 Feb 08 "2008/2/9 18:14" "" 712 712 .6455122 159 22 .878453 .121547 1492 14708 "Used in the analysis" "Second" "Third" "5th" "First" "4th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 47 "Osaka" 09 Feb 08 "2008/2/9 13:57" 09 Feb 08 "2008/2/9 14:01" "" 634 634 .5768881 534 99 .8436019 .1563981 1493 14714 "Used in the analysis" "Second" "5th" "4th" "First" "6th" "Third" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 38 "Hiroshima" 09 Feb 08 "2008/2/9 22:34" 09 Feb 08 "2008/2/9 22:55" "" 820 820 .7461329 680 139 .8302808 .1697192 1494 14716 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "Less than 2 million yen" 48 "Hokkaido" 09 Feb 08 "2008/2/9 0:18" 09 Feb 08 "2008/2/9 0:46" "" 329 329 .2721257 1495 14718 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 30 "Chiba" 08 Feb 08 "2008/2/8 22:10" 08 Feb 08 "2008/2/8 22:44" "" 130 130 .1075269 1496 14723 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "Don't want to answer" "Don't want to answer" 36 "Mie" 11 Feb 08 "2008/2/11 16:35" 11 Feb 08 "2008/2/11 16:45" "" 993 993 .9035487 821 171 .827621 .172379 1497 14728 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 53 "Gifu" 09 Feb 08 "2008/2/9 22:40" 09 Feb 08 "2008/2/9 22:46" "" 806 806 .7307343 179 24 .8817734 .1182266 1498 14729 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "8-10 million yen" "Less than 2 million yen" 60 "Hyogo" 11 Feb 08 "2008/2/11 11:15" 11 Feb 08 "2008/2/11 11:23" "" 978 978 .8866727 210 29 .8786611 .1213389 1499 14730 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Toshiba" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Don't want to answer" "No" "Don't want to answer" "Don't want to answer" "Don't want to answer" 54 "Aichi" 09 Feb 08 "2008/2/9 10:20" 09 Feb 08 "2008/2/9 10:23" "" 578 578 .478081 1500 14731 "Used in the analysis" "First" "4th" "Second" "Third" "Do not care" "6th" "Toshiba" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Manager" "10-12 million yen" "8-10 million yen" 58 "Osaka" 12 Feb 08 "2008/2/12 8:41" 12 Feb 08 "2008/2/12 8:53" "" 1033 1033 .9365367 220 29 .8835341 .1164659 1501 14735 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "4-6 million yen" 40 "Tokyo" 09 Feb 08 "2008/2/9 2:52" 09 Feb 08 "2008/2/9 2:57" "" 371 371 .3375796 310 60 .8378378 .1621622 1502 14737 "Used in the analysis" "Third" "Second" "6th" "First" "5th" "4th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 31 "Hiroshima" 09 Feb 08 "2008/2/9 8:33" 09 Feb 08 "2008/2/9 8:41" "" 458 458 .4167425 382 75 .8358862 .1641138 1503 14740 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 38 "Osaka" 08 Feb 08 "2008/2/8 21:40" 08 Feb 08 "2008/2/8 22:19" "" 88 88 .0797824 19 4 .8260869 .173913 1504 14742 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "8-10 million yen" 51 "Chiba" 09 Feb 08 "2008/2/9 7:03" 09 Feb 08 "2008/2/9 7:08" "" 408 408 .3712466 341 66 .8378378 .1621622 1505 14743 "Used in the analysis" "First" "Third" "Do not care" "Second" "4th" "5th" "Sony" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Error answer (3)" "Error answer (3)" "Female" "University (undergrad)" "No" "Other" "Sales, service and manual labor" "Less than 2 million yen" "Less than 2 million yen" 29 "Saitama" 11 Feb 08 "2008/2/11 0:51" 11 Feb 08 "2008/2/11 1:00" "" 950 950 .8644222 785 164 .8271865 .1728135 1506 14748 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "5th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 56 "Aichi" 10 Feb 08 "2008/2/10 10:16" 10 Feb 08 "2008/2/10 10:27" "" 949 949 .7849463 1507 14749 "Used in the analysis" "Second" "First" "Third" "5th" "4th" "6th" "Toshiba" "know" "Have both recs." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "6-8 million yen" 50 "Tokyo" 09 Feb 08 "2008/2/9 3:56" 09 Feb 08 "2008/2/9 3:59" "" 384 384 .3494086 322 61 .8407311 .1592689 1508 14751 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Other" "8-10 million yen" "4-6 million yen" 34 "Osaka" 09 Feb 08 "2008/2/9 10:07" 09 Feb 08 "2008/2/9 10:19" "" 571 571 .4722911 1509 14752 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 65 "Tokyo" 08 Feb 08 "2008/2/8 21:46" 08 Feb 08 "2008/2/8 22:34" "" 101 101 .0835401 1510 14756 "Used in the analysis" "Third" "First" "4th" "Second" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "4-6 million yen" 51 "Iwate" 09 Feb 08 "2008/2/9 10:29" 09 Feb 08 "2008/2/9 10:39" "" 590 590 .4880066 1511 14759 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Unemployed" "4-6 million yen" "2-4 million yen" 60 "Shizuoka" 09 Feb 08 "2008/2/9 10:38" 09 Feb 08 "2008/2/9 10:49" "" 598 598 .4946237 1512 14762 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 51 "Wakayama" 08 Feb 08 "2008/2/8 21:25" 08 Feb 08 "2008/2/8 21:38" "" 42 42 .038078 11 3 .7857143 .2142857 1513 14763 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Sony" "know" "Have neither rec." 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Student" "Don't want to answer" "Don't want to answer" 24 "Tokyo" 08 Feb 08 "2008/2/8 22:52" 08 Feb 08 "2008/2/8 23:23" "" 190 190 .1722575 49 6 .8909091 .1090909 1514 14764 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "10-12 million yen" "6-8 million yen" 67 "Nagano" 09 Feb 08 "2008/2/9 10:58" 09 Feb 08 "2008/2/9 11:07" "" 540 540 .4895739 124 14 .8985507 .1014493 1515 14767 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "NEC" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 55 "Mie" 09 Feb 08 "2008/2/9 13:54" 09 Feb 08 "2008/2/9 14:00" "" 631 631 .5720761 147 18 .8909091 .1090909 1516 14768 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 28 "Kanagawa" 09 Feb 08 "2008/2/9 15:16" 09 Feb 08 "2008/2/9 15:21" "" 657 657 .5956482 151 21 .877907 .122093 1517 14769 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 42 "Fukuoka" 09 Feb 08 "2008/2/9 12:55" 09 Feb 08 "2008/2/9 13:03" "" 664 664 .5492142 1518 14770 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "4-6 million yen" 57 "Tokyo" 09 Feb 08 "2008/2/9 21:13" 09 Feb 08 "2008/2/9 21:19" "" 786 786 .7151957 651 134 .8292994 .1707006 1519 14771 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 45 "Hokkaido" 09 Feb 08 "2008/2/9 10:29" 09 Feb 08 "2008/2/9 10:40" "" 593 593 .490488 1520 14772 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "Don't want to answer" "Don't want to answer" 45 "Saitama" 09 Feb 08 "2008/2/9 12:58" 09 Feb 08 "2008/2/9 13:05" "" 609 609 .5541402 514 94 .8453947 .1546053 1521 14774 "Used in the analysis" "First" "4th" "5th" "Second" "6th" "Third" "Sony" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 46 "Gifu" 12 Feb 08 "2008/2/12 9:49" 12 Feb 08 "2008/2/12 9:54" "" 1152 1152 .9528536 1522 14784 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Running own business" "Other" "More than 14 million yen" "Less than 2 million yen" 55 "Fukuoka" 09 Feb 08 "2008/2/9 10:35" 09 Feb 08 "2008/2/9 10:49" "" 597 597 .4937965 1523 14790 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "Do not care" "Toshiba" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 30 "Hyogo" 08 Feb 08 "2008/2/8 21:34" 08 Feb 08 "2008/2/8 22:04" "" 66 66 .0545906 1524 14791 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Pioneer" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "10-12 million yen" "10-12 million yen" 30 "Fukushima" 10 Feb 08 "2008/2/10 0:49" 10 Feb 08 "2008/2/10 0:58" "" 843 843 .7670609 701 141 .8325416 .1674584 1525 14792 "Used in the analysis" "Second" "5th" "Third" "4th" "Do not care" "First" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 60 "Tokyo" 11 Feb 08 "2008/2/11 17:54" 11 Feb 08 "2008/2/11 18:03" "" 1101 1101 .91067 1526 14794 "Used in the analysis" "First" "6th" "5th" "Second" "Third" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Running own business" "Clerical" "4-6 million yen" "Less than 2 million yen" 55 "Yamaguchi" 09 Feb 08 "2008/2/9 13:08" 09 Feb 08 "2008/2/9 13:17" "" 606 606 .5494107 144 16 .9 .1 1527 14795 "Used in the analysis" "First" "Third" "5th" "Second" "4th" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "6-8 million yen" "6-8 million yen" 38 "Tottori" 09 Feb 08 "2008/2/9 5:09" 09 Feb 08 "2008/2/9 5:15" "" 421 421 .3482217 1528 14796 "Used in the analysis" "4th" "5th" "Third" "First" "Second" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "10-12 million yen" "8-10 million yen" 41 "Osaka" 09 Feb 08 "2008/2/9 0:34" 09 Feb 08 "2008/2/9 0:47" "" 303 303 .2757052 253 49 .8377483 .1622517 1529 14798 "Used in the analysis" "First" "Third" "Second" "4th" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "4-6 million yen" 29 "Kyoto" 08 Feb 08 "2008/2/8 21:31" 08 Feb 08 "2008/2/8 21:38" "" 34 34 .0309372 28 5 .8484849 .1515152 1530 14803 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "NEC" "know" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 28 "Kyoto" 10 Feb 08 "2008/2/10 20:26" 10 Feb 08 "2008/2/10 20:31" "" 1017 1017 .8411911 1531 14806 "Used in the analysis" "4th" "6th" "First" "Second" "5th" "Third" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 55 "Osaka" 09 Feb 08 "2008/2/9 5:51" 09 Feb 08 "2008/2/9 6:08" "" 379 379 .3436083 96 11 .8971962 .1028037 1532 14810 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 46 "Akita" 09 Feb 08 "2008/2/9 12:15" 09 Feb 08 "2008/2/9 12:24" "" 652 652 .5392886 1533 14815 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 25 "Fukushima" 12 Feb 08 "2008/2/12 23:05" 12 Feb 08 "2008/2/12 23:13" "" 1192 1192 .9859388 1534 14816 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "8-10 million yen" "8-10 million yen" 55 "Ehime" 09 Feb 08 "2008/2/9 9:36" 09 Feb 08 "2008/2/9 9:48" "" 475 475 .4306437 110 13 .8943089 .1056911 1535 14822 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 46 "Hokkaido" 10 Feb 08 "2008/2/10 17:00" 10 Feb 08 "2008/2/10 17:05" "" 916 916 .833485 756 159 .8262295 .1737705 1536 14827 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 31 "Chiba" 09 Feb 08 "2008/2/9 14:31" 09 Feb 08 "2008/2/9 14:35" "" 639 639 .5793291 148 19 .8862275 .1137725 1537 14828 "Used in the analysis" "Second" "4th" "Do not care" "First" "5th" "Third" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Running own business" "Other" "More than 14 million yen" "12-14 million yen" 54 "Tokyo" 10 Feb 08 "2008/2/10 16:24" 10 Feb 08 "2008/2/10 16:38" "" 912 912 .8268359 200 27 .8810573 .1189427 1538 14829 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 22 "Hokkaido" 09 Feb 08 "2008/2/9 13:05" 09 Feb 08 "2008/2/9 13:09" "" 611 611 .5559599 516 94 .8459017 .1540984 1539 14833 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "10-12 million yen" 49 "Kanagawa" 11 Feb 08 "2008/2/11 18:59" 11 Feb 08 "2008/2/11 19:08" "" 1004 1004 .9135578 830 173 .8275174 .1724826 1540 14836 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 28 "Kanagawa" 12 Feb 08 "2008/2/12 8:58" 12 Feb 08 "2008/2/12 9:08" "" 1032 1032 .9390355 855 176 .8292919 .170708 1541 14839 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "Other" "FUJITSU" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 32 "Fukushima" 09 Feb 08 "2008/2/9 1:38" 09 Feb 08 "2008/2/9 1:53" "" 384 384 .3176179 1542 14842 "Used in the analysis" "4th" "First" "Second" "Third" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Other" "Other" "Don't want to answer" "Less than 2 million yen" 54 "Osaka" 08 Feb 08 "2008/2/8 21:30" 08 Feb 08 "2008/2/8 21:38" "" 48 48 .0435177 12 3 .8 .2 1543 14846 "Used in the analysis" "Second" "4th" "First" "Third" "5th" "6th" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 53 "Tokyo" 09 Feb 08 "2008/2/9 9:00" 09 Feb 08 "2008/2/9 9:22" "" 516 516 .426799 1544 14847 "Used in the analysis" "First" "5th" "4th" "Second" "6th" "Third" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Other" "8-10 million yen" "8-10 million yen" 30 "Kanagawa" 09 Feb 08 "2008/2/9 11:22" 09 Feb 08 "2008/2/9 11:30" "" 566 566 .5150136 476 89 .8424779 .1575221 1545 14852 "Used in the analysis" "Third" "5th" "6th" "First" "4th" "Second" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Running own business" "Clerical" "2-4 million yen" "Less than 2 million yen" 43 "Fukuoka" 10 Feb 08 "2008/2/10 9:58" 10 Feb 08 "2008/2/10 10:09" "" 875 875 .7961783 727 147 .8318078 .1681922 1546 14854 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 42 "Tokyo" 09 Feb 08 "2008/2/9 0:33" 09 Feb 08 "2008/2/9 0:54" "" 307 307 .2793449 257 49 .8398693 .1601307 1547 14858 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "Do not care" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Running own business" "Sales, service and manual labor" "10-12 million yen" "8-10 million yen" 50 "Shizuoka" 08 Feb 08 "2008/2/8 21:26" 08 Feb 08 "2008/2/8 21:43" "" 46 46 .0417044 11 3 .7857143 .2142857 1548 14864 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Third" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "4-6 million yen" "2-4 million yen" 50 "Aichi" 10 Feb 08 "2008/2/10 13:18" 10 Feb 08 "2008/2/10 13:24" "" 885 885 .8052775 732 152 .8280543 .1719457 1549 14867 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "Do not care" "Toshiba" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Other" "Other" "8-10 million yen" "6-8 million yen" 60 "Fukuoka" 09 Feb 08 "2008/2/9 0:03" 09 Feb 08 "2008/2/9 0:28" "" 295 295 .2440033 1550 14869 "Used in the analysis" "First" "4th" "Second" "Third" "6th" "5th" "No particular brand" "Don't know" "Have neither rec." 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "12-14 million yen" "Less than 2 million yen" 25 "Fukuoka" 08 Feb 08 "2008/2/8 21:32" 08 Feb 08 "2008/2/8 21:41" "" 56 56 .0507706 14 4 .7777778 .2222222 1551 14872 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 47 "Tochigi" 11 Feb 08 "2008/2/11 10:43" 11 Feb 08 "2008/2/11 10:51" "" 1071 1071 .8858561 1552 14874 "Used in the analysis" "Second" "4th" "First" "Third" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "12-14 million yen" 47 "Kanagawa" 08 Feb 08 "2008/2/8 21:24" 08 Feb 08 "2008/2/8 21:29" "" 42 42 .0347395 1553 14875 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 34 "Hokkaido" 08 Feb 08 "2008/2/8 21:23" 08 Feb 08 "2008/2/8 21:27" "" 39 39 .0322581 1554 14878 "Used in the analysis" "4th" "Third" "First" "Second" "5th" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 58 "Nagano" 09 Feb 08 "2008/2/9 9:23" 09 Feb 08 "2008/2/9 9:29" "" 485 485 .4413103 402 82 .8305785 .1694215 1555 14880 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 34 "Hokkaido" 11 Feb 08 "2008/2/11 12:13" 11 Feb 08 "2008/2/11 12:22" "" 1081 1081 .8941274 1556 14884 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 28 "Aichi" 09 Feb 08 "2008/2/9 19:20" 09 Feb 08 "2008/2/9 20:24" "" 738 738 .6690843 167 23 .8789474 .1210526 1557 14887 "Used in the analysis" "First" "5th" "6th" "Second" "Third" "4th" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "DK" "Less than 2 million yen" 38 "Shizuoka" 08 Feb 08 "2008/2/8 22:02" 08 Feb 08 "2008/2/8 22:30" "" 130 130 .1178604 29 5 .8529412 .1470588 1558 14888 "Used in the analysis" "Third" "Do not care" "Do not care" "Second" "Do not care" "First" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 58 "Hokkaido" 08 Feb 08 "2008/2/8 22:01" 08 Feb 08 "2008/2/8 22:16" "" 109 109 .0901572 1559 14889 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Toshiba" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "4-6 million yen" "Fukuoka" 09 Feb 08 "2008/2/9 14:58" 09 Feb 08 "2008/2/9 15:07" "" 726 726 .6004963 1560 14890 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Manager" "6-8 million yen" "6-8 million yen" 45 "Aichi" 09 Feb 08 "2008/2/9 21:35" 09 Feb 08 "2008/2/9 21:47" "" 798 798 .7261146 662 135 .8306148 .1693852 1561 14891 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Running own business" "Other" "Less than 2 million yen" "Less than 2 million yen" 47 "Tokyo" 09 Feb 08 "2008/2/9 22:15" 09 Feb 08 "2008/2/9 22:21" "" 879 879 .7270471 1562 14892 "Used in the analysis" "First" "5th" "Second" "Third" "6th" "4th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 52 "Tokyo" 09 Feb 08 "2008/2/9 22:11" 09 Feb 08 "2008/2/9 22:25" "" 795 795 .7207615 178 24 .8811881 .1188119 1563 14894 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "6th" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "6-8 million yen" 40 "Iwate" 09 Feb 08 "2008/2/9 7:35" 09 Feb 08 "2008/2/9 7:42" "" 420 420 .3821656 353 66 .8424821 .1575179 1564 14896 "Used in the analysis" "Third" "Do not care" "Second" "First" "Do not care" "Do not care" "Other" "(Used to favor) Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Running own business" "Clerical" "4-6 million yen" "2-4 million yen" 27 "Osaka" 11 Feb 08 "2008/2/11 19:13" 11 Feb 08 "2008/2/11 19:22" "" 1011 1011 .9165911 215 29 .8811476 .1188525 1565 14897 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 39 "Okinawa" 11 Feb 08 "2008/2/11 21:58" 11 Feb 08 "2008/2/11 22:12" "" 1014 1014 .922657 840 173 .8292201 .1707799 1566 14898 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 54 "Kanagawa" 08 Feb 08 "2008/2/8 23:53" 09 Feb 08 "2008/2/9 0:12" "" 247 247 .2239347 61 9 .8714285 .1285714 1567 14900 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Apple" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "2-4 million yen" 57 "Hokkaido" 09 Feb 08 "2008/2/9 10:32" 09 Feb 08 "2008/2/9 10:40" "" 594 594 .4913151 1568 14902 "Used in the analysis" "Do not care" "Do not care" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 59 "Mie" 09 Feb 08 "2008/2/9 5:17" 09 Feb 08 "2008/2/9 5:23" "" 372 372 .337262 94 11 .8952381 .1047619 1569 14905 "Used in the analysis" "4th" "Third" "6th" "First" "5th" "Second" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "DK" "DK" 20 "Chiba" 08 Feb 08 "2008/2/8 21:19" 08 Feb 08 "2008/2/8 21:26" "" 20 20 .0181984 18 1 .9473684 .0526316 1570 14906 "Used in the analysis" "Third" "6th" "Second" "First" "5th" "4th" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 55 "Ibaraki" 08 Feb 08 "2008/2/8 21:57" 08 Feb 08 "2008/2/8 22:25" "" 117 117 .1064604 102 14 .8793104 .1206897 1571 14907 "Used in the analysis" "First" "5th" "6th" "Second" "4th" "Third" "Apple" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 46 "Iwate" 09 Feb 08 "2008/2/9 11:27" 09 Feb 08 "2008/2/9 12:25" "" 562 562 .5095195 130 15 .8965517 .1034483 1572 14910 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "4-6 million yen" 45 "Hiroshima" 08 Feb 08 "2008/2/8 21:20" 08 Feb 08 "2008/2/8 21:28" "" 34 34 .030825 9 3 .75 .25 1573 14913 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "Panasonic" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Don't want to answer" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "Don't want to answer" "Don't want to answer" "Shiga" 12 Feb 08 "2008/2/12 19:51" 12 Feb 08 "2008/2/12 22:42" "" 1078 1078 .9773346 232 32 .8787879 .1212121 1574 14919 "Used in the analysis" "Second" "4th" "First" "Third" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "10-12 million yen" "10-12 million yen" 36 "Saitama" 08 Feb 08 "2008/2/8 21:29" 08 Feb 08 "2008/2/8 21:34" "" 32 32 .0291174 27 4 .8709677 .1290323 1575 14923 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Other" "Clerical" "6-8 million yen" "6-8 million yen" 66 "Tokyo" 09 Feb 08 "2008/2/9 16:21" 09 Feb 08 "2008/2/9 16:29" "" 679 679 .6155939 156 21 .8813559 .1186441 1576 14928 "Used in the analysis" "4th" "Second" "Third" "First" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 26 "Shiga" 08 Feb 08 "2008/2/8 23:35" 09 Feb 08 "2008/2/9 0:03" "" 264 264 .2402184 221 42 .8403042 .1596958 1577 14933 "Used in the analysis" "First" "5th" "6th" "Second" "4th" "Third" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 65 "Hiroshima" 08 Feb 08 "2008/2/8 22:35" 08 Feb 08 "2008/2/8 23:15" "" 176 176 .1601456 153 22 .8742857 .1257143 1578 14934 "Used in the analysis" "Second" "First" "4th" "Third" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "Less than 2 million yen" "Less than 2 million yen" 24 "Aomori" 09 Feb 08 "2008/2/9 13:37" 09 Feb 08 "2008/2/9 13:41" "" 625 625 .5686988 527 97 .8445513 .1554487 1579 14937 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "4-6 million yen" 42 "Saitama" 08 Feb 08 "2008/2/8 22:08" 08 Feb 08 "2008/2/8 22:56" "" 132 132 .1196736 30 5 .8571429 .1428571 1580 14938 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 66 "Saitama" 10 Feb 08 "2008/2/10 10:54" 10 Feb 08 "2008/2/10 11:11" "" 953 953 .7882547 1581 14939 "Used in the analysis" "4th" "6th" "5th" "First" "Third" "Second" "No particular brand" "know" "Have both recs." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 51 "Kanagawa" 09 Feb 08 "2008/2/9 21:49" 09 Feb 08 "2008/2/9 22:02" "" 864 864 .7146402 1582 14943 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 38 "Miyagi" 10 Feb 08 "2008/2/10 21:59" 10 Feb 08 "2008/2/10 22:12" "" 946 946 .8576609 204 28 .8793104 .1206897 1583 14946 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 67 "Miyagi" 08 Feb 08 "2008/2/8 23:05" 08 Feb 08 "2008/2/8 23:24" "" 211 211 .1745244 1584 14947 "Used in the analysis" "4th" "First" "Third" "Second" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 53 "Tokyo" 09 Feb 08 "2008/2/9 21:24" 09 Feb 08 "2008/2/9 21:36" "" 793 793 .7215651 657 135 .8295454 .1704545 1585 14948 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "2-4 million yen" "2-4 million yen" 51 "Hiroshima" 09 Feb 08 "2008/2/9 10:23" 09 Feb 08 "2008/2/9 10:34" "" 586 586 .4846981 1586 14949 "Used in the analysis" "First" "Second" "6th" "Third" "4th" "5th" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Homemaker" "2-4 million yen" "Less than 2 million yen" 27 "Miyagi" 09 Feb 08 "2008/2/9 0:43" 09 Feb 08 "2008/2/9 0:51" "" 310 310 .2820746 257 52 .8317152 .1682848 1587 14952 "Used in the analysis" "4th" "Third" "Second" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Other" "Clerical" "Don't want to answer" "Don't want to answer" 21 "Chiba" 11 Feb 08 "2008/2/11 22:44" 11 Feb 08 "2008/2/11 22:53" "" 1024 1024 .9283772 217 29 .8821138 .1178862 1588 14953 "Used in the analysis" "Third" "4th" "First" "Second" "Do not care" "Do not care" "Toshiba" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 57 "Kanagawa" 09 Feb 08 "2008/2/9 11:10" 09 Feb 08 "2008/2/9 11:21" "" 559 559 .5086442 470 88 .8422939 .1577061 1589 14962 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 33 "Niigata" 09 Feb 08 "2008/2/9 11:37" 09 Feb 08 "2008/2/9 11:42" "" 572 572 .5204732 480 91 .8406305 .1593695 1590 14963 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "5th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Error answer (3)" "Error answer (3)" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 32 "Tokyo" 09 Feb 08 "2008/2/9 13:11" 09 Feb 08 "2008/2/9 13:18" "" 608 608 .5512239 144 16 .9 .1 1591 14972 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 36 "Osaka" 08 Feb 08 "2008/2/8 23:38" 11 Feb 08 "2008/2/11 0:45" "2008/2/11 0:38" 949 949 .8635123 784 164 .8270042 .1729958 1592 14973 "Used in the analysis" "First" "5th" "6th" "Second" "4th" "Third" "Other" "DELL" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "10-12 million yen" 35 "Miyagi" 09 Feb 08 "2008/2/9 10:10" 09 Feb 08 "2008/2/9 10:20" "" 509 509 .4614687 117 13 .9 .1 1593 14974 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Toshiba" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Student" "Less than 2 million yen" "Less than 2 million yen" 24 "Okayama" 10 Feb 08 "2008/2/10 11:30" 10 Feb 08 "2008/2/10 11:35" "" 881 881 .8016378 730 150 .8295454 .1704545 1594 14975 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sharp" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 67 "Kanagawa" 13 Feb 08 "2008/2/13 11:27" 13 Feb 08 "2008/2/13 11:41" "" 1207 1207 .9983457 1595 14977 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "5th" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Unemployed" "4-6 million yen" "2-4 million yen" 63 "Tochigi" 08 Feb 08 "2008/2/8 21:48" 08 Feb 08 "2008/2/8 22:20" "2008/2/8 21:53" 101 101 .0915684 25 4 .862069 .137931 1596 14978 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "8-10 million yen" "2-4 million yen" 59 "Aichi" 09 Feb 08 "2008/2/9 8:09" 09 Feb 08 "2008/2/9 8:16" "" 411 411 .3726201 103 12 .8956522 .1043478 1597 14979 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "4-6 million yen" "2-4 million yen" 66 "Fukuoka" 09 Feb 08 "2008/2/9 13:17" 09 Feb 08 "2008/2/9 13:33" "" 612 612 .5548504 146 16 .9012346 .0987654 1598 14982 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 64 "Ibaraki" 09 Feb 08 "2008/2/9 0:05" 09 Feb 08 "2008/2/9 0:47" "" 272 272 .2466002 69 9 .8846154 .1153846 1599 14988 "Used in the analysis" "Second" "First" "4th" "Third" "Do not care" "Do not care" "Other" "Mitsubishi" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "8-10 million yen" 54 "Wakayama" 09 Feb 08 "2008/2/9 13:03" 09 Feb 08 "2008/2/9 13:17" "" 674 674 .5574855 1600 14999 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "12-14 million yen" 39 "Tokyo" 09 Feb 08 "2008/2/9 13:06" 09 Feb 08 "2008/2/9 13:16" "" 612 612 .5568699 517 94 .8461539 .1538462 1601 15001 "Used in the analysis" "First" "5th" "4th" "Second" "Third" "6th" "Panasonic" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "Yes" "Homemaker" "2-4 million yen" "2-4 million yen" 64 "Kanagawa" 08 Feb 08 "2008/2/8 21:31" 08 Feb 08 "2008/2/8 21:38" "" 37 37 .033667 31 5 .8611111 .1388889 1602 15002 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "8-10 million yen" 60 "Mie" 08 Feb 08 "2008/2/8 21:37" 08 Feb 08 "2008/2/8 21:46" "" 55 55 .0500455 45 9 .8333333 .1666667 1603 15004 "Used in the analysis" "First" "4th" "5th" "Second" "6th" "Third" "No particular brand" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 35 "Aichi" 09 Feb 08 "2008/2/9 16:08" 09 Feb 08 "2008/2/9 16:13" "" 760 760 .6286187 1604 15005 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "Do not care" "Sharp" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "More than 14 million yen" "4-6 million yen" 59 "Mie" 09 Feb 08 "2008/2/9 21:00" 09 Feb 08 "2008/2/9 21:11" "" 840 840 .6947891 1605 15008 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 61 "Fukuoka" 09 Feb 08 "2008/2/9 9:07" 09 Feb 08 "2008/2/9 9:15" "" 510 510 .4218362 1606 15011 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 56 "Aichi" 08 Feb 08 "2008/2/8 21:39" 08 Feb 08 "2008/2/8 22:05" "" 90 90 .0815957 19 4 .8260869 .173913 1607 15016 "Used in the analysis" "Third" "6th" "Second" "First" "5th" "4th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 44 "Kanagawa" 12 Feb 08 "2008/2/12 16:37" 12 Feb 08 "2008/2/12 16:44" "" 1070 1070 .9736124 887 182 .8297474 .1702526 1608 15019 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Manager" "8-10 million yen" "4-6 million yen" 51 "Akita" 09 Feb 08 "2008/2/9 20:41" 09 Feb 08 "2008/2/9 20:54" "" 761 761 .6899365 174 23 .8832487 .1167513 1609 15021 "Used in the analysis" "6th" "Third" "Second" "First" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Other" "Clerical" "12-14 million yen" "2-4 million yen" 31 "Tokyo" 10 Feb 08 "2008/2/10 12:32" 10 Feb 08 "2008/2/10 12:43" "" 884 884 .8043676 732 151 .8289921 .1710079 1610 15022 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Sales, service and manual labor" "6-8 million yen" "4-6 million yen" 61 "Osaka" 09 Feb 08 "2008/2/9 10:41" 09 Feb 08 "2008/2/9 10:54" "" 602 602 .4979322 1611 15023 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 53 "Saitama" 13 Feb 08 "2008/2/13 1:18" 13 Feb 08 "2008/2/13 1:26" "" 1094 1094 .9918404 235 33 .8768657 .1231343 1612 15025 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Other" "HITACHI" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "10-12 million yen" 58 "Tokyo" 09 Feb 08 "2008/2/9 5:15" 09 Feb 08 "2008/2/9 5:24" "" 373 373 .3381686 94 11 .8952381 .1047619 1613 15027 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 55 "Tokyo" 09 Feb 08 "2008/2/9 11:41" 09 Feb 08 "2008/2/9 11:50" "" 568 568 .5149592 133 15 .8986486 .1013514 1614 15031 "Used in the analysis" "Third" "First" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Don't want to answer" "Don't want to answer" "Don't want to answer" "Don't want to answer" "Don't want to answer" 08 Feb 08 "2008/2/8 21:28" 08 Feb 08 "2008/2/8 21:39" "" 54 54 .044665 1615 15033 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "DK" "DK" 51 "Gunma" 09 Feb 08 "2008/2/9 7:32" 09 Feb 08 "2008/2/9 7:44" "" 418 418 .3803458 351 66 .8417266 .1582734 1616 15039 "Used in the analysis" "Third" "Second" "5th" "First" "4th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "4-6 million yen" "Less than 2 million yen" 20 "Kyoto" 09 Feb 08 "2008/2/9 0:11" 09 Feb 08 "2008/2/9 0:32" "" 268 268 .2429737 66 9 .88 .12 1617 15052 "Used in the analysis" "Second" "6th" "5th" "Third" "First" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 34 "Osaka" 09 Feb 08 "2008/2/9 17:46" 09 Feb 08 "2008/2/9 17:54" "" 797 797 .6592225 1618 15060 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 42 "Shimane" 11 Feb 08 "2008/2/11 23:26" 11 Feb 08 "2008/2/11 23:32" "" 1025 1025 .9326661 849 175 .8291016 .1708984 1619 15063 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 63 "Aichi" 09 Feb 08 "2008/2/9 20:17" 09 Feb 08 "2008/2/9 20:26" "" 826 826 .6832092 1620 15068 "Used in the analysis" "Third" "5th" "4th" "Second" "6th" "First" "Apple" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Public employee" "Other" "6-8 million yen" "4-6 million yen" 29 "Saitama" 10 Feb 08 "2008/2/10 12:47" 10 Feb 08 "2008/2/10 12:54" "" 967 967 .7998345 1621 15069 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 50 "Hokkaido" 09 Feb 08 "2008/2/9 21:36" 09 Feb 08 "2008/2/9 21:44" "" 854 854 .7063689 1622 15073 "Used in the analysis" "First" "Third" "Second" "4th" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "2-4 million yen" "2-4 million yen" 42 "Osaka" 09 Feb 08 "2008/2/9 21:33" 09 Feb 08 "2008/2/9 21:42" "" 851 851 .7038875 1623 15075 "Used in the analysis" "Third" "4th" "5th" "First" "Do not care" "Second" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 53 "Nara" 09 Feb 08 "2008/2/9 17:07" 09 Feb 08 "2008/2/9 17:16" "" 691 691 .6264732 158 21 .8826815 .1173184 1624 15079 "Used in the analysis" "Second" "6th" "5th" "Third" "4th" "First" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Homemaker" "8-10 million yen" "Less than 2 million yen" 61 "Tokyo" 08 Feb 08 "2008/2/8 21:44" 08 Feb 08 "2008/2/8 22:27" "" 90 90 .0815957 19 4 .8260869 .173913 1625 15082 "Used in the analysis" "4th" "6th" "5th" "First" "Third" "Second" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "12-14 million yen" "10-12 million yen" 64 "Chiba" 09 Feb 08 "2008/2/9 17:43" 09 Feb 08 "2008/2/9 17:49" "" 796 796 .6583953 1626 15083 "Used in the analysis" "5th" "Do not care" "4th" "First" "Third" "Second" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 40 "Ehime" 09 Feb 08 "2008/2/9 3:36" 09 Feb 08 "2008/2/9 3:42" "" 378 378 .343949 317 60 .8408488 .1591512 1627 15084 "Used in the analysis" "Second" "4th" "Do not care" "First" "5th" "Third" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Other" "10-12 million yen" "6-8 million yen" 50 "Miyazaki" 09 Feb 08 "2008/2/9 20:03" 09 Feb 08 "2008/2/9 20:14" "" 747 747 .6772439 170 23 .880829 .119171 1628 15085 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Clerical" "4-6 million yen" "Less than 2 million yen" 27 "Miyagi" 09 Feb 08 "2008/2/9 11:06" 09 Feb 08 "2008/2/9 11:12" "" 557 557 .5068244 468 88 .8417266 .1582734 1629 15090 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "Less than 2 million yen" "Less than 2 million yen" 37 "Miyazaki" 08 Feb 08 "2008/2/8 21:29" 08 Feb 08 "2008/2/8 22:14" "" 89 89 .0809827 77 11 .875 .125 1630 15095 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 60 "Osaka" 09 Feb 08 "2008/2/9 10:08" 09 Feb 08 "2008/2/9 10:13" "" 507 507 .4596555 116 13 .8992248 .1007752 1631 15098 "Used in the analysis" "First" "Third" "Do not care" "Second" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 60 "Shizuoka" 08 Feb 08 "2008/2/8 21:23" 08 Feb 08 "2008/2/8 21:36" "" 31 31 .0282075 27 3 .9 .1 1632 15099 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 45 "Nagano" 09 Feb 08 "2008/2/9 9:11" 09 Feb 08 "2008/2/9 9:21" "" 519 519 .4292804 1633 15107 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Student" "DK" "Less than 2 million yen" 24 "Okinawa" 09 Feb 08 "2008/2/9 12:29" 09 Feb 08 "2008/2/9 12:35" "" 601 601 .5468608 506 94 .8433333 .1566667 1634 15110 "Used in the analysis" "Second" "Do not care" "Third" "First" "Do not care" "4th" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 67 "Kanagawa" 08 Feb 08 "2008/2/8 21:41" 08 Feb 08 "2008/2/8 22:06" "" 71 71 .0646042 61 9 .8714285 .1285714 1635 15116 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 27 "Kagawa" 09 Feb 08 "2008/2/9 21:09" 09 Feb 08 "2008/2/9 21:15" "" 767 767 .6953762 174 23 .8832487 .1167513 1636 15118 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "5th" "Toshiba" "Don't know" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Other" "Clerical" "10-12 million yen" "8-10 million yen" 63 "Hyogo" 08 Feb 08 "2008/2/8 23:21" 08 Feb 08 "2008/2/8 23:51" "" 226 226 .2056415 191 34 .8488889 .1511111 1637 15123 "Used in the analysis" "First" "Do not care" "Third" "Second" "4th" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "Don't want to answer" 29 "Fukuoka" 10 Feb 08 "2008/2/10 0:50" 10 Feb 08 "2008/2/10 1:00" "" 843 843 .7670609 701 141 .8325416 .1674584 1638 15125 "Used in the analysis" "5th" "Second" "First" "6th" "4th" "Third" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Homemaker" "6-8 million yen" "Less than 2 million yen" 41 "Shizuoka" 09 Feb 08 "2008/2/9 0:22" 09 Feb 08 "2008/2/9 0:43" "" 284 284 .2574796 72 9 .8888889 .1111111 1639 15130 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 60 "Aichi" 13 Feb 08 "2008/2/13 11:23" 13 Feb 08 "2008/2/13 11:35" "" 1099 1099 .9963735 235 34 .873606 .126394 1640 15132 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Toshiba" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Other" "Other" "6-8 million yen" "2-4 million yen" 64 "Miyagi" 09 Feb 08 "2008/2/9 16:02" 09 Feb 08 "2008/2/9 16:24" "" 675 675 .6119674 156 21 .8813559 .1186441 1641 15136 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 57 "Tokyo" 08 Feb 08 "2008/2/8 22:05" 08 Feb 08 "2008/2/8 22:24" "" 125 125 .1137398 109 15 .8790323 .1209677 1642 15137 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "10-12 million yen" "6-8 million yen" 45 "Hyogo" 11 Feb 08 "2008/2/11 23:11" 11 Feb 08 "2008/2/11 23:18" "" 1026 1026 .9301904 218 29 .8825911 .1174089 1643 15140 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 60 "Kanagawa" 09 Feb 08 "2008/2/9 13:06" 09 Feb 08 "2008/2/9 13:16" "" 606 606 .5494107 144 16 .9 .1 1644 15142 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Public employee" "Clerical" "4-6 million yen" "4-6 million yen" 34 "Fukuoka" 09 Feb 08 "2008/2/9 13:15" 09 Feb 08 "2008/2/9 13:26" "" 682 682 .5641026 1645 15150 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 30 "Tokyo" 09 Feb 08 "2008/2/9 1:17" 09 Feb 08 "2008/2/9 1:24" "" 327 327 .2964642 84 10 .893617 .106383 1646 15153 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Elementary/junior high school" "Yes" "Running own business" "Other" "4-6 million yen" "4-6 million yen" 67 "Aichi" 09 Feb 08 "2008/2/9 12:30" 09 Feb 08 "2008/2/9 12:39" "" 602 602 .5477707 507 94 .843594 .156406 1647 15155 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "6-8 million yen" 47 "Aichi" 12 Feb 08 "2008/2/12 9:00" 12 Feb 08 "2008/2/12 9:12" "" 1034 1034 .9374433 220 29 .8835341 .1164659 1648 15161 "Used in the analysis" "First" "Third" "5th" "Second" "6th" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 34 "Osaka" 09 Feb 08 "2008/2/9 22:13" 09 Feb 08 "2008/2/9 22:21" "" 794 794 .719855 178 24 .8811881 .1188119 1649 15162 "Used in the analysis" "First" "Second" "Third" "6th" "5th" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "10-12 million yen" "8-10 million yen" 67 "Aichi" 09 Feb 08 "2008/2/9 14:05" 09 Feb 08 "2008/2/9 14:11" "" 709 709 .5864351 1650 15167 "Used in the analysis" "First" "5th" "Second" "Third" "6th" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 33 "Fukuoka" 11 Feb 08 "2008/2/11 10:32" 11 Feb 08 "2008/2/11 10:36" "" 975 975 .8839529 209 28 .8818566 .1181435 1651 15168 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Don't want to answer" "Yes" "Homemaker" "2-4 million yen" "Less than 2 million yen" 67 "Ehime" 09 Feb 08 "2008/2/9 14:09" 09 Feb 08 "2008/2/9 14:12" "" 711 711 .5880893 1652 15171 "Used in the analysis" "4th" "Third" "Second" "First" "6th" "5th" "Apple" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "6-8 million yen" 38 "Osaka" 09 Feb 08 "2008/2/9 12:14" 09 Feb 08 "2008/2/9 12:19" "" 597 597 .5432211 503 93 .8439597 .1560403 1653 15172 "Used in the analysis" "Second" "6th" "Third" "First" "4th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 58 "Shiga" 09 Feb 08 "2008/2/9 9:05" 09 Feb 08 "2008/2/9 9:21" "" 453 453 .4106981 107 12 .8991597 .1008403 1654 15174 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Clerical" "6-8 million yen" "4-6 million yen" 52 "Nara" 09 Feb 08 "2008/2/9 10:38" 09 Feb 08 "2008/2/9 10:45" "" 536 536 .4877161 448 87 .8373832 .1626168 1655 15175 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "2-4 million yen" 27 "Saitama" 08 Feb 08 "2008/2/8 21:40" 08 Feb 08 "2008/2/8 22:10" "" 79 79 .0653433 1656 15178 "Used in the analysis" "Second" "Third" "5th" "First" "4th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "8-10 million yen" "2-4 million yen" 38 "Fukuoka" 12 Feb 08 "2008/2/12 14:20" 12 Feb 08 "2008/2/12 14:31" "" 1063 1063 .967243 880 182 .8286253 .1713748 1657 15184 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "6-8 million yen" 63 "Tokyo" 08 Feb 08 "2008/2/8 22:22" 08 Feb 08 "2008/2/8 23:12" "" 152 152 .1257237 1658 15185 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 24 "Toyama" 12 Feb 08 "2008/2/12 0:13" 12 Feb 08 "2008/2/12 0:22" "" 1130 1130 .9346567 1659 15186 "Used in the analysis" "4th" "Third" "First" "Second" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "DK" "Don't want to answer" "Hokkaido" 08 Feb 08 "2008/2/8 21:59" 08 Feb 08 "2008/2/8 22:23" "" 123 123 .101737 1660 15189 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Third" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "8-10 million yen" "4-6 million yen" 63 "Shizuoka" 08 Feb 08 "2008/2/8 22:44" 08 Feb 08 "2008/2/8 23:17" "" 176 176 .1601456 153 22 .8742857 .1257143 1661 15191 "Used in the analysis" "6th" "Third" "First" "Second" "4th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Public employee" "Other" "12-14 million yen" "6-8 million yen" 36 "Niigata" 10 Feb 08 "2008/2/10 23:07" 10 Feb 08 "2008/2/10 23:14" "" 955 955 .8658205 205 28 .8798283 .1201717 1662 15192 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "8-10 million yen" "Less than 2 million yen" 22 "Saitama" 09 Feb 08 "2008/2/9 23:35" 09 Feb 08 "2008/2/9 23:40" "" 818 818 .7416138 180 24 .8823529 .1176471 1663 15196 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 33 "Ehime" 09 Feb 08 "2008/2/9 18:47" 09 Feb 08 "2008/2/9 18:57" "" 809 809 .669148 1664 15201 "Used in the analysis" "First" "Third" "Do not care" "Second" "5th" "4th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 28 "Hokkaido" 11 Feb 08 "2008/2/11 1:00" 11 Feb 08 "2008/2/11 1:11" "" 1055 1055 .872622 1665 15202 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "12-14 million yen" "Less than 2 million yen" 20 "Fukushima" 09 Feb 08 "2008/2/9 17:04" 09 Feb 08 "2008/2/9 17:09" "" 686 686 .6219401 158 21 .8826815 .1173184 1666 15207 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sharp" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Running own business" "Sales, service and manual labor" "Don't want to answer" "Don't want to answer" 53 "Aichi" 09 Feb 08 "2008/2/9 6:58" 09 Feb 08 "2008/2/9 7:05" "" 406 406 .3694268 339 66 .837037 .162963 1667 15215 "Used in the analysis" "Third" "Second" "6th" "First" "5th" "4th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 55 "Kanagawa" 08 Feb 08 "2008/2/8 23:00" 08 Feb 08 "2008/2/8 23:19" "" 195 195 .1767906 49 6 .8909091 .1090909 1668 15220 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 46 "Fukuoka" 09 Feb 08 "2008/2/9 14:31" 09 Feb 08 "2008/2/9 14:37" "" 640 640 .5802357 148 19 .8862275 .1137725 1669 15221 "Used in the analysis" "First" "Second" "5th" "Third" "6th" "4th" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 32 "Shiga" 09 Feb 08 "2008/2/9 12:31" 09 Feb 08 "2008/2/9 12:35" "" 586 586 .5312783 139 16 .8967742 .1032258 1670 15223 "Used in the analysis" "Third" "6th" "Second" "First" "4th" "5th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Clerical" "12-14 million yen" "2-4 million yen" 59 "Niigata" 09 Feb 08 "2008/2/9 10:19" 09 Feb 08 "2008/2/9 10:27" "" 581 581 .4805624 1671 15225 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 58 "Aichi" 09 Feb 08 "2008/2/9 7:07" 09 Feb 08 "2008/2/9 7:14" "" 448 448 .3705542 1672 15228 "Used in the analysis" "Second" "Third" "5th" "First" "Do not care" "4th" "NEC" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Clerical" "6-8 million yen" "6-8 million yen" 54 "Hokkaido" 09 Feb 08 "2008/2/9 18:12" 09 Feb 08 "2008/2/9 18:32" "" 717 717 .6500453 160 22 .8791209 .1208791 1673 15232 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "5th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "8-10 million yen" "2-4 million yen" 57 "Chiba" 09 Feb 08 "2008/2/9 15:08" 09 Feb 08 "2008/2/9 15:19" "" 662 662 .6023658 558 103 .8441755 .1558245 1674 15234 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "8-10 million yen" 39 "Hyogo" 10 Feb 08 "2008/2/10 2:05" 10 Feb 08 "2008/2/10 2:13" "" 856 856 .7788899 712 143 .8327485 .1672515 1675 15236 "Used in the analysis" "First" "Second" "Do not care" "Third" "Do not care" "Do not care" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 48 "Tokyo" 09 Feb 08 "2008/2/9 10:42" 09 Feb 08 "2008/2/9 10:48" "" 539 539 .4904459 451 87 .83829 .16171 1676 15237 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 51 "Miyagi" 10 Feb 08 "2008/2/10 20:13" 10 Feb 08 "2008/2/10 20:20" "" 927 927 .8434941 765 161 .8261339 .1738661 1677 15238 "Used in the analysis" "Second" "4th" "Do not care" "First" "Do not care" "Third" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "12-14 million yen" "6-8 million yen" 35 "Shiga" 08 Feb 08 "2008/2/8 23:56" 09 Feb 08 "2008/2/9 0:23" "" 289 289 .2390405 1678 15239 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "6th" "Toshiba" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 42 "Kanagawa" 09 Feb 08 "2008/2/9 0:49" 09 Feb 08 "2008/2/9 0:54" "" 316 316 .2875341 261 54 .8285714 .1714286 1679 15240 "Used in the analysis" "5th" "6th" "Third" "First" "4th" "Second" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 50 "Aichi" 09 Feb 08 "2008/2/9 9:58" 09 Feb 08 "2008/2/9 10:23" "" 510 510 .4623753 118 13 .9007633 .0992366 1680 15243 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "know" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 44 "Hiroshima" 09 Feb 08 "2008/2/9 21:54" 09 Feb 08 "2008/2/9 22:08" "" 809 809 .7361237 670 138 .8292079 .1707921 1681 15245 "Used in the analysis" "Third" "Second" "First" "4th" "Do not care" "5th" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "DK" "Less than 2 million yen" 42 "Gifu" 09 Feb 08 "2008/2/9 9:48" 09 Feb 08 "2008/2/9 9:58" "" 500 500 .4549591 416 83 .8336673 .1663327 1682 15246 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 63 "Gifu" 12 Feb 08 "2008/2/12 16:15" 12 Feb 08 "2008/2/12 16:28" "" 1176 1176 .9727047 1683 15247 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Working for your family business" "Clerical" "6-8 million yen" "6-8 million yen" 50 "Osaka" 09 Feb 08 "2008/2/9 13:25" 09 Feb 08 "2008/2/9 13:32" "" 612 612 .5548504 146 16 .9012346 .0987654 1684 15248 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 52 "Aichi" 08 Feb 08 "2008/2/8 21:44" 08 Feb 08 "2008/2/8 22:11" "" 75 75 .0682439 65 9 .8783784 .1216216 1685 15251 "Used in the analysis" "4th" "Second" "Third" "First" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 39 "Chiba" 12 Feb 08 "2008/2/12 16:52" 12 Feb 08 "2008/2/12 17:00" "" 1069 1069 .969175 228 32 .8769231 .1230769 1686 15253 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 31 "Aomori" 09 Feb 08 "2008/2/9 10:59" 09 Feb 08 "2008/2/9 11:07" "" 540 540 .4895739 124 14 .8985507 .1014493 1687 15254 "Used in the analysis" "Second" "6th" "5th" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Don't want to answer" "6-8 million yen" "Less than 2 million yen" 42 "Niigata" 08 Feb 08 "2008/2/8 21:39" 08 Feb 08 "2008/2/8 22:09" "2008/02/08 21:47:36##2008/02/08 21:56:56" 79 79 .0716228 16 4 .8 .2 1688 15255 "Used in the analysis" "Second" "4th" "First" "Third" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 35 "Kumamoto" 09 Feb 08 "2008/2/9 11:16" 09 Feb 08 "2008/2/9 11:26" "" 555 555 .5031732 128 15 .8951049 .1048951 1689 15256 "Used in the analysis" "First" "4th" "5th" "Second" "Third" "6th" "Panasonic" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "DK" "Less than 2 million yen" 22 "Gifu" 09 Feb 08 "2008/2/9 0:57" 09 Feb 08 "2008/2/9 1:03" "" 315 315 .2855848 81 9 .9 .1 1690 15258 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 59 "Osaka" 08 Feb 08 "2008/2/8 23:27" 08 Feb 08 "2008/2/8 23:56" "" 244 244 .22202 208 35 .8559671 .1440329 1691 15266 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "2-4 million yen" 28 "Tokyo" 09 Feb 08 "2008/2/9 17:31" 09 Feb 08 "2008/2/9 17:43" "" 792 792 .6550869 1692 15270 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 31 "Kanagawa" 13 Feb 08 "2008/2/13 8:39" 13 Feb 08 "2008/2/13 8:43" "" 1201 1201 .993383 1693 15272 "Used in the analysis" "Second" "5th" "Third" "First" "6th" "4th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Running own business" "Clerical" "4-6 million yen" "2-4 million yen" 49 "Tokyo" 09 Feb 08 "2008/2/9 3:45" 09 Feb 08 "2008/2/9 3:51" "" 383 383 .3484986 321 61 .8403141 .1596859 1694 15273 "Used in the analysis" "Third" "First" "4th" "Second" "6th" "Do not care" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "12-14 million yen" "4-6 million yen" 37 "Aichi" 09 Feb 08 "2008/2/9 18:50" 09 Feb 08 "2008/2/9 18:57" "" 735 735 .6687898 610 124 .8310627 .1689373 1695 15274 "Used in the analysis" "5th" "6th" "Third" "First" "4th" "Second" "Other" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 45 "Hokkaido" 09 Feb 08 "2008/2/9 8:29" 09 Feb 08 "2008/2/9 8:37" "" 485 485 .401158 1696 15277 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Student" "2-4 million yen" "Less than 2 million yen" 22 "Gifu" 08 Feb 08 "2008/2/8 23:22" 08 Feb 08 "2008/2/8 23:53" "" 217 217 .1967362 53 7 .8833333 .1166667 1697 15278 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "4th" "Other" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "2-4 million yen" "Less than 2 million yen" "Hyogo" 12 Feb 08 "2008/2/12 18:22" 12 Feb 08 "2008/2/12 18:32" "" 1182 1182 .9776675 1698 15283 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 56 "Kanagawa" 08 Feb 08 "2008/2/8 21:46" 08 Feb 08 "2008/2/8 22:31" "" 91 91 .0825023 19 4 .8260869 .173913 1699 15291 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "6-8 million yen" "2-4 million yen" 22 "Hokkaido" 09 Feb 08 "2008/2/9 1:25" 09 Feb 08 "2008/2/9 1:29" "" 343 343 .3121019 284 58 .8304093 .1695906 1700 15293 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 50 "Iwate" 08 Feb 08 "2008/2/8 21:50" 08 Feb 08 "2008/2/8 23:00" "" 120 120 .1091902 105 14 .8823529 .1176471 1701 15310 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Don't want to answer" "Yes" "Employee at a private company" "Sales, service and manual labor" "Don't want to answer" "Don't want to answer" 46 "Aichi" 08 Feb 08 "2008/2/8 21:38" 08 Feb 08 "2008/2/8 22:09" "2008/2/8 21:44" 81 81 .0669975 1702 15312 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 58 "Hiroshima" 12 Feb 08 "2008/2/12 6:10" 12 Feb 08 "2008/2/12 6:13" "" 1031 1031 .9347235 220 29 .8835341 .1164659 1703 15313 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 50 "Hyogo" 09 Feb 08 "2008/2/9 8:02" 09 Feb 08 "2008/2/9 8:16" "" 409 409 .3708069 101 12 .8938053 .1061947 1704 15317 "Used in the analysis" "First" "Third" "6th" "Second" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Working for your family business" "Clerical" "4-6 million yen" "Less than 2 million yen" 50 "Kochi" 12 Feb 08 "2008/2/12 8:47" 12 Feb 08 "2008/2/12 8:54" "" 1144 1144 .9462366 1705 15322 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 26 "Mie" 09 Feb 08 "2008/2/9 20:51" 09 Feb 08 "2008/2/9 20:57" "" 765 765 .693563 174 23 .8832487 .1167513 1706 15325 "Used in the analysis" "Third" "4th" "First" "Second" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 36 "Hyogo" 09 Feb 08 "2008/2/9 18:03" 09 Feb 08 "2008/2/9 18:08" "" 710 710 .643699 159 21 .8833333 .1166667 1707 15327 "Used in the analysis" "First" "Third" "Do not care" "Second" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "12-14 million yen" "Hiroshima" 09 Feb 08 "2008/2/9 18:24" 09 Feb 08 "2008/2/9 18:32" "" 718 718 .6509519 161 22 .8797814 .1202186 1708 15335 "Used in the analysis" "Second" "Third" "5th" "First" "4th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 47 "Aichi" 09 Feb 08 "2008/2/9 8:11" 09 Feb 08 "2008/2/9 8:16" "" 443 443 .4030937 369 73 .8348416 .1651584 1709 15338 "Used in the analysis" "First" "5th" "Second" "Third" "4th" "Do not care" "No particular brand" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Clerical" "6-8 million yen" "2-4 million yen" 52 "Aichi" 09 Feb 08 "2008/2/9 12:23" 09 Feb 08 "2008/2/9 12:44" "" 589 589 .5339982 140 16 .8974359 .1025641 1710 15339 "Used in the analysis" "6th" "4th" "Third" "First" "Second" "5th" "Panasonic" "Heard about it, but don't know well" "Don't know" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 50 "Tokyo" 09 Feb 08 "2008/2/9 0:39" 09 Feb 08 "2008/2/9 0:53" "" 305 305 .2765186 79 9 .8977273 .1022727 1711 15340 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Other" "Clerical" "4-6 million yen" "Less than 2 million yen" 41 "Yamaguchi" 13 Feb 08 "2008/2/13 12:54" 13 Feb 08 "2008/2/13 13:00" "" 1102 1102 .9990934 235 34 .873606 .126394 1712 15341 "Used in the analysis" "Third" "Do not care" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "6-8 million yen" "Less than 2 million yen" 52 "Shimane" 09 Feb 08 "2008/2/9 8:01" 09 Feb 08 "2008/2/9 8:08" "" 467 467 .3862697 1713 15342 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Pioneer" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "8-10 million yen" "8-10 million yen" 41 "Fukuoka" 10 Feb 08 "2008/2/10 1:01" 10 Feb 08 "2008/2/10 1:10" "" 836 836 .7579329 184 25 .8803828 .1196172 1714 15346 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 43 "Aichi" 09 Feb 08 "2008/2/9 9:46" 09 Feb 08 "2008/2/9 10:03" "" 505 505 .4595087 421 83 .8353174 .1646825 1715 15350 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "Do not care" "No particular brand" "know" "Have neither rec." 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Don't want to answer" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 35 "Osaka" 08 Feb 08 "2008/2/8 21:29" 08 Feb 08 "2008/2/8 21:38" "" 36 36 .0327571 30 5 .8571429 .1428571 1716 15353 "Used in the analysis" "First" "5th" "Third" "Second" "6th" "4th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Don't want to answer" "Miyagi" 09 Feb 08 "2008/2/9 21:28" 09 Feb 08 "2008/2/9 21:37" "" 780 780 .7071623 175 24 .879397 .120603 1717 15354 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 57 "Tokyo" 09 Feb 08 "2008/2/9 13:59" 09 Feb 08 "2008/2/9 14:08" "" 632 632 .5729828 147 18 .8909091 .1090909 1718 15362 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Other" "6-8 million yen" "6-8 million yen" 39 "Tokyo" 09 Feb 08 "2008/2/9 22:09" 09 Feb 08 "2008/2/9 22:21" "" 876 876 .7245657 1719 15364 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "6-8 million yen" 50 "Hokkaido" 11 Feb 08 "2008/2/11 16:38" 11 Feb 08 "2008/2/11 16:45" "" 999 999 .9057117 214 29 .8806584 .1193416 1720 15365 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 30 "Gunma" 10 Feb 08 "2008/2/10 0:32" 10 Feb 08 "2008/2/10 0:43" "" 883 883 .800544 184 25 .8803828 .1196172 1721 15368 "Used in the analysis" "5th" "4th" "Second" "First" "Do not care" "Third" "No particular brand" "know" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "More than 14 million yen" "Less than 2 million yen" 27 "Hokkaido" 09 Feb 08 "2008/2/9 0:12" 09 Feb 08 "2008/2/9 0:28" "" 274 274 .2484134 70 9 .886076 .113924 1722 15369 "Used in the analysis" "Second" "4th" "First" "Third" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "8-10 million yen" 54 "Chiba" 09 Feb 08 "2008/2/9 15:03" 09 Feb 08 "2008/2/9 15:38" "" 665 665 .6050956 560 104 .8433735 .1566265 1723 15378 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "Don't want to answer" "Homemaker" "2-4 million yen" "Less than 2 million yen" 26 "Osaka" 09 Feb 08 "2008/2/9 1:01" 09 Feb 08 "2008/2/9 1:04" "" 322 322 .2929936 266 55 .8286604 .1713396 1724 15379 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "12-14 million yen" "Less than 2 million yen" 53 "Kanagawa" 09 Feb 08 "2008/2/9 19:59" 09 Feb 08 "2008/2/9 20:06" "" 746 746 .6763372 170 23 .880829 .119171 1725 15382 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 38 "Shiga" 09 Feb 08 "2008/2/9 0:12" 09 Feb 08 "2008/2/9 0:33" "" 308 308 .254756 1726 15391 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 66 "Saitama" 09 Feb 08 "2008/2/9 22:05" 09 Feb 08 "2008/2/9 22:16" "" 875 875 .7237386 1727 15395 "Used in the analysis" "Second" "Third" "Do not care" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Other" "Clerical" "2-4 million yen" "Less than 2 million yen" 21 "Tokyo" 09 Feb 08 "2008/2/9 1:05" 09 Feb 08 "2008/2/9 1:12" "" 363 363 .3002481 1728 15396 "Used in the analysis" "First" "Second" "4th" "Third" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 28 "Kanagawa" 12 Feb 08 "2008/2/12 9:47" 12 Feb 08 "2008/2/12 9:52" "" 1041 1041 .9472247 863 177 .8298077 .1701923 1729 15398 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 27 "Nara" 10 Feb 08 "2008/2/10 14:06" 10 Feb 08 "2008/2/10 14:13" "" 976 976 .8072788 1730 15401 "Used in the analysis" "Second" "6th" "4th" "First" "5th" "Third" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "8-10 million yen" "Less than 2 million yen" 40 "Kagoshima" 09 Feb 08 "2008/2/9 10:30" 09 Feb 08 "2008/2/9 12:33" "" 544 544 .4949954 456 87 .839779 .160221 1731 15402 "Used in the analysis" "First" "Third" "5th" "Second" "6th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "2-4 million yen" 69 "Chiba" 10 Feb 08 "2008/2/10 9:24" 10 Feb 08 "2008/2/10 9:40" "" 938 938 .7758478 1732 15403 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "NEC" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Other" "Other" "6-8 million yen" "4-6 million yen" 68 "Yamanashi" 12 Feb 08 "2008/2/12 9:31" 12 Feb 08 "2008/2/12 9:54" "" 1039 1039 .9419764 222 29 .8844622 .1155379 1733 15404 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 39 "Tokyo" 08 Feb 08 "2008/2/8 21:33" 08 Feb 08 "2008/2/8 21:38" "" 37 37 .033667 31 5 .8611111 .1388889 1734 15405 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Other" "Other" "2-4 million yen" "2-4 million yen" 58 "Tokyo" 09 Feb 08 "2008/2/9 11:25" 09 Feb 08 "2008/2/9 11:29" "" 629 629 .5202647 1735 15418 "Used in the analysis" "5th" "6th" "4th" "First" "Second" "Third" "Apple" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 67 "Hyogo" 13 Feb 08 "2008/2/13 11:15" 13 Feb 08 "2008/2/13 11:35" "" 1097 1097 .9981802 910 186 .830292 .169708 1736 15424 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 50 "Tokyo" 08 Feb 08 "2008/2/8 23:56" 09 Feb 08 "2008/2/9 0:13" "" 284 284 .2349049 1737 15428 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 29 "Tokyo" 08 Feb 08 "2008/2/8 23:03" 08 Feb 08 "2008/2/8 23:47" "" 220 220 .200182 187 32 .8538813 .1461187 1738 15429 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Other" "8-10 million yen" "Less than 2 million yen" 51 "Hokkaido" 09 Feb 08 "2008/2/9 13:57" 09 Feb 08 "2008/2/9 14:06" "" 704 704 .5822994 1739 15430 "Used in the analysis" "Second" "5th" "4th" "First" "Third" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 39 "Fukuoka" 09 Feb 08 "2008/2/9 23:33" 09 Feb 08 "2008/2/9 23:45" "2008/2/9 23:40" 820 820 .743427 181 24 .8829268 .1170732 1740 15431 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "10-12 million yen" "2-4 million yen" 29 "Okayama" 10 Feb 08 "2008/2/10 15:02" 10 Feb 08 "2008/2/10 15:06" "" 981 981 .8114144 1741 15435 "Used in the analysis" "First" "Second" "Do not care" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 61 "Kumamoto" 09 Feb 08 "2008/2/9 22:53" 09 Feb 08 "2008/2/9 23:01" "" 822 822 .7479527 682 139 .8306943 .1693057 1742 15438 "Used in the analysis" "First" "5th" "6th" "Second" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 30 "Fukuoka" 11 Feb 08 "2008/2/11 10:25" 11 Feb 08 "2008/2/11 10:30" "" 1069 1069 .8842018 1743 15440 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "6-8 million yen" "Less than 2 million yen" 21 "Osaka" 08 Feb 08 "2008/2/8 23:39" 09 Feb 08 "2008/2/9 0:08" "" 235 235 .2130553 57 8 .8769231 .1230769 1744 15443 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Sony" "know" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "10-12 million yen" "8-10 million yen" 52 "Kanagawa" 11 Feb 08 "2008/2/11 16:49" 11 Feb 08 "2008/2/11 16:59" "" 1002 1002 .9084315 215 29 .8811476 .1188525 1745 15451 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 49 "Kanagawa" 10 Feb 08 "2008/2/10 23:23" 10 Feb 08 "2008/2/10 23:34" "2008/02/10 23:27:23##2008/02/10 23:31:17" 1041 1041 .8610422 1746 15455 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 69 "Yamaguchi" 08 Feb 08 "2008/2/8 22:00" 09 Feb 08 "2008/2/9 9:08" "2008/2/9 9:02" 474 474 .4313012 393 80 .8308668 .1691332 1747 15457 "Used in the analysis" "4th" "First" "Third" "Second" "Do not care" "5th" "NEC" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "10-12 million yen" "Less than 2 million yen" 35 "Toyama" 09 Feb 08 "2008/2/9 1:41" 09 Feb 08 "2008/2/9 1:52" "" 383 383 .3167907 1748 15461 "Used in the analysis" "5th" "Second" "6th" "First" "4th" "Third" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 41 "Akita" 09 Feb 08 "2008/2/9 10:36" 09 Feb 08 "2008/2/9 10:52" "" 600 600 .4962779 1749 15463 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "8-10 million yen" "4-6 million yen" 62 "Tokyo" 09 Feb 08 "2008/2/9 22:45" 09 Feb 08 "2008/2/9 22:54" "" 808 808 .7325476 179 24 .8817734 .1182266 1750 15465 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "DK" "DK" 26 "Chiba" 08 Feb 08 "2008/2/8 21:36" 08 Feb 08 "2008/2/8 21:53" "" 77 77 .063689 1751 15467 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Other" "8-10 million yen" "8-10 million yen" 51 "Aichi" 09 Feb 08 "2008/2/9 12:16" 09 Feb 08 "2008/2/9 12:21" "" 651 651 .5384616 1752 15474 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 61 "Osaka" 08 Feb 08 "2008/2/8 22:59" 09 Feb 08 "2008/2/9 11:50" "2008/02/08 23:14:47##2008/02/09 11:22:19" 578 578 .5259327 486 91 .8422877 .1577123 1753 15479 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 63 "Aichi" 08 Feb 08 "2008/2/8 23:51" 09 Feb 08 "2008/2/9 0:20" "" 275 275 .2274607 1754 15484 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 54 "Aomori" 12 Feb 08 "2008/2/12 16:41" 12 Feb 08 "2008/2/12 16:49" "" 1068 1068 .9682683 228 31 .8803089 .1196911 1755 15486 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "Other" "Canon" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "2-4 million yen" 65 "Chiba" 10 Feb 08 "2008/2/10 14:22" 10 Feb 08 "2008/2/10 14:39" "" 978 978 .808933 1756 15487 "Used in the analysis" "Third" "5th" "4th" "First" "6th" "Second" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "2-4 million yen" 31 "Aichi" 09 Feb 08 "2008/2/9 2:49" 09 Feb 08 "2008/2/9 2:55" "" 348 348 .3155032 87 11 .8877551 .1122449 1757 15488 "Used in the analysis" "First" "5th" "6th" "Second" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 30 "Yamaguchi" 08 Feb 08 "2008/2/8 21:28" 08 Feb 08 "2008/2/8 21:42" "" 57 57 .0471464 1758 15489 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "10-12 million yen" "2-4 million yen" 68 "Tokyo" 11 Feb 08 "2008/2/11 16:48" 11 Feb 08 "2008/2/11 17:01" "" 995 995 .9053685 823 171 .8279678 .1720322 1759 15495 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Panasonic" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "Don't want to answer" "Don't want to answer" "Don't want to answer" "Don't want to answer" 25 "Ehime" 11 Feb 08 "2008/2/11 0:54" 11 Feb 08 "2008/2/11 0:56" "" 965 965 .8748867 207 28 .8808511 .1191489 1760 15497 "Used in the analysis" "First" "5th" "Third" "Second" "4th" "Do not care" "No particular brand" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 60 "Aichi" 08 Feb 08 "2008/2/8 23:19" 08 Feb 08 "2008/2/8 23:44" "" 233 233 .1927213 1761 15498 "Used in the analysis" "Third" "Second" "First" "4th" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 50 "Osaka" 11 Feb 08 "2008/2/11 8:22" 11 Feb 08 "2008/2/11 8:33" "" 972 972 .881233 207 28 .8808511 .1191489 1762 15499 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 37 "Aichi" 09 Feb 08 "2008/2/9 0:29" 09 Feb 08 "2008/2/9 0:47" "" 300 300 .2729754 251 48 .8394649 .1605351 1763 15503 "Used in the analysis" "Second" "Third" "First" "6th" "5th" "4th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 27 08 Feb 08 "2008/2/8 22:13" 08 Feb 08 "2008/2/8 22:50" "" 134 134 .121929 117 16 .8796992 .1203008 1764 15504 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 60 "Tokushima" 09 Feb 08 "2008/2/9 10:16" 09 Feb 08 "2008/2/9 10:26" "" 576 576 .4764268 1765 15513 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "5th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 25 "Saitama" 09 Feb 08 "2008/2/9 8:29" 09 Feb 08 "2008/2/9 8:41" "" 426 426 .3862194 105 12 .8974359 .1025641 1766 15516 "Used in the analysis" "Third" "Do not care" "Second" "First" "4th" "Do not care" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "2-4 million yen" "Less than 2 million yen" 44 "Mie" 10 Feb 08 "2008/2/10 8:42" 10 Feb 08 "2008/2/10 8:53" "" 871 871 .7925386 724 146 .8321839 .1678161 1767 15517 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 67 "Nagasaki" 08 Feb 08 "2008/2/8 23:11" 08 Feb 08 "2008/2/8 23:46" "" 216 216 .1965423 183 32 .8511628 .1488372 1768 15518 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Don't want to answer" "No" "Student" "Don't want to answer" "Don't want to answer" 23 "Hyogo" 09 Feb 08 "2008/2/9 3:18" 09 Feb 08 "2008/2/9 3:34" "" 410 410 .3391232 1769 15519 "Used in the analysis" "5th" "Third" "4th" "6th" "Do not care" "Second" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 42 "Hyogo" 09 Feb 08 "2008/2/9 20:09" 09 Feb 08 "2008/2/9 20:13" "" 748 748 .6781505 171 23 .8814433 .1185567 1770 15524 "Used in the analysis" "First" "4th" "Second" "Third" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 44 "Kanagawa" 09 Feb 08 "2008/2/9 16:06" 09 Feb 08 "2008/2/9 16:09" "" 672 672 .6092475 155 21 .8806818 .1193182 1771 15528 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Toshiba" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "10-12 million yen" 54 "Kanagawa" 10 Feb 08 "2008/2/10 16:03" 10 Feb 08 "2008/2/10 16:09" "" 906 906 .8213962 198 27 .88 .12 1772 15529 "Used in the analysis" "First" "Second" "Third" "4th" "6th" "5th" "Panasonic" "know" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "12-14 million yen" "8-10 million yen" 45 "Yamanashi" 09 Feb 08 "2008/2/9 15:59" 09 Feb 08 "2008/2/9 16:07" "" 756 756 .6253102 1773 15531 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Unemployed" "10-12 million yen" "Less than 2 million yen" 28 "Fukuoka" 08 Feb 08 "2008/2/8 23:37" 09 Feb 08 "2008/2/9 0:04" "" 264 264 .2402184 221 42 .8403042 .1596958 1774 15532 "Used in the analysis" "4th" "Third" "Second" "First" "6th" "5th" "Apple" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Other" "More than 14 million yen" "2-4 million yen" 24 "Kanagawa" 08 Feb 08 "2008/2/8 22:21" 08 Feb 08 "2008/2/8 23:00" "" 155 155 .1282051 1775 15533 "Used in the analysis" "Second" "First" "Do not care" "Third" "Do not care" "Do not care" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "12-14 million yen" "2-4 million yen" 25 "Kanagawa" 09 Feb 08 "2008/2/9 16:35" 09 Feb 08 "2008/2/9 16:44" "" 689 689 .6269336 575 113 .8357558 .1642442 1776 15538 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 30 "Hokkaido" 09 Feb 08 "2008/2/9 4:53" 09 Feb 08 "2008/2/9 5:01" "" 388 388 .3530482 325 62 .8397933 .1602067 1777 15539 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "12-14 million yen" "4-6 million yen" 39 "Yamagata" 08 Feb 08 "2008/2/8 23:19" 09 Feb 08 "2008/2/9 0:28" "" 268 268 .2438581 225 42 .8426966 .1573034 1778 15540 "Used in the analysis" "First" "5th" "Second" "Third" "6th" "Do not care" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Running own business" "Clerical" "6-8 million yen" "6-8 million yen" 52 "Tokyo" 09 Feb 08 "2008/2/9 11:51" 09 Feb 08 "2008/2/9 11:58" "" 589 589 .5359418 496 92 .8435374 .1564626 1779 15548 "Used in the analysis" "First" "5th" "Third" "Second" "6th" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "2-4 million yen" 37 "Hokkaido" 09 Feb 08 "2008/2/9 9:30" 09 Feb 08 "2008/2/9 9:57" "" 536 536 .4433416 1780 15550 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Other" "HITACHI" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 55 "Kanagawa" 10 Feb 08 "2008/2/10 15:55" 10 Feb 08 "2008/2/10 16:06" "" 988 988 .8172043 1781 15554 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 65 "Kyoto" 10 Feb 08 "2008/2/10 14:50" 10 Feb 08 "2008/2/10 14:57" "" 980 980 .8105873 1782 15559 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 46 "Nara" 09 Feb 08 "2008/2/9 8:55" 09 Feb 08 "2008/2/9 9:06" "" 501 501 .4143921 1783 15560 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "6th" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Graduate school" "No" "Working for your family business" "Clerical" "4-6 million yen" "Less than 2 million yen" 28 "Gifu" 09 Feb 08 "2008/2/9 21:40" 09 Feb 08 "2008/2/9 21:46" "" 784 784 .7107888 176 24 .88 .12 1784 15563 "Used in the analysis" "First" "4th" "Second" "Third" "6th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "2-4 million yen" 30 "Fukuoka" 09 Feb 08 "2008/2/9 13:09" 09 Feb 08 "2008/2/9 13:17" "" 678 678 .5607941 1785 15565 "Missing values are assigned" "First" "Second" "Third" "4th" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 57 "Mie" "2008/2/9 7:54" "2008/2/9 7:58" "" 459 459 .3796526 1786 15566 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "8-10 million yen" "6-8 million yen" 59 "Tokyo" 09 Feb 08 "2008/2/9 10:38" 09 Feb 08 "2008/2/9 10:54" "" 540 540 .4913558 452 87 .83859 .16141 1787 15568 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 29 "Kanagawa" 10 Feb 08 "2008/2/10 0:06" 10 Feb 08 "2008/2/10 0:14" "" 828 828 .75068 183 24 .884058 .115942 1788 15569 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Running own business" "Clerical" "4-6 million yen" "Less than 2 million yen" 40 "Shizuoka" 09 Feb 08 "2008/2/9 13:01" 09 Feb 08 "2008/2/9 13:16" "" 673 673 .5566584 1789 15574 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "2-4 million yen" "2-4 million yen" 57 "Iwate" 09 Feb 08 "2008/2/9 9:44" 09 Feb 08 "2008/2/9 10:01" "" 553 553 .4574028 1790 15575 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "Yes" "Running own business" "Other" "Don't want to answer" "Don't want to answer" 60 "Tokyo" 11 Feb 08 "2008/2/11 9:56" 11 Feb 08 "2008/2/11 10:00" "" 1068 1068 .8833747 1791 15583 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 67 "Ishikawa" 09 Feb 08 "2008/2/9 15:13" 09 Feb 08 "2008/2/9 15:21" "" 656 656 .5947416 151 21 .877907 .122093 1792 15588 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Other" "DELL" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Unemployed" "Don't want to answer" "Less than 2 million yen" 09 Feb 08 "2008/2/9 0:05" 09 Feb 08 "2008/2/9 0:28" "" 268 268 .2429737 66 9 .88 .12 1793 15590 "Used in the analysis" "Second" "4th" "5th" "First" "6th" "Third" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 46 "Saitama" 08 Feb 08 "2008/2/8 21:27" 08 Feb 08 "2008/2/8 22:28" "" 66 66 .0598368 14 4 .7777778 .2222222 1794 15591 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Panasonic" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "Don't want to answer" "Don't want to answer" 52 "Aichi" 09 Feb 08 "2008/2/9 15:20" 09 Feb 08 "2008/2/9 15:23" "" 738 738 .6104218 1795 15592 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Homemaker" "2-4 million yen" "Less than 2 million yen" 59 "Osaka" 09 Feb 08 "2008/2/9 9:07" 09 Feb 08 "2008/2/9 9:13" "" 452 452 .4097915 107 12 .8991597 .1008403 1796 15598 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 52 "Osaka" 10 Feb 08 "2008/2/10 17:44" 10 Feb 08 "2008/2/10 17:50" "" 918 918 .8353048 758 159 .8266085 .1733915 1797 15600 "Used in the analysis" "4th" "Do not care" "Second" "First" "Third" "5th" "Sony" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Running own business" "Clerical" "6-8 million yen" "Less than 2 million yen" 39 "Fukushima" 09 Feb 08 "2008/2/9 13:04" 09 Feb 08 "2008/2/9 13:13" "" 670 670 .554177 1798 15601 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 60 "Tokyo" 09 Feb 08 "2008/2/9 7:33" 09 Feb 08 "2008/2/9 7:54" "" 453 453 .3746898 1799 15602 "Used in the analysis" "4th" "Third" "Second" "First" "6th" "5th" "Panasonic" "know" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 30 "Aichi" 09 Feb 08 "2008/2/9 21:20" 09 Feb 08 "2008/2/9 21:27" "" 845 845 .6989247 1800 15604 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Do not care" "Third" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 39 "Kyoto" 09 Feb 08 "2008/2/9 12:25" 09 Feb 08 "2008/2/9 12:35" "" 598 598 .544131 504 93 .8442211 .1557789 1801 15605 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 39 "Toyama" 08 Feb 08 "2008/2/8 21:30" 08 Feb 08 "2008/2/8 21:41" "" 51 51 .0462375 13 3 .8125 .1875 1802 15609 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "No particular brand" "Don't know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Other" "Other" "6-8 million yen" "Less than 2 million yen" 61 "Kanagawa" 11 Feb 08 "2008/2/11 0:32" 11 Feb 08 "2008/2/11 0:42" "" 1049 1049 .8676592 1803 15611 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Other" "6-8 million yen" "4-6 million yen" 45 "Fukuoka" 08 Feb 08 "2008/2/8 21:48" 09 Feb 08 "2008/2/9 21:32" "2008/2/9 21:26" 82 82 .0746133 71 10 .8765432 .1234568 1804 15613 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Clerical" "8-10 million yen" "4-6 million yen" 36 "Hyogo" 09 Feb 08 "2008/2/9 9:06" 09 Feb 08 "2008/2/9 9:13" "" 509 509 .4210091 1805 15622 "Used in the analysis" "Third" "4th" "6th" "First" "Second" "5th" "NEC" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Other" "Sales, service and manual labor" "12-14 million yen" "Less than 2 million yen" 57 "Oita" 08 Feb 08 "2008/2/8 23:42" 08 Feb 08 "2008/2/8 23:53" "" 257 257 .233849 214 42 .8359375 .1640625 1806 15623 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "Other" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 40 "Hokkaido" 09 Feb 08 "2008/2/9 10:43" 09 Feb 08 "2008/2/9 10:53" "" 527 527 .4777879 121 14 .8962963 .1037037 1807 15625 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "6-8 million yen" "2-4 million yen" 64 "Kanagawa" 09 Feb 08 "2008/2/9 10:37" 09 Feb 08 "2008/2/9 10:46" "" 523 523 .4741614 120 14 .8955224 .1044776 1808 15626 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 34 "Tokyo" 09 Feb 08 "2008/2/9 12:12" 09 Feb 08 "2008/2/9 12:20" "" 583 583 .5285585 138 16 .8961039 .1038961 1809 15633 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "Other" "know" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 49 "Tokyo" 09 Feb 08 "2008/2/9 14:10" 09 Feb 08 "2008/2/9 14:20" "" 641 641 .5832575 541 99 .8453125 .1546875 1810 15640 "Used in the analysis" "Second" "4th" "5th" "First" "6th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "Less than 2 million yen" "Less than 2 million yen" 26 "Hokkaido" 10 Feb 08 "2008/2/10 11:48" 10 Feb 08 "2008/2/10 11:54" "" 962 962 .7956989 1811 15647 "Used in the analysis" "Third" "Second" "6th" "First" "5th" "4th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "10-12 million yen" "Less than 2 million yen" 22 "Tokyo" 09 Feb 08 "2008/2/9 13:55" 09 Feb 08 "2008/2/9 14:02" "" 638 638 .5805277 538 99 .844584 .155416 1812 15655 "Used in the analysis" "Second" "6th" "5th" "First" "4th" "Third" "No particular brand" "know" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 36 "Fukuoka" 08 Feb 08 "2008/2/8 21:36" 08 Feb 08 "2008/2/8 21:56" "" 58 58 .0527752 48 9 .8421053 .1578947 1813 15656 "Used in the analysis" "First" "Second" "Do not care" "Third" "Do not care" "Do not care" "No particular brand" "know" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "Elementary/junior high school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 66 "Nagano" 08 Feb 08 "2008/2/8 21:32" 08 Feb 08 "2008/2/8 21:45" "" 48 48 .0436761 41 6 .8723404 .1276596 1814 15659 "Used in the analysis" "4th" "Third" "5th" "Second" "6th" "First" "Panasonic" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "2-4 million yen" 29 "Kanagawa" 09 Feb 08 "2008/2/9 8:12" 09 Feb 08 "2008/2/9 8:21" "" 472 472 .3904053 1815 15661 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "Panasonic" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 63 "Oita" 09 Feb 08 "2008/2/9 7:07" 09 Feb 08 "2008/2/9 7:13" "" 409 409 .3721565 342 66 .8382353 .1617647 1816 15663 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "DK" 61 "Okayama" 08 Feb 08 "2008/2/8 23:22" 08 Feb 08 "2008/2/8 23:49" "" 222 222 .2020018 189 32 .8552036 .1447964 1817 15667 "Used in the analysis" "Second" "Do not care" "4th" "First" "Do not care" "Third" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Unemployed" "8-10 million yen" "4-6 million yen" 66 "Kanagawa" 10 Feb 08 "2008/2/10 12:26" 10 Feb 08 "2008/2/10 12:37" "" 885 885 .8023572 195 26 .8823529 .1176471 1818 15678 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "6th" "Third" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "6-8 million yen" 51 "Chiba" 09 Feb 08 "2008/2/9 13:22" 09 Feb 08 "2008/2/9 13:33" "" 623 623 .566879 525 97 .8440514 .1559485 1819 15684 "Used in the analysis" "First" "5th" "Second" "Third" "4th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 69 "Gifu" 09 Feb 08 "2008/2/9 6:00" 09 Feb 08 "2008/2/9 6:11" "" 380 380 .344515 97 11 .8981481 .1018519 1820 15686 "Used in the analysis" "First" "Do not care" "6th" "Second" "Third" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Other" "8-10 million yen" "Less than 2 million yen" 51 "Hyogo" 10 Feb 08 "2008/2/10 20:54" 10 Feb 08 "2008/2/10 21:05" "" 935 935 .8476881 202 28 .8782609 .1217391 1821 15691 "Used in the analysis" "Third" "4th" "First" "Second" "Do not care" "5th" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Don't want to answer" 53 "Osaka" 08 Feb 08 "2008/2/8 21:44" 08 Feb 08 "2008/2/8 22:20" "2008/2/8 21:57" 109 109 .0988214 25 4 .862069 .137931 1822 15692 "Used in the analysis" "5th" "4th" "6th" "First" "Second" "Third" "Panasonic" "know" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 54 "Hokkaido" 09 Feb 08 "2008/2/9 10:54" 09 Feb 08 "2008/2/9 11:01" "" 613 613 .5070306 1823 15700 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "NEC" "Don't know" "Have both recs." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Homemaker" "8-10 million yen" "8-10 million yen" 44 "Miyagi" 09 Feb 08 "2008/2/9 15:30" 09 Feb 08 "2008/2/9 15:33" "" 743 743 .6145575 1824 15704 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "4-6 million yen" 31 "Miyazaki" 09 Feb 08 "2008/2/9 7:44" 09 Feb 08 "2008/2/9 7:52" "" 426 426 .3876251 359 66 .8447059 .1552941 1825 15705 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 36 "Tokyo" 13 Feb 08 "2008/2/13 12:03" 13 Feb 08 "2008/2/13 12:18" "" 1101 1101 .9981868 235 34 .873606 .126394 1826 15706 "Used in the analysis" "Second" "4th" "5th" "First" "Third" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 43 "Niigata" 09 Feb 08 "2008/2/9 7:52" 09 Feb 08 "2008/2/9 8:07" "" 433 433 .3939945 362 70 .837963 .162037 1827 15707 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 42 "Miyazaki" 12 Feb 08 "2008/2/12 12:30" 12 Feb 08 "2008/2/12 12:50" "" 1058 1058 .9626933 875 182 .8278146 .1721854 1828 15708 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "Other" "Mitsubishi" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "Don't want to answer" "Don't want to answer" 08 Feb 08 "2008/2/8 21:42" 08 Feb 08 "2008/2/8 22:01" "" 89 89 .0736146 1829 15710 "Used in the analysis" "First" "5th" "Third" "Second" "6th" "4th" "No particular brand" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Homemaker" "2-4 million yen" "2-4 million yen" 69 "Hokkaido" 08 Feb 08 "2008/2/8 22:23" 08 Feb 08 "2008/2/8 23:22" "" 186 186 .1538462 1830 15711 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 50 "Tochigi" 09 Feb 08 "2008/2/9 14:58" 09 Feb 08 "2008/2/9 15:17" "" 651 651 .5902085 150 20 .8823529 .1176471 1831 15714 "Used in the analysis" "Third" "Second" "5th" "First" "4th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "4-6 million yen" 50 "Shizuoka" 09 Feb 08 "2008/2/9 0:27" 09 Feb 08 "2008/2/9 0:49" "" 326 326 .2696443 1832 15724 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "5th" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "Less than 2 million yen" "Less than 2 million yen" 58 "Chiba" 08 Feb 08 "2008/2/8 23:17" 09 Feb 08 "2008/2/9 22:53" "2008/2/9 22:50" 218 218 .1983621 185 32 .8525345 .1474654 1833 15725 "Used in the analysis" "Second" "4th" "Do not care" "First" "5th" "Third" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "DK" "DK" 30 "Aichi" 09 Feb 08 "2008/2/9 15:31" 09 Feb 08 "2008/2/9 16:06" "" 758 758 .6269644 1834 15726 "Used in the analysis" "Second" "Third" "Do not care" "First" "6th" "4th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 51 "Hokkaido" 13 Feb 08 "2008/2/13 8:34" 13 Feb 08 "2008/2/13 8:47" "" 1098 1098 .9954669 235 33 .8768657 .1231343 1835 15732 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 34 "Okayama" 08 Feb 08 "2008/2/8 22:55" 09 Feb 08 "2008/2/9 0:19" "" 216 216 .1965423 183 32 .8511628 .1488372 1836 15733 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." 3 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 41 "Hyogo" 12 Feb 08 "2008/2/12 16:03" 12 Feb 08 "2008/2/12 16:10" "" 1175 1175 .9718776 1837 15734 "Used in the analysis" "Second" "5th" "4th" "First" "6th" "Third" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "Don't want to answer" "Don't want to answer" 50 "Tokyo" 12 Feb 08 "2008/2/12 12:12" 12 Feb 08 "2008/2/12 12:18" "" 1053 1053 .9581438 870 182 .8269962 .1730038 1838 15736 "Used in the analysis" "First" "4th" "6th" "Second" "5th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Running own business" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 37 "Aichi" 09 Feb 08 "2008/2/9 0:36" 09 Feb 08 "2008/2/9 0:49" "" 346 346 .2861869 1839 15737 "Used in the analysis" "Second" "6th" "5th" "First" "4th" "Third" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "12-14 million yen" "10-12 million yen" 53 "Niigata" 08 Feb 08 "2008/2/8 21:27" 08 Feb 08 "2008/2/8 21:42" "" 42 42 .0382166 35 6 .8536586 .1463415 1840 15742 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 57 "Osaka" 09 Feb 08 "2008/2/9 16:37" 09 Feb 08 "2008/2/9 16:45" "" 766 766 .6335815 1841 15744 "Used in the analysis" "Second" "First" "4th" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Don't want to answer" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 28 "Saitama" 08 Feb 08 "2008/2/8 21:41" 08 Feb 08 "2008/2/8 22:02" "" 73 73 .0661831 14 4 .7777778 .2222222 1842 15745 "Used in the analysis" "Third" "5th" "4th" "First" "6th" "Second" "Sharp" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 33 "Hiroshima" 08 Feb 08 "2008/2/8 23:55" 09 Feb 08 "2008/2/9 0:15" "" 253 253 .2293744 63 9 .875 .125 1843 15746 "Used in the analysis" "First" "5th" "4th" "Second" "6th" "Third" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Working for your family business" "Manager" "More than 14 million yen" "More than 14 million yen" 49 "Akita" 09 Feb 08 "2008/2/9 1:41" 09 Feb 08 "2008/2/9 1:50" "" 352 352 .3202912 292 59 .8319088 .1680912 1844 15753 "Used in the analysis" "First" "Do not care" "4th" "Third" "6th" "Second" "No particular brand" "Don't know" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Running own business" "Other" "DK" "Less than 2 million yen" 46 "Aichi" 09 Feb 08 "2008/2/9 14:13" 09 Feb 08 "2008/2/9 14:22" "" 636 636 .5766093 147 19 .8855422 .1144578 1845 15754 "Used in the analysis" "Second" "First" "4th" "Third" "Do not care" "Do not care" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "DK" "6-8 million yen" 37 "Tokyo" 09 Feb 08 "2008/2/9 20:47" 09 Feb 08 "2008/2/9 20:55" "" 833 833 .6889992 1846 15755 "Used in the analysis" "Third" "5th" "Second" "First" "4th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "8-10 million yen" "6-8 million yen" 56 "Ehime" 09 Feb 08 "2008/2/9 11:47" 09 Feb 08 "2008/2/9 11:54" "" 571 571 .517679 134 16 .8933333 .1066667 1847 15757 "Used in the analysis" "6th" "First" "Third" "Second" "4th" "5th" "Sharp" "know" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "10-12 million yen" "2-4 million yen" 25 "Aichi" 09 Feb 08 "2008/2/9 6:54" 09 Feb 08 "2008/2/9 7:00" "" 444 444 .3672456 1848 15761 "Used in the analysis" "Second" "4th" "Do not care" "First" "Do not care" "Third" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 29 "Shizuoka" 11 Feb 08 "2008/2/11 14:44" 11 Feb 08 "2008/2/11 14:52" "" 985 985 .8962693 814 170 .8272358 .1727642 1849 15762 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "Toshiba" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 56 "Tokyo" 08 Feb 08 "2008/2/8 23:13" 08 Feb 08 "2008/2/8 23:44" "" 211 211 .1912965 51 6 .8947368 .1052632 1850 15764 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 46 "Tokyo" 08 Feb 08 "2008/2/8 21:30" 08 Feb 08 "2008/2/8 21:39" "" 51 51 .0462375 13 3 .8125 .1875 1851 15766 "Used in the analysis" "First" "5th" "4th" "Second" "Third" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 62 "Saitama" 09 Feb 08 "2008/2/9 0:46" 09 Feb 08 "2008/2/9 1:02" "" 354 354 .292804 1852 15776 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "DK" "Don't want to answer" "Hokkaido" 09 Feb 08 "2008/2/9 3:55" 09 Feb 08 "2008/2/9 4:05" "" 385 385 .3503185 323 61 .8411458 .1588542 1853 15779 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "DK" "DK" 26 "Yamaguchi" 12 Feb 08 "2008/2/12 20:58" 12 Feb 08 "2008/2/12 21:04" "" 1082 1082 .9845314 896 185 .8288622 .1711378 1854 15783 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 41 "Saitama" 10 Feb 08 "2008/2/10 16:49" 10 Feb 08 "2008/2/10 16:53" "" 917 917 .831369 200 27 .8810573 .1189427 1855 15785 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "2-4 million yen" "2-4 million yen" 51 "Fukuoka" 11 Feb 08 "2008/2/11 17:25" 11 Feb 08 "2008/2/11 17:33" "" 1004 1004 .9102448 215 29 .8811476 .1188525 1856 15790 "Used in the analysis" "Second" "First" "4th" "Third" "6th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 28 "Aichi" 09 Feb 08 "2008/2/9 11:42" 09 Feb 08 "2008/2/9 11:50" "" 635 635 .5252275 1857 15794 "Used in the analysis" "First" "5th" "6th" "Third" "4th" "Second" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 56 "Kyoto" 09 Feb 08 "2008/2/9 12:50" 09 Feb 08 "2008/2/9 12:55" "" 594 594 .5385313 142 16 .8987342 .1012658 1858 15797 "Used in the analysis" "Second" "First" "Do not care" "Third" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 60 "Toyama" 09 Feb 08 "2008/2/9 21:24" 09 Feb 08 "2008/2/9 21:37" "" 777 777 .7044424 175 24 .879397 .120603 1859 15798 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 26 "Ibaraki" 08 Feb 08 "2008/2/8 22:46" 08 Feb 08 "2008/2/8 23:37" "" 189 189 .1719745 159 29 .8457447 .1542553 1860 15799 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Other" "Other" "10-12 million yen" "Less than 2 million yen" 54 "Mie" 09 Feb 08 "2008/2/9 8:50" 09 Feb 08 "2008/2/9 8:58" "" 467 467 .4249318 389 77 .8347639 .1652361 1861 15800 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 29 "Miyagi" 08 Feb 08 "2008/2/8 23:43" 09 Feb 08 "2008/2/9 0:05" "" 236 236 .2139619 57 8 .8769231 .1230769 1862 15803 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Apple" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "8-10 million yen" 45 "Hyogo" 10 Feb 08 "2008/2/10 9:31" 10 Feb 08 "2008/2/10 9:39" "" 853 853 .7733454 186 25 .8815166 .1184834 1863 15810 "Used in the analysis" "Third" "First" "4th" "Second" "6th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "Don't want to answer" "Don't want to answer" 40 "Osaka" 08 Feb 08 "2008/2/8 23:39" 09 Feb 08 "2008/2/9 1:06" "" 314 314 .2846782 80 9 .8988764 .1011236 1864 15811 "Used in the analysis" "Third" "4th" "6th" "First" "5th" "Second" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 57 "Ibaraki" 11 Feb 08 "2008/2/11 0:07" 11 Feb 08 "2008/2/11 0:15" "" 947 947 .8616924 782 164 .8266385 .1733615 1865 15819 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Third" "4th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Graduate school" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 62 "Aichi" 10 Feb 08 "2008/2/10 11:51" 10 Feb 08 "2008/2/10 11:58" "" 876 876 .7941976 191 26 .8801844 .1198157 1866 15822 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 52 "Kanagawa" 09 Feb 08 "2008/2/9 10:02" 09 Feb 08 "2008/2/9 10:27" "" 581 581 .4805624 1867 15824 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Other" "Clerical" "DK" "Less than 2 million yen" 35 "Yamaguchi" 08 Feb 08 "2008/2/8 21:27" 08 Feb 08 "2008/2/8 22:04" "" 60 60 .0543971 14 4 .7777778 .2222222 1868 15826 "Used in the analysis" "Second" "4th" "First" "Third" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 47 "Ishikawa" 09 Feb 08 "2008/2/9 8:49" 09 Feb 08 "2008/2/9 8:56" "" 437 437 .3961922 107 12 .8991597 .1008403 1869 15828 "Used in the analysis" "Third" "4th" "Do not care" "First" "Second" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "Don't want to answer" "Don't want to answer" 50 "Hyogo" 09 Feb 08 "2008/2/9 11:45" 09 Feb 08 "2008/2/9 11:49" "" 569 569 .5158658 134 15 .8993289 .1006711 1870 15833 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sharp" "know" "Have both recs." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "4-6 million yen" 65 "Hyogo" 08 Feb 08 "2008/2/8 23:25" 08 Feb 08 "2008/2/8 23:59" "" 220 220 .199456 54 8 .8709677 .1290323 1871 15838 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Public employee" "Clerical" "12-14 million yen" "4-6 million yen" 31 "Mie" 09 Feb 08 "2008/2/9 10:25" 09 Feb 08 "2008/2/9 10:30" "" 585 585 .483871 1872 15845 "Used in the analysis" "4th" "Third" "5th" "First" "6th" "Second" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Don't want to answer" 31 "Hokkaido" 09 Feb 08 "2008/2/9 11:03" 09 Feb 08 "2008/2/9 11:14" "" 546 546 .4950136 126 15 .893617 .106383 1873 15849 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Other" "Sales, service and manual labor" "6-8 million yen" "Less than 2 million yen" 49 "Osaka" 09 Feb 08 "2008/2/9 0:07" 09 Feb 08 "2008/2/9 0:23" "" 265 265 .2402539 65 9 .8783784 .1216216 1874 15850 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 39 "Okayama" 09 Feb 08 "2008/2/9 1:00" 09 Feb 08 "2008/2/9 1:04" "" 359 359 .2969396 1875 15852 "Used in the analysis" "Second" "6th" "4th" "First" "5th" "Third" "Sharp" "Heard about it, but don't know well" "Don't know" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Running own business" "Clerical" "6-8 million yen" "Less than 2 million yen" 60 "Osaka" 09 Feb 08 "2008/2/9 11:45" 09 Feb 08 "2008/2/9 11:53" "" 584 584 .5313922 492 91 .8439108 .1560892 1876 15864 "Used in the analysis" "Third" "Second" "First" "4th" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 43 "Chiba" 09 Feb 08 "2008/2/9 10:02" 09 Feb 08 "2008/2/9 10:10" "" 513 513 .466788 428 84 .8359375 .1640625 1877 15865 "Used in the analysis" "First" "Second" "Do not care" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Running own business" "Other" "8-10 million yen" "Less than 2 million yen" 60 "Saitama" 08 Feb 08 "2008/2/8 21:54" 08 Feb 08 "2008/2/8 22:49" "" 124 124 .1124207 27 5 .84375 .15625 1878 15867 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "Panasonic" "know" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "Less than 2 million yen" 60 "Kyoto" 09 Feb 08 "2008/2/9 8:59" 09 Feb 08 "2008/2/9 9:15" "" 477 477 .434031 395 81 .829832 .1701681 1879 15868 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Working for your family business" "Other" "6-8 million yen" "2-4 million yen" 63 "Kanagawa" 08 Feb 08 "2008/2/8 22:04" 08 Feb 08 "2008/2/8 22:18" "" 121 121 .1000827 1880 15876 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "DK" "Less than 2 million yen" 22 "Nara" 09 Feb 08 "2008/2/9 15:08" 09 Feb 08 "2008/2/9 15:14" "" 654 654 .5929283 150 21 .877193 .122807 1881 15877 "Used in the analysis" "First" "4th" "Second" "Third" "Do not care" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "More than 14 million yen" "12-14 million yen" 55 "Kanagawa" 10 Feb 08 "2008/2/10 12:24" 10 Feb 08 "2008/2/10 12:35" "" 883 883 .8034577 731 151 .8287982 .1712018 1882 15880 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Other" "Other" "2-4 million yen" "2-4 million yen" 63 "Aichi" 09 Feb 08 "2008/2/9 17:13" 09 Feb 08 "2008/2/9 17:23" "" 699 699 .6337262 159 21 .8833333 .1166667 1883 15882 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "Do not care" "Sony" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 41 "Kagawa" 08 Feb 08 "2008/2/8 21:44" 08 Feb 08 "2008/2/8 22:19" "" 71 71 .0646042 61 9 .8714285 .1285714 1884 15889 "Used in the analysis" "Second" "5th" "6th" "First" "4th" "Third" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 30 "Tokyo" 08 Feb 08 "2008/2/8 23:05" 08 Feb 08 "2008/2/8 23:39" "" 209 209 .1894832 49 6 .8909091 .1090909 1885 15890 "Used in the analysis" "First" "5th" "6th" "Second" "4th" "Third" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 38 "Hokkaido" 12 Feb 08 "2008/2/12 11:03" 12 Feb 08 "2008/2/12 11:11" "" 1160 1160 .9594706 1886 15894 "Used in the analysis" "First" "Do not care" "Third" "Second" "Do not care" "4th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Clerical" "2-4 million yen" "2-4 million yen" 44 "Saitama" 11 Feb 08 "2008/2/11 0:52" 11 Feb 08 "2008/2/11 1:05" "" 966 966 .8757933 207 28 .8808511 .1191489 1887 15895 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "2-4 million yen" 66 "Tokyo" 09 Feb 08 "2008/2/9 21:20" 09 Feb 08 "2008/2/9 21:33" "" 776 776 .7035358 174 24 .8787879 .1212121 1888 15904 "Used in the analysis" "First" "Second" "Third" "4th" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "10-12 million yen" "2-4 million yen" 26 "Saga" 09 Feb 08 "2008/2/9 0:55" 09 Feb 08 "2008/2/9 1:01" "" 357 357 .2952854 1889 15908 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "4-6 million yen" 30 "Hokkaido" 10 Feb 08 "2008/2/10 0:27" 10 Feb 08 "2008/2/10 0:39" "" 909 909 .751861 1890 15911 "Used in the analysis" "6th" "Second" "Third" "First" "5th" "4th" "Sharp" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "More than 14 million yen" "2-4 million yen" 39 "Chiba" 08 Feb 08 "2008/2/8 22:59" 10 Feb 08 "2008/2/10 18:55" "2008/2/10 18:50" 921 921 .8380346 760 160 .8260869 .173913 1891 15920 "Used in the analysis" "4th" "First" "Second" "Third" "5th" "6th" "Apple" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "Less than 2 million yen" 39 "Hokkaido" 09 Feb 08 "2008/2/9 8:55" 09 Feb 08 "2008/2/9 9:06" "" 471 471 .4285714 392 78 .8340425 .1659575 1892 15923 "Used in the analysis" "First" "5th" "6th" "Second" "Third" "4th" "Sharp" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "6-8 million yen" "Less than 2 million yen" 49 "Osaka" 09 Feb 08 "2008/2/9 12:31" 09 Feb 08 "2008/2/9 12:38" "" 655 655 .54177 1893 15932 "Used in the analysis" "First" "5th" "Third" "Second" "6th" "4th" "No particular brand" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Homemaker" "DK" "Less than 2 million yen" 56 "Kanagawa" 09 Feb 08 "2008/2/9 19:38" 09 Feb 08 "2008/2/9 19:46" "" 742 742 .6727108 169 23 .8802083 .1197917 1894 15935 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 40 "Chiba" 09 Feb 08 "2008/2/9 3:53" 09 Feb 08 "2008/2/9 3:58" "" 363 363 .3291025 92 11 .8932039 .1067961 1895 15936 "Used in the analysis" "First" "Second" "6th" "Third" "5th" "4th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 32 "Aomori" 12 Feb 08 "2008/2/12 12:05" 12 Feb 08 "2008/2/12 12:13" "" 1050 1050 .9519492 223 31 .8779528 .1220472 1896 15944 "Used in the analysis" "Second" "First" "4th" "Third" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 27 "Fukuoka" 09 Feb 08 "2008/2/9 9:52" 09 Feb 08 "2008/2/9 10:11" "" 500 500 .4533091 113 13 .8968254 .1031746 1897 15945 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Other" "2-4 million yen" "Less than 2 million yen" 63 "Aichi" 09 Feb 08 "2008/2/9 17:06" 09 Feb 08 "2008/2/9 17:17" "" 777 777 .6426799 1898 15947 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" "Tokyo" 12 Feb 08 "2008/2/12 16:30" 12 Feb 08 "2008/2/12 16:47" "" 1067 1067 .9673617 228 31 .8803089 .1196911 1899 15950 "Used in the analysis" "Second" "First" "Do not care" "Do not care" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 61 "Oita" 10 Feb 08 "2008/2/10 13:41" 10 Feb 08 "2008/2/10 13:50" "" 889 889 .8089172 734 154 .8265766 .1734234 1900 15953 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Public employee" "Clerical" "4-6 million yen" "Less than 2 million yen" 30 "Osaka" 09 Feb 08 "2008/2/9 12:47" 09 Feb 08 "2008/2/9 12:53" "" 593 593 .5376247 141 16 .8980892 .1019108 1901 15954 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 53 "Akita" 08 Feb 08 "2008/2/8 22:19" 08 Feb 08 "2008/2/8 23:07" "" 172 172 .1422663 1902 15956 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "10-12 million yen" "12-14 million yen" 60 "Kanagawa" 08 Feb 08 "2008/2/8 21:48" 08 Feb 08 "2008/2/8 22:15" "" 94 94 .0777502 1903 15960 "Used in the analysis" "5th" "6th" "4th" "Third" "First" "Second" "Sharp" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 41 "Kanagawa" 08 Feb 08 "2008/2/8 21:33" 08 Feb 08 "2008/2/8 21:37" "" 41 41 .0373066 34 6 .85 .15 1904 15962 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Clerical" "2-4 million yen" "2-4 million yen" 38 "Fukuoka" 12 Feb 08 "2008/2/12 4:23" 12 Feb 08 "2008/2/12 4:29" "" 1030 1030 .9338169 219 29 .8830645 .1169355 1905 15965 "Used in the analysis" "First" "4th" "Second" "Third" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Less than 2 million yen" "Less than 2 million yen" 64 "Osaka" 09 Feb 08 "2008/2/9 8:18" 09 Feb 08 "2008/2/9 8:34" "" 451 451 .4103731 375 75 .8333333 .1666667 1906 15967 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 66 "Kyoto" 10 Feb 08 "2008/2/10 8:08" 10 Feb 08 "2008/2/10 8:24" "" 932 932 .7708851 1907 15972 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 50 "Saitama" 08 Feb 08 "2008/2/8 22:46" 08 Feb 08 "2008/2/8 23:12" "" 186 186 .168631 47 6 .8867925 .1132075 1908 15975 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "NEC" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Don't want to answer" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "4-6 million yen" 37 "Miyagi" 12 Feb 08 "2008/2/12 8:05" 12 Feb 08 "2008/2/12 8:13" "" 1135 1135 .9387924 1909 15981 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 37 "Nagasaki" 09 Feb 08 "2008/2/9 0:14" 09 Feb 08 "2008/2/9 0:33" "" 288 288 .2620564 241 46 .8397213 .1602788 1910 15982 "Used in the analysis" "First" "4th" "Second" "Third" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 63 "Tokyo" 10 Feb 08 "2008/2/10 2:44" 10 Feb 08 "2008/2/10 2:55" "" 921 921 .7617866 1911 15983 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Other" "4-6 million yen" "2-4 million yen" 54 "Yamagata" 13 Feb 08 "2008/2/13 6:40" 13 Feb 08 "2008/2/13 6:50" "" 1198 1198 .9909016 1912 15990 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "2-4 million yen" 44 "Hokkaido" 09 Feb 08 "2008/2/9 0:19" 09 Feb 08 "2008/2/9 0:43" "" 298 298 .2711556 250 47 .8417509 .1582492 1913 15992 "Used in the analysis" "First" "5th" "4th" "Second" "6th" "Third" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 57 "Kagoshima" 09 Feb 08 "2008/2/9 23:18" 09 Feb 08 "2008/2/9 23:30" "" 829 829 .7543221 689 139 .8321256 .1678744 1914 15993 "Used in the analysis" "First" "6th" "5th" "Third" "Second" "4th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "10-12 million yen" 60 "Miyagi" 09 Feb 08 "2008/2/9 6:30" 09 Feb 08 "2008/2/9 6:38" "" 386 386 .3499547 99 12 .8918919 .1081081 1915 15996 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "6-8 million yen" 38 "Miyagi" 09 Feb 08 "2008/2/9 5:22" 09 Feb 08 "2008/2/9 5:34" "" 374 374 .3390752 94 11 .8952381 .1047619 1916 16001 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "NEC" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Running own business" "Other" "6-8 million yen" "Less than 2 million yen" 32 "Okayama" 09 Feb 08 "2008/2/9 23:01" 09 Feb 08 "2008/2/9 23:04" "" 813 813 .7370807 180 24 .8823529 .1176471 1917 16005 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "6-8 million yen" "2-4 million yen" 58 "Aichi" 08 Feb 08 "2008/2/8 22:03" 08 Feb 08 "2008/2/8 22:29" "" 120 120 .1087942 26 5 .8387097 .1612903 1918 16012 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 54 "Shizuoka" 09 Feb 08 "2008/2/9 19:16" 09 Feb 08 "2008/2/9 19:22" "" 747 747 .6797088 620 126 .8310992 .1689008 1919 16017 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 26 "Tokyo" 09 Feb 08 "2008/2/9 19:48" 09 Feb 08 "2008/2/9 19:52" "" 744 744 .674524 169 23 .8802083 .1197917 1920 16018 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Other" "Other" "4-6 million yen" "4-6 million yen" 41 "Osaka" 08 Feb 08 "2008/2/8 22:02" 08 Feb 08 "2008/2/8 22:19" "" 119 119 .1078876 26 5 .8387097 .1612903 1921 16019 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "6-8 million yen" "Less than 2 million yen" 22 "Hyogo" 09 Feb 08 "2008/2/9 5:18" 09 Feb 08 "2008/2/9 5:27" "" 389 389 .3539581 326 62 .8402062 .1597938 1922 16020 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "10-12 million yen" "6-8 million yen" 57 "Saitama" 09 Feb 08 "2008/2/9 19:03" 09 Feb 08 "2008/2/9 19:13" "" 744 744 .6769791 617 126 .8304172 .1695828 1923 16022 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sharp" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "4-6 million yen" 33 "Tokyo" 08 Feb 08 "2008/2/8 23:12" 09 Feb 08 "2008/2/9 0:00" "" 211 211 .1912965 51 6 .8947368 .1052632 1924 16023 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "10-12 million yen" "6-8 million yen" 53 "Tokyo" 09 Feb 08 "2008/2/9 10:46" 09 Feb 08 "2008/2/9 10:57" "" 607 607 .5020678 1925 16028 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 46 "Kanagawa" 10 Feb 08 "2008/2/10 23:41" 11 Feb 08 "2008/2/11 0:01" "" 1046 1046 .8651778 1926 16031 "Used in the analysis" "4th" "5th" "Third" "First" "6th" "Second" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Don't want to answer" "Employee at a private company" "Sales, service and manual labor" "Don't want to answer" "Don't want to answer" 38 "Kyoto" 08 Feb 08 "2008/2/8 23:58" 09 Feb 08 "2008/2/9 0:30" "" 267 267 .2420671 66 9 .88 .12 1927 16034 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 45 "Hokkaido" 09 Feb 08 "2008/2/9 8:34" 09 Feb 08 "2008/2/9 8:39" "" 488 488 .4036394 1928 16038 "Used in the analysis" "First" "4th" "Second" "Third" "6th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "8-10 million yen" 49 "Kanagawa" 09 Feb 08 "2008/2/9 0:46" 09 Feb 08 "2008/2/9 0:55" "" 351 351 .2903226 1929 16039 "Used in the analysis" "Second" "5th" "4th" "First" "Third" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "4-6 million yen" 60 "Saitama" 09 Feb 08 "2008/2/9 20:10" 09 Feb 08 "2008/2/9 20:21" "" 761 761 .6924477 629 131 .8276316 .1723684 1930 16041 "Used in the analysis" "4th" "6th" "5th" "First" "Third" "Second" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 59 "Oita" 11 Feb 08 "2008/2/11 17:43" 11 Feb 08 "2008/2/11 17:58" "" 999 999 .9090082 825 173 .8266533 .1733467 1931 16047 "Used in the analysis" "4th" "Second" "Third" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 48 "Tokyo" 09 Feb 08 "2008/2/9 14:02" 09 Feb 08 "2008/2/9 14:07" "" 707 707 .5847808 1932 16050 "Used in the analysis" "Second" "4th" "First" "Third" "5th" "6th" "No particular brand" "know" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 44 "Akita" 09 Feb 08 "2008/2/9 21:50" 09 Feb 08 "2008/2/9 21:59" "" 861 861 .7121588 1933 16051 "Used in the analysis" "Second" "5th" "4th" "First" "6th" "Third" "Other" "Canon" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "8-10 million yen" 56 "Fukuoka" 09 Feb 08 "2008/2/9 8:30" 09 Feb 08 "2008/2/9 8:36" "" 425 425 .3853128 105 12 .8974359 .1025641 1934 16053 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 61 "Kyoto" 09 Feb 08 "2008/2/9 2:32" 09 Feb 08 "2008/2/9 2:42" "" 367 367 .3339399 306 60 .8360656 .1639344 1935 16054 "Used in the analysis" "First" "Third" "Second" "4th" "Do not care" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 62 "Aichi" 09 Feb 08 "2008/2/9 17:07" 09 Feb 08 "2008/2/9 17:14" "" 690 690 .6255667 158 21 .8826815 .1173184 1936 16062 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 66 "Chiba" 09 Feb 08 "2008/2/9 12:52" 09 Feb 08 "2008/2/9 13:09" "" 667 667 .5516956 1937 16066 "Used in the analysis" "First" "4th" "Do not care" "Second" "Third" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 40 "Osaka" 09 Feb 08 "2008/2/9 12:11" 09 Feb 08 "2008/2/9 12:19" "" 595 595 .5414013 501 93 .8434343 .1565657 1938 16067 "Used in the analysis" "First" "5th" "4th" "Second" "Third" "6th" "No particular brand" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 39 "Aomori" 11 Feb 08 "2008/2/11 21:54" 11 Feb 08 "2008/2/11 22:02" "" 1018 1018 .9229375 216 29 .8816326 .1183673 1939 16069 "Used in the analysis" "4th" "Third" "First" "Second" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 38 "Tokyo" 08 Feb 08 "2008/2/8 21:57" 08 Feb 08 "2008/2/8 22:35" "2008/2/8 22:19" 127 127 .1151405 28 5 .8484849 .1515152 1940 16070 "Used in the analysis" "Second" "4th" "6th" "Third" "5th" "First" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 27 "Ehime" 08 Feb 08 "2008/2/8 21:28" 08 Feb 08 "2008/2/8 21:37" "" 34 34 .0309372 28 5 .8484849 .1515152 1941 16075 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "Do not care" "Sharp" "know" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Working for your family business" "Clerical" "10-12 million yen" "4-6 million yen" 42 "Yamaguchi" 10 Feb 08 "2008/2/10 16:22" 10 Feb 08 "2008/2/10 16:34" "" 911 911 .8259293 199 27 .880531 .119469 1942 16083 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Running own business" "Clerical" "4-6 million yen" "2-4 million yen" 60 "Chiba" 09 Feb 08 "2008/2/9 17:49" 09 Feb 08 "2008/2/9 18:07" "" 708 708 .6418858 159 21 .8833333 .1166667 1943 16085 "Used in the analysis" "Second" "6th" "First" "4th" "Third" "5th" "NEC" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 60 "Mie" 09 Feb 08 "2008/2/9 22:13" 09 Feb 08 "2008/2/9 22:20" "" 814 814 .7406734 674 139 .8290283 .1709717 1944 16089 "Used in the analysis" "First" "Third" "Second" "4th" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Other" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 56 "Hokkaido" 09 Feb 08 "2008/2/9 8:45" 09 Feb 08 "2008/2/9 8:53" "" 463 463 .4212921 387 75 .8376623 .1623377 1945 16090 "Used in the analysis" "First" "4th" "5th" "Second" "Do not care" "Third" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 31 "Ishikawa" 10 Feb 08 "2008/2/10 11:22" 10 Feb 08 "2008/2/10 11:31" "" 872 872 .7905712 191 26 .8801844 .1198157 1946 16091 "Used in the analysis" "First" "5th" "6th" "Second" "4th" "Third" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Don't want to answer" "Don't want to answer" "Don't want to answer" 36 "Ehime" 09 Feb 08 "2008/2/9 17:28" 09 Feb 08 "2008/2/9 17:32" "" 788 788 .6517783 1947 16102 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 36 "Nagano" 09 Feb 08 "2008/2/9 15:34" 09 Feb 08 "2008/2/9 15:41" "" 746 746 .6170388 1948 16106 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "8-10 million yen" "8-10 million yen" 64 "Tokyo" 08 Feb 08 "2008/2/8 22:10" 08 Feb 08 "2008/2/8 23:26" "" 147 147 .1215881 1949 16109 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 35 "Niigata" 10 Feb 08 "2008/2/10 16:31" 10 Feb 08 "2008/2/10 16:41" "" 915 915 .8295557 200 27 .8810573 .1189427 1950 16110 "Used in the analysis" "Do not care" "Second" "Third" "First" "Do not care" "Do not care" "Toshiba" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Working for your family business" "Clerical" "6-8 million yen" "Less than 2 million yen" "Saitama" 09 Feb 08 "2008/2/9 21:58" 10 Feb 08 "2008/2/10 9:53" "" 874 874 .7952684 726 147 .8316151 .1683849 1951 16111 "Used in the analysis" "Third" "Second" "6th" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 58 "Okayama" 09 Feb 08 "2008/2/9 10:33" 09 Feb 08 "2008/2/9 10:48" "" 537 537 .488626 449 87 .8376865 .1623134 1952 16114 "Used in the analysis" "First" "5th" "6th" "Second" "4th" "Third" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "8-10 million yen" "2-4 million yen" 44 "Tokyo" 08 Feb 08 "2008/2/8 21:41" 08 Feb 08 "2008/2/8 22:00" "" 73 73 .0661831 14 4 .7777778 .2222222 1953 16115 "Used in the analysis" "First" "Second" "4th" "5th" "Do not care" "Third" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Employee at a private company" "Other" "8-10 million yen" "2-4 million yen" 29 "Mie" 08 Feb 08 "2008/2/8 23:47" 09 Feb 08 "2008/2/9 0:11" "" 247 247 .2239347 61 9 .8714285 .1285714 1954 16116 "Used in the analysis" "Third" "4th" "First" "Second" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 54 "Kanagawa" 09 Feb 08 "2008/2/9 6:39" 09 Feb 08 "2008/2/9 6:47" "" 387 387 .3508613 99 12 .8918919 .1081081 1955 16120 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "More than 14 million yen" "More than 14 million yen" 57 "Tokyo" 12 Feb 08 "2008/2/12 19:04" 12 Feb 08 "2008/2/12 19:15" "" 1079 1079 .9818016 894 184 .8293135 .1706865 1956 16121 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 65 "Aichi" 09 Feb 08 "2008/2/9 13:16" 09 Feb 08 "2008/2/9 13:32" "" 690 690 .5707196 1957 16127 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Public employee" "Other" "More than 14 million yen" "12-14 million yen" 58 "Osaka" 09 Feb 08 "2008/2/9 10:46" 09 Feb 08 "2008/2/9 10:55" "" 530 530 .4805077 121 14 .8962963 .1037037 1958 16128 "Used in the analysis" "Second" "Third" "First" "4th" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Other" "4-6 million yen" "Less than 2 million yen" 54 "Tokyo" 09 Feb 08 "2008/2/9 14:45" 09 Feb 08 "2008/2/9 14:53" "" 655 655 .5959964 551 103 .8425077 .1574924 1959 16130 "Used in the analysis" "4th" "Second" "First" "Third" "Do not care" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 34 "Aichi" 09 Feb 08 "2008/2/9 20:40" 09 Feb 08 "2008/2/9 20:45" "" 830 830 .6865178 1960 16131 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 55 "Fukushima" 09 Feb 08 "2008/2/9 10:55" 09 Feb 08 "2008/2/9 11:03" "" 549 549 .499545 461 87 .8412409 .1587591 1961 16133 "Used in the analysis" "6th" "Do not care" "Second" "First" "4th" "Third" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "4-6 million yen" 67 "Osaka" 13 Feb 08 "2008/2/13 10:44" 13 Feb 08 "2008/2/13 10:51" "" 1203 1203 .9950372 1962 16139 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 44 "Aichi" 12 Feb 08 "2008/2/12 23:16" 12 Feb 08 "2008/2/12 23:25" "" 1091 1091 .9891206 234 32 .8796992 .1203008 1963 16144 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "Do not care" "Panasonic" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "DK" "2-4 million yen" 47 "Miyagi" 09 Feb 08 "2008/2/9 9:47" 09 Feb 08 "2008/2/9 9:56" "" 484 484 .4388033 113 13 .8968254 .1031746 1964 16145 "Used in the analysis" "Second" "5th" "6th" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "6-8 million yen" "2-4 million yen" 57 "Ibaraki" 09 Feb 08 "2008/2/9 9:55" 09 Feb 08 "2008/2/9 10:16" "" 565 565 .4673284 1965 16147 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "Do not care" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "8-10 million yen" "2-4 million yen" 67 "Aichi" 10 Feb 08 "2008/2/10 16:50" 10 Feb 08 "2008/2/10 17:09" "" 999 999 .8263027 1966 16149 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "Don't want to answer" "Don't want to answer" 59 "Miyagi" 09 Feb 08 "2008/2/9 8:25" 09 Feb 08 "2008/2/9 8:35" "" 424 424 .3844062 105 12 .8974359 .1025641 1967 16150 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 38 "Tokyo" 11 Feb 08 "2008/2/11 1:33" 11 Feb 08 "2008/2/11 1:43" "" 955 955 .8689718 788 166 .8259958 .1740042 1968 16151 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Manager" "8-10 million yen" "4-6 million yen" 44 "Okayama" 09 Feb 08 "2008/2/9 9:16" 09 Feb 08 "2008/2/9 9:32" "" 463 463 .4197643 109 12 .9008265 .0991736 1969 16152 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 54 "Ibaraki" 09 Feb 08 "2008/2/9 3:33" 09 Feb 08 "2008/2/9 3:47" "" 379 379 .344859 318 60 .8412699 .1587302 1970 16154 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Student" "6-8 million yen" "Less than 2 million yen" 20 "Hiroshima" 12 Feb 08 "2008/2/12 12:04" 12 Feb 08 "2008/2/12 12:10" "" 1049 1049 .9510426 223 31 .8779528 .1220472 1971 16161 "Used in the analysis" "First" "5th" "Third" "Second" "4th" "Do not care" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "Don't want to answer" 58 "Miyagi" 09 Feb 08 "2008/2/9 14:53" 09 Feb 08 "2008/2/9 15:06" "" 656 656 .5969063 552 103 .8427481 .1572519 1972 16167 "Used in the analysis" "Third" "First" "4th" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Employee at a private company" "Clerical" "10-12 million yen" "4-6 million yen" 25 "Aichi" 11 Feb 08 "2008/2/11 14:36" 11 Feb 08 "2008/2/11 14:44" "" 1090 1090 .9015716 1973 16169 "Used in the analysis" "First" "Second" "6th" "5th" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Other" "Other" "4-6 million yen" "Less than 2 million yen" 42 "Fukuoka" 09 Feb 08 "2008/2/9 17:26" 09 Feb 08 "2008/2/9 17:38" "" 713 713 .6487716 594 118 .8342696 .1657303 1974 16170 "Used in the analysis" "First" "Second" "5th" "Third" "4th" "6th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 35 "Miyagi" 09 Feb 08 "2008/2/9 20:33" 09 Feb 08 "2008/2/9 20:42" "" 774 774 .7042766 642 131 .8305304 .1694696 1975 16171 "Used in the analysis" "Second" "Do not care" "4th" "First" "Do not care" "Third" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Other" "4-6 million yen" "Less than 2 million yen" 57 "Osaka" 08 Feb 08 "2008/2/8 22:39" 08 Feb 08 "2008/2/8 23:26" "" 186 186 .168631 47 6 .8867925 .1132075 1976 16176 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "8-10 million yen" 55 "Osaka" 08 Feb 08 "2008/2/8 21:40" 08 Feb 08 "2008/2/8 21:47" "" 74 74 .0612076 1977 16177 "Used in the analysis" "First" "Second" "5th" "Third" "6th" "4th" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 28 "Kanagawa" 12 Feb 08 "2008/2/12 8:15" 12 Feb 08 "2008/2/12 8:20" "" 1032 1032 .9356301 220 29 .8835341 .1164659 1978 16181 "Used in the analysis" "4th" "5th" "First" "Second" "Third" "6th" "Panasonic" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "4-6 million yen" 35 "Yamagata" 10 Feb 08 "2008/2/10 22:07" 10 Feb 08 "2008/2/10 22:17" "" 947 947 .8585675 204 28 .8793104 .1206897 1979 16182 "Used in the analysis" "First" "5th" "6th" "Second" "Third" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Running own business" "Other" "2-4 million yen" "Less than 2 million yen" 33 "Aichi" 09 Feb 08 "2008/2/9 10:51" 09 Feb 08 "2008/2/9 10:59" "" 545 545 .4959054 457 87 .8400735 .1599265 1980 16185 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 27 "Ehime" 12 Feb 08 "2008/2/12 8:37" 12 Feb 08 "2008/2/12 8:55" "" 1143 1143 .9454094 1981 16186 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 62 "Hokkaido" 09 Feb 08 "2008/2/9 3:24" 09 Feb 08 "2008/2/9 3:29" "" 411 411 .3399504 1982 16187 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Other" "Other" "8-10 million yen" "Less than 2 million yen" 52 "Fukushima" 09 Feb 08 "2008/2/9 15:12" 09 Feb 08 "2008/2/9 15:17" "" 733 733 .6062862 1983 16188 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 53 "Chiba" 08 Feb 08 "2008/2/8 22:00" 08 Feb 08 "2008/2/8 23:56" "" 156 156 .1290323 1984 16189 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "6-8 million yen" "4-6 million yen" 38 "Aichi" 09 Feb 08 "2008/2/9 17:04" 09 Feb 08 "2008/2/9 17:09" "" 704 704 .6405823 586 117 .8335704 .1664296 1985 16192 "Used in the analysis" "First" "Do not care" "Third" "Second" "Do not care" "Do not care" "Other" "Casio exlim" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 29 "Fukuoka" 09 Feb 08 "2008/2/9 1:26" 09 Feb 08 "2008/2/9 1:35" "" 344 344 .3130118 285 58 .8309038 .1690962 1986 16207 "Used in the analysis" "4th" "Second" "Third" "First" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 33 "Tokyo" 09 Feb 08 "2008/2/9 20:19" 09 Feb 08 "2008/2/9 20:24" "" 752 752 .681777 173 23 .8826531 .1173469 1987 16208 "Used in the analysis" "First" "4th" "5th" "Second" "6th" "Third" "Sharp" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "6-8 million yen" 45 "Kanagawa" 09 Feb 08 "2008/2/9 2:32" 09 Feb 08 "2008/2/9 2:50" "" 399 399 .3300248 1988 16213 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "No particular brand" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "Yes" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 39 "Hokkaido" 08 Feb 08 "2008/2/8 22:14" 08 Feb 08 "2008/2/8 22:33" "" 136 136 .1124897 1989 16214 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Don't want to answer" "Don't want to answer" "Don't want to answer" 34 "Osaka" 09 Feb 08 "2008/2/9 10:25" 09 Feb 08 "2008/2/9 10:32" "" 530 530 .4822566 443 86 .8374291 .1625709 1990 16216 "Used in the analysis" "Second" "5th" "4th" "First" "Do not care" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "DK" "Less than 2 million yen" 42 "Shiga" 09 Feb 08 "2008/2/9 16:52" 09 Feb 08 "2008/2/9 17:06" "" 701 701 .6378526 584 116 .8342857 .1657143 1991 16217 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 61 "Shizuoka" 09 Feb 08 "2008/2/9 22:50" 09 Feb 08 "2008/2/9 23:02" "" 822 822 .7479527 682 139 .8306943 .1693057 1992 16219 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 58 "Hyogo" 09 Feb 08 "2008/2/9 23:20" 09 Feb 08 "2008/2/9 23:28" "" 900 900 .7444169 1993 16220 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "Do not care" "Sony" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Other" "6-8 million yen" "6-8 million yen" 55 "Aichi" 10 Feb 08 "2008/2/10 19:38" 10 Feb 08 "2008/2/10 19:47" "" 931 931 .8440617 201 28 .8777292 .1222707 1994 16224 "Used in the analysis" "Third" "4th" "First" "Second" "6th" "5th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 50 "Tokyo" 08 Feb 08 "2008/2/8 21:33" 08 Feb 08 "2008/2/8 22:03" "" 57 57 .0516772 14 4 .7777778 .2222222 1995 16225 "Used in the analysis" "Second" "4th" "5th" "First" "6th" "Third" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 42 "Nara" 08 Feb 08 "2008/2/8 23:35" 08 Feb 08 "2008/2/8 23:54" "" 246 246 .2238398 209 36 .8530612 .1469388 1996 16227 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 60 "Mie" 12 Feb 08 "2008/2/12 10:55" 12 Feb 08 "2008/2/12 11:01" "" 1046 1046 .9483228 223 31 .8779528 .1220472 1997 16230 "Used in the analysis" "Third" "First" "4th" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 36 "Aichi" 09 Feb 08 "2008/2/9 10:54" 09 Feb 08 "2008/2/9 11:02" "" 613 613 .5070306 1998 16236 "Used in the analysis" "4th" "Third" "Second" "5th" "First" "6th" "Panasonic" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 34 "Hokkaido" 09 Feb 08 "2008/2/9 11:05" 09 Feb 08 "2008/2/9 11:10" "" 555 555 .5050045 467 87 .8429603 .1570397 1999 16239 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 50 "Fukuoka" 10 Feb 08 "2008/2/10 22:50" 10 Feb 08 "2008/2/10 22:58" "" 942 942 .8571429 778 163 .82678 .17322 2000 16243 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "Don't want to answer" "Don't want to answer" 61 "Kanagawa" 09 Feb 08 "2008/2/9 13:03" 09 Feb 08 "2008/2/9 13:15" "" 604 604 .5475975 143 16 .8993711 .1006289 2001 16252 "Used in the analysis" "4th" "Do not care" "Second" "First" "Third" "Do not care" "Apple" "Don't know" "Have neither rec." 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "Less than 2 million yen" 28 "Gifu" 09 Feb 08 "2008/2/9 0:33" 09 Feb 08 "2008/2/9 0:54" "" 298 298 .2701723 78 9 .8965517 .1034483 2002 16254 "Used in the analysis" "First" "5th" "4th" "Second" "6th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 61 "Shizuoka" 08 Feb 08 "2008/2/8 22:14" 08 Feb 08 "2008/2/8 22:59" "" 178 178 .1619654 153 24 .8644068 .1355932 2003 16262 "Used in the analysis" "Second" "4th" "First" "Third" "6th" "5th" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 31 "Saitama" 08 Feb 08 "2008/2/8 21:39" 08 Feb 08 "2008/2/8 21:53" "" 60 60 .0545951 50 9 .8474576 .1525424 2004 16264 "Used in the analysis" "Third" "Second" "5th" "First" "6th" "4th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 60 "Okayama" 08 Feb 08 "2008/2/8 22:59" 08 Feb 08 "2008/2/8 23:49" "" 206 206 .1874431 176 29 .8585366 .1414634 2005 16265 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "8-10 million yen" 58 "Osaka" 10 Feb 08 "2008/2/10 23:25" 10 Feb 08 "2008/2/10 23:35" "" 1043 1043 .8626965 2006 16266 "Used in the analysis" "First" "Third" "5th" "Second" "Do not care" "4th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "8-10 million yen" 50 "Miyagi" 10 Feb 08 "2008/2/10 17:53" 10 Feb 08 "2008/2/10 18:03" "" 1009 1009 .834574 2007 16268 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "4-6 million yen" "4-6 million yen" 57 "Hokkaido" 11 Feb 08 "2008/2/11 11:24" 11 Feb 08 "2008/2/11 11:32" "" 1076 1076 .8899917 2008 16271 "Used in the analysis" "Third" "Second" "Do not care" "First" "5th" "4th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "2-4 million yen" 25 "Osaka" 08 Feb 08 "2008/2/8 22:41" 09 Feb 08 "2008/2/9 0:06" "" 196 196 .1621175 2009 16272 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Other" "Other" "6-8 million yen" "4-6 million yen" 67 "Kanagawa" 09 Feb 08 "2008/2/9 12:54" 09 Feb 08 "2008/2/9 13:10" "" 665 665 .5500414 2010 16275 "Used in the analysis" "Second" "6th" "Third" "First" "4th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 57 "Tokyo" 09 Feb 08 "2008/2/9 11:41" 09 Feb 08 "2008/2/9 11:48" "" 567 567 .5140526 132 15 .8979592 .1020408 2011 16282 "Used in the analysis" "First" "5th" "Second" "Third" "6th" "4th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 29 "Miyagi" 08 Feb 08 "2008/2/8 21:49" 08 Feb 08 "2008/2/8 22:22" "" 120 120 .1087942 26 5 .8387097 .1612903 2012 16285 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "DK" "DK" "Tokyo" 09 Feb 08 "2008/2/9 13:36" 09 Feb 08 "2008/2/9 13:52" "" 624 624 .5657299 146 17 .8957055 .1042945 2013 16289 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "Toshiba" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Other" "Other" "Less than 2 million yen" "Less than 2 million yen" 37 "Miyazaki" 08 Feb 08 "2008/2/8 21:34" 08 Feb 08 "2008/2/8 21:49" "" 58 58 .0525839 14 4 .7777778 .2222222 2014 16290 "Used in the analysis" "5th" "Third" "Second" "First" "Do not care" "4th" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Employee at a private company" "Other" "Less than 2 million yen" "Less than 2 million yen" 39 "Okinawa" 09 Feb 08 "2008/2/9 14:36" 09 Feb 08 "2008/2/9 14:49" "" 645 645 .5847688 148 20 .8809524 .1190476 2015 16293 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "12-14 million yen" "Less than 2 million yen" 21 "Tokyo" 09 Feb 08 "2008/2/9 0:27" 09 Feb 08 "2008/2/9 0:46" "" 304 304 .2766151 254 49 .8382838 .1617162 2016 16295 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Clerical" "4-6 million yen" "4-6 million yen" 42 "Wakayama" 11 Feb 08 "2008/2/11 6:38" 11 Feb 08 "2008/2/11 6:44" "" 961 961 .8744313 793 167 .8260416 .1739583 2017 16296 "Used in the analysis" "Third" "4th" "First" "Second" "Do not care" "5th" "Other" "Depends on products" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 55 "Osaka" 09 Feb 08 "2008/2/9 9:00" 09 Feb 08 "2008/2/9 9:09" "" 475 475 .4322111 394 80 .8312236 .1687764 2018 16297 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "NEC" "know" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Other" "Other" "2-4 million yen" "2-4 million yen" 67 "Hokkaido" 08 Feb 08 "2008/2/8 21:34" 08 Feb 08 "2008/2/8 21:49" "" 63 63 .057117 14 4 .7777778 .2222222 2019 16298 "Used in the analysis" "First" "Do not care" "5th" "Second" "Third" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "6-8 million yen" "Less than 2 million yen" 57 "Gifu" 10 Feb 08 "2008/2/10 16:59" 10 Feb 08 "2008/2/10 17:14" "" 1000 1000 .8271298 2020 16299 "Used in the analysis" "5th" "First" "Second" "4th" "6th" "Third" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "DK" "Less than 2 million yen" 22 "Kanagawa" 08 Feb 08 "2008/2/8 23:48" 09 Feb 08 "2008/2/9 0:06" "" 268 268 .2438581 225 42 .8426966 .1573034 2021 16301 "Used in the analysis" "Third" "First" "4th" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 28 "Tokyo" 10 Feb 08 "2008/2/10 6:24" 10 Feb 08 "2008/2/10 6:30" "" 866 866 .7879891 720 145 .8323699 .1676301 2022 16302 "Used in the analysis" "First" "Second" "Third" "4th" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "4-6 million yen" 52 "Aichi" 09 Feb 08 "2008/2/9 11:54" 09 Feb 08 "2008/2/9 11:57" "" 588 588 .5350319 495 92 .8432709 .1567291 2023 16303 "Used in the analysis" "Third" "Second" "First" "4th" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 32 "Okayama" 08 Feb 08 "2008/2/8 21:42" 08 Feb 08 "2008/2/8 21:57" "" 78 78 .0707162 15 4 .7894737 .2105263 2024 16312 "Used in the analysis" "Third" "5th" "4th" "6th" "First" "Second" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 37 "Tokyo" 08 Feb 08 "2008/2/8 22:32" 08 Feb 08 "2008/2/8 22:45" "" 155 155 .1410373 136 18 .8831169 .1168831 2025 16313 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "DK" "Less than 2 million yen" 20 "Aichi" 09 Feb 08 "2008/2/9 0:29" 09 Feb 08 "2008/2/9 0:44" "" 329 329 .2721257 2026 16318 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "Other" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Don't want to answer" "No" "Other" "Other" "Less than 2 million yen" "Less than 2 million yen" "Mie" 09 Feb 08 "2008/2/9 14:45" 09 Feb 08 "2008/2/9 14:50" "" 721 721 .5963606 2027 16323 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 29 "Hokkaido" 08 Feb 08 "2008/2/8 21:35" 08 Feb 08 "2008/2/8 21:42" "" 57 57 .0471464 2028 16324 "Used in the analysis" "Third" "5th" "4th" "First" "6th" "Second" "Other" "Casio" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 31 "Nagasaki" 10 Feb 08 "2008/2/10 10:03" 10 Feb 08 "2008/2/10 10:09" "" 946 946 .7824649 2029 16328 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 37 "Shizuoka" 09 Feb 08 "2008/2/9 21:27" 09 Feb 08 "2008/2/9 21:39" "" 777 777 .7044424 175 24 .879397 .120603 2030 16330 "Used in the analysis" "Second" "6th" "5th" "Third" "4th" "First" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 63 "Osaka" 09 Feb 08 "2008/2/9 17:08" 09 Feb 08 "2008/2/9 17:23" "" 781 781 .6459884 2031 16331 "Used in the analysis" "Second" "6th" "5th" "Third" "4th" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Other" "8-10 million yen" "4-6 million yen" 55 "Toyama" 11 Feb 08 "2008/2/11 18:42" 11 Feb 08 "2008/2/11 18:51" "" 1002 1002 .9117379 828 173 .8271728 .1728272 2032 16337 "Used in the analysis" "First" "4th" "Do not care" "Second" "Third" "Do not care" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 64 "Chiba" 11 Feb 08 "2008/2/11 10:35" 11 Feb 08 "2008/2/11 10:47" "" 1070 1070 .885029 2033 16338 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Toshiba" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "Less than 2 million yen" "Less than 2 million yen" 62 "Yamanashi" 10 Feb 08 "2008/2/10 13:38" 10 Feb 08 "2008/2/10 13:47" "" 892 892 .8087035 197 27 .8794643 .1205357 2034 16339 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "12-14 million yen" 50 "Kanagawa" 08 Feb 08 "2008/2/8 21:27" 08 Feb 08 "2008/2/8 21:33" "" 40 40 .0362647 11 3 .7857143 .2142857 2035 16341 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "2-4 million yen" 66 "Ibaraki" 08 Feb 08 "2008/2/8 22:15" 08 Feb 08 "2008/2/8 22:57" "" 143 143 .1182796 2036 16343 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "DK" "Less than 2 million yen" 50 "Aichi" 09 Feb 08 "2008/2/9 17:14" 09 Feb 08 "2008/2/9 17:22" "" 708 708 .644222 589 118 .8330976 .1669024 2037 16346 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "2-4 million yen" "Tokyo" 08 Feb 08 "2008/2/8 23:42" 08 Feb 08 "2008/2/8 23:57" "" 238 238 .2157752 57 8 .8769231 .1230769 2038 16348 "Used in the analysis" "First" "4th" "5th" "Second" "6th" "Third" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 26 "Miyagi" 11 Feb 08 "2008/2/11 14:57" 11 Feb 08 "2008/2/11 15:00" "" 988 988 .8989991 816 171 .8267477 .1732523 2039 16350 "Used in the analysis" "Second" "5th" "6th" "First" "4th" "Third" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "Less than 2 million yen" "Less than 2 million yen" 30 "Tochigi" 09 Feb 08 "2008/2/9 1:32" 09 Feb 08 "2008/2/9 1:39" "" 379 379 .3134822 2040 16353 "Used in the analysis" "First" "6th" "4th" "Third" "5th" "Second" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 44 "Chiba" 09 Feb 08 "2008/2/9 14:23" 09 Feb 08 "2008/2/9 14:29" "" 645 645 .5868972 545 99 .8462733 .1537267 2041 16354 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "Do not care" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Don't want to answer" "Student" "DK" "Less than 2 million yen" 22 "Aichi" 09 Feb 08 "2008/2/9 0:06" 09 Feb 08 "2008/2/9 0:20" "" 265 265 .2402539 65 9 .8783784 .1216216 2042 16355 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "5th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Clerical" "8-10 million yen" "2-4 million yen" 24 "Iwate" 10 Feb 08 "2008/2/10 14:03" 10 Feb 08 "2008/2/10 14:11" "" 891 891 .810737 735 155 .8258427 .1741573 2043 16358 "Used in the analysis" "4th" "5th" "Second" "First" "Third" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 33 "Tokyo" 09 Feb 08 "2008/2/9 13:12" 09 Feb 08 "2008/2/9 13:16" "" 610 610 .5530372 145 16 .9006211 .0993789 2044 16362 "Used in the analysis" "First" "Second" "Third" "4th" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "4-6 million yen" 30 "Osaka" 09 Feb 08 "2008/2/9 16:41" 09 Feb 08 "2008/2/9 16:49" "" 692 692 .6296633 577 114 .8350217 .1649783 2045 16369 "Used in the analysis" "Second" "4th" "6th" "First" "Third" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Don't want to answer" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "Less than 2 million yen" 40 "Gifu" 09 Feb 08 "2008/2/9 9:07" 09 Feb 08 "2008/2/9 9:43" "" 471 471 .4270172 110 12 .9016393 .0983607 2046 16370 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "No particular brand" "know" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "6-8 million yen" "6-8 million yen" 67 "Miyagi" 10 Feb 08 "2008/2/10 14:52" 10 Feb 08 "2008/2/10 15:09" "" 981 981 .8114144 2047 16372 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 30 "Hyogo" 08 Feb 08 "2008/2/8 22:13" 08 Feb 08 "2008/2/8 22:55" "2008/2/8 22:42" 144 144 .130553 37 5 .8809524 .1190476 2048 16376 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Don't want to answer" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 29 "Nagano" 09 Feb 08 "2008/2/9 1:44" 09 Feb 08 "2008/2/9 1:47" "" 382 382 .3159636 2049 16378 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "8-10 million yen" "8-10 million yen" 58 "Aichi" 10 Feb 08 "2008/2/10 11:13" 10 Feb 08 "2008/2/10 11:20" "" 956 956 .7907361 2050 16381 "Used in the analysis" "4th" "Third" "First" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 61 "Mie" 08 Feb 08 "2008/2/8 21:53" 08 Feb 08 "2008/2/8 22:23" "" 108 108 .0982712 93 14 .8691589 .1308411 2051 16390 "Used in the analysis" "Second" "5th" "4th" "First" "Third" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Running own business" "Other" "2-4 million yen" "Less than 2 million yen" 53 "Aomori" 09 Feb 08 "2008/2/9 0:44" 09 Feb 08 "2008/2/9 0:54" "" 351 351 .2903226 2052 16395 "Used in the analysis" "5th" "Third" "4th" "First" "6th" "Second" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Don't want to answer" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 57 "Nagano" 08 Feb 08 "2008/2/8 21:56" 08 Feb 08 "2008/2/8 22:22" "" 119 119 .1078876 26 5 .8387097 .1612903 2053 16403 "Used in the analysis" "Second" "Do not care" "First" "Third" "4th" "5th" "Panasonic" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 60 "Tokyo" 11 Feb 08 "2008/2/11 23:07" 11 Feb 08 "2008/2/11 23:20" "2008/2/11 23:13" 1026 1026 .9301904 218 29 .8825911 .1174089 2054 16408 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Student" "More than 14 million yen" "Less than 2 million yen" 24 "Hiroshima" 09 Feb 08 "2008/2/9 22:29" 09 Feb 08 "2008/2/9 22:35" "" 886 886 .7328371 2055 16410 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Pioneer" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "Don't want to answer" "Don't want to answer" "Aichi" 12 Feb 08 "2008/2/12 2:54" 12 Feb 08 "2008/2/12 3:04" "" 1133 1133 .9371381 2056 16413 "Used in the analysis" "Second" "First" "Do not care" "Do not care" "Third" "Do not care" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Clerical" "6-8 million yen" "4-6 million yen" 61 "Miyagi" 09 Feb 08 "2008/2/9 2:23" 09 Feb 08 "2008/2/9 2:30" "" 391 391 .3234078 2057 16420 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 62 "Miyagi" 09 Feb 08 "2008/2/9 11:08" 09 Feb 08 "2008/2/9 11:16" "" 551 551 .4995467 127 15 .8943662 .1056338 2058 16422 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "2-4 million yen" 26 "Shizuoka" 09 Feb 08 "2008/2/9 3:07" 09 Feb 08 "2008/2/9 3:13" "" 406 406 .3358147 2059 16423 "Used in the analysis" "First" "4th" "Second" "Third" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "8-10 million yen" "8-10 million yen" 58 "Yamaguchi" 11 Feb 08 "2008/2/11 13:13" 11 Feb 08 "2008/2/11 13:20" "" 986 986 .8939257 213 29 .8801653 .1198347 2060 16427 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Student" "6-8 million yen" "Less than 2 million yen" 26 "Osaka" 08 Feb 08 "2008/2/8 22:15" 08 Feb 08 "2008/2/8 22:36" "" 151 151 .1368994 38 6 .8636364 .1363636 2061 16428 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "8-10 million yen" 45 "Nagasaki" 10 Feb 08 "2008/2/10 12:30" 10 Feb 08 "2008/2/10 12:35" "" 886 886 .8032638 196 26 .8828829 .1171171 2062 16431 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "5th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "Less than 2 million yen" "Less than 2 million yen" 59 "Kochi" 09 Feb 08 "2008/2/9 17:02" 09 Feb 08 "2008/2/9 17:23" "" 695 695 .6300997 159 21 .8833333 .1166667 2063 16434 "Used in the analysis" "6th" "Third" "Second" "First" "4th" "5th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 52 "Tokyo" 09 Feb 08 "2008/2/9 20:10" 09 Feb 08 "2008/2/9 20:18" "" 750 750 .6799637 171 23 .8814433 .1185567 2064 16439 "Used in the analysis" "Third" "Second" "6th" "First" "4th" "5th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "8-10 million yen" "8-10 million yen" 47 "Shizuoka" 09 Feb 08 "2008/2/9 12:02" 09 Feb 08 "2008/2/9 12:09" "" 643 643 .5318445 2065 16443 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 68 "Tokyo" 12 Feb 08 "2008/2/12 18:40" 12 Feb 08 "2008/2/12 18:46" "" 1075 1075 .978162 892 182 .8305401 .16946 2066 16445 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 47 "Tokyo" 09 Feb 08 "2008/2/9 14:21" 09 Feb 08 "2008/2/9 14:34" "" 647 647 .588717 547 99 .8467492 .1532508 2067 16448 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 58 "Osaka" 09 Feb 08 "2008/2/9 17:55" 09 Feb 08 "2008/2/9 18:02" "" 802 802 .6633582 2068 16449 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "4-6 million yen" "4-6 million yen" 37 "Aichi" 09 Feb 08 "2008/2/9 19:58" 09 Feb 08 "2008/2/9 20:07" "" 752 752 .6842584 622 129 .828229 .171771 2069 16453 "Used in the analysis" "First" "Third" "5th" "Second" "6th" "4th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 39 "Hokkaido" 09 Feb 08 "2008/2/9 8:26" 09 Feb 08 "2008/2/9 8:31" "" 423 423 .3834995 105 12 .8974359 .1025641 2070 16455 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Toshiba" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "4-6 million yen" 62 "Hiroshima" 10 Feb 08 "2008/2/10 6:39" 10 Feb 08 "2008/2/10 6:46" "" 867 867 .788899 721 145 .8325635 .1674365 2071 16456 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 45 "Aichi" 09 Feb 08 "2008/2/9 3:33" 09 Feb 08 "2008/2/9 3:39" "" 377 377 .3430391 316 60 .8404256 .1595745 2072 16457 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "Yes" "Employee at a private company" "Other" "6-8 million yen" "6-8 million yen" 30 "Kanagawa" 10 Feb 08 "2008/2/10 0:21" 10 Feb 08 "2008/2/10 0:26" "" 830 830 .7524932 184 24 .8846154 .1153846 2073 16461 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 28 "Hokkaido" 09 Feb 08 "2008/2/9 9:33" 09 Feb 08 "2008/2/9 9:40" "" 494 494 .4494995 410 83 .831643 .168357 2074 16465 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "Don't want to answer" 51 "Shizuoka" 08 Feb 08 "2008/2/8 22:31" 08 Feb 08 "2008/2/8 23:13" "" 167 167 .1514053 43 6 .877551 .122449 2075 16466 "Used in the analysis" "Second" "Third" "5th" "First" "Do not care" "4th" "Panasonic" "Heard about it, but don't know well" "Have both recs." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "More than 14 million yen" "8-10 million yen" 46 "Hokkaido" 11 Feb 08 "2008/2/11 13:06" 11 Feb 08 "2008/2/11 13:18" "" 1084 1084 .8966088 2076 16467 "Used in the analysis" "First" "Second" "6th" "Third" "4th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Don't want to answer" "Less than 2 million yen" "Less than 2 million yen" 27 "Fukui" 08 Feb 08 "2008/2/8 21:33" 08 Feb 08 "2008/2/8 21:40" "" 55 55 .049864 14 4 .7777778 .2222222 2077 16481 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 52 "Chiba" 10 Feb 08 "2008/2/10 1:28" 10 Feb 08 "2008/2/10 1:38" "" 851 851 .7743403 708 142 .8329412 .1670588 2078 16483 "Used in the analysis" "First" "4th" "Do not care" "Second" "Third" "Do not care" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "6-8 million yen" "4-6 million yen" 66 "Kyoto" 10 Feb 08 "2008/2/10 15:29" 10 Feb 08 "2008/2/10 15:41" "" 985 985 .8147229 2079 16488 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 45 "Hokkaido" 09 Feb 08 "2008/2/9 11:09" 09 Feb 08 "2008/2/9 11:16" "" 551 551 .4995467 127 15 .8943662 .1056338 2080 16490 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 32 "Iwate" 12 Feb 08 "2008/2/12 20:20" 12 Feb 08 "2008/2/12 20:25" "" 1079 1079 .9782411 232 32 .8787879 .1212121 2081 16492 "Used in the analysis" "First" "Third" "6th" "Second" "4th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 44 "Hokkaido" 09 Feb 08 "2008/2/9 2:16" 09 Feb 08 "2008/2/9 2:24" "" 390 390 .3225806 2082 16493 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "6-8 million yen" 52 "Kanagawa" 09 Feb 08 "2008/2/9 12:52" 09 Feb 08 "2008/2/9 13:31" "" 620 620 .5641492 522 97 .8432956 .1567044 2083 16494 "Used in the analysis" "Second" "First" "Third" "4th" "6th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "8-10 million yen" "Less than 2 million yen" 22 "Fukuoka" 12 Feb 08 "2008/2/12 12:19" 12 Feb 08 "2008/2/12 12:25" "" 1052 1052 .9537625 223 31 .8779528 .1220472 2084 16497 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Running own business" "Sales, service and manual labor" "12-14 million yen" "10-12 million yen" 39 "Kanagawa" 09 Feb 08 "2008/2/9 7:46" 09 Feb 08 "2008/2/9 7:52" "" 457 457 .3779984 2085 16505 "Used in the analysis" "Third" "6th" "Second" "First" "5th" "4th" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Running own business" "Clerical" "2-4 million yen" "2-4 million yen" 54 "Fukuoka" 09 Feb 08 "2008/2/9 11:22" 09 Feb 08 "2008/2/9 11:53" "" 579 579 .5268426 487 91 .8425605 .1574394 2086 16507 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "5th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 55 "Tokyo" 13 Feb 08 "2008/2/13 8:09" 13 Feb 08 "2008/2/13 8:21" "" 1200 1200 .9925559 2087 16512 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Don't want to answer" "DK" "Don't want to answer" "Fukuoka" 08 Feb 08 "2008/2/8 23:41" 09 Feb 08 "2008/2/9 0:10" "" 268 268 .2438581 225 42 .8426966 .1573034 2088 16514 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 48 "Shizuoka" 09 Feb 08 "2008/2/9 22:33" 09 Feb 08 "2008/2/9 22:43" "" 818 818 .744313 678 139 .8298653 .1701346 2089 16515 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "6-8 million yen" "2-4 million yen" 63 "Kanagawa" 08 Feb 08 "2008/2/8 23:54" 09 Feb 08 "2008/2/9 0:22" "" 277 277 .2520473 233 43 .8442029 .1557971 2090 16516 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 54 "Osaka" 08 Feb 08 "2008/2/8 22:46" 08 Feb 08 "2008/2/8 23:57" "" 192 192 .1740707 49 6 .8909091 .1090909 2091 16522 "Used in the analysis" "Third" "5th" "4th" "Second" "First" "6th" "Sony" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 51 "Fukuoka" 09 Feb 08 "2008/2/9 0:17" 09 Feb 08 "2008/2/9 0:44" "" 311 311 .2572374 2092 16524 "Used in the analysis" "First" "Third" "5th" "Second" "4th" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 60 "Hokkaido" 11 Feb 08 "2008/2/11 14:47" 11 Feb 08 "2008/2/11 14:55" "" 986 986 .8971792 815 170 .8274112 .1725888 2093 16528 "Used in the analysis" "First" "Second" "5th" "Third" "Do not care" "4th" "Sony" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "6-8 million yen" "Less than 2 million yen" 44 "Aichi" 09 Feb 08 "2008/2/9 8:10" 09 Feb 08 "2008/2/9 8:17" "" 413 413 .3744334 104 12 .8965517 .1034483 2094 16529 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Sharp" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "6-8 million yen" 29 "Gifu" 08 Feb 08 "2008/2/8 21:32" 08 Feb 08 "2008/2/8 21:36" "" 48 48 .0435177 12 3 .8 .2 2095 16531 "Used in the analysis" "4th" "Second" "Third" "First" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Other" "Other" "4-6 million yen" "Don't want to answer" 56 "Kyoto" 08 Feb 08 "2008/2/8 21:37" 08 Feb 08 "2008/2/8 21:52" "" 60 60 .0545951 50 9 .8474576 .1525424 2096 16534 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "8-10 million yen" 38 "Osaka" 08 Feb 08 "2008/2/8 23:24" 09 Feb 08 "2008/2/9 9:42" "2008/2/9 9:36" 540 540 .4466501 2097 16536 "Used in the analysis" "Third" "5th" "Second" "First" "Do not care" "4th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "10-12 million yen" "10-12 million yen" 48 "Tokyo" 09 Feb 08 "2008/2/9 0:12" 09 Feb 08 "2008/2/9 0:42" "" 299 299 .2473118 2098 16537 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "8-10 million yen" 60 "Nara" 09 Feb 08 "2008/2/9 9:35" 09 Feb 08 "2008/2/9 9:45" "" 473 473 .4288305 110 12 .9016393 .0983607 2099 16538 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 29 "Tokyo" 08 Feb 08 "2008/2/8 23:17" 08 Feb 08 "2008/2/8 23:33" "" 221 221 .1827957 2100 16542 "Used in the analysis" "First" "Third" "Do not care" "Second" "5th" "4th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Other" "Don't want to answer" "Don't want to answer" "Miyagi" 09 Feb 08 "2008/2/9 10:06" 09 Feb 08 "2008/2/9 10:29" "" 520 520 .4731574 434 85 .8362235 .1637765 2101 16544 "Used in the analysis" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "DK" "DK" 64 "Chiba" 09 Feb 08 "2008/2/9 6:07" 09 Feb 08 "2008/2/9 6:16" "" 395 395 .3594176 332 62 .8426396 .1573604 2102 16545 "Used in the analysis" "Second" "5th" "Third" "First" "6th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "Less than 2 million yen" 51 "Hokkaido" 09 Feb 08 "2008/2/9 0:43" 09 Feb 08 "2008/2/9 0:56" "" 353 353 .2919768 2103 16547 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 61 "Shizuoka" 08 Feb 08 "2008/2/8 21:44" 08 Feb 08 "2008/2/8 22:01" "" 76 76 .0691538 66 9 .88 .12 2104 16552 "Used in the analysis" "First" "5th" "Second" "Third" "Do not care" "4th" "Sony" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "6-8 million yen" 53 "Hiroshima" 11 Feb 08 "2008/2/11 1:32" 11 Feb 08 "2008/2/11 1:44" "" 967 967 .8766999 207 28 .8808511 .1191489 2105 16554 "Used in the analysis" "6th" "4th" "First" "Second" "5th" "Third" "Sony" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "8-10 million yen" 37 "Tokyo" 09 Feb 08 "2008/2/9 3:22" 09 Feb 08 "2008/2/9 3:29" "" 357 357 .3236627 89 11 .89 .11 2106 16555 "Used in the analysis" "First" "5th" "Third" "Second" "Do not care" "4th" "Panasonic" "Don't know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "8-10 million yen" 55 "Tokyo" 08 Feb 08 "2008/2/8 22:12" 08 Feb 08 "2008/2/8 23:16" "" 147 147 .133758 128 18 .8767123 .1232877 2107 16556 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 48 "Hyogo" 12 Feb 08 "2008/2/12 16:40" 12 Feb 08 "2008/2/12 16:43" "" 1065 1065 .9655485 228 31 .8803089 .1196911 2108 16557 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "6-8 million yen" "2-4 million yen" 62 "Hiroshima" 08 Feb 08 "2008/2/8 21:47" 08 Feb 08 "2008/2/8 22:28" "" 83 83 .0755232 72 10 .8780488 .1219512 2109 16562 "Used in the analysis" "4th" "5th" "Third" "First" "Second" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 41 "Kagawa" 10 Feb 08 "2008/2/10 12:16" 10 Feb 08 "2008/2/10 12:23" "" 966 966 .7990074 2110 16567 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 51 "Chiba" 09 Feb 08 "2008/2/9 17:22" 09 Feb 08 "2008/2/9 17:30" "" 710 710 .6460419 591 118 .8335684 .1664316 2111 16571 "Used in the analysis" "Third" "First" "6th" "5th" "Second" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 60 "Saitama" 09 Feb 08 "2008/2/9 16:02" 09 Feb 08 "2008/2/9 16:14" "" 677 677 .6160145 568 108 .8402367 .1597633 2112 16574 "Used in the analysis" "First" "4th" "Second" "Third" "Do not care" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 53 "Oita" 08 Feb 08 "2008/2/8 23:11" 08 Feb 08 "2008/2/8 23:41" "" 211 211 .1745244 2113 16575 "Used in the analysis" "Second" "5th" "4th" "First" "6th" "Third" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Running own business" "Clerical" "8-10 million yen" "2-4 million yen" 66 "Kumamoto" 11 Feb 08 "2008/2/11 11:56" 11 Feb 08 "2008/2/11 12:08" "" 980 980 .888486 211 29 .8791667 .1208333 2114 16577 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "More than 14 million yen" "2-4 million yen" 46 "Niigata" 09 Feb 08 "2008/2/9 2:27" 09 Feb 08 "2008/2/9 2:37" "" 395 395 .3267163 2115 16578 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "2-4 million yen" 59 "Kochi" 13 Feb 08 "2008/2/13 7:50" 13 Feb 08 "2008/2/13 7:59" "" 1092 1092 .9936306 905 186 .8295142 .1704858 2116 16586 "Used in the analysis" "First" "Second" "4th" "Third" "6th" "Do not care" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Running own business" "Other" "DK" "Less than 2 million yen" 48 "Osaka" 09 Feb 08 "2008/2/9 0:01" 09 Feb 08 "2008/2/9 0:39" "" 288 288 .2620564 241 46 .8397213 .1602788 2117 16589 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "2-4 million yen" 29 "Osaka" 09 Feb 08 "2008/2/9 22:53" 09 Feb 08 "2008/2/9 22:57" "" 894 894 .7394541 2118 16595 "Used in the analysis" "First" "6th" "Third" "Second" "5th" "4th" "Panasonic" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 34 "Ibaraki" 08 Feb 08 "2008/2/8 22:28" 09 Feb 08 "2008/2/9 8:40" "2008/2/9 8:37" 157 157 .1298594 2119 16601 "Used in the analysis" "Second" "First" "5th" "Third" "6th" "4th" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Other" "Clerical" "Don't want to answer" "Don't want to answer" 58 "Tokyo" 09 Feb 08 "2008/2/9 20:04" 09 Feb 08 "2008/2/9 20:09" "" 755 755 .6869882 624 130 .8275862 .1724138 2120 16606 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 36 "Tokyo" 12 Feb 08 "2008/2/12 11:29" 12 Feb 08 "2008/2/12 11:36" "" 1161 1161 .9602978 2121 16610 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "10-12 million yen" "2-4 million yen" 28 "Nara" 08 Feb 08 "2008/2/8 21:57" 08 Feb 08 "2008/2/8 22:17" "" 107 107 .0885029 2122 16614 "Used in the analysis" "Third" "6th" "5th" "First" "Second" "4th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "Don't want to answer" 38 "Chiba" 09 Feb 08 "2008/2/9 15:58" 09 Feb 08 "2008/2/9 16:04" "" 754 754 .6236559 2123 16621 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "8-10 million yen" 28 "Fukuoka" 09 Feb 08 "2008/2/9 0:49" 09 Feb 08 "2008/2/9 0:56" "" 354 354 .292804 2124 16623 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "6-8 million yen" "6-8 million yen" 50 "Shimane" 09 Feb 08 "2008/2/9 1:09" 09 Feb 08 "2008/2/9 1:20" "" 321 321 .2910245 81 9 .9 .1 2125 16626 "Used in the analysis" "First" "Third" "Second" "5th" "6th" "4th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Other" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "Less than 2 million yen" 23 "Hokkaido" 09 Feb 08 "2008/2/9 21:10" 09 Feb 08 "2008/2/9 21:17" "" 769 769 .6971895 174 23 .8832487 .1167513 2126 16627 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 25 "Niigata" 09 Feb 08 "2008/2/9 7:59" 09 Feb 08 "2008/2/9 8:07" "" 407 407 .3689936 101 12 .8938053 .1061947 2127 16630 "Used in the analysis" "First" "4th" "Second" "Third" "6th" "5th" "Sony" "know" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Other" "Other" "4-6 million yen" "4-6 million yen" 64 "Osaka" 10 Feb 08 "2008/2/10 11:57" 10 Feb 08 "2008/2/10 12:12" "" 881 881 .7987307 193 26 .8812785 .1187215 2128 16636 "Used in the analysis" "First" "5th" "Second" "4th" "Third" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Student" "6-8 million yen" "Less than 2 million yen" 34 "Tokyo" 09 Feb 08 "2008/2/9 7:55" 09 Feb 08 "2008/2/9 7:59" "" 463 463 .3829611 2129 16637 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "2-4 million yen" 27 "Kanagawa" 10 Feb 08 "2008/2/10 16:29" 10 Feb 08 "2008/2/10 16:35" "" 993 993 .82134 2130 16639 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 32 "Kanagawa" 09 Feb 08 "2008/2/9 8:55" 09 Feb 08 "2008/2/9 9:02" "" 504 504 .4168735 2131 16644 "Used in the analysis" "First" "5th" "4th" "Second" "Third" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Don't want to answer" "Yes" "Employee at a private company" "Other" "More than 14 million yen" "4-6 million yen" 31 "Saitama" 11 Feb 08 "2008/2/11 7:35" 11 Feb 08 "2008/2/11 7:44" "" 963 963 .8762512 795 167 .8264033 .1735967 2132 16651 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "6-8 million yen" 47 "Osaka" 10 Feb 08 "2008/2/10 11:04" 10 Feb 08 "2008/2/10 11:11" "" 878 878 .7989081 728 149 .8301026 .1698974 2133 16653 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 42 "Miyazaki" 10 Feb 08 "2008/2/10 1:30" 10 Feb 08 "2008/2/10 1:40" "" 852 852 .7752503 709 142 .8331375 .1668625 2134 16654 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Error answer (3)" "Error answer (3)" "Male" "High school" "Yes" "Employee at a private company" "Manager" "Don't want to answer" "6-8 million yen" 44 "Ishikawa" 13 Feb 08 "2008/2/13 12:26" 13 Feb 08 "2008/2/13 12:43" "" 1099 1099 1 912 186 .8306011 .1693989 2135 16655 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 23 "Wakayama" 11 Feb 08 "2008/2/11 17:37" 11 Feb 08 "2008/2/11 17:43" "" 1006 1006 .912058 215 29 .8811476 .1188525 2136 16661 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "6-8 million yen" "4-6 million yen" 43 "Fukuoka" 09 Feb 08 "2008/2/9 1:23" 09 Feb 08 "2008/2/9 1:31" "" 333 333 .3019039 84 10 .893617 .106383 2137 16663 "Used in the analysis" "6th" "5th" "4th" "First" "Second" "Third" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 41 "Chiba" 08 Feb 08 "2008/2/8 22:37" 09 Feb 08 "2008/2/9 21:08" "2008/2/9 20:59" 839 839 .693962 2138 16665 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "12-14 million yen" "4-6 million yen" 27 "Tokyo" 08 Feb 08 "2008/2/8 21:50" 09 Feb 08 "2008/2/9 0:05" "2008/2/8 23:31" 89 89 .0809827 77 11 .875 .125 2139 16668 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "Do not care" "NEC" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 33 "Aichi" 09 Feb 08 "2008/2/9 22:13" 09 Feb 08 "2008/2/9 22:21" "" 814 814 .7406734 674 139 .8290283 .1709717 2140 16674 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 51 "Kagawa" 09 Feb 08 "2008/2/9 16:46" 09 Feb 08 "2008/2/9 16:52" "" 694 694 .6314831 579 114 .8354979 .1645022 2141 16683 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 43 "Tokyo" 09 Feb 08 "2008/2/9 20:15" 09 Feb 08 "2008/2/9 20:27" "" 751 751 .6808704 172 23 .8820513 .1179487 2142 16684 "Used in the analysis" "Third" "4th" "5th" "First" "Do not care" "Second" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 25 "Okayama" 10 Feb 08 "2008/2/10 0:53" 10 Feb 08 "2008/2/10 1:03" "" 845 845 .7688808 703 141 .8329384 .1670616 2143 16685 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 41 "Hyogo" 10 Feb 08 "2008/2/10 11:57" 10 Feb 08 "2008/2/10 12:06" "" 880 880 .7978241 192 26 .880734 .1192661 2144 16690 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 43 "Kanagawa" 08 Feb 08 "2008/2/8 22:07" 08 Feb 08 "2008/2/8 23:12" "" 141 141 .1166253 2145 16691 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "4-6 million yen" 34 "Kagawa" 09 Feb 08 "2008/2/9 22:43" 09 Feb 08 "2008/2/9 22:45" "" 889 889 .7353184 2146 16694 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Student" "DK" "Don't want to answer" 21 "Hyogo" 11 Feb 08 "2008/2/11 2:37" 11 Feb 08 "2008/2/11 2:46" "" 958 958 .8717015 791 166 .8265413 .1734587 2147 16697 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "Less than 2 million yen" 45 "Osaka" 11 Feb 08 "2008/2/11 0:03" 11 Feb 08 "2008/2/11 0:13" "" 1047 1047 .8660049 2148 16702 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Running own business" "Manager" "2-4 million yen" "Less than 2 million yen" 26 "Aomori" 09 Feb 08 "2008/2/9 9:16" 09 Feb 08 "2008/2/9 9:26" "" 457 457 .4143246 108 12 .9 .1 2149 16703 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "6-8 million yen" 62 "Kanagawa" 09 Feb 08 "2008/2/9 6:00" 09 Feb 08 "2008/2/9 6:06" "" 427 427 .3531845 2150 16710 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "8-10 million yen" 41 "Aichi" 08 Feb 08 "2008/2/8 22:48" 08 Feb 08 "2008/2/8 23:32" "" 189 189 .1719745 159 29 .8457447 .1542553 2151 16711 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 29 "Tokyo" 09 Feb 08 "2008/2/9 1:07" 09 Feb 08 "2008/2/9 1:13" "" 329 329 .299363 273 55 .8323171 .1676829 2152 16714 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 65 "Ishikawa" 09 Feb 08 "2008/2/9 14:24" 09 Feb 08 "2008/2/9 14:45" "" 641 641 .5811424 148 19 .8862275 .1137725 2153 16716 "Used in the analysis" "4th" "First" "5th" "Second" "Do not care" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Student" "DK" "Less than 2 million yen" 20 "Tokyo" 08 Feb 08 "2008/2/8 23:35" 08 Feb 08 "2008/2/8 23:51" "" 233 233 .2112421 57 8 .8769231 .1230769 2154 16721 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 54 "Kanagawa" 09 Feb 08 "2008/2/9 12:27" 09 Feb 08 "2008/2/9 12:35" "" 585 585 .5303717 139 16 .8967742 .1032258 2155 16728 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "6-8 million yen" "6-8 million yen" 40 "Hiroshima" 08 Feb 08 "2008/2/8 22:06" 08 Feb 08 "2008/2/8 22:53" "" 131 131 .1191993 114 16 .8769231 .1230769 2156 16729 "Used in the analysis" "Third" "5th" "Second" "First" "6th" "4th" "NEC" "Heard about it, but don't know well" "Have both recs." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "8-10 million yen" "2-4 million yen" 44 "Chiba" 12 Feb 08 "2008/2/12 9:21" 12 Feb 08 "2008/2/12 9:36" "" 1148 1148 .9495451 2157 16732 "Used in the analysis" "Second" "Do not care" "Third" "First" "Do not care" "Do not care" "No particular brand" "Don't know" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "4-6 million yen" 52 "Nagano" 09 Feb 08 "2008/2/9 1:41" 09 Feb 08 "2008/2/9 1:52" "" 353 353 .3212011 293 59 .8323864 .1676136 2158 16733 "Used in the analysis" "Second" "First" "4th" "Third" "6th" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 39 "Tokyo" 10 Feb 08 "2008/2/10 1:24" 10 Feb 08 "2008/2/10 1:28" "" 918 918 .7593052 2159 16736 "Used in the analysis" "Third" "Second" "5th" "First" "4th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "12-14 million yen" "4-6 million yen" 34 "Yamagata" 09 Feb 08 "2008/2/9 1:05" 09 Feb 08 "2008/2/9 1:14" "" 331 331 .3011829 274 56 .830303 .169697 2160 16738 "Used in the analysis" "4th" "5th" "Second" "Third" "6th" "First" "NEC" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Other" "Other" "10-12 million yen" "Less than 2 million yen" 29 "Ibaraki" 11 Feb 08 "2008/2/11 11:36" 11 Feb 08 "2008/2/11 11:48" "" 974 974 .8862602 804 169 .8263104 .1736896 2161 16742 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "More than 14 million yen" "8-10 million yen" 55 "Tottori" 09 Feb 08 "2008/2/9 1:21" 09 Feb 08 "2008/2/9 1:30" "" 342 342 .311192 283 58 .829912 .170088 2162 16744 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "2-4 million yen" "Less than 2 million yen" 54 "Nara" 08 Feb 08 "2008/2/8 21:30" 08 Feb 08 "2008/2/8 21:41" "" 54 54 .044665 2163 16745 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "6-8 million yen" 62 "Osaka" 10 Feb 08 "2008/2/10 15:51" 10 Feb 08 "2008/2/10 16:05" "" 905 905 .8234759 746 158 .8252212 .1747788 2164 16747 "Used in the analysis" "Second" "6th" "Third" "First" "Do not care" "4th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Don't want to answer" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 59 "Kanagawa" 09 Feb 08 "2008/2/9 20:45" 09 Feb 08 "2008/2/9 20:57" "" 778 778 .7079163 645 132 .8301159 .1698842 2165 16752 "Used in the analysis" "First" "6th" "Second" "4th" "5th" "Third" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "4-6 million yen" "4-6 million yen" 36 "Fukuoka" 09 Feb 08 "2008/2/9 8:15" 09 Feb 08 "2008/2/9 8:24" "" 474 474 .3920596 2166 16753 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "Panasonic" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 64 "Niigata" 09 Feb 08 "2008/2/9 21:15" 09 Feb 08 "2008/2/9 21:23" "" 788 788 .7170154 653 134 .8297332 .1702668 2167 16755 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "12-14 million yen" "10-12 million yen" 53 "Mie" 09 Feb 08 "2008/2/9 9:34" 09 Feb 08 "2008/2/9 9:48" "" 474 474 .4297371 110 12 .9016393 .0983607 2168 16756 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "Do not care" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "DK" "Don't want to answer" 34 "Aichi" 09 Feb 08 "2008/2/9 22:23" 09 Feb 08 "2008/2/9 22:28" "" 797 797 .7225748 178 24 .8811881 .1188119 2169 16764 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 47 "Tokyo" 08 Feb 08 "2008/2/8 22:48" 09 Feb 08 "2008/2/9 1:52" "2008/2/9 1:46" 338 338 .306437 85 11 .8854167 .1145833 2170 16766 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "6-8 million yen" 60 "Wakayama" 09 Feb 08 "2008/2/9 9:28" 09 Feb 08 "2008/2/9 9:34" "" 466 466 .4224841 109 12 .9008265 .0991736 2171 16769 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 35 "Aichi" 10 Feb 08 "2008/2/10 10:23" 10 Feb 08 "2008/2/10 10:34" "" 861 861 .7805983 189 26 .8790697 .1209302 2172 16770 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "8-10 million yen" 61 "Shizuoka" 12 Feb 08 "2008/2/12 8:38" 12 Feb 08 "2008/2/12 8:48" "" 1142 1142 .9445823 2173 16780 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 53 "Chiba" 09 Feb 08 "2008/2/9 21:04" 09 Feb 08 "2008/2/9 21:10" "" 784 784 .7133758 649 134 .8288633 .1711366 2174 16781 "Used in the analysis" "5th" "6th" "4th" "First" "Second" "Third" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 45 "Chiba" 09 Feb 08 "2008/2/9 20:52" 09 Feb 08 "2008/2/9 20:57" "" 834 834 .6898263 2175 16782 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 44 "Hokkaido" 09 Feb 08 "2008/2/9 11:46" 09 Feb 08 "2008/2/9 11:56" "" 636 636 .5260546 2176 16785 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "8-10 million yen" "Less than 2 million yen" 23 "Osaka" 12 Feb 08 "2008/2/12 12:57" 12 Feb 08 "2008/2/12 13:03" "" 1055 1055 .9564823 225 31 .8789063 .1210938 2177 16786 "Used in the analysis" "4th" "Second" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" "Kanagawa" 08 Feb 08 "2008/2/8 21:36" 08 Feb 08 "2008/2/8 22:08" "2008/02/08 21:38:34##2008/02/08 21:41:28##2008/02/08 21:46:11##2008/02/08 22:05:45" 74 74 .0670898 15 4 .7894737 .2105263 2178 16789 "Used in the analysis" "5th" "Third" "Second" "First" "6th" "4th" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 39 "Chiba" 08 Feb 08 "2008/2/8 21:52" 08 Feb 08 "2008/2/8 22:25" "" 121 121 .1097008 27 5 .84375 .15625 2179 16790 "Used in the analysis" "Do not care" "4th" "Second" "First" "Do not care" "Third" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "10-12 million yen" 56 "Aomori" 09 Feb 08 "2008/2/9 0:10" 09 Feb 08 "2008/2/9 0:30" "" 306 306 .2531017 2180 16795 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 40 "Osaka" 09 Feb 08 "2008/2/9 6:11" 09 Feb 08 "2008/2/9 6:18" "" 396 396 .3603276 332 63 .8405063 .1594937 2181 16802 "Used in the analysis" "4th" "Third" "Second" "First" "6th" "5th" "Sony" "know" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 33 "Saitama" 08 Feb 08 "2008/2/8 21:27" 08 Feb 08 "2008/2/8 21:33" "" 42 42 .038078 11 3 .7857143 .2142857 2182 16805 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "Panasonic" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "12-14 million yen" "2-4 million yen" 37 "Nara" 09 Feb 08 "2008/2/9 20:14" 09 Feb 08 "2008/2/9 20:22" "" 762 762 .6933576 630 131 .8278581 .1721419 2183 16811 "Used in the analysis" "First" "5th" "6th" "Third" "4th" "Second" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Homemaker" "4-6 million yen" "Less than 2 million yen" 40 "Tokyo" 09 Feb 08 "2008/2/9 0:52" 09 Feb 08 "2008/2/9 0:59" "" 356 356 .2944582 2184 16829 "Used in the analysis" "Second" "Do not care" "Third" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "6-8 million yen" 63 "Aichi" 09 Feb 08 "2008/2/9 11:21" 09 Feb 08 "2008/2/9 11:28" "" 564 564 .5131938 474 89 .8419183 .1580817 2185 16830 "Used in the analysis" "First" "Third" "Second" "4th" "5th" "6th" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 60 "Tochigi" 09 Feb 08 "2008/2/9 12:47" 09 Feb 08 "2008/2/9 13:28" "" 606 606 .5494107 144 16 .9 .1 2186 16831 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "4-6 million yen" "2-4 million yen" 40 "Hiroshima" 09 Feb 08 "2008/2/9 10:55" 09 Feb 08 "2008/2/9 11:07" "" 536 536 .4859474 124 14 .8985507 .1014493 2187 16832 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 44 "Fukuoka" 09 Feb 08 "2008/2/9 10:45" 09 Feb 08 "2008/2/9 10:51" "" 528 528 .4786945 121 14 .8962963 .1037037 2188 16834 "Used in the analysis" "6th" "First" "Third" "Second" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Don't know" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 44 "Kanagawa" 09 Feb 08 "2008/2/9 7:52" 09 Feb 08 "2008/2/9 7:57" "" 401 401 .3635539 101 12 .8938053 .1061947 2189 16837 "Used in the analysis" "Second" "4th" "5th" "First" "Do not care" "Third" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "More than 14 million yen" "6-8 million yen" 32 "Tokyo" 09 Feb 08 "2008/2/9 0:41" 09 Feb 08 "2008/2/9 0:50" "" 349 349 .2886683 2190 16840 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Don't want to answer" "Employee at a private company" "Clerical" "Don't want to answer" "2-4 million yen" 43 "Tokyo" 11 Feb 08 "2008/2/11 10:16" 11 Feb 08 "2008/2/11 10:29" "" 967 967 .8798908 798 168 .8260869 .173913 2191 16846 "Used in the analysis" "Second" "6th" "5th" "First" "Third" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 34 "Saitama" 09 Feb 08 "2008/2/9 9:30" 09 Feb 08 "2008/2/9 9:42" "" 539 539 .445823 2192 16847 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "2-4 million yen" 52 "Kagawa" 09 Feb 08 "2008/2/9 12:56" 09 Feb 08 "2008/2/9 13:09" "" 598 598 .5421578 142 16 .8987342 .1012658 2193 16849 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 48 "Osaka" 09 Feb 08 "2008/2/9 21:03" 09 Feb 08 "2008/2/9 21:09" "" 783 783 .7124659 649 133 .8299233 .1700767 2194 16850 "Used in the analysis" "Second" "4th" "5th" "First" "6th" "Third" "No particular brand" "Don't know" "Don't know" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Error answer (3)" "Error answer (3)" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 68 "Tokyo" 09 Feb 08 "2008/2/9 8:00" 09 Feb 08 "2008/2/9 8:11" "" 437 437 .3976342 365 71 .8371559 .162844 2195 16854 "Used in the analysis" "First" "4th" "5th" "Third" "Second" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "4-6 million yen" 51 "Gifu" 10 Feb 08 "2008/2/10 21:53" 10 Feb 08 "2008/2/10 22:07" "" 1031 1031 .8527709 2196 16861 "Used in the analysis" "First" "Second" "4th" "Third" "6th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "10-12 million yen" "Less than 2 million yen" 22 "Miyagi" 09 Feb 08 "2008/2/9 22:03" 09 Feb 08 "2008/2/9 22:11" "" 873 873 .7220843 2197 16863 "Used in the analysis" "Third" "First" "6th" "Second" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 28 "Shimane" 08 Feb 08 "2008/2/8 23:53" 09 Feb 08 "2008/2/9 0:48" "" 325 325 .2688172 2198 16865 "Used in the analysis" "4th" "Third" "5th" "Second" "6th" "First" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "4-6 million yen" "2-4 million yen" 64 "Hokkaido" 09 Feb 08 "2008/2/9 13:28" 09 Feb 08 "2008/2/9 13:33" "" 616 616 .5584769 146 16 .9012346 .0987654 2199 16866 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 34 "Kanagawa" 08 Feb 08 "2008/2/8 22:48" 08 Feb 08 "2008/2/8 23:36" "" 216 216 .1965423 183 32 .8511628 .1488372 2200 16870 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "10-12 million yen" "2-4 million yen" 29 "Hyogo" 09 Feb 08 "2008/2/9 15:21" 09 Feb 08 "2008/2/9 15:27" "" 739 739 .611249 2201 16877 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "Do not care" "NEC" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 54 "Kagawa" 09 Feb 08 "2008/2/9 9:56" 09 Feb 08 "2008/2/9 10:14" "" 564 564 .4665012 2202 16879 "Used in the analysis" "Second" "6th" "Third" "First" "4th" "5th" "NEC" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 65 "Osaka" 08 Feb 08 "2008/2/8 22:27" 08 Feb 08 "2008/2/8 23:09" "2008/2/8 22:36" 174 174 .1577516 44 6 .88 .12 2203 16880 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 66 "Gunma" 08 Feb 08 "2008/2/8 22:24" 08 Feb 08 "2008/2/8 22:50" "" 153 153 .1265509 2204 16882 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "know" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Other" "2-4 million yen" "Less than 2 million yen" 53 "Fukuoka" 08 Feb 08 "2008/2/8 21:29" 08 Feb 08 "2008/2/8 21:34" "" 46 46 .0417044 11 3 .7857143 .2142857 2205 16883 "Used in the analysis" "4th" "First" "Third" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "DK" "2-4 million yen" 23 "Fukuoka" 10 Feb 08 "2008/2/10 21:25" 10 Feb 08 "2008/2/10 21:32" "" 939 939 .8513146 202 28 .8782609 .1217391 2206 16888 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Other" "Manager" "2-4 million yen" "2-4 million yen" 64 "Hiroshima" 08 Feb 08 "2008/2/8 21:33" 08 Feb 08 "2008/2/8 21:45" "" 57 57 .0471464 2207 16891 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "5th" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "2-4 million yen" 31 "Hiroshima" 09 Feb 08 "2008/2/9 22:15" 09 Feb 08 "2008/2/9 22:22" "" 878 878 .72622 2208 16892 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "8-10 million yen" "6-8 million yen" 66 "Tokyo" 09 Feb 08 "2008/2/9 17:54" 09 Feb 08 "2008/2/9 18:12" "" 721 721 .656051 600 120 .8333333 .1666667 2209 16902 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 45 "Mie" 08 Feb 08 "2008/2/8 22:58" 09 Feb 08 "2008/2/9 16:47" "2008/2/9 16:43" 191 191 .1579818 2210 16908 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "NEC" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 29 "Saitama" 09 Feb 08 "2008/2/9 0:25" 09 Feb 08 "2008/2/9 0:56" "" 340 340 .2812242 2211 16909 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 62 "Osaka" 09 Feb 08 "2008/2/9 15:57" 09 Feb 08 "2008/2/9 16:08" "" 757 757 .6261373 2212 16910 "Used in the analysis" "First" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Unemployed" "DK" "Less than 2 million yen" 60 "Osaka" 09 Feb 08 "2008/2/9 10:30" 09 Feb 08 "2008/2/9 10:38" "" 517 517 .4687217 119 13 .9015151 .0984849 2213 16912 "Used in the analysis" "Third" "4th" "6th" "First" "5th" "Second" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Clerical" "10-12 million yen" "10-12 million yen" 40 "Aichi" 10 Feb 08 "2008/2/10 20:41" 10 Feb 08 "2008/2/10 21:18" "" 929 929 .8453139 767 161 .8265086 .1734914 2214 16913 "Used in the analysis" "First" "5th" "Second" "Third" "Do not care" "4th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 34 "Nara" 09 Feb 08 "2008/2/9 15:06" 09 Feb 08 "2008/2/9 15:12" "" 729 729 .6029777 2215 16914 "Used in the analysis" "Second" "5th" "Do not care" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 37 "Shizuoka" 11 Feb 08 "2008/2/11 23:16" 11 Feb 08 "2008/2/11 23:21" "" 1126 1126 .9313482 2216 16922 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 40 "Osaka" 08 Feb 08 "2008/2/8 21:29" 08 Feb 08 "2008/2/8 21:38" "" 50 50 .0413565 2217 16923 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Other" "Other" "2-4 million yen" "2-4 million yen" 39 "Fukuoka" 08 Feb 08 "2008/2/8 21:32" 08 Feb 08 "2008/2/8 21:39" "" 39 39 .0354868 32 6 .8421053 .1578947 2218 16930 "Used in the analysis" "Second" "Do not care" "Third" "First" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "Don't want to answer" "Don't want to answer" 62 "Hokkaido" 09 Feb 08 "2008/2/9 8:55" 09 Feb 08 "2008/2/9 9:07" "" 442 442 .4007253 107 12 .8991597 .1008403 2219 16932 "Used in the analysis" "First" "Second" "Third" "Do not care" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 27 "Saga" 09 Feb 08 "2008/2/9 14:37" 09 Feb 08 "2008/2/9 14:42" "" 643 643 .5829556 148 20 .8809524 .1190476 2220 16934 "Used in the analysis" "First" "5th" "4th" "Second" "Do not care" "Third" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Clerical" "2-4 million yen" "2-4 million yen" 49 "Miyagi" 08 Feb 08 "2008/2/8 22:03" 08 Feb 08 "2008/2/8 23:02" "" 132 132 .1196736 30 5 .8571429 .1428571 2221 16937 "Used in the analysis" "First" "6th" "Third" "Second" "5th" "4th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 37 "Kumamoto" 08 Feb 08 "2008/2/8 23:32" 09 Feb 08 "2008/2/9 0:00" "2008/2/8 23:48" 264 264 .2183623 2222 16940 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "6-8 million yen" "6-8 million yen" 41 "Kumamoto" 11 Feb 08 "2008/2/11 0:48" 11 Feb 08 "2008/2/11 0:54" "" 1052 1052 .8701406 2223 16944 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Working for your family business" "Other" "Don't want to answer" "Don't want to answer" 52 "Niigata" 09 Feb 08 "2008/2/9 10:18" 09 Feb 08 "2008/2/9 10:28" "" 579 579 .4789082 2224 16947 "Used in the analysis" "4th" "First" "Second" "Third" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Homemaker" "2-4 million yen" "2-4 million yen" 68 "Shizuoka" 09 Feb 08 "2008/2/9 10:51" 09 Feb 08 "2008/2/9 10:58" "" 611 611 .5053763 2225 16950 "Used in the analysis" "Third" "5th" "Second" "First" "4th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "4-6 million yen" "4-6 million yen" 38 "Saga" 11 Feb 08 "2008/2/11 11:21" 11 Feb 08 "2008/2/11 11:26" "" 1075 1075 .8891646 2226 16955 "Used in the analysis" "First" "Second" "4th" "Third" "6th" "5th" "Sony" "know" "Don't know" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "DK" "Less than 2 million yen" 22 "Osaka" 09 Feb 08 "2008/2/9 1:34" 09 Feb 08 "2008/2/9 1:37" "" 334 334 .3028105 84 11 .8842105 .1157895 2227 16956 "Used in the analysis" "Third" "First" "Second" "4th" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 28 "Yamagata" 09 Feb 08 "2008/2/9 0:06" 09 Feb 08 "2008/2/9 0:24" "" 295 295 .2440033 2228 16963 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 36 "Kanagawa" 11 Feb 08 "2008/2/11 22:37" 11 Feb 08 "2008/2/11 22:46" "" 1017 1017 .9253867 842 174 .8287402 .1712598 2229 16964 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "Do not care" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 36 "Saitama" 08 Feb 08 "2008/2/8 21:43" 08 Feb 08 "2008/2/8 22:06" "" 74 74 .0673339 64 9 .8767123 .1232877 2230 16965 "Used in the analysis" "Second" "5th" "6th" "First" "Third" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "4-6 million yen" "4-6 million yen" 36 "Akita" 09 Feb 08 "2008/2/9 11:34" 09 Feb 08 "2008/2/9 11:42" "" 633 633 .5235732 2231 16966 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 55 "Kanagawa" 09 Feb 08 "2008/2/9 19:12" 09 Feb 08 "2008/2/9 19:25" "" 732 732 .6636446 163 22 .8810811 .1189189 2232 16967 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 27 "Miyagi" 09 Feb 08 "2008/2/9 1:54" 09 Feb 08 "2008/2/9 1:59" "" 340 340 .3082502 85 11 .8854167 .1145833 2233 16969 "Used in the analysis" "6th" "Second" "4th" "First" "5th" "Third" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 52 "Osaka" 11 Feb 08 "2008/2/11 1:07" 11 Feb 08 "2008/2/11 1:13" "" 951 951 .8653321 785 165 .8263158 .1736842 2234 16971 "Used in the analysis" "Second" "4th" "5th" "First" "Third" "6th" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 26 "Chiba" 09 Feb 08 "2008/2/9 3:01" 09 Feb 08 "2008/2/9 3:04" "" 353 353 .3200363 88 11 .8888889 .1111111 2235 16983 "Used in the analysis" "First" "Third" "Do not care" "Do not care" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "4-6 million yen" "2-4 million yen" 65 "Hokkaido" 09 Feb 08 "2008/2/9 9:47" 09 Feb 08 "2008/2/9 10:06" "" 505 505 .4595087 421 83 .8353174 .1646825 2236 16986 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "4-6 million yen" 59 "Hokkaido" 11 Feb 08 "2008/2/11 13:50" 11 Feb 08 "2008/2/11 14:02" "" 981 981 .8926297 811 169 .827551 .172449 2237 16987 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "4-6 million yen" "2-4 million yen" 48 "Nara" 09 Feb 08 "2008/2/9 15:04" 09 Feb 08 "2008/2/9 15:08" "" 727 727 .6013234 2238 16989 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Other" "HITACHI" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Graduate school" "No" "Employee at a private company" "Sales, service and manual labor" "More than 14 million yen" "6-8 million yen" 36 "Tokyo" 09 Feb 08 "2008/2/9 9:07" 09 Feb 08 "2008/2/9 9:16" "" 512 512 .4234905 2239 16992 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Other" "FUJITSU" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 52 "Hokkaido" 09 Feb 08 "2008/2/9 11:16" 09 Feb 08 "2008/2/9 11:24" "" 562 562 .511374 472 89 .8413547 .1586453 2240 16999 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "5th" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 55 "Saitama" 10 Feb 08 "2008/2/10 12:10" 10 Feb 08 "2008/2/10 12:21" "" 993 993 .900272 194 26 .8818182 .1181818 2241 17011 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "DK" "Don't want to answer" 32 "Shizuoka" 09 Feb 08 "2008/2/9 23:31" 09 Feb 08 "2008/2/9 23:40" "" 831 831 .756142 691 139 .8325301 .1674699 2242 17012 "Used in the analysis" "First" "Second" "5th" "Third" "4th" "6th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 29 "Kagoshima" 09 Feb 08 "2008/2/9 11:31" 09 Feb 08 "2008/2/9 11:38" "" 559 559 .5067996 128 15 .8951049 .1048951 2243 17013 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "10-12 million yen" "10-12 million yen" 42 "Tokyo" 09 Feb 08 "2008/2/9 0:58" 09 Feb 08 "2008/2/9 1:07" "" 324 324 .2948135 268 55 .8297214 .1702786 2244 17019 "Used in the analysis" "Second" "5th" "Do not care" "First" "6th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "Don't want to answer" "Don't want to answer" 68 "Tokyo" 11 Feb 08 "2008/2/11 9:32" 11 Feb 08 "2008/2/11 9:47" "" 1067 1067 .8825476 2245 17020 "Used in the analysis" "Third" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "6-8 million yen" 69 "Chiba" 09 Feb 08 "2008/2/9 21:16" 09 Feb 08 "2008/2/9 21:31" "" 791 791 .7197452 655 135 .8291139 .1708861 2246 17022 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "Panasonic" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "4-6 million yen" 65 "Niigata" 11 Feb 08 "2008/2/11 16:03" 11 Feb 08 "2008/2/11 16:14" "" 991 991 .9017289 819 171 .8272727 .1727273 2247 17025 "Used in the analysis" "First" "5th" "Third" "Second" "4th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "2-4 million yen" 70 "Okayama" 09 Feb 08 "2008/2/9 17:47" 09 Feb 08 "2008/2/9 18:00" "" 719 719 .6542311 599 119 .8342618 .1657382 2248 17030 "Used in the analysis" "Third" "4th" "First" "Second" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 60 "Aichi" 09 Feb 08 "2008/2/9 9:53" 09 Feb 08 "2008/2/9 10:12" "" 562 562 .464847 2249 17035 "Used in the analysis" "5th" "6th" "First" "Second" "4th" "Third" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 56 "Yamaguchi" 09 Feb 08 "2008/2/9 13:36" 09 Feb 08 "2008/2/9 13:49" "" 697 697 .5765095 2250 17037 "Used in the analysis" "Second" "5th" "6th" "First" "Third" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 29 "Osaka" 11 Feb 08 "2008/2/11 21:19" 11 Feb 08 "2008/2/11 21:23" "" 1010 1010 .9190173 836 173 .8285431 .1714569 2251 17038 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 33 "Gifu" 09 Feb 08 "2008/2/9 10:05" 09 Feb 08 "2008/2/9 10:14" "" 568 568 .4698098 2252 17040 "Used in the analysis" "First" "Second" "6th" "Third" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Running own business" "Clerical" "Don't want to answer" "Less than 2 million yen" 47 "Ibaraki" 09 Feb 08 "2008/2/9 7:59" 09 Feb 08 "2008/2/9 8:03" "" 466 466 .3854425 2253 17043 "Used in the analysis" "First" "Do not care" "Third" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Student" "DK" "DK" 36 "Miyagi" 08 Feb 08 "2008/2/8 21:51" 08 Feb 08 "2008/2/8 23:46" "2008/2/8 23:31" 237 237 .1960298 2254 17047 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Don't want to answer" "Yes" "Employee at a private company" "Don't want to answer" "Don't want to answer" "Don't want to answer" 58 "Fukuoka" 09 Feb 08 "2008/2/9 3:43" 09 Feb 08 "2008/2/9 3:51" "" 382 382 .3475887 320 61 .839895 .160105 2255 17049 "Used in the analysis" "6th" "5th" "Second" "First" "Third" "4th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Employee at a private company" "Clerical" "More than 14 million yen" "4-6 million yen" 25 "Kanagawa" 08 Feb 08 "2008/2/8 21:34" 08 Feb 08 "2008/2/8 21:39" "" 57 57 .0471464 2256 17053 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Working for your family business" "Clerical" "2-4 million yen" "2-4 million yen" 40 "Tochigi" 09 Feb 08 "2008/2/9 14:37" 09 Feb 08 "2008/2/9 14:43" "" 718 718 .5938792 2257 17057 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "Do not care" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "Less than 2 million yen" "Less than 2 million yen" 27 "Gunma" 12 Feb 08 "2008/2/12 19:22" 12 Feb 08 "2008/2/12 19:26" "" 1184 1184 .9793218 2258 17058 "Used in the analysis" "5th" "6th" "4th" "Second" "Third" "First" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 63 "Kanagawa" 09 Feb 08 "2008/2/9 2:26" 09 Feb 08 "2008/2/9 2:37" "" 364 364 .3312102 303 60 .8347107 .1652893 2259 17059 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 39 "Fukuoka" 08 Feb 08 "2008/2/8 21:37" 08 Feb 08 "2008/2/8 21:57" "" 69 69 .057072 2260 17063 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "10-12 million yen" 62 "Tokyo" 09 Feb 08 "2008/2/9 13:51" 09 Feb 08 "2008/2/9 13:57" "" 703 703 .5814723 2261 17072 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Don't want to answer" "Running own business" "Manager" "Don't want to answer" "Don't want to answer" 50 "Tottori" 08 Feb 08 "2008/2/8 21:36" 08 Feb 08 "2008/2/8 21:48" "" 53 53 .0482257 43 9 .8269231 .1730769 2262 17081 "Used in the analysis" "Third" "Second" "5th" "First" "6th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 61 "Osaka" 09 Feb 08 "2008/2/9 8:37" 09 Feb 08 "2008/2/9 8:48" "" 430 430 .3898459 106 12 .8983051 .1016949 2263 17084 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "More than 14 million yen" "6-8 million yen" 45 "Osaka" 09 Feb 08 "2008/2/9 18:03" 09 Feb 08 "2008/2/9 18:10" "" 711 711 .6446056 159 21 .8833333 .1166667 2264 17086 "Used in the analysis" "Third" "6th" "First" "Second" "4th" "5th" "Panasonic" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 35 "Tokyo" 10 Feb 08 "2008/2/10 21:02" 10 Feb 08 "2008/2/10 21:14" "" 937 937 .8495014 202 28 .8782609 .1217391 2265 17091 "Used in the analysis" "Third" "6th" "5th" "First" "4th" "Second" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "4-6 million yen" 61 "Miyagi" 11 Feb 08 "2008/2/11 14:08" 11 Feb 08 "2008/2/11 14:17" "" 1088 1088 .8999173 2266 17099 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Other" "Other" "4-6 million yen" "2-4 million yen" 63 "Kanagawa" 08 Feb 08 "2008/2/8 23:56" 09 Feb 08 "2008/2/9 0:27" "" 283 283 .2575068 237 45 .8404256 .1595745 2267 17102 "Used in the analysis" "First" "4th" "5th" "Second" "Do not care" "Third" "Sony" "Heard about it, but don't know well" "Have neither rec." 3 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 59 "Hyogo" 09 Feb 08 "2008/2/9 14:13" 09 Feb 08 "2008/2/9 14:21" "" 713 713 .5897436 2268 17105 "Used in the analysis" "6th" "Third" "Second" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 56 "Chiba" 09 Feb 08 "2008/2/9 14:04" 09 Feb 08 "2008/2/9 14:18" "" 639 639 .5814376 539 99 .8448276 .1551724 2269 17108 "Used in the analysis" "First" "Third" "4th" "5th" "Second" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "2-4 million yen" 24 "Niigata" 09 Feb 08 "2008/2/9 2:39" 09 Feb 08 "2008/2/9 2:42" "" 399 399 .3300248 2270 17112 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 32 "Miyagi" 09 Feb 08 "2008/2/9 8:17" 09 Feb 08 "2008/2/9 8:24" "" 445 445 .4049135 371 73 .8355856 .1644144 2271 17114 "Used in the analysis" "Second" "5th" "Third" "First" "6th" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 41 "Chiba" 08 Feb 08 "2008/2/8 22:41" 09 Feb 08 "2008/2/9 11:07" "2008/2/9 10:56" 534 534 .4841342 122 14 .8970588 .1029412 2272 17116 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Working for your family business" "Other" "2-4 million yen" "Less than 2 million yen" 37 "Fukuoka" 09 Feb 08 "2008/2/9 13:46" 09 Feb 08 "2008/2/9 13:56" "" 630 630 .5732484 530 99 .8426073 .1573927 2273 17120 "Used in the analysis" "Third" "Do not care" "First" "Second" "5th" "4th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 57 "Osaka" 09 Feb 08 "2008/2/9 0:32" 09 Feb 08 "2008/2/9 0:42" "" 288 288 .2611061 73 9 .8902439 .1097561 2274 17122 "Used in the analysis" "First" "5th" "Second" "Third" "4th" "6th" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 49 "Aichi" 08 Feb 08 "2008/2/8 21:31" 08 Feb 08 "2008/2/8 21:40" "" 52 52 .0430108 2275 17124 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Other" "10-12 million yen" "6-8 million yen" 42 "Saitama" 09 Feb 08 "2008/2/9 6:48" 09 Feb 08 "2008/2/9 6:55" "" 402 402 .3657871 336 65 .8379052 .1620948 2276 17127 "Used in the analysis" "4th" "5th" "6th" "First" "Second" "Third" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 28 "Osaka" 09 Feb 08 "2008/2/9 20:39" 09 Feb 08 "2008/2/9 20:44" "" 757 757 .6863101 174 23 .8832487 .1167513 2277 17130 "Used in the analysis" "Second" "6th" "5th" "First" "4th" "Third" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 24 "Okayama" 08 Feb 08 "2008/2/8 22:31" 08 Feb 08 "2008/2/8 23:18" "" 169 169 .1397849 2278 17137 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Other" "Clerical" "2-4 million yen" "2-4 million yen" 57 "Osaka" 09 Feb 08 "2008/2/9 8:15" 09 Feb 08 "2008/2/9 8:29" "" 449 449 .4085532 374 74 .8348214 .1651786 2279 17138 "Used in the analysis" "First" "Second" "Third" "4th" "6th" "5th" "Sony" "Don't know" "Have both recs." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "6-8 million yen" "2-4 million yen" 63 "Yamaguchi" 09 Feb 08 "2008/2/9 7:57" 09 Feb 08 "2008/2/9 8:02" "" 464 464 .3837883 2280 17139 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Other" "FUJITSU and Fuji film" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 60 "Mie" 10 Feb 08 "2008/2/10 15:42" 10 Feb 08 "2008/2/10 15:50" "" 986 986 .81555 2281 17140 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 27 "Miyazaki" 09 Feb 08 "2008/2/9 10:38" 09 Feb 08 "2008/2/9 10:50" "" 538 538 .4895359 450 87 .8379889 .1620112 2282 17143 "Used in the analysis" "4th" "Second" "First" "Third" "6th" "5th" "Sharp" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Elementary/junior high school" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "Less than 2 million yen" 29 "Hyogo" 09 Feb 08 "2008/2/9 2:27" 09 Feb 08 "2008/2/9 2:37" "" 394 394 .3258892 2283 17147 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 67 "Chiba" 08 Feb 08 "2008/2/8 22:13" 08 Feb 08 "2008/2/8 22:33" "" 151 151 .1368994 38 6 .8636364 .1363636 2284 17150 "Used in the analysis" "First" "Third" "Second" "4th" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 28 "Aichi" 12 Feb 08 "2008/2/12 18:51" 12 Feb 08 "2008/2/12 18:55" "" 1075 1075 .9746147 232 32 .8787879 .1212121 2285 17152 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "4th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 44 "Tokyo" 08 Feb 08 "2008/2/8 23:25" 09 Feb 08 "2008/2/9 0:00" "" 262 262 .216708 2286 17154 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "NEC" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Don't want to answer" "Employee at a private company" "Sales, service and manual labor" "Don't want to answer" "Don't want to answer" 26 "Yamagata" 10 Feb 08 "2008/2/10 3:37" 10 Feb 08 "2008/2/10 3:42" "" 842 842 .7633726 186 25 .8815166 .1184834 2287 17157 "Used in the analysis" "First" "Second" "Do not care" "Third" "Do not care" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Homemaker" "2-4 million yen" "Less than 2 million yen" 34 "Hokkaido" 11 Feb 08 "2008/2/11 22:43" 11 Feb 08 "2008/2/11 22:49" "" 1020 1020 .9281164 844 175 .828263 .171737 2288 17160 "Used in the analysis" "Second" "First" "4th" "Third" "6th" "5th" "Sony" "Don't know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Running own business" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 61 "Kyoto" 08 Feb 08 "2008/2/8 21:42" 08 Feb 08 "2008/2/8 22:04" "" 87 87 .0719603 2289 17163 "Used in the analysis" "Second" "6th" "5th" "First" "Third" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 55 "Tokyo" 10 Feb 08 "2008/2/10 20:03" 10 Feb 08 "2008/2/10 20:16" "" 1016 1016 .8403639 2290 17167 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 38 "Aichi" 09 Feb 08 "2008/2/9 10:43" 09 Feb 08 "2008/2/9 10:54" "" 605 605 .5004135 2291 17168 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "DK" "Don't want to answer" 35 "Tokyo" 09 Feb 08 "2008/2/9 1:26" 09 Feb 08 "2008/2/9 1:34" "" 344 344 .3130118 285 58 .8309038 .1690962 2292 17171 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 69 "Shizuoka" 09 Feb 08 "2008/2/9 17:22" 09 Feb 08 "2008/2/9 17:30" "" 785 785 .6492969 2293 17180 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "5th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "Don't want to answer" "Don't want to answer" 51 "Aichi" 09 Feb 08 "2008/2/9 20:18" 09 Feb 08 "2008/2/9 20:28" "" 752 752 .681777 173 23 .8826531 .1173469 2294 17182 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "6th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 61 "Kanagawa" 08 Feb 08 "2008/2/8 21:38" 08 Feb 08 "2008/2/8 21:50" "" 69 69 .057072 2295 17190 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 68 "Niigata" 08 Feb 08 "2008/2/8 22:13" 08 Feb 08 "2008/2/8 22:48" "" 134 134 .1108354 2296 17196 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 52 "Fukuoka" 09 Feb 08 "2008/2/9 12:32" 09 Feb 08 "2008/2/9 12:43" "" 658 658 .5442514 2297 17202 "Used in the analysis" "First" "4th" "6th" "Third" "5th" "Second" "Sony" "know" "Have neither rec." 3 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "4-6 million yen" 39 "Okayama" 09 Feb 08 "2008/2/9 8:22" 09 Feb 08 "2008/2/9 8:30" "" 479 479 .3961952 2298 17203 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Apple" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 33 "Aichi" 12 Feb 08 "2008/2/12 18:18" 12 Feb 08 "2008/2/12 18:25" "" 1181 1181 .9768404 2299 17210 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "Less than 2 million yen" 53 "Saitama" 09 Feb 08 "2008/2/9 14:39" 09 Feb 08 "2008/2/9 14:49" "" 653 653 .5941765 550 102 .8435583 .1564417 2300 17215 "Used in the analysis" "4th" "Third" "5th" "First" "Second" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "10-12 million yen" "6-8 million yen" 37 "Chiba" 10 Feb 08 "2008/2/10 11:57" 10 Feb 08 "2008/2/10 12:02" "" 878 878 .7960109 191 26 .8801844 .1198157 2301 17218 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sharp" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "6-8 million yen" "Less than 2 million yen" 37 "Fukuoka" 09 Feb 08 "2008/2/9 22:36" 09 Feb 08 "2008/2/9 22:43" "" 805 805 .7298278 179 24 .8817734 .1182266 2302 17220 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 32 "Aomori" 08 Feb 08 "2008/2/8 21:52" 08 Feb 08 "2008/2/8 22:27" "" 106 106 .0961015 25 4 .862069 .137931 2303 17226 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Other" "FUJITSU" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "Less than 2 million yen" 66 "Fukuoka" 11 Feb 08 "2008/2/11 0:06" 11 Feb 08 "2008/2/11 0:16" "" 959 959 .8694469 206 28 .8803419 .1196581 2304 17229 "Used in the analysis" "First" "5th" "4th" "Second" "Third" "Do not care" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 51 "Fukuoka" 09 Feb 08 "2008/2/9 9:28" 09 Feb 08 "2008/2/9 9:42" "" 536 536 .4433416 2305 17256 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 34 "Tokyo" 13 Feb 08 "2008/2/13 2:40" 13 Feb 08 "2008/2/13 2:47" "" 1197 1197 .9900745 2306 17257 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Clerical" "DK" "Less than 2 million yen" 58 "Fukuoka" 08 Feb 08 "2008/2/8 23:32" 08 Feb 08 "2008/2/8 23:53" "" 242 242 .2001654 2307 17261 "Used in the analysis" "Second" "First" "Third" "6th" "5th" "4th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "Yes" "Student" "4-6 million yen" "2-4 million yen" 27 "Nara" 11 Feb 08 "2008/2/11 2:46" 11 Feb 08 "2008/2/11 2:49" "" 970 970 .8794197 207 28 .8808511 .1191489 2308 17263 "Used in the analysis" "Third" "4th" "5th" "First" "Second" "6th" "Sharp" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 62 "Tokyo" 09 Feb 08 "2008/2/9 10:39" 09 Feb 08 "2008/2/9 10:49" "" 524 524 .475068 120 14 .8955224 .1044776 2309 17265 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 64 "Kanagawa" 09 Feb 08 "2008/2/9 8:53" 09 Feb 08 "2008/2/9 9:01" "" 500 500 .4135649 2310 17270 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 52 "Aichi" 10 Feb 08 "2008/2/10 8:43" 10 Feb 08 "2008/2/10 8:59" "" 934 934 .7725393 2311 17272 "Used in the analysis" "First" "Second" "Do not care" "Third" "Do not care" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 40 "Osaka" 08 Feb 08 "2008/2/8 23:25" 08 Feb 08 "2008/2/8 23:57" "" 228 228 .206709 56 8 .875 .125 2312 17273 "Used in the analysis" "First" "Third" "6th" "Second" "4th" "5th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Don't want to answer" 52 "Gunma" 09 Feb 08 "2008/2/9 21:56" 09 Feb 08 "2008/2/9 22:08" "" 866 866 .7162945 2313 17283 "Used in the analysis" "Third" "Second" "First" "4th" "5th" "6th" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 41 "Aichi" 09 Feb 08 "2008/2/9 11:45" 09 Feb 08 "2008/2/9 11:51" "" 582 582 .5295724 490 91 .8433735 .1566265 2314 17285 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Unemployed" "4-6 million yen" "Don't want to answer" 60 "Miyagi" 09 Feb 08 "2008/2/9 9:40" 09 Feb 08 "2008/2/9 9:55" "" 551 551 .4557486 2315 17286 "Used in the analysis" "Third" "6th" "Second" "First" "4th" "5th" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 60 "Oita" 09 Feb 08 "2008/2/9 0:59" 09 Feb 08 "2008/2/9 1:05" "" 318 318 .2883046 81 9 .9 .1 2316 17287 "Used in the analysis" "Second" "5th" "4th" "First" "6th" "Third" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "Less than 2 million yen" 51 "Fukuoka" 11 Feb 08 "2008/2/11 14:58" 11 Feb 08 "2008/2/11 15:05" "" 992 992 .8993654 214 29 .8806584 .1193416 2317 17289 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "DK" "4-6 million yen" 35 "Fukushima" 09 Feb 08 "2008/2/9 8:35" 09 Feb 08 "2008/2/9 8:46" "" 491 491 .4061207 2318 17290 "Used in the analysis" "Third" "Second" "5th" "First" "6th" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "6-8 million yen" 54 "Okayama" 09 Feb 08 "2008/2/9 10:58" 09 Feb 08 "2008/2/9 11:08" "" 552 552 .5022748 464 87 .8421053 .1578947 2319 17291 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 42 "Tokyo" 09 Feb 08 "2008/2/9 1:12" 09 Feb 08 "2008/2/9 1:23" "" 370 370 .3060381 2320 17294 "Used in the analysis" "Third" "Second" "5th" "First" "6th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "8-10 million yen" 55 "Kanagawa" 10 Feb 08 "2008/2/10 19:36" 10 Feb 08 "2008/2/10 19:43" "" 928 928 .8413418 201 28 .8777292 .1222707 2321 17296 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "DK" "DK" 65 "Ehime" 10 Feb 08 "2008/2/10 10:36" 10 Feb 08 "2008/2/10 10:43" "" 863 863 .7824116 190 26 .8796296 .1203704 2322 17300 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "4th" "Third" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Unemployed" "6-8 million yen" "Less than 2 million yen" 64 "Hokkaido" 10 Feb 08 "2008/2/10 15:53" 10 Feb 08 "2008/2/10 16:00" "" 987 987 .8163772 2323 17305 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Public employee" "Clerical" "More than 14 million yen" "10-12 million yen" 41 "Tokyo" 09 Feb 08 "2008/2/9 0:39" 09 Feb 08 "2008/2/9 0:52" "" 350 350 .2894954 2324 17306 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "DK" "DK" 36 "Fukushima" 09 Feb 08 "2008/2/9 17:13" 09 Feb 08 "2008/2/9 17:36" "" 784 784 .6484698 2325 17308 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "10-12 million yen" "Don't want to answer" 60 "Okayama" 10 Feb 08 "2008/2/10 21:25" 10 Feb 08 "2008/2/10 21:43" "" 940 940 .8522212 203 28 .8787879 .1212121 2326 17309 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Elementary/junior high school" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "Less than 2 million yen" "Less than 2 million yen" 66 "Fukuoka" 09 Feb 08 "2008/2/9 1:30" 09 Feb 08 "2008/2/9 1:52" "" 336 336 .3046238 85 11 .8854167 .1145833 2327 17312 "Used in the analysis" "First" "Do not care" "Third" "Second" "Do not care" "Do not care" "Other" "FUJITSU" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 64 "Fukuoka" 08 Feb 08 "2008/2/8 23:34" 08 Feb 08 "2008/2/8 23:58" "" 226 226 .2048957 55 8 .8730159 .1269841 2328 17316 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 56 "Kanagawa" 09 Feb 08 "2008/2/9 8:03" 09 Feb 08 "2008/2/9 8:14" "" 408 408 .3699003 101 12 .8938053 .1061947 2329 17319 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "Don't want to answer" "Less than 2 million yen" 20 "Miyagi" 09 Feb 08 "2008/2/9 11:18" 09 Feb 08 "2008/2/9 11:30" "" 567 567 .5159236 477 89 .8427562 .1572438 2330 17322 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "4-6 million yen" 28 "Yamagata" 08 Feb 08 "2008/2/8 22:13" 08 Feb 08 "2008/2/8 22:53" "" 142 142 .1292084 124 17 .8794326 .1205674 2331 17326 "Used in the analysis" "First" "Third" "5th" "Second" "4th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 50 "Kanagawa" 11 Feb 08 "2008/2/11 22:31" 11 Feb 08 "2008/2/11 22:38" "" 1021 1021 .9256573 216 29 .8816326 .1183673 2332 17331 "Used in the analysis" "Second" "6th" "First" "Third" "4th" "5th" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Unemployed" "4-6 million yen" "Less than 2 million yen" 40 "Tokyo" 09 Feb 08 "2008/2/9 3:28" 09 Feb 08 "2008/2/9 3:34" "" 376 376 .3421292 315 60 .84 .16 2333 17332 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "No" "Unemployed" "4-6 million yen" "Less than 2 million yen" 63 "Tochigi" 11 Feb 08 "2008/2/11 21:55" 11 Feb 08 "2008/2/11 22:04" "" 1020 1020 .9247507 216 29 .8816326 .1183673 2334 17339 "Used in the analysis" "First" "5th" "Second" "Third" "4th" "6th" "Apple" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "6-8 million yen" "4-6 million yen" 36 "Tokyo" 10 Feb 08 "2008/2/10 23:45" 10 Feb 08 "2008/2/10 23:52" "" 1044 1044 .8635236 2335 17340 "Used in the analysis" "Second" "4th" "5th" "Third" "Do not care" "First" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "Don't want to answer" "Don't want to answer" 53 "Kanagawa" 11 Feb 08 "2008/2/11 21:22" 11 Feb 08 "2008/2/11 21:31" "" 1012 1012 .9208371 838 173 .8288823 .1711177 2336 17342 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 25 "Shizuoka" 09 Feb 08 "2008/2/9 17:42" 09 Feb 08 "2008/2/9 17:48" "" 716 716 .6515014 596 119 .8335664 .1664336 2337 17344 "Used in the analysis" "5th" "Second" "Third" "First" "6th" "4th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "Less than 2 million yen" "Tokyo" 09 Feb 08 "2008/2/9 22:04" 09 Feb 08 "2008/2/9 22:14" "" 811 811 .7379436 672 138 .8296296 .1703704 2338 17346 "Used in the analysis" "First" "Third" "5th" "Second" "6th" "4th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Don't want to answer" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 44 "Saitama" 09 Feb 08 "2008/2/9 9:01" 09 Feb 08 "2008/2/9 9:12" "" 449 449 .4070716 107 12 .8991597 .1008403 2339 17348 "Used in the analysis" "First" "6th" "Second" "Third" "5th" "4th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Running own business" "Other" "8-10 million yen" "2-4 million yen" 57 "Aichi" 09 Feb 08 "2008/2/9 20:47" 09 Feb 08 "2008/2/9 20:56" "" 763 763 .6917498 174 23 .8832487 .1167513 2340 17349 "Used in the analysis" "Third" "First" "4th" "Second" "5th" "6th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Public employee" "Clerical" "4-6 million yen" "Less than 2 million yen" 27 "Osaka" 08 Feb 08 "2008/2/8 22:55" 08 Feb 08 "2008/2/8 23:14" "" 199 199 .1645988 2341 17357 "Used in the analysis" "First" "6th" "Second" "Third" "4th" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 50 "Fukushima" 10 Feb 08 "2008/2/10 11:53" 10 Feb 08 "2008/2/10 12:02" "" 877 877 .7951043 191 26 .8801844 .1198157 2342 17358 "Used in the analysis" "First" "4th" "5th" "Second" "6th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Other" "4-6 million yen" "4-6 million yen" 40 "Hokkaido" 10 Feb 08 "2008/2/10 19:59" 10 Feb 08 "2008/2/10 20:05" "" 925 925 .8416743 764 160 .8268398 .1731602 2343 17360 "Used in the analysis" "6th" "Third" "Second" "First" "4th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "12-14 million yen" 56 "Kanagawa" 11 Feb 08 "2008/2/11 11:11" 11 Feb 08 "2008/2/11 11:20" "" 977 977 .8857661 210 29 .8786611 .1213389 2344 17364 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 42 "Nagano" 08 Feb 08 "2008/2/8 21:45" 08 Feb 08 "2008/2/8 23:18" "" 174 174 .1439206 2345 17372 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Public employee" "Specialist (doctor, lawyer etc.)" "More than 14 million yen" "6-8 million yen" 25 "Fukuoka" 09 Feb 08 "2008/2/9 1:52" 09 Feb 08 "2008/2/9 1:57" "" 386 386 .3192721 2346 17374 "Used in the analysis" "Third" "Second" "5th" "First" "4th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Public employee" "Clerical" "6-8 million yen" "6-8 million yen" 38 "Hyogo" 09 Feb 08 "2008/2/9 15:03" 09 Feb 08 "2008/2/9 15:11" "" 728 728 .6021506 2347 17376 "Used in the analysis" "5th" "Third" "4th" "First" "Do not care" "Second" "No particular brand" "know" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "8-10 million yen" "Less than 2 million yen" 20 "Tokyo" 08 Feb 08 "2008/2/8 23:44" 09 Feb 08 "2008/2/9 1:37" "" 284 284 .2349049 2348 17377 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "6-8 million yen" 51 "Saga" 08 Feb 08 "2008/2/8 21:51" 08 Feb 08 "2008/2/8 22:12" "" 107 107 .0885029 2349 17384 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 62 "Kagoshima" 13 Feb 08 "2008/2/13 10:47" 13 Feb 08 "2008/2/13 11:00" "" 1204 1204 .9958643 2350 17389 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Unemployed" "4-6 million yen" "2-4 million yen" 68 "Nagasaki" 09 Feb 08 "2008/2/9 7:47" 09 Feb 08 "2008/2/9 8:04" "" 403 403 .3653672 101 12 .8938053 .1061947 2351 17390 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Student" "Less than 2 million yen" "Less than 2 million yen" 24 "Osaka" 09 Feb 08 "2008/2/9 2:54" 09 Feb 08 "2008/2/9 3:00" "" 372 372 .3384895 311 60 .838275 .1617251 2352 17391 "Used in the analysis" "First" "6th" "Second" "Third" "5th" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 32 "Fukuoka" 08 Feb 08 "2008/2/8 22:10" 08 Feb 08 "2008/2/8 23:27" "" 153 153 .1392175 134 18 .8815789 .1184211 2353 17394 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "More than 14 million yen" "2-4 million yen" 24 "Hiroshima" 11 Feb 08 "2008/2/11 0:43" 11 Feb 08 "2008/2/11 0:49" "" 964 964 .87398 207 28 .8808511 .1191489 2354 17400 "Used in the analysis" "5th" "4th" "Third" "6th" "Second" "First" "Sony" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 52 "Aichi" 09 Feb 08 "2008/2/9 12:47" 09 Feb 08 "2008/2/9 12:54" "" 661 661 .5467328 2355 17402 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "Don't want to answer" "Don't want to answer" 11 Feb 08 "2008/2/11 16:33" 11 Feb 08 "2008/2/11 16:36" "" 998 998 .9048051 214 29 .8806584 .1193416 2356 17406 "Used in the analysis" "Second" "6th" "4th" "First" "5th" "Third" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 52 "Nagasaki" 11 Feb 08 "2008/2/11 12:06" 11 Feb 08 "2008/2/11 12:10" "" 981 981 .8893926 212 29 .8796681 .120332 2357 17407 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Other" "4-6 million yen" "Less than 2 million yen" 36 "Fukuoka" 09 Feb 08 "2008/2/9 22:40" 09 Feb 08 "2008/2/9 22:49" "" 891 891 .7369727 2358 17408 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "6-8 million yen" 55 "Hiroshima" 09 Feb 08 "2008/2/9 15:06" 09 Feb 08 "2008/2/9 15:36" "" 655 655 .593835 151 21 .877907 .122093 2359 17410 "Used in the analysis" "5th" "First" "4th" "Second" "Third" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 56 "Saitama" 09 Feb 08 "2008/2/9 1:01" 09 Feb 08 "2008/2/9 1:17" "" 363 363 .3002481 2360 17411 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "2-4 million yen" 61 "Akita" 09 Feb 08 "2008/2/9 8:02" 09 Feb 08 "2008/2/9 8:15" "" 439 439 .3994541 366 72 .8356164 .1643836 2361 17413 "Used in the analysis" "First" "5th" "4th" "Second" "Third" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Running own business" "Other" "2-4 million yen" "Less than 2 million yen" 51 "Hokkaido" 10 Feb 08 "2008/2/10 0:00" 10 Feb 08 "2008/2/10 0:11" "" 906 906 .7493796 2362 17415 "Used in the analysis" "Third" "First" "5th" "Second" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Other" "DK" "2-4 million yen" 37 "Osaka" 08 Feb 08 "2008/2/8 22:46" 09 Feb 08 "2008/2/9 0:07" "" 179 179 .1480562 2363 17419 "Used in the analysis" "First" "Third" "5th" "Second" "Do not care" "4th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 39 "Hyogo" 09 Feb 08 "2008/2/9 14:41" 09 Feb 08 "2008/2/9 14:50" "" 654 654 .5950865 550 103 .8422664 .1577335 2364 17421 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 50 "Tokyo" 11 Feb 08 "2008/2/11 15:44" 11 Feb 08 "2008/2/11 16:03" "" 1095 1095 .9057072 2365 17430 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 61 "Chiba" 09 Feb 08 "2008/2/9 16:39" 09 Feb 08 "2008/2/9 16:49" "" 770 770 .63689 2366 17433 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "2-4 million yen" "DK" 61 "Saga" 09 Feb 08 "2008/2/9 19:18" 09 Feb 08 "2008/2/9 19:35" "" 748 748 .6806188 621 126 .8313253 .1686747 2367 17434 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "4th" "Third" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "10-12 million yen" "4-6 million yen" 32 "Chiba" 09 Feb 08 "2008/2/9 15:47" 09 Feb 08 "2008/2/9 15:53" "" 672 672 .611465 565 106 .8420268 .1579732 2368 17444 "Used in the analysis" "Second" "5th" "Third" "First" "Do not care" "4th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "10-12 million yen" "2-4 million yen" 40 "Tokyo" 12 Feb 08 "2008/2/12 22:44" 12 Feb 08 "2008/2/12 22:57" "" 1090 1090 .9918107 903 186 .8292011 .1707989 2369 17447 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "NEC" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "8-10 million yen" 51 "Aichi" 11 Feb 08 "2008/2/11 18:54" 11 Feb 08 "2008/2/11 19:04" "" 1102 1102 .9114971 2370 17449 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "NEC" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "Less than 2 million yen" 45 "Okinawa" 10 Feb 08 "2008/2/10 7:45" 10 Feb 08 "2008/2/10 7:50" "" 869 869 .7907189 722 146 .8317972 .1682028 2371 17459 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Sharp" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 28 "Kanagawa" 10 Feb 08 "2008/2/10 10:03" 10 Feb 08 "2008/2/10 10:08" "" 945 945 .7816377 2372 17462 "Used in the analysis" "Second" "5th" "4th" "First" "6th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Other" "6-8 million yen" "2-4 million yen" 53 "Osaka" 08 Feb 08 "2008/2/8 21:33" 08 Feb 08 "2008/2/8 21:41" "" 43 43 .0391265 36 6 .8571429 .1428571 2373 17463 "Used in the analysis" "Do not care" "5th" "4th" "First" "Third" "Second" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "Yes" "Employee at a private company" "Other" "More than 14 million yen" "8-10 million yen" 34 "Shizuoka" 08 Feb 08 "2008/2/8 23:11" 09 Feb 08 "2008/2/9 0:43" "" 284 284 .2574796 72 9 .8888889 .1111111 2374 17473 "Used in the analysis" "Second" "4th" "Do not care" "First" "Third" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 66 "Chiba" 10 Feb 08 "2008/2/10 16:07" 10 Feb 08 "2008/2/10 16:22" "" 989 989 .8180314 2375 17474 "Used in the analysis" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 42 "Aichi" 08 Feb 08 "2008/2/8 22:21" 08 Feb 08 "2008/2/8 22:52" "" 134 134 .121929 117 16 .8796992 .1203008 2376 17475 "Used in the analysis" "Third" "5th" "Second" "First" "4th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 43 "Tokyo" 10 Feb 08 "2008/2/10 17:29" 10 Feb 08 "2008/2/10 17:35" "" 1002 1002 .8287841 2377 17484 "Used in the analysis" "6th" "Third" "First" "Second" "4th" "5th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Other" "10-12 million yen" "8-10 million yen" 68 "Fukushima" 08 Feb 08 "2008/2/8 21:42" 08 Feb 08 "2008/2/8 22:02" "" 82 82 .0678246 2378 17485 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "6-8 million yen" 34 "Hokkaido" 09 Feb 08 "2008/2/9 22:00" 09 Feb 08 "2008/2/9 22:09" "" 868 868 .7179487 2379 17486 "Used in the analysis" "First" "Second" "6th" "Third" "4th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "4-6 million yen" "4-6 million yen" 31 "Hokkaido" 09 Feb 08 "2008/2/9 7:12" 09 Feb 08 "2008/2/9 7:16" "" 392 392 .3553944 100 12 .8928571 .1071429 2380 17488 "Used in the analysis" "First" "Second" "6th" "5th" "Third" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Other" "Other" "2-4 million yen" "Less than 2 million yen" 61 "Okinawa" 09 Feb 08 "2008/2/9 8:52" 09 Feb 08 "2008/2/9 9:03" "" 470 470 .4276615 391 78 .8336887 .1663113 2381 17489 "Used in the analysis" "Second" "5th" "6th" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 34 "Hyogo" 08 Feb 08 "2008/2/8 22:35" 08 Feb 08 "2008/2/8 23:05" "" 172 172 .1422663 2382 17491 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "Don't want to answer" "Don't want to answer" 27 "Niigata" 09 Feb 08 "2008/2/9 0:13" 09 Feb 08 "2008/2/9 0:37" "" 278 278 .2520399 70 9 .886076 .113924 2383 17492 "Used in the analysis" "First" "Third" "6th" "Second" "4th" "5th" "NEC" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Don't want to answer" "Don't want to answer" "Don't want to answer" "Don't want to answer" "Okayama" 09 Feb 08 "2008/2/9 1:55" 09 Feb 08 "2008/2/9 2:02" "" 341 341 .3091568 85 11 .8854167 .1145833 2384 17495 "Used in the analysis" "Third" "First" "4th" "Second" "6th" "5th" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 45 "Fukuoka" 09 Feb 08 "2008/2/9 0:32" 09 Feb 08 "2008/2/9 0:46" "" 292 292 .2647325 75 9 .8928571 .1071429 2385 17496 "Used in the analysis" "First" "Third" "5th" "Second" "4th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Working for your family business" "Clerical" "2-4 million yen" "2-4 million yen" 39 "Shizuoka" 09 Feb 08 "2008/2/9 7:32" 09 Feb 08 "2008/2/9 7:41" "" 418 418 .3803458 351 66 .8417266 .1582734 2386 17497 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 25 "Osaka" 12 Feb 08 "2008/2/12 19:15" 12 Feb 08 "2008/2/12 19:19" "" 1080 1080 .9827116 895 184 .8294717 .1705283 2387 17500 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "2-4 million yen" "Less than 2 million yen" 55 "Aichi" 09 Feb 08 "2008/2/9 8:44" 09 Feb 08 "2008/2/9 8:52" "" 461 461 .4194722 385 75 .8369565 .1630435 2388 17501 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "4th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 27 "Aichi" 09 Feb 08 "2008/2/9 21:29" 09 Feb 08 "2008/2/9 21:35" "" 848 848 .7014061 2389 17507 "Used in the analysis" "Third" "Second" "5th" "First" "4th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "10-12 million yen" "10-12 million yen" 63 "Hokkaido" 09 Feb 08 "2008/2/9 6:21" 09 Feb 08 "2008/2/9 6:32" "" 431 431 .356493 2390 17510 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 47 09 Feb 08 "2008/2/9 5:58" 09 Feb 08 "2008/2/9 6:01" "" 425 425 .3515302 2391 17512 "Used in the analysis" "Third" "First" "4th" "Second" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "2-4 million yen" "2-4 million yen" 28 "Nagasaki" 10 Feb 08 "2008/2/10 20:33" 10 Feb 08 "2008/2/10 20:36" "" 928 928 .844404 766 161 .8263215 .1736785 2392 17514 "Used in the analysis" "Second" "5th" "6th" "First" "Third" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Other" "8-10 million yen" "8-10 million yen" 60 "Tochigi" 08 Feb 08 "2008/2/8 21:32" 08 Feb 08 "2008/2/8 22:01" "" 42 42 .0382166 35 6 .8536586 .1463415 2393 17515 "Used in the analysis" "First" "5th" "Third" "Second" "4th" "6th" "Sony" "know" "Have neither rec." 3 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 40 "Miyagi" 09 Feb 08 "2008/2/9 16:44" 09 Feb 08 "2008/2/9 16:52" "" 772 772 .6385443 2394 17521 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "Other" "know" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Don't want to answer" "Employee at a private company" "Other" "6-8 million yen" "6-8 million yen" 52 "Ibaraki" 09 Feb 08 "2008/2/9 10:12" 09 Feb 08 "2008/2/9 10:19" "" 510 510 .4623753 118 13 .9007633 .0992366 2395 17540 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 66 "Aichi" 08 Feb 08 "2008/2/8 22:21" 08 Feb 08 "2008/2/8 22:52" "" 153 153 .1392175 134 18 .8815789 .1184211 2396 17543 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "Panasonic" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 53 "Kanagawa" 09 Feb 08 "2008/2/9 7:42" 09 Feb 08 "2008/2/9 7:48" "" 452 452 .3738627 2397 17553 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Third" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 56 "Yamagata" 10 Feb 08 "2008/2/10 19:55" 10 Feb 08 "2008/2/10 20:04" "" 932 932 .8449683 201 28 .8777292 .1222707 2398 17556 "Missing values are assigned" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Homemaker" "8-10 million yen" "Less than 2 million yen" 59 "Iwate" "2008/2/9 9:24" "2008/2/9 9:37" "" 465 465 .4215775 109 12 .9008265 .0991736 2399 17566 "Used in the analysis" "Second" "4th" "5th" "First" "Third" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "2-4 million yen" 66 "Okinawa" 12 Feb 08 "2008/2/12 18:06" 12 Feb 08 "2008/2/12 18:15" "" 1073 1073 .9728014 230 32 .8778626 .1221374 2400 17568 "Used in the analysis" "Second" "5th" "6th" "First" "4th" "Third" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 32 "Aichi" 11 Feb 08 "2008/2/11 9:44" 11 Feb 08 "2008/2/11 9:52" "" 966 966 .8789809 797 168 .8259068 .1740933 2401 17570 "Used in the analysis" "Second" "6th" "4th" "First" "5th" "Third" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Employee at a private company" "Other" "Don't want to answer" "Don't want to answer" 37 "Aomori" 09 Feb 08 "2008/2/9 10:01" 09 Feb 08 "2008/2/9 10:15" "" 518 518 .4713376 432 85 .8355899 .1644101 2402 17574 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 26 "Kumamoto" 09 Feb 08 "2008/2/9 11:14" 09 Feb 08 "2008/2/9 11:21" "" 621 621 .5136476 2403 17577 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 54 "Tokushima" 09 Feb 08 "2008/2/9 16:56" 09 Feb 08 "2008/2/9 17:04" "" 701 701 .6378526 584 116 .8342857 .1657143 2404 17581 "Used in the analysis" "Third" "5th" "4th" "First" "Second" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "2-4 million yen" 60 "Fukuoka" 09 Feb 08 "2008/2/9 18:39" 09 Feb 08 "2008/2/9 18:45" "" 732 732 .66606 608 123 .8317373 .1682627 2405 17584 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "Junior college" "No" "Student" "DK" "Less than 2 million yen" 22 "Chiba" 09 Feb 08 "2008/2/9 1:41" 09 Feb 08 "2008/2/9 1:48" "" 351 351 .3193813 292 58 .8342857 .1657143 2406 17585 "Used in the analysis" "4th" "First" "Third" "Second" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 47 "Gifu" 09 Feb 08 "2008/2/9 20:48" 09 Feb 08 "2008/2/9 20:58" "" 779 779 .7088262 646 132 .8303342 .1696658 2407 17587 "Used in the analysis" "4th" "Third" "Second" "First" "6th" "5th" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "4-6 million yen" 42 "Chiba" 09 Feb 08 "2008/2/9 11:59" 09 Feb 08 "2008/2/9 12:24" "" 650 650 .5376344 2408 17591 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 57 "Gifu" 09 Feb 08 "2008/2/9 21:24" 09 Feb 08 "2008/2/9 21:48" "" 797 797 .7252047 661 135 .830402 .169598 2409 17593 "Used in the analysis" "Second" "6th" "5th" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 32 "Hokkaido" 09 Feb 08 "2008/2/9 3:54" 09 Feb 08 "2008/2/9 3:58" "" 414 414 .3424318 2410 17594 "Used in the analysis" "First" "6th" "5th" "Second" "Third" "4th" "Sony" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 64 "Tokyo" 09 Feb 08 "2008/2/9 9:49" 09 Feb 08 "2008/2/9 10:04" "" 489 489 .4433364 113 13 .8968254 .1031746 2411 17600 "Used in the analysis" "4th" "First" "Second" "Third" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "More than 14 million yen" "More than 14 million yen" 43 "Kagawa" 09 Feb 08 "2008/2/9 16:19" 09 Feb 08 "2008/2/9 16:24" "" 763 763 .6311001 2412 17602 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Other" "Other" "Don't want to answer" "Don't want to answer" 65 "Gunma" 08 Feb 08 "2008/2/8 21:46" 08 Feb 08 "2008/2/8 22:15" "" 97 97 .087942 22 4 .8461539 .1538462 2413 17611 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "8-10 million yen" 65 "Saitama" 09 Feb 08 "2008/2/9 9:24" 09 Feb 08 "2008/2/9 9:30" "" 489 489 .44495 406 82 .8319672 .1680328 2414 17612 "Used in the analysis" "5th" "6th" "Second" "First" "4th" "Third" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 41 "Kanagawa" 09 Feb 08 "2008/2/9 21:32" 09 Feb 08 "2008/2/9 21:42" "" 850 850 .7030604 2415 17613 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Apple" "know" "Have neither rec." 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "6-8 million yen" 60 "Osaka" 09 Feb 08 "2008/2/9 7:42" 09 Feb 08 "2008/2/9 7:49" "" 425 425 .3867152 358 66 .8443396 .1556604 2416 17620 "Used in the analysis" "First" "6th" "5th" "Second" "Third" "4th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "More than 14 million yen" "12-14 million yen" 57 "Nara" 09 Feb 08 "2008/2/9 0:32" 09 Feb 08 "2008/2/9 0:46" "" 343 343 .2837055 2417 17624 "Used in the analysis" "First" "Third" "Second" "4th" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "8-10 million yen" 51 "Kanagawa" 09 Feb 08 "2008/2/9 12:41" 09 Feb 08 "2008/2/9 12:51" "" 660 660 .5459057 2418 17625 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "12-14 million yen" "2-4 million yen" 47 "Tokyo" 09 Feb 08 "2008/2/9 21:20" 09 Feb 08 "2008/2/9 21:24" "" 789 789 .7179254 654 134 .8299493 .1700508 2419 17626 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Do not care" "Third" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "6-8 million yen" "6-8 million yen" 55 "Fukushima" 08 Feb 08 "2008/2/8 22:10" 08 Feb 08 "2008/2/8 22:43" "" 134 134 .1214869 31 5 .8611111 .1388889 2420 17628 "Used in the analysis" "First" "6th" "5th" "Second" "Third" "4th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 35 "Kyoto" 09 Feb 08 "2008/2/9 0:20" 09 Feb 08 "2008/2/9 0:48" "" 325 325 .2688172 2421 17631 "Used in the analysis" "First" "Second" "5th" "Third" "6th" "4th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 58 "Tokyo" 08 Feb 08 "2008/2/8 22:06" 09 Feb 08 "2008/2/9 0:12" "2008/02/08 22:14:22##2008/02/09 00:07:01" 136 136 .1124897 2422 17633 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 60 "Osaka" 09 Feb 08 "2008/2/9 21:53" 09 Feb 08 "2008/2/9 22:03" "" 790 790 .7162285 176 24 .88 .12 2423 17640 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "5th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Running own business" "Other" "6-8 million yen" "Less than 2 million yen" 31 "Kagoshima" 10 Feb 08 "2008/2/10 2:30" 10 Feb 08 "2008/2/10 2:41" "" 920 920 .7609594 2424 17650 "Used in the analysis" "Third" "Second" "5th" "First" "4th" "6th" "Sharp" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "Less than 2 million yen" 26 09 Feb 08 "2008/2/9 21:08" 09 Feb 08 "2008/2/9 21:14" "" 785 785 .7142857 650 134 .8290817 .1709184 2425 17651 "Used in the analysis" "Third" "First" "4th" "Second" "5th" "Do not care" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "6-8 million yen" "6-8 million yen" 43 "Osaka" 08 Feb 08 "2008/2/8 23:53" 09 Feb 08 "2008/2/9 0:21" "" 270 270 .2233251 2426 17652 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "No particular brand" "know" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 23 "Yamaguchi" 09 Feb 08 "2008/2/9 21:36" 09 Feb 08 "2008/2/9 21:42" "" 782 782 .7089755 176 24 .88 .12 2427 17654 "Used in the analysis" "Second" "4th" "First" "Third" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "6-8 million yen" 69 "Chiba" 09 Feb 08 "2008/2/9 12:29" 11 Feb 08 "2008/2/11 15:50" "2008/2/11 15:46" 588 588 .5330915 140 16 .8974359 .1025641 2428 17660 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "5th" "NEC" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Unemployed" "4-6 million yen" "Less than 2 million yen" 65 "Nagano" 09 Feb 08 "2008/2/9 9:08" 09 Feb 08 "2008/2/9 9:20" "" 518 518 .4284533 2429 17661 "Used in the analysis" "4th" "First" "Second" "Third" "5th" "6th" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 39 "Aichi" 09 Feb 08 "2008/2/9 16:15" 09 Feb 08 "2008/2/9 16:22" "" 684 684 .622384 571 112 .8360175 .1639824 2430 17664 "Used in the analysis" "Second" "4th" "5th" "First" "Third" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "6-8 million yen" 66 "Tokyo" 08 Feb 08 "2008/2/8 23:03" 08 Feb 08 "2008/2/8 23:53" "" 199 199 .1810737 169 29 .8535354 .1464646 2431 17672 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 53 "Tokyo" 08 Feb 08 "2008/2/8 21:52" 08 Feb 08 "2008/2/8 22:24" "" 90 90 .0818926 77 12 .8651685 .1348315 2432 17679 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 56 "Fukuoka" 09 Feb 08 "2008/2/9 11:58" 09 Feb 08 "2008/2/9 12:05" "" 640 640 .5293631 2433 17680 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "6-8 million yen" "Less than 2 million yen" 23 "Hyogo" 09 Feb 08 "2008/2/9 1:22" 09 Feb 08 "2008/2/9 1:28" "" 331 331 .3000907 84 10 .893617 .106383 2434 17683 "Used in the analysis" "Third" "Do not care" "First" "Second" "5th" "6th" "Apple" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Don't want to answer" "Public employee" "Clerical" "Don't want to answer" "Don't want to answer" 61 "Hyogo" 09 Feb 08 "2008/2/9 12:32" 09 Feb 08 "2008/2/9 12:39" "" 656 656 .5425972 2435 17684 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "Pioneer" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 59 "Tokyo" 09 Feb 08 "2008/2/9 6:51" 09 Feb 08 "2008/2/9 6:59" "" 441 441 .3647643 2436 17688 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 60 "Osaka" 09 Feb 08 "2008/2/9 9:18" 09 Feb 08 "2008/2/9 9:26" "" 462 462 .4188577 109 12 .9008265 .0991736 2437 17689 "Used in the analysis" "Second" "4th" "5th" "First" "6th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "Yes" "Employee at a private company" "Other" "6-8 million yen" "4-6 million yen" 34 "Shiga" 11 Feb 08 "2008/2/11 22:35" 11 Feb 08 "2008/2/11 22:51" "" 1023 1023 .9274705 217 29 .8821138 .1178862 2438 17690 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Toshiba" "Don't know" "Have neither rec." 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 55 "Nara" 09 Feb 08 "2008/2/9 13:18" 09 Feb 08 "2008/2/9 13:24" "" 617 617 .5614195 522 94 .8474026 .1525974 2439 17691 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 53 "Kyoto" 09 Feb 08 "2008/2/9 14:30" 09 Feb 08 "2008/2/9 14:45" "" 642 642 .582049 148 20 .8809524 .1190476 2440 17692 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 35 "Yamagata" 09 Feb 08 "2008/2/9 23:45" 09 Feb 08 "2008/2/9 23:59" "" 904 904 .7477254 2441 17693 "Used in the analysis" "5th" "6th" "Second" "First" "Third" "4th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 44 "Aichi" 12 Feb 08 "2008/2/12 9:16" 12 Feb 08 "2008/2/12 9:21" "" 1035 1035 .93835 221 29 .884 .116 2442 17695 "Used in the analysis" "First" "5th" "4th" "Second" "Third" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 31 "Osaka" 10 Feb 08 "2008/2/10 10:34" 10 Feb 08 "2008/2/10 10:39" "" 877 877 .7979982 727 149 .8299087 .1700913 2443 17705 "Used in the analysis" "First" "Do not care" "Third" "Second" "4th" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 63 "Toyama" 09 Feb 08 "2008/2/9 9:10" 09 Feb 08 "2008/2/9 9:27" "" 458 458 .4152312 108 12 .9 .1 2444 17707 "Used in the analysis" "Second" "6th" "5th" "First" "4th" "Third" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 43 "Wakayama" 08 Feb 08 "2008/2/8 21:53" 08 Feb 08 "2008/2/8 22:16" "" 95 95 .0864422 82 12 .8723404 .1276596 2445 17709 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" "Osaka" 09 Feb 08 "2008/2/9 0:17" 09 Feb 08 "2008/2/9 0:31" "" 309 309 .2555831 2446 17711 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 53 "Hokkaido" 09 Feb 08 "2008/2/9 10:33" 09 Feb 08 "2008/2/9 10:43" "" 522 522 .4732548 120 13 .9022557 .0977444 2447 17713 "Used in the analysis" "Second" "6th" "4th" "First" "Third" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "2-4 million yen" 43 "Kanagawa" 08 Feb 08 "2008/2/8 21:34" 08 Feb 08 "2008/2/8 21:42" "" 44 44 .0400364 37 6 .8604651 .1395349 2448 17716 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 50 "Hiroshima" 09 Feb 08 "2008/2/9 22:20" 09 Feb 08 "2008/2/9 22:26" "" 880 880 .7278743 2449 17726 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 43 "Ehime" 08 Feb 08 "2008/2/8 21:36" 08 Feb 08 "2008/2/8 21:43" "" 62 62 .0562103 14 4 .7777778 .2222222 2450 17728 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Sony" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "10-12 million yen" 23 "Fukui" 09 Feb 08 "2008/2/9 0:52" 09 Feb 08 "2008/2/9 0:57" "" 309 309 .280145 79 9 .8977273 .1022727 2451 17729 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 54 "Saitama" 12 Feb 08 "2008/2/12 17:03" 12 Feb 08 "2008/2/12 17:10" "" 1070 1070 .9700816 228 32 .8769231 .1230769 2452 17733 "Used in the analysis" "Do not care" "Third" "Second" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Clerical" "12-14 million yen" "8-10 million yen" 57 "Osaka" 09 Feb 08 "2008/2/9 15:42" 09 Feb 08 "2008/2/9 15:51" "" 748 748 .6186931 2453 17737 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "Sharp" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "2-4 million yen" 56 "Ehime" 09 Feb 08 "2008/2/9 20:40" 09 Feb 08 "2008/2/9 20:51" "" 777 777 .7070064 645 131 .8311856 .1688144 2454 17738 "Used in the analysis" "Do not care" "First" "Third" "Second" "4th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Elementary/junior high school" "Yes" "Running own business" "Other" "4-6 million yen" "4-6 million yen" 65 "Hiroshima" 08 Feb 08 "2008/2/8 21:41" 08 Feb 08 "2008/2/8 22:27" "" 82 82 .0746133 71 10 .8765432 .1234568 2455 17742 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 52 "Fukuoka" 09 Feb 08 "2008/2/9 20:24" 09 Feb 08 "2008/2/9 20:38" "" 755 755 .6844968 174 23 .8832487 .1167513 2456 17745 "Used in the analysis" "Second" "Third" "First" "4th" "5th" "6th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 50 "Miyagi" 09 Feb 08 "2008/2/9 9:56" 09 Feb 08 "2008/2/9 10:19" "" 508 508 .4605621 116 13 .8992248 .1007752 2457 17746 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Other" "DELL XPS" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Other" "4-6 million yen" "2-4 million yen" 52 "Hyogo" 11 Feb 08 "2008/2/11 1:11" 11 Feb 08 "2008/2/11 1:23" "" 952 952 .8662421 786 165 .8264984 .1735016 2458 17752 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Unemployed" "4-6 million yen" "Less than 2 million yen" 57 "Tokyo" 09 Feb 08 "2008/2/9 9:00" 09 Feb 08 "2008/2/9 9:12" "" 476 476 .433121 395 80 .831579 .1684211 2459 17754 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "know" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "6-8 million yen" 29 "Chiba" 09 Feb 08 "2008/2/9 0:09" 09 Feb 08 "2008/2/9 10:18" "" 269 269 .2438803 67 9 .8815789 .1184211 2460 17761 "Used in the analysis" "Second" "First" "4th" "Third" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 25 "Fukuoka" 12 Feb 08 "2008/2/12 20:45" 12 Feb 08 "2008/2/12 20:58" "" 1187 1187 .9818031 2461 17764 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "Sharp" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 65 "Hyogo" 09 Feb 08 "2008/2/9 8:26" 09 Feb 08 "2008/2/9 8:33" "" 483 483 .3995037 2462 17767 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "4-6 million yen" 35 "Gifu" 08 Feb 08 "2008/2/8 22:40" 08 Feb 08 "2008/2/8 23:03" "" 181 181 .1640979 45 6 .8823529 .1176471 2463 17770 "Used in the analysis" "Third" "5th" "Second" "First" "4th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Other" "Other" "DK" "Don't want to answer" 30 "Hiroshima" 10 Feb 08 "2008/2/10 10:34" 10 Feb 08 "2008/2/10 10:39" "" 950 950 .7857733 2464 17772 "Used in the analysis" "Third" "5th" "4th" "Second" "6th" "First" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 27 "Osaka" 10 Feb 08 "2008/2/10 5:42" 10 Feb 08 "2008/2/10 5:48" "" 864 864 .7861692 718 145 .8319815 .1680185 2465 17781 "Used in the analysis" "First" "5th" "6th" "Second" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 45 "Hokkaido" 08 Feb 08 "2008/2/8 22:26" 08 Feb 08 "2008/2/8 23:07" "" 160 160 .1455869 140 19 .8805031 .1194969 2466 17782 "Used in the analysis" "4th" "Do not care" "Third" "First" "Second" "Do not care" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Unemployed" "8-10 million yen" "2-4 million yen" 68 "Okayama" 09 Feb 08 "2008/2/9 9:29" 09 Feb 08 "2008/2/9 9:40" "" 468 468 .4242974 110 12 .9016393 .0983607 2467 17785 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "8-10 million yen" "8-10 million yen" 52 "Hokkaido" 09 Feb 08 "2008/2/9 8:17" 09 Feb 08 "2008/2/9 8:21" "" 418 418 .3789665 104 12 .8965517 .1034483 2468 17786 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "NEC" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "Don't want to answer" "Don't want to answer" 63 "Aichi" 09 Feb 08 "2008/2/9 22:01" 09 Feb 08 "2008/2/9 22:17" "" 874 874 .7229115 2469 17789 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 55 "Shizuoka" 09 Feb 08 "2008/2/9 9:18" 09 Feb 08 "2008/2/9 9:49" "" 470 470 .4261106 110 12 .9016393 .0983607 2470 17794 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have both recs." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 51 "Osaka" 09 Feb 08 "2008/2/9 0:49" 09 Feb 08 "2008/2/9 1:14" "" 333 333 .3030027 276 56 .8313253 .1686747 2471 17797 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "know" "Have a next g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Running own business" "Manager" "More than 14 million yen" "4-6 million yen" 27 "Miyagi" 08 Feb 08 "2008/2/8 23:32" 09 Feb 08 "2008/2/9 0:02" "" 251 251 .2076096 2472 17811 "Used in the analysis" "Third" "First" "4th" "Second" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "8-10 million yen" "Tokyo" 09 Feb 08 "2008/2/9 14:56" 09 Feb 08 "2008/2/9 15:08" "" 649 649 .5883953 149 20 .8816568 .1183432 2473 17815 "Used in the analysis" "Third" "4th" "Do not care" "Second" "5th" "6th" "Toshiba" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Public employee" "Clerical" "2-4 million yen" "Less than 2 million yen" 39 "Tokyo" 09 Feb 08 "2008/2/9 2:26" 09 Feb 08 "2008/2/9 2:33" "" 393 393 .325062 2474 17821 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "10-12 million yen" "6-8 million yen" 63 "Chiba" 09 Feb 08 "2008/2/9 13:40" 09 Feb 08 "2008/2/9 13:52" "" 700 700 .5789909 2475 17823 "Used in the analysis" "First" "Do not care" "Second" "Third" "4th" "Do not care" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 53 "Fukushima" 09 Feb 08 "2008/2/9 17:16" 09 Feb 08 "2008/2/9 17:19" "" 698 698 .6328196 159 21 .8833333 .1166667 2476 17825 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Other" "JVC" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "Don't want to answer" "Don't want to answer" 60 "Ishikawa" 09 Feb 08 "2008/2/9 9:08" 09 Feb 08 "2008/2/9 9:15" "" 513 513 .4243176 2477 17826 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "DK" 62 "Kyoto" 09 Feb 08 "2008/2/9 21:19" 09 Feb 08 "2008/2/9 21:30" "" 773 773 .700816 174 24 .8787879 .1212121 2478 17828 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 64 "Kanagawa" 09 Feb 08 "2008/2/9 17:09" 09 Feb 08 "2008/2/9 17:19" "" 694 694 .6291931 159 21 .8833333 .1166667 2479 17839 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Don't want to answer" "Don't want to answer" "Don't want to answer" "Don't want to answer" 29 "Hiroshima" 08 Feb 08 "2008/2/8 22:15" 08 Feb 08 "2008/2/8 23:38" "" 204 204 .1849501 48 6 .8888889 .1111111 2480 17848 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 51 "Kanagawa" 08 Feb 08 "2008/2/8 21:43" 08 Feb 08 "2008/2/8 22:11" "" 71 71 .0646042 61 9 .8714285 .1285714 2481 17851 "Used in the analysis" "Second" "4th" "First" "Third" "Do not care" "Do not care" "Panasonic" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 63 "Kyoto" 09 Feb 08 "2008/2/9 19:34" 09 Feb 08 "2008/2/9 19:55" "" 749 749 .6815287 621 127 .8302139 .1697861 2482 17852 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Other" "Sales, service and manual labor" "DK" "Don't want to answer" 32 "Kanagawa" 09 Feb 08 "2008/2/9 11:33" 09 Feb 08 "2008/2/9 11:43" "" 562 562 .5095195 130 15 .8965517 .1034483 2483 17854 "Used in the analysis" "5th" "4th" "6th" "First" "Second" "Third" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 38 "Niigata" 08 Feb 08 "2008/2/8 21:54" 08 Feb 08 "2008/2/8 22:17" "" 89 89 .0809827 77 11 .875 .125 2484 17863 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Apple" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Don't want to answer" "Don't want to answer" "Don't want to answer" "Don't want to answer" "DK" 65 "Tokyo" 11 Feb 08 "2008/2/11 1:29" 11 Feb 08 "2008/2/11 1:37" "" 953 953 .867152 787 165 .8266807 .1733193 2485 17865 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "Apple" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Student" "DK" "DK" 22 "Shizuoka" 08 Feb 08 "2008/2/8 21:35" 08 Feb 08 "2008/2/8 21:43" "" 49 49 .044586 41 7 .8541667 .1458333 2486 17869 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 31 "Fukuoka" 09 Feb 08 "2008/2/9 1:02" 09 Feb 08 "2008/2/9 1:08" "" 361 361 .2985939 2487 17872 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 30 "Aichi" 12 Feb 08 "2008/2/12 14:18" 12 Feb 08 "2008/2/12 14:25" "" 1062 1062 .966333 879 182 .8284637 .1715363 2488 17875 "Used in the analysis" "First" "Second" "Do not care" "Third" "5th" "4th" "Apple" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Unemployed" "4-6 million yen" "Less than 2 million yen" 25 "Osaka" 08 Feb 08 "2008/2/8 22:37" 08 Feb 08 "2008/2/8 23:00" "" 160 160 .1455869 140 19 .8805031 .1194969 2489 17876 "Used in the analysis" "First" "4th" "5th" "Second" "6th" "Third" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 51 "Ishikawa" 08 Feb 08 "2008/2/8 21:57" 08 Feb 08 "2008/2/8 22:46" "" 129 129 .1173794 112 16 .875 .125 2490 17877 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 29 "Tokushima" 09 Feb 08 "2008/2/9 3:37" 09 Feb 08 "2008/2/9 3:45" "" 381 381 .3466788 320 60 .8421053 .1578947 2491 17878 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 60 "Hyogo" 10 Feb 08 "2008/2/10 23:02" 10 Feb 08 "2008/2/10 23:09" "" 954 954 .8649139 205 28 .8798283 .1201717 2492 17880 "Used in the analysis" "Second" "5th" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "DK" "Less than 2 million yen" 57 "Kagoshima" 09 Feb 08 "2008/2/9 8:36" 09 Feb 08 "2008/2/9 8:41" "" 490 490 .4052936 2493 17882 "Used in the analysis" "First" "6th" "5th" "Second" "Third" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Working for your family business" "Clerical" "Don't want to answer" "Less than 2 million yen" 49 "Tokyo" 08 Feb 08 "2008/2/8 22:33" 08 Feb 08 "2008/2/8 22:55" "" 167 167 .1381307 2494 17886 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Public employee" "Other" "10-12 million yen" "Less than 2 million yen" 45 "Hokkaido" 09 Feb 08 "2008/2/9 18:49" 09 Feb 08 "2008/2/9 18:53" "" 810 810 .6699752 2495 17887 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 35 "Saitama" 08 Feb 08 "2008/2/8 23:14" 08 Feb 08 "2008/2/8 23:31" "" 219 219 .1811414 2496 17890 "Used in the analysis" "Second" "First" "Third" "4th" "6th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" "Osaka" 09 Feb 08 "2008/2/9 22:13" 09 Feb 08 "2008/2/9 22:21" "" 816 816 .7424932 676 139 .8294479 .1705521 2497 17891 "Used in the analysis" "First" "5th" "6th" "Second" "4th" "Third" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "2-4 million yen" "2-4 million yen" 24 "Tokyo" 09 Feb 08 "2008/2/9 8:00" 09 Feb 08 "2008/2/9 8:05" "" 435 435 .3958144 363 71 .8364055 .1635945 2498 17898 "Used in the analysis" "Second" "Do not care" "6th" "First" "Third" "4th" "Other" "DELL" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "2-4 million yen" "2-4 million yen" 62 "Kagoshima" 09 Feb 08 "2008/2/9 22:16" 09 Feb 08 "2008/2/9 22:24" "" 796 796 .7216682 178 24 .8811881 .1188119 2499 17900 "Used in the analysis" "Do not care" "4th" "Second" "First" "Do not care" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 68 "Kanagawa" 09 Feb 08 "2008/2/9 9:16" 09 Feb 08 "2008/2/9 9:24" "" 525 525 .4342432 2500 17901 "Used in the analysis" "Second" "6th" "5th" "First" "4th" "Third" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Other" "Sales, service and manual labor" "12-14 million yen" "2-4 million yen" 64 "Kanagawa" 10 Feb 08 "2008/2/10 20:02" 10 Feb 08 "2008/2/10 20:09" "" 1015 1015 .8395368 2501 17902 "Used in the analysis" "Second" "4th" "6th" "First" "5th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 48 "Saitama" 10 Feb 08 "2008/2/10 5:50" 10 Feb 08 "2008/2/10 5:56" "" 927 927 .7667494 2502 17905 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "6th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 39 "Hokkaido" 12 Feb 08 "2008/2/12 18:25" 12 Feb 08 "2008/2/12 19:18" "" 1076 1076 .9755213 232 32 .8787879 .1212121 2503 17906 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 64 "Tokyo" 09 Feb 08 "2008/2/9 9:41" 09 Feb 08 "2008/2/9 9:53" "" 481 481 .4360834 113 13 .8968254 .1031746 2504 17908 "Used in the analysis" "Third" "4th" "6th" "First" "5th" "Second" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Other" "12-14 million yen" "4-6 million yen" 51 "Osaka" 08 Feb 08 "2008/2/8 22:12" 08 Feb 08 "2008/2/8 22:35" "" 130 130 .1075269 2505 17910 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "6-8 million yen" "6-8 million yen" 47 "Saitama" 09 Feb 08 "2008/2/9 16:21" 09 Feb 08 "2008/2/9 16:32" "" 764 764 .6319272 2506 17912 "Used in the analysis" "First" "Second" "Do not care" "Third" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "2-4 million yen" 23 "Aichi" 08 Feb 08 "2008/2/8 23:18" 08 Feb 08 "2008/2/8 23:44" "" 213 213 .1938126 180 32 .8490566 .1509434 2507 17917 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "Graduate school" "No" "Student" "4-6 million yen" "Less than 2 million yen" 28 "Chiba" 09 Feb 08 "2008/2/9 13:46" 09 Feb 08 "2008/2/9 13:53" "" 629 629 .5702629 147 17 .8963414 .1036585 2508 17919 "Used in the analysis" "6th" "Third" "Second" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Running own business" "Clerical" "8-10 million yen" "8-10 million yen" 68 "Tokyo" 09 Feb 08 "2008/2/9 3:38" 09 Feb 08 "2008/2/9 3:41" "" 379 379 .344859 318 60 .8412699 .1587302 2509 17921 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 29 "Kagoshima" 11 Feb 08 "2008/2/11 22:42" 11 Feb 08 "2008/2/11 22:54" "" 1125 1125 .9305211 2510 17923 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "No" "Other" "Other" "DK" "Don't want to answer" 20 "Chiba" 08 Feb 08 "2008/2/8 21:41" 08 Feb 08 "2008/2/8 22:40" "" 101 101 .0835401 2511 17924 "Used in the analysis" "Do not care" "Do not care" "Second" "First" "Do not care" "Third" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "More than 14 million yen" "DK" 60 "Aichi" 13 Feb 08 "2008/2/13 10:00" 13 Feb 08 "2008/2/13 10:10" "" 1094 1094 .9954504 907 186 .8298262 .1701738 2512 17925 "Used in the analysis" "Second" "4th" "5th" "First" "Third" "6th" "Toshiba" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 40 "Tochigi" 10 Feb 08 "2008/2/10 2:50" 10 Feb 08 "2008/2/10 2:59" "" 841 841 .762466 185 25 .8809524 .1190476 2513 17929 "Used in the analysis" "Second" "5th" "6th" "First" "4th" "Third" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 32 "Shizuoka" 10 Feb 08 "2008/2/10 15:17" 10 Feb 08 "2008/2/10 15:24" "" 899 899 .8150499 197 27 .8794643 .1205357 2514 17932 "Used in the analysis" "First" "Second" "Third" "4th" "6th" "5th" "Apple" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "4-6 million yen" 27 "Osaka" 10 Feb 08 "2008/2/10 20:35" 10 Feb 08 "2008/2/10 20:40" "" 1020 1020 .8436725 2515 17935 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Other" "DELL" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "10-12 million yen" 52 "Kanagawa" 09 Feb 08 "2008/2/9 22:22" 09 Feb 08 "2008/2/9 22:28" "" 881 881 .7287014 2516 17937 "Used in the analysis" "First" "Third" "6th" "Second" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 57 "Chiba" 11 Feb 08 "2008/2/11 23:14" 11 Feb 08 "2008/2/11 23:26" "" 1024 1024 .9317561 848 175 .8289345 .1710655 2517 17940 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Do not care" "Third" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Public employee" "Clerical" "4-6 million yen" "2-4 million yen" 53 "Niigata" 09 Feb 08 "2008/2/9 7:52" 09 Feb 08 "2008/2/9 8:03" "" 431 431 .3921747 362 68 .8418605 .1581395 2518 17941 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "6th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 27 "Tokyo" 09 Feb 08 "2008/2/9 21:10" 09 Feb 08 "2008/2/9 21:14" "" 768 768 .6962829 174 23 .8832487 .1167513 2519 17942 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 51 "Hyogo" 08 Feb 08 "2008/2/8 22:13" 08 Feb 08 "2008/2/8 22:32" "" 145 145 .1314597 37 5 .8809524 .1190476 2520 17945 "Used in the analysis" "Third" "6th" "Second" "First" "4th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Error answer (3)" "Error answer (3)" "Male" "University (undergrad)" "No" "Student" "8-10 million yen" "Less than 2 million yen" 21 "Tokyo" 11 Feb 08 "2008/2/11 7:04" 11 Feb 08 "2008/2/11 7:09" "" 962 962 .8753412 794 167 .8262227 .1737773 2521 17947 "Used in the analysis" "First" "5th" "4th" "Second" "Third" "6th" "Toshiba" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "6-8 million yen" 61 "Miyagi" 09 Feb 08 "2008/2/9 15:54" 09 Feb 08 "2008/2/9 15:59" "" 752 752 .6220016 2522 17949 "Used in the analysis" "First" "4th" "5th" "Third" "6th" "Second" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 35 "Hyogo" 09 Feb 08 "2008/2/9 8:35" 09 Feb 08 "2008/2/9 8:41" "" 457 457 .4158326 381 75 .8355263 .1644737 2523 17950 "Used in the analysis" "Second" "6th" "First" "Third" "5th" "4th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "DK" "Less than 2 million yen" 63 "Fukuoka" 08 Feb 08 "2008/2/8 22:58" 11 Feb 08 "2008/2/11 1:43" "2008/2/11 1:30" 954 954 .8680619 787 166 .8258132 .1741868 2524 17954 "Used in the analysis" "4th" "First" "Second" "Third" "6th" "5th" "Sony" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Error answer (3)" "Error answer (3)" "Female" "Graduate school" "No" "Running own business" "Clerical" "Don't want to answer" "Don't want to answer" 52 "Tokyo" 09 Feb 08 "2008/2/9 15:54" 09 Feb 08 "2008/2/9 16:03" "2008/2/9 16:01" 751 751 .6211745 2525 17956 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "6th" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "4-6 million yen" 33 "Fukuoka" 11 Feb 08 "2008/2/11 8:53" 11 Feb 08 "2008/2/11 9:00" "" 1064 1064 .8800662 2526 17962 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "10-12 million yen" 54 "Hyogo" 11 Feb 08 "2008/2/11 20:21" 11 Feb 08 "2008/2/11 20:29" "" 1109 1109 .917287 2527 17963 "Used in the analysis" "First" "Second" "6th" "Third" "5th" "4th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 27 "Kanagawa" 08 Feb 08 "2008/2/8 22:53" 09 Feb 08 "2008/2/9 5:56" "2008/2/9 5:54" 394 394 .3585077 331 62 .8422392 .1577608 2528 17967 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Homemaker" "4-6 million yen" "Less than 2 million yen" 50 "Okayama" 08 Feb 08 "2008/2/8 21:55" 08 Feb 08 "2008/2/8 22:21" "" 118 118 .106981 26 5 .8387097 .1612903 2529 17968 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "More than 14 million yen" "4-6 million yen" 29 "Gifu" 09 Feb 08 "2008/2/9 20:08" 09 Feb 08 "2008/2/9 20:16" "" 759 759 .6906279 627 131 .8271768 .1728232 2530 17980 "Used in the analysis" "First" "4th" "5th" "Second" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Unemployed" "4-6 million yen" "2-4 million yen" 66 "Iwate" 09 Feb 08 "2008/2/9 13:45" 09 Feb 08 "2008/2/9 13:52" "" 628 628 .5714286 530 97 .8452951 .1547049 2531 17983 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "4th" "Third" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 42 "Aomori" 09 Feb 08 "2008/2/9 7:44" 09 Feb 08 "2008/2/9 7:53" "" 428 428 .3894449 361 66 .8454332 .1545667 2532 17985 "Used in the analysis" "4th" "Third" "Second" "First" "6th" "5th" "Apple" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 50 "Tokyo" 09 Feb 08 "2008/2/9 0:24" 09 Feb 08 "2008/2/9 0:35" "" 282 282 .2556664 72 9 .8888889 .1111111 2533 17991 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 51 "Aichi" 09 Feb 08 "2008/2/9 15:03" 09 Feb 08 "2008/2/9 15:15" "" 661 661 .6014559 557 103 .8439394 .1560606 2534 17992 "Used in the analysis" "First" "Do not care" "Second" "Do not care" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 54 "Nagano" 09 Feb 08 "2008/2/9 21:47" 09 Feb 08 "2008/2/9 21:56" "" 786 786 .712602 176 24 .88 .12 2535 17993 "Used in the analysis" "4th" "Second" "Third" "First" "Do not care" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Running own business" "Other" "More than 14 million yen" "Less than 2 million yen" "Osaka" 09 Feb 08 "2008/2/9 20:54" 09 Feb 08 "2008/2/9 21:06" "" 780 780 .7097361 647 132 .830552 .169448 2536 17998 "Used in the analysis" "First" "4th" "Second" "Third" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 30 "Hyogo" 10 Feb 08 "2008/2/10 16:28" 10 Feb 08 "2008/2/10 16:37" "" 994 994 .8221671 2537 17999 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Homemaker" "Don't want to answer" "Less than 2 million yen" 41 "Tokyo" 09 Feb 08 "2008/2/9 11:04" 09 Feb 08 "2008/2/9 11:10" "" 544 544 .4932004 125 15 .8928571 .1071429 2538 18004 "Used in the analysis" "Third" "6th" "First" "Second" "4th" "5th" "NEC" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Other" "Clerical" "8-10 million yen" "Less than 2 million yen" 54 "Saitama" 09 Feb 08 "2008/2/9 1:15" 09 Feb 08 "2008/2/9 1:28" "" 327 327 .2964642 84 10 .893617 .106383 2539 18007 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "More than 14 million yen" "More than 14 million yen" 50 "Tokyo" 12 Feb 08 "2008/2/12 10:15" 12 Feb 08 "2008/2/12 10:23" "" 1043 1043 .9456029 223 30 .8814229 .1185771 2540 18009 "Used in the analysis" "First" "Third" "Second" "4th" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 46 "Mie" 10 Feb 08 "2008/2/10 14:19" 10 Feb 08 "2008/2/10 14:24" "" 896 896 .81233 197 27 .8794643 .1205357 2541 18016 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Toshiba" "Heard about it, but don't know well" "Don't know" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "4-6 million yen" "Less than 2 million yen" 20 "Tokyo" 10 Feb 08 "2008/2/10 2:46" 10 Feb 08 "2008/2/10 2:57" "" 922 922 .7626137 2542 18019 "Used in the analysis" "First" "5th" "6th" "Second" "Third" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Other" "Other" "4-6 million yen" "Less than 2 million yen" 60 "Okayama" 09 Feb 08 "2008/2/9 21:43" 09 Feb 08 "2008/2/9 21:54" "" 860 860 .7113317 2543 18020 "Used in the analysis" "Second" "Third" "First" "5th" "6th" "4th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 32 "Kyoto" 08 Feb 08 "2008/2/8 22:03" 08 Feb 08 "2008/2/8 22:48" "" 126 126 .1146497 110 15 .88 .12 2544 18031 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "Don't want to answer" "Don't want to answer" "Hyogo" 12 Feb 08 "2008/2/12 21:30" 12 Feb 08 "2008/2/12 21:37" "" 1189 1189 .9834574 2545 18032 "Used in the analysis" "Third" "4th" "5th" "First" "6th" "Second" "Panasonic" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 26 "Hokkaido" 09 Feb 08 "2008/2/9 0:10" 09 Feb 08 "2008/2/9 0:21" "" 282 282 .2565969 236 45 .8398576 .1601423 2546 18037 "Used in the analysis" "First" "5th" "6th" "Second" "4th" "Third" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Manager" "2-4 million yen" "2-4 million yen" 56 "Mie" 09 Feb 08 "2008/2/9 23:31" 09 Feb 08 "2008/2/9 23:43" "" 902 902 .7460712 2547 18039 "Used in the analysis" "Second" "First" "6th" "Third" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 60 "Kanagawa" 10 Feb 08 "2008/2/10 9:59" 10 Feb 08 "2008/2/10 10:08" "" 857 857 .7769719 188 25 .8826291 .1173709 2548 18040 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "4-6 million yen" 65 "Nagano" 08 Feb 08 "2008/2/8 23:47" 09 Feb 08 "2008/2/9 0:02" "" 264 264 .2402184 221 42 .8403042 .1596958 2549 18042 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "Toshiba" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "DK" "Don't want to answer" 60 "Tokyo" 09 Feb 08 "2008/2/9 0:20" 09 Feb 08 "2008/2/9 0:37" "" 283 283 .256573 72 9 .8888889 .1111111 2550 18043 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "2-4 million yen" 51 "Mie" 11 Feb 08 "2008/2/11 22:38" 11 Feb 08 "2008/2/11 22:46" "" 1018 1018 .9262967 842 175 .8279253 .1720747 2551 18045 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 33 "Kagoshima" 09 Feb 08 "2008/2/9 22:50" 09 Feb 08 "2008/2/9 23:00" "" 821 821 .7470428 681 139 .8304878 .1695122 2552 18046 "Used in the analysis" "Second" "5th" "4th" "First" "6th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" "Shiga" 09 Feb 08 "2008/2/9 0:19" 09 Feb 08 "2008/2/9 0:46" "" 329 329 .2721257 2553 18048 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "6th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 39 "Miyagi" 11 Feb 08 "2008/2/11 20:56" 11 Feb 08 "2008/2/11 21:02" "" 1008 1008 .9171975 834 173 .8282026 .1717974 2554 18050 "Used in the analysis" "Second" "5th" "6th" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "Less than 2 million yen" 50 "Shizuoka" 08 Feb 08 "2008/2/8 22:34" 08 Feb 08 "2008/2/8 22:50" "" 167 167 .1514053 43 6 .877551 .122449 2555 18052 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Running own business" "Clerical" "More than 14 million yen" "8-10 million yen" 61 "Nara" 10 Feb 08 "2008/2/10 17:51" 10 Feb 08 "2008/2/10 18:18" "2008/2/10 18:15" 919 919 .8362147 759 159 .8267974 .1732026 2556 18055 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 51 "Iwate" 09 Feb 08 "2008/2/9 20:47" 09 Feb 08 "2008/2/9 20:52" "" 761 761 .6899365 174 23 .8832487 .1167513 2557 18062 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "4th" "Third" "Apple" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 45 "Kagoshima" 10 Feb 08 "2008/2/10 16:32" 10 Feb 08 "2008/2/10 16:43" "" 911 911 .8289354 752 158 .8263736 .1736264 2558 18064 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Unemployed" "DK" "DK" 23 "Osaka" 09 Feb 08 "2008/2/9 3:52" 09 Feb 08 "2008/2/9 3:56" "" 413 413 .3416046 2559 18074 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 38 "Tokyo" 09 Feb 08 "2008/2/9 13:03" 09 Feb 08 "2008/2/9 13:09" "" 602 602 .5457842 143 16 .8993711 .1006289 2560 18079 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Third" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 67 "Shizuoka" 09 Feb 08 "2008/2/9 8:57" 09 Feb 08 "2008/2/9 9:03" "" 442 442 .4007253 107 12 .8991597 .1008403 2561 18085 "Used in the analysis" "Third" "Do not care" "4th" "Second" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "6-8 million yen" 54 "Fukuoka" 08 Feb 08 "2008/2/8 22:33" 08 Feb 08 "2008/2/8 23:08" "" 161 161 .1331679 2562 18086 "Used in the analysis" "Third" "Do not care" "Second" "First" "4th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Public employee" "Other" "4-6 million yen" "4-6 million yen" 28 "Hokkaido" 09 Feb 08 "2008/2/9 23:11" 09 Feb 08 "2008/2/9 23:17" "" 814 814 .7379873 180 24 .8823529 .1176471 2563 18088 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 38 "Saitama" 10 Feb 08 "2008/2/10 21:04" 10 Feb 08 "2008/2/10 21:17" "" 1025 1025 .8478081 2564 18089 "Used in the analysis" "6th" "Third" "4th" "First" "5th" "Second" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 61 "Kanagawa" 09 Feb 08 "2008/2/9 0:58" 09 Feb 08 "2008/2/9 1:06" "" 322 322 .2929936 266 55 .8286604 .1713396 2565 18093 "Used in the analysis" "4th" "5th" "Third" "First" "6th" "Second" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 30 "Fukuoka" 09 Feb 08 "2008/2/9 12:59" 09 Feb 08 "2008/2/9 13:08" "" 600 600 .543971 142 16 .8987342 .1012658 2566 18099 "Used in the analysis" "First" "Second" "6th" "Third" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 46 "Fukushima" 09 Feb 08 "2008/2/9 22:11" 09 Feb 08 "2008/2/9 22:18" "" 793 793 .7189483 178 24 .8811881 .1188119 2567 18102 "Used in the analysis" "Second" "4th" "5th" "First" "6th" "Third" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "8-10 million yen" 56 "Tokyo" 09 Feb 08 "2008/2/9 12:18" 09 Feb 08 "2008/2/9 12:33" "" 653 653 .5401158 2568 18112 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Other" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 53 "Kanagawa" 08 Feb 08 "2008/2/8 23:15" 09 Feb 08 "2008/2/9 0:59" "2008/2/9 0:07" 298 298 .2464847 2569 18119 "Used in the analysis" "Second" "Third" "5th" "First" "4th" "6th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 34 "Okinawa" 08 Feb 08 "2008/2/8 23:05" 12 Feb 08 "2008/2/12 12:32" "2008/2/12 12:28" 1054 1054 .9590537 871 182 .8271605 .1728395 2570 18121 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "2-4 million yen" 41 "Hyogo" 09 Feb 08 "2008/2/9 0:15" 09 Feb 08 "2008/2/9 0:32" "" 309 309 .2555831 2571 18124 "Used in the analysis" "5th" "6th" "4th" "First" "Third" "Second" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Student" "8-10 million yen" "Less than 2 million yen" 24 "Tokyo" 09 Feb 08 "2008/2/9 20:29" 09 Feb 08 "2008/2/9 23:03" "2008/2/9 22:52" 895 895 .7402812 2572 18128 "Used in the analysis" "4th" "6th" "5th" "First" "Second" "Third" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 64 "Kyoto" 09 Feb 08 "2008/2/9 7:05" 09 Feb 08 "2008/2/9 7:10" "" 390 390 .3535811 100 12 .8928571 .1071429 2573 18134 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Other" "6-8 million yen" "6-8 million yen" 34 "Tochigi" 09 Feb 08 "2008/2/9 0:27" 09 Feb 08 "2008/2/9 0:45" "" 289 289 .2620127 73 9 .8902439 .1097561 2574 18137 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "Less than 2 million yen" 27 "Osaka" 09 Feb 08 "2008/2/9 3:15" 09 Feb 08 "2008/2/9 3:19" "" 409 409 .3382961 2575 18140 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "No" "Unemployed" "More than 14 million yen" "6-8 million yen" 64 "Osaka" 09 Feb 08 "2008/2/9 8:49" 09 Feb 08 "2008/2/9 9:00" "" 467 467 .4249318 389 77 .8347639 .1652361 2576 18141 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 33 "Saitama" 12 Feb 08 "2008/2/12 16:33" 12 Feb 08 "2008/2/12 16:39" "" 1064 1064 .9646419 228 31 .8803089 .1196911 2577 18142 "Used in the analysis" "4th" "Second" "First" "Third" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 27 "Saitama" 08 Feb 08 "2008/2/8 23:25" 09 Feb 08 "2008/2/9 0:04" "" 242 242 .2001654 2578 18143 "Used in the analysis" "Third" "5th" "First" "Second" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 39 "Osaka" 09 Feb 08 "2008/2/9 13:08" 09 Feb 08 "2008/2/9 13:19" "" 676 676 .5591398 2579 18152 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 44 "Hokkaido" 08 Feb 08 "2008/2/8 23:55" 09 Feb 08 "2008/2/9 0:23" "2008/2/9 0:06" 292 292 .2415219 2580 18153 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "12-14 million yen" "6-8 million yen" 58 "Tokyo" 09 Feb 08 "2008/2/9 13:05" 09 Feb 08 "2008/2/9 13:12" "" 675 675 .5583127 2581 18154 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "Junior college" "No" "Employee at a private company" "Other" "DK" "2-4 million yen" 29 "Nagano" 10 Feb 08 "2008/2/10 18:13" 10 Feb 08 "2008/2/10 18:23" "" 923 923 .8368087 200 27 .8810573 .1189427 2582 18155 "Used in the analysis" "Second" "Third" "5th" "First" "4th" "6th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 69 "Kanagawa" 09 Feb 08 "2008/2/9 20:14" 09 Feb 08 "2008/2/9 20:34" "" 767 767 .6979072 635 131 .8289817 .1710183 2583 18162 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Clerical" "8-10 million yen" "8-10 million yen" 58 "Hiroshima" 09 Feb 08 "2008/2/9 9:59" 09 Feb 08 "2008/2/9 10:08" "" 563 563 .4656741 2584 18169 "Used in the analysis" "Second" "4th" "First" "Third" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "10-12 million yen" "2-4 million yen" 31 "Tokyo" 13 Feb 08 "2008/2/13 11:04" 13 Feb 08 "2008/2/13 11:12" "" 1098 1098 .9954669 235 34 .873606 .126394 2585 18170 "Used in the analysis" "4th" "Third" "First" "Second" "6th" "5th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "12-14 million yen" "6-8 million yen" 58 "Shizuoka" 08 Feb 08 "2008/2/8 22:29" 09 Feb 08 "2008/2/9 5:09" "2008/2/9 5:08" 161 161 .1331679 2586 18171 "Used in the analysis" "First" "6th" "Do not care" "Second" "4th" "Third" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "Less than 2 million yen" 54 "Tokyo" 09 Feb 08 "2008/2/9 7:29" 09 Feb 08 "2008/2/9 7:38" "" 416 416 .3785259 349 66 .8409638 .1590361 2587 18175 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "Microsoft" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Don't want to answer" "2-4 million yen" "Less than 2 million yen" 64 "Osaka" 09 Feb 08 "2008/2/9 22:04" 09 Feb 08 "2008/2/9 22:08" "" 872 872 .7212572 2588 18178 "Used in the analysis" "4th" "First" "Third" "Second" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 33 "Kanagawa" 09 Feb 08 "2008/2/9 1:05" 09 Feb 08 "2008/2/9 1:14" "" 365 365 .3019024 2589 18180 "Used in the analysis" "First" "Third" "Second" "4th" "5th" "6th" "Sharp" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Don't want to answer" "Don't want to answer" "Employee at a private company" "Don't want to answer" "Don't want to answer" "Less than 2 million yen" 28 "Hokkaido" 08 Feb 08 "2008/2/8 22:49" 08 Feb 08 "2008/2/8 23:14" "" 186 186 .168631 47 6 .8867925 .1132075 2590 18184 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "Other" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "Yes" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 54 "Hiroshima" 09 Feb 08 "2008/2/9 18:23" 09 Feb 08 "2008/2/9 18:30" "" 728 728 .6624204 607 120 .8349381 .1650619 2591 18185 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 44 "Tochigi" 11 Feb 08 "2008/2/11 12:44" 11 Feb 08 "2008/2/11 12:51" "" 984 984 .8921124 212 29 .8796681 .120332 2592 18190 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 46 "Kagoshima" 09 Feb 08 "2008/2/9 1:05" 09 Feb 08 "2008/2/9 1:14" "" 327 327 .2975432 271 55 .8312883 .1687117 2593 18195 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 29 "Miyagi" 09 Feb 08 "2008/2/9 8:18" 09 Feb 08 "2008/2/9 8:26" "" 475 475 .3928867 2594 18197 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "Apple" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Clerical" "Don't want to answer" "Don't want to answer" "Aomori" 12 Feb 08 "2008/2/12 17:28" 12 Feb 08 "2008/2/12 17:36" "" 1071 1071 .9709882 228 32 .8769231 .1230769 2595 18202 "Used in the analysis" "First" "4th" "Second" "Third" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 50 "Hokkaido" 09 Feb 08 "2008/2/9 1:00" 09 Feb 08 "2008/2/9 1:13" "" 362 362 .299421 2596 18207 "Used in the analysis" "Third" "6th" "4th" "First" "5th" "Second" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 57 "Tokyo" 12 Feb 08 "2008/2/12 22:08" 12 Feb 08 "2008/2/12 22:18" "" 1084 1084 .9827743 232 32 .8787879 .1212121 2597 18210 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "5th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Student" "Less than 2 million yen" "Less than 2 million yen" 24 "Shiga" 09 Feb 08 "2008/2/9 2:38" 09 Feb 08 "2008/2/9 2:45" "" 368 368 .3348499 307 60 .8365123 .1634877 2598 18212 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "Other" "DELL" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 43 "Tokyo" 10 Feb 08 "2008/2/10 4:26" 10 Feb 08 "2008/2/10 4:34" "" 843 843 .7642792 186 25 .8815166 .1184834 2599 18213 "Used in the analysis" "Third" "Do not care" "5th" "Second" "4th" "First" "No particular brand" "Don't know" "Don't know" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "4-6 million yen" 58 "Okayama" 09 Feb 08 "2008/2/9 17:05" 09 Feb 08 "2008/2/9 17:14" "2008/2/9 17:07" 688 688 .6237534 158 21 .8826815 .1173184 2600 18215 "Used in the analysis" "First" "5th" "4th" "Second" "Do not care" "Third" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 36 "Osaka" 08 Feb 08 "2008/2/8 22:06" 08 Feb 08 "2008/2/8 22:34" "" 122 122 .1009098 2601 18216 "Used in the analysis" "4th" "6th" "5th" "Third" "First" "Second" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "Less than 2 million yen" 50 "Hokkaido" 09 Feb 08 "2008/2/9 7:41" 09 Feb 08 "2008/2/9 7:51" "" 454 454 .375517 2602 18217 "Used in the analysis" "First" "6th" "Second" "Third" "4th" "5th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "4-6 million yen" 67 "Tokyo" 08 Feb 08 "2008/2/8 23:24" 08 Feb 08 "2008/2/8 23:49" "" 239 239 .2174704 203 35 .8529412 .1470588 2603 18219 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "6th" "No particular brand" "Don't know" "Don't know" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Don't want to answer" "Less than 2 million yen" "Less than 2 million yen" 48 "Osaka" 09 Feb 08 "2008/2/9 10:51" 09 Feb 08 "2008/2/9 11:00" "" 547 547 .4977252 459 87 .8406593 .1593407 2604 18220 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Panasonic" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 62 "Tokyo" 09 Feb 08 "2008/2/9 10:25" 09 Feb 08 "2008/2/9 10:31" "" 516 516 .467815 119 13 .9015151 .0984849 2605 18222 "Used in the analysis" "First" "Second" "Third" "4th" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Employee at a private company" "Other" "8-10 million yen" "2-4 million yen" 23 "Hokkaido" 09 Feb 08 "2008/2/9 7:17" 09 Feb 08 "2008/2/9 7:23" "" 412 412 .3748863 345 66 .8394161 .1605839 2606 18224 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "NEC" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Clerical" "8-10 million yen" "6-8 million yen" 39 "Aichi" 09 Feb 08 "2008/2/9 13:41" 09 Feb 08 "2008/2/9 13:48" "" 697 697 .5765095 2607 18225 "Used in the analysis" "Third" "First" "5th" "Second" "6th" "4th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Clerical" "8-10 million yen" "6-8 million yen" 56 "Miyazaki" 12 Feb 08 "2008/2/12 9:36" 12 Feb 08 "2008/2/12 9:59" "" 1040 1040 .9428831 222 30 .8809524 .1190476 2608 18226 "Used in the analysis" "4th" "First" "Third" "Second" "Do not care" "Do not care" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "6-8 million yen" "Tokyo" 09 Feb 08 "2008/2/9 3:14" 09 Feb 08 "2008/2/9 3:19" "" 356 356 .3227561 88 11 .8888889 .1111111 2609 18228 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "4-6 million yen" 29 "Chiba" 09 Feb 08 "2008/2/9 12:03" 09 Feb 08 "2008/2/9 12:08" "" 644 644 .5326716 2610 18231 "Used in the analysis" "First" "Second" "Do not care" "Third" "Do not care" "4th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "4-6 million yen" "2-4 million yen" 39 "Kagawa" 10 Feb 08 "2008/2/10 22:59" 10 Feb 08 "2008/2/10 23:07" "" 953 953 .8640072 205 28 .8798283 .1201717 2611 18235 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 55 "Kanagawa" 09 Feb 08 "2008/2/9 0:21" 09 Feb 08 "2008/2/9 0:37" "" 319 319 .2638544 2612 18240 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Other" "10-12 million yen" "10-12 million yen" 57 "Kanagawa" 10 Feb 08 "2008/2/10 11:16" 10 Feb 08 "2008/2/10 11:24" "" 870 870 .7887579 191 26 .8801844 .1198157 2613 18241 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Running own business" "Clerical" "8-10 million yen" "8-10 million yen" 45 "Saitama" 09 Feb 08 "2008/2/9 12:06" 09 Feb 08 "2008/2/9 12:14" "" 646 646 .5343259 2614 18245 "Used in the analysis" "First" "Do not care" "Second" "Third" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "Yes" "Public employee" "Clerical" "Don't want to answer" "4-6 million yen" 60 "Hyogo" 09 Feb 08 "2008/2/9 16:50" 09 Feb 08 "2008/2/9 16:58" "" 773 773 .6393714 2615 18252 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Graduate school" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 10 Feb 08 "2008/2/10 0:39" 10 Feb 08 "2008/2/10 0:43" "" 912 912 .7543424 2616 18256 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "6-8 million yen" "6-8 million yen" 47 "Osaka" 08 Feb 08 "2008/2/8 23:52" 09 Feb 08 "2008/2/9 0:21" "" 246 246 .2230281 60 9 .8695652 .1304348 2617 18257 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 61 "Shizuoka" 09 Feb 08 "2008/2/9 13:54" 09 Feb 08 "2008/2/9 14:00" "" 636 636 .5787079 536 99 .8440945 .1559055 2618 18260 "Used in the analysis" "First" "Third" "5th" "Second" "6th" "4th" "Other" "FUJITSU" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "2-4 million yen" "Less than 2 million yen" 20 "Tokyo" 09 Feb 08 "2008/2/9 3:21" 09 Feb 08 "2008/2/9 3:28" "" 374 374 .3403094 313 60 .8391421 .1608579 2619 18261 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Error answer (3)" "Error answer (3)" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 43 "Hyogo" 12 Feb 08 "2008/2/12 17:29" 12 Feb 08 "2008/2/12 17:35" "" 1179 1179 .9751861 2620 18264 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "Do not care" "Apple" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 52 "Kanagawa" 09 Feb 08 "2008/2/9 11:06" 09 Feb 08 "2008/2/9 11:16" "" 550 550 .4986401 127 15 .8943662 .1056338 2621 18269 "Used in the analysis" "First" "4th" "6th" "Second" "5th" "Third" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 40 "Kanagawa" 08 Feb 08 "2008/2/8 22:30" 08 Feb 08 "2008/2/8 23:35" "" 165 165 .1501365 143 21 .8719512 .1280488 2622 18270 "Used in the analysis" "First" "Second" "Do not care" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 64 "Miyazaki" 09 Feb 08 "2008/2/9 7:12" 09 Feb 08 "2008/2/9 7:25" "" 393 393 .356301 100 12 .8928571 .1071429 2623 18276 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 66 "Osaka" 09 Feb 08 "2008/2/9 9:58" 09 Feb 08 "2008/2/9 10:33" "" 584 584 .4830438 2624 18279 "Used in the analysis" "First" "Third" "Second" "4th" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "DK" "Less than 2 million yen" 23 "Tochigi" 10 Feb 08 "2008/2/10 0:49" 10 Feb 08 "2008/2/10 1:00" "" 915 915 .7568238 2625 18283 "Used in the analysis" "First" "Second" "Third" "4th" "6th" "5th" "Apple" "know" "Have neither rec." 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "4-6 million yen" 58 "Aichi" 08 Feb 08 "2008/2/8 23:17" 08 Feb 08 "2008/2/8 23:58" "" 260 260 .2365787 217 42 .8378378 .1621622 2626 18289 "Used in the analysis" "First" "Do not care" "Do not care" "Third" "Second" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 60 "Tokyo" 09 Feb 08 "2008/2/9 12:05" 09 Feb 08 "2008/2/9 12:13" "" 593 593 .5395814 500 92 .8445946 .1554054 2627 18303 "Used in the analysis" "6th" "Third" "Second" "First" "5th" "4th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 56 "Saitama" 10 Feb 08 "2008/2/10 0:27" 10 Feb 08 "2008/2/10 0:41" "" 832 832 .7543064 184 25 .8803828 .1196172 2628 18309 "Used in the analysis" "First" "Do not care" "Second" "Third" "Do not care" "Do not care" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Elementary/junior high school" "Yes" "Running own business" "Clerical" "10-12 million yen" "Less than 2 million yen" 62 "Aichi" 09 Feb 08 "2008/2/9 13:31" 09 Feb 08 "2008/2/9 13:42" "" 620 620 .5621033 146 17 .8957055 .1042945 2629 18316 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 37 "Aomori" 10 Feb 08 "2008/2/10 7:22" 10 Feb 08 "2008/2/10 7:36" "" 846 846 .7669991 186 25 .8815166 .1184834 2630 18319 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Running own business" "Clerical" "12-14 million yen" "2-4 million yen" 33 "Fukuoka" 13 Feb 08 "2008/2/13 4:15" 13 Feb 08 "2008/2/13 4:23" "" 1096 1096 .9936537 235 33 .8768657 .1231343 2631 18321 "Used in the analysis" "5th" "4th" "First" "Second" "Third" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 38 "Kanagawa" 08 Feb 08 "2008/2/8 22:20" 08 Feb 08 "2008/2/8 23:18" "" 167 167 .1514053 43 6 .877551 .122449 2632 18323 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 55 "Kumamoto" 08 Feb 08 "2008/2/8 23:19" 09 Feb 08 "2008/2/9 0:00" "" 235 235 .1943755 2633 18327 "Used in the analysis" "Third" "First" "Second" "4th" "Do not care" "Do not care" "Apple" "DELL" "know" "Have neither rec." 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "10-12 million yen" 53 "Chiba" 11 Feb 08 "2008/2/11 16:57" 11 Feb 08 "2008/2/11 17:02" "" 997 997 .9071884 823 173 .8263052 .1736948 2634 18336 "Used in the analysis" "First" "Do not care" "Third" "Second" "4th" "Do not care" "NEC" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 58 "Kanagawa" 11 Feb 08 "2008/2/11 12:46" 11 Feb 08 "2008/2/11 12:55" "" 1082 1082 .8949545 2635 18337 "Used in the analysis" "Third" "First" "5th" "Second" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "6-8 million yen" 55 "Osaka" 10 Feb 08 "2008/2/10 4:06" 10 Feb 08 "2008/2/10 4:13" "" 924 924 .764268 2636 18340 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "DK" "Less than 2 million yen" 27 "Niigata" 09 Feb 08 "2008/2/9 0:22" 09 Feb 08 "2008/2/9 0:37" "" 284 284 .2574796 72 9 .8888889 .1111111 2637 18346 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Clerical" "2-4 million yen" "2-4 million yen" 60 "Fukuoka" 10 Feb 08 "2008/2/10 22:37" 10 Feb 08 "2008/2/10 22:44" "" 1039 1039 .8593879 2638 18352 "Used in the analysis" "Second" "First" "6th" "Third" "5th" "4th" "Apple" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Employee at a private company" "Other" "10-12 million yen" "10-12 million yen" 28 "Aichi" 09 Feb 08 "2008/2/9 11:01" 09 Feb 08 "2008/2/9 11:08" "" 617 617 .5103391 2639 18356 "Used in the analysis" "Second" "Third" "Do not care" "First" "4th" "5th" "Other" "FUJITSU" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 67 "Ibaraki" 09 Feb 08 "2008/2/9 4:21" 09 Feb 08 "2008/2/9 4:34" "" 417 417 .3449132 2640 18357 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 69 "Fukui" 09 Feb 08 "2008/2/9 10:03" 09 Feb 08 "2008/2/9 10:25" "" 523 523 .4758872 437 85 .8371648 .1628353 2641 18363 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Don't want to answer" "Employee at a private company" "Other" "Don't want to answer" "Don't want to answer" 45 "Osaka" 08 Feb 08 "2008/2/8 22:14" 08 Feb 08 "2008/2/8 22:48" "" 139 139 .1264786 121 17 .8768116 .1231884 2642 18367 "Used in the analysis" "Third" "First" "4th" "Second" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 32 "Aichi" 11 Feb 08 "2008/2/11 0:35" 11 Feb 08 "2008/2/11 0:42" "" 963 963 .8730735 207 28 .8808511 .1191489 2643 18370 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Apple" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "4-6 million yen" "4-6 million yen" 35 "Kumamoto" 08 Feb 08 "2008/2/8 23:38" 08 Feb 08 "2008/2/8 23:59" "" 232 232 .2103354 57 8 .8769231 .1230769 2644 18374 "Used in the analysis" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Running own business" "Clerical" "Don't want to answer" "2-4 million yen" 33 "Chiba" 09 Feb 08 "2008/2/9 8:22" 09 Feb 08 "2008/2/9 8:26" "" 450 450 .4094631 375 74 .8351893 .1648107 2645 18375 "Used in the analysis" "Second" "Do not care" "5th" "First" "Third" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "6-8 million yen" "2-4 million yen" 65 "Hiroshima" 09 Feb 08 "2008/2/9 8:12" 09 Feb 08 "2008/2/9 8:25" "" 445 445 .4049135 371 73 .8355856 .1644144 2646 18377 "Used in the analysis" "Third" "5th" "4th" "First" "Do not care" "Second" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "Less than 2 million yen" 55 "Aichi" 08 Feb 08 "2008/2/8 22:24" 08 Feb 08 "2008/2/8 22:57" "" 156 156 .1419472 137 18 .883871 .116129 2647 18380 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "4-6 million yen" 68 "Aichi" 09 Feb 08 "2008/2/9 8:13" 09 Feb 08 "2008/2/9 8:23" "" 416 416 .3771532 104 12 .8965517 .1034483 2648 18382 "Used in the analysis" "6th" "Second" "Third" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 56 "Aichi" 10 Feb 08 "2008/2/10 19:29" 10 Feb 08 "2008/2/10 19:37" "" 1012 1012 .8370554 2649 18383 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Graduate school" "No" "Running own business" "Sales, service and manual labor" "8-10 million yen" "2-4 million yen" 50 "Oita" 12 Feb 08 "2008/2/12 9:30" 12 Feb 08 "2008/2/12 9:47" "" 1151 1151 .9520265 2650 18386 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 65 "Shizuoka" 09 Feb 08 "2008/2/9 8:59" 09 Feb 08 "2008/2/9 9:09" "" 508 508 .420182 2651 18387 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 54 "Saitama" 09 Feb 08 "2008/2/9 9:43" 09 Feb 08 "2008/2/9 10:04" "" 498 498 .4531392 414 83 .832998 .167002 2652 18389 "Used in the analysis" "4th" "6th" "Third" "First" "5th" "Second" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "Less than 2 million yen" 40 "Saitama" 08 Feb 08 "2008/2/8 22:33" 08 Feb 08 "2008/2/8 23:06" "" 165 165 .1501365 143 21 .8719512 .1280488 2653 18399 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Public employee" "Other" "DK" "2-4 million yen" 26 "Ishikawa" 10 Feb 08 "2008/2/10 0:04" 10 Feb 08 "2008/2/10 0:14" "" 837 837 .7616014 696 140 .8325359 .1674641 2654 18401 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" "Fukushima" 09 Feb 08 "2008/2/9 0:57" 09 Feb 08 "2008/2/9 1:06" "" 317 317 .287398 81 9 .9 .1 2655 18403 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Unemployed" "4-6 million yen" "Less than 2 million yen" 69 "Shizuoka" 08 Feb 08 "2008/2/8 22:03" 08 Feb 08 "2008/2/8 22:33" "" 137 137 .1242067 33 5 .8684211 .131579 2656 18407 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 64 "Tokyo" 09 Feb 08 "2008/2/9 17:01" 09 Feb 08 "2008/2/9 17:11" "" 775 775 .6410257 2657 18412 "Used in the analysis" "4th" "Third" "First" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Public employee" "Other" "6-8 million yen" "6-8 million yen" 39 "Iwate" 09 Feb 08 "2008/2/9 9:52" 09 Feb 08 "2008/2/9 10:06" "" 497 497 .4505893 113 13 .8968254 .1031746 2658 18416 "Used in the analysis" "First" "Third" "4th" "5th" "6th" "Second" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 42 "Aichi" 09 Feb 08 "2008/2/9 16:41" 09 Feb 08 "2008/2/9 16:47" "" 769 769 .6360629 2659 18418 "Used in the analysis" "Second" "First" "Do not care" "Third" "6th" "5th" "Sony" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Employee at a private company" "Other" "8-10 million yen" "2-4 million yen" 26 "Tokyo" 09 Feb 08 "2008/2/9 0:28" 09 Feb 08 "2008/2/9 0:44" "" 302 302 .2747953 252 49 .8372093 .1627907 2660 18420 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 65 "Hokkaido" 09 Feb 08 "2008/2/9 15:17" 09 Feb 08 "2008/2/9 15:21" "" 735 735 .6079404 2661 18424 "Used in the analysis" "First" "Third" "5th" "Second" "6th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 39 "Fukuoka" 08 Feb 08 "2008/2/8 23:47" 09 Feb 08 "2008/2/9 0:39" "" 268 268 .2429737 66 9 .88 .12 2662 18425 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "Sony" "know" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "8-10 million yen" "4-6 million yen" 34 "Hiroshima" 09 Feb 08 "2008/2/9 0:08" 09 Feb 08 "2008/2/9 0:29" "" 297 297 .2456576 2663 18427 "Used in the analysis" "Third" "Second" "5th" "First" "4th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 59 "Gifu" 09 Feb 08 "2008/2/9 21:48" 09 Feb 08 "2008/2/9 22:00" "" 862 862 .7129859 2664 18431 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "8-10 million yen" "2-4 million yen" 60 "Kanagawa" 10 Feb 08 "2008/2/10 22:16" 10 Feb 08 "2008/2/10 22:25" "" 1035 1035 .8560794 2665 18434 "Used in the analysis" "Third" "5th" "4th" "First" "Do not care" "Second" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "Junior college" "No" "Employee at a private company" "Clerical" "2-4 million yen" "Less than 2 million yen" 29 "Nara" 09 Feb 08 "2008/2/9 9:12" 09 Feb 08 "2008/2/9 9:29" "" 459 459 .4161378 109 12 .9008265 .0991736 2666 18435 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 66 "Shiga" 09 Feb 08 "2008/2/9 0:00" 09 Feb 08 "2008/2/9 0:12" "" 277 277 .2520473 233 43 .8442029 .1557971 2667 18436 "Used in the analysis" "Second" "4th" "6th" "First" "5th" "Third" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 40 "Kanagawa" 09 Feb 08 "2008/2/9 11:43" 09 Feb 08 "2008/2/9 11:52" "" 583 583 .5304822 491 91 .8436426 .1563574 2668 18439 "Used in the analysis" "Do not care" "Second" "Third" "First" "6th" "4th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Working for your family business" "Clerical" "6-8 million yen" "4-6 million yen" 50 "Aichi" 09 Feb 08 "2008/2/9 23:05" 09 Feb 08 "2008/2/9 23:16" "" 825 825 .7506824 685 139 .8313107 .1686893 2669 18441 "Used in the analysis" "Third" "Second" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" "Kanagawa" 09 Feb 08 "2008/2/9 4:43" 09 Feb 08 "2008/2/9 4:49" "" 366 366 .3318223 93 11 .8942308 .1057692 2670 18444 "Used in the analysis" "First" "6th" "Second" "Third" "4th" "5th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "12-14 million yen" 53 "Tokyo" 09 Feb 08 "2008/2/9 2:03" 09 Feb 08 "2008/2/9 2:23" "" 389 389 .3217535 2671 18445 "Used in the analysis" "Third" "Second" "5th" "First" "4th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 56 "Okayama" 09 Feb 08 "2008/2/9 9:14" 09 Feb 08 "2008/2/9 9:26" "" 482 482 .4385805 400 81 .8316008 .1683992 2672 18446 "Used in the analysis" "4th" "Third" "First" "Second" "5th" "Do not care" "Panasonic" "know" "Have both recs." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "More than 14 million yen" "2-4 million yen" 60 "Tokyo" 09 Feb 08 "2008/2/9 17:40" 09 Feb 08 "2008/2/9 17:50" "" 705 705 .6391659 159 21 .8833333 .1166667 2673 18448 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Error answer (3)" "Error answer (3)" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "Don't want to answer" "Don't want to answer" 61 "Saitama" 09 Feb 08 "2008/2/9 14:41" 09 Feb 08 "2008/2/9 14:47" "" 720 720 .5955335 2674 18455 "Used in the analysis" "Second" "Do not care" "4th" "First" "Do not care" "Third" "No particular brand" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "DK" "Less than 2 million yen" 38 "Osaka" 09 Feb 08 "2008/2/9 16:54" 09 Feb 08 "2008/2/9 17:05" "" 685 685 .6210335 158 21 .8826815 .1173184 2675 18456 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Other" "6-8 million yen" "4-6 million yen" 60 "Tokyo" 09 Feb 08 "2008/2/9 7:29" 09 Feb 08 "2008/2/9 7:46" "" 451 451 .3730356 2676 18457 "Used in the analysis" "Second" "5th" "First" "Third" "4th" "6th" "Other" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 60 "Aichi" 09 Feb 08 "2008/2/9 9:23" 09 Feb 08 "2008/2/9 9:28" "" 464 464 .4206709 109 12 .9008265 .0991736 2677 18458 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Sharp" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Don't want to answer" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 32 "Tokyo" 09 Feb 08 "2008/2/9 18:30" 09 Feb 08 "2008/2/9 18:37" "" 730 730 .6642402 608 121 .8340192 .1659808 2678 18462 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Employee at a private company" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 38 "Aichi" 10 Feb 08 "2008/2/10 10:32" 10 Feb 08 "2008/2/10 10:37" "" 862 862 .781505 190 26 .8796296 .1203704 2679 18468 "Used in the analysis" "First" "4th" "Second" "Third" "Do not care" "5th" "Toshiba" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 64 "Fukuoka" 09 Feb 08 "2008/2/9 8:28" 09 Feb 08 "2008/2/9 8:34" "" 485 485 .401158 2680 18473 "Used in the analysis" "4th" "5th" "Second" "First" "6th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "2-4 million yen" "2-4 million yen" 66 "Kyoto" 09 Feb 08 "2008/2/9 2:55" 09 Feb 08 "2008/2/9 3:02" "" 352 352 .3191296 88 11 .8888889 .1111111 2681 18477 "Used in the analysis" "5th" "6th" "Second" "First" "Third" "4th" "Sony" "know" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 34 "Fukuoka" 09 Feb 08 "2008/2/9 21:13" 09 Feb 08 "2008/2/9 21:20" "" 771 771 .6990027 174 24 .8787879 .1212121 2682 18483 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "More than 14 million yen" "Less than 2 million yen" 52 "Toyama" 09 Feb 08 "2008/2/9 20:17" 09 Feb 08 "2008/2/9 20:30" "" 754 754 .6835902 174 23 .8832487 .1167513 2683 18485 "Used in the analysis" "Third" "First" "4th" "Second" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "10-12 million yen" 49 "Chiba" 09 Feb 08 "2008/2/9 0:37" 09 Feb 08 "2008/2/9 0:47" "" 346 346 .2861869 2684 18489 "Used in the analysis" "Second" "4th" "5th" "Third" "6th" "First" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Running own business" "Clerical" "DK" "Less than 2 million yen" 37 "Gunma" 09 Feb 08 "2008/2/9 7:19" 09 Feb 08 "2008/2/9 7:28" "" 413 413 .3757962 346 66 .8398058 .1601942 2685 18490 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 62 "Hyogo" 09 Feb 08 "2008/2/9 18:55" 09 Feb 08 "2008/2/9 19:05" "" 741 741 .6742493 615 125 .8310811 .1689189 2686 18491 "Used in the analysis" "4th" "Third" "First" "Second" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 28 "Nagano" 09 Feb 08 "2008/2/9 13:46" 09 Feb 08 "2008/2/9 13:56" "" 701 701 .579818 2687 18492 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Clerical" "10-12 million yen" "10-12 million yen" 47 "Tokyo" 10 Feb 08 "2008/2/10 22:21" 10 Feb 08 "2008/2/10 22:30" "" 936 936 .8516834 773 162 .8267379 .173262 2688 18493 "Used in the analysis" "4th" "Second" "Third" "First" "6th" "5th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 37 "Kagawa" 10 Feb 08 "2008/2/10 17:38" 10 Feb 08 "2008/2/10 17:48" "" 1005 1005 .8312655 2689 18494 "Used in the analysis" "Third" "Second" "First" "4th" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "DK" "10-12 million yen" 52 "Aichi" 09 Feb 08 "2008/2/9 18:16" 09 Feb 08 "2008/2/9 18:29" "" 806 806 .6666667 2690 18497 "Used in the analysis" "Third" "Second" "5th" "First" "4th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Public employee" "Clerical" "2-4 million yen" "2-4 million yen" 24 "Ishikawa" 10 Feb 08 "2008/2/10 22:11" 10 Feb 08 "2008/2/10 22:22" "" 935 935 .8507735 773 161 .8276231 .1723769 2691 18503 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 38 "Hyogo" 08 Feb 08 "2008/2/8 22:17" 08 Feb 08 "2008/2/8 23:23" "" 131 131 .108354 2692 18505 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "2-4 million yen" "2-4 million yen" 47 "Okinawa" 08 Feb 08 "2008/2/8 23:21" 08 Feb 08 "2008/2/8 23:49" "" 220 220 .200182 187 32 .8538813 .1461187 2693 18508 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Working for your family business" "Clerical" "Don't want to answer" "Don't want to answer" 29 "Nagasaki" 11 Feb 08 "2008/2/11 21:11" 11 Feb 08 "2008/2/11 21:17" "" 1009 1009 .9181074 835 173 .828373 .171627 2694 18511 "Used in the analysis" "Third" "5th" "4th" "Second" "First" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 67 "Tokyo" 10 Feb 08 "2008/2/10 21:18" 10 Feb 08 "2008/2/10 21:32" "" 931 931 .8471338 769 161 .8268817 .1731183 2695 18525 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 53 "Fukuoka" 09 Feb 08 "2008/2/9 21:23" 09 Feb 08 "2008/2/9 21:31" "" 792 792 .7206551 656 135 .82933 .17067 2696 18528 "Used in the analysis" "Second" "6th" "First" "Third" "4th" "5th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 66 "Kanagawa" 10 Feb 08 "2008/2/10 16:32" 10 Feb 08 "2008/2/10 16:50" "" 996 996 .8238214 2697 18543 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "2-4 million yen" 27 "Aichi" 10 Feb 08 "2008/2/10 4:21" 10 Feb 08 "2008/2/10 4:33" "" 862 862 .7843494 716 145 .8315912 .1684088 2698 18547 "Used in the analysis" "4th" "Third" "First" "Second" "5th" "6th" "Pioneer" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "6-8 million yen" 52 "Kanagawa" 09 Feb 08 "2008/2/9 0:08" 09 Feb 08 "2008/2/9 0:33" "" 298 298 .2464847 2699 18549 "Used in the analysis" "5th" "Second" "4th" "Third" "6th" "First" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Running own business" "Clerical" "More than 14 million yen" "More than 14 million yen" 63 "Fukuoka" 12 Feb 08 "2008/2/12 8:55" 12 Feb 08 "2008/2/12 9:07" "" 1033 1033 .9399454 856 176 .8294573 .1705426 2700 18550 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 50 "Hokkaido" 09 Feb 08 "2008/2/9 7:59" 09 Feb 08 "2008/2/9 8:05" "" 406 406 .368087 101 12 .8938053 .1061947 2701 18553 "Used in the analysis" "Third" "4th" "First" "Second" "Do not care" "Do not care" "Toshiba" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Other" "6-8 million yen" "6-8 million yen" 33 "Fukuoka" 08 Feb 08 "2008/2/8 22:20" 08 Feb 08 "2008/2/8 23:26" "" 155 155 .1405258 39 6 .8666667 .1333333 2702 18555 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "6-8 million yen" "Less than 2 million yen" 20 "Shimane" 09 Feb 08 "2008/2/9 12:32" 09 Feb 08 "2008/2/9 12:36" "" 587 587 .532185 139 16 .8967742 .1032258 2703 18558 "Used in the analysis" "Third" "Second" "6th" "First" "5th" "4th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 25 "Hyogo" 09 Feb 08 "2008/2/9 15:40" 09 Feb 08 "2008/2/9 15:47" "" 669 669 .6087352 562 106 .8413174 .1586826 2704 18565 "Used in the analysis" "First" "6th" "5th" "4th" "Second" "Third" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "2-4 million yen" "2-4 million yen" 30 "Ibaraki" 10 Feb 08 "2008/2/10 22:37" 10 Feb 08 "2008/2/10 22:44" "" 1038 1038 .8585608 2705 18566 "Missing values are assigned" "4th" "Second" "Third" "First" "6th" "5th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 63 "Tokushima" "2008/2/9 12:00" "2008/2/9 12:16" "" 578 578 .5240254 137 16 .8954248 .1045752 2706 18574 "Missing values are assigned" "First" "Third" "5th" "Second" "4th" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 52 "Fukuoka" "2008/2/8 22:28" "2008/2/8 22:45" "" 161 161 .1331679 2707 18584 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Running own business" "Sales, service and manual labor" "6-8 million yen" "Less than 2 million yen" 59 "Osaka" 09 Feb 08 "2008/2/9 16:55" 09 Feb 08 "2008/2/9 17:18" "2008/2/9 17:12" 699 699 .6360328 583 115 .8352436 .1647564 2708 18585 "Used in the analysis" "Third" "First" "5th" "Second" "6th" "4th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 28 "Aichi" 11 Feb 08 "2008/2/11 20:15" 11 Feb 08 "2008/2/11 20:28" "" 1105 1105 .9139785 2709 18586 "Used in the analysis" "4th" "First" "Second" "Third" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Public employee" "Other" "4-6 million yen" "4-6 million yen" 38 "Hokkaido" 09 Feb 08 "2008/2/9 7:43" 09 Feb 08 "2008/2/9 7:50" "" 455 455 .3763441 2710 18589 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Other" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "8-10 million yen" 49 "Toyama" 09 Feb 08 "2008/2/9 17:48" 09 Feb 08 "2008/2/9 17:59" "" 801 801 .662531 2711 18592 "Used in the analysis" "Third" "Second" "5th" "First" "6th" "4th" "Sharp" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "2-4 million yen" 43 "Tokyo" 09 Feb 08 "2008/2/9 8:41" 09 Feb 08 "2008/2/9 8:55" "" 435 435 .394379 106 12 .8983051 .1016949 2712 18593 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Elementary/junior high school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 67 "Kagoshima" 09 Feb 08 "2008/2/9 18:57" 09 Feb 08 "2008/2/9 19:12" "" 815 815 .6741108 2713 18596 "Used in the analysis" "Second" "6th" "5th" "First" "4th" "Third" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 64 "Aichi" 09 Feb 08 "2008/2/9 18:03" 09 Feb 08 "2008/2/9 18:10" "" 722 722 .6569608 601 120 .8335645 .1664355 2714 18597 "Used in the analysis" "Third" "Second" "5th" "First" "Do not care" "4th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "More than 14 million yen" "2-4 million yen" 27 "Tokyo" 09 Feb 08 "2008/2/9 12:32" 09 Feb 08 "2008/2/9 12:40" "" 657 657 .5434243 2715 18598 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 41 "Kanagawa" 08 Feb 08 "2008/2/8 21:40" 08 Feb 08 "2008/2/8 22:03" "" 68 68 .0618744 58 9 .8656716 .1343284 2716 18599 "Used in the analysis" "First" "6th" "5th" "4th" "Third" "Second" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 55 "Kanagawa" 09 Feb 08 "2008/2/9 10:52" 09 Feb 08 "2008/2/9 11:12" "" 542 542 .4913871 125 15 .8928571 .1071429 2717 18602 "Used in the analysis" "Third" "First" "Second" "4th" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "8-10 million yen" 45 "Chiba" 09 Feb 08 "2008/2/9 8:42" 09 Feb 08 "2008/2/9 8:49" "" 459 459 .4176524 383 75 .8362445 .1637555 2718 18604 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "Sony" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "Don't want to answer" "Don't want to answer" 63 "Fukuoka" 09 Feb 08 "2008/2/9 11:32" 09 Feb 08 "2008/2/9 11:41" "" 570 570 .5186533 479 90 .8418278 .1581722 2719 18606 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Less than 2 million yen" "Less than 2 million yen" 51 "Hokkaido" 09 Feb 08 "2008/2/9 12:45" 09 Feb 08 "2008/2/9 12:51" "" 592 592 .5367181 141 16 .8980892 .1019108 2720 18609 "Used in the analysis" "First" "5th" "Third" "Second" "6th" "4th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "More than 14 million yen" "More than 14 million yen" 38 "Osaka" 09 Feb 08 "2008/2/9 9:47" 09 Feb 08 "2008/2/9 9:59" "" 485 485 .4397099 113 13 .8968254 .1031746 2721 18614 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "8-10 million yen" "6-8 million yen" 68 "Shizuoka" 09 Feb 08 "2008/2/9 11:11" 09 Feb 08 "2008/2/9 11:27" "" 554 554 .5022665 128 15 .8951049 .1048951 2722 18615 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Pioneer" "know" "Have a next g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "4-6 million yen" 62 "Tokyo" 08 Feb 08 "2008/2/8 23:06" 08 Feb 08 "2008/2/8 23:42" "" 219 219 .1811414 2723 18619 "Used in the analysis" "First" "5th" "Third" "Second" "6th" "4th" "Panasonic" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "Less than 2 million yen" "Less than 2 million yen" 23 "Hokkaido" 09 Feb 08 "2008/2/9 2:17" 09 Feb 08 "2008/2/9 2:25" "" 361 361 .3284804 301 59 .8361111 .1638889 2724 18620 "Used in the analysis" "First" "Second" "6th" "Third" "4th" "5th" "Toshiba" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "Yes" "Homemaker" "Less than 2 million yen" "Less than 2 million yen" 27 "Saitama" 09 Feb 08 "2008/2/9 0:38" 09 Feb 08 "2008/2/9 0:53" "" 307 307 .2793449 257 49 .8398693 .1601307 2725 18625 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "Less than 2 million yen" 26 "Gunma" 08 Feb 08 "2008/2/8 21:41" 08 Feb 08 "2008/2/8 21:55" "" 63 63 .0573248 53 9 .8548387 .1451613 2726 18630 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 35 "Chiba" 09 Feb 08 "2008/2/9 10:51" 09 Feb 08 "2008/2/9 11:04" "" 534 534 .4841342 122 14 .8970588 .1029412 2727 18632 "Used in the analysis" "First" "Second" "Third" "5th" "4th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "Yes" "Other" "Other" "DK" "Don't want to answer" 52 "Ehime" 09 Feb 08 "2008/2/9 14:54" 09 Feb 08 "2008/2/9 15:04" "" 647 647 .5865821 148 20 .8809524 .1190476 2728 18633 "Used in the analysis" "First" "5th" "6th" "Second" "4th" "Third" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 35 "Hiroshima" 08 Feb 08 "2008/2/8 21:53" 08 Feb 08 "2008/2/8 22:14" "" 94 94 .0855323 81 12 .8709677 .1290323 2729 18635 "Used in the analysis" "Third" "Second" "6th" "First" "5th" "4th" "Sony" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 52 "Kanagawa" 10 Feb 08 "2008/2/10 11:17" 10 Feb 08 "2008/2/10 11:26" "" 871 871 .7896646 191 26 .8801844 .1198157 2730 18639 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Employee at a private company" "Other" "4-6 million yen" "2-4 million yen" 64 "Nagasaki" 09 Feb 08 "2008/2/9 15:29" 09 Feb 08 "2008/2/9 15:39" "" 667 667 .6069154 561 105 .8423423 .1576577 2731 18645 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Other" "4-6 million yen" "2-4 million yen" 60 "Miyagi" 09 Feb 08 "2008/2/9 13:43" 09 Feb 08 "2008/2/9 13:53" "" 629 629 .5723385 530 98 .843949 .156051 2732 18651 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 68 "Niigata" 09 Feb 08 "2008/2/9 15:50" 09 Feb 08 "2008/2/9 16:02" "" 674 674 .6132848 566 107 .8410104 .1589896 2733 18653 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 38 "Aichi" 09 Feb 08 "2008/2/9 9:15" 09 Feb 08 "2008/2/9 9:24" "" 523 523 .4325889 2734 18655 "Used in the analysis" "4th" "5th" "Second" "First" "Third" "6th" "Panasonic" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Public employee" "Clerical" "8-10 million yen" "4-6 million yen" 30 "Fukuoka" 11 Feb 08 "2008/2/11 13:57" 11 Feb 08 "2008/2/11 14:19" "" 983 983 .8944495 813 169 .8279023 .1720978 2735 18659 "Used in the analysis" "First" "4th" "Second" "Third" "Do not care" "Do not care" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "12-14 million yen" "2-4 million yen" 24 "Fukuoka" 08 Feb 08 "2008/2/8 21:34" 08 Feb 08 "2008/2/8 21:44" "" 59 59 .0534905 14 4 .7777778 .2222222 2736 18662 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 59 "Kanagawa" 09 Feb 08 "2008/2/9 16:11" 09 Feb 08 "2008/2/9 16:31" "" 677 677 .6137806 156 21 .8813559 .1186441 2737 18667 "Used in the analysis" "First" "Second" "6th" "Third" "4th" "5th" "Panasonic" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "10-12 million yen" "4-6 million yen" 25 "Tokyo" 09 Feb 08 "2008/2/9 9:48" 09 Feb 08 "2008/2/9 10:07" "" 500 500 .4549591 416 83 .8336673 .1663327 2738 18672 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "5th" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "4-6 million yen" "Less than 2 million yen" 24 "Miyazaki" 09 Feb 08 "2008/2/9 0:27" 09 Feb 08 "2008/2/9 0:43" "" 290 290 .2629193 74 9 .8915663 .1084337 2739 18675 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "More than 14 million yen" "8-10 million yen" 44 "Tokyo" 09 Feb 08 "2008/2/9 14:58" 09 Feb 08 "2008/2/9 15:07" "" 658 658 .5987261 554 103 .8432268 .1567732 2740 18678 "Used in the analysis" "First" "Second" "5th" "4th" "Third" "6th" "Apple" "Don't know" "Don't know" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Student" "Don't want to answer" "Less than 2 million yen" 20 "Saitama" 09 Feb 08 "2008/2/9 12:42" 09 Feb 08 "2008/2/9 12:45" "" 659 659 .5450786 2741 18686 "Used in the analysis" "Third" "Second" "6th" "First" "5th" "4th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 55 "Saitama" 08 Feb 08 "2008/2/8 21:42" 08 Feb 08 "2008/2/8 21:58" "" 73 73 .0661831 14 4 .7777778 .2222222 2742 18690 "Used in the analysis" "Second" "Third" "5th" "First" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Don't want to answer" "Don't want to answer" "Don't want to answer" 09 Feb 08 "2008/2/9 11:23" 09 Feb 08 "2008/2/9 11:30" "" 556 556 .5040798 128 15 .8951049 .1048951 2743 18694 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "6th" "Apple" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 33 "Hokkaido" 10 Feb 08 "2008/2/10 4:06" 10 Feb 08 "2008/2/10 4:13" "" 861 861 .7834395 715 145 .8313953 .1686047 2744 18697 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Apple" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 54 "Gifu" 08 Feb 08 "2008/2/8 21:37" 08 Feb 08 "2008/2/8 22:19" "" 81 81 .0669975 2745 18699 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 42 "Kanagawa" 11 Feb 08 "2008/2/11 12:04" 11 Feb 08 "2008/2/11 12:13" "" 1080 1080 .8933002 2746 18703 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 51 "Hokkaido" 09 Feb 08 "2008/2/9 21:18" 09 Feb 08 "2008/2/9 21:27" "" 789 789 .7179254 654 134 .8299493 .1700508 2747 18706 "Used in the analysis" "First" "5th" "Third" "Second" "6th" "4th" "Sony" "Heard about it, but don't know well" "Have both recs." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 55 "Fukuoka" 09 Feb 08 "2008/2/9 11:40" 09 Feb 08 "2008/2/9 11:48" "" 577 577 .5250227 485 91 .8420139 .1579861 2748 18708 "Used in the analysis" "4th" "Second" "Third" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "8-10 million yen" "2-4 million yen" 57 "Aichi" 12 Feb 08 "2008/2/12 0:36" 12 Feb 08 "2008/2/12 0:45" "" 1027 1027 .9344859 851 175 .8294347 .1705653 2749 18716 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Other" "HITACHI" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Other" "Other" "4-6 million yen" "4-6 million yen" 66 "Kanagawa" 09 Feb 08 "2008/2/9 0:20" 09 Feb 08 "2008/2/9 0:39" "" 296 296 .2693357 248 47 .840678 .159322 2750 18719 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Toshiba" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Graduate school" "No" "Employee at a private company" "Clerical" "10-12 million yen" "4-6 million yen" 37 "Nagano" 09 Feb 08 "2008/2/9 6:30" 09 Feb 08 "2008/2/9 6:33" "" 433 433 .3581472 2751 18720 "Used in the analysis" "5th" "6th" "Do not care" "First" "Third" "Second" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "4-6 million yen" "Less than 2 million yen" 23 "Kagoshima" 09 Feb 08 "2008/2/9 1:08" 09 Feb 08 "2008/2/9 1:16" "" 366 366 .3027295 2752 18722 "Used in the analysis" "First" "4th" "Second" "Third" "Do not care" "6th" "No particular brand" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 33 "Aichi" 12 Feb 08 "2008/2/12 11:19" 12 Feb 08 "2008/2/12 11:24" "" 1050 1050 .955414 868 181 .8274547 .1725453 2753 18723 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "Toshiba" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 45 "Yamagata" 11 Feb 08 "2008/2/11 10:45" 11 Feb 08 "2008/2/11 10:58" "" 1072 1072 .8866832 2754 18724 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "10-12 million yen" "6-8 million yen" 63 "Tokyo" 08 Feb 08 "2008/2/8 23:32" 09 Feb 08 "2008/2/9 0:06" "" 227 227 .2058024 55 8 .8730159 .1269841 2755 18725 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "DK" "Less than 2 million yen" 58 "Chiba" 10 Feb 08 "2008/2/10 9:28" 10 Feb 08 "2008/2/10 9:35" "" 852 852 .7724388 186 25 .8815166 .1184834 2756 18730 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sharp" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "DK" "2-4 million yen" 29 "Niigata" 09 Feb 08 "2008/2/9 16:43" 09 Feb 08 "2008/2/9 16:50" "" 683 683 .6192203 158 21 .8826815 .1173184 2757 18739 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "Don't want to answer" "Unemployed" "DK" "Less than 2 million yen" 68 "Hiroshima" 08 Feb 08 "2008/2/8 21:48" 08 Feb 08 "2008/2/8 22:20" "" 109 109 .0988214 25 4 .862069 .137931 2758 18743 "Used in the analysis" "Second" "First" "Third" "4th" "Do not care" "Do not care" "Microsoft" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 35 "Fukuoka" 09 Feb 08 "2008/2/9 20:31" 09 Feb 08 "2008/2/9 20:45" "" 775 775 .7051865 643 131 .8307493 .1692507 2759 18745 "Used in the analysis" "6th" "Second" "First" "4th" "5th" "Third" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "More than 14 million yen" "More than 14 million yen" 61 "Shiga" 08 Feb 08 "2008/2/8 22:22" 08 Feb 08 "2008/2/8 23:09" "" 134 134 .121929 117 16 .8796992 .1203008 2760 18749 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "Sharp" "Don't know" "Don't know" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 24 "Aichi" 13 Feb 08 "2008/2/13 0:07" 13 Feb 08 "2008/2/13 0:11" "" 1194 1194 .9875931 2761 18755 "Used in the analysis" "Second" "4th" "5th" "First" "6th" "Third" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 53 "Hokkaido" 08 Feb 08 "2008/2/8 21:41" 08 Feb 08 "2008/2/8 22:24" "" 88 88 .0727874 2762 18768 "Used in the analysis" "Second" "5th" "4th" "First" "6th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Don't want to answer" "Don't want to answer" "Less than 2 million yen" 29 "Kanagawa" 09 Feb 08 "2008/2/9 11:06" 09 Feb 08 "2008/2/9 11:12" "" 556 556 .5059144 467 88 .8414415 .1585586 2763 18769 "Used in the analysis" "Second" "5th" "Third" "First" "6th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 65 "Tokyo" 09 Feb 08 "2008/2/9 15:15" 09 Feb 08 "2008/2/9 15:34" "" 740 740 .6120761 2764 18772 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 53 "Aichi" 12 Feb 08 "2008/2/12 15:25" 12 Feb 08 "2008/2/12 15:35" "" 1061 1061 .961922 227 31 .879845 .120155 2765 18774 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 42 "Hyogo" 10 Feb 08 "2008/2/10 22:02" 10 Feb 08 "2008/2/10 22:07" "" 945 945 .8567543 203 28 .8787879 .1212121 2766 18776 "Used in the analysis" "Third" "Do not care" "Do not care" "First" "6th" "Second" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" "Hokkaido" 12 Feb 08 "2008/2/12 21:29" 12 Feb 08 "2008/2/12 21:37" "" 1188 1188 .9826303 2767 18779 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "Do not care" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "6-8 million yen" 50 "Kochi" 09 Feb 08 "2008/2/9 10:33" 09 Feb 08 "2008/2/9 10:45" "" 535 535 .4868062 447 87 .8370786 .1629214 2768 18786 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Other" "Other" "8-10 million yen" "Less than 2 million yen" 43 "Saitama" 09 Feb 08 "2008/2/9 19:51" 09 Feb 08 "2008/2/9 19:57" "" 750 750 .6824386 622 127 .8304406 .1695594 2769 18788 "Used in the analysis" "Third" "Second" "Do not care" "First" "Do not care" "4th" "Sharp" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "8-10 million yen" 34 "Fukuoka" 09 Feb 08 "2008/2/9 21:46" 09 Feb 08 "2008/2/9 22:09" "" 867 867 .7171216 2770 18795 "Used in the analysis" "First" "Second" "5th" "Third" "4th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Error answer (3)" "Error answer (3)" "Male" "High school" "Yes" "Public employee" "Clerical" "6-8 million yen" "2-4 million yen" 25 "Iwate" 09 Feb 08 "2008/2/9 12:59" 09 Feb 08 "2008/2/9 13:07" "" 599 599 .5430644 142 16 .8987342 .1012658 2771 18800 "Used in the analysis" "Second" "5th" "4th" "First" "6th" "Third" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "DK" "Less than 2 million yen" 24 "Chiba" 08 Feb 08 "2008/2/8 23:53" 09 Feb 08 "2008/2/9 0:53" "" 299 299 .2710789 78 9 .8965517 .1034483 2772 18802 "Used in the analysis" "Third" "First" "5th" "Second" "6th" "4th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 26 "Kanagawa" 09 Feb 08 "2008/2/9 2:23" 09 Feb 08 "2008/2/9 2:31" "" 346 346 .3136899 86 11 .8865979 .1134021 2773 18806 "Used in the analysis" "First" "5th" "4th" "Second" "6th" "Third" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 28 "Ishikawa" 12 Feb 08 "2008/2/12 12:11" 12 Feb 08 "2008/2/12 12:18" "" 1051 1051 .9528558 223 31 .8779528 .1220472 2774 18809 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Working for your family business" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 48 "Kumamoto" 09 Feb 08 "2008/2/9 18:18" 09 Feb 08 "2008/2/9 18:25" "" 716 716 .6491387 160 22 .8791209 .1208791 2775 18810 "Used in the analysis" "Third" "6th" "4th" "First" "Second" "5th" "Other" "FUJITSU" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 62 "Kanagawa" 11 Feb 08 "2008/2/11 12:01" 11 Feb 08 "2008/2/11 12:15" "" 981 981 .8893926 212 29 .8796681 .120332 2776 18811 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "DK" "Less than 2 million yen" 62 "Fukuoka" 09 Feb 08 "2008/2/9 8:34" 09 Feb 08 "2008/2/9 8:40" "" 428 428 .3880326 105 12 .8974359 .1025641 2777 18813 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 40 "Kanagawa" 08 Feb 08 "2008/2/8 21:55" 08 Feb 08 "2008/2/8 22:19" "" 102 102 .0843672 2778 18816 "Used in the analysis" "First" "5th" "Third" "Second" "4th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "8-10 million yen" 54 "Osaka" 09 Feb 08 "2008/2/9 1:26" 09 Feb 08 "2008/2/9 1:37" "" 347 347 .3157416 288 58 .8323699 .1676301 2779 18818 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Other" "FUJITSU" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 51 "Tokyo" 09 Feb 08 "2008/2/9 1:16" 09 Feb 08 "2008/2/9 1:28" "" 329 329 .2982774 84 10 .893617 .106383 2780 18825 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 64 "Chiba" 08 Feb 08 "2008/2/8 23:31" 08 Feb 08 "2008/2/8 23:50" "" 224 224 .2030825 55 8 .8730159 .1269841 2781 18826 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 31 "Hokkaido" 11 Feb 08 "2008/2/11 15:24" 11 Feb 08 "2008/2/11 15:37" "" 990 990 .9008189 818 171 .8270981 .1729019 2782 18827 "Used in the analysis" "Third" "First" "Second" "4th" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 27 "Tokyo" 08 Feb 08 "2008/2/8 21:34" 08 Feb 08 "2008/2/8 21:40" "" 49 49 .044586 41 7 .8541667 .1458333 2783 18832 "Used in the analysis" "4th" "Third" "First" "Second" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Elementary/junior high school" "No" "Employee at a private company" "Sales, service and manual labor" "DK" "2-4 million yen" 24 "Shizuoka" 09 Feb 08 "2008/2/9 22:51" 09 Feb 08 "2008/2/9 23:17" "" 897 897 .7419355 2784 18835 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Other" "6-8 million yen" "Less than 2 million yen" 37 "Miyazaki" 09 Feb 08 "2008/2/9 7:53" 09 Feb 08 "2008/2/9 7:58" "" 461 461 .3813069 2785 18837 "Used in the analysis" "Third" "Second" "First" "4th" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "8-10 million yen" 46 "Tokyo" 09 Feb 08 "2008/2/9 22:09" 09 Feb 08 "2008/2/9 22:23" "" 813 813 .7397634 673 139 .8288177 .1711823 2786 18840 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Running own business" "Other" "2-4 million yen" "2-4 million yen" 52 "Kagawa" 09 Feb 08 "2008/2/9 9:44" 09 Feb 08 "2008/2/9 10:10" "" 553 553 .4574028 2787 18842 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 39 "Fukui" 09 Feb 08 "2008/2/9 13:32" 09 Feb 08 "2008/2/9 13:36" "" 624 624 .5677889 526 97 .8443018 .1556982 2788 18847 "Used in the analysis" "First" "5th" "Second" "Third" "4th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 52 "Tochigi" 09 Feb 08 "2008/2/9 18:50" 09 Feb 08 "2008/2/9 18:56" "" 737 737 .6706097 612 124 .8315217 .1684783 2789 18848 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Other" "FUJITSU" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Running own business" "Sales, service and manual labor" "DK" "2-4 million yen" 27 "Tokyo" 11 Feb 08 "2008/2/11 17:22" 11 Feb 08 "2008/2/11 17:31" "" 1003 1003 .9093382 215 29 .8811476 .1188525 2790 18854 "Used in the analysis" "Third" "First" "Second" "4th" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Other" "10-12 million yen" "2-4 million yen" 28 "Okayama" 09 Feb 08 "2008/2/9 9:26" 09 Feb 08 "2008/2/9 9:31" "" 531 531 .4392059 2791 18857 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "4th" "Third" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 38 "Kagawa" 09 Feb 08 "2008/2/9 20:01" 09 Feb 08 "2008/2/9 20:10" "" 822 822 .6799008 2792 18859 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 40 "Kanagawa" 09 Feb 08 "2008/2/9 8:05" 09 Feb 08 "2008/2/9 8:19" "" 414 414 .37534 104 12 .8965517 .1034483 2793 18863 "Used in the analysis" "Second" "4th" "5th" "First" "6th" "Third" "Sharp" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "12-14 million yen" 54 "Aichi" 10 Feb 08 "2008/2/10 15:23" 10 Feb 08 "2008/2/10 15:29" "" 901 901 .8168631 197 27 .8794643 .1205357 2794 18865 "Used in the analysis" "Third" "4th" "5th" "First" "6th" "Second" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "12-14 million yen" "8-10 million yen" 43 "Aichi" 08 Feb 08 "2008/2/8 22:44" 08 Feb 08 "2008/2/8 23:21" "" 192 192 .1740707 49 6 .8909091 .1090909 2795 18866 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Public employee" "Other" "10-12 million yen" "6-8 million yen" 42 "Chiba" 10 Feb 08 "2008/2/10 20:45" 10 Feb 08 "2008/2/10 20:55" "" 1023 1023 .8461539 2796 18867 "Used in the analysis" "First" "5th" "4th" "Second" "6th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "2-4 million yen" 28 "Kagawa" 12 Feb 08 "2008/2/12 10:38" 12 Feb 08 "2008/2/12 10:45" "" 1045 1045 .9474161 223 31 .8779528 .1220472 2797 18870 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "6-8 million yen" "6-8 million yen" 54 "Iwate" 11 Feb 08 "2008/2/11 21:19" 11 Feb 08 "2008/2/11 21:25" "" 1115 1115 .9222498 2798 18874 "Used in the analysis" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 59 "Hyogo" 09 Feb 08 "2008/2/9 22:24" 09 Feb 08 "2008/2/9 22:34" "" 799 799 .724388 178 24 .8811881 .1188119 2799 18875 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 29 "Saitama" 08 Feb 08 "2008/2/8 21:42" 08 Feb 08 "2008/2/8 22:00" "" 73 73 .0661831 14 4 .7777778 .2222222 2800 18883 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "Do not care" "Panasonic" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 46 "Kanagawa" 09 Feb 08 "2008/2/9 15:37" 09 Feb 08 "2008/2/9 15:41" "" 747 747 .617866 2801 18889 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Homemaker" "8-10 million yen" "2-4 million yen" 60 "Hiroshima" 09 Feb 08 "2008/2/9 9:13" 09 Feb 08 "2008/2/9 9:30" "" 486 486 .4422202 403 82 .8309278 .1690722 2802 18902 "Used in the analysis" "First" "6th" "4th" "Second" "5th" "Third" "NEC" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 31 "Hyogo" 08 Feb 08 "2008/2/8 21:49" 08 Feb 08 "2008/2/8 22:11" "" 100 100 .0906618 24 4 .8571429 .1428571 2803 18905 "Used in the analysis" "Second" "Third" "First" "4th" "Do not care" "5th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 38 09 Feb 08 "2008/2/9 9:17" 09 Feb 08 "2008/2/9 9:21" "" 458 458 .4152312 108 12 .9 .1 2804 18912 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 38 "Kagoshima" 12 Feb 08 "2008/2/12 18:13" 12 Feb 08 "2008/2/12 18:19" "" 1074 1074 .9737081 231 32 .878327 .121673 2805 18916 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "12-14 million yen" "Less than 2 million yen" 26 "Ehime" 09 Feb 08 "2008/2/9 18:26" 09 Feb 08 "2008/2/9 18:33" "" 729 729 .6633303 608 120 .8351648 .1648352 2806 18919 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 63 "Hokkaido" 09 Feb 08 "2008/2/9 14:52" 09 Feb 08 "2008/2/9 15:02" "" 724 724 .598842 2807 18924 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "4-6 million yen" 49 "Niigata" 09 Feb 08 "2008/2/9 21:34" 09 Feb 08 "2008/2/9 21:39" "" 796 796 .7242948 660 135 .8301887 .1698113 2808 18925 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "No particular brand" "Don't know" "Have neither rec." 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 27 "Osaka" 12 Feb 08 "2008/2/12 16:38" 12 Feb 08 "2008/2/12 16:45" "" 1065 1065 .9655485 228 31 .8803089 .1196911 2809 18933 "Used in the analysis" "First" "5th" "4th" "Second" "6th" "Third" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "More than 14 million yen" "2-4 million yen" 29 "Fukuoka" 11 Feb 08 "2008/2/11 11:08" 11 Feb 08 "2008/2/11 11:21" "" 970 970 .8826206 801 168 .8266254 .1733746 2810 18936 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "DK" "Less than 2 million yen" 47 "Ibaraki" 08 Feb 08 "2008/2/8 22:18" 08 Feb 08 "2008/2/8 22:57" "" 155 155 .1405258 39 6 .8666667 .1333333 2811 18937 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 46 "Hiroshima" 09 Feb 08 "2008/2/9 0:16" 09 Feb 08 "2008/2/9 0:45" "" 316 316 .261373 2812 18939 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "6-8 million yen" 53 "Okayama" 09 Feb 08 "2008/2/9 13:03" 09 Feb 08 "2008/2/9 13:08" "" 668 668 .5525227 2813 18944 "Used in the analysis" "First" "4th" "6th" "Second" "5th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Don't want to answer" "Don't want to answer" "Don't want to answer" "Don't want to answer" "Hyogo" 08 Feb 08 "2008/2/8 21:46" 08 Feb 08 "2008/2/8 22:22" "" 96 96 .0873521 83 12 .8736842 .1263158 2814 18953 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Student" "Less than 2 million yen" "Less than 2 million yen" 21 "Fukuoka" 09 Feb 08 "2008/2/9 7:06" 09 Feb 08 "2008/2/9 7:11" "" 446 446 .3688999 2815 18955 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 35 "Okayama" 09 Feb 08 "2008/2/9 15:21" 09 Feb 08 "2008/2/9 15:28" "" 660 660 .5983681 152 21 .8786127 .1213873 2816 18956 "Used in the analysis" "First" "5th" "Third" "Second" "4th" "6th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 45 "Miyagi" 08 Feb 08 "2008/2/8 22:48" 08 Feb 08 "2008/2/8 23:31" "" 193 193 .1756142 163 29 .8489583 .1510417 2817 18957 "Used in the analysis" "6th" "Third" "Second" "4th" "First" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 46 "Hyogo" 09 Feb 08 "2008/2/9 16:30" 09 Feb 08 "2008/2/9 16:42" "" 688 688 .6260237 574 113 .8355168 .1644833 2818 18967 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 49 "Fukushima" 09 Feb 08 "2008/2/9 1:22" 09 Feb 08 "2008/2/9 1:31" "" 376 376 .3110008 2819 18974 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "More than 14 million yen" "4-6 million yen" 57 "Tokyo" 09 Feb 08 "2008/2/9 1:14" 09 Feb 08 "2008/2/9 1:21" "" 337 337 .3066424 278 58 .827381 .172619 2820 18983 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "5th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Running own business" "Clerical" "4-6 million yen" "Less than 2 million yen" 38 "Osaka" 08 Feb 08 "2008/2/8 23:55" 09 Feb 08 "2008/2/9 0:15" "" 287 287 .2373863 2821 18984 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 64 "Gifu" 11 Feb 08 "2008/2/11 22:31" 11 Feb 08 "2008/2/11 22:39" "" 1022 1022 .9265639 217 29 .8821138 .1178862 2822 18985 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "10-12 million yen" "Don't want to answer" 60 "Osaka" 09 Feb 08 "2008/2/9 7:25" 09 Feb 08 "2008/2/9 7:31" "" 415 415 .377616 348 66 .8405797 .1594203 2823 18989 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Working for your family business" "Clerical" "8-10 million yen" "4-6 million yen" 60 "Kanagawa" 09 Feb 08 "2008/2/9 0:42" 09 Feb 08 "2008/2/9 0:56" "" 314 314 .2857143 259 54 .827476 .172524 2824 18998 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "6th" "Sharp" "know" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Public employee" "Clerical" "Don't want to answer" "Less than 2 million yen" 29 "Mie" 09 Feb 08 "2008/2/9 0:47" 09 Feb 08 "2008/2/9 0:58" "" 310 310 .2810517 79 9 .8977273 .1022727 2825 19000 "Used in the analysis" "First" "Do not care" "Second" "Third" "Do not care" "Do not care" "Other" "FUJITSU" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "8-10 million yen" 66 "Chiba" 09 Feb 08 "2008/2/9 9:26" 09 Feb 08 "2008/2/9 9:38" "" 534 534 .4416873 2826 19001 "Used in the analysis" "Third" "Second" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 26 "Hokkaido" 10 Feb 08 "2008/2/10 23:56" 11 Feb 08 "2008/2/11 0:02" "" 946 946 .8607825 782 163 .8275132 .1724868 2827 19003 "Used in the analysis" "Second" "Third" "First" "4th" "5th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "8-10 million yen" "2-4 million yen" 26 "Kagawa" 11 Feb 08 "2008/2/11 15:10" 11 Feb 08 "2008/2/11 15:12" "" 1093 1093 .9040529 2828 19005 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "Sony" "know" "Have neither rec." 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Other" "4-6 million yen" "Less than 2 million yen" 29 "Fukuoka" 09 Feb 08 "2008/2/9 22:19" 09 Feb 08 "2008/2/9 22:40" "" 882 882 .7295285 2829 19007 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Public employee" "Clerical" "DK" "2-4 million yen" 34 "Saitama" 10 Feb 08 "2008/2/10 18:18" 10 Feb 08 "2008/2/10 18:25" "" 920 920 .8371246 760 159 .8269858 .1730141 2830 19008 "Used in the analysis" "Third" "4th" "Second" "Do not care" "First" "5th" "NEC" "know" "Don't know" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 59 "Hyogo" 09 Feb 08 "2008/2/9 0:02" 09 Feb 08 "2008/2/9 21:34" "2008/2/9 21:31" 275 275 .2502275 231 43 .8430657 .1569343 2831 19009 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "Panasonic" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 64 "Tokyo" 10 Feb 08 "2008/2/10 16:53" 10 Feb 08 "2008/2/10 17:05" "" 914 914 .8316652 754 159 .8258489 .1741512 2832 19011 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "8-10 million yen" 50 "Kanagawa" 08 Feb 08 "2008/2/8 21:51" 08 Feb 08 "2008/2/8 22:26" "" 118 118 .1073703 103 14 .8803419 .1196581 2833 19014 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 31 "Okayama" 08 Feb 08 "2008/2/8 21:37" 08 Feb 08 "2008/2/8 21:53" "2008/2/8 21:42" 74 74 .0612076 2834 19023 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 57 "Hyogo" 09 Feb 08 "2008/2/9 9:50" 09 Feb 08 "2008/2/9 10:04" "" 493 493 .4469628 113 13 .8968254 .1031746 2835 19024 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 29 "Chiba" 08 Feb 08 "2008/2/8 23:05" 09 Feb 08 "2008/2/9 0:14" "" 242 242 .2001654 2836 19040 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "10-12 million yen" "10-12 million yen" 60 "Kagoshima" 09 Feb 08 "2008/2/9 11:31" 09 Feb 08 "2008/2/9 11:39" "" 560 560 .5077063 129 15 .8958333 .1041667 2837 19041 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "More than 14 million yen" "2-4 million yen" 54 "Chiba" 08 Feb 08 "2008/2/8 23:22" 09 Feb 08 "2008/2/9 0:13" "" 266 266 .2200165 2838 19046 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 34 "Hokkaido" 09 Feb 08 "2008/2/9 11:35" 09 Feb 08 "2008/2/9 11:44" "" 572 572 .5204732 480 91 .8406305 .1593695 2839 19053 "Used in the analysis" "First" "4th" "Second" "Third" "Do not care" "5th" "Sony" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 37 "Saitama" 09 Feb 08 "2008/2/9 14:24" 09 Feb 08 "2008/2/9 14:30" "" 646 646 .5878071 546 99 .8465116 .1534884 2840 19054 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Working for your family business" "Clerical" "4-6 million yen" "DK" 61 "Tokushima" 12 Feb 08 "2008/2/12 16:19" 12 Feb 08 "2008/2/12 16:24" "" 1069 1069 .9727024 886 182 .829588 .170412 2841 19060 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 30 "Ibaraki" 09 Feb 08 "2008/2/9 16:52" 09 Feb 08 "2008/2/9 16:57" "" 697 697 .6342129 582 114 .8362069 .1637931 2842 19062 "Used in the analysis" "First" "4th" "Second" "Third" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Other" "Don't want to answer" "Don't want to answer" 39 "Tokyo" 10 Feb 08 "2008/2/10 2:43" 10 Feb 08 "2008/2/10 2:49" "" 859 859 .7816197 714 144 .8321678 .1678322 2843 19064 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "6-8 million yen" 56 "Shizuoka" 12 Feb 08 "2008/2/12 8:03" 12 Feb 08 "2008/2/12 8:26" "" 1136 1136 .9396195 2844 19072 "Used in the analysis" "Third" "5th" "Second" "First" "6th" "4th" "Panasonic" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 34 "Hyogo" 08 Feb 08 "2008/2/8 23:31" 09 Feb 08 "2008/2/9 0:07" "" 224 224 .2030825 55 8 .8730159 .1269841 2845 19073 "Used in the analysis" "Second" "5th" "Third" "First" "6th" "4th" "Sony" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 40 "Tokyo" 12 Feb 08 "2008/2/12 22:40" 12 Feb 08 "2008/2/12 22:47" "" 1088 1088 .9864007 233 32 .8792453 .1207547 2846 19075 "Used in the analysis" "Second" "4th" "First" "Third" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Working for your family business" "Clerical" "4-6 million yen" "Less than 2 million yen" 38 "Oita" 09 Feb 08 "2008/2/9 21:41" 09 Feb 08 "2008/2/9 21:54" "" 804 804 .7315742 665 138 .8281444 .1718555 2847 19076 "Used in the analysis" "First" "Second" "5th" "Third" "4th" "6th" "Panasonic" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "More than 14 million yen" "2-4 million yen" 52 "Hyogo" 09 Feb 08 "2008/2/9 15:08" 09 Feb 08 "2008/2/9 15:14" "" 653 653 .5920218 150 20 .8823529 .1176471 2848 19077 "Used in the analysis" "Third" "Second" "5th" "First" "4th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "8-10 million yen" "2-4 million yen" 29 "Aichi" 09 Feb 08 "2008/2/9 1:56" 09 Feb 08 "2008/2/9 2:07" "" 387 387 .3200993 2849 19078 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 52 "Shiga" 09 Feb 08 "2008/2/9 0:48" 09 Feb 08 "2008/2/9 1:05" "" 312 312 .2828649 79 9 .8977273 .1022727 2850 19080 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "Panasonic" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "6-8 million yen" 43 "Hiroshima" 11 Feb 08 "2008/2/11 15:16" 11 Feb 08 "2008/2/11 15:23" "" 993 993 .900272 214 29 .8806584 .1193416 2851 19081 "Used in the analysis" "Third" "4th" "First" "Second" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "Don't want to answer" "Don't want to answer" 66 "Kanagawa" 08 Feb 08 "2008/2/8 21:38" 08 Feb 08 "2008/2/8 21:53" "" 74 74 .0612076 2852 19084 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 26 "Hokkaido" 09 Feb 08 "2008/2/9 0:16" 09 Feb 08 "2008/2/9 0:37" "" 296 296 .2693357 248 47 .840678 .159322 2853 19086 "Used in the analysis" "First" "Second" "4th" "Third" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 29 "Osaka" 10 Feb 08 "2008/2/10 18:32" 10 Feb 08 "2008/2/10 18:40" "" 925 925 .8386219 200 28 .877193 .122807 2854 19087 "Used in the analysis" "6th" "4th" "Second" "First" "Third" "5th" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Public employee" "Specialist (doctor, lawyer etc.)" "More than 14 million yen" "8-10 million yen" 52 "Osaka" 09 Feb 08 "2008/2/9 8:11" 09 Feb 08 "2008/2/9 8:16" "" 414 414 .37534 104 12 .8965517 .1034483 2855 19090 "Used in the analysis" "First" "Second" "Third" "4th" "6th" "5th" "Sharp" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Don't want to answer" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "4-6 million yen" 50 "Hyogo" 11 Feb 08 "2008/2/11 21:32" 11 Feb 08 "2008/2/11 21:39" "" 1116 1116 .9230769 2856 19094 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Working for your family business" "Clerical" "6-8 million yen" "Less than 2 million yen" 49 "Chiba" 08 Feb 08 "2008/2/8 23:57" 09 Feb 08 "2008/2/9 0:15" "" 253 253 .2293744 63 9 .875 .125 2857 19097 "Used in the analysis" "First" "5th" "4th" "Second" "6th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Elementary/junior high school" "No" "Homemaker" "Less than 2 million yen" "Less than 2 million yen" 64 "Yamaguchi" 09 Feb 08 "2008/2/9 0:01" 09 Feb 08 "2008/2/9 0:23" "" 256 256 .2320943 64 9 .8767123 .1232877 2858 19100 "Used in the analysis" "5th" "Second" "4th" "Third" "First" "6th" "Panasonic" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 69 "Aichi" 09 Feb 08 "2008/2/9 1:27" 09 Feb 08 "2008/2/9 1:42" "" 378 378 .3126551 2859 19101 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 46 "Hokkaido" 09 Feb 08 "2008/2/9 21:23" 09 Feb 08 "2008/2/9 21:32" "" 774 774 .7017226 174 24 .8787879 .1212121 2860 19103 "Used in the analysis" "Second" "5th" "Third" "First" "Do not care" "4th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "8-10 million yen" 49 "Hokkaido" 08 Feb 08 "2008/2/8 22:02" 08 Feb 08 "2008/2/8 22:42" "" 136 136 .1233001 32 5 .8648649 .1351351 2861 19106 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "8-10 million yen" "2-4 million yen" 33 "Okayama" 09 Feb 08 "2008/2/9 7:58" 09 Feb 08 "2008/2/9 8:02" "" 405 405 .3671804 101 12 .8938053 .1061947 2862 19107 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 41 "Osaka" 09 Feb 08 "2008/2/9 14:00" 09 Feb 08 "2008/2/9 14:11" "" 708 708 .5856079 2863 19111 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "12-14 million yen" 43 "Osaka" 08 Feb 08 "2008/2/8 21:40" 08 Feb 08 "2008/2/8 22:22" "" 79 79 .0716228 16 4 .8 .2 2864 19115 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 23 "Kanagawa" 09 Feb 08 "2008/2/9 20:53" 09 Feb 08 "2008/2/9 20:59" "" 835 835 .6906534 2865 19118 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Unemployed" "4-6 million yen" "Less than 2 million yen" 63 "Fukuoka" 09 Feb 08 "2008/2/9 7:48" 09 Feb 08 "2008/2/9 7:56" "" 400 400 .3626473 100 12 .8928571 .1071429 2866 19123 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "4th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 49 "Miyagi" 09 Feb 08 "2008/2/9 9:38" 09 Feb 08 "2008/2/9 9:52" "" 549 549 .4540943 2867 19124 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 36 "Osaka" 09 Feb 08 "2008/2/9 8:07" 09 Feb 08 "2008/2/9 8:13" "" 440 440 .400364 367 72 .8359909 .1640091 2868 19125 "Used in the analysis" "Second" "Third" "5th" "First" "Do not care" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 29 "Chiba" 09 Feb 08 "2008/2/9 9:48" 09 Feb 08 "2008/2/9 10:06" "" 504 504 .4585987 420 83 .8349901 .1650099 2869 19127 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 44 "Tokyo" 09 Feb 08 "2008/2/9 15:33" 09 Feb 08 "2008/2/9 15:36" "" 665 665 .6029012 154 21 .88 .12 2870 19128 "Used in the analysis" "Second" "5th" "Third" "First" "6th" "4th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Other" "Clerical" "Don't want to answer" "Less than 2 million yen" 35 "Hyogo" 09 Feb 08 "2008/2/9 13:04" 09 Feb 08 "2008/2/9 13:17" "" 604 604 .5475975 143 16 .8993711 .1006289 2871 19130 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 40 "Shizuoka" 10 Feb 08 "2008/2/10 19:30" 10 Feb 08 "2008/2/10 19:38" "" 1013 1013 .8378825 2872 19131 "Used in the analysis" "Second" "First" "4th" "Third" "6th" "5th" "Toshiba" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 31 "Kanagawa" 12 Feb 08 "2008/2/12 12:00" 12 Feb 08 "2008/2/12 12:04" "" 1163 1163 .961952 2873 19132 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Clerical" "10-12 million yen" "6-8 million yen" 40 "Hokkaido" 09 Feb 08 "2008/2/9 0:06" 09 Feb 08 "2008/2/9 0:35" "" 267 267 .2420671 66 9 .88 .12 2874 19138 "Used in the analysis" "Second" "5th" "6th" "First" "Third" "4th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "6-8 million yen" 53 "Chiba" 12 Feb 08 "2008/2/12 21:54" 12 Feb 08 "2008/2/12 22:03" "" 1083 1083 .9818676 232 32 .8787879 .1212121 2875 19140 "Used in the analysis" "4th" "First" "Third" "Second" "Do not care" "Do not care" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 31 "Osaka" 10 Feb 08 "2008/2/10 17:40" 10 Feb 08 "2008/2/10 17:46" "" 922 922 .8359021 200 27 .8810573 .1189427 2876 19141 "Used in the analysis" "5th" "6th" "First" "Second" "Third" "4th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "6-8 million yen" "Less than 2 million yen" 27 "Tokyo" 09 Feb 08 "2008/2/9 9:14" 09 Feb 08 "2008/2/9 9:19" "" 455 455 .4125113 108 12 .9 .1 2877 19144 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 62 "Hokkaido" 09 Feb 08 "2008/2/9 9:15" 09 Feb 08 "2008/2/9 9:29" "" 461 461 .417951 109 12 .9008265 .0991736 2878 19145 "Used in the analysis" "First" "6th" "Second" "Third" "4th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 42 "Kanagawa" 09 Feb 08 "2008/2/9 9:48" 09 Feb 08 "2008/2/9 10:01" "" 502 502 .4567789 418 83 .8343313 .1656687 2879 19148 "Used in the analysis" "Second" "Third" "5th" "First" "6th" "4th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Running own business" "Clerical" "2-4 million yen" "2-4 million yen" 57 "Miyagi" 09 Feb 08 "2008/2/9 16:13" 09 Feb 08 "2008/2/9 16:25" "" 676 676 .612874 156 21 .8813559 .1186441 2880 19152 "Used in the analysis" "First" "Third" "6th" "Second" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 52 "Saitama" 12 Feb 08 "2008/2/12 22:14" 12 Feb 08 "2008/2/12 22:21" "" 1086 1086 .9845875 232 32 .8787879 .1212121 2881 19154 "Used in the analysis" "Third" "First" "5th" "Second" "4th" "6th" "Pioneer" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "2-4 million yen" 55 "Fukui" 09 Feb 08 "2008/2/9 1:08" 09 Feb 08 "2008/2/9 1:17" "" 366 366 .3027295 2882 19156 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 47 "Chiba" 09 Feb 08 "2008/2/9 22:31" 09 Feb 08 "2008/2/9 22:35" "" 887 887 .7336642 2883 19160 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "2-4 million yen" 63 "Gifu" 12 Feb 08 "2008/2/12 22:05" 12 Feb 08 "2008/2/12 22:20" "" 1084 1084 .9827743 232 32 .8787879 .1212121 2884 19162 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 48 "Shiga" 09 Feb 08 "2008/2/9 13:16" 09 Feb 08 "2008/2/9 13:45" "" 618 618 .5623294 522 95 .8460292 .1539708 2885 19164 "Used in the analysis" "First" "5th" "6th" "Second" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 41 "Oita" 09 Feb 08 "2008/2/9 0:59" 09 Feb 08 "2008/2/9 1:10" "" 325 325 .2957234 269 55 .8302469 .1697531 2886 19169 "Used in the analysis" "First" "5th" "Third" "Second" "6th" "Do not care" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "2-4 million yen" 66 "Aichi" 09 Feb 08 "2008/2/9 13:07" 09 Feb 08 "2008/2/9 13:13" "" 613 613 .5577798 518 94 .8464052 .1535948 2887 19170 "Used in the analysis" "Do not care" "Second" "4th" "5th" "First" "6th" "No particular brand" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 65 "Hiroshima" 10 Feb 08 "2008/2/10 10:52" 10 Feb 08 "2008/2/10 10:58" "" 867 867 .7860381 191 26 .8801844 .1198157 2888 19171 "Used in the analysis" "Second" "Third" "Do not care" "First" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 67 "Fukuoka" 09 Feb 08 "2008/2/9 5:23" 09 Feb 08 "2008/2/9 5:35" "" 423 423 .3498759 2889 19172 "Used in the analysis" "First" "Third" "5th" "Second" "4th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 31 "Kanagawa" 08 Feb 08 "2008/2/8 22:27" 08 Feb 08 "2008/2/8 22:46" "" 150 150 .1240695 2890 19178 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 41 "Osaka" 11 Feb 08 "2008/2/11 13:28" 11 Feb 08 "2008/2/11 13:33" "" 1086 1086 .898263 2891 19179 "Used in the analysis" "First" "5th" "Second" "Third" "4th" "6th" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 36 "Kanagawa" 11 Feb 08 "2008/2/11 11:58" 11 Feb 08 "2008/2/11 12:02" "" 1078 1078 .891646 2892 19183 "Used in the analysis" "Second" "First" "4th" "Third" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 48 "Shiga" 09 Feb 08 "2008/2/9 15:55" 09 Feb 08 "2008/2/9 16:08" "" 671 671 .6083409 155 21 .8806818 .1193182 2893 19184 "Used in the analysis" "First" "Third" "5th" "Second" "4th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 28 "Chiba" 09 Feb 08 "2008/2/9 9:05" 09 Feb 08 "2008/2/9 9:11" "" 449 449 .4070716 107 12 .8991597 .1008403 2894 19191 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 52 "Kyoto" 12 Feb 08 "2008/2/12 5:42" 12 Feb 08 "2008/2/12 5:50" "" 1029 1029 .9363058 853 175 .8297665 .1702335 2895 19199 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 28 "Hiroshima" 09 Feb 08 "2008/2/9 21:02" 09 Feb 08 "2008/2/9 21:09" "" 782 782 .711556 648 133 .8297055 .1702945 2896 19200 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "5th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Employee at a private company" "Clerical" "10-12 million yen" "4-6 million yen" 54 "Niigata" 09 Feb 08 "2008/2/9 20:27" 09 Feb 08 "2008/2/9 20:36" "" 828 828 .6848635 2897 19201 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "8-10 million yen" 45 "Shizuoka" 09 Feb 08 "2008/2/9 8:32" 09 Feb 08 "2008/2/9 8:40" "" 426 426 .3862194 105 12 .8974359 .1025641 2898 19203 "Used in the analysis" "First" "Second" "Do not care" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 33 "Ehime" 09 Feb 08 "2008/2/9 11:34" 09 Feb 08 "2008/2/9 11:41" "" 561 561 .5086129 130 15 .8965517 .1034483 2899 19204 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "6-8 million yen" 38 "Osaka" 10 Feb 08 "2008/2/10 0:19" 10 Feb 08 "2008/2/10 0:55" "" 841 841 .7652411 700 140 .8333333 .1666667 2900 19207 "Used in the analysis" "4th" "5th" "Third" "First" "6th" "Second" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 63 "Tokyo" 08 Feb 08 "2008/2/8 22:11" 08 Feb 08 "2008/2/8 22:22" "" 129 129 .1169538 29 5 .8529412 .1470588 2901 19219 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "5th" "Pioneer" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "6-8 million yen" 43 "Tokyo" 08 Feb 08 "2008/2/8 22:00" 08 Feb 08 "2008/2/8 22:57" "" 143 143 .1301183 125 17 .8802817 .1197183 2902 19225 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "Toshiba" "Heard about it, but don't know well" "Have neither rec." 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 64 "Hokkaido" 08 Feb 08 "2008/2/8 22:23" 08 Feb 08 "2008/2/8 23:08" "" 144 144 .1310282 126 17 .8811189 .1188811 2903 19226 "Used in the analysis" "First" "Second" "6th" "Third" "4th" "Do not care" "Toshiba" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Clerical" "8-10 million yen" "4-6 million yen" 32 "Tokyo" 08 Feb 08 "2008/2/8 23:51" 09 Feb 08 "2008/2/9 0:07" "" 238 238 .2157752 57 8 .8769231 .1230769 2904 19229 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "10-12 million yen" "10-12 million yen" 53 "Saitama" 09 Feb 08 "2008/2/9 9:35" 09 Feb 08 "2008/2/9 9:48" "" 475 475 .4306437 110 13 .8943089 .1056911 2905 19233 "Used in the analysis" "4th" "Third" "First" "Second" "5th" "6th" "Apple" "Don't know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "6-8 million yen" 39 "Hyogo" 12 Feb 08 "2008/2/12 12:55" 12 Feb 08 "2008/2/12 12:59" "" 1165 1165 .9636063 2906 19238 "Used in the analysis" "4th" "Second" "Third" "First" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 36 "Tokyo" 09 Feb 08 "2008/2/9 22:31" 09 Feb 08 "2008/2/9 22:39" "" 802 802 .7271079 179 24 .8817734 .1182266 2907 19241 "Used in the analysis" "Second" "5th" "4th" "First" "Third" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 45 "Saga" 10 Feb 08 "2008/2/10 12:49" 10 Feb 08 "2008/2/10 13:00" "" 968 968 .8006617 2908 19245 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 60 "Chiba" 10 Feb 08 "2008/2/10 15:15" 10 Feb 08 "2008/2/10 15:22" "" 901 901 .8198362 742 158 .8244445 .1755556 2909 19250 "Used in the analysis" "Second" "First" "6th" "Third" "4th" "5th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Employee at a private company" "Other" "DK" "DK" 49 "Aichi" 08 Feb 08 "2008/2/8 22:53" 09 Feb 08 "2008/2/9 0:13" "" 203 203 .1840435 49 6 .8909091 .1090909 2910 19251 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 51 "Hyogo" 09 Feb 08 "2008/2/9 9:53" 09 Feb 08 "2008/2/9 10:07" "" 508 508 .4622384 424 83 .8362919 .1637081 2911 19252 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Sony" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Public employee" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "2-4 million yen" 09 Feb 08 "2008/2/9 10:39" 09 Feb 08 "2008/2/9 10:45" "" 526 526 .4768812 121 14 .8962963 .1037037 2912 19254 "Used in the analysis" "4th" "Second" "Third" "First" "6th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 52 "Chiba" 10 Feb 08 "2008/2/10 22:33" 10 Feb 08 "2008/2/10 22:47" "" 949 949 .8603808 204 28 .8793104 .1206897 2913 19263 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "6th" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 43 "Kanagawa" 08 Feb 08 "2008/2/8 21:56" 08 Feb 08 "2008/2/8 22:21" "" 117 117 .1060743 26 5 .8387097 .1612903 2914 19265 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 55 "Hyogo" 09 Feb 08 "2008/2/9 11:34" 09 Feb 08 "2008/2/9 11:46" "" 575 575 .5232029 483 91 .8414634 .1585366 2915 19272 "Used in the analysis" "5th" "6th" "4th" "Third" "Second" "First" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "4-6 million yen" 43 "Ishikawa" 09 Feb 08 "2008/2/9 23:34" 09 Feb 08 "2008/2/9 23:41" "" 817 817 .7407072 180 24 .8823529 .1176471 2916 19283 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 60 "Fukuoka" 10 Feb 08 "2008/2/10 17:26" 10 Feb 08 "2008/2/10 17:39" "" 1003 1003 .8296112 2917 19288 "Used in the analysis" "First" "Third" "6th" "Second" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "DK" "DK" 61 "Kochi" 08 Feb 08 "2008/2/8 21:49" 08 Feb 08 "2008/2/8 22:24" "" 97 97 .0882621 84 12 .875 .125 2918 19293 "Used in the analysis" "4th" "First" "Third" "Second" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 44 "Hokkaido" 09 Feb 08 "2008/2/9 10:33" 09 Feb 08 "2008/2/9 10:39" "" 521 521 .4723482 120 13 .9022557 .0977444 2919 19294 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Unemployed" "DK" "Less than 2 million yen" 31 "Hiroshima" 08 Feb 08 "2008/2/8 21:48" 08 Feb 08 "2008/2/8 22:09" "" 97 97 .087942 22 4 .8461539 .1538462 2920 19297 "Used in the analysis" "First" "Do not care" "Third" "Second" "6th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Other" "Other" "2-4 million yen" "2-4 million yen" 66 "Shiga" 08 Feb 08 "2008/2/8 22:23" 08 Feb 08 "2008/2/8 23:24" "" 172 172 .1559384 44 6 .88 .12 2921 19299 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Other" "Other" "8-10 million yen" "8-10 million yen" 67 "Tokyo" 10 Feb 08 "2008/2/10 21:01" 10 Feb 08 "2008/2/10 21:25" "" 930 930 .8462238 768 161 .8266954 .1733046 2922 19301 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Don't want to answer" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "4-6 million yen" 39 "Hiroshima" 08 Feb 08 "2008/2/8 22:29" 08 Feb 08 "2008/2/8 23:30" "" 167 167 .1514053 43 6 .877551 .122449 2923 19306 "Used in the analysis" "Second" "Do not care" "Third" "First" "Do not care" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Other" "Other" "6-8 million yen" "Less than 2 million yen" 66 "Chiba" 09 Feb 08 "2008/2/9 20:07" 09 Feb 08 "2008/2/9 20:15" "" 757 757 .688808 626 130 .8280423 .1719577 2924 19308 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Pioneer" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 65 "Saitama" 11 Feb 08 "2008/2/11 6:45" 11 Feb 08 "2008/2/11 6:55" "" 971 971 .8803264 207 28 .8808511 .1191489 2925 19310 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Don't want to answer" "Yes" "Running own business" "Clerical" "2-4 million yen" "2-4 million yen" 67 "Kyoto" 11 Feb 08 "2008/2/11 17:16" 11 Feb 08 "2008/2/11 17:23" "" 998 998 .9080983 824 173 .8264794 .1735206 2926 19311 "Used in the analysis" "First" "6th" "Second" "Third" "4th" "5th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "4-6 million yen" 37 "Hokkaido" 09 Feb 08 "2008/2/9 9:19" 09 Feb 08 "2008/2/9 9:26" "" 526 526 .4350703 2927 19312 "Used in the analysis" "6th" "Second" "Third" "First" "5th" "4th" "Apple" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 37 "Saga" 09 Feb 08 "2008/2/9 11:19" 09 Feb 08 "2008/2/9 11:27" "" 626 626 .5177833 2928 19315 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Student" "2-4 million yen" "2-4 million yen" 30 "Okinawa" 09 Feb 08 "2008/2/9 12:33" 09 Feb 08 "2008/2/9 14:46" "" 644 644 .5838622 148 20 .8809524 .1190476 2929 19330 "Used in the analysis" "Third" "Second" "First" "4th" "Do not care" "5th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 41 "Hokkaido" 08 Feb 08 "2008/2/8 22:21" 09 Feb 08 "2008/2/9 8:48" "2008/2/9 8:42" 493 493 .407775 2930 19331 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "2-4 million yen" 66 "Shiga" 09 Feb 08 "2008/2/9 9:43" 09 Feb 08 "2008/2/9 9:57" "" 482 482 .43699 113 13 .8968254 .1031746 2931 19333 "Used in the analysis" "4th" "Third" "Second" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 33 "Tokyo" 11 Feb 08 "2008/2/11 21:14" 11 Feb 08 "2008/2/11 21:20" "" 1114 1114 .9214227 2932 19338 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Unemployed" "More than 14 million yen" "Less than 2 million yen" 59 "Miyagi" 08 Feb 08 "2008/2/8 22:22" 09 Feb 08 "2008/2/9 19:49" "2008/2/9 19:45" 161 161 .1459655 40 6 .8695652 .1304348 2933 19339 "Used in the analysis" "First" "5th" "4th" "Second" "Third" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Other" "Other" "6-8 million yen" "Less than 2 million yen" 64 "Fukuoka" 09 Feb 08 "2008/2/9 16:06" 09 Feb 08 "2008/2/9 16:13" "" 678 678 .6169245 568 109 .8389956 .1610044 2934 19342 "Used in the analysis" "4th" "6th" "5th" "First" "Third" "Second" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "2-4 million yen" 63 "Osaka" 09 Feb 08 "2008/2/9 4:15" 09 Feb 08 "2008/2/9 4:24" "" 365 365 .3309157 93 11 .8942308 .1057692 2935 19348 "Used in the analysis" "First" "5th" "Second" "Third" "4th" "6th" "Sony" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 28 "Akita" 08 Feb 08 "2008/2/8 21:53" 08 Feb 08 "2008/2/8 22:42" "2008/02/08 22:04:43##2008/02/08 22:21:58##2008/02/08 22:33:51" 134 134 .1108354 2936 19350 "Used in the analysis" "Second" "5th" "4th" "First" "Third" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 57 "Tokyo" 08 Feb 08 "2008/2/8 23:56" 09 Feb 08 "2008/2/9 0:27" "" 273 273 .2484076 229 43 .8419118 .1580882 2937 19351 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 27 "Hiroshima" 10 Feb 08 "2008/2/10 0:14" 10 Feb 08 "2008/2/10 0:20" "" 907 907 .7502068 2938 19354 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 62 "Hiroshima" 08 Feb 08 "2008/2/8 22:27" 09 Feb 08 "2008/2/9 10:19" "2008/2/9 10:15" 156 156 .1290323 2939 19356 "Used in the analysis" "First" "Third" "5th" "Second" "6th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 50 "Shizuoka" 09 Feb 08 "2008/2/9 11:17" 09 Feb 08 "2008/2/9 11:24" "" 624 624 .516129 2940 19358 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 47 "Shizuoka" 12 Feb 08 "2008/2/12 8:21" 12 Feb 08 "2008/2/12 8:29" "" 1141 1141 .9437551 2941 19359 "Used in the analysis" "Second" "5th" "6th" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 60 "Aichi" 09 Feb 08 "2008/2/9 17:55" 09 Feb 08 "2008/2/9 18:08" "" 709 709 .6427924 159 21 .8833333 .1166667 2942 19361 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Other" "Depends on products" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "12-14 million yen" "12-14 million yen" 67 "Kanagawa" 09 Feb 08 "2008/2/9 22:12" 09 Feb 08 "2008/2/9 22:33" "" 817 817 .7434031 677 139 .8296568 .1703431 2943 19364 "Used in the analysis" "Second" "Third" "6th" "First" "4th" "5th" "NEC" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 65 "Ishikawa" 10 Feb 08 "2008/2/10 13:16" 10 Feb 08 "2008/2/10 13:30" "" 890 890 .8068903 197 27 .8794643 .1205357 2944 19366 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 31 "Ibaraki" 09 Feb 08 "2008/2/9 16:08" 09 Feb 08 "2008/2/9 16:15" "" 679 679 .6178344 568 110 .8377581 .1622419 2945 19367 "Used in the analysis" "First" "5th" "4th" "6th" "Third" "Second" "Panasonic" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "6-8 million yen" "4-6 million yen" 60 "Aichi" 11 Feb 08 "2008/2/11 15:16" 11 Feb 08 "2008/2/11 15:28" "" 1094 1094 .90488 2946 19370 "Used in the analysis" "Do not care" "4th" "Second" "First" "5th" "Third" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 67 "Osaka" 08 Feb 08 "2008/2/8 22:40" 08 Feb 08 "2008/2/8 23:13" "" 180 180 .1488834 2947 19372 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "Sony" "know" "Have neither rec." 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 28 "Chiba" 12 Feb 08 "2008/2/12 21:06" 12 Feb 08 "2008/2/12 21:13" "" 1083 1083 .9854413 897 185 .8290203 .1709797 2948 19389 "Used in the analysis" "4th" "Third" "First" "Second" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "10-12 million yen" "10-12 million yen" 43 "Kanagawa" 09 Feb 08 "2008/2/9 19:04" 09 Feb 08 "2008/2/9 19:10" "" 727 727 .6591115 162 22 .8804348 .1195652 2949 19391 "Used in the analysis" "Third" "First" "4th" "Second" "5th" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "8-10 million yen" 53 "Kagoshima" 09 Feb 08 "2008/2/9 9:35" 09 Feb 08 "2008/2/9 9:46" "" 475 475 .4306437 110 13 .8943089 .1056911 2950 19395 "Used in the analysis" "First" "5th" "4th" "Second" "Third" "6th" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 42 "Kagawa" 11 Feb 08 "2008/2/11 17:31" 11 Feb 08 "2008/2/11 17:35" "" 1005 1005 .9111514 215 29 .8811476 .1188525 2951 19397 "Used in the analysis" "Second" "5th" "Third" "First" "6th" "4th" "NEC" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 68 "Aichi" 09 Feb 08 "2008/2/9 18:22" 09 Feb 08 "2008/2/9 18:27" "" 726 726 .6606005 605 120 .8344827 .1655172 2952 19398 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Don't want to answer" "6-8 million yen" "Don't want to answer" 47 "Kochi" 09 Feb 08 "2008/2/9 1:05" 09 Feb 08 "2008/2/9 1:13" "" 327 327 .2975432 271 55 .8312883 .1687117 2953 19399 "Used in the analysis" "Third" "4th" "Second" "First" "6th" "5th" "Toshiba" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Public employee" "Clerical" "4-6 million yen" "4-6 million yen" 62 "Osaka" 11 Feb 08 "2008/2/11 11:36" 11 Feb 08 "2008/2/11 11:46" "" 973 973 .8853503 804 168 .8271605 .1728395 2954 19401 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 43 "Saga" 08 Feb 08 "2008/2/8 22:03" 08 Feb 08 "2008/2/8 22:37" "" 123 123 .1119199 107 15 .8770492 .1229508 2955 19405 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "5th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Other" "2-4 million yen" "2-4 million yen" 09 Feb 08 "2008/2/9 2:00" 09 Feb 08 "2008/2/9 2:05" "" 356 356 .3239309 296 59 .8338028 .1661972 2956 19412 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 38 "Hiroshima" 09 Feb 08 "2008/2/9 18:56" 09 Feb 08 "2008/2/9 19:01" "" 739 739 .6724295 614 124 .8319783 .1680217 2957 19413 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 59 "Tokyo" 10 Feb 08 "2008/2/10 2:09" 10 Feb 08 "2008/2/10 2:31" "" 857 857 .7797998 713 143 .8329439 .1670561 2958 19417 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "2-4 million yen" 31 "Fukuoka" 08 Feb 08 "2008/2/8 22:53" 08 Feb 08 "2008/2/8 23:14" "" 186 186 .1538462 2959 19418 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 68 "Chiba" 10 Feb 08 "2008/2/10 19:12" 10 Feb 08 "2008/2/10 19:21" "" 923 923 .8398544 762 160 .8264642 .1735358 2960 19419 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Running own business" "Clerical" "6-8 million yen" "4-6 million yen" 59 "Hyogo" 09 Feb 08 "2008/2/9 10:31" 09 Feb 08 "2008/2/9 10:39" "" 519 519 .4705349 119 13 .9015151 .0984849 2961 19420 "Used in the analysis" "Second" "4th" "Do not care" "First" "Third" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 33 "Aichi" 09 Feb 08 "2008/2/9 2:30" 09 Feb 08 "2008/2/9 2:37" "" 365 365 .3321201 304 60 .8351648 .1648352 2962 19423 "Used in the analysis" "First" "4th" "5th" "Third" "Second" "Do not care" "Apple" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Other" "2-4 million yen" "Less than 2 million yen" 31 "Hyogo" 09 Feb 08 "2008/2/9 19:21" 09 Feb 08 "2008/2/9 19:25" "" 818 818 .6765922 2963 19436 "Used in the analysis" "First" "Second" "Third" "4th" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "10-12 million yen" "10-12 million yen" 51 "Osaka" 08 Feb 08 "2008/2/8 23:07" 11 Feb 08 "2008/2/11 2:41" "2008/2/11 2:36" 969 969 .8785132 207 28 .8808511 .1191489 2964 19438 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 34 "Tokyo" 09 Feb 08 "2008/2/9 15:47" 09 Feb 08 "2008/2/9 15:53" "" 670 670 .6074343 155 21 .8806818 .1193182 2965 19440 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 30 "Shizuoka" 09 Feb 08 "2008/2/9 10:44" 09 Feb 08 "2008/2/9 10:51" "" 542 542 .4931756 454 87 .8391867 .1608133 2966 19446 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Running own business" "Clerical" "4-6 million yen" "2-4 million yen" 57 "Hokkaido" 11 Feb 08 "2008/2/11 17:09" 11 Feb 08 "2008/2/11 17:21" "" 1099 1099 .9090157 2967 19447 "Used in the analysis" "First" "4th" "Second" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 67 "Chiba" 09 Feb 08 "2008/2/9 7:56" 09 Feb 08 "2008/2/9 8:07" "" 434 434 .3949045 363 70 .8383372 .1616628 2968 19452 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "8-10 million yen" 39 "Nagano" 09 Feb 08 "2008/2/9 17:05" 09 Feb 08 "2008/2/9 17:13" "" 687 687 .6228468 158 21 .8826815 .1173184 2969 19453 "Used in the analysis" "Third" "First" "5th" "Second" "6th" "4th" "Panasonic" "know" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 32 "Wakayama" 09 Feb 08 "2008/2/9 7:39" 09 Feb 08 "2008/2/9 8:01" "" 459 459 .3796526 2970 19454 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Other" "Other" "6-8 million yen" "4-6 million yen" 64 "Nara" 10 Feb 08 "2008/2/10 9:46" 10 Feb 08 "2008/2/10 9:58" "" 943 943 .7799835 2971 19460 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 52 "Akita" 09 Feb 08 "2008/2/9 16:29" 09 Feb 08 "2008/2/9 16:42" "" 681 681 .6174071 157 21 .8820225 .1179775 2972 19461 "Used in the analysis" "First" "Second" "Third" "5th" "6th" "Do not care" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "No" "Working for your family business" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "Less than 2 million yen" 46 "Kochi" 12 Feb 08 "2008/2/12 14:21" 12 Feb 08 "2008/2/12 14:28" "" 1058 1058 .9592022 225 31 .8789063 .1210938 2973 19462 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "No particular brand" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "4-6 million yen" 57 "Shizuoka" 09 Feb 08 "2008/2/9 23:11" 09 Feb 08 "2008/2/9 23:54" "" 816 816 .7398006 180 24 .8823529 .1176471 2974 19465 "Used in the analysis" "Second" "5th" "First" "Third" "4th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 63 "Osaka" 09 Feb 08 "2008/2/9 0:36" 09 Feb 08 "2008/2/9 0:53" "" 299 299 .2710789 78 9 .8965517 .1034483 2975 19466 "Used in the analysis" "First" "5th" "6th" "Third" "4th" "Second" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 58 "Hokkaido" 09 Feb 08 "2008/2/9 21:53" 09 Feb 08 "2008/2/9 22:02" "" 806 806 .733394 667 138 .8285714 .1714286 2976 19467 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "Panasonic" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "4-6 million yen" 56 "Chiba" 09 Feb 08 "2008/2/9 9:55" 09 Feb 08 "2008/2/9 10:02" "" 558 558 .4615385 2977 19470 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Graduate school" "Yes" "Employee at a private company" "Other" "Don't want to answer" "Don't want to answer" 42 "Osaka" 11 Feb 08 "2008/2/11 0:51" 11 Feb 08 "2008/2/11 0:59" "" 1053 1053 .8709677 2978 19476 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 45 "Osaka" 12 Feb 08 "2008/2/12 19:10" 12 Feb 08 "2008/2/12 19:16" "" 1077 1077 .9764279 232 32 .8787879 .1212121 2979 19479 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Sony" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Don't want to answer" "Running own business" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 27 "Aichi" 10 Feb 08 "2008/2/10 4:47" 10 Feb 08 "2008/2/10 4:51" "" 925 925 .7650951 2980 19481 "Used in the analysis" "Second" "5th" "Third" "First" "6th" "4th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "4-6 million yen" "2-4 million yen" 33 "Okayama" 09 Feb 08 "2008/2/9 0:44" 09 Feb 08 "2008/2/9 0:55" "" 305 305 .2765186 79 9 .8977273 .1022727 2981 19482 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "Panasonic" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 51 "Tokyo" 09 Feb 08 "2008/2/9 10:11" 09 Feb 08 "2008/2/9 10:19" "" 521 521 .4740673 435 85 .8365384 .1634615 2982 19483 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Other" "12-14 million yen" "10-12 million yen" 42 "Hokkaido" 09 Feb 08 "2008/2/9 0:02" 09 Feb 08 "2008/2/9 0:25" "" 291 291 .2406948 2983 19489 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 44 "Chiba" 08 Feb 08 "2008/2/8 21:58" 08 Feb 08 "2008/2/8 22:27" "" 118 118 .1073703 103 14 .8803419 .1196581 2984 19490 "Used in the analysis" "4th" "5th" "6th" "First" "Second" "Third" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 58 "Tokyo" 12 Feb 08 "2008/2/12 11:42" 12 Feb 08 "2008/2/12 11:49" "" 1051 1051 .9563239 869 181 .8276191 .172381 2985 19491 "Used in the analysis" "Third" "Do not care" "4th" "First" "Do not care" "Second" "Apple" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "10-12 million yen" "4-6 million yen" 51 "Tokyo" 09 Feb 08 "2008/2/9 23:18" 09 Feb 08 "2008/2/9 23:28" "" 828 828 .7534122 688 139 .8319226 .1680774 2986 19494 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "5th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "8-10 million yen" 47 "Osaka" 08 Feb 08 "2008/2/8 21:58" 08 Feb 08 "2008/2/8 22:27" "" 106 106 .0964513 91 14 .8666667 .1333333 2987 19496 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Graduate school" "Yes" "Employee at a private company" "Don't want to answer" "Don't want to answer" "Don't want to answer" "Fukuoka" 09 Feb 08 "2008/2/9 8:51" 09 Feb 08 "2008/2/9 9:01" "" 497 497 .4110835 2988 19501 "Used in the analysis" "Second" "First" "4th" "Third" "Do not care" "5th" "Sony" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "Less than 2 million yen" 21 "Kanagawa" 09 Feb 08 "2008/2/9 19:12" 09 Feb 08 "2008/2/9 19:18" "" 817 817 .6757651 2989 19506 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "Do not care" "Sony" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 29 "Akita" 09 Feb 08 "2008/2/9 9:07" 09 Feb 08 "2008/2/9 9:13" "" 451 451 .4088849 107 12 .8991597 .1008403 2990 19507 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Don't know" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Working for your family business" "Other" "4-6 million yen" "DK" 60 "Fukuoka" 09 Feb 08 "2008/2/9 14:51" 09 Feb 08 "2008/2/9 15:01" "" 724 724 .598842 2991 19516 "Used in the analysis" "6th" "4th" "5th" "First" "Third" "Second" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "6-8 million yen" "DK" 44 "Hiroshima" 08 Feb 08 "2008/2/8 23:15" 09 Feb 08 "2008/2/9 0:50" "" 252 252 .2284678 62 9 .8732395 .1267606 2992 19524 "Used in the analysis" "Third" "First" "4th" "Second" "6th" "5th" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 28 "Tokyo" 09 Feb 08 "2008/2/9 12:55" 09 Feb 08 "2008/2/9 13:03" "" 665 665 .5500414 2993 19528 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "More than 14 million yen" "2-4 million yen" 26 "Osaka" 10 Feb 08 "2008/2/10 10:13" 10 Feb 08 "2008/2/10 10:17" "" 876 876 .7970883 727 148 .8308572 .1691429 2994 19538 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Clerical" "4-6 million yen" "4-6 million yen" 60 "Kagoshima" 08 Feb 08 "2008/2/8 21:42" 08 Feb 08 "2008/2/8 22:19" "" 78 78 .0709736 68 9 .8831169 .1168831 2995 19542 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "8-10 million yen" "2-4 million yen" 64 "Aichi" 09 Feb 08 "2008/2/9 3:08" 09 Feb 08 "2008/2/9 3:21" "" 355 355 .3218495 88 11 .8888889 .1111111 2996 19547 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "12-14 million yen" 47 "Chiba" 08 Feb 08 "2008/2/8 22:05" 08 Feb 08 "2008/2/8 22:30" "" 125 125 .1133273 27 5 .84375 .15625 2997 19548 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "2-4 million yen" 29 "Akita" 08 Feb 08 "2008/2/8 23:12" 08 Feb 08 "2008/2/8 23:35" "" 211 211 .1919927 179 31 .8523809 .1476191 2998 19549 "Used in the analysis" "Third" "4th" "Do not care" "First" "Do not care" "Second" "NEC" "know" "Have neither rec." 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Elementary/junior high school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 25 "Hyogo" 10 Feb 08 "2008/2/10 5:28" 10 Feb 08 "2008/2/10 5:33" "" 844 844 .7651858 186 25 .8815166 .1184834 2999 19550 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "Sharp" "know" "Have neither rec." 3 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 62 "Hyogo" 09 Feb 08 "2008/2/9 20:29" 09 Feb 08 "2008/2/9 20:43" "" 771 771 .7015468 639 131 .8298701 .1701299 3000 19557 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 42 "Fukuoka" 09 Feb 08 "2008/2/9 9:56" 09 Feb 08 "2008/2/9 10:13" "" 511 511 .4649681 426 84 .8352941 .1647059 3001 19559 "Used in the analysis" "First" "6th" "Second" "Third" "4th" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "12-14 million yen" "10-12 million yen" 42 "Shizuoka" 11 Feb 08 "2008/2/11 10:51" 11 Feb 08 "2008/2/11 11:01" "" 1073 1073 .8875104 3002 19560 "Used in the analysis" "First" "6th" "5th" "Second" "Third" "4th" "Other" "FUJITSU" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 62 "Toyama" 08 Feb 08 "2008/2/8 23:21" 08 Feb 08 "2008/2/8 23:56" "2008/2/8 23:34" 240 240 .2183803 204 35 .8535565 .1464435 3003 19562 "Used in the analysis" "First" "Third" "Do not care" "Second" "4th" "5th" "Other" "FUJITSU" "Heard about it, but don't know well" "Have neither rec." 3 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Other" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 39 "Tokyo" 09 Feb 08 "2008/2/9 12:05" 09 Feb 08 "2008/2/9 12:15" "" 647 647 .535153 3004 19563 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Other" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 42 "Osaka" 11 Feb 08 "2008/2/11 22:19" 11 Feb 08 "2008/2/11 22:26" "" 1123 1123 .9288668 3005 19564 "Used in the analysis" "4th" "Second" "Third" "First" "6th" "5th" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Employee at a private company" "Manager" "More than 14 million yen" "2-4 million yen" 49 "Niigata" 08 Feb 08 "2008/2/8 23:16" 08 Feb 08 "2008/2/8 23:35" "" 213 213 .1761787 3006 19565 "Used in the analysis" "First" "6th" "Second" "Third" "5th" "4th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Don't want to answer" "Osaka" 09 Feb 08 "2008/2/9 14:03" 09 Feb 08 "2008/2/9 14:11" "" 634 634 .574796 147 18 .8909091 .1090909 3007 19571 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sharp" "Don't know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Public employee" "Manager" "Don't want to answer" "Don't want to answer" 58 "Chiba" 08 Feb 08 "2008/2/8 23:56" 09 Feb 08 "2008/2/9 0:06" "" 249 249 .225748 62 9 .8732395 .1267606 3008 19574 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "10-12 million yen" "2-4 million yen" 55 "Iwate" 09 Feb 08 "2008/2/9 18:24" 09 Feb 08 "2008/2/9 18:31" "" 727 727 .6615105 606 120 .8347107 .1652893 3009 19578 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 57 "Saga" 09 Feb 08 "2008/2/9 20:39" 09 Feb 08 "2008/2/9 20:50" "" 758 758 .6872167 174 23 .8832487 .1167513 3010 19580 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "DK" "Less than 2 million yen" 69 "Kanagawa" 08 Feb 08 "2008/2/8 21:59" 08 Feb 08 "2008/2/8 22:25" "" 117 117 .1064604 102 14 .8793104 .1206897 3011 19586 "Used in the analysis" "Second" "Do not care" "Third" "First" "Do not care" "Do not care" "Apple" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "6-8 million yen" "6-8 million yen" 42 "Fukuoka" 10 Feb 08 "2008/2/10 16:20" 10 Feb 08 "2008/2/10 16:30" "" 910 910 .8250226 198 27 .88 .12 3012 19589 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "4-6 million yen" 61 "Kanagawa" 10 Feb 08 "2008/2/10 8:29" 10 Feb 08 "2008/2/10 8:33" "" 847 847 .7679057 186 25 .8815166 .1184834 3013 19591 "Used in the analysis" "First" "4th" "Second" "Third" "Do not care" "5th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Running own business" "Clerical" "12-14 million yen" "2-4 million yen" 55 "Kanagawa" 10 Feb 08 "2008/2/10 23:06" 10 Feb 08 "2008/2/10 23:18" "" 945 945 .8598726 781 163 .8273305 .1726695 3014 19592 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Running own business" "Clerical" "4-6 million yen" "Less than 2 million yen" "Niigata" 08 Feb 08 "2008/2/8 21:45" 08 Feb 08 "2008/2/8 21:57" "" 77 77 .0698096 15 4 .7894737 .2105263 3015 19595 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "know" "Have neither rec." 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "Less than 2 million yen" 61 "Kumamoto" 09 Feb 08 "2008/2/9 0:04" 09 Feb 08 "2008/2/9 0:13" "" 261 261 .2366274 65 9 .8783784 .1216216 3016 19597 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "Don't want to answer" "Yes" "Running own business" "Clerical" "Don't want to answer" "Don't want to answer" 59 "Kanagawa" 08 Feb 08 "2008/2/8 21:42" 08 Feb 08 "2008/2/8 22:07" "" 95 95 .0861287 21 4 .84 .16 3017 19598 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "NEC" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Student" "2-4 million yen" "Less than 2 million yen" 34 "Fukuoka" 11 Feb 08 "2008/2/11 14:43" 11 Feb 08 "2008/2/11 14:49" "" 991 991 .8984587 214 29 .8806584 .1193416 3018 19604 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Panasonic" "know" "Have neither rec." 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 34 "Shiga" 08 Feb 08 "2008/2/8 23:46" 08 Feb 08 "2008/2/8 23:55" "" 257 257 .2125724 3019 19605 "Used in the analysis" "5th" "6th" "Third" "First" "Do not care" "4th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "8-10 million yen" 61 "Hokkaido" 09 Feb 08 "2008/2/9 9:27" 09 Feb 08 "2008/2/9 9:34" "" 533 533 .4408602 3020 19606 "Used in the analysis" "First" "5th" "4th" "Second" "Third" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Other" "8-10 million yen" "8-10 million yen" 54 "Nara" 09 Feb 08 "2008/2/9 9:47" 09 Feb 08 "2008/2/9 10:03" "" 502 502 .4567789 418 83 .8343313 .1656687 3021 19607 "Used in the analysis" "Third" "4th" "5th" "First" "Second" "6th" "Sharp" "Don't know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "2-4 million yen" 61 "Aichi" 11 Feb 08 "2008/2/11 21:54" 11 Feb 08 "2008/2/11 22:10" "" 1013 1013 .921747 839 173 .8290514 .1709486 3022 19616 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 39 "Osaka" 09 Feb 08 "2008/2/9 7:38" 09 Feb 08 "2008/2/9 7:47" "" 421 421 .3830755 354 66 .8428571 .1571429 3023 19617 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "Don't want to answer" "Don't want to answer" 09 Feb 08 "2008/2/9 21:00" 09 Feb 08 "2008/2/9 21:09" "" 838 838 .6931348 3024 19623 "Used in the analysis" "First" "Second" "5th" "Third" "4th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 33 "Saitama" 09 Feb 08 "2008/2/9 6:28" 09 Feb 08 "2008/2/9 6:31" "" 432 432 .3573201 3025 19624 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "Less than 2 million yen" "Less than 2 million yen" 56 "Yamaguchi" 10 Feb 08 "2008/2/10 15:41" 10 Feb 08 "2008/2/10 15:52" "" 904 904 .822566 745 158 .8250277 .1749723 3026 19630 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "8-10 million yen" "8-10 million yen" 50 "Osaka" 09 Feb 08 "2008/2/9 15:14" 09 Feb 08 "2008/2/9 15:19" "" 655 655 .593835 151 21 .877907 .122093 3027 19631 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 29 "Tokyo" 11 Feb 08 "2008/2/11 22:44" 11 Feb 08 "2008/2/11 22:54" "" 1021 1021 .9290264 845 175 .8284314 .1715686 3028 19637 "Used in the analysis" "Third" "Second" "6th" "First" "4th" "5th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 29 "Aichi" 09 Feb 08 "2008/2/9 6:36" 09 Feb 08 "2008/2/9 6:44" "" 436 436 .3606286 3029 19639 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sony" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 29 "Okayama" 12 Feb 08 "2008/2/12 11:04" 12 Feb 08 "2008/2/12 11:09" "" 1048 1048 .9535941 867 180 .8280802 .1719198 3030 19644 "Used in the analysis" "First" "5th" "Second" "Third" "4th" "Do not care" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Don't want to answer" "No" "Employee at a private company" "Other" "Don't want to answer" "Less than 2 million yen" 56 "Okayama" 08 Feb 08 "2008/2/8 21:56" 08 Feb 08 "2008/2/8 22:22" "" 106 106 .0876758 3031 19649 "Used in the analysis" "First" "5th" "6th" "4th" "Third" "Second" "No particular brand" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 42 "Fukuoka" 13 Feb 08 "2008/2/13 11:18" 13 Feb 08 "2008/2/13 11:25" "" 1096 1096 .9972702 909 186 .830137 .169863 3032 19654 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "Don't want to answer" "Don't want to answer" 61 "Osaka" 08 Feb 08 "2008/2/8 21:51" 08 Feb 08 "2008/2/8 22:14" "" 89 89 .0809827 77 11 .875 .125 3033 19655 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 64 "Nara" 10 Feb 08 "2008/2/10 21:25" 10 Feb 08 "2008/2/10 21:38" "" 932 932 .8480437 770 161 .8270677 .1729323 3034 19657 "Used in the analysis" "First" "Third" "Do not care" "Second" "4th" "5th" "Other" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Running own business" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "2-4 million yen" 54 "Kyoto" 08 Feb 08 "2008/2/8 23:43" 08 Feb 08 "2008/2/8 23:54" "" 253 253 .2092639 3035 19658 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 53 "Fukuoka" 08 Feb 08 "2008/2/8 22:20" 08 Feb 08 "2008/2/8 22:38" "" 153 153 .1387126 39 6 .8666667 .1333333 3036 19659 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "Do not care" "No particular brand" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 30 "Shizuoka" 09 Feb 08 "2008/2/9 19:46" 09 Feb 08 "2008/2/9 19:57" "" 745 745 .6754307 170 23 .880829 .119171 3037 19667 "Used in the analysis" "Second" "First" "4th" "Third" "5th" "Do not care" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 34 "Kanagawa" 09 Feb 08 "2008/2/9 12:10" 09 Feb 08 "2008/2/9 12:18" "" 595 595 .5414013 501 93 .8434343 .1565657 3038 19669 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "5th" "Sharp" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "DK" "Don't want to answer" 59 "Aichi" 10 Feb 08 "2008/2/10 14:09" 10 Feb 08 "2008/2/10 14:12" "" 977 977 .8081059 3039 19673 "Used in the analysis" "First" "Second" "Do not care" "Third" "4th" "Do not care" "Panasonic" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Other" "2-4 million yen" "2-4 million yen" 26 "Kagoshima" 09 Feb 08 "2008/2/9 22:22" 09 Feb 08 "2008/2/9 22:31" "" 798 798 .7234814 178 24 .8811881 .1188119 3040 19674 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "DK" 62 "Aichi" 09 Feb 08 "2008/2/9 7:54" 09 Feb 08 "2008/2/9 7:59" "" 404 404 .3662738 101 12 .8938053 .1061947 3041 19680 "Used in the analysis" "Second" "6th" "5th" "First" "Third" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "8-10 million yen" 58 "Yamaguchi" 09 Feb 08 "2008/2/9 13:57" 09 Feb 08 "2008/2/9 14:06" "" 704 704 .5822994 3042 19689 "Used in the analysis" "Second" "6th" "Third" "First" "5th" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 60 "Tokyo" 08 Feb 08 "2008/2/8 22:22" 08 Feb 08 "2008/2/8 22:48" "" 159 159 .1441523 39 6 .8666667 .1333333 3043 19691 "Used in the analysis" "4th" "5th" "Third" "First" "Second" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 52 "Hiroshima" 08 Feb 08 "2008/2/8 21:51" 08 Feb 08 "2008/2/8 22:19" "" 99 99 .0900819 86 12 .877551 .122449 3044 19698 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 39 "Shizuoka" 10 Feb 08 "2008/2/10 21:32" 10 Feb 08 "2008/2/10 21:42" "" 941 941 .8531278 203 28 .8787879 .1212121 3045 19699 "Used in the analysis" "Second" "Third" "5th" "First" "4th" "6th" "Panasonic" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Student" "6-8 million yen" "Less than 2 million yen" 26 "Saitama" 10 Feb 08 "2008/2/10 0:45" 10 Feb 08 "2008/2/10 0:53" "" 834 834 .7561197 184 25 .8803828 .1196172 3046 19701 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 41 "Miyagi" 09 Feb 08 "2008/2/9 21:31" 09 Feb 08 "2008/2/9 21:40" "" 795 795 .7233849 659 135 .8299748 .1700252 3047 19702 "Used in the analysis" "5th" "Third" "4th" "First" "6th" "Second" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "Don't want to answer" "Don't want to answer" 49 "Saitama" 11 Feb 08 "2008/2/11 22:13" 11 Feb 08 "2008/2/11 22:21" "" 1122 1122 .9280397 3048 19712 "Used in the analysis" "Third" "4th" "5th" "First" "6th" "Second" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "10-12 million yen" "4-6 million yen" 35 "Kanagawa" 09 Feb 08 "2008/2/9 14:05" 09 Feb 08 "2008/2/9 14:12" "" 709 709 .5864351 3049 19715 "Used in the analysis" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "Do not care" "Toshiba" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "Don't want to answer" "2-4 million yen" 54 "Aichi" 12 Feb 08 "2008/2/12 12:56" 12 Feb 08 "2008/2/12 13:07" "" 1166 1166 .9644334 3050 19718 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Sharp" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 68 "Aichi" 09 Feb 08 "2008/2/9 7:34" 09 Feb 08 "2008/2/9 7:40" "" 449 449 .3713813 3051 19721 "Used in the analysis" "Third" "Second" "Do not care" "First" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Don't know the bland name" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "12-14 million yen" "8-10 million yen" 61 "Tokyo" 08 Feb 08 "2008/2/8 21:45" 08 Feb 08 "2008/2/8 22:29" "" 105 105 .0868486 3052 19722 "Used in the analysis" "First" "6th" "4th" "Second" "5th" "Third" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 38 "Iwate" 09 Feb 08 "2008/2/9 17:42" 09 Feb 08 "2008/2/9 17:48" "" 795 795 .6575682 3053 19725 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Don't want to answer" "2-4 million yen" "2-4 million yen" 25 "Kumamoto" 09 Feb 08 "2008/2/9 6:24" 09 Feb 08 "2008/2/9 6:27" "" 430 430 .3556658 3054 19733 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "Do not care" "Sharp" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Running own business" "Sales, service and manual labor" "Don't want to answer" "Don't want to answer" 46 "Tokyo" 11 Feb 08 "2008/2/11 14:21" 11 Feb 08 "2008/2/11 14:27" "" 984 984 .8953594 814 169 .8280773 .1719227 3055 19735 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Employee at a private company" "Clerical" "6-8 million yen" "2-4 million yen" 22 "Tokyo" 08 Feb 08 "2008/2/8 23:03" 09 Feb 08 "2008/2/9 8:27" "2008/2/9 8:20" 476 476 .3937138 3056 19736 "Used in the analysis" "Third" "First" "5th" "4th" "6th" "Do not care" "Other" "HITACHI" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 65 "Ibaraki" 08 Feb 08 "2008/2/8 22:03" 08 Feb 08 "2008/2/8 22:50" "" 155 155 .1405258 39 6 .8666667 .1333333 3057 19738 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "6-8 million yen" "2-4 million yen" 61 "Aichi" 10 Feb 08 "2008/2/10 10:37" 10 Feb 08 "2008/2/10 10:49" "" 864 864 .7833182 190 26 .8796296 .1203704 3058 19744 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Panasonic" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 49 "Hyogo" 08 Feb 08 "2008/2/8 22:33" 09 Feb 08 "2008/2/9 0:51" "" 267 267 .2420671 66 9 .88 .12 3059 19748 "Used in the analysis" "5th" "6th" "Second" "First" "4th" "Third" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 48 "Tokyo" 08 Feb 08 "2008/2/8 22:43" 08 Feb 08 "2008/2/8 23:25" "" 185 185 .1683349 157 27 .8532609 .1467391 3060 19754 "Used in the analysis" "Second" "First" "4th" "Third" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "DK" "Less than 2 million yen" 62 "Kanagawa" 09 Feb 08 "2008/2/9 21:42" 09 Feb 08 "2008/2/9 21:51" "" 803 803 .7306643 665 137 .8291771 .1708229 3061 19755 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 29 "Kanagawa" 10 Feb 08 "2008/2/10 1:35" 10 Feb 08 "2008/2/10 1:39" "" 838 838 .7597461 184 25 .8803828 .1196172 3062 19759 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 39 "Nagano" 09 Feb 08 "2008/2/9 16:06" 09 Feb 08 "2008/2/9 16:13" "" 674 674 .6110607 155 21 .8806818 .1193182 3063 19765 "Used in the analysis" "First" "5th" "6th" "4th" "Third" "Second" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 41 "Fukui" 12 Feb 08 "2008/2/12 9:51" 12 Feb 08 "2008/2/12 10:09" "" 1042 1042 .9481347 863 178 .8290105 .1709894 3064 19770 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "Do not care" "Sharp" "Heard about it, but don't know well" "Have neither rec." 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 31 "Ishikawa" 11 Feb 08 "2008/2/11 21:54" 11 Feb 08 "2008/2/11 22:00" "" 1018 1018 .9229375 216 29 .8816326 .1183673 3065 19772 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Unemployed" "2-4 million yen" "2-4 million yen" 64 "Shizuoka" 09 Feb 08 "2008/2/9 11:58" 09 Feb 08 "2008/2/9 12:07" "" 641 641 .5301902 3066 19775 "Used in the analysis" "4th" "Third" "First" "Second" "6th" "5th" "Sony" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "6-8 million yen" 53 "Osaka" 09 Feb 08 "2008/2/9 10:53" 09 Feb 08 "2008/2/9 11:02" "" 612 612 .5062035 3067 19778 "Used in the analysis" "Second" "4th" "5th" "First" "Third" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 48 "Aichi" 09 Feb 08 "2008/2/9 10:03" 09 Feb 08 "2008/2/9 10:15" "" 515 515 .4686078 430 84 .8365759 .1634241 3068 19779 "Used in the analysis" "Third" "4th" "Do not care" "Second" "First" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "2-4 million yen" 66 "Hiroshima" 08 Feb 08 "2008/2/8 21:46" 08 Feb 08 "2008/2/8 22:20" "" 82 82 .0746133 71 10 .8765432 .1234568 3069 19785 "Used in the analysis" "First" "6th" "Third" "Second" "4th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 35 "Shizuoka" 08 Feb 08 "2008/2/8 21:38" 08 Feb 08 "2008/2/8 21:56" "2008/2/8 21:51" 67 67 .0607434 14 4 .7777778 .2222222 3070 19787 "Used in the analysis" "First" "Second" "4th" "5th" "Third" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 42 "Kanagawa" 10 Feb 08 "2008/2/10 20:30" 10 Feb 08 "2008/2/10 20:37" "" 1018 1018 .8420182 3071 19789 "Used in the analysis" "Second" "5th" "6th" "First" "Third" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "DK" "Don't want to answer" 36 "Osaka" 09 Feb 08 "2008/2/9 15:53" 09 Feb 08 "2008/2/9 15:58" "" 749 749 .6195202 3072 19790 "Used in the analysis" "4th" "5th" "Third" "First" "Do not care" "Second" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "6-8 million yen" 33 "Tokyo" 08 Feb 08 "2008/2/8 21:54" 08 Feb 08 "2008/2/8 22:18" "" 90 90 .0818926 77 12 .8651685 .1348315 3073 19796 "Used in the analysis" "First" "5th" "4th" "Second" "Do not care" "Third" "Toshiba" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Employee at a private company" "Sales, service and manual labor" "DK" "2-4 million yen" 29 "Kyoto" 08 Feb 08 "2008/2/8 21:46" 08 Feb 08 "2008/2/8 22:05" "" 94 94 .0777502 3074 19799 "Used in the analysis" "5th" "4th" "Third" "First" "Second" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 51 "Kagawa" 09 Feb 08 "2008/2/9 14:16" 09 Feb 08 "2008/2/9 14:31" "" 643 643 .5850773 543 99 .8457944 .1542056 3075 19805 "Used in the analysis" "Second" "6th" "Third" "First" "4th" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "6-8 million yen" 50 "Shimane" 09 Feb 08 "2008/2/9 19:19" 09 Feb 08 "2008/2/9 19:28" "" 734 734 .6654578 164 23 .8770053 .1229947 3076 19806 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Don't want to answer" "Yes" "Don't want to answer" "Don't want to answer" "Don't want to answer" 64 "Nagano" 09 Feb 08 "2008/2/9 23:31" 09 Feb 08 "2008/2/9 23:51" "" 903 903 .7468982 3077 19808 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "Do not care" "Sony" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Other" "2-4 million yen" "2-4 million yen" 45 "Hokkaido" 10 Feb 08 "2008/2/10 2:39" 10 Feb 08 "2008/2/10 2:48" "" 840 840 .7615594 184 25 .8803828 .1196172 3078 19810 "Used in the analysis" "Third" "4th" "6th" "First" "Second" "5th" "No particular brand" "Don't know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" 44 "Kanagawa" 09 Feb 08 "2008/2/9 1:20" 09 Feb 08 "2008/2/9 1:27" "" 340 340 .3093722 281 58 .8289086 .1710915 3079 19813 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Unemployed" "DK" "DK" 41 "Niigata" 08 Feb 08 "2008/2/8 21:39" 08 Feb 08 "2008/2/8 21:54" "" 60 60 .0545951 50 9 .8474576 .1525424 3080 19815 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 33 "Tokyo" 11 Feb 08 "2008/2/11 19:52" 11 Feb 08 "2008/2/11 20:00" "" 1005 1005 .9144677 831 173 .8276892 .1723108 3081 19819 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Running own business" "Other" "2-4 million yen" "Less than 2 million yen" 45 "Nagasaki" 09 Feb 08 "2008/2/9 10:13" 09 Feb 08 "2008/2/9 10:23" "" 574 574 .4747725 3082 19820 "Used in the analysis" "Second" "5th" "4th" "First" "Third" "6th" "Sony" "Heard about it, but don't know well" "Have both recs." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 57 "Shimane" 13 Feb 08 "2008/2/13 10:53" 13 Feb 08 "2008/2/13 10:59" "" 1205 1205 .9966915 3083 19824 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 35 "Osaka" 09 Feb 08 "2008/2/9 11:16" 09 Feb 08 "2008/2/9 11:23" "" 622 622 .5144747 3084 19825 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 5 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "Don't want to answer" "Don't want to answer" 61 "Hokkaido" 09 Feb 08 "2008/2/9 2:08" 09 Feb 08 "2008/2/9 2:14" "" 358 358 .3257507 298 59 .8347339 .1652661 3085 19831 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Elementary/junior high school" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 59 "Hiroshima" 08 Feb 08 "2008/2/8 21:48" 09 Feb 08 "2008/2/9 8:02" "2008/2/9 8:01" 98 98 .0888486 23 4 .8518519 .1481481 3086 19832 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 37 "Ibaraki" 09 Feb 08 "2008/2/9 13:46" 09 Feb 08 "2008/2/9 13:51" "" 627 627 .5684497 147 17 .8963414 .1036585 3087 19848 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "Do not care" "Panasonic" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 24 "Kyoto" 08 Feb 08 "2008/2/8 23:32" 09 Feb 08 "2008/2/9 1:25" "2008/2/9 1:22" 374 374 .3093466 3088 19850 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Don't want to answer" "4-6 million yen" "Less than 2 million yen" 31 "Hokkaido" 08 Feb 08 "2008/2/8 22:24" 08 Feb 08 "2008/2/8 23:47" "" 160 160 .1455869 140 19 .8805031 .1194969 3089 19851 "Used in the analysis" "Second" "First" "Third" "Do not care" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "Less than 2 million yen" 25 "Saitama" 09 Feb 08 "2008/2/9 5:32" 09 Feb 08 "2008/2/9 5:39" "" 392 392 .3566879 329 62 .8414322 .1585678 3090 19855 "Used in the analysis" "First" "4th" "Third" "Second" "6th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "DK" "4-6 million yen" 57 "Niigata" 10 Feb 08 "2008/2/10 18:47" 10 Feb 08 "2008/2/10 19:00" "" 922 922 .8389445 761 160 .8262758 .1737242 3091 19863 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "5th" "Toshiba" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Don't want to answer" "Don't want to answer" "Don't want to answer" 25 "Hyogo" 08 Feb 08 "2008/2/8 23:27" 08 Feb 08 "2008/2/8 23:41" "" 232 232 .211101 197 34 .8528138 .1471861 3092 19870 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "No particular brand" "know" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Running own business" "Other" "DK" "DK" 35 "Kumamoto" 09 Feb 08 "2008/2/9 11:43" 09 Feb 08 "2008/2/9 11:49" "" 579 579 .5268426 487 91 .8425605 .1574394 3093 19871 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 31 "Iwate" 09 Feb 08 "2008/2/9 6:31" 09 Feb 08 "2008/2/9 6:38" "" 434 434 .3589744 3094 19875 "Used in the analysis" "Second" "Third" "5th" "First" "4th" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "2-4 million yen" "2-4 million yen" 30 "Yamaguchi" 09 Feb 08 "2008/2/9 20:33" 09 Feb 08 "2008/2/9 20:38" "" 772 772 .7024568 640 131 .8300908 .1699092 3095 19876 "Used in the analysis" "Second" "5th" "6th" "First" "Third" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Unemployed" "2-4 million yen" "Less than 2 million yen" 66 "Niigata" 09 Feb 08 "2008/2/9 5:10" 09 Feb 08 "2008/2/9 5:22" "" 371 371 .3363554 94 11 .8952381 .1047619 3096 19880 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 60 "Nagasaki" 09 Feb 08 "2008/2/9 16:22" 09 Feb 08 "2008/2/9 16:28" "" 678 678 .6146872 156 21 .8813559 .1186441 3097 19885 "Used in the analysis" "First" "Second" "5th" "Third" "4th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 26 "Hiroshima" 12 Feb 08 "2008/2/12 12:22" 12 Feb 08 "2008/2/12 12:26" "" 1053 1053 .9546691 224 31 .8784314 .1215686 3098 19888 "Used in the analysis" "Second" "Third" "First" "4th" "5th" "6th" "Apple" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "4-6 million yen" 26 "Kagawa" 09 Feb 08 "2008/2/9 18:09" 09 Feb 08 "2008/2/9 18:14" "" 714 714 .6473255 160 22 .8791209 .1208791 3099 19891 "Used in the analysis" "Second" "Third" "4th" "First" "Do not care" "Do not care" "Panasonic" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "High school" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "2-4 million yen" 51 "Tokyo" 08 Feb 08 "2008/2/8 21:40" 08 Feb 08 "2008/2/8 21:53" "" 70 70 .0634633 14 4 .7777778 .2222222 3100 19894 "Used in the analysis" "First" "Third" "5th" "Second" "4th" "6th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "8-10 million yen" "8-10 million yen" 47 "Kanagawa" 09 Feb 08 "2008/2/9 13:04" 09 Feb 08 "2008/2/9 13:15" "" 671 671 .5550041 3101 19897 "Used in the analysis" "4th" "Second" "Third" "First" "6th" "5th" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Graduate school" "No" "Student" "Don't want to answer" "Don't want to answer" 24 "Tokyo" 08 Feb 08 "2008/2/8 22:40" 09 Feb 08 "2008/2/9 0:26" "" 288 288 .2382134 3102 19901 "Used in the analysis" "First" "Third" "4th" "Second" "6th" "Do not care" "Apple" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "Don't want to answer" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" "Tokyo" 12 Feb 08 "2008/2/12 10:55" 12 Feb 08 "2008/2/12 11:00" "" 1046 1046 .9517744 866 179 .8287081 .1712919 3103 19904 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "DK" "Less than 2 million yen" 60 "Saitama" 09 Feb 08 "2008/2/9 12:02" 09 Feb 08 "2008/2/9 12:12" "" 645 645 .5334988 3104 19905 "Used in the analysis" "First" "6th" "4th" "Second" "5th" "Third" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "4-6 million yen" 52 "Oita" 09 Feb 08 "2008/2/9 10:30" 09 Feb 08 "2008/2/9 10:39" "" 518 518 .4696283 119 13 .9015151 .0984849 3105 19908 "Used in the analysis" "Third" "5th" "Second" "First" "6th" "4th" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 58 "Tokyo" 10 Feb 08 "2008/2/10 10:15" 10 Feb 08 "2008/2/10 10:21" "" 948 948 .7841191 3106 19917 "Used in the analysis" "First" "Second" "6th" "Third" "4th" "5th" "Toshiba" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 27 "Niigata" 09 Feb 08 "2008/2/9 9:27" 09 Feb 08 "2008/2/9 9:36" "" 532 532 .4400331 3107 19919 "Used in the analysis" "Second" "First" "Third" "4th" "5th" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "2-4 million yen" "Less than 2 million yen" 31 "Fukuoka" 08 Feb 08 "2008/2/8 22:38" 08 Feb 08 "2008/2/8 23:20" "2008/2/8 23:06" 177 177 .1604714 45 6 .8823529 .1176471 3108 19921 "Used in the analysis" "4th" "Third" "Second" "First" "Do not care" "Do not care" "Other" "FUJITSU" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Running own business" "Clerical" "10-12 million yen" "8-10 million yen" 67 "Aichi" 11 Feb 08 "2008/2/11 9:24" 11 Feb 08 "2008/2/11 9:40" "" 1066 1066 .8817204 3109 19923 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Pioneer" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "No" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 57 "Aichi" 09 Feb 08 "2008/2/9 17:56" 09 Feb 08 "2008/2/9 19:35" "" 820 820 .6782465 3110 19924 "Used in the analysis" "4th" "First" "Second" "Third" "6th" "5th" "Sony" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Don't want to answer" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "8-10 million yen" 54 "Hyogo" 12 Feb 08 "2008/2/12 18:53" 12 Feb 08 "2008/2/12 19:11" "" 1077 1077 .9799818 892 184 .8289963 .1710037 3111 19926 "Used in the analysis" "First" "5th" "6th" "Third" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 37 "Osaka" 09 Feb 08 "2008/2/9 4:45" 09 Feb 08 "2008/2/9 4:51" "" 367 367 .3327289 93 11 .8942308 .1057692 3112 19928 "Used in the analysis" "Third" "Second" "Do not care" "First" "4th" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "4-6 million yen" "2-4 million yen" 61 "Niigata" 09 Feb 08 "2008/2/9 8:55" 09 Feb 08 "2008/2/9 8:59" "" 501 501 .4143921 3113 19931 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "Do not care" "Sharp" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 40 "Tokyo" 08 Feb 08 "2008/2/8 22:40" 09 Feb 08 "2008/2/9 0:46" "" 176 176 .1455749 3114 19933 "Used in the analysis" "First" "Third" "4th" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Sales, service and manual labor" "4-6 million yen" "2-4 million yen" 58 "Saga" 12 Feb 08 "2008/2/12 9:32" 12 Feb 08 "2008/2/12 9:39" "" 1149 1149 .9503722 3115 19935 "Used in the analysis" "4th" "Third" "First" "Second" "Do not care" "Do not care" "Other" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "2-4 million yen" "2-4 million yen" 58 "Hyogo" 08 Feb 08 "2008/2/8 22:11" 08 Feb 08 "2008/2/8 22:33" "" 130 130 .1075269 3116 19936 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Sales, service and manual labor" "10-12 million yen" "6-8 million yen" 40 "Saitama" 10 Feb 08 "2008/2/10 11:47" 10 Feb 08 "2008/2/10 11:55" "" 875 875 .793291 191 26 .8801844 .1198157 3117 19943 "Used in the analysis" "First" "5th" "4th" "Second" "Third" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Employee at a private company" "Clerical" "4-6 million yen" "Less than 2 million yen" 36 "Osaka" 10 Feb 08 "2008/2/10 12:04" 10 Feb 08 "2008/2/10 12:11" "" 964 964 .7973532 3118 19945 "Used in the analysis" "First" "Third" "Do not care" "Second" "Do not care" "4th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "4-6 million yen" "4-6 million yen" 43 "Hokkaido" 09 Feb 08 "2008/2/9 13:29" 09 Feb 08 "2008/2/9 13:40" "" 618 618 .5602901 146 16 .9012346 .0987654 3119 19948 "Used in the analysis" "Third" "Second" "5th" "First" "Do not care" "6th" "Sony" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Other" "Other" "2-4 million yen" "Less than 2 million yen" 63 "Shizuoka" 09 Feb 08 "2008/2/9 10:57" 09 Feb 08 "2008/2/9 11:08" "" 538 538 .4877607 124 14 .8985507 .1014493 3120 19950 "Used in the analysis" "First" "4th" "5th" "Second" "Third" "6th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 50 "Miyagi" 09 Feb 08 "2008/2/9 0:31" 09 Feb 08 "2008/2/9 0:43" "" 342 342 .2828784 3121 19951 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "Apple" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "4-6 million yen" 43 "Hyogo" 11 Feb 08 "2008/2/11 20:00" 11 Feb 08 "2008/2/11 20:07" "" 1014 1014 .919311 215 29 .8811476 .1188525 3122 19953 "Used in the analysis" "First" "4th" "Second" "Third" "5th" "6th" "NEC" "Don't know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Employee at a private company" "Manager" "8-10 million yen" "2-4 million yen" 53 "Shiga" 09 Feb 08 "2008/2/9 0:32" 09 Feb 08 "2008/2/9 0:56" "" 304 304 .275612 79 9 .8977273 .1022727 3123 19962 "Used in the analysis" "First" "Second" "Third" "5th" "4th" "6th" "NEC" "Don't know" "Have neither rec." 3 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "4-6 million yen" 42 "Yamaguchi" 08 Feb 08 "2008/2/8 22:14" 08 Feb 08 "2008/2/8 22:29" "" 135 135 .1116625 3124 19963 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Clerical" "12-14 million yen" "2-4 million yen" 32 "Aichi" 09 Feb 08 "2008/2/9 9:39" 09 Feb 08 "2008/2/9 9:49" "" 549 549 .4540943 3125 19965 "Used in the analysis" "Third" "Second" "Do not care" "First" "Do not care" "Do not care" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 26 "Kanagawa" 10 Feb 08 "2008/2/10 23:10" 10 Feb 08 "2008/2/10 23:15" "" 956 956 .8667271 205 28 .8798283 .1201717 3126 19966 "Used in the analysis" "Third" "4th" "Second" "First" "Do not care" "Do not care" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "6-8 million yen" "6-8 million yen" 54 "Saitama" 09 Feb 08 "2008/2/9 17:15" 09 Feb 08 "2008/2/9 17:22" "" 709 709 .6451319 590 118 .8333333 .1666667 3127 19967 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "4-6 million yen" 50 "Chiba" 12 Feb 08 "2008/2/12 12:33" 12 Feb 08 "2008/2/12 12:40" "" 1054 1054 .9555757 224 31 .8784314 .1215686 3128 19971 "Used in the analysis" "Third" "Second" "5th" "First" "4th" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 36 "Tochigi" 09 Feb 08 "2008/2/9 8:48" 09 Feb 08 "2008/2/9 9:04" "" 469 469 .4267516 390 78 .8333333 .1666667 3129 19974 "Used in the analysis" "Second" "5th" "First" "Third" "6th" "4th" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 50 "Osaka" 09 Feb 08 "2008/2/9 12:24" 09 Feb 08 "2008/2/9 12:30" "" 584 584 .5294651 138 16 .8961039 .1038961 3130 19975 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Other" "6-8 million yen" "6-8 million yen" 41 "Hiroshima" 09 Feb 08 "2008/2/9 23:17" 09 Feb 08 "2008/2/9 23:21" "" 827 827 .7525023 687 139 .8317191 .1682809 3131 19976 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Male" "Junior college" "Yes" "Running own business" "Sales, service and manual labor" "2-4 million yen" "Less than 2 million yen" 60 "Yamanashi" 09 Feb 08 "2008/2/9 10:31" 09 Feb 08 "2008/2/9 10:49" "" 532 532 .4840764 445 86 .8380414 .1619586 3132 19980 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Employee at a private company" "Clerical" "Less than 2 million yen" "Less than 2 million yen" 28 "Osaka" 09 Feb 08 "2008/2/9 17:03" 09 Feb 08 "2008/2/9 17:12" "" 776 776 .6418528 3133 19982 "Used in the analysis" "Second" "Third" "Do not care" "First" "Do not care" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 46 "Iwate" 09 Feb 08 "2008/2/9 5:23" 09 Feb 08 "2008/2/9 5:34" "" 391 391 .355778 328 62 .8410257 .1589744 3134 19983 "Used in the analysis" "First" "Second" "5th" "Third" "4th" "6th" "Toshiba" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "Yes" "Unemployed" "Less than 2 million yen" "Less than 2 million yen" 62 "Niigata" 09 Feb 08 "2008/2/9 9:47" 09 Feb 08 "2008/2/9 10:03" "" 504 504 .4585987 420 83 .8349901 .1650099 3135 19988 "Used in the analysis" "Third" "Second" "4th" "First" "5th" "6th" "Sharp" "know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Public employee" "Clerical" "6-8 million yen" "6-8 million yen" 41 "Hokkaido" 09 Feb 08 "2008/2/9 6:53" 09 Feb 08 "2008/2/9 6:59" "" 442 442 .3655914 3136 19994 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "Don't want to answer" "Don't want to answer" 59 "Fukuoka" 09 Feb 08 "2008/2/9 4:57" 09 Feb 08 "2008/2/9 5:04" "" 369 369 .3345422 94 11 .8952381 .1047619 3137 19995 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 33 "Kagawa" 10 Feb 08 "2008/2/10 16:39" 10 Feb 08 "2008/2/10 16:46" "" 912 912 .8298453 753 158 .8265642 .1734358 3138 19997 "Used in the analysis" "First" "Do not care" "Second" "Third" "Do not care" "4th" "Other" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Sales, service and manual labor" "8-10 million yen" "8-10 million yen" 35 "Fukuoka" 09 Feb 08 "2008/2/9 1:10" 09 Feb 08 "2008/2/9 1:16" "" 321 321 .2910245 81 9 .9 .1 3139 19999 "Used in the analysis" "Third" "Second" "5th" "First" "4th" "6th" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "4-6 million yen" 48 "Hokkaido" 09 Feb 08 "2008/2/9 0:47" 09 Feb 08 "2008/2/9 1:01" "" 312 312 .2828649 79 9 .8977273 .1022727 3140 20000 "Used in the analysis" "Second" "4th" "First" "Third" "6th" "5th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "More than 14 million yen" "8-10 million yen" 68 "Tokyo" 09 Feb 08 "2008/2/9 12:55" 09 Feb 08 "2008/2/9 13:05" "" 597 597 .5412511 142 16 .8987342 .1012658 3141 20002 "Used in the analysis" "First" "Do not care" "Do not care" "Second" "Do not care" "Do not care" "Sony" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Don't want to answer" "Running own business" "Clerical" "Don't want to answer" "Don't want to answer" 68 "Mie" 09 Feb 08 "2008/2/9 9:39" 09 Feb 08 "2008/2/9 12:48" "" 496 496 .4513194 412 83 .8323233 .1676768 3142 20011 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "NEC" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Other" "Other" "6-8 million yen" "Less than 2 million yen" 50 "Fukuoka" 10 Feb 08 "2008/2/10 12:05" 10 Feb 08 "2008/2/10 12:13" "" 965 965 .7981803 3143 20016 "Used in the analysis" "First" "Second" "4th" "Third" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 41 "Chiba" 13 Feb 08 "2008/2/13 1:17" 13 Feb 08 "2008/2/13 1:25" "" 1196 1196 .9892473 3144 20017 "Used in the analysis" "Third" "Second" "4th" "First" "6th" "5th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "No" "Employee at a private company" "Other" "6-8 million yen" "2-4 million yen" 29 "Toyama" 10 Feb 08 "2008/2/10 13:33" 10 Feb 08 "2008/2/10 13:42" "" 972 972 .8039702 3145 20021 "Used in the analysis" "First" "4th" "5th" "Second" "6th" "Third" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Don't want to answer" "Don't want to answer" "Don't want to answer" 34 "Osaka" 09 Feb 08 "2008/2/9 11:44" 09 Feb 08 "2008/2/9 11:53" "" 585 585 .5323021 493 91 .8441781 .1558219 3146 20026 "Used in the analysis" "Third" "5th" "Second" "4th" "First" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 43 "Nara" 09 Feb 08 "2008/2/9 8:23" 09 Feb 08 "2008/2/9 8:32" "" 481 481 .3978495 3147 20028 "Used in the analysis" "First" "5th" "Second" "Third" "6th" "4th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 54 "Tokyo" 09 Feb 08 "2008/2/9 18:24" 09 Feb 08 "2008/2/9 18:36" "" 719 719 .6518586 161 22 .8797814 .1202186 3148 20032 "Used in the analysis" "Second" "4th" "Third" "First" "6th" "Do not care" "No particular brand" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Employee at a private company" "Other" "DK" "Less than 2 million yen" 44 "Osaka" 09 Feb 08 "2008/2/9 2:23" 09 Feb 08 "2008/2/9 2:32" "" 363 363 .3303003 302 60 .8342541 .1657459 3149 20036 "Used in the analysis" "First" "Do not care" "Third" "Second" "4th" "5th" "Sharp" "know" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "8-10 million yen" "8-10 million yen" 42 "Kanagawa" 12 Feb 08 "2008/2/12 10:19" 12 Feb 08 "2008/2/12 10:28" "" 1044 1044 .9499545 865 178 .8293384 .1706616 3150 20044 "Used in the analysis" "5th" "Third" "4th" "First" "6th" "Second" "No particular brand" "Heard about it, but don't know well" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Working for your family business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "2-4 million yen" 60 "Kanagawa" 10 Feb 08 "2008/2/10 20:32" 10 Feb 08 "2008/2/10 20:49" "" 1021 1021 .8444996 3151 20050 "Used in the analysis" "4th" "First" "Third" "Second" "5th" "Do not care" "Sony" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 51 "Chiba" 09 Feb 08 "2008/2/9 0:56" 09 Feb 08 "2008/2/9 1:05" "" 360 360 .2977667 3152 20059 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Other" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "6-8 million yen" "4-6 million yen" 64 "Tokyo" 09 Feb 08 "2008/2/9 17:44" 09 Feb 08 "2008/2/9 17:51" "" 706 706 .6400725 159 21 .8833333 .1166667 3153 20063 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have neither rec." 2 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "More than 14 million yen" "Less than 2 million yen" 52 "Tokyo" 11 Feb 08 "2008/2/11 11:41" 11 Feb 08 "2008/2/11 11:49" "" 975 975 .8871701 805 169 .8264887 .1735113 3154 20066 "Used in the analysis" "Second" "Third" "4th" "First" "5th" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "More than 14 million yen" "6-8 million yen" 53 "Aichi" 09 Feb 08 "2008/2/9 12:34" 09 Feb 08 "2008/2/9 12:46" "" 590 590 .5349048 140 16 .8974359 .1025641 3155 20069 "Used in the analysis" "Second" "5th" "6th" "First" "Third" "4th" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 43 "Chiba" 09 Feb 08 "2008/2/9 9:11" 09 Feb 08 "2008/2/9 9:20" "" 521 521 .4309347 3156 20071 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Sharp" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 66 "Tokyo" 11 Feb 08 "2008/2/11 11:14" 11 Feb 08 "2008/2/11 11:31" "" 971 971 .8835305 802 168 .8268041 .1731959 3157 20074 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "2-4 million yen" "2-4 million yen" 58 "Hiroshima" 09 Feb 08 "2008/2/9 0:21" 09 Feb 08 "2008/2/9 0:44" "2008/2/9 0:28" 284 284 .2574796 72 9 .8888889 .1111111 3158 20075 "Used in the analysis" "Second" "Do not care" "Do not care" "First" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "Don't want to answer" "Less than 2 million yen" 37 "Hyogo" 09 Feb 08 "2008/2/9 6:46" 09 Feb 08 "2008/2/9 6:50" "" 438 438 .3622829 3159 20086 "Used in the analysis" "Second" "4th" "Third" "First" "5th" "6th" "Toshiba" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "4-6 million yen" "4-6 million yen" 46 "Kochi" 09 Feb 08 "2008/2/9 10:47" 09 Feb 08 "2008/2/9 11:03" "" 609 609 .5037221 3160 20087 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "Toshiba" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 2 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 56 "Hyogo" 08 Feb 08 "2008/2/8 23:36" 09 Feb 08 "2008/2/9 0:10" "" 272 272 .2249793 3161 20088 "Used in the analysis" "First" "Do not care" "Third" "Second" "5th" "4th" "No particular brand" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "2-4 million yen" "Less than 2 million yen" 64 "Aichi" 09 Feb 08 "2008/2/9 7:52" 09 Feb 08 "2008/2/9 8:05" "" 432 432 .3930846 362 69 .8399072 .1600928 3162 20089 "Used in the analysis" "Second" "5th" "Do not care" "First" "4th" "Third" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Specialist (doctor, lawyer etc.)" "Don't want to answer" "Don't want to answer" 51 "Shizuoka" 09 Feb 08 "2008/2/9 9:50" 09 Feb 08 "2008/2/9 10:03" "" 557 557 .4607113 3163 20096 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "Apple" "know" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "6-8 million yen" "Less than 2 million yen" 60 "Fukuoka" 12 Feb 08 "2008/2/12 8:08" 12 Feb 08 "2008/2/12 8:19" "" 1136 1136 .9396195 3164 20097 "Used in the analysis" "Second" "Third" "4th" "First" "6th" "5th" "Sony" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "4-6 million yen" "4-6 million yen" 62 "Kanagawa" 10 Feb 08 "2008/2/10 21:41" 10 Feb 08 "2008/2/10 21:49" "" 1029 1029 .8511166 3165 20100 "Used in the analysis" "4th" "First" "Third" "Second" "Do not care" "Do not care" "Apple" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "12-14 million yen" "Less than 2 million yen" "Okayama" 09 Feb 08 "2008/2/9 8:51" 09 Feb 08 "2008/2/9 9:01" "" 499 499 .4127378 3166 20104 "Used in the analysis" "Third" "4th" "First" "Second" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "12-14 million yen" "12-14 million yen" 52 "Niigata" 09 Feb 08 "2008/2/9 9:28" 09 Feb 08 "2008/2/9 9:41" "" 492 492 .4476797 408 83 .8309572 .1690428 3167 20108 "Used in the analysis" "Second" "Third" "6th" "First" "5th" "4th" "Toshiba" "Heard about it, but don't know well" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "HD DVD" "HD DVD" "Female" "Junior college" "No" "Homemaker" "4-6 million yen" "Less than 2 million yen" 50 "Aichi" 11 Feb 08 "2008/2/11 16:56" 11 Feb 08 "2008/2/11 17:05" "" 996 996 .9062784 823 172 .8271357 .1728643 3168 20110 "Used in the analysis" "4th" "Third" "Second" "First" "5th" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Elementary/junior high school" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 30 "Gifu" 12 Feb 08 "2008/2/12 15:26" 12 Feb 08 "2008/2/12 15:33" "" 1065 1065 .9690628 882 182 .8289474 .1710526 3169 20117 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "DK" "Don't want to answer" 35 "Hokkaido" 09 Feb 08 "2008/2/9 13:28" 09 Feb 08 "2008/2/9 13:34" "" 615 615 .5575703 146 16 .9012346 .0987654 3170 20120 "Used in the analysis" "4th" "Second" "Third" "First" "5th" "6th" "Sharp" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Clerical" "8-10 million yen" "6-8 million yen" 51 "Gunma" 09 Feb 08 "2008/2/9 16:27" 09 Feb 08 "2008/2/9 16:39" "" 765 765 .6327543 3171 20121 "Used in the analysis" "4th" "5th" "First" "Second" "Third" "6th" "Sharp" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "More than 14 million yen" "More than 14 million yen" 66 "Kagoshima" 09 Feb 08 "2008/2/9 2:40" 09 Feb 08 "2008/2/9 2:47" "" 369 369 .3357598 308 60 .8369565 .1630435 3172 20123 "Used in the analysis" "Second" "5th" "Third" "First" "4th" "6th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "4-6 million yen" 43 "Kagawa" 09 Feb 08 "2008/2/9 0:43" 09 Feb 08 "2008/2/9 0:53" "" 311 311 .2829845 257 53 .8290322 .1709677 3173 20124 "Used in the analysis" "First" "Third" "6th" "Second" "5th" "4th" "Panasonic" "know" "Have a next g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 43 "Miyagi" 09 Feb 08 "2008/2/9 8:19" 09 Feb 08 "2008/2/9 8:25" "" 477 477 .3945409 3174 20126 "Used in the analysis" "Second" "Do not care" "Third" "First" "6th" "Do not care" "Sony" "Heard about it, but don't know well" "Have neither rec." "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Unemployed" "Don't want to answer" "Don't want to answer" 60 "Hyogo" 11 Feb 08 "2008/2/11 11:53" 11 Feb 08 "2008/2/11 14:09" "" 982 982 .8935396 812 169 .8277268 .1722732 3175 20127 "Used in the analysis" "Second" "4th" "6th" "First" "5th" "Third" "Sony" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Sales, service and manual labor" "6-8 million yen" "6-8 million yen" 40 "Hyogo" 09 Feb 08 "2008/2/9 19:13" 09 Feb 08 "2008/2/9 19:21" "" 729 729 .6609247 163 22 .8810811 .1189189 3176 20128 "Used in the analysis" "Third" "Second" "4th" "First" "Do not care" "Do not care" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "6-8 million yen" "6-8 million yen" 36 "Osaka" 08 Feb 08 "2008/2/8 23:28" 09 Feb 08 "2008/2/9 0:13" "" 251 251 .2076096 3177 20129 "Used in the analysis" "Third" "5th" "4th" "Second" "Do not care" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "Elementary/junior high school" "No" "Unemployed" "2-4 million yen" "Less than 2 million yen" 23 "Osaka" 08 Feb 08 "2008/2/8 23:40" 09 Feb 08 "2008/2/9 0:19" "" 241 241 .218495 58 8 .8787879 .1212121 3178 20132 "Used in the analysis" "4th" "Second" "Third" "First" "Do not care" "Do not care" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Female" "High school" "No" "Homemaker" "8-10 million yen" "Less than 2 million yen" 54 "Hyogo" 09 Feb 08 "2008/2/9 12:47" 09 Feb 08 "2008/2/9 12:57" "" 662 662 .54756 3179 20133 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "6th" "Sony" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Public employee" "Clerical" "10-12 million yen" "10-12 million yen" 59 "Kanagawa" 09 Feb 08 "2008/2/9 18:42" 09 Feb 08 "2008/2/9 18:48" "" 808 808 .668321 3180 20136 "Used in the analysis" "Third" "4th" "5th" "First" "Second" "6th" "No particular brand" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Clerical" "Don't want to answer" "Don't want to answer" 51 "Saitama" 10 Feb 08 "2008/2/10 17:46" 10 Feb 08 "2008/2/10 17:56" "" 1006 1006 .8320926 3181 20140 "Used in the analysis" "First" "Second" "Third" "4th" "5th" "6th" "Panasonic" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Employee at a private company" "Clerical" "2-4 million yen" "2-4 million yen" 23 "Kanagawa" 08 Feb 08 "2008/2/8 21:47" 12 Feb 08 "2008/2/12 17:15" "2008/2/12 12:31" 1056 1056 .9608735 873 182 .8274881 .1725118 3182 20147 "Used in the analysis" "4th" "First" "Third" "Second" "5th" "6th" "Apple" "know" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "Junior college" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "4-6 million yen" "4-6 million yen" 45 "Okayama" 08 Feb 08 "2008/2/8 23:28" 08 Feb 08 "2008/2/8 23:59" "" 240 240 .1985112 3183 20150 "Used in the analysis" "Second" "Third" "Do not care" "First" "5th" "4th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "High school" "No" "Homemaker" "Don't want to answer" "Less than 2 million yen" 57 "Kyoto" 09 Feb 08 "2008/2/9 17:06" 09 Feb 08 "2008/2/9 17:13" "" 706 706 .6424022 588 117 .8340425 .1659575 3184 20153 "Used in the analysis" "Second" "Third" "5th" "6th" "4th" "First" "Sony" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 3 "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "Graduate school" "Yes" "Employee at a private company" "Other" "4-6 million yen" "4-6 million yen" 27 "Chiba" 09 Feb 08 "2008/2/9 9:08" 09 Feb 08 "2008/2/9 9:13" "" 510 510 .4218362 3185 20159 "Used in the analysis" "5th" "6th" "4th" "First" "Third" "Second" "No particular brand" "know" "Have neither rec." "6. DK" "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "Graduate school" "Yes" "Employee at a private company" "Other" "DK" "8-10 million yen" 61 "Tokyo" 09 Feb 08 "2008/2/9 23:40" 09 Feb 08 "2008/2/9 23:45" "" 833 833 .7579618 693 139 .8329327 .1670673 3186 20162 "Used in the analysis" "Second" "4th" "Do not care" "First" "Third" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Yes" "Running own business" "Other" "6-8 million yen" "6-8 million yen" 59 09 Feb 08 "2008/2/9 17:08" 09 Feb 08 "2008/2/9 17:23" "" 696 696 .6310064 159 21 .8833333 .1166667 3187 20166 "Used in the analysis" "First" "Third" "4th" "Second" "5th" "6th" "No particular brand" "Don't know" "Have neither rec." "6. DK" "Incorrect/DK" 1 0 0 "Control grp" "HD DVD" "HD DVD" "Male" "University (undergrad)" "No" "Unemployed" "4-6 million yen" "2-4 million yen" 69 "Hyogo" 11 Feb 08 "2008/2/11 11:54" 11 Feb 08 "2008/2/11 12:11" "" 1079 1079 .8924731 3188 20170 "Used in the analysis" "First" "4th" "Third" "Second" "Do not care" "Do not care" "No particular brand" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "4. (Correct answer)" "Correct" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Female" "Junior college" "No" "Homemaker" "10-12 million yen" "Less than 2 million yen" 56 "Tokyo" 09 Feb 08 "2008/2/9 10:04" 09 Feb 08 "2008/2/9 10:15" "" 506 506 .4587489 115 13 .8984375 .1015625 3189 20171 "Used in the analysis" "First" "Third" "6th" "Second" "4th" "5th" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Male" "Graduate school" "Yes" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "2-4 million yen" "2-4 million yen" 28 "Kanagawa" 12 Feb 08 "2008/2/12 22:34" 12 Feb 08 "2008/2/12 22:40" "" 1087 1087 .989081 900 186 .8287293 .1712707 3190 20175 "Used in the analysis" "Third" "4th" "Second" "First" "5th" "6th" "Other" "HITACHI" "know" "Have neither rec." 1 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Specialist (doctor, lawyer etc.)" "6-8 million yen" "6-8 million yen" 43 "Hyogo" 09 Feb 08 "2008/2/9 8:41" 09 Feb 08 "2008/2/9 8:47" "" 431 431 .3907525 106 12 .8983051 .1016949 3191 20183 "Used in the analysis" "First" "6th" "5th" "Second" "4th" "Third" "No particular brand" "know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Male" "University (undergrad)" "Yes" "Running own business" "Other" "Less than 2 million yen" "Less than 2 million yen" 55 "Chiba" 12 Feb 08 "2008/2/12 14:16" 12 Feb 08 "2008/2/12 14:22" "" 1171 1171 .968569 3192 20185 "Used in the analysis" "First" "Second" "4th" "Third" "Do not care" "5th" "Panasonic" "Heard about it, but don't know well" "Have an current g. DVD rec." "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" "6. DK" "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "HD DVD" "HD DVD" "Male" "University (undergrad)" "Don't want to answer" "Employee at a private company" "Specialist (doctor, lawyer etc.)" "12-14 million yen" "Don't want to answer" 47 "Kanagawa" 09 Feb 08 "2008/2/9 12:49" 09 Feb 08 "2008/2/9 13:00" "" 596 596 .5403445 142 16 .8987342 .1012658 3193 20186 "Used in the analysis" "Second" "6th" "5th" "First" "4th" "Third" "Sony" "Heard about it, but don't know well" "Have neither rec." 1 "Incorrect/DK" 0 1 0 "Exp. grp a (gnrl)" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "No" "Homemaker" "10-12 million yen" "2-4 million yen" 62 "Saitama" 09 Feb 08 "2008/2/9 21:39" 09 Feb 08 "2008/2/9 21:48" "" 800 800 .7279345 663 136 .8297873 .1702128 3194 20190 "Used in the analysis" "Second" "4th" "Third" "First" "Do not care" "Do not care" "Sharp" "know" "Have an current g. DVD rec." "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Have a dvd rec. of this brand" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "Not this brand or DK" "(Specified a brand)" 5 "Incorrect/DK" 0 0 1 "Exp. grp b (expt)" "Blue-ray" "Blue-ray" "Male" "High school" "Yes" "Employee at a private company" "Clerical" "10-12 million yen" "6-8 million yen" 55 "Oita" 09 Feb 08 "2008/2/9 22:41" 09 Feb 08 "2008/2/9 22:52" "" 807 807 .731641 179 24 .8817734 .1182266 3195 20191 "Used in the analysis" "First" "4th" "Third" "Second" "5th" "6th" "NEC" "Don't know" "Have neither rec." "4. (Correct answer)" "Correct" 1 0 0 "Control grp" "Blue-ray" "Blue-ray" "Female" "University (undergrad)" "Yes" "Employee at a private company" "Manager" "2-4 million yen" "2-4 million yen" 23 "Tokyo" 09 Feb 08 "2008/2/9 14:21" 09 Feb 08 "2008/2/9 14:27" "" 715 715 .5913978